The variety market has always been hot, and love is the main force to push up the heat. Hot hits such as Half-cooked Lovers in the front foot have just ushered in a grand finale, and programs such as Late Start in Spring and I Never Been in Love in the back foot have been launched one after another, and according to the professional edition of Lighthouse, the love comprehensive continues to be in the forefront of the market share of the whole network’s feature films, and has repeatedly rushed into the top three or even the first place. This does not stop people from wondering, what is the charm of love synthesis that makes people so "above"?
The heat dominates the forefront of the variety show.
In 2022, the variety market ushered in wave after wave with the broadcast of comprehensive love. Not only recently, the comprehensive love programs such as Half-cooked Lovers made their endings public with high popularity and high topic, but also, the newly-launched programs such as Late Start in Spring and I Never Been in Love once again continued the high fever of comprehensive love and continued to attract people’s attention.
According to the professional edition of Lighthouse, as of 14: 30 on March 3rd, on the one-day list of the market share of feature films broadcast on the whole network of variety shows, "I haven’t been in love" and "Leaving Late in Spring" ranked second and third respectively, and "Half-cooked Lovers", which has been "closed" for a week, still showed high popularity, ranking fourth on the list, making three programs in the top five of the list all love.
Not only on March 3, but also on March 1 -2, love comprehensive rushed into the top three of the single-day list of the market share of feature films on the whole network of variety shows. Among them, "I have never been in love" was on March 2, and the market share of feature films with 21.4% far exceeded that of other variety shows, and rushed to the top of the list. In addition, according to the "Lighthouse’s Full-Network Drama Comprehensive Film Performance Ranking in February", during February, "Half-Mature Lover" ranked second.
When the broadcast of multi-file love stories drives the popularity of broadcasting, various hot topics emerge one after another. On the Weibo platform, only recently, topics such as "My guests who have never been in love are so funny" and "Why more and more divorced people don’t want to remarry" have aroused people’s hot discussion, and the cumulative reading of several topics has exceeded 100 million times.
Late start in spring
Type subdivision docking multiple audiences
Undeniably, Love Ensemble is not a newly born variety show. In recent years, with the emergence of more programs such as Heartbeat Signal and Our Love, it has gradually seized a market space. After a period of development, love healers also began to extend to more subdivision types.
Taking the recent love affair as an example, in addition to observing the dating process and attitude of single young men and women, it also extends to more sub-groups such as singles over the age of "30+", divorced people, people who have never been in love, etc. The topic thus launched also tries to get closer to singles of more ages and who have had different experiences, thus driving the audience to have emotional resonance.
At the same time, in addition to the more subdivided theme types, the broadcast form will continue to expand, from simple variety to the combination of variety and drama, from the final choice of guests as the ending to the continuation of the relationship between subsequent couples, and continue to stimulate curiosity with different methods.
Sun Yu, a TV commentator, believes that at the beginning of the birth of love complex, because it is a new theme type, the related programs will not directly enter the sub-category link, but more aim at the big theme of love and observe it. However, with the gradual increase in the number of love stories, people’s aesthetic level has gradually improved. In order to avoid homogenization, the production team must find more sub-areas from the big theme and cut in from different angles, which not only has the opportunity to cover more people, but also uses diverse display forms to mobilize the audience’s attention.
Emotional echo strengthens the sense of connection
At this stage, there are more love healers in the preparatory stage. Just at the beginning of this month, "Heartbeat Signal" released the news of the second recruitment in the fifth season in the official Weibo, and all major video websites also have related comprehensive love projects on the broadcast schedule in 2022, and many of them have aroused the audience’s expectations.
Audience Zhao Nvshi told reporters in beijing business today that he was willing to "watch others fall in love", on the one hand, because he was really curious and gossiping, and on the other hand, because he could re-observe himself and his surrounding life from the perspective of a bystander by watching the events in the variety show, so that although he was far away from the screen, he felt closer and looked more and more "up".
Different from watching movies and TV plays about love, people in the industry believe that the way of showing love will naturally make the audience feel more authentic. "At present, more comprehensive creation and presentation methods are also pursuing more authentic expression, and the topics they are looking for will focus on the practical problems faced by people at present. The improvement of realism will further narrow the distance with the audience. The producers want to echo the audience in the program, and the audience is also looking for their own figure in the program." Sun Yu said.
Source: beijing business today
Image source: program official micro
Please send the submission to the email address:
zongyiweekly@163.com
—
