Yangcheng Evening News Newspaper Group has made concerted efforts to promote the "double transformation" strategy of deep integration and development of "Yangcheng Evening News" and "Yangcheng Creative Industry Park" to promote the fission of brand communication and brand effect. Yangcheng Evening News has changed from a newspaper to a cultural platform with three-dimensional communication and all-media development. Yangcheng Creative Industry Park has also developed from a park to a stable system of "one park and seven districts" and has become a brand of cultural creative industry park with strong cohesion.
Yangcheng Evening News Newspaper Group firmly believes in culture, takes the mission of promoting the prosperity and development of Lingnan culture as its mission, and makes every effort to set up a cultural and creative industrial park, so as to promote the cultural and creative industrial cluster in the park to become bigger and stronger and feed back the main news industry. Step by step, to a thousand miles. Yangcheng Evening News has vigorously developed modern cultural and creative industries for more than ten years. Yangcheng Creative Industry Park has formed a cluster of creative industrial parks with "one park and seven districts", aiming at promoting the high-quality development of cultural and creative formats and building a Lingnan cultural center; Taking one park and multiple districts as the carrier, the Yangcheng Evening News will give full play to its media advantages in promoting the development of cultural and creative parks, continuously deepen innovation-driven development, vigorously cultivate and develop the digital economy, and embark on a unique new development model of cultural and creative industrial parks. In terms of park layout, with Yangcheng Creative Industry Park as the brand, the Group has laid out seven parks in Guangdong-Hong Kong-Macao Greater Bay Area, including the main park of Yangcheng Creative Industry Park, Dongfeng Dongyuan District, Zengcheng Park, Nansha Park, Shaluo Park, Nanhai Branch of Yangcheng Creative Industry Park and Qingyuan Yingde Black Tea Kechuang Town. The main park has become a national cultural industry demonstration base, a national music creative industry base and a national cultural export base. In 2020, more than 300 enterprises have settled in the main park and Dongfeng Dongyuan District, with an annual output value exceeding 30 billion yuan, and 9 listed companies have been cultivated, including Cool Dog Music, Litchi, Onion Fashion Group, Deep Sea Games and Weipu E-commerce. In addition, Yangcheng Evening News also pays attention to the construction of smart parks, and is making every effort to promote the construction of Lingnan Digital Creative Center, Guangzhou Dongyuan District (Zengcheng Yongning) and Liwan Shaluo Park, the main park of creative industrial parks.Create a "Bay Area Creative Industry City" with distinctive Lingnan cultural characteristics, and build the most attractive cultural and creative industry platform in Guangdong-Hong Kong-Macao Greater Bay Area and the youth innovation and entrepreneurship base in Hong Kong, Macao and Taiwan. Yangcheng Creative Industry Park is forging ahead towards the goal of 100 billion output value park.

▲ Map of "One Park and Seven Districts"
In order to implement the spirit of the Central Guangdong-Hong Kong-Macao Greater Bay Area Development Plan, Yangcheng Evening News Newspaper Group initiated the establishment of Guangdong-Hong Kong-Macao Greater Bay Area Cultural and Creative Industry Promotion Association in 2018, which gathered nearly 10,000 enterprises and built a higher and broader platform for industrial development. In the future, Yangcheng Evening News will gradually introduce a number of emerging industries with innovative ability and development potential through government policy support, park resource integration and industrial ecological symbiosis, cultivate a number of leading enterprises in the industry, and further promote the development of cultural and creative industries. The cultural industry will fully rely on the resource advantages of Yangcheng Evening News Newspaper Group in media publicity, cultural and creative industries, scientific and technological innovation, effectively introduce the business model and management experience of Yangcheng Creative Industry Park, and strive to build a demonstration industrial park with leading technology, distinctive features and emerging industries.

(1) Main Park of Yangcheng Creative Industry Park
■ No.309 Huangpu Avenue Central, Tianhe District, Guangzhou
The main park of Yangcheng Creative Industry Park, formerly known as Guangzhou Chemical Fiber Factory, is a large-scale cultural and creative industrial park founded by Yangcheng Evening News Newspaper Group in 2007 and one of the 16 national cultural and creative industrial parks in Guangzhou. The main park of Yangcheng Creative Industry Park vigorously develops cultural and innovative formats, gathering more than 100 enterprises, basically covering all new formats of culture and technology. The total output value of the main park is 20 billion yuan, and a large number of high-quality enterprises with representative cultural and innovative formats, such as Cool Dog Music, Litchi, Netease CC, Tianwen Jiaochuan, Jinshan Xishanju, Deep Sea Games and Qiyao Games, have emerged, and nine listed companies, such as Cool Dog Music, Litchi, Onion Fashion Group, Deep Sea Games and Weipu E-commerce, have been cultivated. The main park has become a national cultural industry demonstration base, a national music creative industry base and a national cultural export base.

▲ Yangcheng Evening News Newspaper Group Main Building

▲ Cool dog music company in the park

▲ Park Gate 3
(2) Yangcheng Creative Industry Park Dongfeng East Park-Yangcheng Tongchuanghui
■ No.733 Dongfeng East Road, Yuexiu District, Guangzhou
Yangcheng Tongchuanghui, formerly the headquarters of Yangcheng Evening News Newspaper Group, is now committed to building a new mobile Internet incubator and entrepreneurial complex. Tencent Zhongchuang Space has been introduced into the park, which is located in the ecological double-creation demonstration base in the city center. More than 130 enterprises have settled in the park, and the total registered capital of enterprises in the park exceeds 7 billion yuan, thus cultivating enterprise clusters with an output value exceeding 10 billion yuan. The settled project team includes VR virtual model, vertical VR self-media, internet finance, social self-media, fresh O2O, local life, online education and other fields. The entrepreneurial team includes BAT, overseas famous schools, mainstream Internet companies, and experienced fast-moving industries.

(3) Nansha Park of Yangcheng Creative Industry Park-Xinghai Art Industry Park
Xinghai Art Industrial Park is located in the center of Lanhe Town, Nansha New District, the hometown of Xinghai, and the industrial street north of Zhennan Road. It covers an area of 18 mu and has a construction area of about 7,000 square meters. It is transformed from three old factories in the original industrial zone. The park is the first landing project signed by Yangcheng Evening News Newspaper Group and Lanhe Town People’s Government in 2015 to jointly build a "Wenchuang Town" strategic cooperation. It is also the first artistic and creative industrial park in this music town, and it is committed to making Nansha a new landmark of cultural industry and an artistic highland in Nansha.

(4) Shaluo Park of Yangcheng Creative Industry Park-Shaluo High-tech Creative Industry Park
Shaluo Park of Yangcheng Creative Industry Park focuses on ensuring the health needs of the whole population and the whole life cycle, focusing on developing innovative drugs, medical devices and health products, leading the development of a new medical and health service model with the direction of "precision, digitalization, intelligence and integration", making efforts to build scientific and technological innovation platforms, public service cloud platforms and other support platforms, building a full-chain, competitive industrial science and technology support system, and cultivating a number of brand enterprises with international competitiveness in the health industry. Currently under construction, it is planned to cultivate and develop a new generation of information technology industry in the future.

(5) Yangcheng Creative Industry Park Zengcheng Park-Yangcheng Fashion Valley
Yangcheng Fashion Valley is jointly built by Yangcheng Evening News Newspaper Group and Guangdong Kunyin Investment Management Group Co., Ltd., and it is planned to develop cultural and creative industries with fashion industry as the core in the future. Yangcheng Fashion Valley consists of cultural and creative design, fashion exhibition and trade transactions and high-end manufacturing headquarters, which provides a gathering place for brand headquarters, fashion big coffee, original designers and their upstream and downstream industry service providers, and builds a national fashion industry benchmark highland with the help of the project Industry-University-Research gold service platform. Taking "originality" as the theme and fashion design as the guide, it integrates fashion design, fashion technology, fashion exhibition and trade, fashion communication, fashion intelligence, fashion life and fashion taste into one, forming an original fashion industry incubation center.

(6) Yangcheng Creative Industrial Park Nanhai Branch
■ Foshan Nanhai dali town
Nanhai Branch of Yangcheng Creative Industry Park is located in Guangfo New Town, with outstanding location advantages. In the future, it is planned to build a technological and cultural creative industrial park with Lingnan characteristics. The park will vigorously build three emerging industrial platforms, including artificial intelligence and blockchain application platform, international underwear industry big data service platform and Greater Bay Area cultural and creative industry gathering and cooperation platform, and strive to cultivate and develop strategic emerging industries. Nanhai Sub-park will focus on building a demonstration industrial park with science and technology leading, distinctive features and emerging industries gathering, which is expected to unlock a new model for the development of industrial parks in Nanhai District, thus further promoting the development of cultural and creative industries in Nanhai District.

(7) Yingde Park of Yangcheng Creative Industry Park-Yingde Yinghong Kechuang Town of Qingyuan
■ yingde city, Qingyuan City
Qingyuan Yingde Yinghong Kechuang Town was jointly built by Yangcheng Evening News Newspaper Group and Guangdeyuan, and it is planned to be the capital of black tea in the future. Yinghong Kechuang Town is an important position and platform for coordinating tea culture, tea industry, tea science and technology, exploring new ways of rural revitalization, and helping Qingyuan to crack the dual structure of urban and rural areas and the integrated development of urban and rural areas in Guangqing junction area.
