月度归档 2024年10月31日

Wen Lan Zhan

With the rapid increase in the penetration rate of new energy vehicles, major manufacturers have picked up the ante new energy models, as Dongfeng Motor launched the high-end new energy brand Lantu is no exception, after the launch of the first model Lantu FREE, Lantu The second model of Lantu Dreamer has also opened pre-sale recently.

However, surprisingly, at the moment when Lantu FREE has not improved, the pricing of Lantu "Dreamer" is not low. The pre-sale price range of the Dreamer 7-seat version is 38-480,000 yuan, and the 4-seat customized version is 600,000 yuan. At the same time, it provides the extended range version and the pure electric version. In terms of price, it can be regarded as the ceiling of the current domestic MPV.

But the question is whether such a price can be recognized by consumers? It’s really hard to say. In the eyes of "Auto Industry", its brand significance will be much higher than its sales significance. As far as the current market is concerned, although the segment where Landmap Dreamers is located is still a blue ocean, it is not without competitors.

With a 40-600,000 in hand, who would buy a Dreamer?

[01] Configured to "stack" into a ceiling, the pre-sale price is not low

Some people say that the Dreamer’s competitor is the Toyota Elfa, and its configuration is higher than the Elfa, and the pre-sale price is only half of the Elfa, so the market prospect is very promising. But this statement obviously ignores one point, that is, the current car market is not based on the amount of configuration as the only consideration of sales. Compared with configuration, brand power is actually more important.

If the single-fight configuration, I believe that domestic cars can not only bring down the joint venture competitors, but also dare to call BBA a new day.The reason why this situation did not occur was because cars were very complex commodities. In addition to the use value level, exchange value should also be considered. Brand power was an important manifestation of exchange value.

As far as the product is concerned, the length, width and height of the Lantu Dreamer are 5315/1980/1810mm respectively, and the wheelbase 3200mm belongs to the large MPV standard. It provides two different types of power: pure electric and extended range. The pure electric model is equipped with a drive motor with the same front and rear power of 160kW and peak torque of 310Nm. The comprehensive maximum power is 320kW and peak torque of 620Nm, while the comprehensive maximum power of the extended range version is 290kW and peak torque of 610Nm.

In terms of battery life, the comprehensive range of the extended-range version of the new car under WLTC conditions will exceed 700 kilometers, while the pure electric version is 600 kilometers, with average battery life.

In addition, the new car performs well in terms of technology configuration. It is equipped with a triple large screen composed of three 12.3-inch large screens, with an overall length of 1.4 meters. It also supports the L2 + level intelligent driver assistance system, and can also provide active night vision systems, remote control parking, and vehicle OTA upgrades.

The chassis is equipped with a combination of double wisharm independent suspension and rear five-link independent suspension, as well as an active air suspension and a CDC adjustable shock absorber.

Since the new car has not yet been launched, it is not known whether the above configuration is standard. If it is standard, then as far as the product is concerned, its performance is OK. Although the "high-end" of the brand has not been recognized, the luxury of the configuration can be said to be "unquestionable".

Of course, considering that the price and battery life performance from the 380,000 are not excellent, the cost performance of the new car is not much higher, and it belongs to the type of medium rules, and it is difficult to say whether consumers will pay.

[02] The order breaks thousands in 30 minutes, and the gold content needs to be verified.

Interestingly, shortly after the release of the pre-sale price, Landmap officials conveniently said that the pre-sale was 30 minutes, and the Dreamer order had exceeded 1,000. It was difficult to judge the gold content at present, but if you refer to the gap between the previous Landmap FREE orders and actual sales, the Dreamer’s performance may not be optimistic either.

Previously, LANTU FREE was officially launched in June last year. After listing, it claimed to have won 3689 orders in 43 days, but the actual sales volume was only exceeded 3,000 units since August last year. The cumulative sales volume of 2021 was only 6700 units, which just reached 50% of the 13,000 sales target of LANTU in 2021.

Behind the poor sales, there are both production capacity factors and product reasons, which are of course closely related to brand premiums and recognition. According to the sales data of the Passenger Association, the cumulative sales of Lantu cars in the first two months of this year were only 2,293, and the monthly average sales were only more than 1,000. The performance was equally lackluster.

So, in such a big environment, launching the Lantu Dreamer and claiming that the 30-minute pre-sale order has exceeded 1,000, how much gold content can this have? Can the new car really sell well? It’s really hard to say.

Write at the end:

Of course, whether the sales of Lantu Dreamer can be popular is one aspect, but it cannot be denied that the Dreamer has filled the gap of domestic MPV in the high-end and even luxury market to a certain extent. Even if its sales may not be satisfactory in the end, the courage of Lantu to rise is still worthy of praise. The new car is also expected to be launched in the near future, and we will keep an eye on it.

(This article is originally produced by the New Media Editorial Department of [Car Industry], the author of this article is Lan Zhan, and the source should be indicated when reprinting)

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The exterior design of Colorful is full of vitality and movement, and the front face adopts a family-style flying wing air intake grille, with sharp LED headlights to create a fierce visual impact. The overall style is exquisite and fashionable, and the streamlined body lines outline a sporty contour, allowing the driver to enjoy the attention during the driving process.

The side lines of Colorful are smooth and dynamic, the body size is 4330mm*1800mm*1609mm, and the wheelbase reaches 2600mm, providing good spatial performance. Its front and rear wheels are 1551mm and 1562mm respectively, ensuring driving stability and handling. The tire size is 215/65 R16, and with the exquisite wheel design, it is both practical and stylish, adding a sense of strength to the overall shape.

In terms of the interior, Colorado shows a refined and practical design concept. The leather/fabric mixed seat material is used, which not only provides a comfortable touch, but also adds layers to the interior. The steering wheel is made of plastic material, although it is not a high-end material, but it feels solid and supports manual up and down adjustment to adapt to the needs of the driver. The 8-inch central control screen not only displays clearly, but also integrates multimedia functions, including USB and Type-C interfaces, for easy connection and charging by passengers. In the layout of the cockpit, the seats support front and rear adjustment, backrest adjustment and high and low adjustment, ensuring a personalized and comfortable experience for the driver and passengers. Overall, Colorado’s interior focuses on practicality and functionality, providing a convenient interior environment for passengers.

The car is equipped with a 1.5L displacement L4 engine, with a maximum power of 93 kilowatts and a maximum torque of 152 Nm. This engine is paired with a 5-speed manual transmission, providing the driver with sufficient driving power and flexibility.

Overall, the Autohome owner is full of praise for the appearance of the Colorado COOL. He describes it as dynamic, fashionable and full of personality, and the addition of red lines gives this model a unique youthful vitality. For trend-seeking consumers, the Colorado is undoubtedly an eye-catching choice, which not only satisfies the visual enjoyment, but also highlights the owner’s personality and taste. Therefore, if you are also a car owner who loves fashionable design and sports style, then you may wish to consider this well-received Colorado, which may become a great partner in your life.

　　　　On April 12, 2018, Huawei launched a new high-end flagship in Shanghai: Huawei Mate RS Porsche design, this mobile phone is positioned high-end, with a total of two versions, priced at 9999 yuan, 512GB version 12999 yuan, this review is priced at 12999 Huawei Mate RS Porsche design.

　　　　Many people may be confused about the naming of Huawei’s Mate RS Porsche design: "Why is this generation of products called RS?" He Gang, explaining why this generation of products is named "RS", said that the Mate RS is the first high-end flagship of the new Porsche design, and it may be the only one. Because it is a new design, Huawei also hopes to use a new name. And Porsche has a classic sports car called GT3RS, so it uses the name Mate RS. It is a very unique product in the Porsche design series, and there may be only one such product in a cycle. "The Mate RS uses the design and technology that is done at this stage, which is not available in other Huawei mobile phones." He Gang also said so.

Huawei Mate RS Porsche Design

　　　　First, let’s take a look at the configuration. This phone has almost touched the ceiling of the Android lineup.Customized versionPorsche design, front and back eight-curved 3D glass body, Leica triple lens, Kirin 970 AI processor, in-screen fingerprint recognition, 10W wireless fast charging, 4000 mAh battery, up to 512 SSD storage, most people never imagined that these luxurious configurations and functions could be concentrated on a single phone.

Appearance: Exquisite and luxurious　Eight curved 3D glass bodywithout losing meaning

　　　　Let’s take a look at the appearance of this phone first:

Huawei Mate RS Porsche Design

　　　　Eight curved 3D glass bodyThe micro-arc design is adopted, which is more suitable for users’ usage habits in both visual and hand feel. The appearance color is displayed by coating the bottom of the glass, and the luxurious mature process brings a unique glass luster effect.

Huawei Mate RS Porsche Design

Huawei Mate RS Porsche Design

Huawei Mate RS Porsche Design

　　　　In terms of details, it is still calm and luxurious. The texture of the main button is non-slip, and it is comfortable enough to touch or press. The screen ratio has also reached the peak level of contemporary flagship phones.

Huawei Mate RS Porsche Design

　　　　The handset of the mobile phone is made higher, and the measures to prevent dust accumulation have broken through new heights; the fineness of the opening is also extremely meticulous.

Huawei Mate RS Porsche Design

　　　　The back of the fuselage, with the streamlined design of the Porsche sports car, the RS has a black and red color scheme, so that the customized version has a more suitable element of the Porsche brand, but also let the luxury have more choices.

Photo: Leica triple-shot to the top DxOMark lives up to its name

　　　　Take a simple lookHuawei MateRS Porsche DesignConfiguration of three cameras: 40 million pixel as the main camera, 1/1.73 inch color sensor, f/1.8, equivalent focal length 27mm; 20 million pixel as the sub-camera, 1/2.78 inch black and white sensor, f/1.6, equivalent focal length 27mm; 8 million pixel telephoto lens, 1/4. Color sensor, f/2.4, equivalent focal length 80mm, support optical image stabilization.

　　　　Take a look againSamples brought by Huawei MateRS Porsche Design:

Huawei Mate RS Porsche design shoot

Huawei Mate RS Porsche design shoot

Huawei Mate RS Porsche design shoot

Huawei Mate RS Porsche design shoot

　　　　In the dim light of the study environment, the Leica triple camera used in the Huawei Mate RS Porsche design performs well, and its large aperture + large pixel combination makesHuawei Mate RSPorsche DesignIt can get more light input without prolonging the exposure time, effectively improving the quality of the image. And thanks to the integration of AI technology, when shootingHuawei Mate RS Porsche DesignIt can recognize the dark light environment and intelligently switch to "text", and use the pre-set algorithm to further increase the brightness of the photo, making the shooting in the dark light environment more realistic.

Huawei Mate RS Porsche design shoot

Huawei Mate RS Porsche design shoot

Huawei Mate RS Porsche design shoot

　　　　In terms of the sample performance of the shooting vehicle, the Huawei Mate RS Porsche design performs remarkably well in terms of resolution and color reproduction, both in terms of detail and white balance accuracy. The overall picture is very pure under complex light sources.

　　　　The Huawei Mate RS Porsche design is fully equipped with the excellent quality of contemporary high-end flagships, and has made great breakthroughs and improvements. Therefore, in the process of sample shooting, whether it is shutter/focus speed, noise control, or the final imaging effect, it is more mature than other high-end flagships, and it fits the needs of the middle and high-income class.

Systems: Multi-Elemental SetsEMUI 8.1 experience is great

　　　Huawei Mate RS Porsche DesignEquipped with Android 8.1-based EMUI 8.1, which is also the world’s first deep customization system based on Android 8.1 system, deeply integrates Google Assistant services, and is also the first wave of systems to support Google ARCore functions. In addition, in EMUI 8.1, Google Android Messages application is also introduced, supporting NPU acceleration, etc.

　　　　Features such as full-screen gestures and facial recognition have also been added this timeMate RSIn the system.It should be noted that the selection of navigation gestures is in Settings-System-System Navigation, which is a bit difficult to find without looking carefully, but you can also use the search function in Settings to get to all the options you want.

Two-finger touch screen intelligent recognition

Two-finger touch screen image conversion text

　　　　In dialogues, news apps, web pages, local text, pictures, and other interfaces, two-finger press on the picture to read the text, and split the text into easy-to-select independent words, and also provide query search for relevant information. In addition, users can also translate, search, copy, and share the split text, making it easier to handle the details of the text.

Two-finger touch screen search for product information

　　　　It also includes searching for product information. I don’t know what product it is, and I don’t know the price of this product, despite the two-finger touch screen.

　　　　Overall, EMUI 8.1 is very good in terms of functionality and playability. Especially for users who are used to EMUI, functions such as smart screenshots and screen recordings of knuckles are simply powerful tools to improve efficiency.

Performance: The Kirin 970 processor enters the field of future intelligence

　　　　Huawei Mate RS Porsche design is equipped with Kirin 970 AI processor, this processor is believed to be familiar to many people, 4 × A73@2.36GHz + 4 × A53@1.8GHz architecture, based on 10nm process technology, GPU, integrated 12 core Mali G72 graphics chip. This processor was first launched in the series, and the independent artificial intelligence chip makes this chip more handy when dealing with artificial intelligence tasksHuawei Mate RS Porsche DesignIt has also integrated more applications, such as AI anti-shake, AI photography, and so on.

Huawei Mate RS Porsche Design

　　　　　　　　In terms of memory, the Huawei Mate RS Porsche design is equipped with 6GB of memory. In terms of storage, the Huawei Mate RS Porsche design is equipped with a maximum of 512GB SSD. Whether it is used to install memories with 512GB, or to send space Moments, the small tail of "Huawei MateRS Porsche Design" brought by Weibo is noble enough.

Battery life:4.5V/5A SuperCharge wired fast charging is awesome

　　　　upper middle classMost of the wallets are exquisite and small, so they are easy to hold, so I don’t like to carry a power bank. Huawei Mate RS Porsche is designed to support wireless fast charging with a maximum rate of 10W, crushing the mainstream wireless charging products on the market. In addition, Huawei Mate RS Porsche is designed with a large 4000mAh battery and supports 4.5V/5A SuperCharge wired fast charging to meet users’ needs for long battery life, fast charging, and easy charging at any time.

30 minutes to charge 53%

　　　　The actual test results show that the charging rate is 53% in half an hour, and the 10W fast charging is really exciting.

summarize

　　　　After watching the Huawei Mate RS Porsche design get started, you may have a new understanding of this product. This high-end flagship is successful and wins in innovation. It is precisely because of this that Huawei’s unique Product Research & Development, brand and channel sales and market share have always made the industry "envy and envy".

　　　　This is also why, in the context of the collective decline in sales in the mobile phone industry, Huawei’s sales revenue for consumer business in 2017 was 237.20 billion yuan, an increase of 31.9% year-on-year, and the shipment of smartphones exceeded 153 million units, further consolidating the position of the world’s third mobile phone brand.　

　　　　The success of a company will never be just a few scattered tactics, nor will it be due to one or two explosive products, especially in the mobile phone industry. The foundation of an enterprise lies in the understanding of business value itself. For many years, we have enjoyed Huawei and the new product experience it brings. This time, the birth of high-end phones has also brought a real "enjoyment" to the middle and high-income class.

First of all, in terms of style, this one adopts an atmospheric design language. In terms of style, it adopts a family-style aura. The hexagonal air intake grille on the front face is very atmospheric, and the sharp headlight design on both sides. The internal light group is scattered and brightly lit. From the side, the new car still looks full and round, the tradition of wide C-pillars continues, and the front end adopts diameter wheels, which helps to highlight the shape. In the tail shape part, many popular designs are used, and the rear tail lights are equally sharp, especially the brake lights, which echo the front daytime lights.

The whole car can be said to be full of technology, extremely amazing… The wrapping center console is made of materials, materials and workmanship that look standard. Leather seats give passengers just the right support and a soft and comfortable touch.

The length, width and height are 4945 × 1845 × 1470mm respectively, and the wheelbase also reaches 2875mm. Among the models of the same class, the wheelbase ranks 44th. 1.8T is self-contained, and the sunroof of the Zhilian flag collar version provides a larger field of view, which can create a better visual environment and good sensitivity for the rear passengers, and increase the light intake for the whole vehicle. Among the models of the same price and class, the trunk volume ranks 68th. The space performance is limited by the positioning of the model. The performance is acceptable, and the flatness is no problem, but the total space is average.

Equipped with a 1.8 engine, the maximum output power is 145kW and the maximum torque is 320Nm. The entire power parameters are superior in the power performance of the same level of engine, which can provide better power performance. The official measured zero hundred acceleration score is 8S, ranking 73rd among medium-sized car models above 800,000.

The active/passive safety configuration is complete, includingChild seat interface,Brake assist (BA/EBA/BAS, etc.),Side safety air curtain,Body stability control (ESP/DSC/VSC, etc.),front parking radar,Crash Alarm/Active Braking,Anti-lock braking (ABS),Brake force distribution (EBD/CBC, etc.),Traction control (ASR/TCS/TRC, etc.),rear parking radar,Tire pressure monitoring,LED daytime running lights,Automatic parking,uphill assist,Automatic parking,Engine start stop,Mobile phone wireless chargingWait for the configuration.

Of which,Brake assist (BA/EBA/BAS, etc.)It can achieve the best braking effect.Anti-lock braking (ABS)Ensure adhesion while also being able to steer to avoid obstacles.Brake force distribution (EBD/CBC, etc.)To ensure the smooth and safe operation of the vehicle.

If the above data, participation, etc. cannot be fully understood, then we can give you a more comprehensive reference based on the word-of-mouth information of users who have purchased in history. You can see that what you are most satisfied with is its fuel economy. In addition, 8at and large space are also the points that everyone likes.