A few days ago, the car networking CarLife of Baidu was finally unveiled. Not only Harman, Pioneer and Huawei, the world’s first-class speakers, but also Audi, GM and Hyundai, which are world-renowned brands, cheered for its platform. So what kind of impact can Baidu car networking bring to the traditional automobile industry? Why did CarLife form a car factory effect as soon as it appeared?
Timing is critical. Baidu car networking is just the right time.
From the development of China’s automobile industry in the past few decades, the automobile industry can be roughly divided into three stages: the first stage: China automobile industry was born in 1953 and before the reform and opening up in 1978. Initially laid the foundation for the development of the automobile industry, automobile products from scratch; The second stage, from 1978 to the end of the 20th century. China’s automobile industry has made great progress, and the production system of China’s automobile industry has been further improved. Enterprises have developed and operated independently, and large enterprise groups have more and more influence on the development of automobile industry. Through the introduction of technology and joint venture, the product level of China automobile industry has been greatly improved; The third stage is after entering the 21st century. With China’s entry into WTO, China’s automobile industry has entered a period of rapid expansion of market scale and production scale, and has been fully integrated into the world automobile industry.
In the past few years, China’s automobile industry has made great progress with the arrival of the automobile society. Now, the automobile industry has completely entered the international era. In the era of internationalization, China’s automobile market also presents some noteworthy characteristics:
First of all, market share can determine the right to speak, but no manufacturer can dominate and become the decision-maker of the industry trend; Secondly, the market has been clearly divided into three levels, namely, imported manufacturers, joint venture manufacturers and independent manufacturers, and it is difficult to see an explosive growth in market share; Thirdly, the competition in the industry is becoming more and more fierce. If manufacturers are not careful, they will be in danger of being carved up by their competitors and quickly eliminated.
It is precisely because of this that the main way for manufacturers to seize the market has evolved from a single pursuit of quality and brand to the pursuit of extended services while pursuing quality and brand. This service upgrade and the change of service provision mode are becoming an important measure for consumers in the automobile industry to evaluate a manufacturer and its new automobile products.
At this point, Baidu moved at the right time. The use of CarLife provides a platform and opportunity for the majority of manufacturers to seek innovation and development in the era of mobile internet with car networking services.
Tailored CarLife knows more about cars.
In fact, behind the fierce competition, the automobile industry has long been lacking in platform integration, development cycle, expansion ability, localization ability, etc., especially when the concepts of smart cars and internet cars are in full swing, the whole industry is in urgent need of an ideal solution to solve the confusion of the traditional automobile industry connecting with the Internet and the mobile Internet.
Baidu map CarLife has the advantages of high scalability, real-time update, localized application, cross-platform and rich application, which makes this puzzle have a substantial and efficient solution. In particular, the basic service functions of the three major items of CarLife map navigation, music and telephone have changed the traditional connection and solutions of navigation, music and telephone through wired or wireless connection, and in turn activated various development possibilities of the automobile industry in the era of mobile Internet.
Navigation in the traditional sense is a guider, and CarLife has changed all this. At the same time, it can provide effective real-time information for drivers. While guiding the driver, it is convenient for the driver to choose the route according to the real-time traffic conditions, which means that navigation has entered a new era and has a certain taste of automatic driving. Not only that, Baidu car networking has really taken a substantial step in liberating drivers’ hands and eyes. You don’t have to be distracted by navigation. Real-time voice navigation can serve the driver personally. When the car is equipped with Baidu CarLife navigation system, it is equivalent to providing users with a full range of private road butlers.
In addition, in terms of music, Baidu map CarLife is compatible with playing local music in the past, and can also listen to online music or radio stations, and simultaneously realize support for third-party music or radio stations, which greatly caters to the needs of listeners at this stage. As a result, Baidu map CarLife makes the car music playback system enter an intelligent era, and you can get the music you want at any time without having to prepare for the storage of music in advance. When the car is equipped with CarLife, it is equivalent to providing users with an all-round intelligent car music solution.
As for the telephone function, Baidu map CarLife integrates the traditional function of making calls and answering incoming calls, and at the same time, it enhances the synchronous access to the mobile phone address book, which is more powerful than other similar products, and greatly moves closer to the use of mobile phone clients, truly realizing the barrier-free interaction between the car and the mobile phone.
In the past, the vehicle communication mode was realized by connecting a single vehicle system with some functions of the mobile phone. There is no intelligence in the car communication system itself. When the car is equipped with Baidu CarLife, it is equivalent to providing users with an intelligent communication system on board.
Born with a golden spoon, CarLife is "alive"
The concept of car networking has gradually become popular, and some manufacturers are already doing it in specific schemes. For example, the car networking solutions of Apple, Google, 3c, Bosch and other manufacturers that have appeared on the market now, together with Baidu Map, provide more cooperation options for car manufacturers.
However, as the car networking system launched by Baidu map, the first map platform in China, Baidu map CarLife has obvious advantages although it is "young". As shown in the following figure, compared with similar products, CarLife shows the fierce attitude that newborn calves are not afraid of tigers in platform support, connection mode and content service support. Another great advantage lies in that, backed by the big data resources of Baidu LBS and a strong design, operation and planning team, Baidu map CarLife itself is as "alive" as the services it provides, that is to say, it will become one of the core products of Baidu map in the future, and it will become stronger and stronger. The current advantage is only the beginning. After completing the basic functions such as navigation, music, telephone, etc., Baidu map car networking will inevitably further optimize CarLife itself based on Baidu’s voice advantages and resource integration capabilities, and the car factory effect will become more prominent.
It is worth noting that Baidu map CarLife is not trying to replace car manufacturers like other manufacturers of cart networking solutions. Instead, we chose the cooperation strategy of win-win development with automobile manufacturers. In other words, since its birth, Baidu map CarLife is destined to form a wide alliance and become bigger and stronger with as many automobile manufacturers as possible, helping major automobile manufacturers to provide users with more and greater value-added services, rather than relying on value-added services to rob major automobile manufacturers of their jobs. This has injected vitality and vitality into Baidu map CarLife.
Imagine a car networking system with powerful human-computer interaction, which can also get through the car and mobile phone, online and offline, information and services. This is also a big reason why Baidu CarLife products have comprehensive strength that similar products can’t match. Of course, it is this strength that attracted and contributed to the outstanding brands of Audi, GM and Hyundai to join hands with CarLife from the beginning. The siphon effect of CarLife, which has truly achieved "Baidu knows China better", is yet to come.
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