标签归档 武汉剁饼子论坛

通过admin

Why was the original subject 3 at the party criticized by the whole network? What’s the problem?

Original title: Subject 3 went to the party, why was it criticized by the whole network? What’s the problem?

Recently, a piece of news caused a great uproar on the Internet. A subject three student actually boarded the stage of the Spring Festival gala. This unexpected move caused dissatisfaction and heated discussion among many netizens. The subject three dance has attracted much attention, but I didn’t expect its popularity to continue on the TV stage. Netizens found the trace of subject three in Reuters, the rehearsal of the Spring Festival party recently exposed, which made the audience who were not interested in the party feel uneasy and disappointed. It seems that the world has become completely different from what they imagined. The dance of subject three has become a hot topic for a time, and the public opinion has also exploded. "I want to smash the TV", "My hanging heart is completely dead" and "Who is a good person dancing subject three at the party", this dance has once again tasted the taste of praise and criticism.

However, despite its high spread, the subject three dance has met with many questions and criticisms, and it is considered as a vulgar performance. Some people even think that it is a shameful act to dance at the party. Subject Three Dance has become the new favorite in short videos because of its unique arrangement and easy-to-imitate action style, but people’s sense of boredom has also followed, and criticism has emerged one after another. The spread and recurrence of this virus has made people start to reflect and criticize after laughing. The popularity of subject three dance is beyond imagination, but it also leads to the debate and thinking of public aesthetics. Entertainment channel reports: the dance of subject three became popular, and netizens discussed it hotly, and the video playback volume continued to climb.

Although this problem seems simple, in fact, its history is not long, and its origin path has been blurred by the baptism of years. Although subject three has been popular on the internet for some time, for a wider audience, the video of dancing subject three in an organized and planned way recently is like a fuse that set it off. Some hot pot restaurant employees, using their flexible posture, danced on the short video platform and quickly attracted a lot of attention. Later, even some serious dancers followed suit and danced this unique skill uniformly. The craze of subject three spread rapidly, like a burning flame, and even appeared on the stage of famous dancers.

After the video was sent back, it quickly accumulated a lot of praise, and the comment area even praised this as a "shaking POP". The charm of subject three dance is not limited to the online world, it has crossed the dimensional wall and become a highlight on the stage. From the previous "Bo Ya Jue Xian" to "Du Fu", no matter whether it is luxurious silks and satins or high-bun gauze hats, it can’t stop the soundtrack of subject three, which brings surprises to the audience that break through the aesthetic boundaries again and again. This craze is not limited to China, but has even occupied the Korean campus stage. China students from the University of Calgary have also raised the dance craze of subject three and brought it to the international stage.

Recently, a dance video named Ke Mu San suddenly became popular on the Chinese Internet, and it soared from a small county to a foreign country, which aroused widespread concern. The protagonist of this video, subject three, caused a heated discussion on the Internet. Some people praised it, while others held negative views on it. Although the popularity of subject three far exceeds expectations, it has also been criticized by some people for its "vulgar", "rustic" and "self-satisfied" characteristics. Subject three does not belong to any orthodox dance category, unlike classical dance, jazz dance, folk dance, ballet or Latin dance, which has a long tradition and skills. It is more like a meme derived from local culture, which is widely classified as social shaking.

Where is this dance video still being replayed? And who put it on the stage of the party? Qin Hao’s hip-twisting classics will be handed down forever, and the spiritual boys will close their eyes and swing, which have become a strange phenomenon in the spread of subject three. Although subject three has caused various controversies, it also shows the diversity and inclusiveness of contemporary entertainment culture from another angle. No matter praise or criticism, subject three has triggered people’s thinking about dance and aesthetics in an unprecedented way. Perhaps, the emergence of subject three is an impact on traditional aesthetics, and it also provides a stage for people to show their unique style. In this pluralistic era, perhaps we should be more tolerant and open to different forms of art and give more space for exploration and experimentation.

In the video, the dancer’s dance posture is limited by the conditions and narrow vertical screen, but the dance scenes are free and unconstrained, from sugarcane fields and grain drying fields to village supermarkets and county pedestrian streets, showing a simple and primitive agitation. Although the sound is inferior and the clothes are out of date, this grass-roots dance contains a kind of vitality, giving people a feeling of neat, rough but climax. Although this kind of dance is nicknamed "local dance" by some people, it has many fans. For those bloggers who participate in dancing, this kind of attention is an obvious recognition and concern, which makes them the center of network attention. The popularity brought by this kind of dance video even gave birth to derivative videos such as "Subject 4" and formed a new network dance culture.

This rough but energetic dance video adds a little fun to people’s lives and injects new vitality into the cultural life of the county. Generally speaking, the popularity of this "subject three" dance video not only makes the spiritual guys contribute, but also adds a brand-new dance form to the network culture. It may not be perfect, but it has aroused heated discussion and concern because of its authenticity and vitality. In this world full of aesthetic prejudice, this rough but sincere dance culture may be just what we need. Recently, a video about Country Dance King @ Country Xiaoming caused a heated discussion on the Internet. With her talent and hard work, this dancer with her back to Shan Ye successfully jumped into the attention list of short video platform and got 73.178 million likes.

The success of these two dancers is not only the result of personal efforts, but also reflects the importance of grassroots culture in contemporary society. In this era, people’s demand for aesthetics is no longer limited to traditional standards, but more diversified and inclusive. It is under this background that the popular cultural value displayed by grassroots dance can be highlighted. Stage art should encourage innovation, and at the same time, it should accommodate more grassroots dances. These seemingly "not serious", "dirty" and "not advanced" dance works can attract countless people who are not good at dancing, boldly release their emotions in front of the camera and show their unique charm. In today’s increasingly diverse aesthetics, the popular cultural value of a big grass-roots dance can not be ignored.

Subject three, a controversial figure, has a mysterious identity and a unique style. In the eyes of the audience, he is a character full of unknowns and mysteries. Some people call him taciturn, others think he is not understood. However, it is this mystery and uniqueness that makes him unique in the entertainment circle and attracts much attention.

With the broadcast of "Spring Festival Holiday", the performance of subject three was finally announced. He won unanimous praise from the audience for his unique style and performance. His outstanding performance and unique charm make people sit up and take notice of him and admire him. In his own way, he showed the audience a brand-new self and won the hearts of the audience.

Editor in charge:

通过admin

BYD Qin is ugly, but it can pull out a bunch of business secrets.

Most people have seen this car-BYD Qin. It can be said that the appearance is very "personalized", but the sales volume is average all the way, because it needs talents with great personality to control it.

It is said that the model was sprayed by many netizens just after it was released, but they didn’t know the story behind it.

The establishment concept requires China elements (similar to BYD’s Tang and Song Dynasties) and modern flavor, so how to combine these two points?

[Incorporating the elements of "Qin" and combining the sense of modern science and technology]

Designers also took pains, Qin integrated the "Qin" element, and the taillight design originated from the bow and arrow modeling of the Qin Dynasty. I have to say, it looks like a bow and arrow. The shape of the headlights is "halberd", perhaps our appreciation is not enough.

From the marketing point of view, it is really successful, and consumers can recognize BYD Qin from dozens of meters away.

Don’t tell me, it smells like transformers when the light is turned on.

The interior design is also full of technology, huge LCD screen and exquisite center console.

It is understood that several styles of BYD Qin were abandoned in the early stage of design, because they were not unique enough and the visual impact was not strong enough, and the manager of the design department said that the BYD Qin series launched later would continue to show new highlights, and would never stick to the existing design elements and continue to bring "impressions" to consumers.

[Reduce costs and seize the market with prices]

BYD’s engineers are not stupid, so this consideration is in cost control. Low-end car mainly depends on the cost performance of the car, which not only meets the demand for cars, but also caters to consumers’ price sensitivity, so it is necessary to seize the market with preferential prices.

One way to reduce the cost is to reduce the process, and the model can be punched once, never twice. Therefore, the design can only be "concise".

BYD Qin’s "embarrassing the rear of the car" is a helpless and wise move.

Although Qin has a good performance in sales volume, positioning and market recognition, more energy should be spent on upgrading and changing models in the future.

[ugly ass, but quite hard]

Be rational about things that are not beautiful.

通过admin

90,000 strongest domestic sedan, BYD Qin Pro fuel super version, and the joint venture is just right!

With a budget of less than 100,000 yuan, it seems a bit difficult to buy a good car with both face value and strength. In fact, it may be a bit difficult before BYD Qin Pro Fuel Super Edition appeared. Not to mention how super this car is, you can know the extraordinary products by looking at the origin first.

As the first mid-level car under BYD BNA architecture, the world’s top suppliers endorse the quality, the whole system has 1.5T gold power, the L2 intelligent driving system which is rare at the same level, and the blessing of Hans team, a former Mercedes-Benz S-class chassis engineer, BYD Qin Pro Fuel Super Edition has the strength of joint venture, even surpassing the joint venture.

First, the ultimate driving interest "China Heart" top ten engines+Mercedes-Benz S-class chassis engineer adjustment

BYD Qin Pro Fuel Super Edition is fully equipped with a 1.5T turbocharged engine, which won the "China Heart" Top Ten Engine Award by virtue of the perfect integration of four technologies: turbocharging, in-cylinder direct injection, variable valve timing and all-aluminum engine. Its maximum power can reach 118kw and maximum torque can reach 245N·m, with excellent performance and strong power, which can bring a more surging driving experience.

In terms of transmission system, it is matched with 6MT or 6DCT gearbox, the acceleration time of 100 kilometers is within 9 seconds, and the comprehensive fuel consumption of 100 kilometers is only 6.5L, which is excellent in fuel economy. In addition, under the blessing of the team led by Hans, the former Mercedes-Benz S-class chassis adjustment engineer, Qin Pro Fuel Super Edition takes both sports and comfort into account.

Compared with similar models, the maximum power of Qin Pro Fuel Super Edition is 20-40% higher than that of the same class, while the maximum torque is 42-60% higher than that of joint venture competitors. We compare it with Volkswagen LaVida and Nissan Sylphy, and we can find that Qin Pro Fuel Super Edition has obvious advantages.

Second, leapfrog configuration. There is also a rare L2 intelligent driving system at the same level.

"Leaping over" is the greatest sincerity and confidence of Qin Pro Fuel Super Edition. Whether it is intelligent configuration or comfortable configuration, in the same level, it can be said that it is independent and joint venture.

LED headlights, LCD instrument panel, large-size central control panel, car networking, leather seats, tire pressure monitoring, etc. are all standard, and the cost performance is unparalleled. In addition, the NVH quiet project at the library level and the B-SAFEB-safe active and passive intelligent security system are not only competitive at the same level, but even comparable to German luxury brands. It can be said that in the Qin Pro fuel super version, you can see another grade of this class.

For example, in the central control large screen, the size of the 89,900 Qin Pro fuel super version is 10.1 inches, while the size of the 2019 LaVida 146,900 (280TSI DSG comfort type) is only 6.5 inches, and even the 2019 Sylphy 140,300 (1.6XV CVT Zhilian exclusive version) is only 8 inches. On the high beam light source, the 2019 Qin Pro Fuel Super Edition (automatic front-up) is an LED light source, while the 2019 Sylphy (1.6XV CVT Zhilian exclusive edition) is only a halogen light source.

Not only that, Qin Pro Fuel Super Edition also has a rare L2 intelligent driving system at the same level, which consists of four core parts: ACC adaptive cruise, ESP body electronic stability system, LDWS lane departure warning system and LKS active lane keeping system. Under certain circumstances, it can also drive according to the correct route according to the automatic correction direction of road markings, which greatly reduces the driving pressure.

Third, Yan value is not absent. The most beautiful car in China is by no means a hollow reputation

Qin Pro won the title of "the most beautiful car in China", which is not a hollow reputation. In it, we can see the perfect integration of the trend and the traditional culture of China. Based on the design concept of "Dragon Face" coupe, Qin Pro Fuel Super Edition is stylish and elegant, and there is no lack of calm and atmospheric temperament.

Exaggerated chrome-plated air intake grille, combined with crystal diamond starlight suspended LED headlights, creates a fierce feeling. In particular, the triple claw-shaped LED light group inside the headlights is full of penetration. In addition, the tail-penetrating taillights also echo the headlights, which is highly recognizable.

The side part, the rounded waistline and the longest wheelbase give Qin Pro Fuel Super Edition an elegant and atmospheric body posture, which is in line with the Chinese people’s character of being restrained and practical. In terms of size, even compared with LaVida and Sylphy, Qin Pro Fuel Super Edition is also superior.

With the strength of BYD Qin Pro Fuel Super Edition, it is basically in a hanging position for independent brands at the same level. Compared with joint venture brands such as LaVida and Sylphy at the previous level, Yadiqin Pro Fuel Super Edition is not afraid at all. At a price of around 90,000 yuan, it is most appropriate to use the word "value for money" to describe such a joint venture or even completely surpass the joint venture.

通过admin

2017 China Airlines annual keywords: large aircraft, air WiFi, civil aviation charter flights.

  Time flies, and 2017 is about to close in a blink of an eye. This year, the supervision of the Civil Aviation Administration of China increased, and efforts were made to enhance passengers’ sense of gain; At the same time, technology has empowered the aviation industry, and aviation manufacturing has shown a thriving situation.

  Looking back on 2017, what major events happened in China’s aviation industry, and what unforgettable moments? Let’s use eight key words together to string together this doomed extraordinary year.

  Keywords: 1: Big plane

  The Three Musketeers of the Big Aircraft will gather in the blue sky: C919 will fly into the sky, and the first flight of AG600 will be around the corner.

  In China aviation industry, domestic passenger plane C919, amphibious plane AG600 and large transport plane Yun -20 are called "Three Musketeers". Each of them embodies the painstaking efforts of Chinese people and carries the dreams and expectations of Chinese people. And 2017 is undoubtedly a bumper year for domestic large aircraft.

  On May 5th, the domestic C919 large passenger plane made its first successful flight at Shanghai Pudong Airport, which attracted worldwide attention. On November 10th, the C919 aircraft moved to Yanliang, Xi ‘an, and began to enter the next research and development flight test and airworthiness forensics.

  On December 5th, the AG600 large-scale fire fighting/water rescue amphibious aircraft completed the high-speed taxiing test in zhuhai jinwan airport, and the first flight entered the countdown.

  Expert comment: C919 is China’s first truly large civil aircraft, a key battle to upgrade China’s manufacturing industry and a landmark project to build an innovative country. China, a large aircraft project, has completely independent intellectual property rights, which not only breaks the monopoly of international aviation giants, but also reflects China’s progress in the field of high-tech innovation.

  Keyword 2: "Black Flying"

  UAV "Black Flying" Disturbs Flight Civil Aviation Administration orders real-name registration.

  With the gradual rise of consumer-grade UAV industry, UAVs have rapidly changed from the original characteristics of "high threshold, strong professionalism and single use" to "low threshold, popularization, multi-function and daily use". According to the statistics of relevant departments, the number of UAVs in China has reached more than 600,000, and it is expected to rise to more than 4 million by 2020.

  However, due to the increase in the number of drone brands and players, the phenomenon of "black flying" has become more and more serious. Since the beginning of this year, many airports, such as Kunming Airport, Shenzhen Airport, Mianyang Airport, Hangzhou Airport, Chengdu Airport and so on, have been disturbed by drones, resulting in the cancellation or delay of several flights, which has aroused social concern.

  On May 16th, the Civil Aviation Administration of China issued the Regulations on the Registration Management of Civil Unmanned Aerial Vehicles in real-name registration system, requiring that the owners of civil unmanned aerial vehicles must register their real names from June 1st, 2017. After August 31, unmanned aerial vehicles that are not registered in the system are considered illegal.

  Expert comment: With the rapid development of civil UAV technology, UAV interferes with civil aviation flight events from time to time. Increasingly strict supervision will promote a virtuous circle of the industry. real-name registration system has opened the prelude to the standardized operation of Chinese drones, and at the same time accelerated the reshuffle of the industry.

  Keywords: 3: mixed reform

  The mixed reform of central enterprises continues to accelerate: the three major state-owned airlines have released big moves

  On the evening of March 27th, China Southern Airlines announced that it had signed a Share Subscription Agreement with American Airlines, and American Airlines would subscribe for 270 million H shares issued by China Southern Airlines with HK$ 1.553 billion.

  On April 21st, Air China of China announced that it had received a notice from its controlling shareholder, China Aviation Group Corporation, and the National Development and Reform Commission replied that it agreed to reform the mixed ownership of air freight logistics of AVIC. AVIC will start the reform of mixed ownership of air cargo logistics. Air China and some of its subsidiaries are engaged in air cargo logistics business, and the specific implementation of mixed ownership reform may involve the company and its subsidiaries.

  On June 19th, the mixed reform plan of China Eastern Airlines Logistics Co., Ltd., a subsidiary of China Eastern Airlines Group, ushered in a substantial start. China Eastern Airlines Logistics has diversified its shares. China Eastern Airlines Group, Legend Holdings Co., Ltd., Prologis Investment (Shanghai) Co., Ltd., Debon Logistics Co., Ltd., Greenland Financial Investment Holding Group Co., Ltd. and the core employees of China Eastern Airlines Logistics hold 45%, 25%, 10%, 5%, 5% and 10% of the shares of China Eastern Airlines Logistics respectively.

  Expert’s comment: In recent years, the freight volume of China civil aviation has increased a lot, but the freight rate has dropped a lot, and the three major airlines have almost no profit margin. In contrast, private express companies such as SF Express, Yuantong and Shentong have set up their own cargo airlines. The global aviation logistics industry is transforming from the traditional air freight with low added value to the door-to-door integrated logistics service provider and the overall supply chain service provider with high added value of "big data+air freight+ground transportation". Through the reform of mixed ownership, the productivity of air freight can be liberated, it can be operated sustainably, and it can be bigger and stronger.

  Keyword 4: Air WiFi

  Civil Aviation Administration lifts the ban on aircraft using electronic equipment. Spring is coming in the air.

  On September 18th, the Ministry of Transport deliberated and adopted the fifth revised Rules for the Examination and Approval of Operation Qualification of Large Aircraft Public Air Transport Carriers. Zhu Tao, deputy director of the Flight Standards Department of the Civil Aviation Administration, said at the press conference that from October, airlines can decide what kind of portable electronic equipment to use on the plane according to the evaluation results.

  The regulations of the Civil Aviation Administration have triggered a heated discussion on WiFi in the air on the Internet. At present, China Eastern Airlines, Air China, China Southern Airlines, Hainan Airlines and other companies have started to test the on-board WiFi service. For example, China Eastern Airlines has realized the on-board Internet service on 70 wide-body passenger planes.

  10月18日上午,东航MU5103客机在万米高空进行了党的十九大开幕会的实时直播,乘客使用空中WiFi就能聆听习近平总书记的讲话。

  专家点评:政策全面开禁飞机上使用手机等便携式电子设备是一大喜事,但是政策放开不等于立刻解禁,具体推行仍需时日,旅客也切勿挑战目前“飞行全程关闭手机”的法规。后续航空公司经安全评估后放开限制,旅客们就能在巡航中使用“飞行模式”的手机看电影、听音乐。

  关键词5:航班正点率

  航班正点率跌入低谷 民航局出“狠招”

  航班正点率作为民航整体运输质量的反映,一直是社会公众关注的焦点。数据显示,今年1-8月,全国民航航班平均正点率66.22%,同比下跌9.27%,平均延误时间30分钟,同比增加11分钟。

  9月21日晚间,中国民航局发布《关于把控运行总量调整航班结构提升航班正点率的若干政策措施》,从今年冬春航季开始,对航班时刻安排进行运行总量控制和航班结构调整,确保运行安全,全力提升航班正点率。其中,首都机场和浦东机场因放行正常率多次不达标而受处罚。民航局要求其按照机场容量标准75%的目标,调减始发航班时刻数量。

  In October, the normal flight rate in China reached 83.29%, a year-on-year increase of 2.39%. This is the highest normal rate for 101 consecutive months since May 2009.

  Expert comment: China’s flights maintain double-digit growth every year, but the average annual increase of route mileage is only about 3%, which also makes the flight operation pressure more and more serious. In order to ensure the flight safety of civil aviation and improve the normal flight rate, the Civil Aviation Administration issued the "most stringent" flight control regulations in history to strictly control flight growth. The New Deal officially landed at the end of October, and we expect our flights to be more and more punctual.

  Keyword 6: Civil aviation charter flights

  "Thank the motherland"! Civil aviation chartered flights twice to help stranded passengers return home

  On September 30th, China tourists trapped by the hurricane excitedly waved the national flag, ready to board a charter flight and return to the motherland. People’s Network Wang Chushe

  "Thank the motherland for remembering us and taking us home!" This may be the most frequently said sentence by China tourists stranded overseas for some reason this year …

  On September 18th, category 5 hurricane "Irma" ravaged the Caribbean, and the island country Dominica was hit hard. Nearly 400 Chinese personnel were forced to move to neighboring Antigua and Barbuda to wait for rescue. On the evening of September 29th, China Eastern Airlines dispatched two chartered planes to fly over the airspace of 19 countries to Vere, Antigua and Barbuda, according to the mission requirements of the Civil Aviation Administration of China to send Ming Chuan telegrams. At Bird Airport, the Chinese personnel transferred from Dominica were urgently transported back to China, with a round-trip flight distance of 34,000 kilometers.

  On November 27th, due to the eruption of Agung volcano, the Indonesian Bali Wulalai International Airport was temporarily closed, leaving 17,000 China tourists stranded there. From 14: 28 on November 29th to 14: 00 on December 4th, the Civil Aviation Administration, the Ministry of Foreign Affairs, the Consulate General of China in Denpasar and other relevant departments coordinated the flights of China Eastern Airlines, Xiamen Airlines and China Southern Airlines to Bali, "coming empty, leaving full" to help China tourists return home.

  Expert comment: In 2017, Wolf Warriors 2 was popular all over the country, and the scene of Jason Wu holding the national flag through the war zone made countless people excited. In fact, real scenes are more burning than movies. When the storms and waves of nature raze everything to the ground and individuals become so small, the welcome of the motherland is precious and exciting. As the words in the passport at the end of Wolf Warriors 2: "People’s Republic of China (PRC) citizens: When you are in danger overseas, don’t give up! Please remember that behind you, there is a strong motherland! "

  Keyword 7: Tonnage UAV

  The world’s first tonnage cargo drone was born. Online shopping or airdrop will come home in the future.

  On October 26th, AT200, a large cargo drone, completed its first flight at Neifu Airport in Pucheng, Shaanxi Province, and the whole flight lasted for 26 minutes. This marks the birth of the world’s first tonnage cargo drone, and online shopping may be airdropped home in the future.

  With a total length of 11.84 meters, a wingspan of 12.8 meters, a height of 4.04 meters and a maximum takeoff weight of 3.4 tons, AT200 is the "big guy" in the field of civil UAVs at home and abroad. Its warehouse has a volume of 10 cubic meters and a payload of 1.5 tons.

  According to the R&D team of the Institute of Engineering Thermophysics of Chinese Academy of Sciences, AT200 is equipped with advanced flight control system and command system, which completely gets rid of the dependence on pilots and realizes the "one-button autonomous take-off and landing" of aircraft in the accusation center. The UAV flight controller only needs to monitor the on-board state, and can change the flight state by simple operation when necessary, which greatly reduces the freight cost and operation difficulty.

  Expert comment: The AT200′ s short-distance take-off and landing capability has solved the take-off and landing problem of the island’s large-tonnage UAV. By adding the set-point delivery capability later, the aircraft that further improves the delivery accuracy will have broad application prospects in Southeast Asian countries along the Belt and Road Initiative. The shortage of captains has always been one of the main factors restricting the development of China’s civil aviation industry. In order to attract mature captains, some companies even offered a "transfer fee" of 5 million. The first flight of a large cargo UAV will open up new opportunities for the development of China’s civil aviation, especially air cargo.

  Keyword 8: High-speed rail "forced stop" flight

  "Air-ground competition" fiery high-speed rail frequently "forced to stop" direct flights

  On the morning of December 6th, at Chengdu East Railway Station, a CRH3A bullet train stopped at the platform, and a touch of local gold eye shadow was particularly eye-catching. It was the first train D4252 of Xicheng High-speed Railway.

  In recent years, the competition between high-speed rail and aviation has been fierce, and many routes within 800 kilometers have seen a double drop in attendance and fares, and even been forced to stop. In 2017, "open space competition" was staged again.

  On April 16th, Zhengzhou-Beijing Sanyi Station went directly to the high-speed railway, and the attendance rate of passengers on the first day reached 80%. The high-speed rail passenger flow between the two places is hot. In contrast, the civil aviation market has shrunk to only one flight.

  At the end of October, many passengers in Chengdu and Xi ‘an found that the previous direct flights between the two places were basically cancelled. It originally took only one and a half hours, and it took at least six hours after the transfer. Many people in the civil aviation system explained that the Xicheng high-speed railway was opened in October, and the airlines canceled all the direct flights when they made the winter and spring flight plans. Only after the cancellation did they know that the high-speed railway would be delayed.

  Expert comment: In 2010, China Southern Airlines implemented the "Express Line" strategy to compete with the high-speed rail, which ended in failure. In the future, civil aviation and high-speed rail should compete in a wrong position and win-win cooperation. High-speed rail focuses on the short-and medium-distance passenger transport market, while civil aviation mainly invests in the operation of medium-and long-distance international cross-sea routes. The two sides can also carry out in-depth intermodal cooperation to jointly provide passengers with comfortable and fast travel services.

  (Comment expert: Lin Zhijie, strategic planning manager of Xiamen Aviation Planning and Finance Department, responsible for civil aviation industry research, company strategic planning and business analysis. Columnist of Civil Aviation Resource Network. )

通过admin

The split listing of krypton: the challenge still exists, and the dawn is dawning

Text | Financial Street Lao Li

Geely Holding is a hot spot in the global capital market, and Krypton will be its most imaginative sector.

Yesterday, Krypton announced that the ZEEKR M-Vision concept car will have mass production conditions in 2024. This car is an exclusive vehicle customized and developed for the Waymone driverless team based on the ZEEKR M-Vision concept car, which means that Krypton has taken an important step in the field of autonomous driving.

At the end of last month, Geely Automobile announced that it had submitted a proposal to the Hong Kong Stock Exchange to spin off Krypton and list it independently. The Stock Exchange has confirmed that listed companies can spin off. Although there is still a long way to go before Krypton goes public independently, it has at least taken the first step.

There are a lot of news disclosed by the industry these days. Today, Lao Li will talk with you. Why did the extremely split layout start long ago? What are the strategic considerations for spin-off listing? What are the challenges of the split listing of Krypton?

Krypton split, early signal?

The capital market has always had high expectations for Geely Holding, but frankly speaking, most funds are looking forward to "Geely": in the secondary market, although Geely Automobile’s Hong Kong stocks once made many investors earn the first pot of gold, the whole Hong Kong market is not so good; In the primary market, Geely Holding’s various sectors are booming, but there are not many external financial funds that can be invested.

Listed companies under Geely Holding include Geely Automobile, Volvo Automobile, Polar Star Automobile, Yikatong, etc., and the proposed listing sector includes Cao Cao’s trip, etc., and the listing locations include Hong Kong, the United States and Europe. As the most important intelligent electric vehicle sector under Geely Holding, it is reasonable to go public.

According to the capital market research, Geely has been preparing for the independent listing of Krypton since its establishment. Geely has two main actions: one is to open financing for Krypton, and the other is to load high-quality assets.

Let’s talk about the first action-open financing.

As we all know, Geely always wanted to go public in science and technology innovation board, but in June, 2021, Geely withdrew its listing application because of the tightening IPO policy in science and technology innovation board. At the same time, Geely Automobile announced that it would seek different financing schemes for the extremely krypton brand, that is, from this time on, the extremely krypton independent listing plan was officially launched. At the same time, Geely Holding Group and Beilun District of Ningbo signed an investment cooperation agreement for the extremely smart electric vehicle project, and the global headquarters of extremely smart technology company settled in Ningbo.

Later, everyone became more clear. In August last year, Krypton launched the Pre-A round of financing. The financing targets included ecological partners such as Contemporary Amperex Technology Co., Limited, Billie Billie and Intel Capital. The publicly disclosed financing amount was 500 million US dollars, corresponding to 5.6% of the shares. According to this figure, the post-investment valuation of Krypton in August 2021 was close to 60 billion yuan.

Two months later, Geely Automobile announced that it would buy back part of its equity. By the end of Geely Automobile’s 2021 annual report, Geely Automobile held 59.71% of its equity. As for the specific shareholding structure behind it, there is no public disclosure at present.

Not surprisingly, in the next year or two, Krypton will further carry out external financing, but not too many shares will be sold, and Geely will have absolute control over the enterprise.

The second action of the split listing of Krypton is the merger of high-quality assets. Merging high-quality assets is a common practice in the capital market, with two main purposes: First, after merging high-quality assets into Krypton, it can support the listing of Krypton and obtain a good premium; conversely, Krypton will also drive the original assets to increase the premium and achieve the effect of killing two birds with one stone.

In July last year, Krypton Group (Krypton Holdings and its subsidiaries) entered into a CEVT acquisition agreement, a vast energy acquisition agreement and a Ningbo Weirui subscription agreement to acquire assets and technologies needed for R&D, production and sales of electric vehicles.

So far, Krypton holds 51% equity of Ningbo Weirui, 49% equity of Times Geely and 30% equity of Vast Energy. It can be seen that all the best assets of Geely Holding on power batteries and charging services have been loaded to Krypton.

Split and go public, kill two birds with one stone?

Seeing this, many friends will ask why Krypton will be split and listed, or what will Krypton bring to Geely Holding after the split and listing? In Lao Li’s view, apart from obtaining high premium in the primary and secondary markets, it is more important to serve Geely Holding Group.

In the past few years, although Geely’s industries have spread all over China, Geely’s capital has been globalized. For more than a decade, capital globalization has also driven industrial globalization. In the new stage of development, it will be the general trend for industry and capital to return to China. On the new energy vehicle track, neither the American market nor the Hong Kong market can get the same treatment as the domestic market. Most importantly, the market, industrial chain and capital of new energy vehicles are all in China.

Geely Automobile has been conceiving the A+H capital layout, looking at the performance of BYD, Contemporary Amperex Technology Co., Limited and Great Wall Motor in A-shares, and then looking at the performance of Geely Automobile in Hong Kong stocks, we can see from a glimpse that Geely Automobile will get a new financing path after the listing of A-shares, but for various reasons it backfired.

In the announcement, the spin-off terms of Krypton, such as listing place, listing time and sale scale, have not yet been determined. In fact, it is in the early stage of listing, and Krypton itself cannot be determined. Lao Li believes that according to Geely Holding’s strategy and external market environment, Krypton is likely to give priority to listing in science and technology innovation board, and of course, Hong Kong market and American market are not excluded.

Some friends of Lao Li said that the probability of listing Krypton in science and technology innovation board should be above 70%, on the one hand, because it serves the overall strategic layout of Geely Holding, and on the other hand, because the overall valuation of A shares is higher than that of Hong Kong, especially the new energy sector, which will be far ahead of the Hong Kong market in the next decade or even longer, and Krypton will get a better valuation premium than Hong Kong for its spin-off listing in science and technology innovation board and its spin-off listing on Growth Enterprise Market in the future.

The strategic layout of Geely Holding is very important, and it is also important to maximize the "assets". There is a saying in the secondary market.

At present, most new energy automobile companies don’t make money, and so does Krypton. According to Geely Automobile’s financial report, Krypton’s revenue in 2021 was 2.868 billion yuan, and its net loss was 1.010 billion yuan. The loss in the first half of this year reached 759 million yuan, with an average monthly loss of 126 million yuan. In the final analysis, these inputs and losses were borne by Geely Holding, or Li Shufu personally.

In the process of spin-off, Krypton can raise funds in the primary market, or refinance after listing, so as to obtain greater funding channels. At the same time, after the split-up of Krypton, it can also greatly alleviate the financial burden of the listed company Geely Automobile, optimize the financial statements, obtain a higher return on investment than before, and boost the valuation of the secondary market.

In addition, for Krypton itself, the spin-off will also promote the company’s main business to be more focused and more transparent, which will also help to convey a clear corporate image to the capital market and gain the recognition and support of investors.

Where are the challenges and dawns?

From the general direction, the split listing of Krypton is a perfect path, but it is not easy to walk. Lao Li believes that the biggest challenge at present is not internal, but external, which is not only a problem that extremely krypton will encounter, but also a problem encountered by other new energy vehicle companies.

Lao Li has mentioned many external problems before, but each family also has difficulties. For example, Zhongchuang Singapore Airlines and Zero Run Auto are listed in Hong Kong, and the pressure from shareholders has forced everyone to go. Weimar has also slowed down the pace of listing in Hong Kong, not because it doesn’t want to go to Hong Kong, but because its valuation is too low.

In the past two years, a number of new energy vehicle enterprises hatched by traditional giants have been added to the market, such as GAC Ai ‘an, SAIC Zhiji, Dongfeng Lantiu, Great Wall Salon, Chang ‘an Aouita, etc. After the capital market targets increase, the market will naturally kill the valuation, and the number of people sharing the cake will increase, and the value of each cake will naturally decrease.

So waiting is the best way for companies that are not short of money. The idea of extreme krypton may be to choose to promote the listing process first and then start the listing according to the appropriate time and price. A brokerage analyst also put forward the possibility that the news of the spin-off listing will pave the way for the A round of financing in the next 1-2 years. After all, some industrial funds have already made contact with Krypton.

For Krypton itself, at present, both science and technology innovation board and HKEx have put forward new auditing requirements for R&D capabilities of new energy vehicle companies. From 2020 to this year, many vehicle companies and Internet companies have stopped IPO due to "insufficient R&D level". We will wait and see how Krypton can play this card.

Despite the poor external environment, the sales volume of krypton has been exceeding expectations. In the first three quarters of 2022, the cumulative sales volume of krypton was 39,500 vehicles. After entering October, the delivery of krypton entered the fast lane, and the monthly delivery volume exceeded 10,000 vehicles, reaching 10,119 vehicles, an increase of 22.3% from the previous month. But the delivery pressure of krypton is not small.

Despite this, Geely is still at the forefront of domestic car companies, and its layout in the capital market is mainly around mergers and acquisitions and spin-offs. In the past ten years, Geely has been carrying out mergers and acquisitions, from traditional cars to new energy, from intelligent networking to ecology, achieving good synergy, while spin-off listing is a means of asset divestiture, which broadens the company’s financing channels through high-quality asset spin-off.

Generally speaking, there are two types of companies listed in the capital market: one is a growing subsidiary with strong profitability, such as BYD’s Foday Battery, and the other is an incubation platform company, such as Sina Weibo, which is incubated by Sina. From this point of view, krypton belongs to both at present, and will get a higher valuation in the capital market.

The listing of krypton will open up new ideas for Geely Holding, and will also open up new ideas for the industry.

通过admin

Linyi Xingyue L is on sale, the latest offer is 122,200! Preferential treatment waits for no man.

[car home Linyi Preferential Promotion Channel] I am very pleased to introduce our preferential car series-in progress! This offer covers Linyi City, with a maximum discount of 15,000 yuan! The minimum starting price is 122,200 yuan. If you are interested in this model, now is a good time to start. Please click "Check the car price" in the quotation form, and strive for a higher discount. Let’s enjoy buying a car together!

https://car2.autoimg.cn/cardfs/product/g31/M09/21/32/autohomecar__ChtlyGXpBg-AZWuyAGjFrvbp-xA051.jpg

Xingyue L car series adopts a fashionable and dynamic design, the front face design is very exquisite, and the air intake grille is decorated with a large area of chrome, showing noble temperament. The body lines are smooth, and the overall style is very atmospheric, showing a strong sporty atmosphere. The front of the car is designed with split headlights, and the lighting effect is excellent, making the whole car look sharper. The side lines of the car body are smooth, the window lines are simple, the rear design is simple and generous, and the overall style is fashionable and impressive. The body size is large, the interior space is spacious and comfortable, and it is equipped with advanced driver assistance system and comfortable seats to provide more comfortable driving experience for drivers and passengers. In a word, the appearance design of Xingyue L car series is fashionable and atmospheric, which has left a deep impression on people.

https://car3.autoimg.cn/cardfs/product/g31/M04/21/32/autohomecar__ChtlyGXpBguAG0rvAF_gtNdozbI880.jpg

As a medium-sized SUV, Xingyue L has an impressive design. The length * width * height (mm) of the car body is 4770*1895*1689, the wheelbase (mm) is 2845, the front and rear wheel tracks (mm) are 1610, the front tyre size is 235/50 R19, and the rear tyre size is also 235/50 R19. The lines on the side of the car are smooth and dynamic, which highlights its fashionable sports style. At the same time, the rim shape of Xingyue L is also very eye-catching, adding a domineering attitude to the vehicle. Whether it’s city driving or long-distance travel, Xingyue L can bring a pleasant driving experience to drivers.

https://car2.autoimg.cn/cardfs/product/g31/M04/20/DB/autohomecar__ChxoHmXpBPKAOUaLACqbhteD_Qw203.jpg

Xingyue L’s interior is exquisitely designed and made of luxurious leather materials, which makes it feel comfortable. The steering wheel is manually adjusted up and down and back and forth, which is convenient for the driver to adjust the driving posture. The central control screen has a size of 12.3 inches and supports voice recognition control system, including multimedia, navigation, telephone, air conditioning and skylight, which makes driving more convenient. The seat is made of imitation leather. The main driver’s seat supports front and rear adjustment, backrest adjustment, height adjustment and lumbar support, and the co-pilot’s seat also supports front and rear adjustment and backrest adjustment. The front seats are also equipped with heating and ventilation functions to provide a more comfortable driving experience. The rear seats can be tilted in proportion, which increases the flexibility of space. In addition, the front and rear rows are equipped with USB and Type-C interfaces, which is convenient for passengers to charge.

https://car2.autoimg.cn/cardfs/product/g31/M09/21/08/autohomecar__ChxoHmXpBgWAIHgoAB7MnsSJbe0449.jpg

Xingyue L is equipped with a 2.0T 218 horsepower L4 engine with a maximum power of 160 kW and a maximum torque of 325 N m.. The car is equipped with a 7-speed wet dual-clutch gearbox, which can provide a smooth shifting experience. The engine adopts advanced technology, which can provide abundant power for the vehicle and let the driver enjoy a more passionate driving experience. In addition, the engine also has high fuel economy, which can save fuel expenses for car owners. Whether driving daily or traveling long distances, Xingyue L can provide excellent power performance and make drivers full of confidence.

In our car home car owners’ reputation, there is a car owner named "Xing Yue L", who shared his love for Xing Yue L. He said that he has always wanted to buy a car for a long time, and his brother drives Geely, so he is more concerned about this brand. What he likes most about this car is its appearance, which makes him very satisfied.

As Suzhou Cheyou 7814793 said, the design of Xingyue L is really excellent, both the large mouth grille on the front face and the lines of the car body show a strong sense of domineering. In addition, the interior design of Xingyue L is also very exquisite, using luxurious leather materials and high-end technology configuration, which brings a very comfortable driving experience to drivers and passengers. At the same time, it is also equipped with a powerful power system and advanced intelligent driving assistance system, providing drivers with a safer and more convenient driving experience. Therefore, we believe that Xingyue L will definitely become the best choice for you to buy a car.

通过admin

Xiaomi officially announced to build a car: Lei Jun is in command, with an initial investment of 10 billion yuan.

In the past three months, Xiaomi, who was rumored to "deny the three companies", finally came to the end.

On March 30th, Xiaomi Group announced on the Hong Kong Stock Exchange that it plans to set up a wholly-owned subsidiary to be responsible for the smart electric vehicle business. The initial investment is 10 billion yuan, and it is estimated that the investment will be 10 billion dollars in the next 10 years.

This also means that Xiaomi officially announced "building a car."

Xiaomi also said that Xiaomi CEO Lei Jun will also be the CEO of smart electric vehicle business.

That night, Lei Jun, chairman of Xiaomi Group, issued a Weibo saying: Xiaomi’s board of directors officially approved this resolution today, and Xiaomi’s smart electric vehicle project was officially established. I will tell you in detail about building a car at the press conference tonight.

As soon as the news came out, as of the close of Hong Kong stocks on March 30, Xiaomi Group closed up 2.2% and its share price was HK$ 25.6.

It is worth mentioning that three days ago, Reuters broke the news that Xiaomi and Great Wall are planning to cooperate to produce electric vehicles aimed at the mass market. But soon, Xu Jieyun, deputy director of the General Office of Xiaomi Group and general manager of the former group’s public relations department, personally denied it at the Weibo, saying: "It’s completely nonsense fake news." Great Wall Motor declined to comment.

Not only that, at the beginning of this year, there was a rumor in the media that "Lei Jun is personally in command and Xiaomi is about to build a car", but Xiaomi has denied it on the official platform.

In fact, as early as 2013, Lei Jun once revealed the idea of building a car, but it was once stranded due to poor market feedback.

Among them, the most rudimentary news from "Xiaomi making cars" belongs to 2018, when it was reported that Xiaomi had launched a car-making research called "micar", led by Wang Chuan, co-founder of Xiaomi Group.

But even so, Xiaomi official has never "let go" and will officially enter the field of vehicle manufacturing.

Subsequently, Xiaomi’s more "relationship" with the automobile industry lies in large-scale investment.

In 2015, Shunwei Capital, a subsidiary of Lei Jun, invested in Weilai Automobile, a new force in car manufacturing. After the successful listing of Weilai Automobile, Shunwei Capital reinvested in Xpeng Motors. In April 2020, Xiaomi invested in Botai, a car service system manufacturer.

At the same time, Xiaomi is also actively deploying the field of car networking. In June 2019, Xiaomi announced a cooperation with Mercedes-Benz to promote Xiao Ai, a virtual voice assistant under Xiaomi, to enter the car interaction system of Mercedes-Benz. The person in charge of Xiaomi MIUI said that Xiaomi is considering developing an in-vehicle service system based on MIUI to counter the BlackBerry QNX operating system, which can also ensure the security of China’s in-vehicle operating system and realize the localization of the automotive software ecology.

The data shows that at present, more than 96% of Xiaomi’s automobile-related patents are invention patents, and the fields are concentrated in wireless communication network, digital data processing, digital information transmission, image communication, traffic control system, distance measurement, navigation and other fields, while automobile spare parts patents account for a relatively low proportion. As far as patent value analysis is concerned, the value of patents related to Xiaomi Automobile exceeds 100 million US dollars.

On March 24th, Xiaomi’s 2020 financial report showed that its total annual revenue was 245.9 billion yuan, up 19.4% year-on-year, of which the adjusted net profit was 13 billion yuan, up 12.8% year-on-year, and the total cash reserve exceeded 100 billion yuan. According to analysis, Xiaomi’s total revenue, smartphone revenue and Internet revenue in the fourth quarter of last year and the whole year were less than expected.

To this end, in the eyes of many people in the industry, for today’s Xiaomi, there may be an urgent need for a new story about "building a car" to continue to interpret the legend.

(This article is from The Paper, please download the "The Paper" APP for more original information)

通过admin

Chongqing spy war: the popularity of spy war dramas is increasing instead of decreasing.

  After more than four months of filming, the 30-episode spy drama "Chongqing spy war" will land on Zhejiang Satellite TV on the 26th.

  While maintaining the unique style of the spy drama, the biggest highlight of Chongqing Spy War is the revolutionary love among the characters. Although Wang Yuan, a female No.1 who is known as the "Gege professional household", won the unforgettable love of the two leading men in the drama, their positions and identities were complicated, and they fought with each other in their communication, undercover investigation, full of "infernal affairs" atmosphere.

  Since the drama was previously broadcast on some local TV stations, the ratings have gone red, and the performances of Liu Xiaofeng, Wang Yuan and Dong Yong are more pleasing to the audience. It can be seen that the popularity of spy war dramas flooded the screen has increased instead of decreasing.

通过admin

Opening today! 2023 Shanghai International Auto Show provides a platform for new products and technologies.

  The 2023 Shanghai International Auto Show was held today (18th) to April 27th, which is the first A-class auto show in the world this year.

  This year’s auto show has built a platform for vehicle and industrial chain enterprises to display new products and technologies, which will further boost market confidence and promote automobile consumption.

Opening today! 2023 Shanghai International Auto Show provides a platform for new products and technologies.

  Cctv reporter at reception desk
Wang Shiyu: This year’s auto show opened 13 indoor exhibition halls in the four-leaf clover. Not only will nine venues be used to showcase the latest passenger cars from around the world, but three venues will focus on the most advanced automotive technology and supply chain products. In addition, there is an exhibition hall as a media area to provide related service guarantee.

  The theme of this year’s auto show is "Embracing the new era of the automobile industry", and it will focus on the transformation trend of new energy. Industry leaders such as BMW and BYD choose to participate in the all-electric lineup.

Opening today! 2023 Shanghai International Auto Show provides a platform for new products and technologies.

  President of Shanghai Council for the Promotion of International Trade
Zhou Minhao: Not only have we filled all the 360,000 square meters exhibition halls of the National Convention and Exhibition Center, but there are probably more than 1,000 automobile manufacturers coming. There are more than 1,500 vehicles to be exhibited, and new energy vehicles account for about two-thirds. There are more than 150 new cars, so this effort is unprecedented.

Opening today! 2023 Shanghai International Auto Show provides a platform for new products and technologies.

  CEO of audi ag Passenger Car Brand
Shi Wentao: We very much hope to participate and bring our latest technology and products to the China market. We will further tailor our services and products for China to meet the needs of as many consumers and markets as possible.

  At the same time, about 150 press conferences are planned to be held during this auto show, and CEOs from global head enterprises will concentrate on attending the conference to exchange the latest ideas on the future development of the automobile industry, such as green, low carbon and smart travel.

Opening today! 2023 Shanghai International Auto Show provides a platform for new products and technologies.

  Chairman of German Automobile Industry Association
Hildegarde Mueller: This is a large-scale auto show. We can see the rapid development of China’s auto industry in the past few years, from research and development to electric vehicles, digitalization and so on. I think the China market is one of the most important markets in the world at present, and it is also more open now. One third of our German cars are sold in China. Therefore, we hope to establish a better cooperative relationship between the two countries, so as to increase investment for China companies in Germany and German companies in China.

  The reporter learned from Shanghai Customs that a total of 123 batches of imported exhibits were declared at this auto show, amounting to 25 million US dollars, an increase of 34% and 19% respectively compared with the 19th Shanghai Auto Show in 2021.

[Editor in charge:

]

通过admin

"Ziguangge waste oil" has become a hot spot. 100,000 yuan is the top 3 in hot search.

  On the evening of the 7th, some netizens found that the word "Ziguangge gutter oil" appeared on the hot search list of Weibo. In this regard, Ziguangge Guanwei publicly responded in a humorous tone, "# Ziguangge Ditch Oil # was hot searched? How to deal with this negative public opinion? The purple baby can only hide in the Ziguangge Hotel in the downstairs canteen and tremble. " Yesterday, Weibo responded that the hot search list did have promotion and advertisements, but it had to be reviewed and there would be the word "recommendation". Screenshots of fans show that the hot search on "Ziguangge Waste Oil" is a "hot spot" event planned by fans.

  Yesterday, some netizens found the word "Ziguangge gutter oil" in the hot search list of Weibo. It turned out that it was bought by fans of a star in retaliation for his comments on the star, but Ziguangge was not a restaurant but an authoritative magazine, which made a big joke. In this incident, Weibo’s marketing system and unnatural hot search words were listed. In this regard, Weibo responded that "Ziguangge Waste Oil" was not on the hot search list, but on the "real-time rising hot spot"; Hot search lists do have promotions and advertisements, but they have to be reviewed and there will be words of "recommendation", such as "Ziguangge gutter oil", which cannot be bought as a hot word.

  event

  "Ziguangge Waste Oil" was listed on the Weibo Hot Search List.

  On the evening of the 7th, some netizens found that the word "Ziguangge gutter oil" appeared on the hot search list in Weibo, and searched for "Ziguangge" in Weibo. Besides the gutter oil ranked first, other topics included "selling incense burners", "marketing number" and "restaurant". What exactly is Ziguangge, and why did it get on the hot search? According to the official Weibo of Ziguangge, Ziguangge is a Weibo opened by Ziguangge magazine of the Central Committee of the Communist Party of China State Organs Working Committee, which is an important party magazine of the State Council system. As an authoritative media, Ziguangge has nothing to do with hotels.

  Ziguangge boarded the hot search, which originated from a Weibo published on the 4th: "Instigating teenagers to take drugs and publicly insulting women! You may have a big event this time! " Weibo commented on the singer PG ONE’s song "Christmas Eve", saying that "as a public figure, we should guide young people with correct values and spread positive social energy in the online public opinion field, not the other way around! If it’s true ‘ Pure white powder walks on the board ’ Then it has been suspected of violating relevant national laws! " Since then, the Weibo has aroused dissatisfaction among its fans, and some people think that "Ziguangge" is a restaurant. A screenshot of the singer’s fan base shows that his fans planned a "hot spot" event after seeing Weibo, and someone in the group mentioned that "I contacted the hot search seller, and I will do a hot search tomorrow, so everyone can brush comments then".

  On the 7th, "Ziguangge Waste Oil" appeared in the "Real-time List" of "Weibo Hot Search List".

  respond

  Weibo called it just a "real-time rising hot spot"

  After the "Ziguangge Waste Oil" was listed, this ridiculous incident attracted the attention of more netizens. Ziguangge Guanwei publicly responded in a humorous tone, "Did you search for # Ziguangge Waste Oil #? How to deal with this negative public opinion? The purple baby can only hide in the Ziguangge Hotel in the downstairs canteen and tremble. "

  Weibo also publicly responded yesterday, saying, "‘ Ziguangge waste oil ’ I didn’t go to the hot search list yesterday! " Weibo said that the word began to be searched by users at 19:30 on the 7th. In the normal search volume, only 3.26% of users paid attention to "Honghuahui PG_ONE", and the rest were enthusiastic participants of a large number of (onlookers) users, which led to the continuous rise of the popularity. It was displayed in the "real-time rising hotspot" at 20:42 and lasted for more than ten minutes. However, due to the lack of search volume, it failed to board the website. In other words, the "hot search list" of netizens’ screenshots is not the top "hot search list", but a "real-time rising hot spot", because the participation of onlookers led to an increase in heat, and later it did not go to the real hot search list.

  "Hot search list" and "real-time rising hot spots" can be distinguished by whether there are numbers or arrows on the left. The numbers are the ranking of hot search list, and the yellow arrows are the hot words that have risen in popularity in a short time but are not on the list.

  Weibo also said that there are indeed promotions and advertisements on the hot search list, and those with the word "recommendation" on the right side of the list are advertisements. However, "Ziguangge gutter oil" cannot be purchased as a hot word. "Advertising also has a review mechanism, and it can only be used if it is legal and compliant."

  So how is the natural hot search generated? Weibo said, "The real-time hot search list of Weibo is updated every 10 minutes, and sorted according to the search volume in a short time. Words with a very high search volume and a very fast upward trend in a short period of time are likely to enter the list. There will be multiple dimensions of comprehensive judgment on the quality of users participating in the search. In addition, in order to prevent malicious list brushing, there is also a corresponding monitoring mechanism. " In addition, according to Weibo’s explanation, "the rules of hot search list are sorted according to the 24-hour search volume, and the gray number represents the search volume". Then, the gray number next to "Ziguangge gutter oil" in the screenshot of netizens is "5463", which is not in an order of magnitude with the "1.06 million" in the top ranking of hot search at present.

  survey

  The top three hot searches in Weibo cost 100,000 yuan per hour.

  Weibo search has become a common means of marketing. At present, there are more than 300 million monthly users in Weibo. According to the product report of Weibo Hot Search List, in 2016, daily users actively searched 250 million times, guiding 135 million search popularity and creating 3.3 billion Weibo exposure opportunities on the search results page; 80% of users use search for information for more than 15 days every month, and each person searches for more than 12 times a day. Therefore, the location of "popular search" is particularly important.

  The previous service quotation of an advertising culture media website was "hot search list: about 500,000 yuan a week (the top three are fixed), and you need to make an appointment one month in advance". Another marketing company’s previous quotation was based on hours, which was much more expensive: "Weibo Hot Search List (real-time list): Top 10 = 60,000 yuan, Top 20 = 50,000 yuan, and Top 50 = 40,000 yuan. If you can’t get on, you won’t be charged. If you survive for about an hour, you will be charged according to the ranking on the list, and you will be charged according to which ranking you go to. If you want to rank, the price is twice as high as the above. "

  Another promotion company’s previous quotation was real-time hot search: top three 100 thousand, top five hundred and eighty thousand, top one hundred and forty thousand, home page 20 thousand. The quotation is also an hour’s price, which is calculated according to the price of 100,000 yuan per hour. It is several million to stay on the hot search list 24 hours a day. However, after the real promotion, it will not be calculated according to this method. After one hour on the list, if there are no other hot search words, it will always be on the list. The website writes: "It will be on the list for an hour, but it will usually be on the list for a long time after being on the list. If you are lucky, it will be available for a few days or more." At the same time, you can also choose the time on the list. "Customers can choose the time period, and the effect is generally better in the morning."

  In addition, according to industry sources, spending money can not only get on the hot search list of Weibo, but also "remove" the hot search that has been listed.

  press sb for an interview

  Most agents no longer do hot search business.

  However, the Beijing Youth Daily reporter consulted several microblog promotion agents, and all of them said that they would not do the hot search service in Weibo at present, for the reasons of "resources are being maintained at present" and "not doing this service for the time being". An agent said that there had been a hot search business in Weibo before, and the company removed the business last year. However, some agents still introduce this business on the website page, from which we can see the business experience of Weibo Hot Search.

  Besides hot search, other popular recommendations from Weibo can also be purchased. Including hot topic list, hot Weibo, celebrity hot search list, new search words, buying fans, likes, number of readings, number of discussions and many other businesses can be purchased, and the quotations range from several thousand yuan to tens of thousands of yuan.

  Because Weibo is doing its own promotion and advertising of hot search list, there is a conflict between Weibo and the agent in the promotion of business, which is why Weibo is unwilling to further represent the agent. Weibo is willing to do the promotion business by himself, instead of letting the agents take a slice of it. Weibo can monitor the hot search words that artificially brush the list and respond. Some agents bluntly said, "Weibo is too strict now, so it is not easy to do it."

  It is understood that the commercialization of Weibo search is one of the sources of Weibo’s revenue, but it accounts for a relatively small proportion.

  In the latest earnings conference call in Weibo, Sina mentioned that Weibo’s advertising system is an open advertising system, aiming at some vertical search and some small and medium-sized customers bidding; At the same time, Weibo began to commercialize its search in the second half of last year. "In fact, its industry model is somewhat similar to Weibo’s homepage news information flow advertising system, and the search based on hot spots is similar to the monetization model of homepage information flow," explained Wang Gaofei, CEO of Weibo. In other words, Weibo will accurately put search advertisements on fans, and pursue the delivery effect, rather than the general exposure.

  Text/reporter Wen Wei