On May 30th, the SASAC News Center officially settled in Tik Tok to open an account named "State-owned Xiaoxin" and released the first video. Mao Yixiang, director of the SASAC News Center, appeared in person as a "serious seller". In less than 12 hours, the video played more than two million times, and received more than 110,000 likes and 150,000 fans’ attention. Netizens were pleasantly surprised: this is a good way for official media to promote themselves.
At the beginning of the video, it was a question written on paper: What gift should I give to children’s day? Then the picture turns, Mao Yixiang, director of the SASAC news center, is thinking, and behind him are the words "the State Council SASAC news center".
Then there was a gorgeous transformation, even using the background music and editing techniques of the transformation of "Beautiful Girl Warrior"! Special effects, filters and mirror tricks are all played in a wave of 666.
Finally, Mao Yixiang, director of the SASAC news center, turned into a little doll in person and got it in the hands of a lovely little girl:
This serious adoration incident has made netizens on Tik Tok pleasantly surprised and praised: "This is a good way for the official media to promote themselves, so please praise them." "This is the correct way to open the official media, so that we can have fun with everyone and say something that ordinary people can understand. Pencil ".
In the comments, I was also screened by various "awesome, my country".
Mao Yixiang, director of the press center of the State-owned Assets Supervision and Administration Commission (SASAC), who played a serious role in selling cute in person, also succeeded in attracting the attention of netizens: "It doesn’t matter what gift, I just want to know who this lovely grandfather is." "Oh, my God, I almost spit it out while eating afternoon tea. What a lovely grandfather!"
In fact, behind this popular creative challenge is a public welfare activity jointly sponsored by State-owned Xiaoxin and Tik Tok officials.
According to the introduction of the first page of the challenge, China Construction Second Bureau will donate 610 materials on Children’s Day, and the top 610 people who participated in the challenge will get the right of authorship of the aid materials. These school supplies with Tik Tok user ID will be distributed to left-behind children in mountainous areas.
In just a few hours, this "biu, back to childhood!" More than 80,000 users have participated in the public welfare challenge, and under the joint call of the State-owned Assets Supervision and Administration Commission (SASAC) and Tik Tok, they have given love to the left-behind children in mountainous areas.
The popularity of SASAC in Tik Tok is not a special case. Previously, seven national first-class museums, including China National Museum, Hunan Provincial Museum, Nanjing Museum, Shaanxi History Museum, Zhejiang Provincial Museum, Shanxi Museum and Guangdong Provincial Museum, collectively settled in Tik Tok, and jointly launched the "Museum Tik Tok Creative Video Competition" with Tik Tok. In a week, the cumulative video broadcast of official videos exceeded 100 million, with 6.5 million likes and more than 170,000 shares.
According to reports, many government agencies have chosen to set up accounts in Tik Tok as an important propaganda position, and Tik Tok has become a new stage for government image communication. According to reports, in less than a month, nearly 200 government agency accounts have settled in Tik Tok. There are still many departments that have not settled in yet, but have begun to investigate and understand Tik Tok.
Among them, the political and legal system, especially the public security department, is the most settled field, accounting for 70%, followed by tourism, publicity and the Youth League Committee. The official news website of the Central Political and Legal Committee, "China Changan Net", is the first official government affairs Tik Tok with real-name authentication. Up to now, each video has an average of more than 330,000 praises, including many explosive videos with more than 2.5 million praises.
(The original title is "SASAC stationed in Tik Tok to seriously sell Meng users like it: this is the correct way to open the official media")
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