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BYD Qin is ugly, but it can pull out a bunch of business secrets.

Most people have seen this car-BYD Qin. It can be said that the appearance is very "personalized", but the sales volume is average all the way, because it needs talents with great personality to control it.

It is said that the model was sprayed by many netizens just after it was released, but they didn’t know the story behind it.

The establishment concept requires China elements (similar to BYD’s Tang and Song Dynasties) and modern flavor, so how to combine these two points?

[Incorporating the elements of "Qin" and combining the sense of modern science and technology]

Designers also took pains, Qin integrated the "Qin" element, and the taillight design originated from the bow and arrow modeling of the Qin Dynasty. I have to say, it looks like a bow and arrow. The shape of the headlights is "halberd", perhaps our appreciation is not enough.

From the marketing point of view, it is really successful, and consumers can recognize BYD Qin from dozens of meters away.

Don’t tell me, it smells like transformers when the light is turned on.

The interior design is also full of technology, huge LCD screen and exquisite center console.

It is understood that several styles of BYD Qin were abandoned in the early stage of design, because they were not unique enough and the visual impact was not strong enough, and the manager of the design department said that the BYD Qin series launched later would continue to show new highlights, and would never stick to the existing design elements and continue to bring "impressions" to consumers.

[Reduce costs and seize the market with prices]

BYD’s engineers are not stupid, so this consideration is in cost control. Low-end car mainly depends on the cost performance of the car, which not only meets the demand for cars, but also caters to consumers’ price sensitivity, so it is necessary to seize the market with preferential prices.

One way to reduce the cost is to reduce the process, and the model can be punched once, never twice. Therefore, the design can only be "concise".

BYD Qin’s "embarrassing the rear of the car" is a helpless and wise move.

Although Qin has a good performance in sales volume, positioning and market recognition, more energy should be spent on upgrading and changing models in the future.

[ugly ass, but quite hard]

Be rational about things that are not beautiful.

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Test drive of BYD Qin PLUS DM-i: the battery life is over 1000km, and the measured fuel consumption per 100 km is 4.6L

Lead: For a long time in the past, domestic independent brands equipped with plug-in hybrid power systems can achieve an ideal low fuel consumption only when the power is sufficient, and in the feed state, the fuel consumption of some plug-in hybrid vehicles is even higher than that of pure fuel vehicles of the same car series. The author has had personal experience about this. A certain brand of plug-in hybrid vehicle, under the condition of full power supply, was run to 16-17 oil by me. At that time, I thought that for some users who could not meet the charging conditions, the energy-saving and emission-reduction characteristics of plug-in hybrid vehicles could not be displayed at all. This kind of "high fuel consumption" situation is basically applicable to domestic plug-in hybrid vehicles. After BYD’s DM-i comes out, this situation may be greatly improved.

I have heard that the fuel consumption performance of BYD models equipped with dm-i is excellent before. The official fuel consumption reference data is 3.8L/100km, which sounds much more real than some previous plug-in hybrid 1-2L/100km fuel consumption. But it’s not true. What’s the actual fuel consumption? Let’s take a look at BYD’s activity of "A Box of Oil Crossing Southeast Chongqing".

The activity starts from downtown Chongqing. The first thing to do is to find a gas station, fill it up, then put a seal on the tank cover, and tear it off until the last refueling. At the same time, in order to be more intuitive and convenient to calculate, the subtotal mileage has also been cleared. Finally, the final average fuel consumption per 100 kilometers is obtained by calculating the final fuel replenishment amount and the mileage of this journey.

When we set out, we heard another car in the walkie-talkie say that their car’s power was only about 10%. This sentence was recognized by other cars, and we later saw that our car’s power was also about 10%. According to the pure battery life of Qin PLUS (parameter picture) DM-i 120km model, the pure battery life of the remaining power in everyone’s car was basically around 15km-20km. In this state of full oil supply, we started a 700km round trip to southeast Chongqing.

As we all know, it’s too hot in summer in Chongqing. I wish everywhere I go, it’s all air conditioning. Therefore, although there is a "fuel-saving task", air conditioning is indispensable. Moreover, when I was driving, I didn’t deliberately follow the extreme fuel-saving driving method, which was more casual, and I accelerated when it was time to accelerate. The road situation is 70%-80% high speed, and 20%-30% national roads and mountain roads.

Finally, at the gas station in the last service area of Chongqing, the seal was torn and refueled. The final fuel consumption of our car is 32.09L, and the mileage is 686.3km Through calculation, our fuel consumption performance is 4.79L/100km, ranking first from the bottom among several cars. Although it ranks high, I am personally satisfied. The fuel consumption of the car with the best performance is 4.36L/100km. As for why the "propaganda" fuel consumption of 3.8L/100km has not been reached, as far as I can guess, this fuel consumption can be achieved under the condition of reducing the utilization rate of air conditioners and opening more gently. In fact, even if the fuel consumption is 4.8L/100km, Qin PLUS DM-i still lives up to expectations.

In addition to the theme of fuel saving, I also want to talk about two other dynamic points of Qin Plus DM-I.

One is motivation. Although there was no special experience and test of rapid acceleration in this test drive, I simply tried a few feet during the test drive. But with these simple feet, you can feel a 1.5L naturally aspirated engine with a maximum power of 110 horsepower. With the help of the motor, it can provide a good feeling of pushing back. For fuel lovers, we have to admit that this is the advantage that electricity is easier to do. It is reported that the official acceleration score of this car Qin PLUS DM-i is 7.3s, while the measured result by the media is 6.75s s. It seems that BYD officially reported it according to conservative results. For fuel vehicles, this can basically belong to the level that 2.0T still needs hard work.

The second is the chassis. Although the configuration of Qin PLUS DM-i is the front McPherson rear multi-link in suspension, it can be seen that BYD has made a lot of efforts in adjustment. On the whole, it is very comfortable. Qin PLUS DM-i can handle both large potholes and some small gravel in a balanced way. By balance, I mean not too soft or too hard, but rather moderate. Therefore, I think that the chassis strength of Qin PLUS DM-i is quite satisfactory for the model with positioning and pricing. However, it should be pointed out that the steering system of Qin PLUS DM-i still needs to be improved.

Achuan pingche

As a leader in the new energy field of domestic brands, BYD continues to innovate in this field, and the launch of DM-i has also subverted people’s understanding and cognition of the fuel consumption of domestic plug-in hybrid vehicles. At the same time, its lower fuel consumption performance has not lost the hybrid strength of "two fields" at all. Therefore, I think that with the gradual offline and delivery of DM-i model orders, the strength of DM-i will be more widely spread, and it is also worthy of better word-of-mouth performance.

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Q: Does M9 communicate with pedestrians through light language interaction? Smart car lights benefit listed companies.

  Some netizens recently uploaded a video that is said to be asking about M9. In this video, when pedestrians pass by at night, the vehicle will stop andProjection of graphic symbols for polite pedestrians, still canCommunicate with pedestrians through the interaction of lightsMake travel safer.

  At the new product launch conference of Huawei’s autumn scene at the end of September, Yu Chengdong announcedHUAWEIxPixel intelligent car light solution, provideDual-lamp 2.6 million pixel projection, haveThe only dual-lamp precise fusion algorithm capability in the industry., night vision ability increased by 185%. DongguanHuang Xiuyu on February 27 thSaid in,The lamp system is becoming the executive end in the field of intelligent driving.Automobile lights have changed from traditional safety parts to intelligent interactive parts. With the increase of added value of products,Market space is expected to expand., superpositionThe rapid development of automobiles,Smart car lights have broad prospects.. According to QYResearch data, the global automotive smart headlights market scale in 2027.It is expected to reach $11.3 billion.The CAGR of 2020-2027 is 5.4%.

  Said, among the types of lights.The most obvious intelligent upgrade is headlamp.As a product with the biggest difference in key and technology affecting safety, it is alsoLight source technology, intelligent technology and modeling structureThere are upgrade paths in three aspects. In terms of light source technology, the headlight light source has experienced fromAcetylene lamp-halogen lamp-xenon lamp- Lamp-laser lampThe continuous upgrading of, among themLamp has obvious advantages.Compared with halogen lamps and xenon lamps, it has smaller volume, faster start-up and longer service life, and its cost is lower than that of laser lamps.Headlights have basically occupied the main domestic market..

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  In terms of intelligent technology, the field of intelligent headlights has formed.AFS—ADB—DLP Product iteration route based on. AFS adaptive headlamp system consists of, electronic control unit, lamp control system and headlight.It consists of four parts. Passenger cars equipped with AFS can realize seven lighting modes:Country road mode, expressway mode, urban road mode, bad weather mode, travel mode, headlight follow-up steering, dashboard fault indication.

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  The full name of ADB(Adaptive Driving Beam) system is adaptive high beam system, also known as.Non-dazzling high beam. ADB can be used according to the vehicle driving state and road state, etc.Automatically turn on or off the high beam.And automatically change the light type of the high beam according to the position of other vehicles in the front view, so as to avoid dazzling other road users by the high beam.Improve the safety of meeting at night and protect pedestrians.. At present, there are two ways to realize ADB: matrix and pixel. Pixel type can be understood as a matrix type with more particles and finer partitions, but because of its high cost, at present,Matrix ADB is more common.. According to the forecast of the car lamp, the global ADB penetration rate will reach 25% in 2025.50% by 2030..

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  DLP(Digital Light Processing) headlights not only have the anti-glare function of ADB system, but also further increase the lighting division, so thatThe resolution of car lights is greatly improved., each headlamp can have more than 1 million addressing pixels.Compared with the matrix LED, the ADB is improved by 10,000 times.. At the same time, DLP headlights combine programmable features,Images and signs can be projected onto the road ahead to realize information interaction., such as zebra crossing projection, pedestrian tracking tips, low-speed steering assistance, lane change warning in blind areas, driving trajectory prediction, vehicle tracking and shielding, etc.

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  With the upgrading of technology,The value of car lamp products is also constantly improving.. The price of traditional halogen headlamps is 200-250 yuan each; The price of xenon headlights is 400-500 yuan each; The price of LED headlights is 800-1000 yuan each; The price of ADB headlights with higher intelligence is 1300-3000 yuan each; The price of the most advanced DLP headlights is as high as 8000-10000 yuan each. traditionOn the track,Only the average value of powertrain, such as engine gearbox, exceeds the current mainstream LED lights., the rest of the seat assembly, car system, tires, glass and other parts are lower than the lights.

  Earlier, Huang Zhiyong, president of Huawei’s optical application field, said that the second half of the intelligent networked car is intelligent, and Huawei will open cooperation with industrial organizations and upstream and downstream partners to enrich the innovative application of intelligent vehicle light.Committed to bringing optical technology into every car..

  In terms of listed companies,Holding subsidiary Nanning LiaowangProvide headlights, taillights, grille lights, etc. for the newly modified M7 model of Wenjie Automobile.Related lamp products;Automotive interior LED, automotive exterior LED, atmosphere LED andIntelligent interactive display LED lineFour categories of product routes, companiesContinue to deepen business cooperation with Huawei in two major areas: signal indication and intelligent terminal.;For the global car、AR HUD、Intelligent car lightCustomers such as laser, meta-chemical components, modules, subsystems and other automotive application solutions;It is our countryLeading manufacturer of automobile lamp assemblyAnd one of the design providers, February 2022.Signed a letter of intent with Huawei for the cooperation of intelligent vehicle optical services.Carry out strategic cooperation in the field of smart car lights.

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[Xiaomi Redmi Pad Pro will be listed globally, and some versions support 5G].

[Xiaomi Redmi Pad Pro will be listed globally, and some versions support 5G]

Last week, Redmi Pad Pro and Redmi Turbo 3 smartphones went on sale together. The answer to the question whether this tablet will be released globally is yes, and some market versions will support 5G functions.

In the Google Play console database, Redmi Pad Pro 5G with model number 24074RPD2I has been found, which indicates that the product will enter the Indian market (suffix "I" stands for India). In addition, the product model 2405CRPFDL has also appeared in Latin America, and the product model 2405crpfdg has also appeared in the global market. However, the versions of these two products do not support the 5G function.

This means that Redmi Pad Pro will be available in almost all regions where products are sold in Redmi, although the international version only provides 8GB RAM (there are 6GB versions available in China).

In terms of configuration, Redmi Pad Pro is equipped with a 12.1-inch IPS LCD touch screen with a refresh rate of 120Hz and a peak brightness of 600 nits. Equipped with Snapdragon 7s Gen 2 SoC processor, it provides the choice of storage capacity of 128GB/256GB, and is equipped with a rear 8MP camera, a front 8MP self-timer lens and a built-in 10000mAh battery. Support 33W wired charging technology. Android 14 and HyperOS 1.0 are pre-installed in the operating system.

In the China market, the tablet computer also comes with a keyboard box and a stylus; It is expected that related accessories will also be provided in the international market for consumers to purchase separately.

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"Love the Big Dipper Boyfriend" creates momentum. Orfila responds to the hot search on acting.

take a group photo

(Written/Ermeng) On March 19th, Orfila, LULU and others attended the release conference of the wonderful sweet comedy "Falling in Love with the Big Dipper Boyfriend" in Beijing. Wu Xin, who premiered as a villain, was praised for her acting skills. She responded on the spot: "This is not acting, so give me 60 points for the performance in my play."

The TV series "Falling in Love with the Big Dipper Boyfriend" tells the story of the star teacher Chiyu from the Big Dipper, who came to the earth to find her former lover, met the "water-rebellious" female producer and got involved in the entertainment circle by mistake.

LULU and Zhang Mingen’s "Chinese CP", Ren Yankai and Orfila’s "maocai CP", as the representatives of CP in the play, kept handing out candy on the spot. In the play, Lin Haoshu, played by Keanu, has a crush on Wen Suxi, played by LULU, but they failed to express their secret love. On the spot, they restored the "secret love hand" in the play, only to be ruthlessly opened by Zhang Mingen, who was standing in the middle. Tang Mao, played by Ming, is an overbearing president with many golden legs. He even measured an amazing leg length of 1.18 meters at the scene. Orfila changed his acting skills every second on the stage and teased Ming that it was difficult to buy pants.

Zhang Mingen, Ming and Keanu used a line to interpret the different types of boys they represented in the play, such as "honest and frank Naigang", "overbearing president" and "loyal dog and warm man". LULU and Orfila also shared the ideal type of love that they would choose in real life. LULU bluntly said that he would choose a warm-hearted tree and confessed to Keanu on the spot: "Cloudy days, rainy days and sunny days are not as good as chatting with me." Wu Xin chose "Tang Mao" Ming and shouted directly: "I just like you."

Orfila premiered the villain in the play, and was well received for his hot search for acting skills. At the press conference, Orfila responded: "This performance was great. I really want to thank you for your tolerance. This is not acting, give me 60 points for the performance in the play. " Cai Shumeng, a hardcore female producer played by Orfila, madly chased Tang Mao in the play. Orfila bluntly said that she would not be "female chasing men" in her life, but she was chased at ordinary times and was passive in her life. It is reported that "Love the Big Dipper Boyfriend" is currently being broadcasted in iQiyi.

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Popular! Chengdu International Auto Show welcomes its first audience day. Did you go shopping?

August 25th

The 26th Chengdu International Automobile Exhibition

(hereinafter referred to as Chengdu International Auto Show)

Grand opening of the International Expo City in western China.

August 26th

Chengdu International Auto Show ushered in the first audience day.

The scene was crowded and popular.

As one of the four A-class auto shows in China,

The central and western regions are the largest.

The highest-profile auto show event

This year’s Chengdu International Auto Show

The theme is "Enjoy Rongcheng with wisdom and see the future with control"

Bringing together the top automotive manufacturers in the world.

Automotive technology and achievements

129 automobile brands

Nearly 1,600 new cars were exhibited.

Present a brand-new car feast for consumers.

▲ Auto show site

The new car has sufficient "combat power"

Chengdu Auto Show Group "Show Muscle"

With the increasing concern of new energy vehicles, brands have made great efforts at the 26th Chengdu International Auto Show, bringing their own heavy new cars, which has made a good start for the upcoming traditional sales season of "Golden September and Silver 10" in the automobile industry.

▲ Auto show site

At the auto show, Xiao Bu learned that BYD Song L, a B-class pioneer hunting SUV, made its debut at Chengdu International Auto Show. With the aesthetic design of pioneer Longyan and the strength of hardcore technology, its appearance was the focus. It is reported that Song L will be officially listed in the fourth quarter of this year. What impact will it bring to the B-class SUV market? It is worth looking forward to.

Million-level high-end new energy automobile brands look forward to bringing their new energy hard-core off-road to U8 and pure electric performance super-running to U9 at Chengdu Auto Show. As the first model that Wangwang strives to build, Wangwang U8 is a cross-era product that combines extreme safety, extreme performance and extreme experience. During the Chengdu Auto Show, the U8 Deluxe Cockpit was opened to the public for the first time, and users could taste its luxurious interior and experience the smart cockpit at zero distance.

Under the general trend of new energy, the new fuel car still maintains sufficient "combat power" from the performance of products, and made a stunning appearance at this Chengdu Auto Show.

As the first SL model independently developed by Mercedes -AMG, the new Mercedes -AMG SL roadster is based on AMG’s new sports car architecture, which harmonizes SL’s dynamic and elegant lifestyle with AMG’s extraordinary performance, and creates a new ICON from aesthetics, performance, luxury, technology and many other aspects.

In addition, the 24-year Land Rover Defender was officially listed at Chengdu Auto Show. Continuing the luxury demeanor and cross-country genes of Guardian brand, the ground clearance of up to 290mm and the electronic air suspension with intelligent height adjustment give vehicles better passing performance and escort for conquering all terrain. The new Jaguar E-PACE was also launched at Chengdu Auto Show. The new car has three new body colors: British racing green, Silicon Valley silver and flame blue, which meet the individual needs of young consumers.

The whole family went to the auto show together.

A "family group building" with laughter.

Although the booths of imported cars such as Mercedes-Benz and BMW are very popular, according to the exhibitors, the first car with a large daily turnover is the ordinary car with a price of around 100,000.

People got into the car with a happy face, stroking the interior, discussing with their families around them and comparing different models back and forth. Seven-seat off-road vehicles attract families with many children. When parents experience in the car, children play games in the mini-car model on the side, or participate in car culture experience activities such as VR driving and virtual racing.

▲ Auto show site

"Unlike watching a car in a 4S shop, there is no pressure to’ buy it’, mainly to bring family experience." A few years ago, after buying a house in Chengdu and gaining a firm foothold, Mr. Chen invited his parents to live with him from Bazhong. However, the old man who has been planting land all his life always talks about going back to his hometown for a while. His parents are nearly 80 years old, but he is not at ease after all, and wants to buy a car to send his parents personally. And, while parents are energetic, take their parents to visit great rivers and mountains by car. The two old people can’t understand the car, and they can’t walk for long. They have to rest against the booth every once in a while. But they still happily accompanied Mr. Chen to choose a car. "Because the family is very happy together."

Mr. Fu and his wife are both "Rong Piao". When they visited Chengdu Auto Show for the first time, they knew each other soon. They had a wedding this spring and their son was born, so they want to buy a car to add more sweetness to the family of three. The budget is not much, but the car can really bring happiness-it can be used as a means of transportation every day and a trip on holidays. The young parents hope to explore the fun of the world with their children.

▲ The citizens are experiencing the driving experience at the auto show.

"The auto show is very special. Because of the dense cluster of brands and huge traffic, the auto show can often bring intuitive visual impact that 4S stores can’t reach. The lively atmosphere will stimulate people’s desire and impulse to buy." According to the staff of BYD booth, the daily traffic of the first audience booth was close to 10,000, the turnover was about 100, and there were group orders for booking more than 40 vehicles.

He said that among the four A-class auto shows in China, Chengdu Auto Show has the highest turnover, which is the industry consensus. "The auto shows in the north, Guangzhou and Guangzhou are more focused on displaying vehicles, but the Chengdu Auto Show is basically based on sales, and the market potential of Chengdu is huge."

▲ Auto show site

A variety of "Made in Chengdu" cars appeared.

High market recognition

Xiao Bu noticed that in this auto show, brand car companies such as FAW-Volkswagen, FAW-Toyota, Volvo, Dongfeng Citroen, Dongfeng Peugeot, Lectra Automobile and Extreme Krypton Automobile brought a variety of "Made in Chengdu" cars to the show, which attracted the attention of many exhibitors. Xiao Bu saw at the joint booth of Dongfeng Citroen and Dongfeng Peugeot that an exhibitor suddenly changed the subject after knowing the performance configuration of his favorite model Dongfeng Peugeot New 4008. "Is this car made in Chengdu?"

▲ Dongfeng Peugeot New 4008

"A look at you is specially understood. As far as the 4008 is concerned, all the procedures of this car, from stamping of steel plates, body welding, paint spraying, assembly to quality inspection, etc., are completed in Chengdu, which can be said to be’ made in Chengdu’. " Jian Peng, booth staff and manager of Chengdu R&D and Project Management Office of Technical Quality Department of Shenlong Automobile Co., Ltd. introduced.

Jian Peng added, "More than 4008." He pointed to several other cars in the booth. "These cars are all made in Chengdu." It is understood that Dongfeng Citroen and Dongfeng Peugeot jointly exhibited a number of "Chengdu-made" cars such as Dongfeng Citroen Tianyi C5 AIRCROSS 2023, Dongfeng Peugeot New 4008 and Dongfeng Citroen Versailles C5 X 2023.

▲ Auto show site

Xiao Bu noticed that many cars at this auto show have the mark of "Made in Chengdu" behind them. The extremely krypton ZEEKR X, which was listed in April this year, was manufactured in Longquanyi District, Chengdu. Volvo EX90 also appeared at the auto show. The complete production line of this pure tram is located in Longquanyi District, Chengdu, and will be officially launched next year. In addition, a new generation of sagitar, lectra 06, Asian dragon and other "made in Chengdu" cars have also appeared at the auto show, attracting the attention of exhibitors from all over the country.

▲ extreme krypton x

Automobile industry is one of the pillar industries in Chengdu, with a complete industrial chain of R&D and design, parts manufacturing, vehicle production and after-service. "Our’ Made in Chengdu’ cars are gradually improving in terms of quality and customer awareness." Jian Peng said, "For example, Dongfeng Citroen, Dongfeng Peugeot, Shenlong Automobile, FAW-Volkswagen, Volvo, etc., the automobile industry in Chengdu is developing very well, and several cars made in Chengdu are highly recognized by both sales and consumers." In Jian Peng’s view, the landing of the automobile factory in Chengdu has driven upstream and downstream enterprises to come to Chengdu, constantly improving and expanding Chengdu’s automobile industry chain, helping Chengdu’s industry to build a strong chain and build a modern industrial system. "Not only hardware, but also software." Jian Peng told Xiao Bu that at present, cars are developing in the direction of intelligence and automation, and the corresponding software industry is also booming. "So Chengdu automobile industry cluster is perfect."

▲ Auto show site

The data shows that by 2022, Chengdu has gathered more than 30 well-known vehicle companies and nearly 1,000 key auto parts companies, with an annual production capacity of more than 2 million vehicles. On June 25th, the Office of the Leading Group for Building a Strong Manufacturing City in Chengdu issued the Development Plan of New Energy and Intelligent Networked Automobile Industry in Chengdu (2023-2030). It is clear that by 2025, the overall scale of Chengdu’s automobile industry will strive to reach 300 billion yuan, and the overall local output of automobiles will reach 1 million (excluding the output of foreign molecular companies). Among them, the number of new energy vehicles reached 800,000, and the output reached 250,000.

Nowadays, "Made in Chengdu" cars are gradually appearing in thousands of households.

▲ Auto show site

present

Chengdu International Auto Show has been opened to the audience.

For the convenience of everyone to watch the exhibition

Xiao bu arranged it for everyone.

Original title: "Popular! Chengdu International Auto Show welcomes its first audience day. Did you go shopping? 》

Read the original text

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The split listing of krypton: the challenge still exists, and the dawn is dawning

Text | Financial Street Lao Li

Geely Holding is a hot spot in the global capital market, and Krypton will be its most imaginative sector.

Yesterday, Krypton announced that the ZEEKR M-Vision concept car will have mass production conditions in 2024. This car is an exclusive vehicle customized and developed for the Waymone driverless team based on the ZEEKR M-Vision concept car, which means that Krypton has taken an important step in the field of autonomous driving.

At the end of last month, Geely Automobile announced that it had submitted a proposal to the Hong Kong Stock Exchange to spin off Krypton and list it independently. The Stock Exchange has confirmed that listed companies can spin off. Although there is still a long way to go before Krypton goes public independently, it has at least taken the first step.

There are a lot of news disclosed by the industry these days. Today, Lao Li will talk with you. Why did the extremely split layout start long ago? What are the strategic considerations for spin-off listing? What are the challenges of the split listing of Krypton?

Krypton split, early signal?

The capital market has always had high expectations for Geely Holding, but frankly speaking, most funds are looking forward to "Geely": in the secondary market, although Geely Automobile’s Hong Kong stocks once made many investors earn the first pot of gold, the whole Hong Kong market is not so good; In the primary market, Geely Holding’s various sectors are booming, but there are not many external financial funds that can be invested.

Listed companies under Geely Holding include Geely Automobile, Volvo Automobile, Polar Star Automobile, Yikatong, etc., and the proposed listing sector includes Cao Cao’s trip, etc., and the listing locations include Hong Kong, the United States and Europe. As the most important intelligent electric vehicle sector under Geely Holding, it is reasonable to go public.

According to the capital market research, Geely has been preparing for the independent listing of Krypton since its establishment. Geely has two main actions: one is to open financing for Krypton, and the other is to load high-quality assets.

Let’s talk about the first action-open financing.

As we all know, Geely always wanted to go public in science and technology innovation board, but in June, 2021, Geely withdrew its listing application because of the tightening IPO policy in science and technology innovation board. At the same time, Geely Automobile announced that it would seek different financing schemes for the extremely krypton brand, that is, from this time on, the extremely krypton independent listing plan was officially launched. At the same time, Geely Holding Group and Beilun District of Ningbo signed an investment cooperation agreement for the extremely smart electric vehicle project, and the global headquarters of extremely smart technology company settled in Ningbo.

Later, everyone became more clear. In August last year, Krypton launched the Pre-A round of financing. The financing targets included ecological partners such as Contemporary Amperex Technology Co., Limited, Billie Billie and Intel Capital. The publicly disclosed financing amount was 500 million US dollars, corresponding to 5.6% of the shares. According to this figure, the post-investment valuation of Krypton in August 2021 was close to 60 billion yuan.

Two months later, Geely Automobile announced that it would buy back part of its equity. By the end of Geely Automobile’s 2021 annual report, Geely Automobile held 59.71% of its equity. As for the specific shareholding structure behind it, there is no public disclosure at present.

Not surprisingly, in the next year or two, Krypton will further carry out external financing, but not too many shares will be sold, and Geely will have absolute control over the enterprise.

The second action of the split listing of Krypton is the merger of high-quality assets. Merging high-quality assets is a common practice in the capital market, with two main purposes: First, after merging high-quality assets into Krypton, it can support the listing of Krypton and obtain a good premium; conversely, Krypton will also drive the original assets to increase the premium and achieve the effect of killing two birds with one stone.

In July last year, Krypton Group (Krypton Holdings and its subsidiaries) entered into a CEVT acquisition agreement, a vast energy acquisition agreement and a Ningbo Weirui subscription agreement to acquire assets and technologies needed for R&D, production and sales of electric vehicles.

So far, Krypton holds 51% equity of Ningbo Weirui, 49% equity of Times Geely and 30% equity of Vast Energy. It can be seen that all the best assets of Geely Holding on power batteries and charging services have been loaded to Krypton.

Split and go public, kill two birds with one stone?

Seeing this, many friends will ask why Krypton will be split and listed, or what will Krypton bring to Geely Holding after the split and listing? In Lao Li’s view, apart from obtaining high premium in the primary and secondary markets, it is more important to serve Geely Holding Group.

In the past few years, although Geely’s industries have spread all over China, Geely’s capital has been globalized. For more than a decade, capital globalization has also driven industrial globalization. In the new stage of development, it will be the general trend for industry and capital to return to China. On the new energy vehicle track, neither the American market nor the Hong Kong market can get the same treatment as the domestic market. Most importantly, the market, industrial chain and capital of new energy vehicles are all in China.

Geely Automobile has been conceiving the A+H capital layout, looking at the performance of BYD, Contemporary Amperex Technology Co., Limited and Great Wall Motor in A-shares, and then looking at the performance of Geely Automobile in Hong Kong stocks, we can see from a glimpse that Geely Automobile will get a new financing path after the listing of A-shares, but for various reasons it backfired.

In the announcement, the spin-off terms of Krypton, such as listing place, listing time and sale scale, have not yet been determined. In fact, it is in the early stage of listing, and Krypton itself cannot be determined. Lao Li believes that according to Geely Holding’s strategy and external market environment, Krypton is likely to give priority to listing in science and technology innovation board, and of course, Hong Kong market and American market are not excluded.

Some friends of Lao Li said that the probability of listing Krypton in science and technology innovation board should be above 70%, on the one hand, because it serves the overall strategic layout of Geely Holding, and on the other hand, because the overall valuation of A shares is higher than that of Hong Kong, especially the new energy sector, which will be far ahead of the Hong Kong market in the next decade or even longer, and Krypton will get a better valuation premium than Hong Kong for its spin-off listing in science and technology innovation board and its spin-off listing on Growth Enterprise Market in the future.

The strategic layout of Geely Holding is very important, and it is also important to maximize the "assets". There is a saying in the secondary market.

At present, most new energy automobile companies don’t make money, and so does Krypton. According to Geely Automobile’s financial report, Krypton’s revenue in 2021 was 2.868 billion yuan, and its net loss was 1.010 billion yuan. The loss in the first half of this year reached 759 million yuan, with an average monthly loss of 126 million yuan. In the final analysis, these inputs and losses were borne by Geely Holding, or Li Shufu personally.

In the process of spin-off, Krypton can raise funds in the primary market, or refinance after listing, so as to obtain greater funding channels. At the same time, after the split-up of Krypton, it can also greatly alleviate the financial burden of the listed company Geely Automobile, optimize the financial statements, obtain a higher return on investment than before, and boost the valuation of the secondary market.

In addition, for Krypton itself, the spin-off will also promote the company’s main business to be more focused and more transparent, which will also help to convey a clear corporate image to the capital market and gain the recognition and support of investors.

Where are the challenges and dawns?

From the general direction, the split listing of Krypton is a perfect path, but it is not easy to walk. Lao Li believes that the biggest challenge at present is not internal, but external, which is not only a problem that extremely krypton will encounter, but also a problem encountered by other new energy vehicle companies.

Lao Li has mentioned many external problems before, but each family also has difficulties. For example, Zhongchuang Singapore Airlines and Zero Run Auto are listed in Hong Kong, and the pressure from shareholders has forced everyone to go. Weimar has also slowed down the pace of listing in Hong Kong, not because it doesn’t want to go to Hong Kong, but because its valuation is too low.

In the past two years, a number of new energy vehicle enterprises hatched by traditional giants have been added to the market, such as GAC Ai ‘an, SAIC Zhiji, Dongfeng Lantiu, Great Wall Salon, Chang ‘an Aouita, etc. After the capital market targets increase, the market will naturally kill the valuation, and the number of people sharing the cake will increase, and the value of each cake will naturally decrease.

So waiting is the best way for companies that are not short of money. The idea of extreme krypton may be to choose to promote the listing process first and then start the listing according to the appropriate time and price. A brokerage analyst also put forward the possibility that the news of the spin-off listing will pave the way for the A round of financing in the next 1-2 years. After all, some industrial funds have already made contact with Krypton.

For Krypton itself, at present, both science and technology innovation board and HKEx have put forward new auditing requirements for R&D capabilities of new energy vehicle companies. From 2020 to this year, many vehicle companies and Internet companies have stopped IPO due to "insufficient R&D level". We will wait and see how Krypton can play this card.

Despite the poor external environment, the sales volume of krypton has been exceeding expectations. In the first three quarters of 2022, the cumulative sales volume of krypton was 39,500 vehicles. After entering October, the delivery of krypton entered the fast lane, and the monthly delivery volume exceeded 10,000 vehicles, reaching 10,119 vehicles, an increase of 22.3% from the previous month. But the delivery pressure of krypton is not small.

Despite this, Geely is still at the forefront of domestic car companies, and its layout in the capital market is mainly around mergers and acquisitions and spin-offs. In the past ten years, Geely has been carrying out mergers and acquisitions, from traditional cars to new energy, from intelligent networking to ecology, achieving good synergy, while spin-off listing is a means of asset divestiture, which broadens the company’s financing channels through high-quality asset spin-off.

Generally speaking, there are two types of companies listed in the capital market: one is a growing subsidiary with strong profitability, such as BYD’s Foday Battery, and the other is an incubation platform company, such as Sina Weibo, which is incubated by Sina. From this point of view, krypton belongs to both at present, and will get a higher valuation in the capital market.

The listing of krypton will open up new ideas for Geely Holding, and will also open up new ideas for the industry.

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The 20th anniversary of the first flight of China’s J-10 aircraft: the first flight is not easy to finalize, and it is even more difficult.

  China news agency, Beijing, March 23 (Reporter Zhou Yin) China Aviation Industry Corporation (China Aviation Industry) disclosed that March 23, 2018 is the 20th anniversary of the successful first flight of China’s first third-generation fighter with completely independent intellectual property rights.

  March 23, 1998 was an exciting day for aviation people. In the eyes of longing and expectation, 01 prototype J-10 aircraft spread its wings and made its first flight successfully.

  According to the relevant person in charge of aviation industry in China, after the first flight of the J-10 aircraft was successful, the relevant institutions put forward the plan of "speeding up the test flight and speeding up the finalization" and the decision of "leading the trial" of the troops. The development team made persistent efforts and devoted themselves to the follow-up development work. The test flight of the J-10 aircraft has adopted the test flight technology that has never been used before, and carried out the test flight subjects that have never been carried out before. During the test flight, China Air Force test pilots, represented by Lei Qiang and Li Zhonghua, pushed the flight envelope of the J-10 aircraft to an unprecedented boundary with exquisite test flight technology, which set a record for three generations of international aircraft not to crash during the test flight and promoted the process of aircraft finalization. With the hard work of the development team, it created a precedent for the finalization and batch equipment of troops in that year.

  After the design of the J-10 aircraft was finalized and equipped with troops, according to the continuous development of equipment demand and military reform, the J-10 aircraft two-seat combat/trainer and J-10A aircraft were developed successively, and the China army was equipped quickly; The improved J-10B aircraft shows strong air and surface attack capability. Performance has also become the third representative aircraft of China Air Force Air Show Brigade.

  The J-10 series aircraft participated in many major events and large-scale military exercises. Implement multi-aircraft formation, multiple aerial refueling, continuous cruising, and sail to the South China Sea to perform patrol alert tasks. At Zhuhai International Air Show, the J-10 series aircraft competed with foreign advanced aircraft on the same stage, boasting in the sky, showing the elegance of China Air Force. In the "Peace Mission" multinational military exercise, the J-10 aircraft fought in formation with other aircraft, demonstrating the joint operational capability of China Air Force with multinational and multi-aircraft groups. In 2013, the J-10 performance machine flew abroad for the first time to participate in the Moscow International Air Show, which strengthened the national prestige and military prestige.

  The successful development of the J-10 series aircraft has achieved a leap from introduction, digestion and absorption, modified development to independent research and development, which has raised the technical level and manufacturing capacity of China’s aviation industry to a new level, promoted the development and progress of China’s national defense industry and its related industries, greatly enhanced the overall strength of the national defense science and technology industry, and is of great significance to consolidating national defense and safeguarding national security and territorial integrity.

  The person in charge said that the successful development of the J-10 series aircraft has enabled China Air Force’s main battle weapons and equipment to leap from the second generation to the third generation, made China Air Force’s equipment level step into the ranks of advanced countries in the world, greatly shortened the gap with foreign countries, and upgraded the industrial base, consolidated technical reserves, trained innovative talents, accumulated management experience and accumulated late-comer strength for the fourth-generation aircraft research and development. (End)

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For 32 years, we owe him a hot search! An exclusive analysis of Islander

Special feature of 1905 film network 32 years, 3 years, 125 minutes.The compressed fragments of life are not only a period of time that flies by, but for some people, it may be a lifetime.

These three groups of time, about the model of the times, Wang Jicai and Wang Shihua, about the director, but also about the film and every creative behind it.



When Chen Li received this project, Jude Wong just left you soon. It is more difficult to shoot the 32-year "story of keeping the island" at this node than any of her past film works.

 

"I am particularly afraid of hurting her (Wang Shihua)." During the interview, Chen Li kept repeating this concern to us. Chen Li is like this, and so is the actor who plays Wang Jicai.

 


Perhaps it was with this concern that the main creators moved forward step by step, and finally achieved this "Island Keeper", with the sentence after Wang Shihua’s reflection, "I think of many things before. Lao Wang can’t see this movie anymore. I would like to thank the directors and actors for him. Thank you for telling the story of keeping the island. "

 

This thank you is more important than all comments.

 

Director Chen Li (Photo/Yang Nan)

# First visit to Kaishan Island #


The story of Wang Jicai and Wang Shihua’s "touching China" has already been reported by various media, so how to solve the problem before shooting their stories?

 

"I can’t make this story into a textbook, which wastes the subject matter. I must present them to the audience." Chen Li gave himself a written pledge to fulfill a military order.


Unlike the story of shooting great men in the past, this story belongs to the present and is close to the life of every audience. Chen Li’s first reaction to "living under the sun" is like this. Only in this way can the "realism" be expressed.


Kaishan Island is located in the outpost of the Yellow Sea in China, with an area of only two football fields, and its strategic position is very important.

 

In the Spring Festival of 2019, Chen Li and his team decided to set foot on Kaishan Island to collect wind.

 

Like the movie, Bao Zhengfu is at the helm of the boat to Kaishan Island. "Today’s boat is very safe and stable, and I am still learning to sail with Boss Bao on the way." All the details in the process are slowly recorded in Chen Li’s mind, and finally they are also displayed by the camera.

 


The power of reality is infinite. When the ship is getting closer and closer to Kaishan Island, the rain is still sparse, and Chen Li and his party see the figure waving to them in the distance more and more clear, short and thin, but with a strong aura, that is Wang Shihua.


When the ship docked, Wang Shihua took the cable thrown out by Boss Bao, and the whole process was completed in one go. It was this proficiency that made Chen Li have mixed feelings.

 


In the past, when reading newspapers, all media people emphasized that their family was ordinary people. At that moment, Chen Li felt that she was looking up to her, and she was not ordinary people.

 

"When she reached out and pulled me ashore, my nose suddenly became sore, because those hands were full of the touch of years." Formal that shake hands for the first time, Chen Li felt that the distance between the two people was narrowed, like an old friend who had not seen for a long time, and had lived in her heart.

 

Walking from the shore to the residence, Wang Shihua and Chen Li explained the peach trees and grapes that Wang Jicai planted with her at that time, as well as the wells that had been the source of fresh water for both of them. All the daily necessities happened on Kaishan Island, which was also the details of these 32 years, and witnessed the step-by-step changes of Kaishan Island.

 


Wang Shihua didn’t tell Chen Li about the emotions of how to persist, but all the stories she told were romantic stories with Lao Wang (Wang Jicai). "Lao Wang likes listening to her sing very much, and finally she sang" The Most Romantic Thing ". She also told me how two people looked at the stars on the roof. "

 

The two people’s insistence on Kaishan Island has been written into romance.

 

# Next life #


When receiving this project, Liu Ye was not confident.

 

Of course, for Chen Li, she was hesitant at first. "After all, Liu Ye is a first-line actor. How can we make the audience forget that he is Liu Ye under the camera?"

 

Liu Ye (Photo/Yang Nan)


So, Chen Li took Liu Ye to Kaishan Island to live with him, so that he could really feel their life on the spot. Even so, he was worried at first that he didn’t play well enough, but in the days of living together, the crew and the Wang Shihua family became more and more close, and that intimacy no longer made Chen Li feel that everyone was going to experience life, but to visit relatives.

 

Even Wang Shihua’s daughter finally began to call Chen Li a dopted mother. In a small talk, Wang Zhiguo suddenly said to Liu Ye, "Teacher Liu, in fact, you are very similar to my father in many places." Or this sentence, all of a sudden to Liu Ye increased confidence.

 

After the official boot, Liu Ye will run in the shooting area every day. Because Chen Li pursued real-life shooting, he finally made a 1:1 replica of Kaishan Island in Pingtan, Fujian. For this island, the team spent half a year before and after. Even though Chen Li was advised in the early stage, many things can be done by CG.

 

In order to take care of the camera shooting, Liu Ye needs to measure his steps accurately. "He runs every day, and he doesn’t know how many times he falls. In addition, he is exposed to the sun, and his skin bursts at the end." Not only that, there are all kinds of mosquito bites on the island. In the end, Liu Ye spent two and a half hours on makeup, but in the end, because there were too many real scars on his body, the makeup time was directly compressed.



From the beginning of choosing an actor, Chen Li said the most, that is, let the actor "stop acting" and really become that role. A few days after turning on the phone, Chen Li felt that Liu Ye in the camera was no longer himself, but Wang Jicai.

 

In order to shoot this work well, Liu Ye took the initiative to find Chen Li. "If the team wants to ask for leave, you must refuse."

 


When the film was roughly cut out, Chen Li called Liu Ye to watch it in the computer room. At last, he was in tears and told Chen Li that he really forgot to play it.

 

The same is true.

 

In order to present a good state, I was also exposed to the sun on the island, and filming was also plain. In the movie, she had a heavy scene of childbirth. In order to interpret it, she went to several maternity hospitals to understand the process of giving birth and feel that state.

 

There are not many scenes, and I also live with the director. He, who has worked with Chen Li, is the first actor in The Islander. This role spans 32 years and almost bears the burden of the changes of the times in the whole movie.

 

Because Zray is a Beijinger with a heavy Beijing accent, he will take the initiative to propose a remake with the director whenever he doesn’t mean to say a word "Er Hua Yin".

 

# Touched #


On June 8th, the premiere of "Island Keeper", Wang Shihua finished watching the film for the first time.

 

Chen Li was worried that she would be overwhelmed by the content in the movie. "Her feelings with Lao Wang are really too deep." Everyone expected what Wang Shihua would say after the screening, but the first sentence was just a few words, "Sister, I am really touched, very good, and I don’t know what to say."

 

Wang Shihua and the crew (Photo/Yang Nan)


Simple, love is already in the depths, just like their spirit of guarding the island.

 

"You watch the island, and I watch you." This is what Wang Shihua said the most in the movie, sincere, romantic and pure. This sentence is from the real Wang Shihua’s original words.

 

And this sentence is the motivation for her to spend 32 years guarding Kaishan Island.



In fact, before director Chen Li and screenwriter Ding Han write, people who hesitate to do things must have motives — — What made Wang Jicai and his wife stick to this island for 32 years?

 

Later, from the interview and communication, it was found that they had no motivation, that is, to do one thing well.

 

Director Chen Li also told Ding Han not to talk about the reasons for sticking to it. Although the island has its important strategic position, they are ordinary people in ordinary posts, just like the saying in the movie, "If a person does one thing well all his life, he will not lose heart".

 


The film involves many scenes that look very dramatic.

 

For example, when Wang Shihua went to the island for the first time, he was scared silly by the scruffy man with a beard in front of him, and even filed for divorce. This is not an artistic process, but a true story.

 


After Wang Jicai went to the island for the first time, he told people from time to time that he met the fox spirit on the island. All this is also a story we have encountered in reality. "Wang Shihua told us that when Lao Wang Gang went to the island, he was actually lonely and afraid. He had never experienced such a typhoon day, so he had these fantasies and kept telling the story of Fox Fairy with those who went to the island."

 


Not only these stories, but Chen Li transplanted almost all the details of their lives into the movies. The puppies in the film are lovely and vivid for the film. In real life, puppies also exist, and they are the best companions of Wang Jicai and his wife.

 


During the filming, Wang Shihua visited Ban once. But that time, it was the scene that Chen Li didn’t want her to visit the class the most — — That was the scene where Wang Jicai left everyone in the movie.

 

"I know, in Shihua’s heart, Lao Wang hasn’t left yet, and I’m really worried about her. When she watched it at the scene, she kept crying and said, it’s too much like Lao Wang." All these details stimulated Chen Li’s second creation, so at the end of the film, she arranged a scene of waving a flag. "In her imagination, Wang Jicai came back."

 


The movie "Island Keeper" has finally been released, and all about the life of Wang Jicai and his wife will be truly presented to the audience. Whether it is life or art, this "Island Keeper Spirit" will eventually give everyone an inner purification.


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What does it mean for a city to hold a marathon?

  The contestants run in the Taoyuan of Linjia Village, Xiaowangmiao Street, Fenghua District, Ningbo City, Zhejiang Province. Photo by Hu Xuejun (People’s Vision)

  Luo Shujian pushed his son Xiao Bai to the finish line in the race. Xinhua News Agency reporter Huang Zongzhi photo

  Running is a good way to know a city. In mid-spring, runners from all over the world ushered in a marathon tour of "measuring the city with their feet".

  On March 19th, 2023, the Peach Blossom Marathon on both sides of Fenghua Strait (hereinafter referred to as "Peach Blossom Horse") started in Fenghua District, Ningbo City, Zhejiang Province, and 12,000 runners gathered together to participate in a spring date among green mountains, green waters and burning peach blossoms.

  Draw a poetic picture with the track

  Wearing a red balloon with the words "2: 15", Jin Yiyu is one of the many "rabbits" in this marathon.

  "Rabbits" are pace setters in marathon. Their duty is to guide runners to run at a steady pace and finish the race within a predetermined time. This means that as long as "follow" Jin Yiyu, the runner can complete the half marathon in about 2 hours and 15 minutes.

  "I am 50 years old this year. I started running in 1992. All horses and half horses participated in it for nearly 20 times, doing ‘ Rabbit ’ I am confident to have a steady speed and lead everyone to run together. " Jin Yiyu said.

  At the starting line, Thomas Cliff from England is sorting out the equipment for the competition. He is an English teacher who works in Yuyao, Zhejiang Province. He has been in China for three and a half years, but it is the first time to participate in the full marathon in China. Cliff said that his future goal is to challenge the more difficult mountain marathon.

  In the interview, many runners praised Fenghua’s "Peach Blossom Horse" track with "picturesque scenery". March is the season when peach blossoms are in full bloom. In Taoyuan, north of Daolinjia Village, Xiaowangmiao Street, flowers and bones are full of branches. Looking at Qingyun Village, the clear river flows through the village, and the old houses in Liang Shi are patchwork; In the newly-built village of Xikou Town, nearly 100 acres of plum blossoms and green hills reflect each other … … On the way to running, a rural poetic picture is panoramic.

  According to the relevant person in charge of the competition, this year’s competition has optimized and adjusted the track, and the starting and ending points of the three groups of full horse, half horse and happy run are all set in the main city. The newly-added urban track makes the coastal city and the quiet countryside string together, providing runners with a unique competition space.

  "Coming to the competition this time is like having a class reunion. Everyone meets old friends in the beautiful scenery, and there is no feeling of being unfamiliar at all." Chen Dahei, a runner from Taiwan Province, said.

  Run to convey perseverance and courage.

  It took 1 hour and 57 minutes for Luo Shujian to push his son into Fenghua Sports Center with a tricycle. He put a peach-blossom medal on his son to share the joy of finishing the race.

  Luo Shujian is a courier in Jinhua, Zhejiang Province. When his son Xiao Bai was born in 2009, he suffered from severe brain injury due to severe asphyxia, and suffered from the most difficult "Lannox syndrome" in childhood epilepsy. Today, although Xiao Bai is 13 years old, he is only one or two years old.

  The heavy blow of life made Luo Shujian suffer for a time. In 2010, Luo Shujian was very shocked to see the story of Dick Huo Yite, an American, traveling all over the United States with his son with cerebral palsy and completing more than 1,000 road races.

  "I also want to run and take my son to see the world!" Since then, Luo Shujian has started long-distance running training. In 2015, he took his son to participate in the marathon for the first time. In the following eight years, they "ran" over more than 20 cities including Beijing, Shanghai and Hangzhou.

  In Ningbo, the father and son ran the 57th marathon together. To this end, the organizers specially prepared a number plate with the tail number "57" for Luo Shujian.

  Pieces of finished medals bear witness to my father’s love and tenacity, and interpret the perseverance and courage of the marathon. "As long as conditions permit, I will push Xiao Bai to continue running." Luo Shujian said that he hopes that through his own running, more people will pay attention to the vulnerable groups such as children with cerebral palsy and autistic children, and encourage more people to run to their own spring.

  Broaden the space of cultural tourism with sports events

  What does it mean for a city to hold a marathon?

  With the deep integration of national fitness and national health, outdoor sports have gradually become a popular sport for the masses. According to the data of National Physical Fitness Monitoring Center, running is one of the most popular sports for adults in China, with a participation rate of 19.8%.

  On the marathon track, you can see both professional long-distance runners and newcomers who have just come into contact with road running; There are elderly people with gray hair and children who compete with their parents. All-horse, Half-horse, Happy Run and other tracks with different distances and forms allow more people to run and run happily.

  After the race in Ma Shunli, Mr. Wu from Guizhou said that in addition to participating in the race, he also brought his wife and daughter and a family of three to Fenghua for a spring outing. "I have heard about the beauty of peach blossoms here for a long time, and finally I have the opportunity to meet them."

  The insiders believe that in the "economic account" of marathon events, in addition to direct income such as broadcasting, sponsorship and registration fees, derivative income such as hotels, transportation, tourism, shoes, clothing and equipment is also considerable. According to the data, half of the marathon runners have the experience of competing in other places, of which about 70% will taste local food and special snacks, and more than 60% will choose to travel locally.

  Many places also hold marathons as a window for city publicity. Take "Peach Blossom Horse" as an example. In addition to natural scenery and urban features, there are historical and cultural landscapes such as Wulingmen and Wenchang Pavilion on the 42km track. In 2021, the Games will incorporate non-legacy elements, and add non-legacy food supply points on the basis of 19 regular food supply stations to provide special foods such as peach gum drinks. This year, the organizers set up a variety of recreational activities along the way, such as waist encouragement and martial arts performances, to tap the local cultural heritage with the help of competitions.