Compared with the star’s own brand, the make-up brand created by makeup artists and beauty makeup bloggers will be more available. For makeup artists, they can not only participate in packaging design, product research and development, raw material selection, but also receive popularity and reputation with the help of their own influence and the aura of surrounding cooperative stars. It can be described as killing two birds with one stone, and it is simply a golden and easy shortcut.
However, not all self-made make-up brands can continue to explode, and only those products with real strength to grow grass can surpass big brands.
Today, the editor will list some legendary original makeup brands and cosmetics, as well as which products are explosive and easy to use. You must not miss them!
I. Founder of Charlotte Tilbury brandCharlotte Tilbury
Ms. Charlotte Tilbury, a makeup artist, took a keen interest in makeup in her childhood. She used to be the creative director of Tom Ford, helena rubinstein and Chanel. As the most popular makeup artist in the international fashion world, she created magical makeup for various fashion magazine covers and makeup shows for many Hollywood movie stars.
Her dream for makeup is: "Dare to dream, dare to believe and dare to practice!"
To say that editors first came into contact with this brand, we should start with the revelation of supermodel makeup in 2018 new york Big Show. In 2018, Victoria’s Secret’s big show was still flourishing, and the legendary T-stage of Victoria’s Secret once again shone all over the world, among which the natural dazzling makeup of 60 Victoria’s Secret angels was created by Charlotte Tilbury.
Under Charlotte’s vision, this year’s shining dream goddess makeup will have the effect of angel filter, which will make women’s natural beauty bloom more. The focus of the whole makeup is full of luster and freshness, infinite dreamy eyes and supermodel-like shine!
According to the different aesthetic feeling of each angel, Charlotte Tilbury customized the natural, fresh and dazzling makeup, which made Victoria’s Secret’s beautiful customized modeling and Victoria’s Secret’s classic angel wings more extraordinary.
Bigger Brighter Eyes Palette eye shadow tray (Exagger-Eyes color) that highlights the bright eyes, and Eyes to Mesmerise eye shadow cream (Rose Gold color) that shines like an angel’s golden light. After the two items were launched at the beginning, they were sold out quickly.
On June 16th, 2020, Charlotte Tilbury, a well-loved and award-winning beauty brand of the same name founded by the famous British star makeup artist, officially announced Ren Jialun as the spokesperson. This is also the first spokesperson for the brand to sign a contract in China.
Second, Rihanna, founder of Fenty Beauty brand
Yes, the founder of this brand is Rihanna, Fenty Beauty, a self-owned brand cosmetics in the United States. The first makeup series was lipstick, and now it has been extended to all makeup products.
Rihanna has a huge social media influence. At present, there are more than 94 million fans on Instagram alone, and she does not lose any fashion brand. At present, the fans of Fenty Beauty brand have exceeded 10 million! The influence can be imagined.
As the saying goes, models who don’t want to make makeup KOL are not good singers.
Rihanna will be follow by many makeup lovers by sharing her products with a casual makeup on social media!
Rihanna said that in the process of design, she hopes to make "something she likes", and she also hopes that girls with different skin colors can find what they like in it.
Take liquid foundation as an example. The nude liquid foundation eaze drop, which is newly launched in the brand flagship store, provides 19 different color numbers. From light to dark, it can be said that it covers all skin color types, whether you are china white or tanning.
The following three products in Fenty Beauty brand can be said to be the explosive products of her family, and they are also the first items to catch fire. When the highlight of the Star Diamond Bomb was tried out in the live broadcast room in Li Jiaqi, it was said that after you used it, it would be a highlight that all the diamond, the diamond itself and the girls must have when they participated in the activities.
The official of Fenty Beauty once said that the super-high sensitivity of young consumers in China to social media and online shopping has promoted Fenty Beauty to enter the China market. Therefore, they attach great importance to the China market, but due to the lack of offline channels, it also leads to a decline in brand experience.
Although products can only be purchased online, they can’t resist the love of netizens. Judging from the sharing list on Xiaohongshu, the reputation of products is good.
Third, the founder of Kylie Cosmetics brand: Kylie Kylie Jenner
Kylie Cosmetics, Jin Xiaomei personal makeup brand! Yes, the Kardashians have made a lot of money on reality shows, and they are indispensable for building their own brands. As early as 2012, Kim, Khloe and Kourtney founded the beauty brand Kardashian beauty, focusing on the market of eye makeup, lip makeup and nail polish.
Kylie Jenner, born in Los Angeles, California on August 10th, 1997, graduated from Sierra Canyon Middle School. American actors, models, entrepreneurs and social media celebrities. Owns 100% equity of Kylie Cosmetics.
In 2019, Coty acquired a controlling stake in Kylie Cosmetics for $600 million, with a valuation of $1.2 billion!
If you haven’t started yet, you can get to know it first! Hua Dan, Kylie Cosmetics’ most famous boss, is also a very popular and sought-after item, which belongs to lip glaze. That’s right! The new collections and holiday products from Kylie’s store can be robbed in a few minutes.
Jin Xiaomei’s own color selection and a strong laboratory team behind him, the same color number is darker or lighter, which immediately determines the fashion degree of makeup.
Just look at Jin Xiaomei’s sexy makeup with lip glaze. After all, she also paid a lot for lip augmentation. It can be said that she made her fortune by selling lipstick as a fashion upstart and a walking grass planting machine.
Besides lip products, Kylie Cosmetics eye shadow is also worth buying. The eye makeup of Europeans and Americans has always been exaggerated. If Asians start with it, this eye shadow tray named BURGUNDY is one of the most heart-warming items.
Kylie Cosmetics Nine-color Eye Shadow Disc Full Test Color
On the little red book, the user @Newromantics09 tried the Kylie Cosmetics nine-color eye shadow tray and lamented that the highlight of this tray belongs to the apricot Citrine in the middle, which is very bright. Jasper is a good highlight color, Quartz is a natural transition color, Bronzite and Obsidian can be used to draw dark brown and black eyeliner. The fly in the ointment is that the color difference of the remaining brown paintings on the eyes is not particularly large, which seems a bit repetitive.
The Burgundy Palette nine-color eye shadow tray
Fashionable reddish-brown plates. I think this disk is Kylie’s best one so far. Whether it is the color matching (the gradual transition of nude color, brown color and red color) or the texture of eye shadow (the combination of matte and pearl powder), it is designed very well.
Today, Kylie Jenner, 23, has become the highest-paid celebrity in Forbes list in 2020.
As the youngest member of the Kardashian family, Kylie Jenner earned $590 million in 2020, beating her brother-in-law Kanye West, who earned $170 million (ranked second).
Fourth, Pony Effect Korean beauty blogger Pony has its own brand
Pony Effect is a mid-to-high-end makeup brand under the Korean cosmetics e-commerce platform MEMEBOX.
PONY EFFECT is a make-up brand named after Pony himself. You must know —Pony, a popular makeup artist in South Korea, if you are looking for a clear and beautiful makeup feeling of Korean girls. Starting from running a beauty blog, she has a high click-through rate on Instagram and Youtube platforms. Later, we cooperated with major beauty brands and published beauty reference books.
Pony not only often shares makeup skills, but also often sees her cooperation with many big names on her Instagram, which has established her position in the makeup industry. Recently, as a makeup artist for captain CL of 2NE1, the perfect makeup for CL caused a heated discussion among netizens.
Compared with PONY Park Huimin’s makeup products, her makeup teaching and makeup videos are more sought after by everyone, and various tutorials such as imitation makeup, cross-dressing, basic teaching and holiday makeup are very interesting.
From the official flagship store of the brand, we can see that Pony Effect’s make-up products have a wide range, and the price is very suitable for the student party. The monthly sales of a glossy double-flour air cushion powder cake can reach 1w+.
V. MAOGEPING- Mao Geping’s own brand
When it comes to Mao Geping, it should be said that no girl doesn’t know it. It can be said that she is the originator of the makeup industry, and the person who makes countless girls want to "send their hair" is so awesome!
Feel it! Any hot search has hundreds of millions of readings.
It has been more than 20 years since I entered the industry. Let’s take an early look at the makeup before and after the 1990s.
Mao Geping pays attention to the harmonious symbiosis of the whole face, and doesn’t insist on three-dimensional sense, and doesn’t highlight a certain detail. However, we don’t give up the outline, emphasize "modifying the original facial features and layout in a soft way", and create a "hazy sense of exquisiteness" through layering and smudging. Compared with beauty gods such as PONY, Mao Geping’s technique is extremely restrained.
In 2020, the Forbidden City Wenchuang X Mao Geping Beauty Cosmetic’ Qiyun Oriental’ released its third season new product, taking the’ Forbidden Ceremony’ as the source of inspiration, extracting the common classic elements from utensils, costumes and accessories, and engraving them on cosmetics to create a fusion of classical and modern, so as to make them shine again in modern aesthetics.
It can be said that every piece is a work of art, needless to say, I want to buy it after reading it, and I feel the sense of sight after buying it!
Inspired by the collection of the Qing Dynasty "Silver-plated Diancui inlaid with gemstones", the multi-purpose eye-color plate of Jin-colored Qionghua is inlaid with crystal-transparent pearls, which shows elegance and elegance, and also integrates beautiful things such as wishful pattern, auspicious pattern, sea water cliff pattern and auspicious cloud pattern, showing a bright and moving visual effect.
Each style is full of elegance and exquisiteness, so it is not an exaggeration to call it a work of art.
6. Tang Yi, founder of Caitang brand
Tang Yi, the founder of Caitang Makeup, is a star makeup master in China. During his 20-year makeup career, he has created makeup for hundreds of stars and devoted himself to transforming countless ordinary women. In 2014, Tang Yi founded Caitang TIMAGE brand.
Tang Yi traveled around the world and met many people. More and more, she felt that women in China were like the begonia flowers in her childhood memories. During more than twenty years’ makeup career, he found that makeup not only brings confidence in appearance, but also is an important embodiment of everyone’s different styles and personalities. He thought, if you can use the experience of making up for stars for many years, maybe you can help everyone find the most suitable makeup products and makeup forms, and create the Caitang brand.
Caitang glaze flawless foundation
Previously, the editor tried a complete set of foundation makeup products made by Caitang specially for yellow skin, and found that this product combines the lightness and high concealer that foundation makeup products are difficult to achieve, so he also specially interviewed Mr. Tang Yi about how this idea was achieved.
The following is an interview with Tang Yi:
Tang Yi: For me, lightness and concealer are difficult to balance, but especially for the complex needs of many consumers, you may find it difficult to meet with one product, so I have combined concealer and liquid foundation in this design, so we can completely balance this according to everyone’s demands for makeup, such as using concealer properly after using lightness and foundation, so we have made an innovation in packaging.
Secondly, I think the concealer of liquid foundation may have been done by massiness before, but we have involved some new foundation technologies in this product, that is, the refraction of light and the filling of smaller and finer powder particles, which make the whole skin look smoother, form diffuse reflection of light and appear better concealer. Therefore, like many foundation technologies all over the world, we may have made some applications and attempts in this product.
Caitang silk mist’ Master’ honey powder, moisturizing ingredients make the powder more slippery. Look at the evaluation video of planting grass, and you can’t help but start. You really don’t have to worry about makeup removal.
In the past two years, young people’s growing love for China’s traditional culture has inspired many brands to innovate, and the makeup industry has quickly set off a wave of "national hot flashes". Among many beauty brands, Caitang reinterprets China’s traditional aesthetics with modern methods, and stands out with the brand concept of "ingenuity customization and integration of makeup and people" to create a practical and artistic makeup product.
VII. Pat McGrath, founder of Pat McGrath Labs
Pat Mcgrath Labs is a personal makeup brand founded by Pat McGrath, the world’s chief makeup artist, and is also called "the queen of American fashion, the most influential makeup artist in the world, without one" by ANNA, the famous editor-in-chief of Vogue. Before it was released, it didn’t do much publicity, nor did it play many gorgeous advertisements. Simply posting some photos and videos on INS made people fondle it and was deeply poisoned.
Pat McGrath has always been regarded as a leader in the future trend by the cosmetics industry. Her talent for grasping the characteristics of characters, soft and delicate touch and energetic personality all fully reflect her unique magic power in makeup career. As the world’s chief makeup artist of Miss Buddha, Pat shows his unique design talent.
As the global chief designer of Max Factor, she leads the color trend of Max Factor, and will also promote the further development of new products and technologies, help the brand to develop a series of professional products such as mascara and eyeliner, and give Max Factor new fashion connotation.
All the year round, she contracted the catwalk makeup of major brands, so the makeup she launched was naturally very popular. Cosmetic products are famous for their high color rendering.
Pat McGrath Labs’ lipstick series is its star product. Lipstick, from the outer packaging to the lipstick tube, to the paste, is golden and shining. There is a pink shiny chip on the outer packaging, and the paste is added with beautiful and bright glitter, which makes the lipstick look particularly shiny after the upper lip.
As we all know, offline channels are very important in China cosmetics market. The offline counter experience can enhance the brand experience and improve the service quality. Many overseas brands that are popular have no offline channels in China, which will have certain development limitations, especially when the beauty consumers are growing after 00. At present, product reputation and service are actually equally important.
In the era of fast consumption, make-up items are very popular, including some live broadcasts, and we will also have some irrational consumption. When we see packaging or BA promotion, we will buy impulsively, just like the experience shared by Teacher Tang Yi. "If you want to avoid too many problems, find a trusted person and try something at the same time, with judgment, you will find more and more products that suit you."
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