月度归档 2023年12月14日

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Women have these three symptoms, and nine times out of ten, menopause is coming. Know how to deal with it in advance.

In the early morning of December last year, a netizen posted a post on Douban. The netizen used the trajectory of her mother’s shopping cart to outline a woman’s life from birth to death.

From a bracelet for her children to a box of bread for her husband, she left all her care to her family when she was alive. And a windbreaker that she likes herself, the discount period is over, and she is not willing to buy it.

Finally, she bought herself a scarf that she liked very much, but it became a "witness" when she died.

The netizen repented in the post, "I didn’t find anything unusual until the day my mother committed suicide." After such a long period of insomnia, irritability and depression, she finally failed to survive menopause, and people around her didn’t know what she had experienced …

We regret the death of this netizen’s mother, but we must also see a fact:Most women have experienced an abnormality at some stage of their lives..

Xiao Jia (a pseudonym), a young man in Chongqing, experienced the process of her mother becoming depressed.

The year before last, Xiao Jia, who was away from home, went back to his hometown to attend his grandfather’s funeral. After seeing his mother, her callous and melancholy expression made Xiao Jia feel abnormal. Xiao Jia asked his mother what happened, and her mother told him that she didn’t sleep well during that time and woke up early every day. But Xiao Jia didn’t take it seriously,He thinks it is normal for middle-aged and elderly people to sleep less..

Two months later, my mother called him frequently, saying that she was often oppressed in the chest and panicked. Xiao Jia initially judged that her mother should be in menopause and will get better after a while. But as it turns out,My mother is not most people., but a few people.

In a later phone call, my mother told Xiao Jia,I am getting more and more flustered, and I can’t calm down for a moment., crying helplessly. Xiao Jia realized the seriousness and asked her mother to go to the city to see a doctor. Mother told him that she would go with her father, and she was afraid that she would do something stupid.

When Xiao Jia got home, she found that her mother not only lost weight, but also became more and more melancholy on her face.She kept talking and her body kept shaking.It seems that I can’t stop for a moment.

After examination, my mother’s health was normal, and finally she was diagnosed with moderate depression, mild anxiety and sleep apnea syndrome in the department of cardiology.

Every woman will encounter menopause, which is a normal physiological stage. According to the definition of WHO, women’s menopause can be divided into three stages: premenopause, perimenopausal period, late menopause,Perimenopausal period is usually called menopause..

Menopause is a natural aging process. When women are 40 years old, if there is obvious menstrual disorder, accompanied by abnormal hormone levels, it is a precursor to menopause. The menopausal depression refers to the depression that appears in the menopausal stage, which has both internal and external causes.

From the internal cause, due to the decline of ovarian function, the feedback to pituitary disappears, and the balance between hypothalamus, pituitary and ovary is broken, which is manifested in the increase of gonadotropin secretion, reaching 20-40 times the normal level. Endocrine changes lead to abnormal levels of β -endorphin and 5- hydroxytryptamine in the brain.Patients have mental and emotional disorders such as insomnia and emotional irritability..

The external factors are the extension of internal changes. Physical aging makes women’s pressure suddenly come, and their feelings, work and family are at the crossroads of life, which affects their mental health and eventually leads to depression.

Generally speaking,Depression, loss of pleasure, anxiety, nervousness, insomnia, physical discomfort, autonomic nervous disorder, etc., is a common manifestation of menopausal depression, these symptoms often last for a long time, obviously affecting work, life and various interpersonal relationships.

It should be pointed out that menopause is not equal to menopausal depression, which is a pathological reaction that needs to be diagnosed by a professional doctor, and then comprehensively evaluated according to the actual situation, and medication and psychotherapy are taken.

In life, how to determine whether your menopause is coming? In fact, menopause is a long-lasting process, and the body will have a series of reactions.

MenopausalEarly symptomsIt is a psychological symptom of menstrual disorder, hot flashes, night sweats, insomnia and other discomfort.

Midterm symptomsIt is an early persistence, and the hormone level in women continues to decline, which may lead to aggravation of symptoms, and some women will be targeted by menopausal depression. In addition, some women will appear.Physiological pathological symptomsFor example, frequent urination, urgency, stomach discomfort, headache, backache, joint pain, etc.

As hormone levels continue to decrease, some women may appear.Long term complicationsFor example, cardiovascular and cerebrovascular diseases caused by decreased hormone levels, osteoporosis caused by bone loss, and even some women will induce Alzheimer’s disease when they get older.

If women want to go through menopause smoothly and reduce the occurrence of mid-and long-term complications, they need to take comprehensive measures.

First of all,We should have a correct understanding of menopause. Menopause is not a disease, but a normal physiological process. With correct cognition, we can better face various situations.

Secondly,Adjust your lifestyle.. Before the onset of menopause, both diet and work and rest should be adjusted to "healthy mode" to meet this important life node in a better state. After menopause comes, we should still adhere to a healthy diet, work and rest, and regular exercise to ensure the normal body function.

Finally,Rational view of hormone therapy. If women have severe menopausal symptoms, they can take hormone supplements appropriately. Don’t be afraid of hormone therapy, but you can’t rely too much on it. You should supplement it according to the actual situation of your body and under the guidance of a doctor.

Only by treating menopause with a rational attitude, treating menopause with a healthy lifestyle and coping with menopause with practical treatment methods can women successfully pass this stage. As children,We should also care more for our mothers.Understand the life changes they are experiencing.

# Plan Zero Zero #

References:

[1] Women have these symptoms, which may be menopause [N]. First People’s Hospital of Yunnan Province, October 30, 2018

[2] How many Chinese mothers have been hurt by the stigma of menopause [N]. New Weekly, February 23, 2021

[3] How to accompany and care for your mother when you encounter the annoying "menopause"? [N]. Published by Shanghai, May 9, 2021

Reprinting is prohibited without the permission and authorization of the author.

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What is fashion after all?

(A) fishing theory

1. What is fashion? This is a big topic. I dare to talk about it today. I give the definition of fashion: that is, a few designers in the world think hard to get something and then go fishing with capital. If you take the bait, they will succeed. This is my conclusion for it.

2. It’s worth noting that they hit every shot. Why? Because these elite designers are not idle generations, they include many factors such as social mood, materials, aesthetics, quality, tradition, comfort and so on. They can lead the world trend horizontally and sweep the trend of the times vertically, depending on their invincibility. The major brands are ashamed of the whole world at the beginning of each fashion week, and then the ordinary income earners who follow the fashion closely are not soft in this respect.

3. However, they have never conquered the European royal family and women with their own personality and mature world outlook.

My goddess Yang li Ping.

The former is specially made by a team of royal designers according to the history and culture of the palace and the characteristics of the princesses, while the latter is designed by themselves in pursuit of uniqueness, but their common feature is that they will never collide with their shirts.

Some stars are so cautious about "respecting the original work", but these stars forget that it is the limitation of their imagination, but they actually say "I hate hitting shirts".

Imitation type

(2) Fishing methods

As you can see below, models wear clothes as movable hangers (they have no feelings at all, and of course they are not required to have feelings. Designers just want you to compete with clothes hangers. If you think, "She dresses well, why don’t you?" You lose. In fact, some clothes look very beautiful because they are already very tall, but they have to stand on a footstool to take pictures. This is just a trick used by designers when fishing for your fish. They successfully make you ignore your body height.

(3) Cracking method

Teach you 5 tricks to interpret fashion: what we have to do is to clear away the fog and rational consumption, so how can we interpret fashion with less money?

1, one of the magic weapons: it is fit. It is very important that clothes fit you half the battle.

2, the second magic weapon: wear with emotion. When you wear your carefully selected clothes with love and respect, the clothes will also shine.

3, the third magic weapon: with differentiation. The same clothes are matched with different bags, scarves, shoes, hairstyles, etc. Every time, you spend money to buy an expensive one, and then benefit many times.

Sometimes princesses will copy fashion elements on occasions that are not very important ceremonies, but they all have some changes. Of course, many big brands also invite members of the royal family to wear their products. And the costumes interpreted by the princesses have become smart.

Now let’s see: stars dress like this: wave and pose.

The princesses are like this: "I am me, I am the only one, but I am friendly and I love you all." This is to have feelings and temperature.

Of course, if they don’t love everyone, the people won’t support the royal family. (Denmark has done tests, the current Crown Prince, and more than

60% people are willing to keep the royal family, and their Crown Prince’s family can spend a certain amount of money similar to their salary from taxes every year. Seriously, much of the money they support is spent on clothing. Therefore, their generation has passed the test, but his son will be tested again. )

This is also the reason why the British royal family should draw a clear line with Harry and his wife completely, because if Harry and Megan do anything that damages the image of the royal family in any name of the royal family, it is a major event involving the existence of the royal family, so they must make everything clear. The last time a fire broke out in Windsor Castle in 1992, many people said that it was the Queen’s house and I didn’t want to donate.

4, the fourth magic weapon: be calm. Everyone has been comparing the size of the gas field when hitting the shirt. Of course, if you don’t wear it right, it’s hard to calm down. In fact, it depends on whether you can control this dress calmly.

This is the foreshadowing laid by the designer when designing it. As long as it is not specially designed for you, in other words, as long as you choose the clothes of models in fashion week, it is endowed with imagination at the beginning of design, which is why big-name designers have their favorite royal models, because they can self-evidently embody their connotation completely. If the stars match the designer’s ideas and you understand the meaning of fashion designers when they fake it, then this dress is yours, you can control it and you will become.

Let’s see who is more calm.

By the way, I’ll tell you a secret. You should try not to choose strapless dresses (tube top dresses) on important occasions, because it’s too dangerous, including big names, and it’s easy to slip off. When the model leaves, it’s over, and you have to sit and act during the activity. If you are always worried that your skirt will fall off at any time, it’s hard for you to take it easy.

Megan looks like a patient, so even though she carefully prepared for the next day’s media satire, she lost confidence. So it is right for her to leave the royal family. She doesn’t fit in here. It’s like a beautiful and strong rooster. She must stand with the phoenix with poor feathers. Then she might as well go back to the world of chickens and enjoy the first-class love.

In Europe, there are also many members of the royal family except the crown prince who are expected to leave the protection and stand on their own feet. Megan’s African-specific enthusiasm and informality are very suitable in the United States. Europe requires exquisiteness. Many civilian princesses or Cinderella, including the Queen of Sweden and the Princess of Denmark, have changed a lot under attack and pressure, and finally won the hearts of the people to get here today. One of the most important points is that they are fashionable. )

That’s what European tabloids do for a living. Before Megan came, they compared Kate with Diana. Kate’s pressure was much greater than Megan’s, but she never complained, gradually changed, and finally got today’s recognition. But Megan can’t accept it. Now you can let go of your chic life. If you are a civilian, you are so natural and unpretentious. But the way she left was too bad. I hope she can keep Harry’s heart in the end. This is the most important thing.

5, the fifth magic weapon: you wear clothes, not clothes wear you. Clothes are for you. Clothing is a work, and you are the main body of the work. Put yourself in the position of the main body of the work.

They did a good job.

Our dear Bing Bing, this is all a show. She’s completely showing off her clothes. Look how beautiful this dress I’m wearing. This becomes "clothes wear you". After reading this article, Bing Bing will understand why not all photographers hold their cameras to her.

Design has meaning in it. If there is no sense of innovation, you can only touch yourself, but not others.

Princess ying

Fashion queen

In fact, everyone knows about fashion, and everyone has their own understanding and preferences. I just want to provide you with a wider range of thinking. Designers in China emerge one after another, and they grow up quickly, which is a very happy thing.

Thank you very much for your busy reading my article. Next time, we will talk about another highlight that has been ignored by people: the design of household goods.

You can follow me if you like.

Fushan original

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Media criticism of China football has caused fans to laugh at it. It is a hot topic that you can’t miss at 7 am.

Recently, there has been a "AFC Champions League" in China football circle, and the Super League team won all the matches in this round, which made China football fans shine at the moment. However, at this exciting moment, some people began to worry about the goal of domestic players, which made people feel a little surprised. Among them, Ran Xiongfei’s comments caused great controversy. He said that the team’s victory in three games was a shot in the arm, and it was completely nonsense to worry that domestic players scored less goals. What he seems to want to express is that in a team, everyone should contribute to the victory, not worry about who scores the goal. Of course, some fans don’t agree with this view. They think that if foreign aid always occupies the forefront of the scorer list, the room for improvement of local players will be limited.

However, is this idea too narrow? As a team, victory is the most important thing, and everyone should strive for it. In addition, we must not forget that local players also need time to grow up, and they need to improve their strength through youth training. Nowadays, the adult players have been finalized, but we can improve the overall level of football in China by cultivating young players. If we only pay attention to the immediate results and ignore the future development, then China football may never catch up with other countries. Therefore, let’s put aside our worries about the number of goals scored and take practical actions for the development of football in China.

Let us believe that as long as everyone tries their best, China football will surely usher in a more brilliant future.

The above contents and materials are all from the internet, and the relevant data, and the theoretical research is based on the internet data, does not mean that the author agrees with the laws, rules, opinions and behaviors in the article and is responsible for the authenticity of the relevant materials. I am not responsible for any problems arising from the above or related issues, and the author of this article does not bear any direct or indirect legal responsibilities.

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China Football ushered in a historic opportunity: the successful bid will surpass Japan and South Korea.

China Football Association recently announced its bid to host the FIFA World Cup, which has aroused widespread concern and heated discussion in the media. This is not only an important breakthrough in the history of football in China, but also a new milestone in the development of football in China. In recent years, China’s football has performed well in the Asian Cup and other competitions, and the domestic football reform is also constantly advancing, which provides the qualification and confidence for the China Football Association to bid for the World Cup. However, China Football Association faces many challenges. First of all, compared with the football powers such as Europe and America, there is still a gap in the overall strength of football in China, which needs to show enough strength and self-confidence.

Secondly, hosting the World Cup requires large-scale venue construction and infrastructure improvement, and cooperation with local governments and enterprises is needed to jointly promote related work. These challenges are difficult, but I believe that with the efforts of the China Football Association, they can be overcome one by one. Bidding for the World Cup is not only an opportunity for the development of football in China, but also a major test for the sports cause in China. By hosting the World Cup, more people can know about China football and provide more opportunities and support for the future of China football.

As Song Kai said, "The World Cup is a symbol, not only of China football, but also of China sports. Only with the World Cup can we truly become a big country." Therefore, the official decision of China Football Association is worth looking forward to and supporting. The hosting of the World Cup will lay a more solid foundation for China football to enter the world stage, and will also bring new development opportunities for China sports. I believe that in the future, China Football Association will make continuous progress and inject new vitality into the development of football in China.

Let’s look forward to China football shining on the stage of the World Cup! The Chinese Football Association (China Football Association) announced that it would bid for the World Cup, which caused widespread concern. As a gossip reporter, I can’t miss this hot topic. This move is an important step for China football to enter the international stage, and it is also an opportunity to achieve its own breakthrough and progress. Football is an international sport, and the cooperation and exchange between football associations in various countries is very important for the development of this sport. Aware of this, China Football Association is committed to strengthening cooperation with national football associations and promoting the development of football.

Bidding for the World Cup is also part of its in-depth cooperation. The cooperation between Chinese Football Association and International Football Federation will bring great opportunities for China football. The World Cup is one of the biggest events in the history of football, which has attracted the attention of billions of people all over the world. Holding such an event will bring great economic, social and cultural opportunities to China football. This is not only an important step for China football to enter the international stage, but also an opportunity to achieve its own breakthrough and progress. Compared with the past, the present situation of football in China has been greatly improved.

More and more China players have been signed by western clubs, and more and more foreign coaches have come to China to coach. However, compared with the top teams in Europe and South China, there is still a gap in American football. Bidding for the World Cup is an excellent opportunity for China football to show its true strength to the world. In a word, the announcement of China Football Association’s bid to host the World Cup is an important measure, which will promote the development of football in China and bring great opportunities to football in China. This is also an opportunity for China football to go international and achieve its own breakthrough and progress.

The above contents and materials are all from the internet, and the relevant data, and the theoretical research is based on the internet data, does not mean that the author agrees with the laws, rules, opinions and behaviors in the article and is responsible for the authenticity of the relevant materials. I am not responsible for any problems arising from the above or related issues, and the author of this article does not assume any direct or indirect legal responsibilities.

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Xu Genbao revealed the truth about China football, and Song Kai was embarrassed at the scene.

The news that Shanghai Shanghai team regained the Super League championship after five years excited many fans. However, some people sighed at the moment when they saw Wu Lei crying, and felt that football in China was hopeless. But the truth is far from simple. Behind the Shanghai team’s championship, there is an important person worth mentioning, and that is Xu Genbao. Recently, the players of the Shanghai team went to visit their mentor to express their gratitude. Xu Genbao said that he didn’t realize his dream of winning the championship, and it was Shanghai Port Group that really helped him realize his dream. His words revealed some hidden rules of football in China. Xu Genbao was able to express his views truthfully, which was related to Chen Qianyuan, the former head of Shanghai. Chen Xiaoyuan’s past events made him a target of public criticism, which embarrassed Xu Genbao’s words and deeds. Especially after Song Kai, the current head of the Football Association, took office, Xu Genbao’s speech attracted more attention. Xu Genbao not only regrets that his dream of winning the championship has not been realized, but also talks about the hidden rules of football in China.

He said bluntly that winning the championship in Hong Kong is inseparable from strong financial resources. According to Xie Hui, when he spoke the truth after drinking in 2021, he said: "Shanghai won a championship. I went to Shanghai and I knew that they spent 12 billion yuan!" This figure is shocking. Although Shanghai can win the championship with money, their national team has already become a third-rate player in Asia. This makes people deeply feel the plight of football in China. Xu Genbao has devoted himself to football all his life, but he still needs capital to show his youth training achievements. However, the success of a rich club alone cannot make China football regain its glory. Football in China needs the support and input of the whole people, and needs reform and innovation. Only in this way can we realize our real dreams. Therefore, it is exciting for people to win the championship in China, but we can’t lose hope in football just because of the success of a team. On the contrary, it should inspire us to support and devote ourselves to the development of football in China.

Only through the efforts of the whole people and reform and innovation can China football regain its glory and realize our real dream.

The above contents and materials are all from the internet, and the relevant data, and the theoretical research is based on the internet data, does not mean that the author agrees with the laws, rules, opinions and behaviors in the article and is responsible for the authenticity of the relevant materials. I am not responsible for any problems arising from the above or related issues, and the author of this article does not bear any direct or indirect legal responsibilities.

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In December, 2023, the first wave of NS new games was recommended: "The Brave Fight the Dragon Monster Wonderland 3" and other six models.

Hello, everyone, there was a big wave in early December, and we quickly recommended it to everyone. I hope you will like it.

As usual, the game released at the end of last month continued to be recommended this month, I hope you understand.

Recommended starsSaid, the highest five stars.

1. "Fantasy World Drunk Tiger Biography PLUS"

Game Type: Role Playing

Release date: November 30, 2023

This game of the same name was remade by Korean developers in the 1990s, and PLUS was added to show the improvement of the screen and content.

The game is in the form of turn-based RPG, which tells the story that Atahu, who is practicing in the deep mountains, was invited by a martial arts conference one day and went out for adventure.

Along the way, Atahu will meet companions of various professions, such as Shiba Inu who is a ninja, Catwoman who is quick and quick, etc., and form a team to take risks together.

Fast fighting and humorous dialogue, as well as MengMeng’s modeling make the game relaxed and interesting, and the setting with oriental kung fu connotation is also more attractive to players.

Comprehensive recommendation: ★★★★

2. Song of Acadia

Game type: strategy chess

Release date: November 30, 2023

A pair of lovers who met on the battlefield were forced to be hostile because of the civil war. The knight loyal to the queen and the princess who vowed to overthrow the rule played a sad imperial elegy in troubled times.

As a pixel war chess game, this is based on the four-way grid battlefield. With 12 classes, 25 skill trees and more than 150 functional combinations, players can freely build fighters and form a perfect combat team.

The more distinctive feature of the system is the role’s proficiency. As the proficiency of common weapons increases, new skills will be gradually realized, and the attack will be more powerful and restrained.

Game design is biased towards the style of the Royal Knights, and they all adopt the sad heroic experience in the big background to reflect people’s struggle against fate and helpless compromise.

Comprehensive recommendation: ★★★★★

3. "One hundred secrets and one sparse girl’s heart"

Game type: love puzzle solving

Release date: November 30, 2023

Many girls in the B-girl game are protagonists dating handsome guys, but this game is the opposite, and handsome guys focus on the protagonist.

Tojo lark, the daughter of a famous family, suddenly appeared in front of four handsome guys of all kinds, all of whom courted her without exception, asking for contact and even getting married.

The lark was deeply puzzled. Sure enough, her grandfather asked her to choose one to marry for the sake of the family, and sent her to another house to live with four men.

In order to resist the arranged marriage, the lark made up her mind that she would never fall, and slowly found that these four people actually had an unbearable past. Will things really be as she wished?

The game adopts the Q version and the seamless cut-in picture with normal proportion, some plots are relaxed and funny, and the puzzle solving and interactive design are also very exquisite, which can be regarded as the best in similar games.

Comprehensive recommendation: ★★★★★

4. "The Brave Fight the Dragon Monster Wonderland 3: The Journey of the Inferno Prince and the Elf"

Game Type: Role Playing

Release date: December 1, 2023

Pizarro can share a warm journey with Rosalie, and the game is worth the ticket price. The most unsatisfactory thing in DQ4 is the blackened Pizarro, which is called "the villain who washes white by the face value".

Of course, players who haven’t played DQ4 don’t hinder the fun of this game.

The monster design in DQ has always been a bright spot. The image set by Mr. Toriyama Akira from the early generation has continued to the present, and each has its own characteristics and loveliness.

The main gameplay of this game is to collect monsters and mate powerful varieties. Players need to catch different monsters in various regions according to the plot, cultivate them to upgrade and acquire skills. Rare monsters such as Golden Slime Wang must be matched by themselves, and they have a great sense of accomplishment after completing the illustration.

The first two games are pixel games, and this one has evolved into a full 3D image. Although it is still an animated rendering style, the monster image is still vivid.

The role movements are also enriched a lot, and the grass and shadows are good. For example, the series of reserved projects looks very smooth. Although the plot is not long, SE has made up the story of Pizarro and Rosalie, which is a little to appease the dissatisfaction of fans.

Comprehensive recommendation: ★★★★★★★

5. Batman: Akam Trilogy

Game type: action adventure

Release date: December 1, 2023

Batman trilogy is Arkham Madhouse, City of Akam and Arkham Knight.

Arkham Madhouse tells the story that Batman is trapped in a madhouse by a clown and forced to fight back to see through the clown’s plot.

The game is a linear game, but Batman’s skills are very rich, including boxing to meat fighting skills, stealth assassination design, and long-range bat darts to kill the enemy, which can be described as an all-round warrior.

The enemies of City of Akam are mainly riddlers, frozen people and other villains, and Catwoman will also appear as NPC. On the basis of the previous game, this game has improved the depth of the game and added many feeder designs. More than a dozen weapons make the Batman combat system even better, and it has the setting of driving a batmobile, which is perfect.

If the first two works can be transplanted, Arkham Knight is a bit unsatisfactory, because the original is a game in the PS4 era, and the original picture and system are the strongest in the series, with a capacity of 28G.

However, on the Switch version, there are large-scale bugs such as fuzziness and frame dropping, and the number of hair clubs even severely criticized Warner’s poor porting technology, which made players feel sorry.

The other trilogy does not contain Batman: The Origin, and there is no Chinese version. The good news is that a localization group has already started localization. Let’s look forward to it together.

Comprehensive recommendation: ★★★★★

6. Steam World: Construction

Game type: simulated operation

Release date: December 1, 2023

The world outlook of Steam World series is very attractive. Their science and technology are highly developed, and their species have been mechanized and become robots with hearts.

However, the lack of resources and the retrogression of science and technology make the steam world no longer suitable for life. This game requires players to build a complete ecological town, send workers to dig underground constantly, find the lost ancient science and technology, and emigrate to aliens.

The idea of the game is to use roads to connect logging yards, factories, mines, etc., and they will automatically start working, then recruit engineers, miners and other jobs and start digging underground resources.

There will be all kinds of minerals and resources in underground tunnels, which will be excavated continuously forward and downward. Attention should also be paid to the safety of tunnels, the establishment of supporting columns, transportation channels and so on.

With the development of towns, residents will need more entertainment and leisure facilities, such as bars (robots also drink? )。

In short, you should balance the demand and dig as soon as possible to complete your mission and save the world.

Comprehensive recommendation: ★★★★★


That’s all for today. Thank you for watching.

Your concern is the greatest encouragement to me.

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Chinese culture

Chinese culture, or China culture and Huaxia culture, refers to the sum total of various cultural ideas, values, moral norms, artistic forms, literary works and philosophical thoughts handed down from the history of China. It is the spiritual wealth created by the people of China in the long-term historical development process, and it is the spiritual pillar and cultural foundation of the Chinese nation.

Chinese civilization refers to a form of civilization in the history of China, which is a unique civilization system bred, developed and passed down in China. Chinese civilization has a long history and rich cultural heritage, including Chinese characters, traditional Chinese medicine, Taoist thought, Buddhist thought, Buddhist culture, poetry and songs, music and dance, painting and sculpture, etc.

Chinese civilization emphasizes the harmonious coexistence between man and nature, and Chinese culture with a long history pays attention to the construction of morality and social order, which has had a far-reaching impact on the development of world civilization. Generally speaking, Chinese culture and Chinese civilization are interrelated and interdependent. Chinese culture is an important part of Chinese civilization, and Chinese civilization is the carrier and manifestation of Chinese culture.

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In 2023, beauty brands digitally "race"?

The scale of China’s beauty market continues to enlarge. Under the torrent, consumption is driving the transformation of beauty retail industry.

According to the data released by the National Bureau of Statistics, in the first half of 2023, the total retail sales of social consumer goods was 22,758.8 billion yuan, up 8.2% year-on-year, of which the retail sales of cosmetics products was 207.1 billion yuan, up 8.6% year-on-year. In the first half of this year, the total retail sales of cosmetics exceeded 200 billion yuan for the first time, the highest level in history.

"The beauty market has shown a strong resilience, and there is still a lot of room for growth in the market, which may break the 400 billion mark this year. However, from a competitive point of view, the beauty competition is increasingly entering the deep water area. Full scene and digitalization have become the key words in recent years. Some enterprises rushed out, but some enterprises obviously lacked stamina. " Insiders said.

The beauty market is still in the growth stage. Of course, the digital evolution in the beauty field is also very prominent, and online and offline digitalization is a mainstream. We have seen that the digital evolution of beauty has entered a new era of "following the needs of customers".

Let me talk about it firstL’Oreal.

According to the data released by L ‘Oré al China, its overall performance increased by 5.5% against the trend in 2022, exceeding the market average by 11 percentage points, and it will continue to lead the market in the first quarter of 2023.

"In particular, we actively embraced China’s leading digital ecology and achieved double-digit growth in e-commerce channels." Fabry, President of L ‘Oré al North Asia and CEO of China, said that the use, acceptance and professional ability of digital tools in China are far higher than those in other parts of the world.

In fact, L ‘Oré al started digital construction very early. In 2017, L ‘Oré al began to build a beauty data lake. L ‘Oré al China stepped up the development of online channels in 2020, connecting with consumers through a brand-new social e-commerce model, so that they can feel all kinds of online and offline services.

At the same time, L ‘Oré al began to lay out the future AI artificial intelligence engine, from "digitalization" to "digital intelligence".

In recent years, we have also seen its achievements. For example, the latest Lancome smart hand-held high-precision makeup equipment HAPTA is designed to meet the beauty needs of people with dyskinesia; Detection and guidance tools, such as la roche-posay’s skin detection application SPOTSCAN, Armani Beauty’s skin detection equipment Metaprofiler and Karshi’s scalp and hair analysis equipment K-Scan; Personalized beauty technology solutions, such as Shu Uemura’s exclusive eyebrow makeup to achieve professional eyebrow makeup at home, COLORSONIC, a home dyeing magic wand for L ‘Oré al Paris to solve the problem of hair dyeing at home, and Maybelline’s virtual beauty application; And sustainable beauty technology solutions, such as L ‘Oré al Pro’s water-saving hair care artifact WATER SAVER, which has saved more than 42 million liters of water so far.

Today, L ‘Oré al China has entered the second stage of digital transformation-bringing better experience to consumers and multidimensional insight to business with data. From online and offline (O+O), upgrade to a new consumption scene that integrates online, offline and chain (O+O, online+offline+on-chain).

For example, in terms of consumer insight, L ‘Oré al is collecting a large amount of consumer data from the bottom up and opening up online and offline data islands, making big data analysis an essential ability for consumer insight. The discussion of beauty preferences and the evaluation of products can use big data and AI capabilities to provide brands, products, services and experiences that they are interested in.

With the development of the industry, the competition of beauty track is becoming more and more fierce, and the rising of domestic beauty brands is the obvious trend of current market development.

The digitalization of domestic brands is also radical, and we takeshanghai jahwa corporationFor example.

Shanghai jahwa, as the head enterprise of domestic beauty industry, owns many well-known brands, such as Six Gods, Meijiajing and Gough. In terms of digital transformation, a series of efforts have been made. Of course, the result of digital transformation is also reflected in good performance.

In fact, Pan Qiusheng, the helm of shanghai jahwa, put forward the "123 Management Policy" with consumers as the center, channel advancement and brand innovation as the basic point, and culture, system and digitalization as the boosters.

Behind digitalization, the production of beauty companies will be driven by data. Big data and artificial intelligence will significantly improve the decision-making level and productivity of enterprises, and enterprises will operate the market to serve consumers with brand-new logic.

We have observed that shanghai jahwa’s digital transformation has opened up online and offline through digital empowerment. So far, more than hundreds of "cloud stores" have been established in shanghai jahwa, and the sales efficiency of "cloud stores" has been greatly improved. Next, shanghai jahwa returned home to build more "online cloud stores" and create its own digital industrial chain.

For different stages of consumer demand insight, it builds a development methodology of track identification, concept optimization, formula optimization and system optimization with data empowerment, and undergoes big data analysis, consumer research and test feedback at each key node. For example, shanghai jahwa has signed an in-depth cooperation contract with Tmall New Product Innovation Center (TMIC), which can promote R&D and product innovation with TMIC’s comprehensive consumer big data and industry insight.

Moreover, in artificial intelligence, shanghai jahwa is also ahead. It is understood that shanghai jahwa has created an AI skin detection program based on tens of millions of face data. Through the skin measurement of key points of face, combined with the background AI big data calculation and analysis, an analysis model of skin state of Chinese people in all dimensions is established, which is more suitable for customized detection and analysis of China people.

By building a data system around consumers, promoting product innovation based on consumer demand and creating new channels in combination with consumer changes, shanghai jahwa’s digital infrastructure can be said to be very stable.

Look at the channel brand of beauty cosmetics again.beautiful.

It is understood that in the past year, AFIONA Yanli opened 56 new stores, and the number of main stores exceeded 200. Stores have newly entered 12 cities, at the same time, 60 stores have been renewed, and their profitability has also been greatly improved.

Wu Tao, CEO of Yanli Group, said at the Supplier Summit in 2023 that AFIONA Yanli will continue to promote digital construction, and carry out digital cultivation from the dimensions of enterprise planning management, commodity efficiency management, digital fine operation of stores and precise marketing of members. At the same time, we will build a high-standard digital team dedicated to AFIONA Yanli.

In the past, it was the most difficult thing for cosmetics enterprises to make decisions by looking at the data, and then improve the efficiency of product turnover, and the online digital system made the data timely and effective. At present, Yanli Group can calculate all the complete business data indicators every 12 minutes, including about 300 business indicators, such as gross profit margin, commodity turnover, membership change and repurchase rate of new and old members.

From the marketing side. In the marketing department, front-line employees can accurately group members and reach them in various ways through CDP and other users’ operation of digital tools, and quickly recover the effect so as to optimize and adjust the marketing strategy. Among them, the digital tool divides Yanli users into 500+ users, and there are about 451 crowd tags. By tagging, the products are combined and matched, so as to find out the functional products that match the users, and make accurate portraits of users in the process of mutual integration. At the same time, at present, the one-to-one information push in the circle of friends and small programs relies on background marketing and big data systems to analyze and predict the crowd-based and accurate portraits.

For the beauty industry, the bigger difficulty is how to make digital decisions.

It is reported that the global operating data of Yanli Group can be provided not only to senior decision makers, but also to front-line employees such as regions, communities and store managers. This is because when making decisions, not only the top management, but also the front-line business colleagues need to know the actual situation of store business data in real time, including inventory sales, inventory structure, best-selling products and unsalable products. It is helpful for front-line business colleagues to master more specific data information and help decision-makers to obtain more detailed data reference in strategic choice.

According to the Retail Business Review, both the brand side and the channel side of the beauty industry put digitalization at the top of their strategic position. Digital transformation is the first-hand project, and at the same time it should penetrate into all links of the front, middle and back end. So it must be a long-term investment.

The domestic middle class continues to grow, and more and more consumers in China begin to change from practical consumption to enjoyment consumption. The 2023 McKinsey China Consumer Report: Resilience Times pointed out that the middle class will continue to grow, and by 2025, 71 million families will enter this higher income range, which shows the great potential of China’s consumer market.

At the same time, according to the forward-looking forecast, the scale of China’s cosmetics market will reach 937.4 billion yuan by 2028, and the average annual growth rate will reach 7.11% from 2023 to 2028. In the next five years, China’s cosmetics market, especially the mid-to high-end market, will continue to maintain its leading position in the global cosmetics industry.

China’s consumption upgrade is opening a "new golden age" of beauty cosmetics.

So for brands and retailers, how to compete in the market in the "new golden age" of beauty? We believe that we need to think from the "digital evolution" of the consumption environment.

First, consumer changes.Consumers are not only in the physical environment, but also in the virtual environment. They are the mainstream in the field of social discourse.

Second, the online and offline scenes are accelerated.Behind this is the integration of online and offline traffic, data, marketing, organization and supply chain.

For example, digital selection, especially for new product development. Now using big data and algorithm tools, we can get the demand of consumer market in time, and gain insight into the market sales of other competing products through data, and also create explosive products for consumer hobbies, so that the probability of success of new products will be greatly improved.

Thirdly, digitalization has become the key to get through the second pulse of "people and goods yard".The relationship between people and goods yard has been completely reconstructed, and the digitalization of people will be the most important. The front-end stores are digitized, covering the whole process of users’ shopping. It is also a prerequisite for the full realization of C2B in the future.

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This national-level game with a download volume of over 1 billion has made China culture "into the bones"

Last weekend, Dream World held an offline celebration of the 10th anniversary of Subway Parkour in Shenzhen.

When watching this celebration, the plan revealed by the project team of Subway Parkour attracted the attention of the game daily, including the 10th anniversary edition of adding one-click black, dress-up management function, brand-new rock characters, adjusting the game of props, and more heavyweight revelations in the future. It is foreseeable that after these ideas are installed:

The social links, content depth and user stickiness of Subway Parkour will change accordingly.

Although Subway Parkour has been online for 10 years, it is still a big DAU product active in the game market. Last year, "Subway Parkour" also set a "red myth" in the domestic market, which occupied the top spot of iOS free for 33 days in a row.

Such a game, which has made national influence, needs to carry not only entertainment, but also the positive social value of cultural products. In the new plan revealed by the project team, Game Daily found the new thinking on how to do a good job in culture in Subway Parkour, which has certain reference significance for more big DAU products.

In the past 10 years, how did Subway Parkour use "city" to do a good job in China culture?

"What city are the players expecting our next stop?" This sentence mentioned by the project team of Subway Parkour summarizes the key thread of the expansion of the game content of Subway Parkour in the past 10 years.

This is actually the key means for Subway Parkour to carry and spread culture. Since its launch, Subway Parkour has been updated in more than 100 global cities, including China, which has covered more than ten cities including Beijing, Shanghai, Xi ‘an, Guilin, Sanya, China, Hong Kong, Harbin, Macau, China, Wuhan, Chang ‘an and Shenzhen.

This kind of thinking is not difficult to understand. The city is a synthesis of customs, history and environment, which can provide a lot of material reference for game creation, and the diversified content developed can also meet the players’ demands for novelty. At the same time, the city itself is also an emotional link to reach the users in the place, and the culture condensed by the city has been transmitted in such an interesting scene.

Of course, a good presentation of culture also requires a deep foundation.

Take the Shenzhen version released on the 9th anniversary as an example. There are signs of Shenzhen behind the pictures that frequently appear in the scene, such as Shenzhen Bay Bridge in the depths of the scene. There are buildings with the reference of China Resources Building "bamboo shoots"; Behind the "East Gate" is the Dongmen Pedestrian Street, the oldest commercial district in Shenzhen. In addition, the bay scene on the left is also constantly strengthening the label of Shenzhen coastal city.

In addition to this intuition, Subway Parkour is also supplementing the "image" of Shenzhen with more details. On the one hand, in the scene, you can see the mobile milk tea carts that appear at intervals, and Shenzhen has the title of "milk tea capital"; On the other hand, the version of the character "Master Deer" based on the design of Luzui Villa is not only a simple combination of unique scenic spots, but also shows the characteristics of "young and energetic".

A lot of details show the unity of Shenzhen’s external impression and internal spirit, which makes players feel "seeing my home" and allows "foreign players" to have a more comprehensive understanding of Shenzhen and more cities.

It is worth noting that "Subway Parkour" attaches great importance to universality in urban culture, which makes the culture carried by different urban versions have a global market spread foundation.

For example, the exquisite music, because the scene of Subway Parkour is pure music, solves the threshold of text understanding, thus making music "borderless" a reality. The Shenzhen version of the music mentioned above has been well received, and players can be seen on bilibili that they want to run a little longer "for the sake of music". And listening to the music and guessing the version of the second-generation content can also trigger a large number of players to participate.

Another point is the adjustment of the role image. If you want to integrate some local distinctive content into the game and even spread it on a global scale, you have to consider the visual perception.

Take Lao Sun, who was released in the Beijing version, as an example, we can see that the typical characteristics of the Monkey King’s golden hoop and "monkey face" are maintained, but at the same time, more fashionable styles such as hairstyles are being added. Referring to the Monkey King, who is adapted from today’s film and television, he will find that he is following the same idea, retaining the uninhibited spirit, and presenting it in a more fashionable and personalized way. Although it is still unique to the China version at present, the image after this "adjustment" will have more advantages in foreign export in the future.

Spreading the accumulated IP characters is on the one hand. Subway Parkour also shows its cultural skills in the creation of original characters. For example, the character "Mo Yun", which was launched when the Suzhou version was launched during the National Day this year, itself took the background of many famous landscape paintings in Suzhou, and the oil-paper umbrella held by the character and the "skateboard" in the shape of ink painting were all featured in the misty rain south of the Yangtze River. This role has been praised by many players because of its high face, and it is also arousing users’ interest in Suzhou culture.

Suzhou version of the map is also full of national flavor.

Based on these long-term investments, with the changes in the coverage and depth of the city, the China culture carried by Subway Parkour has become more and more "heavy", which has made this product a social value that cannot be ignored.

The 10th anniversary conference shows the greater imagination of Subway Parkour.

On the basis of the model that has been run through, the signal revealed by the tenth anniversary celebration is a more diversified combination exploration. Game Daily found that at least two adjustments are closely related to cultural carrying capacity:

The first adjustment is more props competition themes, and the project team mentioned that there may be urban themes.

This means that the combination of Subway Parkour and the city has more forms of presentation than comprehensive scenes and limited roles. Take Suzhou as an example. Typical local foods such as "Squirrel Mandarin Fish" and "Suzhou Braised Duck" may appear as special effects props, and the scene may be refined from the whole city of Suzhou to a landmark such as "Humble Administrator’s Garden", so as to make it from coarse to fine.

The second adjustment is to dig deep into the role. The project team said that there will be real-life dubbing in the future, and there will be a story background.

In the past, the introduction of the role of Subway Parkour was relatively simple, in fact, there were "regional restrictions". For example, Lao Sun mentioned earlier may be out of China. Even if overseas players like the role, it is difficult to deeply understand the China culture behind the role through games. However, as Subway Parkour becomes a deep role, it can build a bridge for users to trace its roots.

These ideas are not groundless, we can look at a concrete example.

This year’s Spring Festival "Subway Parkour" updated the Luoyang version, and the limited role of the version was Song Yi, a traditional opera style, which soon became one of the most discussed topics among the players. During that time, some people in bilibili analyzed the gender of Song Yi, some painted for Song Yi, and some people compared the feel of this role with other roles.

The Game Daily found that the discussion of Song Yi by players is not limited to the superficial image, and many people are paying attention to the specific drama classification and the corresponding role business referenced by this image. This can prove that they are interested in the culture behind the role. Therefore, "Subway Parkour" supplements the background story of the characters, which will make the players driven by interest deeply understand the corresponding culture.

In addition, we can see that cities are also updating their versions. For example, Beijing was launched in 2014, and the Beijing Spring Festival version appeared in 2020. Both versions are quite popular, which means that players’ exploration of cities cannot be completely satisfied by a single comprehensive map of cities. The future prop competition will be integrated into the urban theme, which precisely meets this demand.

Of course, how to make the content of Subway Parkour and whether it can combine culture well depends on the accumulation and achievements of the project team itself. However, it can be confirmed that the social strengthening of Subway Parkour and the promotion of DAU driven by the content adjustment will further amplify their influence of carrying culture.

Innovation is not limited to the gameplay. Parkour on the Subway has deep social value by "grasping with both hands".

Spreading excellent culture is an important part of the game company’s social responsibility, but we can’t ignore some problems that may be brought by its own entertainment. The special product form makes the game company have to think more comprehensively.

It can be seen that the Subway Parkour, which is deeply rooted in China culture, is constantly being made, with particular emphasis on the protection and concern for young users.

For example, in addition to strictly limiting the duration of underage players’ games, Subway Parkour has innovatively formulated a "double-limit height" system for the common social problem of teenagers’ recharge: in the case of abnormal recharge with high quota and high frequency, Subway Parkour will pop up an answer box when it is initially restricted, and it can only be recharged if it is correctly answered; Advanced restrictions will force you to enter the recharge cooling-off period, and the interval for continuous payment must be more than 30 minutes.

Another example is to stimulate young people’s interest in learning through education. This year’s eleventh edition of Subway Parkour updated the Suzhou theme version, and the official combined the famous articles written in Suzhou in history to make a collection activity. After completing this activity, it can be exchanged for many rewards including characters. Teenagers can remember these excellent poems while entertaining.

In short, Subway Parkour once again demonstrates a truth: you can’t talk about value without content, and you can’t give up value and do content first. Industry history has constantly proved that only good products with parallel content and value can become evergreen explosions, because only such products can truly meet the growth demands of users and get long-term feedback from users.

Using the six words on the big screen of the celebration to evaluate "a new starting point for the tenth anniversary", we look forward to the better performance of the national product "Subway Parkour" in the future and expect it to accompany more people to grow up.

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Is playing badminton good for cervical vertebrae? What is not suitable? Is there any other way to exercise?

if it isIt is better to play badminton for the problems of cervical curvature and muscle fascia around the neck.But if it is a patient with cervical disc herniation, it is a bit too intense to use this exercise. If it is,It’s okay to play civilization ball.If you play a more intense competitive game, it is very likely that the pressure on the cervical intervertebral disc will increase during the intense process.

In addition, if you are a young friend with good joints in all aspects, it is possible to improve the cervical spine by playing badminton; if it isOlder friends may have some problems with their knees.Then when playing badminton, it may be too intense and cause joint problems. Don’t think that this happens less. There are still many patients who have knee joint problems because the cervical vertebra is not good at playing badminton in clinic. For example, the following action is more common when two friends are playing a game. Do this action repeatedly.It may lead to cartilage wear and meniscus damage in friends who have joint problems..

seeMany people here say that Dr. Xie thinks too much.But I also want to tell my friends,Dr. Xie has been in contact with too many patients with sports injuries.Playing badminton has a very big feature. When you start playing, you definitely want to play a dozen civilized balls. However, with the growth of technology and the increase of interest, you will gradually consider competing, and you will know when you communicate with friends who play badminton.There’s not an hour or two when you can’t sweat through and you’re not satisfied..

soThe exercise recommended by individuals to alleviate the problem of cervical spondylosis is flying kites.This sport is relatively soft, and it can breathe fresh air outdoors, which is also good for heart and lung function. Moreover, this sport is suitable for all ages, no matter how old they are. Sometimes flying kites will take the way of walking backwards, which is also good for exercising the muscles of lumbar spine and knee joint. in additionNowadays, kites are designed reasonably. As long as there is wind, they can basically be put up, and it is not necessary to run to help fly kites as in the past..

At present, the incidence of cervical spondylosis is relatively high from young to old, which is definitely related to the changes in our daily life. For example, using mobile phones and computers for a long time, especially for young people nowadays, reading books, doing homework and using mobile phones for a long time, many teenagers have already begun to have changes in cervical curvature. To be honest, this is very heartbreaking.

soIf we want to change the state of cervical spine, we must start with the correct use of cervical spine.For example, when we look at the mobile phone, don’t look down at it. We should try to place the mobile phone at the eye level with our eyes. When working with the computer, we should also try to adjust the monitor to the eye level with our eyes, so as to ensure that our cervical vertebrae are not lowered downwards.

And before weIn daily work and life, it is very beneficial to insist on using spare time every day to do neck rehabilitation exercise and relax tense neck muscles and fascia of shoulders and back.!

Playing badminton is indeed one of the better exercises for the cervical spine. However, if the cervical spine problem is serious and there is a serious disc herniation, patients can take flying kites, which is a little soothing.

In addition, changing the way we use cervical spine and insisting on rehabilitation exercise in daily life are also very important means to protect, prevent and treat cervical spine. Only by combining a variety of means can we really help us improve the problem of cervical spine. If you have other doubts, you can leave a message below and discuss them together.

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