年度归档 2024年7月13日

????Xinhua Finance, Beijing, August 26th, Xiaomi Group26 daysAnnounced 2020 interim results, revenue and profit performance exceeded market expectations. Total revenue in the first half of the year reached RMB 103.20 billion, an increase of 7.9% year-on-year; adjusted net profit 5.70 billion yuan.

Xiaomi Group2020 Q2 revenue RMB 53.50 billion yuan, an increase of 7.7%; adjusted net profit RMB 3.40 billion yuan, an increase of 46.6%.

????In the second quarter of 2020, Xiaomi sold 28.30 million mobile phones worldwide, ranking fourth in the world in market share. Xiaomi mobile phones continued to gain a foothold in the high-end market, with the global average selling price of smartphones increasing by 11.8%. In overseas markets, Xiaomi’s high-end mobile phone shipments priced at 300 euros and above increased by 99.2% year-on-year in the second quarter. The European market increased by 64.9% year-on-year, entering the top three for the first time, and the Spanish smartphone market topped the market for two consecutive quarters.

????Xiaomi AIoT business continues to lead the global smart life. As of June 30, 2020, the number of connected devices on Xiaomi IoT platform reached 271 million, an increase of 38.3% year-on-year. In June 2020, MAU users reached 78.40 million, an increase of 57.1% year-on-year.

????Internet service growth is solid. In the second quarter of 2020, internet service revenue reached RMB 5.90 billion, an increase of 29% year-on-year. In June 2020, MIUI’s global monthly active users reached 340 million, an increase of 23.3% year-on-year.

????In the new decade, Xiaomi has upgraded its core strategy to "Mobile X AIoT", which is more of a multiplier effect and a unified whole of mutual blessing. Focusing on the core business of mobile phones, AIoT layout builds a better life, making Xiaomi a true leader in the future lifestyle.

????The mobile phone business has firmly established a high-end market share and ranks among the top four in the world

????In the second quarter of 2020, despite the impact of the epidemic on the global mobile phone market, Xiaomi’s smartphone business remained stable, with revenue of RMB 31.60 billion yuan and mobile phone sales 28.30 million. According to Canalys statistics, in the second quarter of 2020, Xiaomi’s global smartphone shipments continued to rank fourth in the world, with a market share of 10.1%.

????Xiaomi Group continues to promote the mobile phone dual brand strategy. The Xiaomi brand has firmly established itself in the high-end market, and the proportion of mid-to-high-end mobile phone sales has increased. The average unit price of smartphones has increased by 11.8% year-on-year. During the JD.com 618 shopping festival, Xiaomi 10 won the sales champion in the 3500-4500 price range. On August 11, Xiaomi 10 Supreme Commemorative Edition was launched, equipped with cutting-edge 120W wired fast charging and 50W wireless flash charging. The battery adopts the industry’s first mass-produced graphene-based lithium-ion battery, and once again won the world’s first overall score of DXOMARK camera with a total score of 130 points, making it the best flagship mobile phone in the world to take pictures. Redmi continues to promote the popularization of 5G mobile phones. In May, Canalys released data showing that three of the top ten best-selling models in the world for Quarter 1 in 2020 are Redmi models, and Redmi is also the only domestic mobile phone brand on the list.

????AIoT leads the future smart lifestyle

????During the reporting period, Xiaomi’s AIoT platform lead was further expanded. As of June 30, 2020, the number of connected IoT devices (excluding smartphones and laptops) on the IoT platform reached 271 million, an increase of 38.3% year-on-year. The number of users with five or more devices connected to the Xiaomi IoT platform increased to 5.10 million, an increase of 63.9% year-on-year.

????On June 30, 2020, the number of monthly active users of the intelligent assistant "Xiao Ai Classmate" reached 78.40 million, an increase of 57.1% year-on-year, continuing to become one of the most active artificial intelligence voice interaction platforms in China. The openness of Xiaomi’s smart life scenarios continues to increase. In June 2020, the number of monthly active users of Mijia App reached 40.80 million, an increase of 34.1% year-on-year. Among them, 67.9% of users are from non-Xiaomi mobile phone users.

????In August 2020, Xiaomi also released the Xiaomi Magic Share function that supports collaborative interaction between Xiaomi devices. This function supports cross-screen collaboration between mobile phones and notebooks, one-click transfer of video calls with multiple end points, relay transmission of music and picture data, etc. Continuous smart home, wearable devices, and end points with screens. Bring richer scene applications and a more convenient and elegant interconnection experience. This is an upgrade of the smart collaboration capabilities of mobile phones and Internet of Things devices.

????In the new decade, focusing on the core of the mobile phone business, the AIoT ecosystem will penetrate multiple scenarios, win more users, obtain massive data, and become the moat of Xiaomi’s business model, making Xiaomi a leader in the future lifestyle.

????IoT and consumer goods are growing steadily, and smart TVs rank first in China

????Although the epidemic affected the pace of production, transportation, sales and product release in the first half of 2020, Xiaomi’s IoT and consumer goods business withstood pressure and maintained growth. Revenue reached RMB 15.30 billion during the reporting period, an increase of 2.1% year-on-year.

????Xiaomi Smart TV continues to maintain its leading position in the industry. In the second quarter of 2020, Xiaomi Smart TV shipped 2.80 million units worldwide. According to the statistics of Orville Cloud Network, as of the second quarter of 2020, Xiaomi TV shipments ranked first in the Chinese mainland market for the sixth consecutive quarter. Xiaomi Smart TV is also becoming more and more popular in overseas markets. Xiaomi Smart TV entered Poland, France, Italy and other markets in the second quarter. While maintaining the industry’s leading position in shipments, Xiaomi Smart TV continues to improve technical investment and explore the high-end market. In July 2020, Xiaomi launched the first ultra-high-end TV – the Master Series 65-inch OLED TV. In August of the same year, Xiaomi released the second ultra-high-end product in the Xiaomi TV Master series, Xiaomi Transparent TV, which is the world’s first mass-produced transparent OLED TV. The subversive transparent form represents Xiaomi’s exploration of the ultimate form of future TV.

????Xiaomi’s IoT business is also constantly exploring overseas markets. In July 2020, Xiaomi held the first global press conference of the Xiaomi ecological chain, launching to global users including the Mi Band 5, the Mi True Wireless Headset 2 Basic, and the Xiaomi electric scooter Pro2 in cooperation with the Mercedes-AMG Petronas F1 team.

????Internet services steady growth diversification trend further strengthened

????In the second quarter of 2020, Xiaomi’s internet service revenue grew strongly, reaching RMB 5.90 billion, an increase of 29% year-on-year.

????In June 2020, MIUI monthly active users reached 340 million, an increase of 23.3% year-on-year.

????Internet advertising business continued to grow. In the second quarter of 2020, advertising revenue reached 3.10 billion yuan, an increase of 23.2% year-on-year. Showing the vitality of Xiaomi’s Internet commercialization under different economic conditions.

????In the second quarter of 2020, the diversification of Xiaomi’s Internet business continued to advance, and the vitality of emerging businesses continued to break out. The emerging business is internet services other than Chinese mainland smartphone advertising and games, including TV Internet, Youpin e-commerce, financial technology and overseas Internet. The revenue of this part of the business increased by 39.5% year-on-year, accounting for 39% of the total revenue of internet services. Among them, the TV Internet business grew strongly. As of June 2020, the MAU users of smart TVs and Xiaomi boxes 32 million, an increase of 41.8% year-on-year, and the number of Xiaomi TV paid users 4 million, an increase of 33.1% year-on-year.

????Overseas market revenue grew steadily, and the European market entered the top three

????In the second quarter of 2020, Xiaomi’s overseas market revenue reached RMB 24 billion, an increase of 10% year-on-year. According to Canalys data, in the second quarter of 2020, Xiaomi ranked among the top five in smartphone market share in a total of 50 countries and regions around the world, and ranked among the top three in 25 markets. Xiaomi’s mobile phone business is still growing in major markets, especially in the European market.

????According to Canalys data, in the second quarter of 2020, Xiaomi’s smartphone shipments in the European market rose against the trend, growing by 64.9% year-on-year, with a market share of 16.8%, making it the top three smartphone manufacturers in Europe for the first time.

????Xiaomi’s smartphone shipments in the Western European market increased by 115.9% year-on-year, the first growth rate among major manufacturers. Among them, the smartphone market share in Spain remained the first for two consecutive quarters, growing by 150.6%, and the market share reached 36.8%. The market share of smartphone shipments in France ranked second, and the top four in Germany and Italy.

????According to IDC statistics, in the second quarter of 2020, Xiaomi smartphones maintained the first shipment volume in India for 12 consecutive quarters. According to Canalys statistics, Xiaomi’s share in the Indian smartphone market exceeded 30.7% in the quarter. At the same time, Xiaomi’s globalization breadth further expanded. In the second quarter of 2020, Xiaomi’s shipments of smartphones in Latin America, the Middle East, and Africa increased by 99.4%, 66.3%, and 113% respectively, ranking among the top five in Africa and the top four in the Middle East and Latin America.

????JP Morgan Chase commented that Xiaomi’s rapid expansion of market share in the European market is conducive to attracting high-income user groups, further increasing the average selling price of mobile phones, and broadening the space for internet service monetization.

????

1905 movie network news According to Hong Kong media reports on February 21, the 68-year-old was secretly admitted to the hospital for treatment on the 20th, and was suspected of being arranged to the oncology department due to a serious illness. Subsequently, Wu Mengda’s friend revealed to the media that a friend went to visit Uncle Da, and he lost a lot of weight and needed time to rest. He also revealed that when he called Uncle Da two months ago, Uncle Da had been bearish about life and death, and confessed that "if you want to go, you can go". Later, he found a good medical team to help, and the situation was much better, so he called to report safety.

Tian Qiwen didn’t know what kind of illness Uncle Da was. His friends who visited the shift said that the disease had spread, but it could still be cured, and it was not too complicated. Uncle Da is currently leaving his job and actively receiving treatment in the hospital, and his wife and family are taking care of him in Hong Kong. Tian Qiwen reported safety late at night on the 21st, saying that Uncle Da completed the operation in good condition.

According to sources, Wu Mengda’s health deteriorated before the Spring Festival. In previous years, friends could receive his greetings during the Spring Festival, but this year Wu Mengda’s holiday greetings have not been sent, and the greetings sent to him by friends have not been replied.

Previously, when Wu Mengda was asked about his physical condition on the show, he said: "My heart was infected by the virus. At that time, I really couldn’t do anything. I wanted to do a lot of things in my heart, but I couldn’t do it." Even more helplessly and bluntly: "It seems that I am getting farther and farther away from many audience friends. When it is quiet at night, I feel like I am leaving."

At present, Wu Mengda is in a state of loss. The director who has worked with him many times has come forward to express his messages of condolences, but has not received a response. He said: "I can’t contact Da Ge for the time being, and I have been praying for Da Ge. The good man has a safe life, and I hope he will be lucky."

　On July 29th, Chengdu High-tech Zone Gazelle Valley Digital merchandise Industry Base. An industry high-end dialogue focusing on "carbon neutrality" with the theme of "Exploring Sustainable Social Value Innovation" was held in the city hall of Qingteng (Chengdu).

The cutting-edge dialogue with the theme of "Under the Qingteng Tree | Industrial Opportunities and Investment under the Double Carbon Target" brought together many top experts in the industry and more than 100 entrepreneurs.

Challenges and opportunities of energy transformation in the "dual carbon" era, overseas market exploration and practice of new energy companies, digitally driven green buildings to sustainability, photovoltaic and electric vehicle market research… Focusing on carbon neutrality industry innovation, investment, enterprise development and other topics, Sequoia China Investment Partner and China Energy Research Association Executive Director Li Junfeng, if the new energy CEO, Tsinghua-Qingteng Future Science and Technology Academy (Phase IV) alumnus Li Yi, Director of the National Gold Securities Research Institute Su Chen, Senior Advisor of the Strategy and Development Department of Tencent Group Asian Development Bank Former Chief Energy Expert Zhai Yongping, Vice President of Tencent Cloud, Head of Energy and Resources Industry Shi Mei, Tencent Qingteng General Manager Wang Lan and other experts and more than 100 entrepreneurs, jointly conducted In-depth discussion.

This is also a year after Qingteng landed in the city living room in Chengdu, he once again led entrepreneurs to Chengdu and introduced high-quality industrial resources such as Qingteng Tree Platform and Tencent SSV carbon neutrality laboratory to explore new topics.

At present, what measures do Internet technology companies have to really promote industrial progress in the field of energy or dual carbon? Zhai Yongping, a senior consultant of the Strategy and Development Department of Tencent Group and the former chief energy expert of the Asian Development Bank, believes that innovation in the field of new energy and renewable energy mainly relies on young people, private enterprises, and mainly relies on the interaction between domestic and foreign countries to inspire each other. Zhai Yongping conducted a systematic analysis of Tencent’s many measures and concepts in promoting carbon neutrality goals in recent years.

Since the national dual carbon target was put forward, in March 2022, Tencent released the Tencent carbon neutrality strategy and roadmap. He summarized that Tencent’s efforts to help the whole society achieve carbon neutrality are divided into three points, one is on the C side, such as through WeChat reach ability, allowing 1 billion users to use our WeChat Mini Program and even games to encourage and support consumers’ green life transformation; the second is on the B side, using digital technology to help the industry reduce emissions; the third is on the S side, supporting the innovation of the whole society, through the "carbon search plan", supporting the whole society in the 2C process to encourage innovation.

As Tencent and Chengdu join hands to explore industrial innovation and upgrading, this event is just one of the many actions taken by Qingteng × Tencent’s new merchandise headquarters to help local high-quality development.

Tencent × Chengdu join hands to cultivate high-quality development of private enterprises

Private enterprises are ushering in an unprecedented opportunity for development. On July 19, the "Opinions of the Central Committee of the Communist Party of China and the State Council on Promoting the Development and Growth of the Private Economy" was released. The opinion pointed out that the private economy is a new force to promote the Chinese path to modernization, an important foundation for high-quality development, and an important force to promote our country to build a modern socialist country in an all-round way and achieve the goal of the second century. The "Opinions" were issued, which gave private entrepreneurs across the country a "reassurance".

In recent years, Chengdu has become a "blessed land" for private enterprises. Data show that in 2022, Chengdu will achieve a private economy added value of 1.015684 trillion yuan, breaking through the trillion yuan mark for the first time. Stimulated by favorable policies, in the first quarter of this year, Chengdu’s private economy achieved an added value of 2670.3 billion yuan, an increase of 4.6% year-on-year, and its share of GDP rose to 50.7%. The private economy shows a good trend of accelerating recovery and development.

Private enterprises are an important force to promote the integration of digital and real, and to promote the development of the private economy. It is also an important opportunity for Tencent and Chengdu to reach a good cooperation. In order to support the high-quality development of the local area, in 2020, Tencent’s first functional headquarters – Tencent’s new merchandise headquarters will be settled in Chengdu. Focusing on the general direction of science and technology + culture, it will continue to attract the landing of high-quality industries and promote the role of building a strong chain of circles. At the same time, it also supports the landing industries to provide support in various aspects such as venues, resource links and funds for local development, and work together to explore "digital and real integration".

Since the establishment of Tencent’s new merchandise headquarters, it has continued to enrich the industrial ecology for regional business development, and has promoted the landing of 34 enterprises, including Photonics (Chengdu) innovation research and development base, CF Crossfire e-sports alliance, Tencent Qingteng city living room (Chengdu), Tencent Research Institute Southwest base and other main industries, as well as driving upstream and downstream ecological enterprises, actively practicing the driving role of building a strong chain of circles, and helping Chengdu’s digital economy and digital merchandise industry to develop with high quality.

* Tencent’s new merchandise headquarters is located in Chengdu

Just one year later, in 2021, Tencent’s co-creation learning platform focusing on digital innovation and upgrading – Qingteng settled in Tencent’s new merchandise headquarters, and successively introduced many Tencent high-quality industrial resources such as the cutting-edge technology sharing platform "Under the Qingteng Tree", Tencent Research Institute, Tencent SSV carbon neutrality laboratory, etc., which not only brings long-term and effective learning platforms and talent service capabilities to Chengdu’s development, but also helps Chengdu to enhance industrial ecological cohesion. It also focuses on cutting-edge fields such as artificial intelligence, carbon neutrality, life science, and aerospace, and promotes the high-quality development of new economic industries to a new level.

Tencent is working with Chengdu to create a fertile ground for the growth of private enterprises.

Link the Qingteng entrepreneur community and let innovation collide and grow

Based on the good cooperation foundation between Tencent and Chengdu, on July 2 last year, Tencent and Chengdu "joined hands" again – the Qingteng (Chengdu) city reception room was officially opened.

In the planning, the Qingteng (Chengdu) City Living Room can serve as a base for entrepreneurs in Sichuan to create digital-real integration solutions, and it is also the first city site for Qingteng to use digital research to help the real economy.

* Qingteng (Chengdu) City Living Room

Here, entrepreneurs can not only enjoy a long-term docking platform and mechanism, but also connect with Qingteng students’ industrial landing capabilities and talent service capabilities. They can also widely connect entrepreneurs and industrialists in the digital economy industry in Southwest China, providing Qingteng alumni with an exclusive space for industry seminars, learning and sharing.

In the business observation documentary "Qingcheng" launched by Qingteng in the first half of the year, several "optimistic" entrepreneurs from Chengdu showed the unique vitality of Chengdu. Fusenmei Home Furnishing, a leading home furnishing store company in Southwest China founded in 2000, OUTPUT, an innovative digital content platform with a global perspective, and FITURE, a family technology fitness brand… They blended with the times with a positive and optimistic attitude, and took root in this dynamic and inclusive city, contributing to the healthy and diverse development of the local economy.

From the vertical issues of "carbon neutrality" and "new energy" to promoting comprehensive high-quality development, private enterprises are playing an increasingly important role. Tencent Qingteng will also adhere to Tencent’s "science and technology for good" values, actively respond to national policy advocacy, and take Chengdu as an important fulcrum to help the exploration and practice of industrial transformation in the southwest region and even the whole country.

1905 movie network news As the National Day of 2020 is approaching, Wanda Film and Television Group has released the 2021-2022 annual film list. A number of key film and television works of the group’s three companies, Wanda Film and Television, New Media Eslite and Chengya Film and Television, have unveiled the mysterious veil. There are not only super IPs such as the highly anticipated "Dragon Seeking Art 2", but also science fiction masterpieces such as "Folding City" adapted from the Hugo Award-winning novel "Beijing Folding", as well as covering high-potential genre films such as "Manslaughter 2" and "I Want to See You" movie versions. At the same time, there are also many high-quality dramas such as "Young People Under the Yangmen", "Thank You Doctor", "Legend of Immortals and Swords", "Trumpeter in Place" and "Romance".

Focus on cinema powerhouses

As an advocate of "high-quality content + industrial production", Wanda Film and Television’s film list this time is full of surprises, among which the continuation of super IPs such as "Detective Chinatown 3" and "Dragon Seeking Art 2" is the most eye-catching. Taking "Detective Chinatown 3" as an example, the film is still the highest-rated film on the dual platforms of Cat’s Eye & Taobao Tickets. The cumulative number of people who want to watch it on the dual platforms exceeds 10 million, establishing a hegemonic position in the future schedule.

With the maturation of the Chinese film market, "genre films" will become an important source of box office output in the future. Wanda Pictures’ film list also confirms this trend, including science fiction, suspense, youth, love and other strong genre films. "Mozart in Outer Space" directed by Chen Sicheng, "Cosmos Exploration Editorial Department" supervised by Guo Fan, and "Folding City" based on the Hugo Award novel "Beijing Folding" will greatly satisfy the needs of science fiction fans. Including "Mistake 2", "Swallowing the Sea", "Three Battalions" and "Mystery" and many other detective and suspense works will also continue to burn the brain of the big screen. At the same time, youth love themes such as (tentatively named), the movie version of the phenomenal TV series "I Want to See You", and the high-scoring online drama adaptation "I Don’t Want to Be Friends with You" can not only continue the popularity of the previous work, but also meet the needs of young audiences.

In addition, the aerospace theme "Shenzhou" and "Forty-three Days of Shangganling", which tells the story of resistance to the United States and aid Korea, are closely related to the main theme film and the spirit of inheritance across the times, which also makes the industry and beyond shine.

Create a high-quality drama series

As the record label of the TV series under Wanda, the works launched by New Media Eslite this time are closely related to the hot pulse, covering the three mainstream themes of the times, family and the workplace. The third installment of the "Under Zhengyangmen" series, "Young People Under Zhengyangmen", focuses on the history of young people’s youthful struggles and shows their vibrant spirit. For mainstream family audiences, the three works of "Dear Parents", "Dear Children" and "Full-time Dad" work together to bring the ups and downs of Chinese families. "Thank You Doctor" starring Yang Mi and Bai Yu focuses on medical care, while "Cm of Love" starring Tong Liya and Tong Dawei tells the urban marriage between a female captain and a male doctor.

After the success of "White Head of Twilight" and "Glazed Glass", the new media Eslite will launch more masterpieces on the theme of ancient costumes and heroes in the next two years. The most concerned are the new "Legend of Immortal Sword and Fairy", which is the masterpiece of "Xianxia", and the adaptation of another popular novel by its author Guan Pingchao, "The Story of Burning Souls". In addition, there are many adaptations such as "Youth Sifang Zhi", "Dream Awakening Chang’an" and "Agarwood Fragrance", which lead the audience to walk through the novels and experience the touching love and hate in the rivers and lakes.　

At the same time, industrialization and refinement are not only at the film level, but also a series of super dramas such as "Trumpeter in Place", "Air Battle" and "Female Soldiers Array" are all key projects dedicated to the 100th anniversary of the founding of the Communist Party.

Create online high-quality products

Nowadays, online drama series and online movies are attracting more and more attention. Shooting high-quality content and rich and diverse genres will undoubtedly become a major trend in the industry. In this regard, Chengya Film and Television, a subsidiary of Wanda Film and Television Group, focuses on the production of online student content and dramas, striving to meet the multi-faceted needs of audiences by producing rich and high-quality content.

The company will make efforts in the field of high-quality dramas, assembling high-quality content and heavy creators. Currently, there are blockbuster dramas such as "Romance" and "Riding the Wind and Waves" in preparation. Among them, "Romance" is adapted from Xia Yan’s play "Under the Eaves of Shanghai", which tells the different fates of different characters from different classes in the national era. The play is directed by Zhang Ting, who filmed "Daming Fenghua", and brings together Yao Chen, Fan Wei and other powerful actors.

In addition, it will also focus on the development of high-quality online movies, and will produce a series of films including "Airborne Platoon", "Security Diary" and "Powerful Miracle", hoping to surprise audiences with rich emotions.

Wanda launched the 2021-2022 film list on the eve of the first National Day after the resumption of work, with more than 40 new works spanning the three major fields of cinema movies, online dramas, and online works. This will undoubtedly send a strong signal to the industry and beyond, and also convey more positive messages.

When it comes to the regions with rapid economic development in our country, many people first think of East China. Jiangsu, Zhejiang and Shanghai, which are firmly in the top three, are a must for major hotel groups, and the brand is reborn one after another. In the six provinces of East China, Shandong, which used to be dominated by traditional industries, has taken its economy to a new level with the upgrading and transformation of its industries. At the same time, the tourism industry is also recovering strongly, and its hotel investment market prospects have been "re-recognized" by industry people.

Shandong Qingdao city night view

Shandong hotel market urgently needs brand upgrade

Yicheng Liquor Tube X Migao Group joins forces to develop

Shandong Yantai, Weihai, Jinan, Linyi, Jining and other cities each have their own leading industries in sub-sectors. In recent years, the scale of the introduction of high-tech manufacturing has increased rapidly.

Under the blessing of profound Qilu culture and rich tourism resources, Shandong has also become a national leisure and vacation destination. In 2021, Shandong received 730 million tourists, and the total tourism revenue was 827.86 billion yuan, an increase of 26.6% and 37.5% compared with 2020; from January to February this year, Ctrip data showed that the number of tourism orders in Shandong Province surged by 31%, and the overall tourist arrivals showed double-digit growth.

According to the China Hotel Association "2021 China hospitality sector development report" data shows that the number of hotel rooms in Shandong is 920,000, the volume ranks fifth in the country, of which economy hotels account for 59.3%, mid-range hotels accounted for only 32.9%, compared to Guangdong, Zhejiang, Jiangsu and other provinces and cities, economy hotels are relatively saturated, mid-range hotel inventory is not high, hotel grades are more scattered, service quality is uneven, brand need to upgrade.

"Under the favorable factors of the double improvement of GDP and tourism income, in the medium and long term, the demand of Shandong hotel market will continue to increase. In addition, the chain rate of its hotels is only 32.5%, and the development space of brand chain is relatively large. At the same time, the demand for hotel brand upgrading will also increase greatly." Ms. Zhou Qunxia, chief operating officer of Yicheng Liquor Management, is very optimistic about the development prospects of Shandong hotel market.

After several rounds of market surveys and multiple contacts, Yicheng Liquor Management decided to make a strategic investment in Shandong’s Migao Fashion Group (hereinafter referred to as Migao Group), and established Beijing Yicheng Migao Hotel Management Co., Ltd. (hereinafter referred to as Yicheng Migao) to deeply layout the Shandong and northern stock markets with a three-dimensional brand matrix.

The signing ceremony of strategic investment of Yicheng Jiuguan x Migao Group

Michael Group has been deeply involved in the Shandong hotel market for ten years

Under the depth of Yicheng wine management, the brand Shengwei is empowered

Miko Group has been deeply involved in the Shandong market for ten years, and has become a shining local business card with precise positioning, integration into local culture and affordable luxury enjoyment. It owns two brands, "Miko International Hotel" and "Miko Fashion Hotel". Miko International Hotel aims at the middle and high end of the lower-tier market, focusing on 3-5 tier cities. Miko Fashion Hotel is positioned as a mid-range hotel brand, and deploys the Shandong market with a large-scale three-dimensional matrix.

With deep accumulation in the lower-tier market, cost-effective products and services and good customer reputation, Migao Group’s operating performance recovered strongly in 2021 and returned to the same period in 2019. As of March 2022, Migao Group has 35 stores nationwide, of which 18 hotels are deeply rooted in Shandong, covering 13 cities in Shandong Province, including Jinan, Yantai, Weihai, Linyi, Liaocheng, Weifang, etc., and has been located in the capital Beijing, Suqian, Jiangsu, Yichang, Hubei, Chifeng, Inner Mongolia and other places.

"Michael Fashion Hotel" and "Michael International Hotel" two major brands

Under the trend of chain, branding, digitalization and high-quality development in the hotel market, Miko Group hopes to seize market opportunities, upgrade the quality of products and services, and exert its influence to accelerate the scale development of the lower-tier market. To achieve this goal, a large number of professional talents, IT technology and supply chain support are required, which is difficult for regional brands to have.

As a professional hotel management company on the technology platform of Yilong Hotel, Yicheng Liquor Management can help cooperation and franchise hotels upgrade products and services, enhance brand value, and improve store operation efficiency through three empowers of "brand, marketing, operation" and six major powers of "system, engineering, data, talent, technology, and finance". At the same time, through refined management, it can improve store operation efficiency. This is exactly what regional brands such as Migao Group urgently need. The strong alliance of the two sides can just complement each other’s advantages.

Through this strategic investment, Migao Group’s brands will accelerate their development under the authorization of "Eilong", with "Eilong Migao International Hotel" and "Eilong Migao Fashion Hotel" as the main brands, taking the homecoming experience as the root, ensuring that customers can obtain a homecoming-like warm and high-quality living and service experience at a light consumption level, and leading the industry from the new trend of "heart" service.

Yicheng Liquor Management will promote the all-round upgrade of the two main brands while maintaining the continuous and stable operation of the hotels under the Michael Group, and form typical cases and entry points to help Shandong and even more northern stock market hotels upgrade from economical to medium and high-end, improve the online and chain rate, and promote the overall market brand upgrade.

Double growth of branch volume and market territory

Yicheng wine pipe transmits eLong temperature in the stock market

After decades of development, China’s hotel market has entered the existing market from an incremental market, with hundreds of thousands of individual hotels and economy hotels to be chained and brand upgraded. Since its official entry into the market in 2021, Yicheng Liquor has put forward three core strategies of "multi-brand matrix, multi-brand alliance, strong service and heavy operation" for the existing market, striving to help investors and franchisees achieve investment value and maximize store operation efficiency.

Yicheng Liquor has been established for less than a year, and the brand matrix has included high-end, mid-end, mid-end, and light mid-end hotel grades. It has incubated multiple hotel brands to match the needs of the existing market, such as Zhenxuan high-end hotel brand "Yilong Xi Cheng International Hotel", light luxury mid-to-high-end hotel brand "Yilong Langyue Hotel", diversified mid-to-high-end hotel brand "Yilong Ruiyun Hotel", fashionable mid-end hotel brand "Yilong Yitang Hotel", and dynamic light mid-end brand "Yisuan Hotel".

Yicheng wine management brand matrix

This strategic investment in Miko Group is the embodiment of the development strategy of Hezhong Alliance in the three core strategies of Yicheng Liquor Management. Yicheng Liquor Management not only quickly penetrated the stock cities in Shandong market, but also expanded its brand matrix again, filling the brand gap in the lower-tier market. The brand matrix grade is more rich and three-dimensional.

"In all parts of the country, especially in the lower-tier market, there are many regional hotel brands with their own characteristics. They have the advantages of local property and customer base resources. Yicheng strategically invests in Migao Group and launches a new company in a joint venture. Join hands with’Yilong ‘and empower Migao, which can not only retain Migao’s brand influence in Shandong and the north, but also give full play to the industrial chain of Yilong Hotel Technology and the empowering advantages of Yicheng Winery. The combination of the two parties will be able to quickly establish the brand influence of Yilong in Shandong and the northern market." Ms. Zhou Qunxia, chief operating officer of Yicheng Winery and CEO of Yilong Migao Brand, said.

Although Yicheng Liquor’s brands are blooming and the hotel styles are different, its "Yilong Temperature" quality service has always been constant. Yicheng Liquor builds a standardized service process around the core value of "quality, wisdom, temperature", and has an exclusive butler service system that connects online and offline "Cheng Xiaoyi", striving to achieve a consistent check-in experience in thousands of stores and give customers a good accommodation experience.

"Cheng Xiaoyi" exclusive butler service system ensures a consistent check-in experience in thousands of stores

The trillion-dollar hotel stock market is facing new challenges. The addition of Yicheng Migao adds a powerhouse to Yicheng Winery. After deeply empowering its stores to improve operational efficiency, Yicheng Winery will assist Yicheng Migao Hotel to make great strides towards large-scale development, develop in depth in Shandong Province, and actively expand the northern market.

Yicheng Liquor has now covered 23 provinces and 78 cities across the country. With the official establishment of Yicheng Migao, Yicheng Liquor has opened a new chapter in the lower-tier market in East China and even the whole country.

At a time when the epidemic is normalized, the recovery of the hospitality sector to boost performance is still a tough battle. Zhou Qunxia said: "In the face of new opportunities and challenges, Yicheng Liquor Management will put more energy on the stock market, use the management method of’seeing different, feeling consistent ‘, do a good job in operation services, continue to pass on the right care to consumers, and at the same time reduce costs and increase efficiency for investors and franchisees to achieve better returns, and pass on Yilong temperature with an open and collaborative attitude."