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Moscow Action: Violent and Gentle of Hong Kong Gangster Movies

Original title: The violence and gentleness of Hong Kong gangster movies


After that, the third work of "National Action" series finally appeared. This work is directed by, which embodies its unique film style. They are both commercial action blockbusters with the main theme, and the film styles of Qiu Litao and Lin Chaoxian are different. In the dimension of commercialization of the main theme, Qiu Litao echoes the image tradition of Hong Kong gangster movies in the past.


"Moscow Action" embodies the "constant" and "change" of Hong Kong gangster movies. On the one hand, like most gangster movies, the main characters in Operation Moscow are divided into two groups: law enforcers and criminals. Their fierce confrontation constitutes the main driving force of the film. However, it is quite disappointing that the performance of "Moscow Action" is relatively mediocre: it is still a gap that relies on internal struggles between criminals to cause contradictions and make law enforcement break through. This kind of bridge can be described as a typical plot design of Hong Kong gangster movies, and there is nothing new. On the other hand, the traditional Hong Kong gangster movies focus on the confrontation between right and evil, mainly seeking new changes in the types of crime movies. However, Action in Moscow belongs to the main melody sequence and aims to present wonders through action drama. How to strike a balance between commercial crime action movies and main melody movies and complete the meaning construction in them is an ideological task that directors must face directly.

Here, Qiu Litao shows his narrative ambition through the creation of political metaphor. Setting political metaphors in movies has long been Qiu Litao’s spiritual characteristic that can’t be ignored in his image style. This "Moscow Action" is no exception. Whether in Southeast Asia or the Soviet Union, their significance to gangster movies actually points to the same kind of geopolitics, that is, hybridity and marginalization. Only in the mixed fringe, the disorder and madness of gangster stories have the soil to happen. More importantly, only in such an environment can the metaphor system have its operating space, and further make the film open a pluralistic and free interpretation space.

For example, in the opposition between good and evil in Moscow Action, Qiu Litao deliberately played down, canceled and even reversed the moral judgment. Comparing the positive and negative characters in the film, we can find that gangsters have more arc lights than the police. Although Qiu Litao’s weakness has always been that he can never put his mind on the meticulous carving of the characters, his vivid portrayal of the spectacle has attracted the greatest attention. Therefore, it is difficult for us to see real and concrete people in Qiu Litao’s films, but only "tool people" who are dedicated to promoting the plot and are quite facelift. This is particularly evident in the police played by. It is difficult for the audience to find any distinctive human expression in this role. Compared with the police, gangsters actually show more abundant human nature. For example, Miao Qingshan, played by Miao Qingshan, has a tragic life core, and his unruly personality and perverse temperament make this character show a relatively flesh-and-blood side. The poor spiritual world of the positive characters is in sharp contrast with the rich soul space of the negative characters, from which we can see Qiu Litao’s ambiguous views on human nature, morality and rule of law. Moreover, in the process of plot advancement, Miao Qingshan used Vassili’s daughter, who missed him day and night, as bait to threaten Vassili to obey his orders. Vasily agreed to cooperate with the police because he was promised to see his daughter smoothly. Here, the film points out through Miao Qingshan that although the power has shifted, the daughter is still a "chip" in a sense.This reflects Qiu Litao’s thinking on power: no matter what changes have taken place in the face of power, as long as the operating mechanism of power remains unchanged, the discipline of power will continue.

In addition, Moscow Action sets the time and space background on the Sino-Russian border in the early 1990s. This is a magnificent era. Chinese mainland’s economic development grew like grass, while Russia was in a chaotic state similar to anarchy. From the music selection and scene design of the film, we can see Qiu Litao’s infinite infatuation and creative passion for this historical transition and vigorous and vivid era. First of all, music, as a symbol of the times, has played a vital role in the film. The film selected songs such as "Ashamed" and "Don’t Break My Heart", which shows the director’s enthusiasm for Chinese mainland’s rock music in the 1990s. As for the potential musical texts, it obviously includes but is not limited to A Red Cloth. Secondly, the time and space of the story — — The Sino-Russian border in 1993 pointed not to a specific space, but to a historical background with marginal and mixed attributes. For this historical background, Qiu Litao did not devote himself to restoration, instead, he replaced the style of the times with retro Hong Kong style, which undoubtedly showed the combination and dislocation of Hong Kong-style aesthetics and China’s historical consciousness. The culture and politics behind it are obviously meaningful. Neo-historicism tells us that any historical writing can’t reach history itself, but it must be a re-creation. In this sense, "Moscow Action" is nothing more than a historical restatement with strong subjectivity.It reflects Qiu Litao’s experience category, historical consciousness, aesthetic taste and his position in the current co-production era.

Although Action in Moscow has many unsatisfactory aspects, its flaws are not hidden. It puts the typical characteristics of Hong Kong gangster movies into the main theme commercial blockbuster, which not only shows violence, but also has a gentle side. For example, the emotional concentration behind emotion and righteousness is moving. However, this tenderness mostly refers to the ties and friendship between men, and the premise of forming a strong alliance between men is often to exclude women from the power structure. Therefore, misogyny can be seen everywhere in a series of Hong Kong gangster movies. In these films, women are often deceived, damaged and sacrificed, and their faces are usually vague and their personalities are often weak. Sedgwick mentioned in Between Men that women are always regarded as natural passive objects in narrative works with men as the narrative subject and men’s friendship as the main clue. On the one hand, it maintains the rule of patriarchy, on the other hand, it reveals the admiration and even secret love of this kind of narrative works for masculinity, and then constructs an aesthetics dominated by masculinity. In this aesthetics, women are doomed to be excluded. "Men are like brothers and women are like clothes" is a typical presentation. The love between Miao Qingshan and Miao Ziwen in Moscow Action is stronger than gold, and a woman’s "sacrifice" must be used as the test mechanism — — Miao Qingshan raped his girlfriend in order to make Miao Ziwen break the roots; Miao Ziwen later killed his beloved girlfriend.Just to complete the ideological revolution and emotional conversion to Miao Qingshan. From this perspective, the rather tender side of these gangster films is actually full of violent factors. Even so, in the sequence of commercial blockbuster, Qiu Litao’s film formula is still very attractive. His thinking on power discourse, irony on power operation mechanism and resistance to power discipline all make his main theme image style present a fresh breath and allegorical characteristics. (Author: Lai Xiuyu)


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Kaiyi Xuanjie Pro officially goes offline and will be listed in the second quarter.

   On March 3, Aika Automobile was informed that the Kaiyi Xuanjie Pro model will be officially launched on March 3. As a modified model of the current dazzling world, the new car has adjusted many details of its appearance, making it more exquisite and dynamic. In terms of power, in addition to the current 1.5L engine, the new car has added 1.5T power to choose from.

Kaiyi Xuanjie Pro officially went offline.

   In terms of appearance, the front face of Xuanjie Pro is exquisite and dynamic, and the combination of Long Lin-shaped dot-matrix mesh and split headlights extends the visual effect of the front face. The design of rhombic grille is inspired by the "wing angle" of ancient buildings in China. The large-scale grille spreads like a wing to outline the national wind symbol. Xuanjie Pro adopts the color-jumping design, and the embellishment of fruit green decorative strips makes the body trendy, which is in line with the pursuit of fashion aesthetics by young people nowadays.

Kaiyi Xuanjie Pro officially went offline.

Kai yi Xuan Jie

   The side lines of the car body are smooth, outlined in a posture of rising at a low angle, creating an eager sense of dive and revealing the artistic sense of light and shadow aesthetics. With the popular suspended roof, the overall style is strong and atmospheric, with great visual impact. In terms of tail, the tail shape of Xuanjie Pro also comes from the aesthetics of national style, and the color-jumping design is relaxed. Nowadays, the popular penetrating taillights are matched with the exhaust layout on both sides, forming a visually symmetrical shape beauty. The regular and orderly layout makes the tail shape rich and the overall look more trendy and three-dimensional.

Kai yi Xuan Jie Pro edition

Kai yi Xuan Jie Pro edition

   In terms of interior design, judging from the previous design drawings, Xuanjie Pro adopts the "wingspan" interior design language, and the national style design elements run through it, creating an overall design sense of integration of inside and outside. In addition, the center console and the armrest box are designed in a plane-connected way, and equipped with a floating LCD central control large screen. In the power system, in addition to retaining 1.5L power, the new car has added 1.5T power, with a maximum power of 115kW(156 HP).

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Jietu Liu Yong: Jietu strives to build more outstanding products.

  At the 2023 Chengdu Auto Show, Liu Yong, deputy general manager of Jietu Automobile Marketing Company, talked with Aika Automobile. Liu Yong said that although the market is rolling, it has overcome difficulties and is committed to creating more outstanding products. At the same time, the emergence of Jietu travelers will also bring a lot of impact to the market, giving consumers better choices. The following is a record of the dialogue.

one

  Aika Automobile: First of all, Mr. Liu is very welcome to the interview room of Aika. Please tell us about the highlights of this booth of Jetway.

  Liu Yong:Let me briefly introduce that the highlights of this booth are mainly reflected in three aspects: the first one is based on the most distinctive scene display of Jietu. All along, every auto show has been launched as an inherent characteristic label of Jietu travelers, and the whole booth style is also based on travel.+First of all, around the experience area of food and cross-country, some camping scenes, including the panda element unique to Chengdu, were built.

  The second is in terms of exhibits. The whole booth is surrounded by a car, namely Jetway Traveler. At the same time, we display fuel and hybrid C-DM simultaneously. After nearly two years of polishing, Jietu travelers undertake Jietu travel.An important product of the strategy. It is not only very tough in appearance, but also equipped with the latest sixth-generation four-wheel drive technology of the world’s first Borgwarner — — XWD automatic intelligent four-wheel drive system. In terms of intelligence, it is equipped with 8155 chip of Qualcomm Snapdragon, and in terms of assisted driving, it is equipped with L 2.5 intelligent driving assistance system. In our own language, this is a beautiful, pleasant, urban and wild model, and its overall performance is still very good.

  The third highlight is that we invited the famous singer Sitar tan today, and I guess the whole venue knows about it. In addition, there is also a "motorcycle goddess" as a special guest of Jietu travelers to help out.

  The highlights of this auto show are mainly the above three aspects.

   Aika Automobile: At present, the industry as a whole is becoming more and more involved. How can Jetway maintain an upward development trend in the fierce competition?

  Liu Yong:We have been insisting on traveling since we founded the brand.Strategy, from two major aspects: we have achieved "three major persistence" and "three major development".

  The first insistence is to insist on traveling.The strategy is unwavering. We are always based on travel.Strategy, in terms of products, includes cross-country, intelligence and health, including the whole ecology, through which to build travel.Products. At the same time, around the user experience, we build a traveler ecology, including alliances, products and platforms, and strive to bring users a different experience.

  The second insistence is to persist in taking users as the center. Jietu always puts the user’s experience first, so every time we gain insight into the market, we will deeply analyze the real needs of users. Including when building this car, we experienced about more than 30 collisions with users back and forth, and finally provided them with products and services that exceeded expectations.

  The third insistence is to adhere to the domestic and international two-line drive. In the future, the domestic and international sales patterns will account for half, and now we are exploring new international markets, including the European Union market, etc., and we are still making the layout in this regard.

  The "three major developments" are mainly to develop new categories, new energy markets and new marketing models.

  Travel nowThe market is a new category. Based on this, we will continue to introduce new products in the future. For example, we will continue to launch new sub-categories of products such as T-2, T-3 and pickup trucks. At the same time, under the blessing of intelligence and mixing, we will continue to create product matrices.

  In terms of new energy, in the second half of October or so, Jietu will release a new energy product sequence to create two major sequences of a brand. Probably in 2024, it will be fully mixed. At that time, the sales pattern will be 50% fuel and 50% hybrid. The current plan is that there will be about 6-7 hybrid products next year, all of which are a series of products under the platform technology of a new generation of hybrid special engines and hybrid special gearboxes. In the future, there will be at least 8 models of our hybrid series products, and at least 8 models under the traditional fuel vehicle products. The reason why there are so many layouts is to support the strategic goal of one million in 2026.

  The last one is new marketing, and we always adhere to the core path of new media marketing. When it comes to new media, it is estimated that the whole industry is relatively recognized by Jetway, and our new media contributes more than 1/3 to sales. We have many innovations, such as the industry’s first "white plus black" live broadcast mode. We have set up our own live broadcast team and online celebrity team to build a matrix of more than 6,000 accounts. At the same time, the support for competitiveness is inseparable from channels. At present, the development of Jietu terminal channel is very healthy, and now most dealers can be profitable. At the same time, the dealers are very satisfied, so the whole channel network is healthy. What does this promote? On the one hand, it urges dealers to provide good services to customers. The reason why we can achieve this is that we are strict in the management of the whole market discipline and price system; In addition, the support for dealers, whether it is new media or innovative marketing services like door-to-door test drive, also brings a lot of support to dealers.

  In a word, it should be based on travel.Strategy, while focusing on internationalization, mixing and new energy strategy, deepen marketing innovation and new media construction, and use these plans to support the overall competitiveness of Jietu Automobile to continue to rise to cope with the current situation of market involution.

one

  Aika Auto: It is still the goal of brand upgrading. You just mentioned Jetway Traveler, and we also saw hot search and hot list online. What role does Jetway Traveler play in the process of brand promotion you just mentioned?

  Liu Yong:This is my understanding of Jetway Traveler. Both inside Chery Group and inside and outside the whole industry, including end users, are very concerned about this car, and we also have high hopes for it. Jietu travelers themselves undertake the whole trip.A very important product of strategy, I understand that it probably shoulders three major responsibilities:

  The first is brand advancement. The arrival of travelers is to inject new vitality into the whole Jetway brand, and it is also our travel based on this brand.Strategy, an attempt at a new market for cross-country travel, hopes that this product can drive the whole brand upward. At that time, we defined category as the first duty. What is the second responsibility? Chain extension of products. At present, X70 series and X90 series, for example, represent family travel series, Dasheng represents cool travel series, and the arrival of Jietu travelers is to start light cross-country outdoor travel. The reason why we start these three types of travel series is purely to meet the needs of users for diversified travel, so we also put forward high requirements for travelers. For the expansion of our entire product sequence, its third responsibility is to expand the circle of people. The arrival of travelers has helped Jietu to re-arrange the coverage of users, covering many people with different industry backgrounds, different life backgrounds and different age levels, especially those who have high and strong aspirations for travel. This is also the third responsibility given to it.

  Aika Auto: Actually, it’s quite a long time for travelers to start pre-sale from the beginning to today. There may be voices on the Internet calling travelers "inkers". Why is the marketing pace so slow? Just now you mentioned that after dozens of user co-creations, are we constantly improving in order to tap the needs of many users?

  Liu Yong: The word "inkblot" is very popular on the internet now, and it can basically become synonymous with travelers. I think so. "Ink Maker" may be our iron powder and a manifestation of paying attention to users’ voice to travelers.

  I don’t think we can say ink. Why do you say that? From two aspects, on the one hand, a product needs to go through many steps from design to research and development. In the whole process, we must ensure that there is no mistake in every link, otherwise there is no way to ensure that the products delivered to each customer are qualified, meet the expectations of users and meet their needs.

  The concept car of this product was released in early January, and it has lasted about 20 months up to now. The longer a car is polished and the longer it takes for quality control, the more secure it is for customers, which is a good thing. Secondly, as many users know, as well as you, the teacher, Jetway’s promise to users is the lifetime warranty of the whole vehicle. In order to fulfill this promise, we test the whole product harshly.

  We hope to provide a product that can reassure users and satisfy the market, so it is a little late.

  Aika Auto: With careful polishing, our travelers are positioned as off-road SUVs. What are its core highlights and characteristics?

  Liu Yong:In fact, we have a lot of highlights. I think this car has a good balance of product strength from the tough appearance to the light off-road ability, comfort and intelligence. In our own words, it can be summed up in four aspects: beauty, pleasure, city and wildness.

  Keyan adopts the aesthetic design of "vertical and horizontal way" in modeling, and the whole body looks tough and gives people a sense of strength. At the same time, the length, width and height of the car body are 4785/2006/1880mm and the wheelbase is 2800mm respectively. The whole car body is very harmonious, and it can also bring some outstanding space experiences to users.

  Keyue mainly refers to quality and quality. As I said just now, we promise the users a lifetime warranty for this car. In terms of safety, this car adopts a steel cage body structure, and the high-strength steel of the whole car accounts for 80%. On the other hand, the torsional stiffness of our car body has reached 31000N·m, which is also very high.

  In terms of intelligence, we have an intelligent cockpit and assisted driving. We use Qualcomm Snapdragon’s 8155 chip, including the entire UI and UE interface, and the operation level is silky. Intelligent language control of the whole scene, millisecond response, very fast speed, intelligent assisted driving can reach L2.5 level.

  The biggest feature is light off-road ability. Travelers are equipped with the latest sixth-generation technology provided by the world’s first Borg Warner — — XWD automatic intelligent four-wheel drive system. It contains an intelligent torque manager and an intelligent limited slip differential lock, which can distribute the power torque well. This system is very intelligent and easy to operate for off-road white. For example, the conventional four-wheel drive system needs to stop the padlock behind the car, and it can operate automatically. X mode can automatically identify road conditions and automatically switch modes. The second biggest feature is that with the guarantee of four-wheel drive system, it is smoother in the process of driving in corners and faster and more stable on wet roads. I think it is quite competitive in the market.

one

  Aika Auto: You just highlighted the four-wheel drive system. Please tell us about the sixth-generation four-wheel drive system provided by Borgwarner.

  Liu Yong:This four-wheel drive system is the sixth-generation four-wheel drive technology of Borg Warner — — XWD automatic intelligent four-wheel drive. This is the first cooperation between Borgwarner and Jetway, and it is also the first time for travelers to carry it. The core of this is two parts. The first part is the intelligent torque manager I just talked about, which can realize the automatic distribution of torque and transmit the torque of the front axle to the rear axle in real time. The second part is the intelligent limited slip differential lock, which can realize the super four-wheel drive function by intelligently and automatically distributing the torque on the wheels on both sides of the rear axle. The third is Borg Warner, which is the largest supplier of auto parts in the world, so it is trustworthy in terms of technology, function, quality and stability in four-wheel drive. This is the performance of XWD automatic intelligent four-wheel drive, and it is it that gives travelers excellent off-road ability.

  Aika Auto: You just mentioned the excellent off-road characteristics, but travelers use a load-bearing body, which may be different from the well-known non-load-bearing off-road models. What do you think?

  Liu Yong:I think the positioning is different. Through a lot of market research and analysis, we found that users need a car with off-road capability, but at the same time it can’t lose comfort and fuel economy. Although everyone belongs to the off-road direction, the models with girders generally pursue the ultimate off-road and take the ultimate route. The traveler’s positioning is a travel off-road SUV, which belongs to a light off-road vehicle, taking into account off-road, comfort and fuel economy. It is a car designed around the scenes of users during travel. Travelers can not only provide users with good off-road functions, but also XWD fully automatic intelligent four-wheel drive and 2.0T Kunpeng Power can provide high power output, comfort and excellent fuel economy. Generally, the fuel consumption of vehicles with girders is very high. Under the same level of 100 kilometers, the fuel consumption difference between vehicles with girders and vehicles without girders is about 2L oil.

  Aika Auto: Which cars are our travelers currently competing in the market? What’s the difference?

  Liu Yong:I understand it this way. We position it as a travel off-road SUV, which has a unique market segment. If you want to say absolute competing products, I think big dogs and tank 300 should all belong to this circle. They are all excellent models on the market, and we have a lot to learn from them. From the vehicle itself, it is possible that the traveler is closer to the tank 300. However, the tank 300 is equipped with a girder, which is extremely cross-country and modified. The cross-country ability of travelers is about 70% of it. Through this Chengdu Auto Show, we can see that there will be more and more products in this direction in the future, including the new BJ40 and the Haval Raptors. There will be more and more competing products in this direction. My understanding is that we will make the market bigger and the cake bigger together.

  Aika Automobile: Recent Exploration06The listing is quite hot, our travelers and exploration06What are the positioning differences, and will there be a competitive relationship?

  Liu Yong:I don’t think there will be competition. Why do you say that? Exploration 06 is actually owned by our own group. Its positioning is a national four-wheel drive exquisite Yueye SUV, and its main audience is more urban, especially in terms of price, which can bring many surprises to everyone and provide users with a more choice to buy four-wheel drive. Jietu’s positioning is different. Travelers are medium-sized SUVs. In addition, Jietu travelers are equipped with XWD fully automatic intelligent four-wheel drive system, which matches the power of 2.0T Kunpeng, which is quite different from Exploration 06 in terms of vehicle positioning and power matching. In addition, the traveler’s positioning is to travel off-road SUV, and the whole positioning is still different.    

  Aika Auto: Yes, thank you for sharing! Time relationship: Today’s interview ends here.

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Is it easy for No.9 Company and Roborock to "de-millet"?

Product | company research room

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Recently, the performance of Xiaomi eco-chain enterprises in the capital market is very eye-catching.

Roborock, which was listed in science and technology innovation board in February, has become the second highest-priced A-share stock, with a closing price of 867.05 yuan on November 4th, second only to Kweichow Moutai. On October 29th, the second Xiaomi eco-chain enterprise No.9 was listed in science and technology innovation board, with an increase of 103.27% on the first day. As of November 4th, the market value of No.9 was 38.3 billion.

These two companies have achieved rapid development in just five years after joining the Xiaomi ecological chain, and now they have become companies with annual income exceeding 4 billion. However, after listing, it is not a long-term solution to develop into a larger enterprise by relying solely on Xiaomi. They all have a long way to go to "millet".

Why do Roborock and No.9 Company belong to Xiaomi Ecological Chain?

As a well-known angel investor, Lei Jun, the boss of Xiaomi Group, can be regarded as the invisible promoter of science and technology innovation board Company. In April 2019, when science and technology innovation board began to accept the application materials, at least five companies directly or indirectly invested by Lei Jun launched an attack on science and technology innovation board, including Roborock, No.9 Company, Juchen Company, Fangbang Company and Chuangxin Laser.

Of these five companies, four except Chuangxin Laser have successfully listed in science and technology innovation board. At the end of October, Chuangxin Laser officially decided to withdraw the relevant application materials of science and technology innovation board IPO to terminate its listing, which was the first time that Lei Jun failed in science and technology innovation board.

Although they are all invested by Lei Jun, Roborock and No.9 Company are slightly different from the other three companies. First of all, Lei Jun, the capital of these two companies, intervened earlier and held more shares. Secondly, it has a close relationship with Xiaomi. In the words of Lei Jun, it is "one of the earliest members of the Xiaomi ecological chain family."

Roborock was founded in 2014, and started out as an OEM Xiaomi sweeping robot. In 2015, it obtained Shunwei Capital and Tianjin Jinmi Investment from Lei Jun Department. After the company went public, Shunwei Capital held 9.64%, Tianjin Jinmi held 8.89%, and Lei Jun Department held 18.53% of the total shares.

Company No.9 was established in 2012, and its products include intelligent electric balance car and intelligent electric scooter. In the A round of financing in 2015, Shunwei Capital and People Better investment were obtained, among which People Better is the wholly-owned grandson company of Xiaomi. After the company went public, People Better and Shunwei Capital each held 9.82%, and Lei Jun held 19.64% of the total shares.

However, Fangbang shares and Chuangxin Laser only acquired the surprise shares of Lei Jun Department a few months before submitting the prospectus, and the shareholding ratio was not high. At present, Hubei Xiaomi Changjiang Industrial Fund only holds 2.50% of Fangbang shares.

With the rapid development of Xiaomi’s "halo" scale.

Roborock and No.9 Company have achieved rapid development after being invested by Lei Jun Department and becoming Xiaomi ecological chain enterprises.

In 2016, Roborock began to develop "Mijia Intelligent Sweeping Robot" for Xiaomi. In 2017 and 2018, Roborock successively launched its own brands of "Stone Intelligent Sweeping Robot" and "Xiaowa Sweeping Robot", and its revenue increased from 183 million to 4.205 billion. However, the growth rate of Roborock’s income has been declining year by year. In the first three quarters of 2020, the income was 2.98 billion, down 1.65% year-on-year.

Similar to Roborock, Company No.9 obtained the key fund to acquire Segway, the world’s largest balance car company, after obtaining Xiaomi investment in 2015, which became a turning point in the company’s development. However, since 2018, the revenue of Company No.9 has slowed down. In the first three quarters of 2020, the revenue was 4.318 billion, down 5.84% year-on-year.

According to the analysis of brokerage research report, the two companies relied on Xiaomi’s strong ecological potential in the early days of their establishment to quickly and smoothly spend the initial stage of the enterprise, which provided a good foundation for the subsequent development of their own brands. In the early days of the company’s establishment, Xiaomi found stable and high-quality suppliers for No.9 and Roborock with its brand advantages. Three of the top five suppliers in Roborock are also major suppliers of Xiaomi, namely Xinwangda, Side Battery and Avnet Technology.

In addition to the help of funds and suppliers, Xiaomi also has a huge user base, as well as strong online channels and extensive offline channels to help eco-chain companies quickly open the market. Eco-chain companies have advantages in sales. In 2019, the sales expense ratio of No.9 was 6.35%, the sales expense ratio of Roborock was 8.42%, and the sales expense ratio of similar companies was 23.19%. The sales expense ratios of the two companies were obviously low.

In the first three quarters of 2020, the net profit of Company No.9 returned to its mother was 85 million, and it finally achieved profitability. From 2016 to 2019, the company accumulated losses of 2.947 billion. In contrast, Roborock has a good profitability, with a net profit of 899 million in the first three quarters of 2020, a year-on-year increase of 54.47%.

The two companies grew up from scratch. In just five years after receiving Xiaomi’s investment, they succeeded in the two sub-sectors of sweeping robot and balance car respectively, which is closely related to Xiaomi’s help.

However, Xiaomi is mainly cost-effective, and supplying Xiaomi will greatly reduce the company’s gross profit margin.

Take Company No.9 as an example. The average unit price of the same product sold to Xiaomi is 15%-20% lower than the average selling price of the company. In the past three years, the gross profit margin of products sold to Xiaomi has decreased year by year. Roborock is similar to No.9. In 2018, the gross profit margin of Mijia sweeping robot was 14.99%, while that of stone sweeping robot was as high as 42.06%, a full difference of 27.07 percentage points.

The Difficult Road for Eco-chain Enterprises to "Millet"

The two companies quickly opened up the market awareness by OEM for Xiaomi, but relying solely on Xiaomi’s platform is not enough to support its long-term development. Therefore, Xiaomi eco-chain enterprises such as Huami, Stone and No.9 have started to launch their own brands, expand sales channels and promote "millet" after they started their brands.

For example, while Roborock and No.9 Company sell their own brands through Xiaomi’s channels, they cooperate with e-commerce channels such as JD.COM, Suning and Tmall, and go hand in hand online and offline.

However, it is not easy to "millet".

From 2016 to 2019, the first customers of the two companies were Xiaomi Group. In 2019, Roborock’s income from Xiaomi was 1.441 billion, accounting for 34.27%; Company No.9′ s revenue from Xiaomi was 2.400 billion, accounting for 52.33%. In terms of income, the income of the two companies from Xiaomi showed a downward trend. However, the decline in the purchase amount of Xiaomi in 2019 led to a sharp slowdown in the revenue growth of the two companies, and Xiaomi can still have a greater impact on the company.

Although Roborock’s dependence on Xiaomi has decreased significantly, there are still hidden dangers in the company’s development. The products are single, and the revenue of sweeping robot business accounts for 98%.

At present, the sweeping robot industry is still in the development stage, with more than 200 brands on the market and fierce competition in the industry. The data shows that from 2014 to 2019, the retail sales of sweeping robots in China increased from 2.2 billion to 8 billion, with a compound annual growth rate of 29%. The top three brands in the domestic market are Cobos, Mijia and Stone, with market share of 49.4%, 12.0% and 11.1% respectively. Although the market share of stone’s own brand ranks third, many of them are brought by Xiaomi aura. If we get rid of Xiaomi and rely on stone itself, will it still be competitive?

Company No.9 is similar to Roborock. According to the prospectus of Company No.9, the compound annual growth rate of China’s balance car production is only 2.3% from 2015 to 2019, and the demand in 2019 is only 3.9 million units, which is less than 25% of the production. The development space of the balance car market is not high. Moreover, No.9 is more dependent on Xiaomi in terms of income, and it is even more difficult to "millet".

The ultimate success of Xiaomi eco-chain enterprises is that every enterprise has the ability of self-survival, making efforts in products, channels, supply chains and other aspects, and gaining a bigger market and achieving higher returns on the basis of Xiaomi platform. It’s just a difficult road to "millet".

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Increase fiscal, taxation and financial support. The return rate of logistics enterprises exceeds 60%

  In recent days, the network operation center of Qinhuangdao Branch of China Post Group Company, located in Lingang Logistics Park, Haigang District, Qinhuangdao City, Hebei Province, has been doing a good job in epidemic prevention and control, and at the same time, it has seized the time to sort express parcels to ensure smooth logistics and transportation.

  Photo by Cao Jianxiong (People’s Vision)

  Since the outbreak of the COVID-19 epidemic, the production and operation of logistics enterprises have been greatly affected, and the social logistics cost has risen in stages. In view of these problems, Gao Gao, Deputy Secretary-General of the National Development and Reform Commission, pointed out at the press conference held by the the State Council Joint Prevention and Control Mechanism on March 6 that at present, the key point is to solve the obstacles and operating cost pressure faced by logistics enterprises and support the logistics industry to resume normal operation as soon as possible; In the future, efforts should be made to promote the construction of a safe and efficient logistics operation system and further enhance the ability of the logistics industry to cope with external shocks and serve the national economy.

  The return to work rate of logistics enterprises exceeds 60%

  The logistics industry plays an important supporting role in coordinating the prevention and control of epidemic situation and economic and social development. What is the situation of returning to work?

  Gao Gao introduced that at present, there are about 400,000 logistics-related legal entities in China, with more than 50 million employees. By the end of February, the proportion of logistics enterprises in China has exceeded 60%, the road freight market has continued to pick up, the vehicle operating rate has been restored to 70%, and the rate of returning to work in logistics parks is close to 90%, especially for a number of national logistics hubs and demonstration logistics parks.

  Regarding the express delivery that people are concerned about, Liu Jun, deputy director of the State Post Bureau, said that after the outbreak, the State Post Bureau organized and mobilized the postal express delivery industry to fully guarantee the transportation and delivery of epidemic prevention materials and the distribution of daily necessities, and to distinguish enterprises from orderly resumption of work and production, speed up the smooth economic cycle, and strive to meet the needs of people’s livelihood. At present, there are nearly 3 million people who have returned to work in the postal express delivery industry, with a return rate of 90.2%, handling more than 160 million pieces of express mail every day, and a recovery rate of over 80%.

  "Judging from what we have learned in the past few days, the situation of resuming work and production continues to improve. Logistics related to daily necessities, such as express delivery, has a relatively fast recovery speed, and the rate of returning to work and the yield are relatively high. Relatively speaking, productive logistics is extensive and involves the coordination and linkage of different industries and different upstream and downstream, and the recovery situation is weaker than that of life logistics. " Gao Wei said.

  Get through the blocking point of agricultural products entering the city

  The overall situation is improving, but problems such as the failure to return to work and the ineffective guarantee of the timeliness of mail express still exist. Liu Jun pointed out that postal express delivery enterprises belong to network enterprises. Due to the epidemic control policy, the production capacity recovery area is not balanced enough. Distribution centers, municipal processing sites and terminal business outlets in some areas such as Hubei have not resumed normal operations, which has a direct impact on the smooth operation of the whole network.

  "During the epidemic, some communities and rural areas were under strict control, and the courier brother could not deliver normally. Especially now, the utilization rate of smart express boxes is less than 50%, which directly affects the delivery efficiency." Liu Jun said that at the same time, the production capacity of upstream SMEs of some e-commerce companies has recovered unevenly. Some consumers have placed orders, but they cannot generate packages in time, which also has some impact on the whole time limit.

  Liu Jun said that in order to ensure the quality of service, the State Post Bureau requires delivery enterprises to effectively guarantee the production capacity of personnel, transportation capacity and equipment, strengthen the management and scheduling of reasonable time limit for express mail, and give priority to dealing with the backlog and problems caused by the epidemic. In the next step, it is necessary to keep the "green channel" for the transportation and delivery of epidemic prevention materials unimpeded, and timely and efficiently distribute the needed materials for the front line of epidemic prevention and control. At the same time, it is necessary to give priority to the distribution of basic living materials for residents in closed management areas, concentrate on the delivery service of agricultural and sideline products into cities, and help solve the problem of unsalable agricultural products. "Now the epidemic situation has a greater impact on agricultural products entering the city. Recently, our focus has been on getting through the blocking points in this area and smoothing the circulation channels."

  "We will continue to promote the resumption of work in the express delivery industry in stages and continuously improve the production capacity according to market demand." Liu Jun said that it is preliminarily predicted that by mid-March, except Hubei, the whole network will basically return to normal.

  Increase fiscal, taxation and financial support

  "This epidemic has had a great impact on the logistics industry. Recently, the National Development and Reform Commission, together with relevant parties, aimed at the outstanding problems that restrict the resumption of production and long-term development of the logistics industry, in accordance with ‘ Combination of distance and overall consideration ’ The principle of putting forward a series of policy measures. " Gao Wei said.

  The intensity of tax reduction and fee reduction has increased in stages. Within a certain period of time, we will continue to implement the policy of halving the urban land use tax for bulk commodity storage land that expired at the end of last year. From March 1 to June 30, the port construction fee for import and export goods will be exempted, and the government-set charges such as port charges and port facility security fees will be reduced by 20%, and the compulsory emergency response services and charges for non-tanker cargo ships will be cancelled. Before the end of June, the railway insured price, the delayed use of containers, the detention of trucks and other fees will be halved. Transportation and logistics enterprises that perform emergency transportation tasks during the epidemic prevention and control period belong to the government’s purchase of public services, and governments at all levels should give compensation.

  In terms of financial support, Gao Gao introduced that the national list of key enterprises for epidemic prevention and control is being published in a rolling way, and several groups of key logistics enterprises have been recommended to be included in this list, and financial institutions can provide them with preferential interest rate loans by using special refinancing. At the same time, ease the financial pressure of small and micro logistics enterprises with a wide range and a large quantity, and encourage financial institutions to temporarily postpone the repayment of principal and interest on their loans, especially not to borrow, keep lending and keep lending.

  "Policy measures also involve accelerating the improvement of the emergency logistics system, deepening the adjustment of cargo transportation structure, and improving the level of modern supply chain." Gao Gao said that the National Development and Reform Commission will work with relevant departments and localities to implement relevant policies, support and guide logistics enterprises to resume work and production in an orderly manner, increase dynamic monitoring of the operation of the logistics industry, promote the transformation and upgrading of the logistics industry, improve quality and efficiency, and provide a strong guarantee for the sustained and healthy development of the national economy.

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How much is Chang ‘an Ford Focus?

When it comes to Focus of Changan Ford, car buyers are most concerned about its price. At present, a new generation of Focus has been launched, offering six car models with the price range of, including 1.5L manual jump-forward, automatic jump-forward, and different configurations equipped with EcoBoost and coboost 180. In addition, the hatchback version of the model was also launched simultaneously, and the price also started at 108,800 yuan.

For those users who pursue a sense of sports, Changan Ford has equipped the STLine version for Fox to enhance the sports atmosphere of the vehicle through details such as appearance kits and sports seats. In terms of body size, the sedan version is 4647/1810/1468mm, the hatchback version is 4378/1810/1468mm, and the wheelbase is 2705 mm. In terms of power configuration, Fox provides three inline three-cylinder engines of 1.5L, 1.0T and 1.5T, with maximum power of 122 HP, 127 HP and 184 HP, respectively, with 6MT, 6AT or 8AT transmissions.

Regarding tire prices, Fox offers a variety of choices according to different models and tire brands. For example, the tire price range of the 2012 1.6L model is that the reference price of Dunlop tire SPSPORTLM703 is 600 yuan. In order to meet the needs of different consumers, tires also have many characteristics, such as reducing noise, improving drainage performance and handling stability.

长安福特福克斯

Generally speaking, the price and configuration of Changan Ford Focus provide consumers with rich choices and meet their different needs for performance, comfort and price. If you are interested in specific models, it is suggested that you consult dealers directly or inquire online for more accurate quotations and detailed information.

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Holding a group for the winter, Nissan and Honda are going to merge?

Image source: Du Ge

On December 18th, some media reported that Nissan Motor Co. and Honda Motor Co. planned to negotiate on the merger to better compete in the rapidly changing global automobile industry. It is reported that Honda and Nissan are considering setting up a holding company to operate, and plan to include Mitsubishi Motors under the holding company. At present, Nissan holds 24% of the shares of Mitsubishi Motors and is its largest shareholder.

Subsequently, it was reported that Hon Hai Precision, Foxconn’s parent company, had approached Nissan about the shareholding. In view of the precedent of Foxconn’s acquisition of Sharp in 2016, its shareholding intention may stimulate Honda and Nissan’s anxiety about the acquisition, thus accelerating the merger process of the two.

However, both Honda and Nissan responded in official website that, as announced in March and August this year, Honda, Nissan and Mitsubishi have combined their respective advantages and are considering various possibilities for future cooperation, but no decision has been made.

If the merger takes place, Nissan, Honda and Mitsubishi will become the third largest automobile manufacturer in the world after the merger, second only to Toyota and Volkswagen. The merger will also be the biggest deal in the automotive industry since the formation of Stellantis by FCA Group and PSA Group in January 2021.

one

The situation is not optimistic.

At the end of last month, some media reported that Nissan was facing a bankruptcy crisis and its cash flow could only last for 12-14 months.

In the first half of fiscal year 2025 (April-September 2024), Nissan’s operating income was 5.98 trillion yen, down 1.3% year-on-year; Operating profit was 32.908 billion yen, down 90.2% year-on-year; The net profit was 19.223 billion yen, down 93.5% year-on-year; The operating profit margin was only 0.5%, compared with 5.6% in the same period last year.

China is an important single market for Nissan, which is facing the decline of sales. According to the data of Nissan China, from January to November, 2024, the cumulative sales volume of Nissan China, including passenger cars and light commercial vehicles, was 621,700 units. In the same period of last year, it was 694,900 units, a year-on-year decrease of 10.53%.

On November 7th, Nissan Motor Co. announced that it would cut its annual profit forecast, and it would lay off 9,000 people worldwide and cut its global production capacity by 20%. In addition to lowering the annual profit forecast and layoffs, Nissan Motor Co., Ltd. is taking measures including reducing sales, comprehensive and administrative expenses, reducing costs and optimizing asset mix, hoping to reverse its performance. At the same time, President and CEO Makoto Uchida of Nissan Motor Co., Ltd. will voluntarily give up 50% of his monthly salary from November this year, and other members of the Executive Committee will also voluntarily reduce their salary accordingly.

At the same time, Nissan Motor Co., Ltd. also announced that it will reduce its shareholding in Mitsubishi Motors from 34% to 24%.

In addition, in June this year, Nissan closed its passenger car factory in Changzhou, Jiangsu. Dongfeng Nissan officially responded that this decision is based on the company’s overall development strategy and changes in the market environment, aiming to better adapt to the development needs of enterprises in the direction of new energy by optimizing and adjusting internal production capacity and resource allocation. While ensuring the production capacity of current models, Dongfeng Nissan is stepping up efforts to lay out production lines of new energy models and increase investment in related fields to meet future market demand.

Honda’s life is relatively better.In the first half of fiscal year 2025 (April-September, 2024), Honda’s consolidated operating income was 10.79 trillion yen, a year-on-year increase of 12.4%; Operating profit was 742.6 billion yen, an increase of 6.6%; Pre-tax profit decreased by 15.6% year-on-year to 741.9 billion yen. Its global car sales decreased by 8.0% year-on-year to 1.779 million units.

According to the data of Honda China official website, from January to November 2024, the cumulative sales volume of Honda’s terminal cars in China was 740,400, compared with 1,068,400 in the same period of last year, a decrease of 30.7%.

In July, 2024, Honda China announced the optimization of production capacity, and confirmed that two of the seven vehicle production lines in China will be closed this year. After adjustment, Honda’s total vehicle production capacity in China will be reduced from 1.49 million to 1.2 million.

2

Cooperation to reduce costs

Facing the impact of new energy vehicles in China, Nissan and Honda have strengthened cooperation this year.On March 15th, Nissan and Honda announced the signing of a memorandum of understanding to cooperate in electric vehicle business, such as joint procurement, joint development of power platforms, and generalization of spare parts. The two sides hope to reduce costs and enhance their competitiveness in electric vehicle products through resource integration.At that time, Toshihiro Mibe, CEO of Honda, proposed the possibility of capital cooperation with Nissan.

In August, Honda, Nissan and Mitsubishi jointly signed a memorandum of understanding on deepening the strategic partnership framework, cooperating in the basic technology field of the next generation software-defined vehicle (SDV) platform, and accelerating the realization of carbon neutrality.

It is worth mentioning that in March this year, Nissan Motor Co., Ltd. released the "The Arc Nissan Arc Plan", focusing on all-round new product planning, promoting electric drive, innovative R&D and production methods, applying digital new technologies and deepening strategic partnerships to increase global sales and improve profitability. At the same time,Nissan also plans to launch 30 new models in the next three years, including 16 electric vehicles and 14 internal combustion engines, to meet the diversified customer needs of different markets in the process of electrification transformation.

In May, Honda also said that it would start a new plan and promised to double its investment in electrification and software to about $65 billion in fiscal year 2030. Honda also plans to reduce the manufacturing cost of electric vehicles by more than 30% and the procurement cost of batteries in North America by 20%. Min Hong, CEO of Honda, said,The company’s goal is to launch a total of seven new electric vehicles worldwide by 2030, and realize that the sales of electric vehicles and fuel cell vehicles will account for 40% of the global sales.

Under the transformation of Honda and Nissan, if they are combined, they will also have synergistic effects in resources and products.

In the history of automobile development, cooperation between automobile enterprises has also occurred frequently. In May 1999, Renault acquired 36.8% equity of Nissan Motor Co., Ltd. for US$ 5.4 billion, and became the major shareholder of Nissan Motor Co., Ltd. Since then, Nissan has also held 15% equity of Renault, forming a cross-shareholding alliance. In 2016, Nissan Motor Co., Ltd. acquired a 34% stake in Mitsubishi Motors, and since then, the Renault-Nissan-Mitsubishi Alliance has been formed, and its cumulative sales volume once ranked first in the world.

In 2023, Renault and Nissan reached an alliance restructuring framework agreement, and Renault Group transferred 28.4% of Nissan’s shares to a French trust, and Nissan and Renault Group will maintain 15% cross-shareholding. Both parties will have equal voting rights, and both parties can freely exercise the voting rights attached to the 15% direct shareholding.

Toyota also frequently cooperates with other car companies. In August 2017, Toyota and Mazda formed a capital alliance through cross-shareholding; In August 2019, Toyota Motor and Suzuki Motor reached a cooperation through cross-shareholding; In addition, Toyota also holds shares in Subaru, Daihatsu and other car companies.

In 2021, the merger of Citroen Group (PSA) and Fiat Chrysler Automobile Company (FCA) was officially completed. The two parties merged at 50: 50 to form a brand-new group Stellantis, which became the fourth largest automobile group in the world after the merger.

Since the beginning of this year, with the intensification of competition, domestic car companies are also merging their brands to strengthen resource coordination. Under the Taizhou Declaration, Geely promoted the integration of Krypton and Linke, and the geometric brand was merged into the Galaxy brand. SAIC Passenger Car announced the integration of Roewe and Feifan Automobile; In October this year, APP announced that it would migrate to Great Wall Motor APP. From the second half of this year, Euler began to share sales and after-sales channels with other brands of Great Wall.

Obviously, strategic cooperation and resource focus have become the choices of many car companies.

It is worth noting that in China, the market share of Japanese cars has dropped significantly. According to the data of the Federation, in the first 11 months of this year, the cumulative sales volume of Japanese cars was 2,782,500, a year-on-year decrease of 15.6%, and the market share was also reduced from 22.6% in 2021 to 13.7%. This is not optimistic for Nissan and Honda. If we can improve the market competitiveness through merger, we may be able to save the downward trend. But whether they will cooperate through merger or not will take time to wait for the result.

Author Wei Weihe

Source: CarVisibility.

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Guide to the purchase of mg one, the mg "fuel-saving king"

Now people’s understanding of cars has already surpassed the stage of "four wheels and two rows of sofas", and people will consider many factors when buying a car. The level of configuration determines the competitiveness of a car to a certain extent, as we said in this article. So whether this car is a mule or a horse, let’s take a look at its actual performance.

First of all, from the appearance, the overall appearance of the MG ONE front looks simple and very dynamic. Coupled with headlights, it is a bit more fashionable. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Come to the side of the car, the car body size is 4579MM*1866MM*1617MM, the car uses young lines, the side gives a very young feeling, with large-sized thick-walled tires, eye-catching shape. In terms of the rear end, the rear end echoes the front face, and the taillights present a sharp design style, creating a good gas field.

When I came to the MG ONE car, the interior design was very stable and the overall design was full. The steering wheel of the car is well designed, equipped with functions such as manual adjustment of the steering wheel up and down, and the grip is full and delicate. Let’s take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior style impressive and looks quite cold. The dashboard and seats are equally eye-catching. The car is equipped with a stylish and simple dashboard, which is very eye-catching. The car uses a leather-like seat, which is wide and thick, and the overall ride feels soft and comfortable.

MG ONE is matched with CVT gearbox, with an acceleration time of 8.1s per 100 kilometers, which has good power performance and is completely OK for daily use.

MG ONE is equipped with driving mode selection, remote control key, rear wiper, traction control (ASR/TCS, etc.), Bluetooth /WIFI connection and other configurations, which is worthy of praise.

I wonder if you are excited about this car introduced today? Xiaobian thinks that if you really want to buy this car, you still have to go offline to actually experience it.

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Global news: US stock market closed, European stock exchange and debt exchange killed Britain and ushered in the third female prime minister in history.

  On Monday, local time, US stocks were closed for Labor Day. However, the European market is a little nervous. The energy crisis has been transmitted to the financial market. In Europe, only British stocks closed up, while German stocks fell more than 2%. For the first time in 20 years, the euro fell below 0.99, while the pound approached its lowest point since 1985. Yields on 10-year and 2-year British bonds hit new highs in eight years and fourteen years respectively.

  At the same time, it is reported that the Russian government accused the western sanctions against Russia of being the chief culprit of the complete gas cut-off of Beixi No.1 natural gas pipeline. If the western sanctions against Russia are not lifted, the maintenance of the pipeline will be difficult to complete, and the natural gas supplied to Europe through the pipeline will not be fully recovered. This means that the European energy crisis may intensify. Big bounce, the European natural gas, soared by 35% overnight.

  In addition, there was another big event in Europe overnight. The new British Prime Minister officially announced that the 47-year-old Foreign Secretary Liz Trass defeated the former Finance Minister Sunak in the internal election of the Conservative Party and became the new leader of the Conservative Party. At the same time, she will also take over the post of British Prime Minister from Boris Johnson. Trass is also the third female prime minister in British history after Margaret Thatcher and Teresa May. However, Trass will inherit a mess from Johnson, and Britain is facing a series of problems such as energy crisis, financial difficulties and diplomatic deadlock.

  In addition, the OPEC+ meeting on Monday decided to reduce oil production by 100,000 barrels per day in October compared with that in September, reversing the previous plan of increasing oil production by 100,000 barrels per day in September, bringing the output in October back to the level in August, and the international oil price rose by over 2%.

  [global index]

  [global goods]

  The main contract of WTI crude oil closed at $88.83 per barrel, up 2.26%; The main contract of Brent crude oil closed at $95.23 per barrel, up 2.38%; The main contract of crude oil in the previous period closed at 707.20 yuan per barrel overnight, up 1.62%.

  Overnight, the Shanghai gold main contract closed up 0.26% to 386.34 yuan per gram; Shanghai Bank’s main contract closed up 0.19% to 4,191.00 yuan per kilogram.

  [overnight news]

  Britain welcomes its third female prime minister.

  Trass, the current British foreign secretary, defeated Sunak, the former chancellor of the exchequer, and was elected as the new leader of the ruling Conservative Party in Britain. Trass will become the third and youngest female prime minister in British history. The first two female prime ministers are Margaret Thatcher, who is known as the "Iron Lady", and Theresa May, who experienced the Brexit chaos.

  Russia: It will last until the Western "sanctions" end.

  The Russian government accused the western sanctions against Russia of being the chief culprit of the complete gas cut-off of Beixi No.1 natural gas pipeline. If the western sanctions against Russia are not lifted, the maintenance of the pipeline will be difficult to complete, and the natural gas supplied to Europe through the pipeline will not be fully recovered.

  OPEC+ reversed the agreement to increase production and agreed to "symbolically" reduce production by 100,000 barrels per day to stabilize oil prices.

  OPEC+ this Monday decided to reduce oil production by 100,000 barrels per day in October compared with that in September, reversing the previous plan to increase oil production by 100,000 barrels per day in September, and returning the output in October to the level in August. OPEC+ decided to "symbolically" cut production in October, trying to stabilize oil prices at a time when the market is worried about economic weakness and slowing demand, which is equivalent to Biden’s diplomatic achievements in crude oil in the Middle East reaching zero. After the release of the resolution, the international oil price rose further, rising by over 4% in intraday trading.

  EU foreign ministers lack confidence in the prospects of Iranian nuclear talks.

  According to foreign media reports, the Iranian Foreign Ministry said that it is waiting for the United States to respond to Iran’s proposal, and Iran is responsibly creating conditions for resolving the nuclear agreement. According to Russian media, the Iranian Foreign Ministry said that if JCPOA(Joint Comprehensive Plan of Action) signed it, Iran could meet the energy demand of Europe. Borrell, vice-chairman and "foreign minister" of the European Commission, said that the Iranian nuclear talks are diverging rather than converging, and he now lacks confidence in reaching the Iranian nuclear deal.

  [company news]

  Volkswagen seeks to overcome difficult market conditions and promote Porsche’s IPO plan this year.

  Despite the difficult market conditions, Volkswagen has decided to push forward the plan of listing a minority stake in sports car brand Porsche this year, which is expected to become one of the largest IPO transactions in Europe. Volkswagen said in an announcement on Monday that it plans to launch a Porsche IPO in late September or early October, depending on the further development of the capital market.

  Amazon will enter the Japanese prescription drug market next year: cooperate with pharmacies to sell drugs online.

  People familiar with the matter said that Amazon is considering entering the prescription drug market in Japan. This may be a turning point for physical pharmacies in Japan. Amazon plans to cooperate with small and medium-sized pharmacies in Japan to create a prescription drug sales platform. After placing an order online, users can sit at home and wait for delivery. Through this platform, patients can also receive online guidance on how to take drugs.

  Meta was fined $400 million for handling children’s data

  Meta was fined about $400 million for violating EU data privacy laws by processing children’s data on Instagram. This is the latest measure taken by European and American authorities to crack down on companies collecting and sharing information about young people online.

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Equation Leopard 5 reduced the price by 50,000, and the old owner pulled a banner and topped the complaint list.

Recently, the news that the price of Equation Leopard has been reduced by 50,000 has become a hot spot in the industry, and it has also become a "heart disease" for the old owners of Leopard 5.

On July 29, after Equation Leopard announced the news of the official drop, the previous Leopard 5 "iron powder" has now "turned against the water" and entered the relevant automobile complaint platform to make complaints. This also led to a rapid increase in the number of complaints from Equation Leopard 5, and finally won the top position in the complaint list of Vehicle Quality Network in August. According to statistics, the number of complaints from Equation Leopard 5 reached 327 in August, most of which were due to price changes. In addition, there are quality problems such as air conditioning, abnormal noise of steering system and abnormal noise of braking system.

Not only through the relevant complaint platform, but also many Leopard 5 owners spontaneously went to Equation Leopard Direct Store to pull banners for discussion. Some car owners also bluntly said: In line with the trust and support of Equation Leopard brand, they bought the pilot version at a price of 309,800 yuan in May, and before that, the sales staff said that Equation Leopard is a high-end brand of BYD, and promised not to cut prices, because price cuts would reduce brand tonality. As a result, the price was reduced by 50 thousand yuan in less than three months, and the second-hand salvage value of the vehicle was also greatly affected. Therefore, it is hoped that Equation Leopard can give equivalent compensation to old car owners.

Some consumers also said that they should abide by the contractual spirit of the market economy. If the price increases, will the owners make up the difference? Although this is the truth, such a big price cut can really make the old car owners suffer a lot of losses, which will inevitably affect the overall reputation of Equation Leopard.

You know, it has been less than a year since Equation Leopard 5 went on the market in November last year, and it is rare for BYD’s many brands to make a substantial price adjustment in such a short time. Although BYD led the "price war" of the overall automobile market at the beginning of this year, most of them were price adjustments when launching brand-new models. By comparison, it is indeed "abnormal" to reduce the price of Leopard 5 by 50,000 yuan.

However, from the current sales performance of Leopard 5, we can find the reason why Equation Leopard has made a substantial official decline. According to the relevant sales data, in January this year, Leopard 5 was able to maintain about 5,000 vehicles, but now it has fallen to about 2,000 vehicles, with an average monthly sales of only about 3,000 vehicles. Before the price reduction, Equation Leopard has changed its brand channel strategy in June this year, giving up the direct sales model and opening it to social dealers, which is also caused by the pressure on sales from the outside world.

In fact, since the beginning of this year, in the case of the continuous "price war" in the automobile market, many car companies have also given certain compensation to the old car owners for the price reduction behavior of individual models, which is very important for maintaining the relationship between the old car owners and stabilizing the brand reputation. But now, Equation Leopard has not given any compensation measures to the old car owners, and it is easy to put them into a more passive situation.

It is necessary to know that the model currently planned by Equation Leopard brand is a new energy hard-core off-road SUV model. In addition to Leopard 5, and Leopard 3 have also been "on the line". This time, the price of Leopard 5 is lowered. It seems that the outside world is also giving more space for the pricing of Leopard 8 and Leopard 3 to completely open up the market situation.

However, although Leopard 5 has leading technologies such as DMO hybrid and cloud system, it is more suitable for light off-road for most consumers, while heavy off-road consumers generally prefer to choose tank series models. However, in the new energy off-road SUV market, Leopard 5 still faces many competitors, such as, etc., but Leopard 5 does not have much advantage in cost performance.

Now Leopard 5 has lowered its starting price to 239,800 yuan, and its competitiveness has been greatly improved compared with before. However, how to balance the psychology of old car owners and stabilize its user base will also play a vital role in the future development of Equation Leopard.

(This article was originally produced by Wenwu Lane New Media Studio, please indicate the source: Wenwu Lane, author: Xia Mu,Personal opinion, for reference only.)