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[Concern] Q&A on State Taxation Administration of The People’s Republic of China Shanghai Taxation Bureau’s policy of recruiting civil servants in the 2024 annual examination.

In order to facilitate candidates to prepare interview materials and understand the requirements of interview and qualification examination, the Municipal Bureau has selected some representative questions and answered them here.

Hotspot q&a

one

How to conduct interview qualification examination?

Before the interview, we will review the interview qualification of each candidate through email materials. During the examination, if the staff find any questions in the materials, they will call or send an email to verify them. Please keep the phone open and pay close attention to my email. In principle, the confirmation of interview qualification and the results of email review will not be notified separately, so please don’t call to inquire.

2

The materials require my ID card, student ID card or work permit, does that mean that only one of them needs to be provided?

No, ID cards are required. Students provide student ID cards, social workers provide work permits, and unemployed people do not need to provide student ID cards or work permits.

three

What if the unit doesn’t have a work permit?

The unit may issue an on-the-job certificate (which needs to be sealed), or provide a labor contract signed and sealed by both candidates and the current work unit.

four

What should I do if I fill in the registration form incorrectly or the information is changed or incomplete?

The examination registration form should be provided with the version automatically generated by the website and cannot be modified. If the information is wrong, changed or incomplete, you can print the examination registration form, submit or provide relevant explanatory materials after handwritten modification on the basis of the original information, and send them together by mail. At the same time, you can fill in the latest relevant information in the Recommendation Form for the Registration of Civil Servants in the Examination of Central Organs and Their Directly affiliated Institutions (hereinafter referred to as the Recommendation Form for Registration).

five

Do candidates only need to provide the highest academic qualifications and degree certificates?

Graduate students should also provide undergraduate education and degree certificates; Candidates from junior college should also provide a diploma at the junior college level.

six

What should I do if the 2024 college graduates have not obtained academic qualifications and degree certificates?

I can provide the Online Verification Report of the Student Status of the Ministry of Education, and promise that I can obtain academic qualifications and degree certificates before joining the job. After signing the commitment letter, I can upload it by scanning or taking photos with my mobile phone. Candidates should provide corresponding academic qualifications and degree certificates when they formally report for duty, otherwise they will not be employed.

seven

How do the 2024 college graduates indicate the training methods in the Registration Recommendation Form?

According to the actual situation of candidates, fill in "orientation", "entrusted training" or "non-orientation and non-entrusted training" in the remarks column of the Registration Recommendation Form.

eight

What should I do if the materials such as the "Registration Recommendation Form" of fresh graduates cannot be stamped for the time being due to school holidays?

If candidates are temporarily unable to provide the school-stamped Registration Recommendation Form and other materials due to school holidays, they can first submit the materials that are not stamped and the letter of commitment signed by themselves. The contents are roughly as follows: the school-stamped Registration Recommendation Form cannot be provided temporarily due to xx reasons, and the contents filled in the commitment form are true and accurate, and the original registration recommendation form stamped by the school can be submitted on the day of medical examination.

nine

What should I do if the social workers are temporarily unable to provide the stamped "Registration Recommendation Form"?

If it is really difficult for social workers to submit the Registration Recommendation Form stamped by their work units before the interview, they can submit the Unstamped Registration Recommendation Form and the letter of commitment signed by themselves. The contents are roughly as follows: The Registration Recommendation Form stamped by the work units cannot be provided temporarily due to xx reasons, and the contents filled in the commitment form are true and accurate, and the original Registration Recommendation Form stamped by the work units can be submitted on the day of physical examination.

10

If the unit has not established a party organization or I am not from party member, how to fill in and stamp the column of comprehensive evaluation of candidates by the party organization of the unit in the Registration Recommendation Form?

No matter whether the candidate is party member or not, it needs the comprehensive evaluation and seal of the party organization of the unit. Where the unit has not established a party organization, it shall be comprehensively evaluated by the unit and stamped with the official seal of the administration.

11

What should I do if some of the materials listed in the Interview Announcement are missing or temporarily unable to submit?

Any non-critical materials that are not listed in the Interview Announcement and do not affect the qualification conditions for entering the examination are temporarily unavailable, which generally does not affect the conclusion of qualification examination.

12

What if my personal contact information changes?

Please keep your phone open and try not to change your mobile phone number. If it has been changed, please send an email description.

13

Do all avoidance information collection forms need to be provided?

If there is any avoidance, it must be provided. If the withdrawal information collection form is not provided, it is deemed that the candidate has promised no withdrawal.

14

The recruitment hotline is very busy. What should I do if there is an urgent problem?

In order to avoid waiting, candidates who need to ask questions can send an email to shswsh@aliyun.com, and we will reply in time.

ShangguanNo. Author: Shanghai Taxation

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Rain, snow, who is in charge？

　　At the turn of winter and spring, the temperature rises and falls, and cold air and warm and humid air frequently fight. Will it rain or snow when they meet in a narrow road? Come on, let’s talk about it.

　　First of all, whether it rains or snows, it will fall from the sky. So what are they like at high altitude? Generally speaking, the higher the altitude, the lower the temperature, so the precipitation usually exists in the form of solid, that is, snow or ice crystals. Whether it rains or snows is simply determined by the low-altitude temperature.

　　Well, there is such a small snowflake, which collides and condenses in the sky, and finally it is too fat to hold the atmosphere and has to fall from the sky. If she has been "cold-shouldered" in the process of falling, and the temperature is below 0℃ all the way, then she can keep her shape well and fall as a small snowflake. At this time, some people saw it and said, "Yanshan snowflakes are as big as seats." Some people also sang, "If catkins are not due to the wind." Others joked, "The yellow dog is white and the white dog is swollen."

　　Or this little snowflake. It was "warmly received" in the process of falling, and the temperature was higher than 0℃, so she melted while falling, and when it fell to the ground, it changed into a "vest" and became a small drop of water, and people said, Oh, it’s raining! !

　　However, the reality is often not so simple. The small snowflake is not smooth sailing in its falling process, and it will also taste the "cold and warm" of the world. Sometimes it just melted a little, but it was not completely melted. When it reached the ground, it was frozen again, thus ice particles were produced, and the scientific name was xian. Unlike hail, it belongs to a close relative of snowflake, and usually appears before or when it snows.

　　The more complicated situation is freezing rain, which is a common weather phenomenon in Guizhou, Hunan and other places in winter. In the process of falling, the small snowflake first melts into water droplets, and after falling for a while, the temperature drops below 0℃. It should be condensed into ice crystals or ice particles, but because there is no frozen nucleus to attach, it can only continue to maintain the shape of water droplets. At this time, its "body temperature" is lower than 0℃, which is called "supercooled water droplets". The most remarkable feature of this alienated water drop is instability. When it falls to the ground in the form of rainfall, it will quickly condense into ice on its surface when it meets objects below 0℃.

　　All of the above are discussed for a single small snowflake. In the actual process of rain and snow, there are tens of millions of small snowflakes, which are distributed at different heights and located in different areas. Some are close to cold air and some are warmer, and they will encounter different situations and develop different changes in the process of falling.

　　It snows easily in winter and rains more in summer. In winter, it’s hard to see the trace of snow in the northland, thousands of miles of ice, and Wan Li, and in South China without winter. The temperature in the middle and lower reaches of the Yangtze River is high and low, and the fluctuation is large, so the form of precipitation will become extremely complicated.

(Source: Editor of Central Meteorological Observatory: Wang Ruojia)

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Cross-border beauty of luxury brands is not as simple as imagined.

Text | Cosmetics News Zou Xinchen

Gucci (Gucci), Prada (Prada), Hermes (Hermes), Burberry (Burberry) … These luxury brands are well-known in the fashion world. In recent years, they have stepped into the beauty industry "cross-border" one after another, which was once regarded as a "dimensionality reduction blow" by KOL and fans. Recently, however, the slow growth of Gucci Beauty seems to be a microcosm of the dilemma of these luxury fashion brands in the beauty market: it is not as easy as imagined that "blue blood" aristocratic luxury brands make beauty across borders.

The rotation of 01 brand creative directors is like a cursory tour, and the beauty product line is overwhelmed.

"Everyone wants to know what’s next for Gucci Beauty." Joan Kennedy, a columnist of Business of Fashion, said in her report.

In 2019, Coty Group relaunched this beauty brand. At that time, the creative director of Gucci was Alessandro Michele, who brought his minimalist and emotional style into all aspects of the brand, and the beauty business was also affected by it. Gucci Beauty’s product packaging is characterized by bright flowers and retro style, and it is featured by punk musicians such as Dani Miller. It is eccentric and exaggerated, which is very in line with Michelle’s aesthetics. "But in terms of product content, it is no different from other brands of eye shadow discs and lipsticks." Joan said.

At first, Michelle’s novel concept caused a shock in the fashion and beauty industries, and the sales of Gucci Beauty products soared. However, with the novelty brought by Michelle’s aesthetics gradually disappearing, consumers’ "aesthetic fatigue" on Gucci has become more and more obvious. During 2020-2021, Gucci’s sales continued to decline. In November 2022, Michelle left her job, and before the new creative director took office, the men’s show in January designed by the former was greatly reduced in scale, and the same reduction also appeared in beauty. Gucci Beauty declined to comment on it.

The dilemma of Gucci Beauty has sparked a heated discussion in the industry about how luxury fashion brands should carry out their beauty business. Historically, it has always been a challenge to combine fashion and beauty makeup, which run on different time axes and serve different customers. For the beauty product line of fashion brands, it may be an effective strategy to "completely accept" the aesthetics of creative directors, but relying too much on the aesthetics of creative directors will also bring risks, especially after luxury brands have developed the habit of rapidly rotating creative directors.

In recent years, the term of the creative director of luxury brands has become shorter and shorter. For example, Ann Demeulemeester, Bottega Veneta and Burberry all "sent away" their former creative directors in less than five years. "If the beauty business is consistent with the overall aesthetic style of the brand, replacing the creative director will inevitably lead to the redesign of the packaging of beauty products, which requires high operation of the operation department and will affect the overall profitability." Tony Wang, founder of brand strategy consulting firm Office of Applied Strategy, said in an interview with BOF.

"For example, in Gucci, it seemed reasonable at that time to let Michelle have more say in beauty, but with the change of brand creative director, Gucci Beauty also followed the overall style of’ Ben Jia’ and chose to take traditional aesthetics as the design center, which caused its brand image to be separated from the previous Michelle period." Tony Wang said, "This image transition is not only slow, but also very expensive."

"Because clothing is seasonal, the cost of redesigning fashion is lower, and consumers will soon forget the style of last season. But in terms of beauty, once you produce a large amount of inventory, it is not easy to change the product packaging. " Tony Wang added.

02 luxury brands are in trouble, beauty and fashion style "fight"

Traditionally, luxury fashion brands sell their beauty products to giants such as L ‘Oreal, Estee Lauder and Coty, who are responsible for the specific development, marketing and distribution of products under the guidance of brand creative directors.

"On the bright side, these authorized beauty product lines can enhance the brand image in disguise. Smaller fashion brands like Ba Erman or Magira can expand their beauty product lines without investing their own funds through authorized cooperation with L ‘Oré al Group. " Mario Ortelli, managing partner of Ortelli & Co., a luxury goods acquisition company, said. "However, in a negative sense, this kind of" two-management "behavior will also split luxury brands, resulting in a lack of cohesion in the brand as a whole, thus weakening the brand image."

"Of course, the licensee naturally wants to renew the contract with the brand, but their top priority is to make as much money as possible during the contract period, rather than maintaining the overall tonality and brand image of luxury brands." Ortelli said, "But for luxury brands, the latter is the most important."

When the beauty products authorized by large groups deviate from the style of the creative director of luxury brands, the results will also confuse consumers. For example, in 2018, Coty Group launched a publicity campaign for Burberry’s "She" perfume, adopting the style of Christopher Bailey, the former creative director of Burberry. However, not long after, Riccardo Tisci, the brand’s new creative director, released the brand concept centered on street clothes and adopted a more modern new logo and letter pattern, and the publicity campaign was dropped.

Similarly, Valentino Beauty, which was launched in 2021, uses big red as the product packaging. Although this hue will remind consumers of the brand image of Valentino in the last century, it has nothing to do with the electro-optical pink recently promoted by Pierpaolo Piccioli, the brand creative director.

"This’ deviation’ means that those’ new’ consumers who are attracted by beauty products lack a clear understanding of the style of luxury brands themselves." Ariel Ohana, managing partner of investment bank Ohana & Co., said, "This chronic’ brand image erosion’ is hard to find, especially if luxury brands cooperate with licensees for a long time."

"The story and overall image created by a brand are the most important assets of luxury brands." Tony Wang also agreed with Ohana that "the brand image found by luxury consumers in the beauty products they buy should be consistent with the brand as a whole, otherwise, it will damage the brand’s long-standing historical reputation."

Ohana added: "If this will damage the overall image and reputation of the brand, even if the brand has performance growth in the next few decades, one day, the brand will pay for it."

Dior: keep a balance between beauty and fashion.

Luxury brands such as Chanel and Dior choose to firmly control the beauty products business in their own hands. This internal operation mode gives brands more control-not to mention higher profit margins. Audrey Depraeter-Montacel, managing director and head of beauty business of Accenture, said, "Many mysteries surrounding the production of beauty products have been solved, and it is easier to launch beauty products now than it was ten years ago. However, this still requires the brand to take out a lot of time and money; In addition to investing in products, marketing and distribution capabilities, operating the beauty business internally requires luxury brands to change their way of thinking and require more interaction between R&D departments and commercial operations departments. "

"A luxury brand like Dior, which has more budget and higher popularity, has stronger independence in its beauty business." Audrey added, "The perfume of this brand has its own uniqueness, but it has little to do with the fashion of the brand. For example, Sauvage perfume endorsed by Johnny depp in 2015 can’t reflect the brand creative director Kim Jones’ understanding of the brand’s men’s wear style. If you ask anyone on the street, they may not know that Sauvage is Dior’s perfume, but it is still the most popular perfume in Dior’s history and a huge driving force for brand performance. "

But even if it is independent like Dior, it still dares not completely separate the brand image from the beauty business. Today, its new design logo is appearing in its cosmetics and perfume products, and the design of its creative director Maria Grazia Chiuri is also appearing in some advertisements of beauty products, such as Grisdiol perfume.

"I think it is necessary to try. Beauty cosmetics can be used as a channel to understand the response of luxury brands to fashion elements, or to attract new audiences, such as Generation Z consumers." Thomas Zeldari, a professor of luxury marketing at new york University, said. "With the increasingly fierce competition in the beauty market, luxury brands now have to compete not only with savvy rising stars, but also with each other. How to strike a balance between fashion style and beauty products is a problem that all major luxury brands need to consider in the future. "

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Professional team professional analysis, ensure the winning rate？ Online lottery is a mystery …

　　CCTV News: If someone told you that you can buy lottery tickets on the website, you can technically analyze lucky numbers to ensure the winning rate, just like buying wealth management products. Would you believe it? This kind of thing that sounds like a pie in the sky is likely to be a new trick for criminals to cheat money.

　　Some time ago, Ms. Chen, who lives in Juye County, Heze City, Shandong Province, joined a WeChat financial group when she was surfing the Internet at home.

　　Victim Ms. Chen: Then someone inside said that if you invest, you can get a rebate, and then someone added me to chat alone.

　　Subsequently, a netizen who claimed to be a data analyst added Ms. Chen’s WeChat and recommended a lottery-like wealth management product to her.

　　Ms. Chen’s victim: She told me to buy one (one) lottery ticket, and then recommended my number. The chances of winning the prize were relatively high. Then I listened to him and asked him to help me choose several (group) numbers. As a result, I really earned some money.

　　　According to the recommendation, the lottery ticket purchased by Ms. Chen really won hundreds of dollars. After that, Ms. Chen’s bet became bigger and bigger, from several thousand yuan to tens of thousands of yuan. However, the lottery ticket she bought rarely won again, and she lost 140,000 yuan in just five days.

　　Ms. Chen, the victim: I worked with my partner and worked hard to save it. I immediately threw myself into it. After being swept away, I also regretted it, and my family also complained about me.

　　Ms. Chen felt that she had met a liar and quickly reported to the police. Just as the police launched an investigation, another Ms. Jiang also reported that she was cheated of 130,000 yuan by investing in lottery tickets. In order to recover the loss of the victim as soon as possible, the police handling the case decided to investigate from the flow of defrauded funds.

　　Zhang lei, a policeman of the Criminal Police Brigade of Juye County Public Security Bureau, Heze City, Shandong Province: After the victim invested this money, how did the money flow until this money was finally withdrawn, and the withdrawal place was found in Loudi City, Hunan Province.

　　With the assistance of the police in Loudi, Hunan Province, the police handling the case obtained clues by collecting the video of the withdrawal, arrested three cashiers and followed the trail, and arrested 23 suspects in Changsha, Loudi and Yiyang, Hunan Province. It is understood that the fraud gang headed by Liu has tricked others into investing in gambling by establishing a false gambling website. At present, the suspect has been transferred to the local procuratorate for review and prosecution.

　　Building a fake website to defraud the background can be manipulated artificially.

　　What kind of methods do criminal suspects use to trick these customers into being fooled step by step?

　　In this case, the deceived people first met some so-called "data analysts" in the WeChat financial group.

　　Suspect Zeng: First of all, we add friends to the WeChat group, and then after a simple understanding, we send him the sports lottery, telling him that it can make money, and telling him that we have a professional data analysis team that can win money steadily.

　　According to the criminal suspects, in order to succeed in the fraud, the communication between them and the victims was completely carried out in accordance with the set script.

　　Suspect Wang: There is information on the mobile phone, and then let us answer the customer’s questions according to that information. You ask me hello, I will answer hello, what do I do, and then that’s it, according to that script, that program.

　　In fact, these websites are fake gambling websites established by criminal suspects by purchasing source code. At first, they will let customers taste some sweetness, and the previous small investments will be operated behind the scenes, so that customers will win prizes repeatedly.

　　　Zhang lei, a policeman of the Criminal Police Brigade of Juye County Public Security Bureau, Heze City, Shandong Province: This website is a virtual website, which is not real. In these fraud gangs, some related people are responsible for backstage manipulation, and he will win as much as I let him win.

　　After earning a small amount of money and increasing trust, these so-called "data analysts" began to recommend large-scale lottery purchase schemes to customers, tricking them into transferring money to the accounts on the website to recharge, and then creating the illusion that the newly bought lottery tickets did not win.

　　Suspect Zeng: Until he is convinced of this thing, let him make a big bet and then lose.

　　In fact, the money that the customer recharged to this gambling website account was taken away by the criminal suspect through the bank ATM machine on the day of transfer.

　　The police once again reminded that you must go to a regular physical lottery shop to buy lottery tickets, and don’t trust other people’s investment in lottery tickets, stocks and futures.

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How to move forward after the ＂three changes＂ in the housing market in the Year of the Ox： Don’t buy after death？

　　2008 is a changing year for China real estate market. The role of the national macro-control policy shows that the transaction volume of commercial housing, which used to be booming in supply and demand, has dropped sharply, and the rising house prices are beginning to decline. The capital chain of real estate developers is tight, buyers are in a state of collective wait and see, and the real estate market is booming.


　　When the irrational fanaticism of "real estate speculation by the whole people" gradually weakens, people suddenly find that the changes in the housing market and the rise and fall of housing prices are not as simple as the figures themselves, but involve social and economic development and people’s well-being. As one of the pillar industries closely related to national life, how will China real estate industry at the crossroads balance the two propositions of "promoting growth" and "protecting people’s livelihood" in 2009?


　　The change of the market: the quantity falls and the price lags behind, and the "turning point" of the property market comes.


　　At the end of 2007, Wang Shi, the head of Vanke, put forward the "turning point" theory when the property market in China was still booming, which was refuted by many people inside and outside the industry. However, just one year later, even the most optimistic people have to admit that the real estate market in China is facing a severe situation.


　　According to the data released by the National Bureau of Statistics, from January to November 2008, the national commercial housing sales area was 490 million square meters, down 18.3% year-on-year. Among them, the sales area of commercial housing decreased by 18.8%. At the same time, the monthly year-on-year increase of house prices in 70 large and medium-sized cities nationwide reached an all-time high of 11.3% in January 2008, and the increase rate accelerated and decreased to 0.2% in November 2008. The house prices in index cities such as Shenzhen, Shanghai and Beijing declined to varying degrees.


　　In Shenzhen, where house prices rose all the way in 2007, the average price of commercial housing fell from 17,400 yuan in October 2007 to 11,800 yuan in September 2008, and even fell below the 10,000-yuan mark during the National Day. In the first nine months of 2008, the sales area of new commercial housing in Shenzhen was 2,599,400 square meters, a year-on-year decrease of 47.81%.


　　In Shanghai, with Vanke taking the lead in price reduction, many real estate giants followed suit, and house prices began to turn around. In August 2008, the second-hand housing price index in Shanghai changed from rising to falling for the first time. In September, the price of commercial housing in Shanghai showed obvious signs of decline. Beijing can’t be immune. In September 2008, house prices in Beijing dropped by 0.2% month-on-month, which is the first time that house prices in Beijing have declined since 2005. By November, the increase of housing sales price in Beijing dropped by 2.3 percentage points from the previous month, and the decline rate exceeded 2 percentage points for the first time.


　　The arrival of the "cold winter" in the property market has made the developers who used to be "monolithic" in price "flexible". Many properties have begun to be discounted, buying houses to send property, sending home appliances and even sending cars, and various promotional methods have appeared in BLACKPINK; Property buyers who have always been in a weak position have the confidence to wait and see.


　　Policy change: from "pressure" to "promotion" to ensure healthy development


　　In 2008, the China real estate market, which was at the turning point, began to feel the pressure. The capital chain of real estate developers began to be tight, and the phenomenon of bottom price transaction, auction and even "land withdrawal" began to appear in various places. The sharp cooling of the land market has led to a sharp drop in the land transfer income of local governments. More importantly, as one of the pillar industries, the prosperity of the real estate industry is closely related to the development of local economy.


　　In this context, some local governments have launched measures aimed at "activating" the real estate market. In August 2008, the Shenyang Municipal Government announced a series of plans to warm up the market, and Xi ‘an, Xiamen, Changsha, Chengdu and other places also successively introduced preferential measures for buying houses, including tax exemption and tax reduction, and housing subsidies, hoping to stimulate consumption in the real estate market.


　　After a wave of bottom-up actions to stimulate the recovery of the real estate market, China’s real estate regulation and control policies ushered in an "inflection point" from "suppression" to "promotion" in October 2008. On the 17th of that month, the executive meeting of the State Council made arrangements for the economic work in the fourth quarter. Besides "increasing the scale of affordable housing construction", it first proposed "reducing the taxes and fees for housing transactions and supporting residents to buy houses". In December, a series of preferential measures were introduced intensively. The executive meeting of the State Council held on December 17th put forward policy measures such as relaxing the second home loan, reducing business tax and increasing the credit of housing enterprises. On the 21st, the General Office of the State Council issued "Several Opinions on Promoting the Healthy Development of the Real Estate Market", proposing a number of policies such as supporting housing enterprises to reduce prices and promote sales; On the evening of the 22nd, the central bank announced a rate cut for the fifth time that year, and at the same time lowered the deposit reserve ratio. Among the five key tasks in 2009 assigned by the Central Economic Work Conference at the end of 2008, two of them are related to real estate, "to combine the desire of residents to improve their living conditions reasonably with the role of real estate as a pillar industry"; "Increase the supply of affordable housing, reduce the burden of residents’ reasonable purchase of self-occupied ordinary commodity housing, and give play to the positive role of real estate in expanding domestic demand".


　　In this context, 2009 will be a crucial year to accelerate the construction of affordable housing. Qi Ji, deputy director of the Ministry of Housing and Urban-Rural Development, believes that increasing the supply of affordable housing will make many low-income groups no longer be mixed with the supply targets of the commercial housing market, which is conducive to stabilizing the price of the commercial housing market. Relevant experts believe that the policy orientation of combining "satisfying residents’ desire to improve their living conditions reasonably" with "giving full play to the role of the pillar industry of real estate" and emphasizing "protecting people’s livelihood" at the same time of "promoting growth" will enable China’s real estate market to walk on two legs, and its future development will be more stable and standardized.


　　Change of demand: "De-foaming" can stimulate the return of "rigid demand" in the market.


　　A fact that is more comforting than various favorable and warm-up policies is that the desire and demand of China people to improve their housing conditions still exist rigidly. The sales of some well-known large-scale and some small-sized properties with large discounts have become a proof of the "rigid demand" for residents to improve their housing conditions.


　　However, there are signs that a large number of property buyers are still on the sidelines. The 2009 Blue Book of Economy published by China Academy of Social Sciences pointed out that in 2009, it is still difficult for real estate demanders to get out of the wait-and-see situation in a short period of time. Real estate speculators will withdraw from the market to varying degrees due to the decline in speculative ability, and the demand for self-occupation of first-time home buyers will be more cautious. Real housing demanders who remain in the market will put forward higher requirements for real estate products.


　　"The reason why ordinary people will wait and see is because the current housing prices are still far higher than the expectations of ordinary people." Wang Shengxue, president of Shaanxi Real Estate Research Association, believes that the current situation shows that the era of real estate profiteering is gone forever. If developers want to tide over the difficulties, they must reasonably control profit margins and win market recognition by "defoaming" housing prices.


　　However, although the housing market has turned around and walked away, an interest pattern that has not been shaken so far is that the cost of land acquisition and various "public relations" costs still account for 50% or even higher of the price composition of commercial housing. "We can cut profits, but gray costs cannot be compressed." At the end of the year and the beginning of the year, a real estate agent explained why he was still carrying the price down.


　　Real estate developers will die, and buyers will certainly die. The once-sung "Don’t sell after death" sound is still ringing in the stock market, and the clanging sound of "Don’t buy after death" seems to ring again in the property market. Relevant persons pointed out that when the "dream of living in peace" of thousands of households still has to be blended with the "land finance" of local governments in the housing market, the "blowout" of housing demand in the market will probably become a long wait. (Reporter Shi Zhiyong)

Editor: Gao Song

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The fundamentals of the real estate industry have remained unchanged for a long time.

Wang Lixin
On November 10th, Pan Gongsheng, Governor of the People’s Bank of China and Director of the State Administration of Foreign Exchange, said in an interview with Xinhua News Agency that the risks of real estate finance and local debt were generally controllable.
In my opinion, the current risks related to the real estate industry deserve high attention, but there is no need to be too pessimistic about the development prospects of the industry. In the medium and long term, there is a great demand for improved housing for residents’ families. Chinese-style modernization and new urbanization will bring continuous incremental housing demand, and the reconstruction of villages in megacities under the new model will also bring new opportunities, and the fundamentals supporting the real estate industry to stabilize and improve have not changed.
At the macro level, the policy of stabilizing the economy continues to exert its strength, and residents’ income expectations are improving, which provides strong support for the stabilization and recovery of the real estate market. From the GDP growth of 4.9% in the third quarter, it can be seen that China’s economy is recovering well. Although the real estate has not come out of the downturn, the transaction volume of new houses in key first-and second-tier cities has recovered, and the industry is expected to be gradually restored, stabilized and rebounded.
First of all, the real estate policy still has further expectations.Since the end of August, many departments and places in China have intensively introduced policies to moderately optimize and adjust the real estate, and policies such as "recognizing houses without recognizing loans", relaxing purchase restrictions, lowering interest rates, and returning the multi-city land market to "the highest bidder" have been intensively implemented, and their efforts have been significantly enhanced. The continuous use of the policy toolbox "because of the city’s policy" has created conditions for meeting the release of just-needed and improved housing demand, and opened up space for the stabilization of property market transactions in various places.
Judging from the recent statements of the central bank and relevant departments, the idea of relevant financial measures to support the stable and healthy development of the real estate market in the next stage has been clear. On the one hand, policies such as residents’ housing credit and housing financing still have further expectations, such as reducing residents’ housing purchase costs and increasing housing financing support; On the other hand, the financial supporting policies for the "three major projects" of affordable housing, urban village reconstruction and "flat and emergency" public infrastructure construction are also expected to accelerate, which is expected to play an important role in stabilizing investment in the future, and will also play a positive role in restoring and stabilizing real estate sales.
Secondly, the work of "guaranteeing the delivery of buildings" has been solidly promoted, and the confidence of the industry has been boosted to some extent.At present, "guaranteed delivery building" is an important event in promoting the stable and healthy development of the real estate market and plays a key role in restoring housing consumption confidence. Since July 2022, when the Political Bureau of the Communist Party of China (CPC) Central Committee Conference first put forward the task of "guaranteeing the delivery of property", various financial services such as "guaranteeing the delivery of property" special loan and "guaranteeing the delivery of property" loan support plan have followed suit, and relevant departments have also guided commercial banks to provide supporting financing support.
In addition to financial support, local governments and housing enterprises are also paying attention to the reform of the pre-sale system and encouraging the sale of existing homes. According to the data of the National Bureau of Statistics, in the first nine months of this year, the sales area of existing commercial houses nationwide was 130 million square meters, up 21.2% year-on-year, accounting for 17.9% of the total sales area, up 4 percentage points from the end of 2022. Theoretically, the sale of existing homes is the fundamental measure to prevent the unfinished property. Taking some projects in some cities as the pilot of existing home sales can also boost industry confidence and fundamental recovery.
第三，信用风险正在逐步出清，行业基本面逐步改善。进入11月份以来，万科债券出现非理性波动，深圳国资委明确表示支持万科，称其具备足够的安全性。随后，万科、金地于11月9日及10日相继发布赎回及债券兑付公告，市场暂时恢复平静。此外，今年以来，融创中国等出险房企债务重组方案也多顺利通过。
无论是大股东支持，还是化债取得关键进展，大型房企稳住经营基本盘，可助力行业进一步抽丝剥茧地切实改善基本面，从而防范化解房地产领域的金融风险。当然，企业层面也需要逐步向规范化、多元化、轻量化方向转型，以长期视角探寻新发展模式，比如在碳中和、建筑施工、资产管理、养老服务等细分赛道创新商业模式，引领行业升级发展。
树木因相依而生长，星辰因辉映而璀璨。当前房地产行业正在进行重大转型并寻找新的均衡点，希望在各方聚力下，尽快实现从“信心修复”到“行业康复”，步入健康发展新阶段。
图片 | 站酷海洛
制作 | 张文玲
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Shanghai will disclose data to respond to the government’s remarks that 1／2 of housing costs flow to the government.

　　During the National "Two Sessions" this year, the All-China Federation of Industry and Commerce submitted to Chinese People’s Political Consultative Conference a speech entitled "Why China’s housing prices remain high-half of the total expenditure on real estate development flows to the government" (hereinafter referred to as "the speech of the All-China Federation of Industry and Commerce"), which caused great controversy. According to the speech, the survey of "development expenses of real estate enterprises" in nine cities across the country shows that the proportion of the total expenses flowing to the government (that is, land costs+total taxes) is 49.42%. The share of development projects in Shanghai flowing to the government is the highest, reaching 64.5%.


　　In this regard, Shanghai Mayor Han was interviewed by reporters during the "two sessions" and questioned that "I don’t know how the data of the All-China Federation of Industry and Commerce came from, it must be wrong". However, he did not disclose the data he had at the meeting.


　　On March 18th, Mayor Han Zheng said at the "Implementation of the TV and telephone conference on strengthening the administration of counties and cities according to law in the State Council" in Shanghai: "This year, the Shanghai municipal government promised that government funds will be further made public." According to Shanghai’s budget reports for several years, Shanghai’s land transfer fees account for a large proportion of government funds.


　　China Economic Weekly recently learned from people familiar with the matter that the Shanghai Planning and Land Resources Administration is organizing documents and calculating relevant data, and may "respond" to the data of the speech of the All-China Federation of Industry and Commerce through "public clarification" soon.


　　However, the content that will be "publicly clarified" will probably not include Shanghai real estate tax data. Xu Jun, the news liaison of the finance and taxation department of Shanghai Municipal Government, admitted to China Economic Weekly that the real estate tax situation is not something that should be made public, so he has no obligation to make it public, and has not received any documents from the relevant departments asking the Shanghai tax department to calculate, count and organize the income of real estate developers.


　　64.5% of the income flows to the government?


　　The speech of the All-China Federation of Industry and Commerce has attracted much attention because it involves the sensitive topic of who is the promoter and beneficiary of high housing prices, the government and developers.


　　According to the reporter’s understanding, Ren Zhiqiang, vice president of the Real Estate Chamber of Commerce of the All-China Federation of Industry and Commerce and chairman of Beijing Huayuan Real Estate Company, who ranked first among mainland real estate developers in 2008 with an annual salary of 7.74 million, was quite active in the dispute.


　　On March 11th, he wrote in his blog that the report of the All-China Federation of Industry and Commerce at the two sessions revealed the composition of China’s real estate development expenses, and made the land and tax revenue, which accounted for most of the housing prices, public, and revealed the important factors of housing price increase. To solve the problem of high and low housing prices, we should start with the government, because "it is difficult to produce cheap bread with high-priced flour."


　　According to the speech of the All-China Federation of Industry and Commerce, "Shanghai has the highest share of the total sales revenue of development projects flowing to the government, accounting for 64.5%, and correspondingly, the share of enterprise surplus is the smallest, accounting for only 4.15%".


　　This data seems to subvert people’s views on the "profiteering" of real estate developers, but not only the mayor of Han Zheng, but also many officials of the Shanghai Municipal Government expressed disapproval in an interview with China Economic Weekly.


　　An official of the Shanghai Municipal Government who asked not to be named told the reporter of China Economic Weekly: "You can take a closer look at the speech of the All-China Federation of Industry and Commerce. The data and some opinions used are from real estate developers. The speech is completely covered with the cloak of the All-China Federation of Industry and Commerce, protecting the interests of real estate developers themselves. "


　　So what is the core data source of such a controversial speech?


　　China Economic Weekly learned in the survey that the speech of the All-China Federation of Industry and Commerce was brewed in two research reports of its subordinate, the Real Estate Chamber of Commerce. In the second half of 2008, the Real Estate Chamber of Commerce of the All-China Federation of Industry and Commerce visited 62 developers in 9 cities, including Beijing, Shanghai and Guangzhou, involving 81 real estate projects, and finally formed a cost analysis report. The full name of the report is "Overview of the Basic Situation and Main Conclusions of Real Estate Development Expenses and Sales Income Analysis in China" (hereinafter referred to as "Introduction").


　　On February 6th this year, the Introduction of the Real Estate Chamber of Commerce was submitted to the All-China Federation of Industry and Commerce in the form of the Investigation Report on the Development Expenses of Real Estate Enterprises in China (hereinafter referred to as the Investigation Report), hoping to serve as the speech of the CPPCC National Committee of the All-China Federation of Industry and Commerce during the two sessions this year. After that, the speech of the All-China Federation of Industry and Commerce caused an uproar.


　　After comparing the above three documents, the reporter of China Economic Weekly found many questions. For example, in the survey of 81 projects of 62 companies in Introduction, the sampling seems unreasonable.


　　In Shanghai, Introduction selected 30 projects from 29 companies, 31 projects from 19 companies in Guangzhou, and 7 projects from only one company in Beijing.


　　What is even more incredible is that, as a "professional survey" of a national real estate enterprise chamber of commerce, four of the nine cities (Xi ‘an, Suzhou, Chengdu and Shenzhen) only selected one project from one company. Among them, the project in Chengdu is only in the "planning and design stage", while the companies in Suzhou, Xi ‘an and Shenzhen are "small", and their "sparring" nature seems too obvious.


　　In addition, the reporter learned that all the statistical data in the speech of the All-China Federation of Industry and Commerce came from the "REICO Studio", which was jointly funded by the Real Estate Chamber of Commerce of the All-China Federation of Industry and Commerce, Midtown Alliance, Wantong and Huayuan. Some professionals told reporters that the accuracy of the survey data is worthy of scrutiny, because there may be selective sampling problems, which leads to the unfairness of the scientific nature of the survey.


　　The secretary and mayor shouted for price reduction.


　　Behind the "war of words" is the wrestling between the government and real estate enterprises on the issue of "whether to protect or suppress housing prices".


　　"In the past six months, there have been various indications that Shanghai’s real estate policy has turned, and the government’s request for real estate developers to reduce prices has become more and more clear." A senior Shanghai real estate industry insider told China Economic Weekly.


　　The reporter noticed that after entering January 2009, Shanghai leaders frequently conveyed such information to the outside world: Shanghai’s housing prices are on the high side, and real estate developers should "follow the trend" and "actively reduce prices".


　　During this year’s "two sessions" in Shanghai, Ni Jianda, president of Shanghai Chengkai Group, and Ji Baohong, chairman of Shanghai Wangyuan Real Estate Company, as representatives of Shanghai real estate developers, put forward their opinions to Yu Zhengsheng, secretary of the Shanghai Municipal Party Committee, and Han Zheng, mayor of Shanghai, respectively, and thought that the Shanghai municipal government should stabilize housing prices and should not build affordable housing and low-rent housing on a large scale.


　　For such an idea, on January 19th, Yu Zhengsheng, secretary of the Shanghai Municipal Party Committee, made it clear: "House prices can’t be high and can’t go up any more." On February 21st, Han Zheng, the mayor of Shanghai, made it more clear: "At present, housing prices in Shanghai are indeed on the high side, and housing prices are generally regulated by the market, but the government should use some policies to guide and promote consumption, and more people will buy houses at lower prices."


　　A person from the real estate industry in Shanghai told China Economic Weekly: "According to the secretary and mayor, it is impossible for Shanghai to introduce the policy of tax refund and home purchase. While the secretary and mayor call on real estate enterprises to actively adjust prices, they should also think about the real reasons for the high housing prices. This is the original intention of the All-China Federation of Industry and Commerce to issue a research report."


　　Is there a gray expenditure in the developer’s 30% profit?


　　Just as people were "expressing their opinions" on the issue of "data", Cheng Siwei, a famous economist who was the vice chairman of the 9th and 10th the National People’s Congress Standing Committee (NPCSC), threw out his views on the current composition of high housing prices. During the "two sessions", he said in an interview with the media that in 2005, he and his doctoral students made a housing price reference model, and then checked three points in Beijing, Shanghai and Fuzhou.


　　Cheng Siwei revealed: "As a result of the check, the house price cost, including land price and building materials cost, accounts for 50%, the government’s taxes and fees account for 20%, the developer’s profits account for 30%, and part of the developer’s 30% is gray cost. To put it bluntly, it is the cost of bribery. One is that developers take the initiative to pay bribes, and the other is that powerful government workers ask for bribes. If you don’t give me money, I won’t give you a batch or do it for you. "


　　In fact, over the past year or so, among the important corruption cases in Shanghai, there are not a few people involved in real estate. Yin Guoyuan, former deputy director of Shanghai Real Estate Bureau, Kang Huijun, former head of real estate speculation in Shanghai, Wang Miaoxing, former party secretary and chairman of Shanghai New Long March (Group) Co., Ltd., Zhou Xiaodi, a real estate tycoon in Shanghai, suspected of illegally reselling land use rights, Qin Jinlong, former president of Shanghai Zhongxiang Group, suspected of embezzling state-owned assets of 160 million yuan, and Zhang Keming, former deputy head of Putuo District in Shanghai, all seem to reveal the existence of "grey areas" in the real estate industry.


　　The reporter noted that although the "gray expenditure" was not mentioned in the Survey Report submitted by the Real Estate Chamber of Commerce to the All-China Federation of Industry and Commerce, an "unforeseen expense" was seen from the cost analysis in the Overview, which accounted for 3.08% of the total cost.

Editor: Zhang Renhe

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It is estimated that more than 300,000 tables will be booked for online New Year’s Eve dinner and group annual banquet! Have you decided what to eat？

On February 9th, the online staff of Qinma Hot Pot was busy. On this day, only the online New Year’s Eve hot pot package order was received, and 180 orders were received.
This is a microcosm of the online booking of catering enterprises in Chongqing since Chongqing launched the online New Year Festival and online New Year’s Eve booking, in order to make it easier for people staying in Chongqing for the New Year.
Banquet packages around 300 yuan are the most popular
According to the person in charge of Qinma Hot Pot, this year’s online dinner of Qinma Hot Pot has launched 10-person packages, 8-person packages, 6-person packages and 4-person packages. The price of these packages ranges from 300 yuan to 800 yuan, and the best one is the package for 6-8 people, with the original price of 438 yuan and the preferential price of 388 yuan during the Spring Festival.
"Usually, I take out about 30 orders a day. During the Spring Festival, the closer I get to the Spring Festival, the more take-out orders. February 9 is the most day, and I received more than 180 orders." The person in charge said that the online hot pot dinner package of more than 300 yuan sold the best. Among them, the hot pot must order beef tripe, duck intestines and fresh-cut grassland beef with the highest click-through rate; Duck blood and mushrooms in vegetarian dishes are also highly clicked.
At the same time, during the Spring Festival this year, Liziba Liangshan Chicken launched four sets of meals, including four meals, eight meals, three to four meals and six to eight meals. According to reports, the business of the set meal in February exceeded 500,000 yuan, among which the meal for 3-4 people was the most popular, and the price was 227 yuan.
Liziba Liangshan Chicken introduced that in this year’s dinner reservation, the signature dish Liziba Liangshan Chicken is the most popular. Secondly, the popular signature dishes such as Zhao Jie chicken offal and beauty pig hands are also deeply loved by consumers.
Beef is a must for almost every hot pot.
Yang Changjiang, general manager of Jie Fangbei Jiuchongtian Revolving Restaurant, told reporters that online orders have risen sharply, with more than 80 online orders that night.
According to the person in charge of Brother Zhou’s hot pot, since the online Chinese New Year Festival was held, the online group purchase of enterprises has risen sharply, and the online ordering of individuals has increased since the end of January, and the monthly subscription volume has increased by at least 30%.
Take Brother Zhou’s Auto Expo Store as an example. On February 10th, 24 online orders were delivered. Up to now, only 12 orders were received on New Year’s Eve, and most of them were large orders for about 10 people, ranging from 900 to 1,500 yuan.
Among them, the waist slice package is the best, followed by the hairy belly package and the duck sausage package. The meat dishes with the most hits are mainly Brother Zhou’s broadsword waist slices, hairy belly, duck intestines and freshly cut beef. The most clicked materials include lotus root slices, bean sprouts and mushrooms.
Major hot pot enterprises said that in recent two years, beef is almost a must-have dish for every hot pot, replacing the traditional dishes of Chongqing hot pot, such as yellow throat, brain flower, lunch meat and crisp meat, and becoming one of the most clicked meat dishes, which also shows that people’s nutritional awareness is getting stronger and stronger, and hot pot dishes are constantly being enriched and adjusted.
It is estimated that more than 300,000 tables will be booked for online New Year’s Eve dinner and group annual banquet.
It is understood that in order to make it easy for people who stay in Chongqing for the New Year, the Chongqing Municipal Commission of Commerce has launched the "Home Shopping Online New Year" and the 2021 Aishang Chongqing Online New Year Festival since January 20.
At the same time, on February 1, Chongqing launched the activity of sending New Year’s Eve dinner home, and 278 catering enterprises or restaurants volunteered to participate in the activity.
Jie Fangbei Jiuchongtian Revolving Restaurant, Liangjiang Lijing Hotel, etc. all offer special packages for New Year’s Eve. Qin Ma Hot Pot, Brother Zhou Hot Pot, Wood Stove, Lotus Room, etc., all have discounts on online ordering.
According to the data from Chongqing Municipal Commission of Commerce, the local community e-commerce platform "Explosives King" in Chongqing and 25 local catering merchants in N37 Moonlight City Commercial Center launched the New Year’s Eve dinner home delivery activity. Up to now, the total transaction volume of the platform was 5.9 million yuan, and the order volume increased by 219% year-on-year, and the number of daily users exceeded 28,000.
It is estimated that during the Spring Festival this year, more than 300,000 tables will be booked for online New Year’s Eve and group annual banquets in the city, and the estimated turnover will exceed 200 million yuan, which will effectively meet the consumption demand of citizens for New Year’s Eve and reunion dinner and fully release the consumption potential of catering services.
Upstream News-chongqing morning post reporter Xu Ju
Reporting/feedback
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The Central Meteorological Observatory continued to issue blue warnings for severe convective weather and heavy rain at 06： 00 on May 5.

CCTV News:According to the website of the Central Meteorological Observatory, the Central Meteorological Observatory continued to issue a blue warning of severe convective weather at 06: 00 on May 5.

It is estimated that there will be 8-10 thunderstorms or hailstorms in parts of western Hubei, western Hunan, northwestern Jiangxi, northeastern Sichuan Basin, western Chongqing, central and eastern Guizhou and northern Guizhou from 08: 00 on May 5 to 08: 00 on May 6. There will be short-term heavy rainfall in parts of southern Jiangsu, Shanghai, western and southern Hubei, Hunan, Jiangxi, northern Zhejiang, northwestern Fujian, northeastern Sichuan Basin, Chongqing, central, eastern and northern Guizhou, with an hourly rainfall of 20-40 mm and a local area of more than 50 mm.

It is estimated that the main influence period of strong convection is from afternoon to night today.

Defense guide:

1. The government and relevant departments shall, in accordance with their duties, prepare for short-term rainstorm prevention, lightning protection and gale prevention, and the meteorological department shall prepare for artificial hail suppression;

2. Outdoor pedestrians and staff should reduce outdoor activities and pay attention to stay away from structures such as scaffolding billboards;

3. Drive poultry and livestock into places with roofs, and close doors and windows to reinforce sheds;

4. The water operations in relevant waters and passing ships shall take active measures such as returning to Hong Kong to avoid or detour navigation, pay attention to covering building materials at the construction site, and properly arrange outdoor items susceptible to heavy rain, wind and hail;

5. Check the drainage system of cities, farmland and fish ponds, and prepare for drainage and defense against disasters such as mountain torrents, landslides and mudslides.

The Central Meteorological Observatory continued to issue a blue rainstorm warning at 06: 00 on May 5.

It is estimated that from 08: 00 on May 5 to 08: 00 on May 6, there will be heavy rains in eastern Sichuan, most of Chongqing, southwestern Hubei, northeastern Guizhou, northwestern and eastern Hunan, central Jiangxi, northwestern Fujian, northwestern Shaanxi and western Shanxi, among which there will be heavy rains (100-120 mm) in western Hunan and central Jiangxi. Some of the above areas are accompanied by short-term heavy rainfall (the maximum hourly rainfall is 20 ~ 40 mm, and the local area can exceed 50 mm), and there are strong convective weather such as thunderstorms and strong winds.

Defense guide:

1, the government and relevant departments in accordance with their duties to prepare for the storm;

2. Schools and kindergartens should take appropriate measures to ensure the safety of students and children;

3. Drivers should pay attention to road water and traffic jams to ensure safety;

4, check the city, farmland, fish pond drainage system, ready for drainage.

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The influence of cold air is coming to an end, and the national temperature is warming up soon.

　　Affected by cold air, in the past few days, most parts of the country have experienced different degrees of cooling from north to south, and the cooling range in some areas has reached 8 ~ 10℃, affecting a wide range, from northeast to southwest, and obvious rain and snow weather has also appeared in the north and south. However, today and tomorrow, the impact of cold air is coming to an end, and the national weather situation is about to have a major turning point. The temperature in most areas will stop falling and pick up, and the southern region will also change from the previous rainy and humid state to a relatively dry and sunny weather.

　　It is estimated that from April 1 to 2, cold air will mainly affect southwest and south China, and the temperature will drop by 4 ~ 6℃ in central and western Yunnan, Fujian, southern and eastern Guangdong, Hainan Island and other places, and the local temperature can reach above 8℃. The above areas are accompanied by 4 ~ 5 winds and gusts of 6 ~ 7. There are small to moderate rains in most parts of southwest China, south of the Yangtze River and south China, among which there are heavy rains or rainstorms in parts of Yunnan, Guangdong and Hainan Island.

　　In addition, during the daytime from April 1 to 3, due to the influence of cold air, there will be strong winds of 7-8 grades and gusts of 9 grades in the southern part of the East China Sea, Taiwan Province Strait, east of Taiwan Province, bashi channel, northern and central South China Sea, southwestern South China Sea and Beibu Gulf, among which the winds in Taiwan Province Strait, parts of the central and western South China Sea can reach 9 grades and gusts of 10 grades. Remind ships sailing and operating in the above-mentioned sea areas to pay attention to defending against strong winds at sea.

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