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Jin baofang

Cctv news: "I want to lead my team of 30 thousand employees to be a great enterprise and illuminate the whole world with the brilliance of the sun." This is a declaration of self-confidence by Jin Baofang, a national model worker and winner of the May 1st Labor Medal.

In the past 22 years, Jin Baofang has developed a small factory with only 10 employees and 3 single crystal furnaces into a top enterprise in the global new energy industry with total assets exceeding 30 billion yuan and more than 30,000 employees, and has been the top taxpayer in Ningjin County, Hebei Province for the 16th consecutive year.

The impressive achievements come from a brave and grateful heart.

Jin Baofang was born in a peasant family in Ningjin County, Hebei Province. He lost his father at the age of 3 and grew up with his mother. There have been two floods in his hometown, and the villagers all spent it on national disaster relief food. Although life as a teenager is hard, Jin Baofang did not complain, but was grateful for the help of the society and the villagers. He believes that a person who suffers a little when he is a child will benefit for life in the future.

After graduating from technical secondary school, Jin Baofang came to work in Ningjin County Agricultural Machinery Bureau. At that time, the agricultural machinery company was on the verge of bankruptcy, and he volunteered to be the manager of the agricultural machinery company. After eight years of hard work, Jin Baofang has made this unit facing bankruptcy a banner of the national agricultural machinery system.

Due to outstanding work performance, the Ningjin County Party Committee Government promoted Jin Baofang as the Party Secretary of the Electric Power Bureau. The power bureau was separated from the agricultural machinery company by a wall, and it was also a mess at that time. However, since Jin Baofang became the Party Secretary of the Electric Power Bureau, the Electric Power Bureau has taken on a new look within two years and won the title of civilized unit in Hebei Province for 15 consecutive years. Ningjin County, which was originally a "power-poor county", has used safe electricity for every household.

Jin Baofang (left) is in the workshop.

Due to his experience in the electric power bureau, Jin Baofang came into contact with photovoltaics. In 1996, he founded a photovoltaic enterprise with the dream of "developing solar energy for the benefit of all mankind". In the following years, the enterprise grew bigger and stronger, and it also showed its head in the world.

However, no matter how the role changes and the position changes, the simplicity of Jin Baofang’s life has not changed, and the gratitude that persists in his heart has not changed. Once the society gave him "warmth", now he wants to use more "sunshine" to return.

Jin Baofang, the "sunshine messenger", is constantly involved in public welfare undertakings. In addition to donating hope primary school and museum, charity caring action, charity bright action and charity vision intervention project, he also devoted himself to solving the problem of blindness and poverty caused by cataract and helping more than 100 people. Up to now, Jin Baofang’s contributions to various social welfare undertakings have accumulated over 200 million yuan.

"When an enterprise becomes bigger and stronger, it will no longer be the enterprise of one person or some people, and it will become the wealth of society, so it should assume more social responsibilities." Jin Baofang said, "It is a nobler and greater cause than solar energy to make more poor children and patients have the hope of a better life." (Source: China Working Network Xinhuanet)

Original title: As it turns out, Zhu Shimao, who is a "degenerate" in the car, has become a "joke"

In 1982, herdsman was born, and the "Lao Xu" in the play was blown to a classic with one click.

The golden sentence "bread will be there, everything will be there" made it even more eye-catching and was dumped into a national treasure film with a score of 9.1.

This sentence was originally the spiritual food of the Soviet Union, and then it showed infinite hope in the lines in herdsman. It can be said that in the era of poverty, the appearance of herdsman is like a good medicine.

Then the film "herdsman" burst into flames, and Zhu Shimao, who was at the peak of Yan value, was also held into the altar, and the fire was a mess.

The phrase "Old Xu wants a wife but not a wife" in the play shows us the simplicity of marriage in the era of scarcity. A quilt, a shabby house, a pair of couples can help each other

The simplest action of the two is to share porridge, and we can also spy out from it that they are poor in material things but rich in spirit.

Xiuzhi’s sentence "I gave him my heart" also made us realize the quality of Lao Xu.

Lao Xu doesn’t like kimchi, but his Xiuzhi does. Gradually, kimchi became his habit. This is a simple and pure love that loves me, loves my dog.

It can be said that the old Xu in the play is full of a loyal mood; But the old Xu "Zhu Shimao" outside the play is contaminated with women and her private life is messy.

From kissing to kissing, there is nowhere to hide under the camera. Staging a cheating drama ruined the classic Xu Lingjun in the eyes of the public.

An old artist, who enjoys a good reputation in the secular world, has become an old play bone that has been "poked" in the spine, and has even been revealed as "disrespecting the old".

From ten thousand people to ten thousand people, 69-year-old Zhu Shimao was ridiculed by the crowd. How far can he go? Why is it so far!

Did Zhu Shimao wander in his later years?

Time is a "book-tearing man", and even Zhu Shimao’s "clues" are exposed.

Zhu Shimao is a tortured but talented old Xu of herdsman, and was once a good husband who was surrounded by a peach scandal but was tolerated by the public.

When The Shepherd was the most popular, Zhu Shimao was able to keep a "decent" for his wife. Many fans’ ambiguous letters are not enough to shake Zhu Shimao.

At that time, Zhu Shimao responded like this:

They like Xu Lingjun rather than me. Besides, I am married.

Such a man who puts his wife on the table is always so courageous.

But Zhu Shimao, who was in his middle and old age, fell in love with early adopters and cheated.

At the launch conference of a film, Zhu Shimao wantonly kissed an actress on the table, but it was called "interaction". Why not be ironic?

But the moment when Zhu Shimao’s label of "good man" was completely torn was two ambiguous kisses with the actress in the car.

But Zhu Shimao’s response was "out of courtesy".

But what courtesy is enough for a married person to kiss another woman goodbye late at night?

After being pushed to public opinion again and again, Zhu Shimao finally stopped.

After Zhu Shimao was exposed to a series of cheating incidents, many people wondered whether Zhu Shimao had divorced his wife.

According to the public information, Fan Xuxia is still his wife, and the word "before" has not been added.

Perhaps Zhu Shimao pulled back from the brink and decided to return to the family. But it seems that Zhu Shimao is more like a "dragon’s eye" than the old play bone that cheated on the bed.

I have to say that the entertainment circle is really a dye vat. You know, Zhu Shimao used to be such a good man. But in my later years, I couldn’t help it? It is really embarrassing.

How did Zhu Shimao treat his wife, and why? Perhaps we have to find the answer from Zhu Shimao’s famous history and even his marriage with Fan Xuxia.

History of fame and love

Before meeting Fan Xuxia, Zhu Shimao’s life was "barren and hard". There are many resonance points with Xu Lingjun in the film herdsman, from family to marriage.

There are more than a dozen children in the family who need to support, and Zhu Shimao is the sixth in the family. For this poor family, it is natural to help.

The saddest time in the family was the death of Zhu Shimao’s father when he was twelve years old, and the burden of the family completely fell on his mother’s shoulders.

Zhu Shimao often helps his mother do some trivial housework, but this behavior can’t alleviate the financial problems at home. Zhu Shimao, who had no knowledge to support, went to serve as a soldier.

But fortunately, in the end, fate swept him. After Zhu Shimao entered the army, he was promoted to a cadre all the way.

The heavy eyebrows and even the handsome appearance have become a stepping stone, and they have "smashed" all the way to the drama troupe.

It took five years to sharpen a sword, but "Children of Xisha" filmed by Zhu Shimao was "stillborn" due to external reasons.

But tribulation is not enough to knock down Zhu Shimao. Then another film, herdsman, made Zhu Shimao leave the film world completely.

It can be said that it is a legend created by Zhu Shimao to move from a poor child to the film and television industry.

But the weakness of human nature lies in:

When a poor man becomes rich, the first thing to do is to throw away the "crutches" that once supported him.

Zhu Shimao is no exception. At first, he still had a little conscience. But later, Zhu Shimao, under the "baptism" of money, was infected with the common fault of many drama bones in the entertainment circle-cheating.

But judging from Zhu Shimao’s love history, it is not obvious at first that Zhu Shimao will turn to a slut and ignore his wife and children at home.

Zhu Shimao met Fan Xuxia when he first entered the army. One is green, the other is shy, and the pure love in those days is well portrayed in them.

Zhu Shimao carried the baggage to the dormitory for Fan Xuxia, while Fan Xuxia stuffed the steamed bread in the handkerchief into his hand.

A steamed bread becomes a marriage, and the two of them are naturally together.

But at that time, it could only be "underground love." The rule in the regiment is that cadres can’t be ambiguous with soldiers.

Two people through stacks of Fang Gezi stationery, to maintain this relationship.

But then the two of them have to face a crew and a group.

Especially during the filming and release of herdsman, Fan Xuxia was jealous and even more sour.

The public moved Xu Lingjun’s obscure feelings in the play to Zhu Shimao. He and his partner Cong Shan were promoted to the title of "husband and wife".

Fan Xuxia, who is beside me, is only a girlfriend. How can she not be sour?

Any woman can’t stand it. And Zhu Shimao, also noticed his girlfriend Fan Xuxia’s mood.

Then Zhu Shimao married the first lover Fan Xuxia, who had shared weal and woe. At one time, he left the film and television industry and went to the field of comedy sketches.

At that time, it was a new thing that was different from the sketch and the film. It can be said that Zhu Shimao’s experiment was successful.

At that time, Zhu Shimao’s career was no longer dying, and her marriage with Fan Xuxia was on the right track. But daily necessities are not maintained by love alone, and they are far more complicated than love.

After Fan Xuxia’s marriage, the word "sweet" remained with Zhu Shimao at first. But as soon as his son Qingyang Zhu was born, Zhu Shimao went to study abroad alone.

Once you leave, it will be three years. When I came back again, what was left with Fan Xuxia was a pile of contradictions.

After the separation, the reunion is the alienation of the two, and it is not the "hidden pain" of the life of middle-aged couples.

In the family, everyone has to pay a heavy burden. Then, Zhu Shimao devoted himself to his career, but Fan Xuxia focused entirely on his children.

They share the same bed, but their mood has already drifted elsewhere. But Zhu Shimao gradually alienated his wife and children, and Fan Xuxia could only bear it, choosing to be a secular wife, caring for her husband and educating her children, and taking care of everything in life.

But it is the son’s education that makes them fall apart completely.

Zhu Shimao advocates liberal education, but Fan Xuxia is more concerned about a child’s educational foundation. So the child was sent out of the country, and Fan Xuxia followed.

Fan Xuxia, but have no choice. On the one hand, the important task of family education, but on the other hand, is wrapped in marriage, but also to be a good wife.

However, Zhu Shimao’s separation from him for three years inevitably made Fan Xuxia disappointed with his marriage again and again. So she chose to be a good mother and then a good wife.

It will be fourteen years since Fan Xuxia left. The two separated in different places for fourteen years.

The sweetness of the past, the common troubles of the past, all seem to be falling apart. During this period, Zhu Shimao visited his wife and children, but it was two or three times a year.

Zhu Shimao didn’t give up, and he was once begged by his son to stay by pulling his trousers. But the domestic notice and the cost of breaking the contract made him only inclined to leave.

It can be said that the date of marriage with Fan Xuxia was not the fault of Zhu Shimao alone. In emotional life, everyone needs to be wrapped up by some outside world.

The two of them, to some extent, also have a tacit understanding. One is running the family, the other is fighting for the cause. This model is true, but it lacks the necessary communication.

If Zhu Shimao can tilt the scales to the family once by accident, perhaps he and Fan Xuxia will not go to the tragedy of being ignored by each other.

When the emotional needs in marriage are not properly met, men will inevitably look for blurting out. So Zhu Shimao, became a member of the cheating.

On the one hand, he can’t get rid of his usual love with his wife, but when his career is in full swing, Zhu Shimao forgets his wife who is in trouble, and instead leaves his love to the intervener.

But the tragedy of their marriage has caused. It seems that cheating is also the inevitable trend of Zhu Shimao.

In his later years, Zhu Shimao didn’t know the disadvantages of this marriage.

From his son Qingyang Zhu’s wedding banquet to his children’s first birthday banquet, Zhu Shimao always exhorted his son to put marriage first, and then his career.

I didn’t mean to wet my shoes, so I don’t want my son Qingyang Zhu to go astray again and let the marriage become a pure "grave".

In those days, Zhu Shimao’s peach affair was not aboveboard. The moment of kissing was revealed by the camera, but Zhu Shimao openly disclosed the media’s public opinion:

It is a kind of slander against old artists.

Zhu Shimao’s judgment as an "old artist" seems to the outside world like a shattered glass addicted to cheating.

Zhu Shimao’s right or wrong?

From a poor boy to a skeleton, Zhu Shimao won a career and a good wife.

Looking back on this road, Zhu Shimao has long been divorced from "Old Xu" in herdsman. He no longer exists warmth, but also goes to the opposite.

From a faithful husband to a cheating man. Zhu Shimao got the pouring and expansion of desire and lost his marriage.

Fame and profit are nothing but empty shells. But Zhu Shimao didn’t see through this, and became a "worshipper" of the flesh again and again.

But this is complicated and secular, and how many people can get out of the mud without being stained? Men in the world live up to their expectations, but Zhu Shimao is just a typical example.

Editor in charge:

Text | Cosmetics News Zou Xinchen

Gucci (Gucci), Prada (Prada), Hermes (Hermes), Burberry (Burberry) … These luxury brands are well-known in the fashion world. In recent years, they have stepped into the beauty industry "cross-border" one after another, which was once regarded as a "dimensionality reduction blow" by KOL and fans. Recently, however, the slow growth of Gucci Beauty seems to be a microcosm of the dilemma of these luxury fashion brands in the beauty market: it is not as easy as imagined that "blue blood" aristocratic luxury brands make beauty across borders.

The rotation of 01 brand creative directors is like a cursory tour, and the beauty product line is overwhelmed.

"Everyone wants to know what’s next for Gucci Beauty." Joan Kennedy, a columnist of Business of Fashion, said in her report.

In 2019, Coty Group relaunched this beauty brand. At that time, the creative director of Gucci was Alessandro Michele, who brought his minimalist and emotional style into all aspects of the brand, and the beauty business was also affected by it. Gucci Beauty’s product packaging is characterized by bright flowers and retro style, and it is featured by punk musicians such as Dani Miller. It is eccentric and exaggerated, which is very in line with Michelle’s aesthetics. "But in terms of product content, it is no different from other brands of eye shadow discs and lipsticks." Joan said.

At first, Michelle’s novel concept caused a shock in the fashion and beauty industries, and the sales of Gucci Beauty products soared. However, with the novelty brought by Michelle’s aesthetics gradually disappearing, consumers’ "aesthetic fatigue" on Gucci has become more and more obvious. During 2020-2021, Gucci’s sales continued to decline. In November 2022, Michelle left her job, and before the new creative director took office, the men’s show in January designed by the former was greatly reduced in scale, and the same reduction also appeared in beauty. Gucci Beauty declined to comment on it.

The dilemma of Gucci Beauty has sparked a heated discussion in the industry about how luxury fashion brands should carry out their beauty business. Historically, it has always been a challenge to combine fashion and beauty makeup, which run on different time axes and serve different customers. For the beauty product line of fashion brands, it may be an effective strategy to "completely accept" the aesthetics of creative directors, but relying too much on the aesthetics of creative directors will also bring risks, especially after luxury brands have developed the habit of rapidly rotating creative directors.

In recent years, the term of the creative director of luxury brands has become shorter and shorter. For example, Ann Demeulemeester, Bottega Veneta and Burberry all "sent away" their former creative directors in less than five years. "If the beauty business is consistent with the overall aesthetic style of the brand, replacing the creative director will inevitably lead to the redesign of the packaging of beauty products, which requires high operation of the operation department and will affect the overall profitability." Tony Wang, founder of brand strategy consulting firm Office of Applied Strategy, said in an interview with BOF.

"For example, in Gucci, it seemed reasonable at that time to let Michelle have more say in beauty, but with the change of brand creative director, Gucci Beauty also followed the overall style of’ Ben Jia’ and chose to take traditional aesthetics as the design center, which caused its brand image to be separated from the previous Michelle period." Tony Wang said, "This image transition is not only slow, but also very expensive."

"Because clothing is seasonal, the cost of redesigning fashion is lower, and consumers will soon forget the style of last season. But in terms of beauty, once you produce a large amount of inventory, it is not easy to change the product packaging. " Tony Wang added.

02 luxury brands are in trouble, beauty and fashion style "fight"

Traditionally, luxury fashion brands sell their beauty products to giants such as L ‘Oreal, Estee Lauder and Coty, who are responsible for the specific development, marketing and distribution of products under the guidance of brand creative directors.

"On the bright side, these authorized beauty product lines can enhance the brand image in disguise. Smaller fashion brands like Ba Erman or Magira can expand their beauty product lines without investing their own funds through authorized cooperation with L ‘Oré al Group. " Mario Ortelli, managing partner of Ortelli & Co., a luxury goods acquisition company, said. "However, in a negative sense, this kind of" two-management "behavior will also split luxury brands, resulting in a lack of cohesion in the brand as a whole, thus weakening the brand image."

"Of course, the licensee naturally wants to renew the contract with the brand, but their top priority is to make as much money as possible during the contract period, rather than maintaining the overall tonality and brand image of luxury brands." Ortelli said, "But for luxury brands, the latter is the most important."

When the beauty products authorized by large groups deviate from the style of the creative director of luxury brands, the results will also confuse consumers. For example, in 2018, Coty Group launched a publicity campaign for Burberry’s "She" perfume, adopting the style of Christopher Bailey, the former creative director of Burberry. However, not long after, Riccardo Tisci, the brand’s new creative director, released the brand concept centered on street clothes and adopted a more modern new logo and letter pattern, and the publicity campaign was dropped.

Similarly, Valentino Beauty, which was launched in 2021, uses big red as the product packaging. Although this hue will remind consumers of the brand image of Valentino in the last century, it has nothing to do with the electro-optical pink recently promoted by Pierpaolo Piccioli, the brand creative director.

"This’ deviation’ means that those’ new’ consumers who are attracted by beauty products lack a clear understanding of the style of luxury brands themselves." Ariel Ohana, managing partner of investment bank Ohana & Co., said, "This chronic’ brand image erosion’ is hard to find, especially if luxury brands cooperate with licensees for a long time."

"The story and overall image created by a brand are the most important assets of luxury brands." Tony Wang also agreed with Ohana that "the brand image found by luxury consumers in the beauty products they buy should be consistent with the brand as a whole, otherwise, it will damage the brand’s long-standing historical reputation."

Ohana added: "If this will damage the overall image and reputation of the brand, even if the brand has performance growth in the next few decades, one day, the brand will pay for it."

Dior: keep a balance between beauty and fashion.

Luxury brands such as Chanel and Dior choose to firmly control the beauty products business in their own hands. This internal operation mode gives brands more control-not to mention higher profit margins. Audrey Depraeter-Montacel, managing director and head of beauty business of Accenture, said, "Many mysteries surrounding the production of beauty products have been solved, and it is easier to launch beauty products now than it was ten years ago. However, this still requires the brand to take out a lot of time and money; In addition to investing in products, marketing and distribution capabilities, operating the beauty business internally requires luxury brands to change their way of thinking and require more interaction between R&D departments and commercial operations departments. "

"A luxury brand like Dior, which has more budget and higher popularity, has stronger independence in its beauty business." Audrey added, "The perfume of this brand has its own uniqueness, but it has little to do with the fashion of the brand. For example, Sauvage perfume endorsed by Johnny depp in 2015 can’t reflect the brand creative director Kim Jones’ understanding of the brand’s men’s wear style. If you ask anyone on the street, they may not know that Sauvage is Dior’s perfume, but it is still the most popular perfume in Dior’s history and a huge driving force for brand performance. "

But even if it is independent like Dior, it still dares not completely separate the brand image from the beauty business. Today, its new design logo is appearing in its cosmetics and perfume products, and the design of its creative director Maria Grazia Chiuri is also appearing in some advertisements of beauty products, such as Grisdiol perfume.

"I think it is necessary to try. Beauty cosmetics can be used as a channel to understand the response of luxury brands to fashion elements, or to attract new audiences, such as Generation Z consumers." Thomas Zeldari, a professor of luxury marketing at new york University, said. "With the increasingly fierce competition in the beauty market, luxury brands now have to compete not only with savvy rising stars, but also with each other. How to strike a balance between fashion style and beauty products is a problem that all major luxury brands need to consider in the future. "

　　2008 is a changing year for China real estate market. The role of the national macro-control policy shows that the transaction volume of commercial housing, which used to be booming in supply and demand, has dropped sharply, and the rising house prices are beginning to decline. The capital chain of real estate developers is tight, buyers are in a state of collective wait and see, and the real estate market is booming.

　　When the irrational fanaticism of "real estate speculation by the whole people" gradually weakens, people suddenly find that the changes in the housing market and the rise and fall of housing prices are not as simple as the figures themselves, but involve social and economic development and people’s well-being. As one of the pillar industries closely related to national life, how will China real estate industry at the crossroads balance the two propositions of "promoting growth" and "protecting people’s livelihood" in 2009?

　　The change of the market: the quantity falls and the price lags behind, and the "turning point" of the property market comes.

　　At the end of 2007, Wang Shi, the head of Vanke, put forward the "turning point" theory when the property market in China was still booming, which was refuted by many people inside and outside the industry. However, just one year later, even the most optimistic people have to admit that the real estate market in China is facing a severe situation.

　　According to the data released by the National Bureau of Statistics, from January to November 2008, the national commercial housing sales area was 490 million square meters, down 18.3% year-on-year. Among them, the sales area of commercial housing decreased by 18.8%. At the same time, the monthly year-on-year increase of house prices in 70 large and medium-sized cities nationwide reached an all-time high of 11.3% in January 2008, and the increase rate accelerated and decreased to 0.2% in November 2008. The house prices in index cities such as Shenzhen, Shanghai and Beijing declined to varying degrees.

　　In Shenzhen, where house prices rose all the way in 2007, the average price of commercial housing fell from 17,400 yuan in October 2007 to 11,800 yuan in September 2008, and even fell below the 10,000-yuan mark during the National Day. In the first nine months of 2008, the sales area of new commercial housing in Shenzhen was 2,599,400 square meters, a year-on-year decrease of 47.81%.

　　In Shanghai, with Vanke taking the lead in price reduction, many real estate giants followed suit, and house prices began to turn around. In August 2008, the second-hand housing price index in Shanghai changed from rising to falling for the first time. In September, the price of commercial housing in Shanghai showed obvious signs of decline. Beijing can’t be immune. In September 2008, house prices in Beijing dropped by 0.2% month-on-month, which is the first time that house prices in Beijing have declined since 2005. By November, the increase of housing sales price in Beijing dropped by 2.3 percentage points from the previous month, and the decline rate exceeded 2 percentage points for the first time.

　　The arrival of the "cold winter" in the property market has made the developers who used to be "monolithic" in price "flexible". Many properties have begun to be discounted, buying houses to send property, sending home appliances and even sending cars, and various promotional methods have appeared in BLACKPINK; Property buyers who have always been in a weak position have the confidence to wait and see.

　　Policy change: from "pressure" to "promotion" to ensure healthy development

　　In 2008, the China real estate market, which was at the turning point, began to feel the pressure. The capital chain of real estate developers began to be tight, and the phenomenon of bottom price transaction, auction and even "land withdrawal" began to appear in various places. The sharp cooling of the land market has led to a sharp drop in the land transfer income of local governments. More importantly, as one of the pillar industries, the prosperity of the real estate industry is closely related to the development of local economy.

　　In this context, some local governments have launched measures aimed at "activating" the real estate market. In August 2008, the Shenyang Municipal Government announced a series of plans to warm up the market, and Xi ‘an, Xiamen, Changsha, Chengdu and other places also successively introduced preferential measures for buying houses, including tax exemption and tax reduction, and housing subsidies, hoping to stimulate consumption in the real estate market.

　　After a wave of bottom-up actions to stimulate the recovery of the real estate market, China’s real estate regulation and control policies ushered in an "inflection point" from "suppression" to "promotion" in October 2008. On the 17th of that month, the executive meeting of the State Council made arrangements for the economic work in the fourth quarter. Besides "increasing the scale of affordable housing construction", it first proposed "reducing the taxes and fees for housing transactions and supporting residents to buy houses". In December, a series of preferential measures were introduced intensively. The executive meeting of the State Council held on December 17th put forward policy measures such as relaxing the second home loan, reducing business tax and increasing the credit of housing enterprises. On the 21st, the General Office of the State Council issued "Several Opinions on Promoting the Healthy Development of the Real Estate Market", proposing a number of policies such as supporting housing enterprises to reduce prices and promote sales; On the evening of the 22nd, the central bank announced a rate cut for the fifth time that year, and at the same time lowered the deposit reserve ratio. Among the five key tasks in 2009 assigned by the Central Economic Work Conference at the end of 2008, two of them are related to real estate, "to combine the desire of residents to improve their living conditions reasonably with the role of real estate as a pillar industry"; "Increase the supply of affordable housing, reduce the burden of residents’ reasonable purchase of self-occupied ordinary commodity housing, and give play to the positive role of real estate in expanding domestic demand".

　　In this context, 2009 will be a crucial year to accelerate the construction of affordable housing. Qi Ji, deputy director of the Ministry of Housing and Urban-Rural Development, believes that increasing the supply of affordable housing will make many low-income groups no longer be mixed with the supply targets of the commercial housing market, which is conducive to stabilizing the price of the commercial housing market. Relevant experts believe that the policy orientation of combining "satisfying residents’ desire to improve their living conditions reasonably" with "giving full play to the role of the pillar industry of real estate" and emphasizing "protecting people’s livelihood" at the same time of "promoting growth" will enable China’s real estate market to walk on two legs, and its future development will be more stable and standardized.

　　Change of demand: "De-foaming" can stimulate the return of "rigid demand" in the market.

　　A fact that is more comforting than various favorable and warm-up policies is that the desire and demand of China people to improve their housing conditions still exist rigidly. The sales of some well-known large-scale and some small-sized properties with large discounts have become a proof of the "rigid demand" for residents to improve their housing conditions.

　　However, there are signs that a large number of property buyers are still on the sidelines. The 2009 Blue Book of Economy published by China Academy of Social Sciences pointed out that in 2009, it is still difficult for real estate demanders to get out of the wait-and-see situation in a short period of time. Real estate speculators will withdraw from the market to varying degrees due to the decline in speculative ability, and the demand for self-occupation of first-time home buyers will be more cautious. Real housing demanders who remain in the market will put forward higher requirements for real estate products.

　　"The reason why ordinary people will wait and see is because the current housing prices are still far higher than the expectations of ordinary people." Wang Shengxue, president of Shaanxi Real Estate Research Association, believes that the current situation shows that the era of real estate profiteering is gone forever. If developers want to tide over the difficulties, they must reasonably control profit margins and win market recognition by "defoaming" housing prices.

　　However, although the housing market has turned around and walked away, an interest pattern that has not been shaken so far is that the cost of land acquisition and various "public relations" costs still account for 50% or even higher of the price composition of commercial housing. "We can cut profits, but gray costs cannot be compressed." At the end of the year and the beginning of the year, a real estate agent explained why he was still carrying the price down.

　　Real estate developers will die, and buyers will certainly die. The once-sung "Don’t sell after death" sound is still ringing in the stock market, and the clanging sound of "Don’t buy after death" seems to ring again in the property market. Relevant persons pointed out that when the "dream of living in peace" of thousands of households still has to be blended with the "land finance" of local governments in the housing market, the "blowout" of housing demand in the market will probably become a long wait. (Reporter Shi Zhiyong)

Editor: Gao Song