Cctv news Recently, the new R&D innovation center laboratory of Shandong Freda Bio-Co., Ltd. was officially opened in Jinan. This R&D innovation center, which is built according to international first-class standards and is full of modernity, science and technology and intelligence, will inject wisdom support into the development of China’s beauty industry.
In order to empower domestic cosmetics and enhance their competitiveness in an all-round way, it is urgent to consolidate the scientific research strength of enterprises and enhance their innovation ability. Happily, in recent years, more and more domestic brands are innovating and changing, and the trend of the cosmetics industry is improving. According to the Annual Report on the Development of Domestic E-commerce in Tik Tok in 2021, the sales of domestic e-commerce beauty products in Tik Tok increased by 696% that year. The strong counterattack of high-quality domestic products is behind the continuous improvement of the scientific and technological content of more and more China brands.
Cosmetics and medicines are homologous, and wisdom beats. As a beauty brand in China, Shandong Freda Bio-Co., Ltd. has never stopped in scientific research and innovation. It has obtained more than 130 patents, and the conversion rate of patented technological achievements is over 90%. It has also reached technical cooperation with many universities and institutions. At present, by building the three core advantages of scientific research, manufacturing and brand, we will launch new tracks such as e-commerce live broadcast and run out of the "acceleration" against the trend.
Yang Suzhen, deputy general manager of Freda Bio-Co., Ltd. introduced that Freda Bio-R&D Innovation Center includes two innovation sections, namely, R&D and product innovation. The R&D section is driven by technological frontiers, engaged in basic scientific research and technological inventions, and carries out original innovation, mainly focusing on research-oriented talents. The product sector focuses on consumer demand, makes use of cutting-edge technology and consumption trends, and strives to create innovative products that consumers are satisfied with from an application perspective, with market-oriented talents as the mainstay. In the future, we will continue to explore systematic research and development, and drive the high-quality development of China beauty cosmetics with scientific and technological innovation.
Science and technology are constantly changing people’s lifestyles and consumption behaviors. Domestic beauty cosmetics have seized the key point of technological innovation and will continue to provide consumers with a more "smart" beautiful experience. [Promotion]
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