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The scale of China’s beauty market continues to enlarge. Under the torrent, consumption is driving the transformation of beauty retail industry.

According to the data released by the National Bureau of Statistics, in the first half of 2023, the total retail sales of social consumer goods was 22,758.8 billion yuan, up 8.2% year-on-year, of which the retail sales of cosmetics products was 207.1 billion yuan, up 8.6% year-on-year. In the first half of this year, the total retail sales of cosmetics exceeded 200 billion yuan for the first time, the highest level in history.

"The beauty market has shown a strong resilience, and there is still a lot of room for growth in the market, which may break the 400 billion mark this year. However, from a competitive point of view, the beauty competition is increasingly entering the deep water area. Full scene and digitalization have become the key words in recent years. Some enterprises rushed out, but some enterprises obviously lacked stamina. " Insiders said.

The beauty market is still in the growth stage. Of course, the digital evolution in the beauty field is also very prominent, and online and offline digitalization is a mainstream. We have seen that the digital evolution of beauty has entered a new era of "following the needs of customers".

Let me talk about it firstL’Oreal.

According to the data released by L ‘Oré al China, its overall performance increased by 5.5% against the trend in 2022, exceeding the market average by 11 percentage points, and it will continue to lead the market in the first quarter of 2023.

"In particular, we actively embraced China’s leading digital ecology and achieved double-digit growth in e-commerce channels." Fabry, President of L ‘Oré al North Asia and CEO of China, said that the use, acceptance and professional ability of digital tools in China are far higher than those in other parts of the world.

In fact, L ‘Oré al started digital construction very early. In 2017, L ‘Oré al began to build a beauty data lake. L ‘Oré al China stepped up the development of online channels in 2020, connecting with consumers through a brand-new social e-commerce model, so that they can feel all kinds of online and offline services.

At the same time, L ‘Oré al began to lay out the future AI artificial intelligence engine, from "digitalization" to "digital intelligence".

In recent years, we have also seen its achievements. For example, the latest Lancome smart hand-held high-precision makeup equipment HAPTA is designed to meet the beauty needs of people with dyskinesia; Detection and guidance tools, such as la roche-posay’s skin detection application SPOTSCAN, Armani Beauty’s skin detection equipment Metaprofiler and Karshi’s scalp and hair analysis equipment K-Scan; Personalized beauty technology solutions, such as Shu Uemura’s exclusive eyebrow makeup to achieve professional eyebrow makeup at home, COLORSONIC, a home dyeing magic wand for L ‘Oré al Paris to solve the problem of hair dyeing at home, and Maybelline’s virtual beauty application; And sustainable beauty technology solutions, such as L ‘Oré al Pro’s water-saving hair care artifact WATER SAVER, which has saved more than 42 million liters of water so far.

Today, L ‘Oré al China has entered the second stage of digital transformation-bringing better experience to consumers and multidimensional insight to business with data. From online and offline (O+O), upgrade to a new consumption scene that integrates online, offline and chain (O+O, online+offline+on-chain).

For example, in terms of consumer insight, L ‘Oré al is collecting a large amount of consumer data from the bottom up and opening up online and offline data islands, making big data analysis an essential ability for consumer insight. The discussion of beauty preferences and the evaluation of products can use big data and AI capabilities to provide brands, products, services and experiences that they are interested in.

With the development of the industry, the competition of beauty track is becoming more and more fierce, and the rising of domestic beauty brands is the obvious trend of current market development.

The digitalization of domestic brands is also radical, and we takeshanghai jahwa corporationFor example.

Shanghai jahwa, as the head enterprise of domestic beauty industry, owns many well-known brands, such as Six Gods, Meijiajing and Gough. In terms of digital transformation, a series of efforts have been made. Of course, the result of digital transformation is also reflected in good performance.

In fact, Pan Qiusheng, the helm of shanghai jahwa, put forward the "123 Management Policy" with consumers as the center, channel advancement and brand innovation as the basic point, and culture, system and digitalization as the boosters.

Behind digitalization, the production of beauty companies will be driven by data. Big data and artificial intelligence will significantly improve the decision-making level and productivity of enterprises, and enterprises will operate the market to serve consumers with brand-new logic.

We have observed that shanghai jahwa’s digital transformation has opened up online and offline through digital empowerment. So far, more than hundreds of "cloud stores" have been established in shanghai jahwa, and the sales efficiency of "cloud stores" has been greatly improved. Next, shanghai jahwa returned home to build more "online cloud stores" and create its own digital industrial chain.

For different stages of consumer demand insight, it builds a development methodology of track identification, concept optimization, formula optimization and system optimization with data empowerment, and undergoes big data analysis, consumer research and test feedback at each key node. For example, shanghai jahwa has signed an in-depth cooperation contract with Tmall New Product Innovation Center (TMIC), which can promote R&D and product innovation with TMIC’s comprehensive consumer big data and industry insight.

Moreover, in artificial intelligence, shanghai jahwa is also ahead. It is understood that shanghai jahwa has created an AI skin detection program based on tens of millions of face data. Through the skin measurement of key points of face, combined with the background AI big data calculation and analysis, an analysis model of skin state of Chinese people in all dimensions is established, which is more suitable for customized detection and analysis of China people.

By building a data system around consumers, promoting product innovation based on consumer demand and creating new channels in combination with consumer changes, shanghai jahwa’s digital infrastructure can be said to be very stable.

Look at the channel brand of beauty cosmetics again.beautiful.

It is understood that in the past year, AFIONA Yanli opened 56 new stores, and the number of main stores exceeded 200. Stores have newly entered 12 cities, at the same time, 60 stores have been renewed, and their profitability has also been greatly improved.

Wu Tao, CEO of Yanli Group, said at the Supplier Summit in 2023 that AFIONA Yanli will continue to promote digital construction, and carry out digital cultivation from the dimensions of enterprise planning management, commodity efficiency management, digital fine operation of stores and precise marketing of members. At the same time, we will build a high-standard digital team dedicated to AFIONA Yanli.

In the past, it was the most difficult thing for cosmetics enterprises to make decisions by looking at the data, and then improve the efficiency of product turnover, and the online digital system made the data timely and effective. At present, Yanli Group can calculate all the complete business data indicators every 12 minutes, including about 300 business indicators, such as gross profit margin, commodity turnover, membership change and repurchase rate of new and old members.

From the marketing side. In the marketing department, front-line employees can accurately group members and reach them in various ways through CDP and other users’ operation of digital tools, and quickly recover the effect so as to optimize and adjust the marketing strategy. Among them, the digital tool divides Yanli users into 500+ users, and there are about 451 crowd tags. By tagging, the products are combined and matched, so as to find out the functional products that match the users, and make accurate portraits of users in the process of mutual integration. At the same time, at present, the one-to-one information push in the circle of friends and small programs relies on background marketing and big data systems to analyze and predict the crowd-based and accurate portraits.

For the beauty industry, the bigger difficulty is how to make digital decisions.

It is reported that the global operating data of Yanli Group can be provided not only to senior decision makers, but also to front-line employees such as regions, communities and store managers. This is because when making decisions, not only the top management, but also the front-line business colleagues need to know the actual situation of store business data in real time, including inventory sales, inventory structure, best-selling products and unsalable products. It is helpful for front-line business colleagues to master more specific data information and help decision-makers to obtain more detailed data reference in strategic choice.

According to the Retail Business Review, both the brand side and the channel side of the beauty industry put digitalization at the top of their strategic position. Digital transformation is the first-hand project, and at the same time it should penetrate into all links of the front, middle and back end. So it must be a long-term investment.

The domestic middle class continues to grow, and more and more consumers in China begin to change from practical consumption to enjoyment consumption. The 2023 McKinsey China Consumer Report: Resilience Times pointed out that the middle class will continue to grow, and by 2025, 71 million families will enter this higher income range, which shows the great potential of China’s consumer market.

At the same time, according to the forward-looking forecast, the scale of China’s cosmetics market will reach 937.4 billion yuan by 2028, and the average annual growth rate will reach 7.11% from 2023 to 2028. In the next five years, China’s cosmetics market, especially the mid-to high-end market, will continue to maintain its leading position in the global cosmetics industry.

China’s consumption upgrade is opening a "new golden age" of beauty cosmetics.

So for brands and retailers, how to compete in the market in the "new golden age" of beauty? We believe that we need to think from the "digital evolution" of the consumption environment.

First, consumer changes.Consumers are not only in the physical environment, but also in the virtual environment. They are the mainstream in the field of social discourse.

Second, the online and offline scenes are accelerated.Behind this is the integration of online and offline traffic, data, marketing, organization and supply chain.

For example, digital selection, especially for new product development. Now using big data and algorithm tools, we can get the demand of consumer market in time, and gain insight into the market sales of other competing products through data, and also create explosive products for consumer hobbies, so that the probability of success of new products will be greatly improved.

Thirdly, digitalization has become the key to get through the second pulse of "people and goods yard".The relationship between people and goods yard has been completely reconstructed, and the digitalization of people will be the most important. The front-end stores are digitized, covering the whole process of users’ shopping. It is also a prerequisite for the full realization of C2B in the future.

CCTV News: The National Health and Wellness Commission said that in recent days, acute respiratory diseases in China have continued to rise, which is related to the superposition of various respiratory pathogens. In some areas, the pressure of outpatient and emergency departments continues to increase, and it is difficult to register and see a doctor slowly. Recently, the joint prevention and control mechanism in the State Council has also issued a notice, requiring all localities to co-ordinate the deployment of medical resources according to the incidence situation. In the past few days, local medical institutions have continued to increase the supply of medical services, improve service processes, and maximize patients’ medical experience.

Recently, major hospitals in Beijing have ushered in the peak of pediatric visits. Peking University No.1 Hospital mobilized doctors with pediatric practice qualifications and experienced nurses from other departments to support the front line of pediatrics, optimized outpatient scheduling and extended outpatient working hours. Pediatricians work flexibly according to the daily source situation, the laboratory increases the blood sampling window, and the medical imaging department shortens the reporting time.

The Pediatric Hospital affiliated to Fudan University in Shanghai has more than 8,000 emergency visits in the past week, and the daily emergency infusion volume has exceeded 1,400. The hospital has increased the number of experts and general night clinics from the original 18 consultation positions to ensure that 26 consultation positions can be consulted at the same time. The hospital expanded the infusion area, increasing the number of infusion places from more than 100 to 400.

Tianjin implements daily monitoring of the diagnosis and treatment data of pediatric clinics, fever clinics, emergency departments and patients in hospitals in the city, so as to achieve timely warning and timely response. The whole city promotes the pediatrics of Chinese medicine hospitals to be "fully open" and improve the ability of primary diagnosis and treatment.

Xi ‘an City, Shaanxi Province has increased the supply of primary medical services, and increased the number and time of visits to district-level hospitals, including community hospitals. Since November, Xi ‘an First Affiliated Children’s Hospital has added 20 doctors every day. The hospital has strengthened the important role of appropriate technology of traditional Chinese medicine in children’s medical care and rehabilitation, and used traditional Chinese medicine to effectively relieve symptoms for some emergency children with fever and cough.

Medical institutions actively respond to the rising incidence of influenza in southern China

Every year, the flu peak in northern China will arrive two to three weeks earlier than in the south. With the temperature drop in southern China, monitoring shows that the incidence of influenza in southern China has been rising continuously in recent days, and local medical institutions have also taken corresponding measures to improve service processes and strengthen resource reserves.

The Children’s Hospital affiliated to Chongqing Medical University received more than 12,000 outpatient and emergency consultations this week. The hospital has implemented online and offline pre-screening and triage, quickly triaged patients with fever, sent more experienced senior experts to make home visits during breaks, and set up a "green channel" for critically ill children to enter the hospital.

Since the end of November, Fudan Zhongshan Xiamen Hospital in Fujian Province has been equipped with sufficient medical staff in the fever clinic, and the medical staff at the pre-examination desk will classify patients according to the priority of respiratory diseases. Improve the service processes such as registration, inspection and taking medicine, reduce unnecessary links and improve the efficiency of medical treatment.

Compared with the same period of last year, the number of children in Huzhou Central Hospital in Zhejiang Province has doubled.

In addition to further expanding medical strength, hospitals play the role of compact urban medical body and make full use of the resources of primary medical institutions to serve patients.

Strengthen preventive measures to protect "one old and one small"

In view of the recent increase in respiratory diseases, Hangzhou, Zhejiang Province has also taken defensive measures against the susceptible population of "one old and one small" and built a "healthy defense line".

In a pediatric clinic in Hangzhou, recently, mycoplasma pneumonia, infantile influenza and adenovirus are the main causes of children’s illness, and a small number of children have mixed infections. Under the guidance of the health construction department, primary and secondary schools in Hangzhou have taken measures such as strengthening health education, emergency vaccination and disinfection to do daily protection.

The elderly are also susceptible to infectious diseases. Many communities in Hangzhou protect the health of the elderly through health talks, on-site medical services and sending health messages.

Source: CCTV

Image source @ vision china

Wen | Gulfstream Economic Review

In the middle of the year, all kinds of high-standard exhibitions in China are heating up.

On June 18th, the 29th Beijing International Book Fair (hereinafter referred to as the "Expo") ended at the Beijing National Convention Center.

This Expo will open an online publishing exhibition area for the first time.Let online games and online literature board the stage of international cultural exchange for the first time.

This was rare in the past.

It is reported that the exhibition also set up an "online publishing forum" for the first time. At the forum, many leaders in Publicity Department of the Communist Party of China made keynote speeches and praised the positive value of various games.

Eight global leading game and digital publishing companies, including Tencent, Sony, Netease, Ubisoft, Sanqi Entertainment, Fist Game, Reading and Supercell, were invited to attend to show related technologies, innovative practices and experience interaction.

Game manufacturers were collectively invited to participate in the exhibition and appeared in the first online publishing development forum, which was praised by the leaders of Publicity Department of the Communist Party of China.

This indicates that online publishing, represented by online literature and games, has received official attention and attention.Games, as an important part of cultural exchanges between China and foreign countries, have been given a positive attitude by the government.

Coincidentally, on June 7th, the 19th ICIF, Sanqi Entertainment, Netease and other game companies were also actively demonstrating their unique advantages of "digital technology helps cultural communication".

Game companies frequently appear in various high-standard exhibitions, with the following background:

This year, the game industry ushered in multiple positive factors and was placed in an important position as an "economic driving factor".

The game industry is on the rise:Normalization of edition number, normalization of public opinion and clarification of property rights.

Looking back on the first six months of this year, the game industry continued to usher in good news.

First of all, the version number is normalized.

Since 2023, the General Administration of Press and Publication has issued 441 domestic game editions.

The overall number of domestic version numbers has also gradually stabilized, and the number of version numbers issued in the last five months has been around 90. With the normalization of the version number, the uncertainty of the policy side of the new online tour is reduced, and the certainty of the supply side is warmer.

After that, the trend of public opinion was "positive".

On November 16th last year, People’s Daily published "Digging the value of the video game industry is now or never". On February 16th this year, WeChat official account, the "Xinhua Daily Telegraph" sponsored by Xinhua News Agency, published "Don’t ignore the scientific and technological value of the game industry". Xinhua News Agency and People’s Daily Online, two major central media, both made positive voices to the game industry from the perspective of science and technology.

Today, this positive trend continues to go deep into the deeper level of law and property rights.

Recently, some cases of head SLG game "playing infringement" and "skin-changing infringement" in the game industry have been exposed. These cases mean: the game industry, the clarity of intellectual property rights.

Normalization of version number, positive public opinion, clear property rights, and the recent wave of AI in the whole game industry.

Obviously, the game industry, being promoted by various favorable factors, is becoming one of the new engines of the domestic economy, and may even be one of the main engines.

According to the statistics of game gyro, Q1 of 40 A-share game companies has accumulated revenue of over 24.7 billion yuan and accumulated profit of 3.661 billion yuan. Among them, about 73% companies achieved profitability.

The revenues of five companies, Sanqi Entertainment, century huatong, Perfect World, Wolong Real Estate and Kunlun Wanwei, account for half of the total revenues of A-share game companies. Sanqi Entertainment, which has the highest revenue and net profit, has a Q1 revenue of 3.764 billion yuan and a net profit of 774 million yuan.

New industrial impetus to help the economy,

Why a game?

If we go back a little bit, just last year, the whole game industry was still struggling.

According to the China Game Industry Report, the actual sales revenue of the game market in China in 2022 was 265.884 billion yuan, a year-on-year decrease of 30.629 billion yuan or 10.33%.

Among them, the actual sales revenue of self-developed games in the domestic market was 222.377 billion yuan, a year-on-year decrease of 13.07%; The actual sales revenue of self-developed games in overseas markets was $17.346 billion, down 3.70% year-on-year.

At the same time, the game industry continues to cause controversy-doubts about the game industry will emerge every once in a while.

This year, the whole industry has made a 180-degree turn. Last year’s industry was gloomy, as if it were a lifetime ago.

Behind the normalization of edition number, the positive public opinion and the clarification of property rights is the support of "upper will" In the final analysis, it is still three points:

1, the game relationship Internet industry employment situation

The development of the game industry is related to the employment of young people. The industries closely related to the game industry, such as short video, live broadcast, sports events, game mobile phones, and game public cloud, are also important areas for young people’s employment.

Recruitment platform Hunting Big Data Research Institute’s data on recruitment specials in 25 cities shows that in March this year,Talents in IT/ Internet/game industries in Guangzhou and Shenzhen are the most active in the recruitment markets of the two cities.

Boosting the game industry will directly benefit upstream and downstream enterprises, especially the head and shoulder Internet companies that absorb employment.

For example, Android mobile phone camp, China, rice, O, V and other manufacturers, a large part of Internet revenue comes from game sales and intermodal transportation.

Taking the advertising industry, the downstream of the game industry, as an example, AppGrowing data shows that during Q1, 2023, TOP1, a hot investment industry for buying advertisements, ranked second and third (advertising accounted for 18.54%), cultural entertainment (advertising accounted for 14.01%) and social marriage (advertising accounted for 11.02%). Behind the advertising industry are advertising platforms such as Byte, Tencent, bilibili and Aauto Quicker.

It can be seen that the rise and fall of the game industry is related to the money bag of the Internet industry in China, and it is also related to the employment situation of young people.

2. Games help technological innovation.

On February 16th, WeChat official account, the "Xinhua Daily Telegraph" sponsored by Xinhua News Agency, published "Don’t Ignore the Scientific and Technological Value of the Game Industry".The article said: the game industry has been inseparable from cutting-edge technology since its birth.

From the initial invention to show and verify the performance of computers, to the experimental field of "black technology", and then to the rapid integration into the development of the real economy, games and technological innovation have always inspired each other and developed together.

With the continuous development of game technology, the application of related technologies has already broken through the game industry itself, and has also played a role in many fields such as AI and VR.

At present, the most representative direction of technological innovation is AI.Recently, with the wave of AI, the attention of game stocks continues to heat up, which also shows that the application and landing of AI in the game industry has attracted much attention.

Up to now, game manufacturers such as Tencent, Netease, Mihayou, Perfect World, Sanqi Mutual Entertainment, Kunlun Wanwei, China Mobile Games, Morning Light, Lilith, Kaiying Network, Giants, Youzu, Heartbeat and Palm Fun have tried AIGC one after another.

For example, based on the decision-making intelligence Al Juewu, Tencent has reduced the numerical balance deviation of the glory of the king from 1.05% to 0.68%.

The intelligent NPC system is applied in Netease’s "Going Against the Water". Intelligent NPC can freely generate dialogues with players, and give their own logical behavior feedback based on the contents of the dialogues.

Perfect World’s end-game "Zhu Xian World" uses AI calculus technology to realize global weather control and detailed changes.

What is the specific effect of technological innovation (especially AI technology) on the game industry?Take Sanqi Entertainment as an example. The company has an intelligent delivery platform "Quantum" and an intelligent operation analysis platform "Tianji".

The "Quantum" system has been connected to more than 20 mainstream media platforms and channels in the world, and at the same time, it supports more than 300 games to be released online. More than 200,000 product launch plans have been created, and the time spent on online advertising of game products has been shortened from 6 hours to 30 minutes, and the efficiency has been improved by more than 10 times. In some areas, the proportion of intelligent delivery has exceeded 60%.

Besides the game itself,The "spillover effect" of games to help technological innovation should be paid more attention, especially in the real economy.

For example, in the field of building construction, game engines are widely used in architectural design, construction management, smart cities, ancient building restoration and so on.

3. Games help to revive traditional culture.

In the process of spreading traditional culture, games have a subtle influence and a far-reaching influence, and can show the charm of China traditional culture in the process of globalization.

At the Expo, we can see an ancient simulated business game inspired by The Riverside Scene at Qingming Festival-"Call Me Big Boss" appear in a prominent position in the exhibition hall.

The artistic style of the game is unique, the background and architecture are depicted in ink painting style, and the characters are painted in a more modern style, with profound cultural heritage and unique oriental aesthetics.

In the "Digitization of Traditional Instrumental Music" applet experience area of tencent games Exhibition Area, participants can choose their favorite songs or play freely, or touch the screen with the music score to complete the exclusive chime movement.

The chime is based on the high-precision digital sampling and restoration of the 1:1 copy of Zeng Houyi’s chime.

Go to sea in groups:The game industry is mature "cluster effect+spillover effect".

As we all know, the game industry, if you don’t go out to sea, you will be out.

In recent years, a major trend of the game industry going out to sea is from "single-handedly fighting" to "group cooperation".

Typically, Tencent has deployed a large number of game companies around the world through capital operation and strong alliance on the other hand, and frequently ran out of explosions.

Behind the successful launch of Nikke in Japan and South Korea, its developer Shift Up and Tencent hold 20% of the shares, which is the case of Tencent’s capital operation; The success of "Fantasy Tower" going to sea is a case of perfect R&D+Tencent’s strong combination model.

Another game manufacturer that has made great achievements in the sea is the mutual entertainment of Sanqi. Sanqi’s mutual entertainment business went to sea very early, but compared with China, it was only in the past two or three years that overseas made a breakthrough.

According to the financial report, in 2022, Sanqi Entertainment achieved overseas revenue of 5.994 billion yuan, accounting for nearly 40% of the total revenue. In the statistics of a number of third-party organizations, Sanqi Entertainment seems to have secured the top three in the revenue list of China’s game-going enterprises.

Different from Tencent’s capital operation and strong alliance, small and medium-sized game manufacturers who cooperate with Sanqi Entertainment often have no capital exchanges.

In recent years, the overseas "explosive" games of Sanqi Entertainment mostly distribute the products of small and medium-sized manufacturers for companies. Among them, the developer of "Puzzles & Survival" is Easy Entertainment Network; The developer of "Song of the City on the Cloud" is Shiyue Network; The developer of "Call Me Big Boss" is a fun game.

According to official website, an entertainment network, as of May, 2023, the highest monthly flow of Puzzles & Survival exceeded 350 million, with a cumulative flow of 7.8 billion.

From the performance of the above products, we can find that the success rate of commercialization of Sanqi mutual entertainment products has been greatly improved through in-depth cooperation and communication with small and medium-sized R&D parties in the early stage to select excellent games and jointly decide the direction of play and development strategy.

According to the relevant person in charge of Sanqi Mutual Entertainment, in the early stage of this sea game project, the overseas operation team of Sanqi Mutual Entertainment will enter the R&D team and give specific suggestions.

During the operation, it will follow up the user feedback in time, adopt the user’s opinions in the game iteration, and feed back the R&D optimization.

This mode of relying on the understanding of overseas markets at the distribution and operation level and feeding back to game research and development and decision-making has become one of the core competitiveness of Sanqi Mutual Entertainment.

This is why Sanqi Entertainment and small and medium-sized game manufacturers are willing to achieve mutual success in overseas markets and join hands with john young.

In this paper, Gulfstream Economic Review observed that:The "Online Publishing Forum" was set up for the first time at the Expo, and eight top-level game companies participated.

It is of great significance for the Expo to open an online publishing exhibition area for the first time, so that online games and online literature can be on the stage of international cultural exchange for the first time.

Behind this is: the game industry is booming, the version number is normalized, the public opinion is positive, and the property rights are clear-the game industry is being promoted by various favorable factors and is becoming one of the new engines of the domestic economy.

The core of the game’s contribution to the economy lies in: the game is related to the employment situation of the Internet industry, and at the same time, the game contributes to technological innovation and the revival of traditional culture.

In terms of games going out to sea, we find that the game industry has moved from "single-handedness" to "group cooperation", which is the embodiment of "cluster effect+spillover effect" after the game industry matures.

Of course, there are still some problems in the whole game industry that need to be solved urgently.

For example, the impact of AI technology on the entire game industry will inevitably have advantages and disadvantages, among which the more prominent disadvantages include: replacing some low-end repeatable jobs and affecting employment; As well as the use of AIGC hype concept by individual listed companies, it has attracted regulatory attention.

All the above progress and problems are the result of the common development of the internal and external environment of the industry. Problems in development still need to be solved by development.

There is not a winter that is insurmountable, and there is not a spring that will not come.