年度归档 2025年1月4日

Recently, the news that the price of Equation Leopard has been reduced by 50,000 has become a hot spot in the industry, and it has also become a "heart disease" for the old owners of Leopard 5.

On July 29, after Equation Leopard announced the news of the official drop, the previous Leopard 5 "iron powder" has now "turned against the water" and entered the relevant automobile complaint platform to make complaints. This also led to a rapid increase in the number of complaints from Equation Leopard 5, and finally won the top position in the complaint list of Vehicle Quality Network in August. According to statistics, the number of complaints from Equation Leopard 5 reached 327 in August, most of which were due to price changes. In addition, there are quality problems such as air conditioning, abnormal noise of steering system and abnormal noise of braking system.

Not only through the relevant complaint platform, but also many Leopard 5 owners spontaneously went to Equation Leopard Direct Store to pull banners for discussion. Some car owners also bluntly said: In line with the trust and support of Equation Leopard brand, they bought the pilot version at a price of 309,800 yuan in May, and before that, the sales staff said that Equation Leopard is a high-end brand of BYD, and promised not to cut prices, because price cuts would reduce brand tonality. As a result, the price was reduced by 50 thousand yuan in less than three months, and the second-hand salvage value of the vehicle was also greatly affected. Therefore, it is hoped that Equation Leopard can give equivalent compensation to old car owners.

Some consumers also said that they should abide by the contractual spirit of the market economy. If the price increases, will the owners make up the difference? Although this is the truth, such a big price cut can really make the old car owners suffer a lot of losses, which will inevitably affect the overall reputation of Equation Leopard.

You know, it has been less than a year since Equation Leopard 5 went on the market in November last year, and it is rare for BYD’s many brands to make a substantial price adjustment in such a short time. Although BYD led the "price war" of the overall automobile market at the beginning of this year, most of them were price adjustments when launching brand-new models. By comparison, it is indeed "abnormal" to reduce the price of Leopard 5 by 50,000 yuan.

However, from the current sales performance of Leopard 5, we can find the reason why Equation Leopard has made a substantial official decline. According to the relevant sales data, in January this year, Leopard 5 was able to maintain about 5,000 vehicles, but now it has fallen to about 2,000 vehicles, with an average monthly sales of only about 3,000 vehicles. Before the price reduction, Equation Leopard has changed its brand channel strategy in June this year, giving up the direct sales model and opening it to social dealers, which is also caused by the pressure on sales from the outside world.

In fact, since the beginning of this year, in the case of the continuous "price war" in the automobile market, many car companies have also given certain compensation to the old car owners for the price reduction behavior of individual models, which is very important for maintaining the relationship between the old car owners and stabilizing the brand reputation. But now, Equation Leopard has not given any compensation measures to the old car owners, and it is easy to put them into a more passive situation.

It is necessary to know that the model currently planned by Equation Leopard brand is a new energy hard-core off-road SUV model. In addition to Leopard 5, and Leopard 3 have also been "on the line". This time, the price of Leopard 5 is lowered. It seems that the outside world is also giving more space for the pricing of Leopard 8 and Leopard 3 to completely open up the market situation.

However, although Leopard 5 has leading technologies such as DMO hybrid and cloud system, it is more suitable for light off-road for most consumers, while heavy off-road consumers generally prefer to choose tank series models. However, in the new energy off-road SUV market, Leopard 5 still faces many competitors, such as, etc., but Leopard 5 does not have much advantage in cost performance.

Now Leopard 5 has lowered its starting price to 239,800 yuan, and its competitiveness has been greatly improved compared with before. However, how to balance the psychology of old car owners and stabilize its user base will also play a vital role in the future development of Equation Leopard.

(This article was originally produced by Wenwu Lane New Media Studio, please indicate the source: Wenwu Lane, author: Xia Mu,Personal opinion, for reference only.)

Recently, Cyrus announced the financial statements for the third quarter. Data show that the Group achieved revenue of 10.7 billion yuan in the third quarter of this year, up by about 163% year-on-year. Judging from this data, the performance is worthy of recognition. So, how did Cyrus do it?

The sales volume of Cyrus Group shows a continuous upward trend.

Celestial Group can achieve high-speed revenue growth in the third quarter of this year, which is mainly related to the rapid sales growth of its models, such as the M5 and M7 of Wenjie. According to official disclosure information, in the first three quarters of this year, the Group sold a total of 91,200 new cars, a year-on-year increase of more than 250.%.

Anyone who is familiar with Cyrus knows that it cooperated with Huawei to launch the new energy brand AITO, which focuses on the high-end market and has received high attention from consumers. In the third quarter of this year, AITO brand showed a good sales situation.

Xiaobian learned by inquiring about the official information platform of AITO Automobile that the delivery volume of the brand reached 7228 in July; In August, the delivery volume reached 10,045 units, and the sales volume just broke through 10,000 units; The latest delivery in September was 10,142 vehicles, a record high. It is not difficult to see that in terms of market performance, AITO brand has shown a gradual upward trend. It can be said that in the minds of consumers, the reputation of AITO brand has gradually been established.

AITO brand has two products, and the average single car price is higher.

Relying on the influence of Huawei, AITO automobile was quickly recognized by consumers. At present, there are two models of AITO brand, namely, Wenjie M5 and Wenjie M7.

Among them, Wenjie M5 is a medium-sized SUV, and the manufacturer’s guide price is 259.8-331.8 million yuan. In terms of power form, two options are provided. The first is the extended-range power version, with a 1.5T engine as the range extender. At the same time, it also supports pure electric mode driving. Therefore, there is no anxiety about cruising range. For most consumers, it is a more practical car purchase option.

In the later period, in order to meet the demand of pure electricity users, M5 introduced the pure electricity version. Single-motor and dual-motor four-wheel drive configurations are available, which provides consumers with rich power options. Especially the double-motor version of the M5, the power is quite strong, and it has a strong sense of pushing back when accelerating in a straight line.

Another model of AITO brand is Wenjie M7, which is positioned as a medium and large SUV. The manufacturer’s guide price is 319,800-379,800 yuan. Its body length is more than 5 meters, and the real car gives people a strong gas field. Even in the face of imported medium and large SUVs, there will be no feeling of falling wind in design.

At the same time, the interior space of the M7 is more abundant than that of the M5, and the seating layout of 2+2+2 can comfortably accommodate 6 passengers. One of the highlights of the new car is the cockpit. Through cooperation with Huawei, the experience in intelligence is relatively good.

In terms of power, the M7 is equipped with an extended-range hybrid system, which consists of a 1.5T engine and an electric motor. Therefore, the performance is relatively good. With the high version, it can be completed in less than 5 seconds from standstill to 100 kilometers per hour. At the same time, during short-distance driving, pure electric travel can be realized. At present, competing products are mainly locked in the ideal L8 model.

The loss rate has further increased, and the official said that the scale effect has not yet formed.

For a new brand focusing on high-end, the current market performance of AITO automobile is undoubtedly worthy of recognition. In a relatively short period of time, the monthly sales volume has exceeded 10,000 units. From the perspective of volume, it is on the same level as the well-known Weilai, Ideal and Tucki.

With the increase of sales volume, Cyrus has also faced the common problem of the new car-making forces, that is, the loss range has increased. According to the data of the third quarter financial report released by Cyrus, the net loss in the third quarter of this year reached 947 million yuan.

Regarding the further increase in losses, Celestial officials said that because the new models, such as the Wujie M5 and the Wenjie M7, are still in the situation of capacity climbing, the sales volume will further increase in the future. By then, it is expected that the losses of enterprises will improve.

National vehicle:Although the company is still at a loss at present, Xiaobian learned from the official of Sailis that its accumulated investment in R&D has exceeded 10 billion yuan, which is regarded as a brand that pays more attention to R&D among major car companies. Therefore, from the perspective of technical reserves, Cyrus can be said to be very emboldened. After cooperating with Huawei, the brand has been greatly empowered. At present, the AITO brand has gradually opened up the market. What do you think of this third-quarter financial report released by Cyrus? Welcome to leave a comment.