Stars who live in the spotlight are not only glamorous on the stage, but also the work arrangement behind the scenes and daily life are the focus of public attention. Recently, a reality show "Me and My Agent" reflecting the living conditions of artists and agents has attracted attention, which has opened a new perspective and revealed the working status of the agent profession and the inside story of the artist’s business image. While satisfying curiosity, the work orientation of "setting people up" has also caused controversy.
Question 1. Are the stars’ every move carefully planned by people?
Brokerage companies help stars enlarge their strengths and meet market expectations.
The program opened the life section of boss Yang Naizhen’s one-hearted entertainment. Zhu Yawen, Yuqi Zhang, White, Chun Xia, Nana Ou-yang and Bridgette joined with their brokers to expose the entertainment circle ecology behind the stars from the perspective of the workplace. From the internal meeting, you will find that the brokerage company has a clear division of labor, some are responsible for business cooperation, some are responsible for fashion, and as for film and television resources, there is also a special department responsible for docking. The daily affairs of stars are inseparable from these partners, and they control the future career direction.
Watching the lives of stars and brokers, the most curious thing is, are the so-called people created? It may be unexpected to some viewers that Zhu Yawen, who is loved by fans, is also facing an artificial dilemma. During the meeting, it was discussed whether Zhu Yawen should take the emotional variety "Heartbeat Signal 2". The agent bluntly said that Zhu Yawen’s presence in the program was too weak. Zhu Yawen is deeply rooted in the hearts of the people with the image of "walking hormone" through dramas such as "Red Sorghum", but the agent believes that "it is obviously a sexy person, but how can Zhu Yawen make fans feel excited when his wife and children are hot in Weibo every day?"
It can be seen that the people we see must be carefully planned and fired with a clear purpose; Everything a star says and does on the show is designed to serve people as well. This is not a practice, but the rules of the game that the whole industry has long understood.
Question 2: The agent closest to the star is not only as simple as having idol benefits?
The pressure of continuous rotation is so great that you cry, but you have to give the star a sense of security.
What is the life of a broker? In life, apart from changing companies and turning against each other, there are also many examples of stars and brokers becoming friends. Some examples of agents who marry stars encourage girls who have dreams of their idols.
White, an actor who became popular with "Soul of the Town", and Qi Zi, an agent, are not sophisticated in communicating with White, even though they are big. For example, to persuade White to broadcast live directly, he said, "I know you won’t agree". Boss Yang Tianzhen directly asked White if he needed to change people. "White, who is in a rising career, needs more experienced brokers, while Qizi, who has been in business for a short time, is not fully qualified." In fact, brokers are not only close to idols, but also need to provide reliable services with enough professionalism.
Journalists often deal with stars, and they have to go through the broker’s "pass" first. The "difficult" agent will help the artist to block out many complicated things, and also maintain the image of the star through many requirements. When the star has a public opinion crisis, it is especially a test of the public relations ability of the brokerage team. How to make stars speak at the right time and keep silent at the right time all test professionalism.
Question 3: What should the broker do when he meets a star who doesn’t "cooperate"?
In addition to crisis public relations to reverse public opinion, we should also persuade stars to "speak less"
In the program, Yang Tianzhen and the company’s brokerage team mentioned at the meeting that the biggest problem of Yuqi Zhang, who was riddled with divorce gossip, was that she didn’t play cards according to common sense, which made the brokerage team passive and "created an opportunity and ushered in a dilemma". This directly led to the current business inquiries (that is, business cooperation) in Yuqi Zhang have stopped.
People who eat melons should still remember that Yuqi Zhang went to divorce because of her husband’s accusation of domestic violence and the exposure of marital conflicts. The powerful brokerage team miraculously helped her reverse the trend of public opinion by setting up a woman who dares to love and hate. However, news of their remarriage appeared, and the onlookers felt that they had been "fooled". Then spread all kinds of gossip, even marital infidelity, Yuqi Zhang responded in honest and frank, Weibo. The tug-of-war with her ex-husband exhausted the public. Faced with such a repeated public image, it is too difficult for the team to create a convincing person for her.
The program faces this topic directly, pointing out that Yuqi Zhang, who is impulsive and always doesn’t play by common sense, is hard to be "restrained". Xiao Yuya, the agent, gets along quite artistically with Yuqi Zhang. She needs to "converge" on such an embarrassing topic when chatting with Yuqi Zhang. She loves to eat, and she chooses to outflank the topic while eating hot pot.
The work is the best personal design.
After the program was broadcast, some netizens posted a post asking, if it were you, would you like to sign up for such a company? The highest praise reply is very intriguing: "If I am an actor, I won’t. If I am a star, I will."
Yang Tianzhen was asked in the program, "Do you have an 800 marketing number?"? Subsequently, the controversy of "leading customers to set up" was triggered, and she shed tears at the company’s 5 th annual meeting. There is also public opinion that this reality show "poison tongue" is Yang Tianzhen’s "whitewashing conference".
Last year, Zhu Yawen won the championship in "Coming to the Sound", and the dubbing of "Baby" stunned fans. This year, she was officially declared as a permanent guest of the hit variety "Run". However, in recent years, film and television works have not impressed the audience deeply. Some netizens questioned that spring and summer used to be radiant when they took the film at a young age, but now they are wasted in variety shows and become "mediocre." When positioning artists, we often consider the solidified marketing positioning, but ignore the individuality of artists to some extent. Some netizens bluntly said, "There are good-looking dramas when eating every day, and there are good songs to listen to when walking. I hope to know artists from my works instead of Weibo’s hot search and headlines."
The insiders believe that it is not long-term to rely on the establishment of people. It provides artists with staged heat at most. After repeated operations several times, the artist’s freshness is almost squeezed. Marketing this matter is too much. As a profession with great commercial value, the artist’s image naturally needs to be carefully polished, highlighting his personal characteristics, but the design of people should also conform to his own reality, and it is unsustainable to force people to design. There are countless examples of the collapse of the entertainment industry.
Yangzi Evening News/Yangyan reporter Zhang Nan
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