What does it mean for Perfect World to buy a video game bus？

[Exclusive feature of Wandering Stars /superwave]

　　Recently, the game industry is really surging. One minute, the Shanghai Free Trade Zone is established, and the game console is expected to be lifted. The magazine Home Computers and Games is suspected to be closed. The impact of these two events has not dissipated, and suddenly the news that Perfect World will acquire video game buses and game websites and forums such as A9VG and CNGBA has aroused a thousand waves, which has aroused the heated discussion of countless players and media attention. Related analysis can be described as numerous and endless, but many analyses only see a certain point, but fail to see the whole face, that is, the whole picture of the whole thing. What the perfect world has done is actually done grandly, Tencent is doing it, and Sohu Changyou has already done it.To put it simply, these domestic game makers and giants are all seeking diversified development and want to become a comprehensive and diversified entertainment empire.

A ripple

The perfect world is looking for a new breakthrough

　　Perfect World, a company with many products in the field of online games and infinite crazy in-house purchases, has been getting along well in recent years, with great profitability and capital. If nothing else, the game "Saint OL" that Perfect World spent a lot of money to build was heroic when it first came out, and it spread soft articles and did related activities everywhere, which quite swept the world. As a result, the market response was not good because of the poor quality of the game, and then it was almost completely abandoned in Perfect World.

The perfect world is not short of money.

　　Since there is no shortage of money, it will definitely not count money at home every day. One of the characteristics of capitalism is that capital has a natural impulse to accumulate. That is to say, no matter individuals or companies, as long as they have certain funds, they want to earn more money and accumulate more funds.So since the perfect world is not short of money, of course, it has to play some tricks.

　　What tricks should we play? I’ve basically played all the tricks I should play in online games, and it’s hard to play new tricks, but some tricks other than online games haven’t been played yet. Have you noticed that Shanda made a grand box when it was arrogant in the past, bought a starting point, and then made an e-book? Then Tencent, which has all kinds of businesses, besides games and websites, and Weibo, also has WeChat. Look at Sohu Changyou over there, which bought 17,173 online games as early as 2011.

17173 has long been acquired by Sohu Changyou.

　　Therefore, when Perfect World saw these situations, it must think something in its heart. It is also a domestic first-line game manufacturer, and it has not played in other fields except online games. Since everyone is playing diversified integration, we can’t lag behind. As a result, Perfect World announced its own game platform ARC several months ago, and then recently it was reported that Perfect World acquired a series of TV game websites such as video game buses.

　　So to put it bluntly, the perfect world is actually seeking a new breakthrough and engaging in diversification strategy, and these tricks of the perfect world are not new. Let’s say this ARC platform, STEAM has done it, and Sohu Changyou has also played it. Then it is said that the perfect world will launch its own TV box in the future, which is also grand.

The ARC platform is not new.

　　In fact, a series of actions of Perfect World are very similar to those of Shanda in the past, which is also because the styles of Perfect World and Shanda and other game companies are more similar. Giants such as Netease, Tencent and even Sohu Changyou started from portals or communication tools, and then gradually tilted their strategic focus to games, while Perfect World and Shanda started from games at the beginning, and games were the top priority of these two companies’ strategies, so when Shanda became crazy by legends in the past, Chen Tianqiao threw out the concept of Shanda Box with great pride, and also acquired the website of Qidian. Chen Tianqiao’s strategic concept was good, but Shanda Box lacked content support and finally suffered a fiasco. So let’s see, this Perfect World is no different from what Shanda did in those years, except that it acquired the starting point of literary websites in those years, while Perfect World acquired websites such as video game buses this time.

The grand box is an eternal joke.