标签归档 武汉品茶上课

China film craftsman’s pulse."core"　Inject rationality into content selection with big data

In the past development of the film market,The standard of IP value evaluation has always been vague and lacks data rationality. With the rapid development of box office in China, the channel bonus brought by screen expansion is weakening, and the content has officially become the first driving force of box office. As a new topic, IP has been paid more and more attention.

At the event, curator Sun Xianghuiworkwatch from a height or distancewithThe lecture on the theme of "Audience Satisfaction and New Market Momentum" introduced the data analysis report of "China Film Audience Satisfaction Survey" from 2015 to 2017, and made a survey and summary from three dimensions: ornamental index, ideological index and communication degree. He said that audience satisfaction has promoted the diversified development of film types in China. Although some films are not outstanding at the box office, they can get highly satisfactory evaluation in the market and promote the great development of a certain type of film in the whole film market. "Audience satisfaction, capturing new kinetic energy and moving towards a new era, the China film audience satisfaction survey will continue." Sun Xianghui said.

This industry dialogue will focus on the group of young directors toThe theme is "Inheriting Ingenuity, How to Perfect the Supporting System for New Directors in China Film Market, and Establish the Road of High-standard Industrialized Films".

The dialogue invited Chen Hongwei, deputy general manager of Tencent Pictures and general manager of Dream Film Studio, Dou Lili, general manager of Iqiyi Online Film Development Center, Fu Jia, director of the Young Directors Support Program of China Film Directors Association, and Bad Monkey Pictures.CEO Wang Yibing, Wu Yanyan, director of Wu Tianming Youth Film Special Fund of China Film Foundation, and Zhou Liming, the guest host, bilingual writer and famous film critic, came to the scene.

It is worth mentioning that this industry dialogue will bring together five senior experts who have been engaged in excavating new directors and developing venture capital projects.The topic of "young director support system" was discussed. This lineup is the first time in the domestic film industry.

The guests focused on how to tap, polish and improve the endurance of young directors.,And how to retain talents.

Zhou Liming said that at present, China’s film market is the envy of the whole world, and there are more and more opportunities. In the process of creation, no matter which direction, style or type is chosen, the new director must do his best to attract people. Compared with the cinema, the Internet platform can become a platform for discovering new people, cultivating new people and exercising new people. Dou Lili said that the Internet is younger.needA film with strength and spirit, which can reflect the surging sense of youth. Young filmmakers also need the channels and experience of the Internet to find their target users and impress them, which is what iQiyi is willing to do with the creators.

Beijing International Film Festival Film Market and American Film Association (MPA) has had many in-depth cooperation. At this film festival, the industry dialogue hosted by the Motion Picture Association of America is divided into two parts, focusing on two major topics: "the road to market reform of film distribution and screening" and "the construction of industrialized ecosystem of film production in China".

Feng Wei, vice president of Asia-Pacific Region and president of Greater China Region of American Film Association, Jiang Wusheng, managing director of Beijing Juyinglian Culture Media Co., Ltd., Liu Kailuo, vice president of Dayouku Business Group of Alibaba Culture and Entertainment Group, and Conley, chief operating officer of Maoyan Entertainment and president of Cat’s Eye Film Co., Ltd. and other guests attended the dialogue.

The writers’ group held the China film writers’ seminar in the film market of this year’s Beijing International Film Festival, and continued to"The development and creation of genre films" was discussed.

The dialogue invited Shi Hang, a famous screenwriter and planner, a director of the Chinese Dramatists Association and a member of the Chinese Writers Association.、He Jiping, member of the National Committee of the China Federation of Literary and Art Circles, a famous screenwriter Shu Huan, a famous screenwriter Song Fangjin, a famous film critic and screenwriter Gu Xiaobai,Franklin Leonard, the founder of the "blacklist", and Du Hongjun, the founder of the screenwriter gang. Several guests gave keynote speeches on stage, and the "talk show" speech made the atmosphere in the venue very active.

Both network anchors and idol stars are now supported by fans’ real money: spending money to buy virtual gifts, flowers and diamonds, and sending idols to the forefront of the list set by the platform, as evidence that idols are popular, explosive and worthy of advertisers-this is the general rule in the era of fan economy and traffic.

However, when fans exhausted their wallet labor to support their idols, they also walked into the rights trap created by the list setters and their upstream and downstream industries: virtual flowers that were not used because of changing the rules of the list were unable to get a refund; The automatic ranking software used to improve efficiency has been blocked, and who can I ask for the membership money in 2040? The list promises resources to idols. What if fans don’t fulfill their promises?

In the opinion of experts, this behavior of brushing data for idols makes the entire Internet industry sink into the carnival of crazy wallet harvesting, which is not beneficial to the long-term development of the industry.

The list was stopped and the website did not refund money.

"The star power list is the root of all evil." A Xiao, a 29-year-old white-collar worker, is a fan of H, the star who debuted in the talent show "Creation Camp 2019". In July, in order to make H rank in the top three in the "New Star List", the fan group began to spend a lot of time and money playing the list: "Reading, forwarding, commenting and posting about Weibo can get extra points, commonly known as interaction. If you don’t have time to interact, you can spend money directly. "

On the page of sending flowers in Weibo, there is only a payment button, and there is no explanation about the product.

A Xiao introduced that Weibo sells virtual flowers, one in 2 yuan, and every time a flower is sent, the idol’s admiration value increases by 2 points: "It is said that flowers are sent to idols, but in fact, they have turned around and returned to Sina’s pocket, and idols can’t get a dime."

In mid-July, Weibo was suspended from the list of July H due to the accidental exposure of the fan group through special channels.

"It is to buy a Weibo trumpet to interact. Sina usually turns a blind eye. This time we were reported by competitors, and Weibo could not pretend to be blind." A Xiao said that in this way, the fans’ early investment has hit Shui Piao. "Forget the time, shouldn’t Sina refund the flowers bought with real money?"

A Xiao said that at first, Sina just returned the flowers to its account: "The people who sent the flowers can’t make the list. What’s the use of flowers for us?" After that, fans began to call 12345 and 96315 to complain that Sina violated consumer rights.

"At that time, I realized that we were actually consumers who spent money first, and then fans." A Xiao said that after the complaint lasted for a week, the Beijing Consumers Association talked about Weibo, and Weibo gradually returned the money. "Later, I went to look at it carefully. There is no explanation on the flower purchase page, and there is no regulation on whether it can be returned."

In August, H’s qualification for the list was restored, but A Xiao no longer bought flowers: "The list is a means for the website to make money, and I won’t send money to do stupid things again."

Software blocked, membership fee wasted

On June 10th, the "Star Aid App", the behind-the-scenes promoter of 100 million reposts, was investigated. A few days later, super fans said that "Super Aid" could not be used: "From then on, it returned to the era of manual ranking."

"Star Aid App" and "Super Aid" can help users to automatically perform some operations, such as commenting on Weibo who forwarded idols, sending Weibo related to idols, and automatically searching the names of idols, thus improving the rankings of idols on Sina’s "Star Power List" and Baidu Encyclopedia’s "Star Popularity List".

"Super aid is from Sina subsidiary, and the annual membership fee for an account is 35.88 yuan. The Star Aid App is even more fierce. 20 yuan, a member for one month, can bind many trumpets with one click, and then let these trumpets automatically sign in and forward every day. " Yan Yan told reporters that the two appeared in 2018 and were very popular among fans.

Where did these members’ money go after the service was stopped?

"Can Star Aid App refund money?" On the second day after the Star Aid App was investigated, Xiao Ran asked questions on the Weibo, but so far he couldn’t find a way. "I heard that the illegal profit was more than 8 million, but the App was taken off the shelf and people were arrested. I don’t know who to ask for a refund."

After the service of "Super Aid" stopped, some fans found that they could ask for a refund from the Sina subsidiary. "Send them payment voucher screenshots, Weibo nicknames and Alipay account numbers. It doesn’t matter if you have more money or less. Remember to ask Sina for a refund. " Weibo user @ honeythurts sent this Weibo on June 17th and got 718 reposts.

Not all fans who ask for a refund can get it. "Private letter, no refund, and now I will ignore it." Fan Xiaozhen said, "There is not much money, forget it."

Forwarding for resources, promises are hard to honor.

A trend has been observed in the side dishes that have been in the powder circle for nearly 10 years-more and more companies have joined the ranks of harvesting fans with the list. "Click on the authentication information, some are still film and television companies, and some are simply trading companies selling hardware department stores. Come and share a piece of it."

WeChat applet "Idol Guardian List", fans can get 15 votes by sending Tik Tok with his name.

Dishes told reporters that the common feature of these lists is that fans can vote for idols without spending money, but they must first complete some tasks to get tickets: "What do you need? Watching a 15-second video advertisement will give you 5 votes, and sending a Tik Tok with an idol name and a small program name will give you 15 votes. To put it bluntly, it is to use fans as advertisers, as free publicity, and as a resource for other apps. "

Video advertisement viewing task of WeChat applet "Love Bean Guardian List"

And what are the benefits of idols topping the list? "It’s nothing more than putting some advertisements that can reveal the idol image in some places for fans, such as airports, high-speed railway station, squares and cafes, and opening their small programs for a day, even including sending a low-end’ reward’ such as a Weibo manuscript." Xiaocai said that new fans are often confused by these "rewards", and the old fritters can see the tricks at a glance. "Take the coffee shop advertisement as an example. The promise is 10 coffee shops, 10 Starbucks or 10 coffee shops that you can’t name. There is a big difference. This kind of commitment is simply vague. After the fans sold the coolies, they found that they were different from what they thought in advance, and they had no place to say it. "

The first prize in the weekly list of WeChat applet "Idol Guardian List"

statement

Help the stars brush the list, fans are suspected of breaking the law.

"Internet idolize has evolved into a stage full of deception and profit-seeking, which is not the same as the idolize we used to know." Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said in an interview with Beijing Evening News that, taking the flower incident as an example, according to the provisions of the Consumer Protection Law, online shopping goods have no reason to return within 7 days, while digital goods, such as audio-visual products and software, are generally not included. "Virtual flowers belong to what goods? There is no clear stipulation in the law whether it is suitable for 7 days to push the ring without reason or similar to software. The platform should be stated in the user agreement and clearly inform consumers in advance whether they can return. "

Zhu Wei thinks it is very difficult for users to get back the prepaid membership money after the automatic ranking software stops serving: "It is illegal to brush the list, not only the operator is illegal, but also the participants are illegal. In this case, the illegal income of the operator should be collected, and it is difficult for participants to claim a refund."

As for the practice that fans use labor to exchange resources for idols, Zhu Wei bluntly said that this is no longer a normal consumption behavior, and the identity of fans is no longer a consumer, which is very risky. "This does not constitute a contract, there is no clear consideration, and it is working for others and others are not aware of it. Whether the operators have relevant abilities and qualifications is often unknown. Whether these unilateral commitments are fulfilled or not, and there is no way to measure them. Don’t do this kind of exchange under the guise of giving aid to idols. This is likely to be fraud or even fraud. "

There are many ambiguities in the list rewards promised by Aidou App.

Quick comment

Stars rely on marketing, which is a pathological condition of society.

"The power of Chinese idols has made many people see the huge business opportunities, and it is easy to turn business opportunities into money." Zhu Wei said that the platform corner definitely welcomes fans to hit the list. "It can not only improve the popularity of the platform, but also make a lot of money. Idols can also profit from it, because they generally have no works, and they can only increase their popularity through repeated activities. As for whether they can get the benefits of selling flowers from the platform, only fans don’t know. How many people who take the lead in crazy support are sent by idols to brainwash and circle money, and fans will not know. "

"For the fan economy, the Internet industry is actually a contradictory attitude. On the one hand, fans can increase activity and increase income for the platform; On the other hand, intentional or unintentional, active and passive list brushing, water army and public relations behavior also make the industry hate it, because a good ecology needs a fair and equitable environment, but the reality is that a mouse has broken a pot of soup. When one person starts to brush the list, everyone starts to be forced to brush the list, and the whole ecology is broken. " Liu Xingliang, president of DCCI Internet Research Institute, believes that even at the expense of reducing the activity of the platform, such ecological destruction cannot be tolerated.

Liu Xingliang introduced that in such a list-brushing game, many ash production companies in the industry earned a lot of money, such as selling trumpet, being a navy soldier and making automatic list-brushing software. "A large part of the money in the entire industrial chain has been earned by these companies, but what these companies do is meaningless or even harmful to the industry and society. The criteria for evaluating stars have also changed from works to well-done marketing and high energy of fans, which is the morbid state of the whole society. "

Source: Beijing Evening News reporter: White Song Illustration Wang Chen Yu

Process editor: TF021

　　A lady in a floral dress walked through Sanlitun Square in Beijing, attracting many photographers to follow.

　　□ Our reporter Pu Xiaolei

　　□ Intern of this newspaper Rollin Wang Wen/map

　　Recently, Taikooli in Chengdu, known as the "Holy Land of Street Shooting", suddenly lost a lot of street shooters.

　　It turns out that in order to protect the public’s right to portrait, Taikooli erected a signboard of "improving the awareness of prevention and protecting the right to personal portrait", and the civilized code also stated that it is forbidden to take pictures or shoot without permission. At the same time, street shooters here must apply for a "shooting license".

　　The street shooting in Taikooli, Chengdu has cooled down, while the street shooting in Sanlitun, Beijing is still hot.

　　According to a survey conducted by the reporter of Legal Daily, after 3 pm every day, the number of street shooters in Sanlitun will gradually increase. From occupying favorable terrain to finding targets, from capturing photos to following photos, street shooters are extremely skilled in their business.

　　Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, pointed out in an interview recently that street shooting can be seen everywhere in the streets of major cities, but this common behavior has brought troubles to the photographers, and citizens’ right to privacy, portrait and reputation has been repeatedly violated.

　　"In the Internet age, street photos often spread on the Internet, causing great troubles to the parties. To solve this problem, the responsibility of relevant network platforms is the key. It is suggested that in the personal information protection law, the duty of care of relevant network platforms should be further strengthened, and it is required to take necessary anti-infringement measures to reduce the occurrence of infringement. " Xu Hao, a lawyer at Beijing Jingshi Law Firm, said.

　　Street photos of beautiful women can get more traffic.

　　In Sanlitun, the enthusiasm of street shooters is as hot as the temperature in summer of beijing.

　　After 3 pm on July 27th, the number of street shooters in Sanlitun, Beijing increased one after another. They were carrying "long guns and short guns", squatting at the intersections of the square, debugging their equipment and carefully selecting the shooting targets among the crowd.

　　The reporter found that the subjects were basically fashionable ladies, among whom ladies wearing suspenders, tube tops, hot pants and mini skirts were more popular. Once there is a beautiful woman dressed in fashionable and cool clothes, these street shooters will not only press the shutter in the distance, but also many people will run forward to shoot at close range.

　　Some women have no idea that they have been photographed, some women look dumbfounded when they see such a scene, some women cover their faces with their hands and leave quickly when they find that they have been photographed, and some women clearly wave their hands to express their refusal … … But no matter how the ladies react, the photographer will "persevere" to catch up and shoot.

　　Just as the reporter was observing the shooting scene of street shooters, suddenly there was a commotion around him.

　　It turned out that a lady in a floral dress attracted many photographers to trot and shoot when she crossed Sanlitun Square. The lady kept walking, and these photographers followed her. Until she walked out of the square, photographers still came forward to talk to her.

　　"I have a large number of fans in Weibo, which is one of the big V’s, and the pictures of street beauty are particularly concerned. Just looking for a beautiful woman and a WeChat friend, I want to have long-term cooperation in the future. " A photographer "teaches experience" to reporters like this.

　　Under the influence of flow economy, it is not uncommon to make profits by infringement.

　　In the Internet age, with the help of technology and new media, street shooting has been regarded as a profit-making tool — — Street shooters publish photos on Weibo, WeChat WeChat official account, Tik Tok, Aauto Quicker, Hupu and other online platforms, so as to improve the click-through rate and attention, and achieve profit-making purposes by attracting traffic.

　　In the eyes of street photographers, it is not so important whether the photographed lady is infringed when taking and publishing photos.

　　Zhu Wei pointed out that the photographer has the right to shoot, and the parties have the right to refuse. When the photographer explicitly refuses, this shooting behavior should stop immediately. The act of uploading the photos to the Internet platform, whether it is used for profit or not, does not affect the establishment of infringement of personal portrait rights.

　　"In the Internet age, those who get traffic get the world. In most cases, with traffic, they can be realized. Therefore, street shooters who post photos online to pursue traffic, whether they cash out at that time or not, can be regarded as a profit-making behavior. " Xu Hao said.

　　Although infringement is ignored by online platforms.

　　In recent years, short videos represented by Tik Tok, Aauto Quicker, etc. have become popular, and all major platforms encourage the public to become photographers, taking pictures of people and things they meet in their lives. As everyone knows, there are many legal risks in the act of street shooting.

　　In 2016, a photographer happened to encounter a contradiction between a man and a woman on the street. The photographer raised his mobile phone, filmed the process of the man beating the woman, and uploaded the video to the Internet, which caused widespread concern. The man and woman in conflict are a couple, and the wide spread of this video has brought great trouble to their lives. Therefore, they took the photographer to court and demanded that the photographer bear the tort liability. After the trial, the court held that the auctioneer did not conceal the appearance and image of the parties, which infringed on the personal dignity rights of the parties, and the auctioneer was sentenced to bear the responsibility.

　　Zhu Wei pointed out that without the consent of the portrait owner, the portrait of the portrait owner may not be made, used or made public. If the photographer happens to be shooting a model, and this photo is used for commercial publicity, it will also involve the infringement of commercial personality rights.

　　"There are also some short video bloggers who harass, chat up and trick passers-by in the form of outdoor live broadcast, which clearly violates the Public Security Administration Punishment Law." Zhu Wei said.

　　For the photographer, because the shooting places are mostly in public places such as subways and streets, many photographers don’t know that they have entered the lens of street shooters, so it is impossible to determine whether the shooting behavior of street shooters is illegal or not. Even if you know that you have been infringed, you still have to face the dilemma of high cost of rights protection.

　　"on the one hand, the cost of safeguarding rights is high, it is difficult to prove, and it takes time and money. On the other hand, even if you win, the amount of compensation is very low. Therefore, it is difficult for the general public to have the energy and financial resources to defend their rights. " Xu Hao said.

　　"It is easy for photographers to get money, and the cost of defending their rights is high. Most online platforms are left unchecked. This is an important reason why street shooting is so rampant and repeated." Zhu Wei said.

　　The platform should be held responsible for not taking necessary measures.

　　When a reporter searched for "street shooting" in a short video App, he found that many bloggers would publish a large number of short videos with the theme of fashion wear, and some short videos would also use words such as "meeting their ex-girlfriend" and "my first love" to attract attention.

　　"No organization or individual may infringe upon the portrait rights of others by uglifying, defacing or forging by means of information technology. Some photographers PS the photos they take, deliberately uglify and spoof them, and match them with some suggestive words, which is obviously an infringement on the reputation of the parties. " Zhu Wei said.

　　Isn’t there a better way to face the infringement of street shooting?

　　"In the Internet age, online platforms should shoulder their due responsibilities in protecting citizens’ portrait rights. For example, smooth reporting and complaint channels, so as to better safeguard the legitimate rights and interests of portrait rights holders. " Xu Hao said.

　　After investigation, the reporter found that the complaint reporting channels of most short video platforms are extremely hidden, and there are no obvious icons on the page menu. Only by clicking the share button on the short video playing interface, the report button will be seen in the drop-down menu. After clicking in, there will be requirements for submitting the complainant’s personal identity information and uploading the proof of rights, and the procedure is extremely cumbersome.

　　In this regard, experts pointed out that the personal information protection law is in the process of being formulated, and it is suggested to standardize the behavior of street shooting and clarify the duty of care of the network platform.

　　Xu Hao pointed out that the reporting function in short video applications should be clearly regulated. It can be clearly stipulated in legislation that the application platform should put the report button in a prominent position and handle the report information in time after receiving the report.

　　"In recent years, the development of artificial intelligence has made face recognition no longer difficult. For the identity information, life photos and other evidence provided by portrait owners, the online platform should be able to easily complete the comparison with street photos and videos. For the protection of the legitimate rights and interests of portrait owners, this practice is undoubtedly the lowest cost and the fastest effect. " Xu Hao said.

　　Zhu Wei also believes that the network platform that stands at the cusp of traffic in the 5G era should bear more responsibilities while benefiting.

　　"The platform should make efforts to improve the audit system, smooth feedback and complaint channels, and strengthen punishment measures. Now all major platforms are using artificial intelligence to review videos and photos. These platforms should focus on the infringement of street shooting, and reflect their attitude in the algorithm to prevent problems before they happen. " Zhu Wei said.

　　Zhu Wei believes that in terms of specific practices, we can refer to the relevant provisions of the e-commerce law.

　　Article 45 of the E-commerce Law stipulates that if the operators of e-commerce platforms know or should know that the operators in the platforms infringe intellectual property rights, they should take necessary measures such as deleting, shielding, disconnecting links, terminating transactions and services; If necessary measures are not taken, they shall be jointly and severally liable with the infringer.

　　"For videos and photos that violate the rules, the platform should take necessary measures such as deleting, shielding and disconnecting links. For bloggers who have been reported many times, they should take the title disposal. If the platform fails to take necessary measures, it shall be jointly and severally liable with the infringer. " Zhu Wei said.

　　Cartography/Li Xiaojun

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