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Outside, power bank is naturally a necessity! This Xiaomi power bank 10000mAh 22.5W Lite version is a good choice! It is a mobile power supply that supports Apple mobile phone 20W MAX fast charging, which can provide high-speed charging for more than iPhone 12 series. It also supports a variety of protocols, such as QC3.0, FCP, AFC, etc., which can be compatible with mobile phones and tablets of mainstream brands such as Xiaomi, Huawei, Samsung, etc…
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[Slow hands] One portable fast charge is enough! Xiaomi Power Bank 10000mAh 22.5W Lite version got 74 yuan!
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Xiaomi magnetic power bank 5000mAh 7.5W JD.com on the shelves： iPhone, 129 yuan
IT Home reported on June 18 that Xiaomi Magnetic Power Bank (Mobile Power Supply) 5000mAh 7.5W is currently on JD.com. This new product is specially designed for Apple iPhone12 and subsequent models. It is known as "12mm slim body does not block the lens" and has 10N magnetic attraction. The product supports bare metal or is used with the official MagSafe protective case (Adsorption on unofficial protective covers is not supported.), priced at 129 yuan.
According to reports, the product supports 7.5W wireless charging and USB-C bi-directional fast charging, which can provide up to 18W wired output power for iPhone, and the input power is up to 20W. It takes about 2.2 hours to complete self-charging. The product supports wired wireless mode to output power at the same time, and two devices are charged at the same time.
In terms of safety, the new product is equipped with two NTC thermistors, which are combined with built-in software to form a temperature control system and support 9 safety protections, including temperature protection, short circuit protection, input overvoltage protection, and overcharge and discharge protection.
IT Home organizes the parameter information of this mobile power supply as follows:
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Give Jay Chou a trick： How to successfully steal a scene in a group portrait movie
1905 movie network feature After three years, the sequel finally released today. In addition to the previous "Hulk" Mark Ruffalo, Jesse Eisenberg, Woody Harrelson, Dave Franco, and veteran actors Michael Caine and Morgan Freeman, the second installment also welcomes new characters, "Harry Potter" Daniel Radcliffe’s villain Boss, and "Jay Chou" Jay Chou’s magic prop shop owner.
Movie poster
Previously, whether in the United States or domestic propaganda materials, Zhou Dong has always occupied a prominent position, ranking as one of the nine leading stars of this group portrait film. Even Mark Ruffalo said in previous interviews that he is a fan of Zhou Dong. Xiao Dianjun thought that the Chinese finally don’t have to make soy sauce in Hollywood blockbusters, and can compete with many Hollywood big names and play in the same scene. After going to the theater this morning and watching the first screening, I realized that I was too naive!
Mark Ruffalo and Zhou Dong for a photo
However, the key point was that there was no sense of existence at all. He was a character that would not affect the plot even if he was deleted. Moreover, his acting could only be considered as his true character, without any surprises.
Chairperson Zhou and Grandma Zhou Caiqin
It’s a pity that Zhou Dong missed this great opportunity to make a comeback, but we won’t give up easily. Xiao Dianjun is here today to offer Zhou Dong’s advice and recommend eight group portrait movies to see how the actors have risen up, broken through the siege, and successfully stole the show.
Before recommending it, it is necessary to first explain what is a group portrait movie? There is no exact definition, but we can observe some basic characteristics of it: there is generally no absolute protagonist, and the story thread and narrative angle are not single, but multi-protagonist, multi-clue narrative, often with complex narrative structure. For example, this year’s Oscar Best Picture, and the recent hit.
One.Abigail Breslinin Killing move: simple and cute
Family films are a common genre of group portraits, reflecting the personalities of individual family members and their relationships. The film depicts a bizarre family: a grandfather who is kicked out of a nursing home for taking drugs and telling dirty jokes all day; an uncle who is gay and recently committed suicide; a brother who has not spoken for nine months after taking a dumb vow to get into flying school; a father who is an egomaniac who sells success. The family embarks on a road trip to get their young daughter into a beauty pageant.
A beautiful woman in the sun
It’s not easy to compete in such a group of roles, but Blaisling, who was less than ten years old at the time, succeeded. In the film, she looks sloppy, has a chubby belly, loves ice cream, but dreams of becoming a beauty pageant champion. In the end, she infects everyone with her innocent smile: on the way, everyone forgets her at the gas station, and she smiles without any complaints; when her brother finds out that he is colorblind and cannot be a pilot, she warms him with a hug; on the stage of the beauty pageant, knowing that she is not suitable for this stage, she tries to do the striptease dance taught by her grandfather for his last wish. This little girl conquers all adults with her innocent kindness, and even the gaps in her teeth when she smiles are very cute.
Second, Matsushima cabbage in Nirvana: Peerless Style
Group portraits are also often used in detective movies, such as "Murder on the Eastern Train" and so on. A group of people with ulterior motives and evil intentions are trapped in a relatively closed environment, and then accidents happen. They die one by one until the real murderer is found.
In 2006, Mr. Ichikawa, a 90-year-old director, remade his three-decade-old classic, "The Inujin Clan," his last film starring the famous detective Kazuichi Kaneda. The film featured an all-star cast of old playwrights and idol entertainers, from Koji Ishizaka to Kyoko Fukada, and even the famous director Yukiki Mitani. But the most memorable feature of the film is Ms. Tsuji, played by Nanako Matsushima.
The family that fights against each other in "The Dog God Family"
The center of the dispute over the inheritance of the Inu God family is this girl. Whoever marries her can get all the inheritance, but all the grandchildren who show their love to her die one by one, and all the evidence points to this weak woman who is powerless.
I believe that the audience has never suspected her for a moment. Although she has all kinds of strange actions, how could such a beautiful woman as an angel be a murderer, how could she do anything bad. And every time she is in danger, someone will always save her at all costs, and the protagonist’s aura will burst.
So who says appearance doesn’t matter? She doesn’t even need to say a word, as long as she stands there quietly, the whole world has already fallen under her skirt.
Third, Matsuda Ryuhei in Nirvana: Upside Down All Beings
Nagisa Oshima’s film tells the story of Hao Hao’s famous "Shinsekumi" at the end of the Japanese shogunate. It is adapted from a chapter in Sigma Ryotaro’s "Shinsekumi Blood Stories," which depicts many famous warriors, including Isamu Kondo, Shinsekumi Tohata, and Director-General Okita. The Shinsekumi is Japan’s last samurai organization, and they have a brutal and strict discipline code known as the "Dharma of the Bureau," and anyone who violates it must commit suicide by dissection, which is where the name of "Yutaka" comes from.
This is a mysterious movie, half of which is derived from the plot of wanting to talk about it, and half of which is derived from the beautiful face of Matsuda Ryuhei who upends all living beings. The beautiful boy Kanai Sobaburo, who he plays, broke the peace in the game after coming to the new selection group. Several members secretly fell in love with him, and there was an incident of jealousy.
In the film, Asano’s loyal pursuitMatsuda Ryuhei
Bushido has always had a tradition of "masculinity", and the masculinity is even more prevalent in the new selection group. It originated from the story of "Chrysanthemum Alliance" in "Three Words and Two Beats". In Japan, it also derived the meaning of "broken sleeves" and extended to "chrysanthemum and knife" that summarize the characteristics of the Yamato nation. These cultural details are fully explained in the frown and smile of Matsuda Ryuhei.
At the age of sixteen, Ryuhei Matsuda, who was not yet cracked, had a face like a silver plate, red lips and white teeth, and a sense of heroism mixed in with his femininity, which compared Shinji Takeda to Shinji Takeda, and made Tada, played by Tadanobu Asano, fascinated. It is no wonder that such a monster, played by Takeshi Kitano, wants to kill him to avoid future troubles.
Ivan Peters in Necessary skill: "bribe the director"
In recent years, Hollywood has entered a bottleneck period, and more and more funds, technologies, and actors have moved closer to the superhero movies of big IP. However, it has been difficult to produce new ideas in superhero movies after ten years of filming, so many group-portrait superhero movies have emerged, from the upcoming "Green Lantern Corps" and so on.
This is the same logic as the Japanese and Korean idol groups. When the audience’s demand for entertainment is getting higher and higher, a single star can no longer meet their needs. Therefore, many stars are piled together to create a visual feast, and there will always be one that you like.
"X-Men: Future Reversed," released last summer, is arguably the most complex and character-packed installment in the franchise. Wolverine travels from the future to the 1970s, changing the course of history, so there are two groups of mutants in the present tense and the past tense. Without looking at the relevant popular science posts, it is really unclear who is who and what special skills each has.
"Quicksilver Time" in X-Men: Future Reversal
But among so many mutants and superheroes, the most memorable ones are Quicksilver and his "Quicksilver Time". He solved the dilemma faced by Professor X, Magneto and Wolverine in just two minutes, and successfully rescued his father Magneto from the well-guarded Pentagon. He listens leisurely to "Time in a Bottle", plays all the enemies with applause, and has time to eat and do some mischief.
In fact, it was not Quicksilver who entered the Pentagon to save Magneto in the comics, but Brian Singer liked the character of Quicksilver very much, so he added a play to him, and also continued "Quicksilver Time" in "Apocalypse".
V. Tony Leung in Nirvana: Overturn Image
That year, Wang Jiawei and Liu Zhenwei formed the Zedong Company and planned to shoot. They signed 20 contracts for ten stars, but they didn’t make much progress after filming for a year. So Liu Zhenwei borrowed these stars and shot the whimsical "East and West" to make up for the shortfall of "Eastern Heretic Western Poison". Liu Zhenwei said: "At the beginning, those actors were almost schizophrenic. They were happy in the morning, and they were going to die in the afternoon."
The value of "Dongcheng Xijiao" is not only its unprecedented ultra-luxury star lineup, but also that these star big names have contributed unique "self-darkness" performances since their debut: Leslie Cheung and Wang Zuxian practice "eyebrows and eyes" to secretly see the autumn waves; Lin Qingxia plays a princess who thinks she is good at martial arts but is actually only fur kung fu; Jacky Cheung plays Hong Qi, the leader of the beggar gang who is full of Shandong dialect; Liang Jiahui plays the sissy Duan Prince who is single-minded to become a fairy; Liu Jialing’s role in Zhou Botong is always to wipe oil on his apprentices; and Zhong Zhentao’s role in Wang Chongyang is smashed to death by boots as soon as he appears.
Top 10 Stars of "East and West"
But among these many deeply rooted characters, the most impressive is Tony Leung’s Ouyang Feng. What kind of melancholy eyes, what kind of Cannes Best Actor, is completely a sad unlucky egg. Every time he wants to harm the innocent Hong Qi, he makes himself miserable, and finally turns into a sausage-billed duck. Remember that classic line:
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Ouyang Feng: Little Er, get two sausages to eat!
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Shop assistant: Aren’t you eating? Want more?
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Ouyang Feng: I can’t pack?!
VI.Su Youpengin Necessary skill: Sword walks sideways
When I saw "The Wind" five years ago, I felt that there was finally hope that such a great movie could be made in China. But five years later, the number of domestic films that can reach the level of "The Wind" can be counted on one hand.
This film co-directed by Gao Qunshu and Chen Guofu gathers Zhou Xun, Li Bingbing, Huang Xiaoming, Zhang Hanyu, Wang Zhiwen, Duan Yihong and other celebrities, and even the actors are Zhu Xu, Ni Dahong and other old actors, but the result may be that no one thought that the most outstanding and most dramatic is actually Su Youpeng’s sissy white Little New Year.
Photo of the protagonist of "The Wind"
There is nothing flattering about this character. As the squire officer of the commander-in-chief of Wang Puppet Army, he tends to follow the Japanese, plays the Chinese, is tactful and two-faced, and finally gets what he deserves. But such a role has covered up many big stars, allowing Su Youpeng to sweep away the indelible Qiongyao drama image left by "Huanzhu Gege" and "Deep Rain", and also won the Hundred Flowers Award for Best Supporting Actor.
He specially found a teacher to learn Kunqu Opera for this role, and every move he made was charming and enchanting. So he was able to use this role to get rid of the burden of idols, broaden the way of drama, and further tap his potential, or to find his true self.
Seven.Sato Hiroshi in Nirvana: God’s Acting
Japanese screenwriter-turned-director Yuki Mitani is also very fond of shooting group portrait movies, such as his "Broadcast Time" and "Magic Hour", etc. Every time he can gather a group of popular stars to play various strange comedy roles.
"Moment of Magic" is a photographic term that refers to the moment when natural light is best and most suitable for photography before dusk and sunset. The film tells the story of the character played by his wife, Satoshi Kido, who is caught cheating with the boss’s mistress Fukatsu Eri. In order to save their lives, they want to find the legendary super killer Tomiken, so his wife and husband Kidoshi hire third-rate actor Hiroshi Sato to play Tomiken.
"Magic Hour" group photo
The first half of the movie is rather uneventful, but after Hiroshi Sato’s appearance, the real comedy begins. He plays a down-and-out actor who is somewhat similar to Stephen Chow in the movie. Although his fate is bad and he doesn’t make a big hit, he maintains a strong belief and dedication to the performance. He plays the killer wholeheartedly in an experiential way, and there are many jokes between him and the real gangster. This kind of double acting within a play is very difficult to perform, but Hiroshi Sato uses his own strength to bring this ridiculous and cute character to the fullest.
Eight.Christopher Waltz in Nirvana: Manic Villain
Among American directors, Quentin Tarantino is also very enthusiastic about group portrait movies, such as his "Four Rooms" and "Inglourious Basterds", which are all group portrait movies.
In "Inglourious Basterds," a two-thread, five-chapter tale of World War II, Christopher Waltz plays a cunning, ruthless, psychopathic Nazi officer who is gritted with hatred.
Quentin Tarantino andChristopher Waltz
Mr. Waltz is short, average-looking and has a crooked mouth. Before "Inglourious Basterds," he was not well known even in his native Austria. But God made him meet Quentin Tarantino, "and as soon as the golden wind and jade dew met," he turned big guys like Brad Pitt and Michael Fassbender into passers-by. He also won a Golden Globe, an Oscar and the Palme d’Or, and became the face of Hollywood badass and acting.
Generally speaking, at this age, the road of pretending to act cute is definitely not going to go through; and the appearance has also been finalized, and it is impossible to turn all beings upside down and allure the country. So Chairperson Zhou should carefully choose the script, please the director, and find a very attractive role for himself; or put down the burden of idols, learn from Leung Chaowei and Su Youpeng to release their nature and subvert their image; or like Sato Hiroshi and Waltz, study, carefully hone their acting skills, and strive for Yiming amazing. If the above cannot be done, I still advise Chairperson Zhou not to act in group portrait movies again!!!
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Provide a new ＂methodology＂ for the intelligent transformation of enterprises! In-depth interpretation of this authoritative report
Recently, Lenovo Group, a typical representative of "Shuangshi Enterprise", and China Information and Communications Research Institute released the industry’s first "China Enterprise Intelligent Maturity Report (2022) " (hereinafter referred to as the "Report"), from the dimensions of new intelligent methods, new insights, new benchmarks, and new expectations, comprehensively presenting the current situation and future advancement path of intelligent transformation of enterprises in our country.
The "Report" especially launched the "Enterprise Intelligent Transformation Framework" and "Enterprise Intelligent Maturity Model" (hereinafter referred to as the "Transformation Framework" and "Maturity Model" respectively), aiming to provide a set of operational "methodology" and a high-reference "coordinate system" to help Chinese enterprises’ intelligent transformation anchor the general direction, run out of "acceleration", and accelerate the process of digital and real integration in our country.
Intelligent transformation, how can enterprises answer this "must-answer question"
Intelligent manufacturing is the deep integration of advanced manufacturing technology and new generation information technology, and is the main direction of building a manufacturing power. Its development degree is directly related to the quality level of our country’s manufacturing industry.
At present, the world is in a century of unparalleled changes, the international environment is becoming increasingly complex, global science and technology and industrial competition is becoming more intense, the strategic game of major powers further focuses on the manufacturing industry, the United States "advanced manufacturing leadership strategy", Germany "national industrial strategy 2030", Japan "society 5.0" and other development strategies to revitalize the manufacturing industry as the core, all take intelligent manufacturing as the main breakthrough point, and strive to seize the commanding heights of the new round of global manufacturing competition.
At present, our country has turned to the stage of high-quality development, is in the transformation of the development mode, optimize the economic structure, the transformation of the growth momentum of the research period, but the manufacturing supply and market demand is not high, the stability of the supply chain is facing challenges, resource and environmental factors constraints tightening and other issues highlighted.
Standing at the historic intersection of the new round of scientific and technological revolution and industrial transformation and our country’s accelerated high-quality development, promoting the intelligent transformation of enterprises and accelerating the construction of a modern industrial system are the general trend and the "must answer" questions that every enterprise must answer.
The Party Central Committee and the State Council have attached great importance to the role of the digital economy in promoting the development of the real economy, and have made a series of major decisions and arrangements: the report of the 20th National Congress of the Communist Party of China emphasizes that "building a modern industrial system" "insists on putting the focus of economic development on the real economy" "Promote the high-end, intelligent and green development of the manufacturing industry"; the "14th Five-Year Plan" also clearly states that "to meet the digital age, activate the potential of data elements, promote the construction of a network power, accelerate the construction of a digital economy, a digital society, and a digital government, and use digital transformation to drive changes in production methods, lifestyles, and governance methods as a whole."
In recent years, the intelligent transformation of enterprises in our country has made positive progress. As of September 2022, our country has cultivated more than 1,700 digital workshops/smart factories leading the development of the industry and more than 5,500 regional leading enterprises through unremitting efforts. The enthusiasm of localities, industries and enterprises to implement intelligent manufacturing continues to increase, and the development of intelligent manufacturing has made great progress.
Intelligent transformation is not only an important breakthrough point to empower traditional enterprises and enhance their core competitiveness, but also an urgent requirement to promote industrial transformation and upgrading and economic stability. Intelligent transformation, enterprises are the main body. At present, some enterprises have realized the necessity and urgency of intelligent transformation, but there is a problem of "not turning" and "not daring to turn". It is urgent to explore the implementation path of standardization, modularization and precision to provide guidance for more enterprises to transform and upgrade.
Liu Jun, executive vice president and China president of Lenovo Group, said that innovative technologies such as big data, cloud computing, artificial intelligence, and blockchain based on 5G are accelerating the process of the fourth industrial revolution in the world. At this historical moment, Lenovo and China Academy of Information and Communications Technology play their respective advantages and cooperate, hoping to more effectively promote the intelligent transformation of Chinese enterprises, help realize the Chinese path to modernization, and seize the opportunity of the times for China’s economic development.
He pointed out that intelligent transformation is a powerful tool for Chinese enterprises to cross the economic cycle in the next decade, and advocated that Chinese enterprises formulate intelligent transformation strategies forward-looking, directly build digital bases based on new IT architectures, and seek leapfrog development of intelligent levels.
"Inquiry" intelligence, building enterprise transformation framework and maturity model
In recent years, the top-level design of intelligent development in our country has been continuously improved, the digital infrastructure has been continuously consolidated, and the intelligent transformation of enterprises has shown an accelerated development trend. However, weak foundation, weak awareness, and unclear path also restrict the advancement of transformation. The "Report" shows that more than 80% of enterprises in our country are in the early and middle stages of transformation, and the current situation of transformation is not optimistic.
To achieve a successful intelligent transformation for enterprises is no easy task. It requires a set of practice-tested and systematic transformation frameworks, as well as a methodology that allows enterprises to recognize the current situation and effectively guide the transformation route.
Abrikmu Ablimiti, vice-president of Lenovo Group and vice-president of strategy and business development in China, said that the intelligent transformation of enterprises is not a "turnkey" project, which can be completed by investing some money and doing a few projects. It also involves organizational and cultural changes. This is a long-term work.
The "Report" focuses on the shortcomings of the intelligent transformation of Chinese enterprises, and innovatively launched the intelligent transformation framework and maturity model. The "Report" pointed out that the intelligent transformation framework and maturity model have widely absorbed the research results of the industry, and conducted practical research on more than 500 large and medium-sized enterprises in many industries in our country, which has been highly praised and widely recognized by the participating enterprises.
In the report, the intelligent transformation framework is guided by three major values: operational value, strategic value, and industry and social value. It integrates and promotes the intelligent transformation of enterprises from four aspects: formulating an intelligent transformation strategy, practicing intelligent business operations, investing in and upgrading the digital base, and promoting organizational and cultural change.
Among them, the intelligent transformation strategy lies in clarifying the vision and goals of the transformation, forming a consensus, and decomposing and formulating the stage transformation blueprint, so as to achieve "compass". Intelligent business operation is to build a digital base, agile and flexible central product platform, and digitize and intelligently upgrade all links of the enterprise value chain. The digital base is the "foundation" of the intelligent transformation of enterprises, and needs to be built based on a new IT architecture that integrates "end-edge-cloud-network-intelligence". Organizational and cultural change aims to create a digital organization that integrates professional, IT and business, and is the "soil" for the intelligent transformation of enterprises.
Based on the "Intelligent Transformation Framework of Enterprises", the report proposes a maturity model. The model divides the maturity of intelligent transformation of enterprises into five levels, namely L1 in basic information construction, passive digitalization/intelligence attempt, L2 in partial exploration of digitalization/intelligence, L3 in comprehensive investment planning and construction of company-level digital bases for intelligence as reserves, L4 in the whole value chain to promote intelligent operation, and L5 in the development of business intelligence driven by new IT technology, and L5 in the transformation and innovation of the industry driven by openness and empowerment.
The "Report" specifically mentions that L1 to L5 is not a path that requires gradual progress, and there is no need for advanced development. Enterprises can make appropriate forward-looking arrangements to seek leapfrog development, and make different recommendations for enterprises at different levels.
At present, our country’s enterprises are in a critical opportunity period for the intelligent transformation of enterprises. Wei Liang, vice president of the China Academy of Information and Communications, believes that in recent years, enterprises in various industries have actively carried out digital and intelligent transformation exploration, forming effective experience and paths. In the next few years, the digital and intelligent transformation model and value will also be clearer, and bring about many aspects of improvement and change:
The first is the transformation of the production mode to high efficiency, precision, intelligence, flexibility and collaboration; the second is the transformation of the business form from traditional products to intelligent products + intelligent services; the third is the transformation of the industrial organization mode from supply chain-based and value chain to networked and platform-based organizations; the fourth is the transformation of the business model from direct sales of products and services to the results economy; the fifth is the transformation of the innovation paradigm to the innovation paradigm driven by data and artificial intelligence; the sixth is the transformation of the technical architecture to a platform-based, distributed and highly agile form.
"Endogenous externalization" to deeply empower high-quality economic and social development
The "report" believes that the intelligent transformation of enterprises is a full journey and spiral process that spans "the formulation of transformation strategies, demand analysis and program design, selection and implementation, continuous operation and operation and maintenance", and requires accompanying full-cycle services.
In recent years, Lenovo has embarked on its own practice and embarked on its own path of intelligent transformation by laying out a new IT technology architecture of "end-edge-cloud-network-intelligence", building an "DynaSky" intelligent IT engine, and building and upgrading a digital base.
Taking Lianbao Technology, Lenovo’s Hefei intelligent manufacturing base, as an example, AI algorithms can complete production scheduling within two minutes, improving efficiency while achieving energy conservation and consumption reduction. In addition, compared with 2017, Lenovo’s direct business in China has increased from less than 4% to more than 30%, and the per capita output of sales personnel has increased by 2 times.
The "endogenous" intelligent transformation experience has been continuously "externalized" into industry solutions, "adding salary and sustainability" to the intelligent transformation of thousands of industries – it has been applied to more than 1,000 enterprises and institutions such as CATL, Sany Heavy Industry, and BYD, covering dozens of industries and fields such as smart education, smart manufacturing, smart parks, smart finance, and smart energy.
At present, Lenovo has formed an "Enterprise Intelligent Transformation Suite" including an intelligent transformation framework, a maturity assessment model, as well as assessment tools, transformation courses, consulting, and more than 40 general solutions, which can provide detailed intelligent maturity diagnosis reports, as well as related consulting and intelligent services.
Only by continuously strengthening, improving and expanding our country’s digital economy and promoting "deep integration of data and reality" can we better achieve high-quality development.
Accelerating intelligent transformation is not only a strategic choice for our country’s enterprises to grasp the new round of scientific and technological revolution and new opportunities, but also an important aspect of promoting innovation to drive high-quality development and improve people’s well-being.
As a "double real enterprise", Lenovo has continued to increase its investment in innovation. Data show that Lenovo’s medium-term plan to double its R & D investment continues to advance vigorously. In the last fiscal quarter (July-September 2022), R & D investment increased by 15% year-on-year, and R & D personnel increased by 26%.
Facing the future, Lenovo revealed that it will continue to promote investment in scientific and technological research and development, consolidate the foundation of intelligence with continuous innovation, and join hands with strategic partners such as China Academy of Information and Communications Technology and more enterprises to empower the intelligent transformation of various industries and escort high-quality development.
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Messages of reminders spread frequently, and complaints were made about the late delivery… Takeaway riders want to ＂decompress＂ the most.
A takeaway rider is on his way to deliver food. Photo by Xinhua News Agency
▲ The countdown will be prompted for 10 minutes, 5 minutes, and 1 minute, the purpose is to remind the rider not to be late.
The development of takeaway platforms has greatly facilitated people’s lives. But did you know that behind every punctual delivery, there is a takeaway brother who is "racing against time". In order to earn a delivery fee of less than 5 yuan per order, regardless of wind, rain, cold and heat, they keep going back and forth between merchants and customers. Is there any protection in case of traffic accidents? What is the loss of customers giving bad reviews? How can we provide the best service? Recently, a reporter from Beijing Youth Daily interviewed some ordinary takeaway riders to hear their thoughts on this job.
Takeaway platform positioning love problems
Calculating time and distance is "short of weight"
The development of technology has allowed for a larger area of takeout radiation, and more accurate display of location positioning and delivery timing. Due to this, the work intensity of riders has also increased.
In the past two years, various takeaway platforms have gradually reduced the unit price of food delivery, from a minimum of 6 yuan per order to less than 5 yuan. As in the past, there are fewer and fewer riders with a monthly income of over 10,000 yuan. If riders want to earn more money, they have to run more orders. Zhao Lei, a takeaway rider, introduced to the Beiqing Daily reporter that for riders, the pressure to receive orders is mainly on the delivery time. Because the delivery time given by the platform starts from the merchant receiving the order. After the merchant has a meal, the rider picks up the meal and delivers the meal. It is equivalent to the merchant and the rider being a baton. The merchant is slow to deliver meals, and the time consumed must be "recovered" by the rider.
"Some merchants get a lot of orders at once, or if a customer orders a few complicated dishes, the meal time may be slow. The platform may give 50 minutes for delivery, and the merchant takes 40 minutes for delivery, but the rider’s time is only 10 minutes." Zhao Lei said that although the rider’s pickup and delivery time will be displayed separately to customers on the ordering platform, if the waiting time is too long for customers, they will not carefully care whether the merchant is slow to deliver the meal or the rider is slow to deliver the meal.
After running takeout for two years, Zhao Lei found that each takeout platform has an unspoken rule: the distance displayed on the mobile phone is always shorter than the distance displayed by the road navigation.
He took his mobile phone and gave an example to the reporter of Beiqing Daily. For example, the order from Paris Beitian (Old Palace Vanke Store) to Yantou Cuicheng Xinyuan shows 9 kilometers on the rider’s mobile phone, but if you use Baidu to navigate, the shortest distance of this route is 9.6 kilometers. For example, from Scorpion Palace Yang Scorpion (Panjiayuan Store) to Huamao Apartment Building 2, the mobile terminal shows 5.1 kilometers, but the road navigation shows the shortest 5.4 kilometers.
"The distance shown by the platform is all less than the navigation. The farther the distance, the more different it is. On average, one order can be different by 500 meters. If I send three orders at the same time, it can be different by 1.2 kilometers.
In the WeChat group of the Knight Alliance initiated by Zhao Lei, the riders also believed that the platform was "short of weight" when calculating time and distance. Some riders used Baidu Navigation to measure the 10 orders provided on the platform, all of which were shorter than the navigation distance.
Riders believe that this situation will bring a variety of adverse effects. First, it will bring wrong judgments to the rider, thinking that the distance is close enough to run a few more orders, but the result is that the distance is inaccurate, resulting in a delay in the order being punished. Second, after the distance is shortened, the rider’s delivery fee will also be reduced accordingly. Although it may only be reduced by a few cents, it is not easy to be noticed, but it adds up, and a rider will lose more than ten yuan a day. Third, customers who place orders will subconsciously feel that the distance is very close, which increases the customer’s impatience, and the rider has to speed up in order to recover the distance gap.
A "bad review" will deduct money and lose the reward.
Work is inevitably wronged
Because the riders have been "running" on the road, the probability of traffic accidents is relatively high. Every day or two, someone in the Knight Alliance WeChat group will send out videos of riders having traffic accidents. In order to ensure the medical expenses of the delivery staff in the event of personal accidents, the delivery platform has insured each rider, and the insurance is 3 yuan per day, which is automatically deducted from the order fee. "But when the real claim is settled, there are a lot of rules and regulations, and it cannot be compensated," Zhao Lei said.
Among the problems between riders and customers, the wrong address is the most common. Zhao Lei had received an order from Songjiazhuang to Building 113 in Area B of Baiziwan Home, but when he arrived at Area B of Baiziwan Home with the goods, he found that there was no Building 113 here. When Zhao Lei called the customer to communicate, the other party repeatedly said that the address was correct. "I had four orders at that time, and this one was delayed for a long time. Later, the community security reminded me, could it be the coastal Sailuo City community next to me? I found Building 113 of Coastal Sailuo City, and then found the customer who ordered the order."
After seeing the customer, Zhao Lei said to him: You wrote the address wrong. Unexpectedly, the other party came up and asked him directly: Do you want money? Zhao Lei said, I’m not asking you for money, I’m just explaining to you the reason why the order timed out. As a result, the other party cancelled the order and gave Zhao Lei 27 yuan to keep the goods. Zhao Lei then went to deliver several other orders, but the other three orders were timed out by two and the money was deducted. As he was walking back, he received the first customer’s complaint: the service attitude was not good, so he was fined 50 yuan. "One complaint lost the Zhou reward, and the other two orders were delayed. I lost at least 150 yuan," Zhao Lei said.
Communication skills are essential
Sometimes you have to give up
The 40-year-old Huang, who has won the championship in running orders many times, taught Zhao Lei and other young riders to learn to communicate with customers. "For example, if the order is also hung online and no one picks it up, if the customer calls to urge, I will say, your order has been hung online and no one picks it up, and I have not timed out here," Huang said. "At this time, you should quickly appease the customer and tell him, ‘Be patient, I will deliver this order to you immediately after delivery.’ In most cases, the customer can understand."
"We have to find a way to reduce our losses. If we argue with the other party and the other party complains about bad reviews, we will be deducted more, and it will also affect the rewards later. It’s not worth it," Huang said.
Communicating with the platform cannot be entirely online
We hope to establish an industry association to provide assistance
Old Huang felt that the platform’s management of riders was too loose, and he rarely saw the platform’s webmaster. Whether it was communicating with the webmaster or customer service, he had to use the phone and the Internet. The platform should strengthen the psychological counseling and quality training of riders, "Riders are under a lot of pressure, and most of them are young people. If they don’t know how to deal with things, they may have a quarrel."
Decompression was also one of Zhao Lei’s original intentions for creating the Knight Alliance WeChat group, "The platform will not guide you in training, and there is no channel to vent." Now there is a Knight Alliance WeChat group, and we will organize riders to gather and eat from time to time, and everyone will chat together. In addition, the riders in the Knight Alliance WeChat group will help each other, and whoever has a car that dies halfway will have riders on the way to help him charge.
Zhao Lei hopes to establish an industry association based on the WeChat group of the Knight Alliance, and has the opportunity to register with relevant departments to provide training, assistance and protection for takeaway riders.
Beijing Youth Daily reporter, Zhang Ziyuan
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Ele.me ＂black and red＂ free of charge for 1 minute, can you win back the hearts of lapsed users？
On July 29th, Shanghai. There were still 3 minutes before 16:00. Kobayashi opened the Ele.me APP and added 3 cups of milk tea to the shopping cart in advance. At 16:00, Kobayashi submitted the order on time and waited nervously for the "gift" from Lucky Muse.
This is the "Guessing the answer and free order (that is, free order for 1 minute) " activity launched by Ele.me from June 21st (hereinafter referred to as the "free order activity"). The rules are: the platform publishes the question the day before, and the clue points to one or more groups of time. The next day, users have the opportunity to place an order within a specified minute. The upper limit of the free order amount in the early stage is 200 yuan, and the maximum is adjusted to 56 yuan in the later stage. So far, the activity has been held to the 5th issue, and has derived gameplay such as "whole network questions" "free order per minute" "double happy" "city special".
Kobayashi participated in the "city special". The day before, the number of votes in Shanghai exceeded Wuhan and thus won 80,000 free places, 10,000 in each game, a total of 8 games. In the end, Kobayashi became the lucky one of the more than 9,300th people to be exempted from the game. "Thrilling, fortunately I won the bet today".
Ele.me is a generous "treat", which is very eye-catching in the short term. How much bonus can it bring in the long run? It is also worth observing.
The form of free order is not new, and there are two reasons behind the high attention of the harvest.
Since its launch, Ele.me free-order activities have exploded in popularity, from "free-order answer" to "free-order time" to take turns on hot searches; as of August 2, #Ele.me free-order #topic has accumulated more than 3.70 billion reads on Weibo, and more than 50,000 notes on Xiaohongshu with the same keyword.
Source: Network
In fact, the form of free shopping is not uncommon. Dianping next door has played the set of "please eat" very well, VIP has the opportunity to be selected to eat "Overlord meal", and the corresponding only need to write "after eating"; many platforms and merchants will also solicit business with free shopping benefits on specific days.
Why is it that a form that is not novel can attract high attention? Market participants have explained to Hexun Finance that the free-order activity just happens to grasp the psychology of young people who love to pick up wool. If you guess the wrong answer, there is no loss. After all, three meals a day are rigid needs; if you guess correctly, it is the icing on the cake, why not do it? Therefore, many netizens joked that "betting on dogs will never give up" and "betting on nothing in the end".
In addition, the free-order activity is simpler and more crude than coupon return, collection and other preferential forms. As of June 30, the first phase of the activity has been free of charge for more than 956,000 orders. If calculated according to half of the maximum free-order 200 yuan in the period, Ele.me will pay nearly 10 million. After 5 periods, the number will be even larger.
The other side of the eye: from the title to the free order conditions have been complained
The development of free-order activities has not been smooth sailing, and Ele.me has also encountered user backlash in the topics, free-order conditions, and other links.
The title is usually a picture, covering elements such as guessing people’s names, chemical molecular formulas, traditional Chinese medicine, and music scores. Within two days of the event, the following beach beauty attracted controversy because all the number clues were invalid. The correct problem-solving pose is: The shape of the flowers is the root sign, and there are two people under the house, so the number in the root is 2. √ 2 is equal to 1.4142135623, and the ending number is June 23 of the day, so the free order time is 14:14 and 21:35 respectively.
This "bizarre" answer made users shout "You can play by yourself" "I’m really speechless, I’m going down". Some netizens said that they were not angry because the question was difficult, but because the question was illogical.
The free-order conditions are also full of controversy. For example, on July 17, Ele.me opened a "Black Diamond Special", and platform members had the opportunity to get free orders without answering questions. Facts have proved that the free benefits for members are not easy to get. On the Black Cat complaint, since July 18, netizens have participated in collective complaints one after another, saying that although they are Black Diamond members, they have not been free of orders in the special session.
Source: Black Cat Complaint
In addition, the "city special" has also been complained. In order to get more votes in the city, some people have fancy canvassing votes, and some people have questioned that the small city has no sense of participation, which once caused regional "scolding wars".
Source: Network
It is worth mentioning that in order to strengthen the food safety supervision of food delivery platforms, on July 21, the Market Supervision Bureau of Hangzhou City, Zhejiang Province interviewed the city’s Meituan, Ele.me and other food delivery platforms. One of the requirements is that "the catering industry should further standardize the business order, strictly prohibit vicious competition, and do not allow low-price dumping to disrupt the market order." This also makes the market full of worries: is it referring to the Ele.me free-order event? Can the free-order event continue?
However, on July 30, Ele.me announced that it would continue to hold its fifth edition from July 31 to August 7.
Thousands of investments benefit many parties, but the biggest winner is the platform
With praise and criticism, is this multi-million-dollar business still cost-effective? From the perspective of relevant parties, the free-order activity has benefited consumers, merchants and platforms.
"Nothing else, just hope you are happy", consumers did reap happy and free benefits. According to media reports, some people even ate 6 meals a day for picking wool.
For the food and beverage merchants who have been suffering from the epidemic for a long time, Zhou Di, a senior engineer of Fangrong Technology and a national science and technology expert of the Ministry of Science and Technology, told Hexun Finance, "The free-order activity has brought significant benefits, and consumers’ enthusiasm for participation is high. Many merchants have strong order growth and a significant recovery trend. Many merchants’like to mention ‘new daily peaks. The increasing order volume has injected business motivation into merchants and ignited consumption passion." Zhou Di also pointed out that the business growth brought by "free-order 1 minute" is "more than 1 minute": After the consumption peak at the beginning of the activity, the order volume still increased significantly for many consecutive days. The data shows that more than 300,000 merchants are involved in orders related to one phase of the activity alone.
However, there is no free lunch in the world, and the biggest beneficiary is Ele.me. Seven data show that on June 21, the day of the official announcement of the free-order event, Ele.me APP jumped to the sixth place in the IOS free list, setting a new high in nearly three months.
Source: Qimai Data
Gao Zelong, a digital economy expert and expert consultant of MIIT’s Leading Talent Program, said that "this is a good public relations, publicity and marketing tool," and explained in detail, "On the one hand, Ele.me claims that the first phase of the event has been free of orders for more than 956,000 orders, which is nearly 1 million self-media communication. I believe that many users who are free of orders will send Moments. This communication effect is huge; on the other hand, the platform bears tens of millions of yuan in free orders, which is really nothing for a tech giant like Ele.me, not to mention that the cost of tens of millions of yuan may eventually be borne by merchants, not Ele.me itself. In any case, there is always a way for the platform to pass on these costs to the merchants; in the end, through such activities or events, it may also get media attention, which is even more cost-effective. "
Can free shopping save falling market share? Experts say "thousands of problems need to be solved"
The free-order activity is in full swing, and the platform anxiety behind it has also begun to surface.
At present, China’s takeaway market is still a "two-world" situation. After being "born" in 2008 and acquiring Baidu takeaway in August 2017, Ele.me’s market share once reached 54%, making it a well-deserved takeaway giant.
But starting in the second half of 2018, Ele.me was gradually overtaken by Meituan. In July 2020, its market share fell below 30%, and further fell to about 25% in the first half of 2021; in 2022, according to the 2022 Meituan and its industrial chain research report, Meituan’s market share in the takeaway field may approach 70%, its revenue is three times that of Ele.me, and it has an early advantage in the lower-tier market.
Although the two leaders have occupied more than 90% of the market share, there are still many rich and powerful players eyeing the position of the second child. In June, JD.com Retail CEO Xin Lijun confirmed in an interview that the company has considered entering the takeaway business; recently, Douyin has also begun to test the group buying home business. After users place an order in the catering live stream, they can ask the merchant to deliver it to their home. Earlier, SF Express incubated the group meal platform "Fengshi" in 2020.
Although there is no head-to-head confrontation, the future that can be met may usher in changes. Zhou Di pointed out that during this time, the economic operation has been greatly affected by the epidemic, and many catering companies have lost confidence in operating. At the same time, many Internet Tech Giants have flooded into the catering track. It has caused great pressure on Ele.me. In this case, Ele.me needs a mass traffic event to arouse everyone’s attention and re-raise the heat.
After Ele.me, JD.com and Meituan are also eager to try. The former launched the "Grab Free Orders, Not Alone" activity on July 28, in a format highly similar to "Free Orders for 1 Minute". Users have the opportunity to get free orders when they place an order at a specified time after guessing the puzzle; the latter started on July 31, and users place three orders randomly free of one order.
"This is reminiscent of Didi and Kuaidi’s online car-hailing subsidy war a few years ago. This kind of platform subsidy requires huge investment, but it is often very effective. It is an effective means to quickly acquire users and occupy the market," Gao Zelong told Hexun Finance.
"This is just one of the many factors for the success of the platform," Gao Zelong also said. What is the key to the long-term retention of users of the food delivery platform? In his opinion, whether it is Ele.me or JD.com, Meituan, to achieve ultimate success, it needs to solve thousands of problems, which is extremely difficult and complex.
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Did the dark blue G318 go public and play ＂cut a knife＂ first？ Did consumers really earn it？
On June 13, the first off-road vehicle of Deep Blue Car – Deep Blue G318 was officially launched, the price range is 17.59-31 8,000 yuan, and the main price range of the model is 17.59-22 9,900 yuan. The worry-free cross-over version priced at 318,000 yuan is in a state of parameter confidentiality on the official website, and it is estimated that it will take a while.
However, this is not the focus of MYAUTO’s attention. MYAUTO is more concerned about the dark blue version of "zero yuan purchase", that is, the "free car pickup plan for all" launched some time ago. Is this seemingly generous plan a real market profit or a well-designed marketing gimmick?
Dark Blue G318 "zero yuan purchase" "cut a knife" before picking up the car?
The free car pickup activity of Deep Blue G318 is essentially a marketing strategy based on the amount of user interaction. According to the rules of the event, consumers contribute to the Dream Fund pool through interactive behaviors such as likes, retweets, and comments on social platforms such as Weibo, Douyin, and Kuaishou. With the increase of interaction, the upper limit of the fund pool can reach 100 million yuan, thereby reducing the cost of consumer car purchase.
Although the bargaining model initiated by car companies is currently rare, the marketing model of the Deep Blue G318 also has precedents to follow. In April this year, at the Chery Fengyun T9 pre-sale event, Chery launched the "9.9 yuan new car pre-sale crowdfunding" activity. The approximate method is that before the product is launched, users pay 9.9 yuan to place an order for a new car in the Mini Program of Chery’s official mall, which can participate in the lottery and crowdfunding. The next step is to determine the final listing price according to the number of orders. If the crowdfunding order is less than 10,000 vehicles, the listing price of Fengyun T9 will be reduced by 5,000 yuan; if the crowdfunding order is 10,000 to 20,000 vehicles, the price will be reduced by 10,000 yuan. If it exceeds 20,000 vehicles, it will be reduced by 20,000 yuan. Chery used the Pinduoduo model on the order, which was really effective. On May 21, at the launch conference of Fengyun T9, Chery announced that the pre-sale volume of Fengyun T9 exceeded 50,000, and the result was that the final price of Fengyun T9 was 30,000 yuan lower than the pre-sale price.
The innovation of this marketing model in the automotive industry is that it turns consumers into participants and promoters of marketing activities. However, this model also has certain risks. First, the final size of the bonus pool depends on the amount of interaction and the number of users who place orders, which means that consumers may need to put in a lot of social effort to get a substantive offer. Second, if the number of orders surges, the actual amount of benefits that each user can receive may be much lower than expected.
According to the official data of Deep Blue G318, the first event video received more than 11,000 retweets and 21,000 likes in a short period of time, indicating the high level of consumer interest in this new marketing model. However, whether this engagement can be sustained and whether it can be translated into actual sales is still unknown.
How much can "roll" consumers make in the "Pinduoduo" way?
The marketing strategy of Deep Blue G318 is similar to Pinduoduo’s "one knife" model. This marketing method based on social sharing and customer engagement not only increases the stickiness between users and brands, but also expands the influence of activities. However, this model also raises concerns about cost control and consumer rights protection. How to ensure the actual interests of consumers while pursuing traffic and order volume is an issue that auto companies need to seriously consider.
From a cost point of view, this marketing model is a low-cost way to promote Deep Blue cars. Through consumers’ social networks, Deep Blue G318 can quickly improve branding impressions and attract potential customers at a relatively low cost. For consumers, how much they can get out of it is the most important thing. Maybe they are happy to participate and wait until the final price is announced before watching the dish?
In essence, whether it is Changan Deep Blue’s "zero yuan purchase" or Chery Fengyun T9’s "cut a knife", they are all looking for reasons for their respective price reductions, but the extent of the price reduction depends on the audience’s participation. Whether the reduction is 5,000 or 30,000, consumers personally participating in the "Pinduoduo" style of bargaining is very good for promoting Dading. When people are impulsive, it is debatable whether Deep Blue Auto will become a new trend in the industry after this round of "zero yuan purchase".
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Are you afraid it is unhygienic to order takeout？ Regulatory measures in many places encourage live kitchen operations
China News Service, Beijing, July 13 (Qiu Yu) "Shanghai Network Catering Service Supervision and Administration Measures" was recently released and will be officially implemented on September 1 this year. China News Service reporters found that Beijing, Shanghai, Zhejiang, Sichuan, Fujian and other places have issued relevant regulations on online catering, strictly reviewing food operator licenses and the health of food delivery personnel.
Censorship –
Many places require online publication of food business licenses
The Food Safety Law stipulates that third-party platform providers of online food transactions shall conduct real-name registration of online food operators to clarify their food safety management responsibilities; if they should obtain a license according to law, they shall also review their license.
The reporter found that in addition to requiring third-party platforms to review the food business license qualifications of online food operators, Shanghai, Beijing, Fujian and other places also require third-party platforms to publicize information related to food business licenses on their websites.
Fujian requires that online ordering third-party platform providers should review the qualifications of catering service operators applying to join the platform, such as industrial and commercial business licenses and food business licenses, implement real-name registration, truthfully record their food business license numbers, license valid periods, approved names, addresses, business items and other information, and publicize them on the main page of the online ordering third-party platform.
Packaging –
Beijing, Sichuan and other places require labeling of safe consumption time limits
In terms of online catering packaging, Beijing, Sichuan, Fujian and other places have relatively strict requirements, requiring cooking time and safe consumption time to be marked on the outer packaging of food delivery containers.
Beijing requires that food operators engaged in online ordering services should affix labels to food packaging, indicating the time of food processing and consumption, and reminding consumers to eat as soon as possible to avoid long-term storage.
The requirements in Shanghai, Zhejiang and Liaoning have been relaxed, and it is encouraged or recommended to add seals to indicate the processing time and consumption time limit of food.
Food delivery –
Food delivery personnel must have a health certificate multiple requirementsDelivered within 2 hours
The reporter noticed that Liaoning and Zhejiang have set a two-hour delivery time to ensure that food can be eaten within a safe time limit.
Liaoning stipulates that online catering service providers should choose consumers who are close and can be delivered in a short time to deliver meals. The delivery personnel should obtain a valid health certificate as required, and the delivery time should be strictly controlled within a safe time limit of 2 hours after the food processing is completed.
Shanghai, Beijing and other places require food delivery personnel to obtain health certificates. Shanghai requires that a health management system for food delivery personnel shall be established and implemented in accordance with the provisions of the Food Safety Law, and a health certificate shall be obtained. Persons suffering from food safety diseases stipulated by the health administrative department of the State Council shall not engage in food delivery activities according to law.
Supervision –
Beijing, Fujian and other places encourage online broadcasting of processing processes
Beijing, Fujian, Zhejiang and other places encourage food operators to broadcast processing processes online and accept consumer supervision.
Fujian encourages catering service operators engaged in online ordering to publish kitchen photos or real-time videos on their websites or third-party platforms, and promotes the implementation of "bright kitchen and bright stove" for catering service operators engaged in online ordering.
Zhejiang encourages third-party platforms to broadcast the processing and operation process of online catering units in real time, accept consumer supervision, and promote the construction of "sunshine kitchens" and social co-governance systems for online catering units.
Punishment.
Liaoning recommends publicizing the records of illegal and dishonest behavior of operators
In order to protect the rights and interests of consumers, Beijing, Shanghai, Zhejiang and other places have encouraged third-party platforms to establish a consumer pre-compensation system.
Zhejiang stipulates that if a consumer has a dispute over ordering meals through a third-party platform, the consumer can complain to the food and drug supervision department where the platform is located or the catering unit is located. If the third-party platform cannot provide the real name, address and valid contact information of the catering unit connected to the network, the third-party platform shall compensate in advance.
Sichuan, Liaoning and other places suggest that third-party platforms take reward and punishment measures in search rankings based on the different integrity records of online catering units.
Liaoning suggested that third-party trading platforms should take measures such as adjusting search rankings, temporarily or permanently stopping the provision of platform services, and issuing warning information for catering service providers with concentrated consumer complaints, poor integrity records, or violations of regulations. Third-party trading platforms are encouraged to publicize the records of illegal and dishonest operators on the platform page or the platform transaction operator page. (End)
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The 315 party exposed the whole list： the barbaric acts such as prefabricated dishes, blind date and water army should be over.
Produce/browse the business
Editor/Xue Xiang
Another year is 315.
This year’s 315 party focused on the theme of "Building Integrity and Sharing Security", focusing on strengthening the protection of consumers’ rights and interests, optimizing the consumption environment, promoting the continuous improvement of the quality of goods and services, making efforts to promote safe consumption, releasing consumption potential and caring for a better life.
In this year’s 315 party, the main board machine that made the water army, the fireproof glass "does not prevent fire", the fire extinguisher that can’t put out the fire, the "bad heart meat" in the braised pork with plum vegetables, the fascinating listening to flowers and wine, the face-changing fraud of AI, the deep and disturbing routine of marriage and love platform, and many routines of BMW transmission shaft and Tongcheng financial App gift cards were exposed.
The details are as follows:
1. Grey industrial chain of main board computer of network water army
20 mobile phone motherboards are installed in the same motherboard case and assembled into a motherboard machine, and one machine can control 20 mobile phones. Motherboard machines, constantly superimposed, can form a network matrix of thousands of mobile phones. With such equipment, you can manipulate games, manipulate the number of posts, and manipulate online voting. "You are the king who can control everything in the online world."
2. Fireproof glass is not fireproof.
On the evening of 315, I visited a company specializing in the production of fireproof glass in Tianjin. However, on the production line, I didn’t see any processes such as spraying fireproof liquid on the glass and drying it. A worker was repeatedly questioned and said that the fire-proof glass on the production line of the factory was actually ordinary tempered glass, and no fire-proof treatment was done. "People want fake fire prevention, just mark it." In order to get the qualified inspection report, the glass enterprises themselves go to the management department for inspection, so they will prepare expensive qualified fire-proof glass, pretend to be their own products for inspection, defraud the qualified inspection report, and then openly sell fake and shoddy products.
3. A fire extinguisher that can’t put out the fire
At the beginning of January, 2024, the 315 party came to the well-known hardware and electrical market in Central China, and many fire extinguishers were wholesale from here. However, the low quotations of some merchants and the fire-fighting effect they said were frightening. The salesperson of Dingsheng Traffic Facilities Fire Equipment Wholesale Store said: "If you take a bottle of 30 yuan, you can guarantee that you can’t put out the fire. The more you put out the fire, the bigger it gets, to tell you the truth. " 30 yuan? Not putting out the fire? Is this still a fire extinguisher? According to the national standard GB4066-2017 dry powder fire extinguishing agent, the main component of ABC dry powder fire extinguishing agent is ammonium dihydrogen phosphate with a content of 75%. Here, some shops sell non-standard fire extinguishers, the content of ammonium dihydrogen phosphate has been secretly reduced from 75% to 50% or even to 20%, and the quality is not the worst.
4. The raw material of braised pork with plum vegetables is inferior trough meat.
At the 315 party, a report was received that some local enterprises made preserved vegetables with braised pork in plum vegetables with uncooked trough meat. Trough head meat refers to the meat at the joint of pig head and trunk. Because it contains a lot of lymph nodes, lipomas and thyroid gland, it belongs to the part of pork that must be strictly "renovated" and is recognized as the part of pork with poor quality and low price. The normal wholesale price of pork belly is about a catty of 12 yuan, while the wholesale price of inferior trough head meat without strict treatment is only about a catty of 3 yuan. Visiting a number of local frozen products markets, many merchants revealed that it has long been an open secret to substitute pork belly for braised pork in plum vegetables.
5. Listen to sanhua with fascination
Since 2020, a kind of Tinghua wine known as "high-end business liquor" has appeared in the consumer market. In just three years, this kind of Tinghua wine can be seen everywhere. The standard price is 5860 yuan, and the boutique price is 58600 yuan! Sales staff said that this wine has the effects of enhancing immunity, improving sleep, ensuring male erectile function, regulating physiological disorders and resisting aging. At the production site of Tinghua Liquor Industry and its headquarters in Chengdu, Sichuan, a staff member said that the health of Tinghua Liquor has an international patent. The agent in charge of this patent said that the cooling agent mentioned in the patent for listening to flower wine is either a high-tech substance or a common mint extract.
6. The platform of marriage and love is deep
In recent years, the marriage platform has received a lot of attention. Recently, the 315 party has been interviewed by many marriage and love companies such as zhenai, jiayuan, and Love Class, and has become a "marriage and love matchmaker". In professional training, the lecturer stressed that we should first "throw bait" and fabricate a "virtual person" that meets the customer’s wishes; Then, through the customer’s consumption habits, deposits and other information, "screening customers for money"; Next, "other possibilities of blocking customers" will make customers regard the platform of marriage and love as their only hope, and use pain points such as age anxiety, birth anxiety and feelings of children after divorce to induce consumers to buy membership services with a price of tens of thousands of yuan.
7. disturbing BMW drive shaft
In a video provided by a BMW owner, it can be clearly heard that the transmission system makes a sharp rubbing sound and a metal collision sound during the shift of R and D gears. After interviewing many owners of BMW 530Li, I also visited many BMW 4S stores all over the country. The staff of BMW 4S stores are not shy about the abnormal sound of the transmission shaft of BMW 530L model, and the maintenance staff also frankly said that it is ok to replace the transmission shaft, but they can’t return the car or change it. And in the investigation, it is learned that replacing the new transmission shaft can not completely solve the problem of abnormal sound of the vehicle transmission shaft, and BMW manufacturers and various 4S stores are well aware of this. Car owners believe that as long as there is such an unexplained abnormal sound in the transmission shaft, it means there is a safety hazard, and BMW manufacturers have the responsibility and obligation to find out the truth and give car owners a clear answer. Until the 315 party was broadcast, the BMW official did not respond positively to the owner.
8. Tongcheng Financial App gift card has many routines.
At the 315 party, I found a complainant with an alias of Xiao Li. Xiao Li introduced: "Through netizens, I know that Tongcheng Financial App can borrow money. Online said to buy its gift card, then recycle the gift card through the mall, fill in your own collection account, and give me the money. " What is puzzling is why Tongcheng Financial App doesn’t lend directly to consumers, and it has to go around such a big circle to let consumers get money. Is this a gift package product or a disguised financial loan? Xiao Li introduced: "The price of the gift package was more than 40,000 yuan, but I actually got only 28,000 yuan. Complex gift packaging, a makeover recycling, and nearly one-third of Xiao Li’s money were "digested" by Tongcheng Finance. On only one complaint platform, there are as many as 36,755 complaints about Tongcheng Financial App, including Tongcheng Financial usury and Tongcheng Financial Bundle Sales.
Why is there a 315 party?
The origin of the 315 party has to start with the first local law in China to protect the legitimate rights and interests of consumers.
On February 28th, 1987, Duan Jianping, director of the Complaints Department of Fujian Consumer Council, received a report of unsanitary kohlrabi pickled in Zhanglan Village. Subsequently, Fujian Consumers Association contacted relevant personnel to come to Zhanglan Village, and saw that some farmers in the field pickled kohlrabi in the septic tank used by the original commune to collect fertilizer, and feces and toilet paper were mixed in it.
For a time, the case shook the whole country.
Relevant personnel of Fujian Provincial People’s Congress believe that judicial measures should be taken in this vicious case and legal responsibilities should be investigated seriously. However, because there are no relevant laws and regulations, the violator can only be fined 2000 yuan, and consumers can’t claim compensation from the producers.
Under this background, the Consumer Council of Fujian Province was entrusted by the Fujian Provincial People’s Congress to draft the Regulations on Protecting the Legal Rights and Interests of Consumers in Fujian Province. After repeated discussions, on September 4, 1987, the Standing Committee of the Sixth National People’s Congress of Fujian Province officially passed the Regulations on Protecting the Legal Rights and Interests of Consumers in Fujian Province, which came into effect on December 1 of the same year. This is the first local regulation to protect the legitimate rights and interests of consumers in China.
After the promulgation of the Regulations on Protecting the Legal Rights and Interests of Consumers in Fujian Province, there was a strong response, and 28 provinces, autonomous regions and municipalities directly under the Central Government have successively formulated regulations on protecting consumers’ rights and interests.
Subsequently, the state began to pay more and more attention to protecting the legitimate rights and interests of consumers. In 1992, at the Fifth Session of the Seventh National People’s Congress, nearly 600 delegates submitted more than 20 motions, demanding that special laws and regulations be formulated as soon as possible to protect the interests of consumers. The National People’s Congress attached great importance to the deputies’ proposals, and appointed Wang Zhuqian, deputy secretary-general of the Legal Work Committee, to participate in the drafting of the bill.
On October 31, 1993, the Law of People’s Republic of China (PRC) on the Protection of Consumers’ Rights and Interests was unanimously reviewed and approved by the Fourth Session of the Eighth the National People’s Congress Standing Committee (NPCSC) and promulgated.
However, in the late 1980s and early 1990s, China was in the exploratory period of reform and opening up. The rapid economic development brought a dazzling array of products and consumer demand, and the improvement of production efficiency also encouraged enterprises to make more demands for benefits. At this time, the laws and regulations are not perfect, which gives unscrupulous business owners the opportunity to exploit loopholes, and there are more and more fake and shoddy products and false marketing events in the market.
On March 15th, 1991, CCTV, China Consumer Newspaper, China Business Times and China Consumers Association jointly held the "Friends of Consumers Special Evening" on the International Consumer Rights Day, which kicked off the CCTV "March 15th Evening".
Subsequently, more and more attention was paid to the 315 party. In order to safeguard consumers’ rights and interests, the Consumer Protection Law was publicized and illegal enterprises were cracked down. Since 1992, relevant government departments and the Ministry of Supervision have been involved, and the holding of the "315" party has changed from the behavior of the masses to the behavior of the government. Now, every March 15th, the whole country focuses on CCTV’s 315th party. This night, exposure and revelation become synonymous with justice. So far, the 315 party has been held for 33 times.
What has changed in the past 33 years?
As mentioned above, this party was regarded by consumers as a "Bao Long Tu", and many major consumer events in the past 30 years were exposed and handled through this platform.
In 1996, the 315 party reported the case of Jia Guoyu, a 17-year-old teenage girl, who was disfigured by the explosion of a cassette furnace. One year later, the Haidian District People’s Court of Beijing awarded the responsible party a total compensation of 270,000 yuan to Jia Guoyu, including 100,000 yuan for disability compensation, which became the first case of mental damage compensation in China and promoted people’s concern about consumer safety.
In 1997, the party affirmed Wang Hai’s behavior of "knowing and buying fakes" from a legal perspective, and Wang Hai began his life as a fake king.
In 1998, the 315 party exposed pyramid selling activities, which made people fully realize its essence and finally led to pyramid selling being banned by the government on April 21, 1998.
In 1999, under the impetus of the 315 party, non-B-shaped beer bottles and in-line gas water heaters withdrew from the market, and the quality of housing construction and public facilities became a public concern.
In 2002, from the "searching for you" issued by CCTV, mysterious "informers" exposed the illegal insider who cheated and harmed consumers’ rights and interests in some popular industries through frosted glass. At the same time, 50,000 industrial and commercial law enforcement officers stood by outside the party and withdrew from the song and dance sketches, which gave the 315 party a tragic color.
In 2013, the 315 party reported that the after-sales service of Apple’s mobile phone was "different inside and outside, with double standards", which aroused the anger of the majority of "fruit fans" in China. In April, 2013, Apple China official website posted a letter to respected consumers in China signed by Apple CEO Cook, and formally apologized for the behavior of "after-sales service is different inside and outside".
In 2016, the "315 Party" reported the acts of infringing on consumers’ rights and unfair competition in online ordering, online trading of used cars, mobile phone application software, customized dentures and online credit evaluation, reminding consumers not to be tempted by free gifts and relax their vigilance, resulting in the loss and leakage of personal property and information.
……
According to the statistics of Business at a Glance, from 2008 to 2024, there were about 180 cases of CCTV 315 party exposure, involving about 501 enterprises in more than ten fields such as finance, electrical appliances, food, Internet, medical care, travel, consumer goods, building and home improvement.
Among them, product quality and consumer infringement are the most exposed incidents, accounting for nearly 50%. At the same time, a series of large enterprises such as Volkswagen, Mercedes-Benz, Hungry, 360 Search, Taobao, Public Comment, Fangtai, Midea, Siemens and Apple have also been named many times.
This year’s 315 party: pay more attention to information and personal safety
It is worth noting that the problems exposed this year pay more attention to: information security, fraud and personal safety.
Among them, the mainboard machine, AI face-changing and Tongcheng financial App gift card routines that make the water army show that some illegal enterprises use the Internet to manipulate data, illegally collect user information and kidnap users’ mobile phones. In particular, online water forces and marriage platforms use anxiety to guide consumers to place orders, which has a very bad influence.
In fact, this is not the first time that Internet technology-related illegal activities have been exposed at the 315 party.
The male operators exposed at the 315 party in 2022 pretended to be female anchors to trick users into rewarding, and the jade industry took the anchor to fabricate the identity of factory owners and senior practitioners, and the products were shoddy.
The camera of Yaliang Technology installed in Kohler’s national stores revealed at the 315 party in 2021 is for the purpose of collecting consumer information and carrying out digital marketing.
In the 315 party in 2020, the chaos of mobile phone software service plug-ins stealing user privacy information was exposed. It involves more than 50 kinds of mobile phone software, such as Gome Easy Card, remote control, the strongest flashlight, all-around remote control, 91 speed purchase, daily recycling, flash, radish mall, Zijin Pratt & Whitney and so on.
In addition, is there anything that broke out at the 315 party? In the live broadcast industry, some platform anchors broke through the moral bottom line to attract popularity and reward, resulting in a lot of vulgar and false content. For the sake of traffic, the platform does not attack or even cover up in secret, which eventually leads to consumers’ victimization.
Conclusion:
In fact, on the TV screen in China, the 315 party has always been a unique existence. In the week before 315 every year, everyone will have a heated discussion and look forward to which company and brand will be on the stage of the 315 party. On the day of 315, they will be lost in why those evil companies were not named. After 315, they began to look forward to the next 315.
All this stems from the huge consumer market in China, where consumers have stepped on too many pits in their lives and there are too few channels to protect their rights. The 315 party, because it is a national consumer rights protection program, has a high level of concern, and the administrative organ handles it quickly after the roll call, which makes people feel very happy. Therefore, in the past 30 years, this party has been regarded as a "dragon-wrapped map" by consumers, hoping that it can uphold justice.
It is worth noting that, according to incomplete statistics of Miao Jian’s information, more than half of the 328 brands/units publicly named at the March 15th party were in normal operation, 66 were revoked or cancelled, 43 "no such brands" could not be searched for their current status, 16 stopped production or closed, 12 were operating abnormally, 7 had changed their names and started a new business, and 3 were acquired.
Most of the brands/units that were revoked or cancelled were investigated or closed down because of the exposure of the March 15th party. The seven companies that changed their names and surnames are basically just changing their medicine and still operating similar businesses. For example, in 2013, Shenzhen Huayi Technology Co., Ltd. and Beijing Limei Advertising Co., Ltd., two companies involved in "Android mobile phone application software seriously steals user data", were renamed respectively, but their main businesses are still similar to before. Suzhou Tianshui monosodium glutamate food Co., Ltd., which was exposed to adding insurance powder privately in 2007, has been changed to "Yunerda Intelligent Technology (Suzhou) Co., Ltd.", but its main business is still related to monosodium glutamate.
Among the exposed brands, well-known brands have received much attention. According to incomplete statistics, a total of 64 well-known brands were named at the March 15th party over the years, among which automobile and related industry brands accounted for the highest proportion, and gearbox failure was the main problem of automobile brand exposure. Followed by the internet industry, personal information disclosure and false advertising have attracted much attention.
After being exposed, nearly half of the well-known brands chose to apologize to consumers and improve related problems. About 15% of the brands chose to clarify, and only 6 did not make an official response. It can be seen that the first choice of most well-known brands is to appease consumers in time, so as to minimize the possible impact on the brand.
However, a "315" party can only solve a few problems, and treat the symptoms rather than the root cause. To make the consumer market stable and harmonious, it is necessary for the regulatory authorities to strengthen supervision, consumers to raise awareness of rights protection, and businesses to be self-disciplined.
The brands on the list this year hope to make efforts to improve next time, and those not on the list should be strictly self-disciplined. See you at 315 next year.
通过admin
From hardware to ecology, how does Hongmeng OS, the new benchmark of Guangdong’s ＂intelligent manufacturing＂, face the future？
Text | Yougui
Today, at the Global Developers Conference held in Songshan Lake, Dongguan, Huawei officially released its own operating system: Hongmeng OS!
As soon as the news came out, public opinion exploded.
Drawing on its advantages of lightweight, small and powerful functions, Hongmeng OS will take the lead in applying smart end points such as smart watches, smart screens, in-vehicle devices, and smart speakers to build a cross-end point integrated sharing ecosystem and create a new experience of full-scene smart life.
Although it was not explicitly mentioned whether it would be used on mobile phones, Yu Chengdong, CEO of Huawei’s consumer business, said that if the Android system cannot be used, Huawei can use the Hongmeng system at any time.
The material brother found that behind Huawei’s support for the new system of the Internet of Things in the 5G era is an upgrade from hardware to ecological competition in Guangdong.
From "intelligent manufacturing" to ecological construction, Hongmeng OS showcases the new benchmark of "intelligent manufacturing" in Guangdong
It is no accident that Huawei chose Hongmeng OS to launch in Dongguan. As a major smartphone manufacturing province, Dongguan has formed an industrial chain pattern dominated by the production of domestic mobile phone brands, with components and modules, batteries and peripheral accessories as the main supporting parts. With the help of OPPO and vivo manufacturers, Dongguan Chang’an Town was once called "the first town of smartphones in China".
In 2012, Huawei moved to Dongguan, making Dongguan the "world factory" once again the focus of global public opinion. So far, Huawei, OPPO, vivo and other domestic first-line brand machine manufacturers have gathered in Dongguan, and with the advantage of the complete mobile phone industry chain here, they have continuously achieved upgrading and revenue growth, and finally have been able to rise strongly, with production and shipments rising steadily.
In addition to Dongguan, Shenzhen and Huizhou also have unique advantages in equipment manufacturing and other fields, and are constantly providing brands with support in various aspects such as industrial chain, technology and channels. At present, the province’s mobile phone and other smart device industries have shown an industrial layout centered on "Shenguanhui" and supported by the east bank of the Pearl River and other cities in the Pearl River Delta.
In terms of the industrial chain, in recent years, the Guangdong smart device industry has developed from simple assembly and processing to a complete production line for the whole chain, covering wafer manufacturing, chip design, fingerprint identification, cameras, touch screens, LCD modules, glass covers, batteries, PCB, ODM/OEM and other upstream and downstream fields.
After decades of exploration, Guangdong has gradually formed a trend of innovation-driven development. Since 2012, Guangdong has taken innovation-driven development as the core strategy, priority strategy and general breakthrough point, built a national science and technology industry innovation center, built a national independent innovation demonstration zone in the Pearl River Delta, and accelerated the formation of an economic system and development model led and supported by innovation.
Previously, according to the "China Regional Innovation Capability Evaluation Report 2018" released by the China Academy of Science and Technology Development Strategy, Guangdong Province’s regional innovation general capabilities ranked first in the country in 2018, which is also Guangdong’s first place for two consecutive years.
After establishing the high ground of intelligent hardware, Guangdong "Intelligent Manufacturing" has turned to a new ecological battlefield – launching a charge against the operating system.
Facing the future, Huawei seizes new opportunities in the 5G Internet of Things
We know that the PC era has created the Windows operating system, the mobile Internet era has created Android (Android) and iOS operating systems, and now the Internet of Things era is rapidly rising, what operating system will it create?
The Android system has been so successful on smartphones, can it be directly replicated in the field of the Internet of Things? The answer is no. Fragmentation, low efficiency, ecological chaos, and in the face of diverse Internet of Things, the Android system is more than capable.
As Yu Chengdong said, Android phones currently have less than 2G of memory, but many Internet of Things (IoT) devices have very small memory, which poses a problem of functional mismatch.
Google is aware of this. In early July, Google launched the developer website of Fuchsia OS, which was seen as the official start of Google’s layout of the Internet of Things. Fuchsia is seen as a new generation of operating systems that Google adapts to the Internet of Things era and replaces Android.
Yu Chengdong believes that the future development direction of the operating system is the microkernel, while the Android operating system is based on the macro-kernel architecture. The next-generation operating system Fuchsia is not a distributed design, and its performance is not good enough.
As a 5G leader, Huawei has ushered in its opportunity. At this conference, Huawei announced the evolution roadmap of Hongmeng kernel and OS, and will take the lead in using Hongmeng OS 1.0 in the first smart screen products launched this year. In the next three years, in addition to improving related technologies, Hongmeng OS will gradually be applied to more smart devices such as wearables, smart screens, and cars.
For example, when you listen to music, you can play it on the TV when you get home, and you can project it to the car screen when you get in the car; your watch does not have a camera, or the PC camera is not easy to use, but you can use the mobile phone camera to shoot, and one account is shared and interoperable.
Liu Gang, a researcher at the Institute of Philosophy of the Chinese Academy of Social Sciences, analyzed that whether it is Google’s Fuchsia or Huawei’s Hongmeng system, their ultimate goal is to replace the 4G Android system.
Huawei’s confidence: Interoperability standards are widely supported by the industry
The hardest part about operating systems is the development of ecosystems.
However, this is still a lot of confidence for Huawei. First of all, Huawei has been working hard to promote interoperability for a long time, establishing the Hi-Link standard, which has been widely supported by the industry. Chinese manufacturers and global overseas well-known brands, including Siemens, Panasonic and other companies, have become the most widely supported smart home protocols. 260 brands, 30 million devices, this number is increasing every day, and there is chip support to provide help for smart homes, "a lot of friends".
The key to the ecosystem lies in applications and developers. In order to rapidly promote the ecological development of Hongmeng OS, Hongmeng OS will open source to developers around the world, and promote the establishment of an open source foundation to establish an open source community. Yu Chengdong announced that Hongmeng OS is open-source, allowing developers around the world to participate and build a global operating system.
For applications that are already in the Android ecosystem and migrated to Huawei Hongmeng OS, Yu Chengdong said that the development workload is very small, and even using the Ark compiler to link with Huawei’s ecosystem may be completed in a day or two.
The problem with the Android system was that it was easy to get stuck, and Huawei’s Ark Compiler solved this problem. All software in the Android system could communicate directly with the bottom layer of the system after being compiled by the Ark Compiler. Hongmeng System + Ark Compiler joined forces to make the experience surpass Android.
However, the construction of the ecosystem ultimately requires a process. As Ren Zhengfei, the founder of Huawei, said, it will take two or three years to rebuild a good ecosystem, but we are confident that relying on China to build the ecosystem globally. First, the Chinese market has huge applications; second, China’s mass content service providers are eager to go overseas.
Liu Gang concluded that in the near future, Huawei may also establish an ecosystem like Apple, Microsoft, and Google.
[Extension]
In addition to the operating system, Huawei also has a "divine beast army"
In fact, not only Huawei’s operating system, Hongmeng OS, but also the Kirin chip was taken out separately at the developer conference to invite the outside world to build an ecosystem.
Whether it is "Hongmeng" or "Qilin", they have one thing in common, which is Huawei’s "Divine Beast Army". In Huawei’s registered trademarks, there are also Zilong, Haotian, Blue Bird, Suzaku, etc.
Since the beginning of this year, Huawei has released a series of chips and server platform products. On January 7, it released the server chip "Kunpeng" and the server platform "Taishan"; just 17 days later, it released the 5G base station core chip "Tiangang" again; on March 4, it released the baseband chip "Balong"; in May, new products carrying Huawei’s self-developed router chip "Lingxiao" entered the market.
With the previously released artificial intelligence chip "Puteng", the Internet of Things operating system "Hongmeng", and the available mobile phone chip "Kirin", Huawei’s "Divine Beast Army" has taken shape.
It is these "divine beast legions" that ensure that the main lines of Huawei’s four owners will not be "stuck" under extreme circumstances.
The mobile phone chip "Kirin", mainly a smartphone chip solution, has reached the world’s leading level in terms of performance.
The server chip "Kunpeng" is used to "protect" Huawei’s enterprise business. Huawei’s enterprise business product line includes servers, storage, and network equipment. With "Kunpeng", Huawei’s enterprise business and cloud business can continue to operate in principle.
When Brother Liu visited Huawei’s headquarters, he clearly remembered placing an enlarged picture in a prominent position: it was a scarred fighter jet. The reason it successfully returned was that it was not hit by the key points, such as the fuel tank and engine. And the "Divine Beast Army" is Huawei’s "fuel tank" and "engine".
[Coordinator] Cheng Peng, Zhang Xilu
[Nanfang Network All Media Reporters] Gao Xiaoping, Xu Jun, Huang Shaohong, Huang Haobo, Zhang Shiting