The lanterns in the streets and alleys are booming, and the dumplings that have just been cooked are steaming, and the atmosphere of the Lantern Festival in the Year of the Tiger is getting stronger and stronger. This year, when the Lantern Festival meets the Winter Olympics, it shows more joy and vitality than before.
Traditional glutinous rice balls sell well.
Lantern Festival is celebrated on the fifteenth day of the first month. As a necessary food for festivals, Lantern Festival naturally becomes the "protagonist" on people’s table.
In recent days, in Beijing Jinfang Ciqikou Snack Shop, the masters in charge of making Yuanxiao are busy from early morning to late night every day. "The store site is expected to shake 10,000 kilograms, plus the gift-packed Yuanxiao shipped from other stores, and it will sell more than 20,000 kilograms a day." Manager Qiu Yunhe said.
In Guishunzhai, a time-honored brand in Tianjin, customers who came to buy Yuanxiao lined up in a long queue. "The assorted dumplings I bought are the same as the blind box. It’s fun to catch up with whatever stuffing you eat." A young consumer said, "Gui Shunzhai has 12 kinds of classic Yuanxiao flavors, which are handmade by the master, and the old people at home love this flavor."
"Rolling" Yuanxiao in the north and "wrapping" glutinous rice balls in the south all represent reunion and happiness and family reunion. In the Ningbo Tangtuan Store near the Jiuqu Bridge in Shanghai Yuyuan Garden, many citizens and tourists ate hot freshly cooked dumplings, and there was a long queue at the take-out place at the door of the store to buy raw dumplings. "Please help me get four boxes of black foreign cakes and four boxes of crab powder soup balls." On February 9th, Wang Laobo, a citizen of Shanghai, went to the Yuyuan Garden with his wife to see the lanterns, and bought some handmade dumplings to take home.
Black sesame, peanut, fruit, taro … … Yuanxiao with various fillings not only satisfies the taste buds, but also conveys the joy and reunion warmth of traditional Chinese festivals.
Lantern reflects the full moon.
Lantern Festival is also called Shangyuan Festival and Lantern Festival. Just like "thousands of trees bloom in the east wind night." It is written that there is a full moon in the sky, and lanterns are everywhere in the world. Watching lanterns has become a traditional folk custom of the Lantern Festival.
In the Datang Furong Garden in Xi ‘an, Shaanxi Province, groups of lanterns such as "Fu Hu You Chun", "Dragon and Phoenix Cheng Xiang" and "Drum Music for a Thousand Years" are brightly lit and colorful, attracting tourists and citizens to watch. It is reported that there are 37 groups of lanterns in Xi ‘an Datang Furong Garden, Datang City that Never Sleeps, Xi ‘an City Wall, Daming Palace National Heritage Park and Yi Sushe Cultural District. All kinds of lanterns light up this ancient city, allowing visitors to experience the annual taste and beauty of "the lights of Shangyuan are all over the sky".
Dance Shuanglong, Dance Double Lions, Walk on stilts, Nanchang Qingyin, Huangmei Opera and Tea Picking Opera … … In Tengwangge Scenic Spot in Nanchang, Jiangxi Province, there is a festive atmosphere in the Spring Festival Lantern Festival, which is very lively. In addition to viewing lanterns, visitors can also enjoy a variety of folk performing arts activities.
Solve riddles on the lanterns is also a traditional event of the Lantern Festival. In Wuhan, Hubei Province, there is a lantern riddle in the West Square of Yellow Crane Tower Park, and visitors can get corresponding gifts after guessing correctly. In Chongqing, the Lantern Festival will be held in Meixin Red Wine Town, Fuling. Citizens and tourists can take part in folk activities such as solve riddles on the lanterns, setting off the river lanterns, and taking photos at the lantern punching points such as "Two Towers Reflecting the Moon", "Tiger Lantern" and "Fish Every Year".
In Guangzhou, Guangdong, the night light show illuminates the city, making tourists shout, "What a shock!" "Proper international norms and modernity" … … At the same time, the arrival of the Lantern Festival also indicates the opening of the local spring outing market. Peach blossoms, plum blossoms and camellias are in full bloom one after another, and enjoying flowers in spring outing has also become a way for citizens to celebrate the Lantern Festival.
Winter Olympics elements are bright.
On February 13th, a special activity of "Celebrating the Lantern Festival and Drawing Winter Olympics" was held in Dongao Community, Gaojing Road, Shijingshan District, Beijing. Members of the Winter Olympics volunteer family hand-made exquisite craft lanterns, and members of the painting and calligraphy class carefully drew paintings and calligraphy works such as plum, orchid, bamboo and chrysanthemum on them. Lantern is one of the typical elements of China traditional culture, a symbol of happiness and auspiciousness, and also the prototype of the mascot of Beijing 2022 Paralympic Winter Games, "Snow Rongrong". Everyone also wants to express their wishes for the Beijing Winter Olympics.
The splendid Winter Olympics and the joyful Lantern Festival "bump into each other", interweaving the unique charm of the 2022 Spring Festival. Many netizens said that this year’s Lantern Festival will watch the Winter Olympics at home and cheer for the Olympic athletes!
Celebrations around the world are also combined with the Winter Olympics, and there are many ideas. For example, the "Park Classroom" in Hongshan Square, Wuhan, Hubei Province will hold a special activity to lead children to personally make the ultra-light clay version of "Ice Pier" and "Snow Rongrong". In Dongyue Community, Tai ‘an, Shandong Province, children make "orange piers" with oranges to celebrate the Winter Olympics. In Guangyuan Road Community, Shijiazhuang, Hebei Province, people create riddles based on the Winter Olympics and Olympic champions, so that more people can understand the story of Winter Olympics.
According to Xinhua News Agency, Canberra (Reporter Zhang Jianhua), some people joked that "love is blind". Australian researchers try to find out by scientific means. Their research found that when a person falls in love, the related brain reactions will make people put the lover at the center of their lives.
Researchers from Australian National University and other institutions recently published a paper in the journal Behavioral Science, exploring the connection between the behavioral activation system of human brain and romantic love.
The researchers surveyed 1,556 young people who were in love. The survey questions mainly focused on their emotional reactions to their partners and related behaviors, as well as their attention to their lovers. It turns out that when a person is in love, his brain will make an unusual reaction and put the lover at the center of life.
Researchers say that researchers know the role of oxytocin in love, that is, when someone communicates with their lover, oxytocin circulates in their nervous system and blood. Oxytocin, known as "love hormone", is a neurohormone secreted by hypothalamus, which can be secreted by both men and women.
The researchers further explained that the reason why lovers become particularly important is because of the combination of oxytocin and dopamine. Dopamine is a neurotransmitter secreted by the brain, which is responsible for transmitting feelings of excitement and happiness. Therefore, it can be said that love activates the pathways related to positive emotions in the brain.
On April 23rd, Anhui Civil Service Examination held two written tests, namely "Administrative Ability Test" and "Shen Lun". On April 24th, a candidate in Chuzhou posted on the Weibo that the examination of Shen Lun in the fifth examination room of the No.4 Middle School in this city was delayed for ten minutes because the examination paper was suspected to have been unpacked in advance. In response to this matter and the recent questions about the leakage of provincial exams on the Internet, on the evening of April 25, the reporter learned the latest response from the Anhui Provincial Department of Human Resources and Social Security: "Our office has checked every link of the test paper from factory to warehouse and escorted to various test sites. All procedures are in compliance with confidentiality regulations and no leakage has been found."
About the sealing strip of Chuzhou test paper: the sealing strip is wrinkled by heat, and the test paper has not been unpacked.
The Provincial Department of Human Resources and Social Security has instructed the Chuzhou Municipal Bureau of Human Resources and Social Security to conduct an investigation and response to the question that the fifth examination room of Chuzhou No.4 Middle School test center was sealed on the afternoon of the 23rd. Chuzhou Municipal Bureau of Human Resources and Social Security responded in its official Weibo: "The examination papers for the recruitment of civil servants in Chuzhou were transported from the province to the security room of the city by the special police equipment vehicle of Chuzhou Public Security Bureau under the escort of two public security personnel and four staff members of the examination institute. During the storage of the test paper in the secret room, the whole process is monitored by video, and three staff members are on duty 24 hours a day. On the day of the exam, the staff of the municipal people’s social department will be escorted to the test center together with the school staff of the test center. The test paper is also in the whole process of monitoring at the test center. In the whole process, it is impossible for the test paper bag to be opened in advance. "
In response to this incident, the reporter further interviewed the person in charge of the Anhui Personnel Examination Institute on the issue of test paper seals that netizens are generally concerned about. According to Chen Yiwu, president of the Provincial Personnel Examinations Institute, the printing factory that printed the provincial examination papers is a printing factory with Grade A confidentiality qualification that has passed the acceptance of the State Secrecy Bureau, and once printed the college entrance examination papers. There are two most important packaging procedures in the packaging production process of the examination paper: the inner packaging is kraft paper packaging the examination paper, and the sealing strip is attached to the packaging bag; The outer packaging is plastic laminated film, which is packaged by a special packaging machine for high-temperature shrink film. Once the shrink film is unpacked, it cannot be recovered.
After investigation to the secret printing factory which is responsible for the printing of the test paper, they confirmed that the sealing strip has been stuck by hand in the packaging production process of the test paper bag, and the sealing strip of the test paper bag will be wrinkled because of the short rolling time and large packaging volume. However, it is impossible for the paper bag with shrink film to be opened when the plastic package is intact.
Chen Yizhen said, "The candidates in the test center in Chuzhou suspected that the sealing strip of the test paper was removed. In fact, it was normal that the sealing strip was plastic-sealed by the high-temperature outer layer before it was dried, and the sealing strip was wrinkled due to heat. After on-site examination, it was confirmed that the test paper had not been unpacked and the examination continued. "
About the transportation process: the whole process of transportation by special person and special car is monitored secretly.
There is no problem with the test papers distributed to the test center. What is the transportation process like? Is it safe and confidential? The reporter learned from the Anhui Personnel Examinations Institute and the Examination and Employment Office of the Provincial Civil Service Bureau that after leaving the factory, the examination papers will be escorted by the printing factory in conjunction with the local public security department and delivered to the Provincial Personnel Examinations Institute at 2: 50 pm on April 21, and supervised by the Provincial Personnel Examinations Institute, Hefei Public Security Bureau and the Provincial State Secrecy Bureau. The library of the Provincial Personnel Examination Institute is a high-standard confidential security library that has been inspected and accepted by the Provincial State Secrecy Bureau. After the examination papers are put into storage, a special person will be arranged to be on duty 24 hours a day inside and outside the library according to the confidentiality provisions.
On the morning of the 22nd, the municipal examination institutes sent public security personnel and staff of the examination institutes to collect the required number of papers from the library of the provincial examination institutes, and carefully checked them to ensure that the collected papers were in good condition, and then transported them to the examination papers security room of the municipal examination institutes. The test paper is also monitored by video during the storage in the secret room, and someone is on duty 24 hours a day. On the day of the 23 rd exam, the staff of the municipal people’s social department and the school staff of the test center will be escorted to the test center. The test paper is also in the whole process of monitoring at the test center.
"The entire printing, transportation and distribution process of the test paper is carried out in strict accordance with the confidentiality rules. This set of processes does not allow any mistakes." Chen Yizhen, dean of the Provincial Personnel Examinations Institute, said.
On whether the "4.23 Public Examination" in Anhui Province reveals the problem: the online transmission of examination papers is not the real problem in our province
On April 23 this year, 25 provinces across the country held a written examination for the recruitment of civil servants, with a total number of applicants reaching 4.095 million, making it the largest civil service examination over the years. Recently, Jiangxi netizens posted that the information of a public examination counseling institution is almost the same as the real question, which triggered the speculation on the Internet that the "4.23 public examination" was widely leaked in all provinces.
After investigation and verification, the Anhui Provincial Department of Human Resources and Social Security compared the test paper of uploading pictures online with the real paper of our province, and concluded that "the test paper of uploading pictures online is not the real paper of our province".
"The National Civil Service Bureau provides a motif question bank, but the examination papers in different provinces are not the same." Chen Yizhen said that our province was jointly dispatched by the provincial civil servant department and the provincial personnel examination institute to conduct a fully closed proposition within the specified time. "It is not allowed to bring computers and mobile phones. The computers they use for the questions have no network function and no USB socket. Half an hour after the opening of the "Professional Knowledge" course on the 24th, that is, at 9: 30, these propositional personnel will be able to come out. "
Regarding the recent questions about the "4 23" Anhui Provincial Public Examination that netizens are generally concerned about, the Provincial People’s Social Welfare Department responded positively on its official website: "Our office has checked every link of the test paper from the factory to the warehouse and escorted to the test sites. All procedures are in compliance with confidentiality regulations and no leakage has been found."
Reporter Song Yi
More news is in the "Donggang Release" video number.
Unconsciously
The eight-day Spring Festival holiday is coming to an end.
While enjoying the holiday life
Don’t forget.
February 18th is a working day.
According to the general office of the State Council.
Notice on Some Holiday Arrangements in 2024
The Spring Festival is on holiday from February 10th to 17th.
A total of 8 days
February 18th (Sunday)
Going to work!
Everyone must set the alarm clock!
Today is the last day of the holiday.
According to the data analysis of previous years
On February 16th, the Spring Festival holiday ushered in the return peak.
According to the analysis of traffic flow in Spring Festival travel rush this year
There will be two peaks in Spring Festival travel rush’s return trip.
The peak of the first wave
Appears on the seventh and eighth day of the first month.
The second peak appeared around the Lantern Festival.
On the way back
Everyone must pay attention to safety!
Xiaobian also arranged it for everyone.
A travel cheat sheet
Part.01
Return safety reminder
Get ready for the return trip
Before returning, conduct a safety inspection on the vehicle to ensure that it is in good condition and has sufficient oil, gas and electricity. Know the information of high-speed road conditions in advance and plan the driving route reasonably. Set the navigation, approach the exit and change lanes in advance.
No overcrowding, no drunk driving, no distraction
Consciously resist speeding, overcrowding, overloading and fatigue driving and other traffic violations that are easy to cause trouble. When friends and relatives get together, always remember to drink and not drive, and don’t take chances and try your best.
Law-abiding travel, civilized courtesy
Keep a peaceful mind, don’t drive a quarrelsome car, don’t be strong, don’t change lanes at will, and don’t drive distracted. In case of slow roads and traffic jams, you should queue up in an orderly manner, without congestion.
Seat belt = life belt, both front and rear rows should be fastened.
Please fasten your seat belt when traveling by car. When driving with children, please choose a child safety seat suitable for their age and weight, and avoid holding children or letting them sit in the co-pilot position.
Refuse to take illegally operated and overcrowded vehicles
If you choose road passenger transport for your holiday return trip, please take a vehicle with legal operation qualification at the regular passenger transport station, and do not intercept the vehicle outside the station or beside the road.
Don’t panic when there is a traffic accident.
If there is a minor traffic accident on the urban road, transfer the vehicle as soon as possible after fixing the evidence, and take the quick compensation procedure to avoid affecting the traffic.
Part.02
Special reminder for highway driving
01
Plan the route in advance
Before you get on the expressway, you should check the vehicles, plan the route and confirm the destination exit. Don’t change lanes suddenly or continuously, and don’t turn on the turn signal at the entrance and exit of expressway ramp, service area or interchange. If you miss the exit, keep going at a high speed, don’t slow down, don’t hesitate, drive out at the next exit and then turn around.
02
Don’t occupy the emergency lane
Casually occupying the emergency lane not only occupies the life passage, but also easily induces a rear-end collision accident, and the consequences are very serious when an accident occurs on the expressway!
03
Don’t park at will.
On the expressway, you can only stop when the vehicle has mechanical failure or other emergencies. At this time, the car should be parked in the emergency parking zone on the right side of the road, double flashing lights should be lit, and reflective warning signs should be placed 150m behind the car. The people inside the car must evacuate to the guardrail quickly.
04
Don’t drive tired.
Drivers must ensure adequate sleep, arrange their trips reasonably, pay attention to the combination of work and rest, and rest for no less than 20 minutes after four hours of continuous driving.
05
Don’t drive too fast.
The speed limit of the expressway is generally within 120km/h, so it is necessary to strictly observe the speed limit requirements of the expressway, and it is forbidden to drive too fast, fight against cars and overtake on the right side, so as to ensure the safety of life and property of yourself and others. In case of traffic accident on the expressway, please remember to call the police when the car pulls over, warns quickly and people evacuate.
Remind drivers and friends again.
Always remember safety on the way back.
Pay attention to weather changes and road information in advance.
Reasonable arrangement of travel time and route
Civilized and law-abiding, arrive at the destination safely.
Original title: "Attention! Working hours have changed! 》
Read the original text
In order to facilitate candidates to prepare interview materials and understand the requirements of interview and qualification examination, the Municipal Bureau has selected some representative questions and answered them here.
Hotspot q&a
one
How to conduct interview qualification examination?
Before the interview, we will review the interview qualification of each candidate through email materials. During the examination, if the staff find any questions in the materials, they will call or send an email to verify them. Please keep the phone open and pay close attention to my email. In principle, the confirmation of interview qualification and the results of email review will not be notified separately, so please don’t call to inquire.
2
The materials require my ID card, student ID card or work permit, does that mean that only one of them needs to be provided?
No, ID cards are required. Students provide student ID cards, social workers provide work permits, and unemployed people do not need to provide student ID cards or work permits.
three
What if the unit doesn’t have a work permit?
The unit may issue an on-the-job certificate (which needs to be sealed), or provide a labor contract signed and sealed by both candidates and the current work unit.
four
What should I do if I fill in the registration form incorrectly or the information is changed or incomplete?
The examination registration form should be provided with the version automatically generated by the website and cannot be modified. If the information is wrong, changed or incomplete, you can print the examination registration form, submit or provide relevant explanatory materials after handwritten modification on the basis of the original information, and send them together by mail. At the same time, you can fill in the latest relevant information in the Recommendation Form for the Registration of Civil Servants in the Examination of Central Organs and Their Directly affiliated Institutions (hereinafter referred to as the Recommendation Form for Registration).
five
Do candidates only need to provide the highest academic qualifications and degree certificates?
Graduate students should also provide undergraduate education and degree certificates; Candidates from junior college should also provide a diploma at the junior college level.
six
What should I do if the 2024 college graduates have not obtained academic qualifications and degree certificates?
I can provide the Online Verification Report of the Student Status of the Ministry of Education, and promise that I can obtain academic qualifications and degree certificates before joining the job. After signing the commitment letter, I can upload it by scanning or taking photos with my mobile phone. Candidates should provide corresponding academic qualifications and degree certificates when they formally report for duty, otherwise they will not be employed.
seven
How do the 2024 college graduates indicate the training methods in the Registration Recommendation Form?
According to the actual situation of candidates, fill in "orientation", "entrusted training" or "non-orientation and non-entrusted training" in the remarks column of the Registration Recommendation Form.
eight
What should I do if the materials such as the "Registration Recommendation Form" of fresh graduates cannot be stamped for the time being due to school holidays?
If candidates are temporarily unable to provide the school-stamped Registration Recommendation Form and other materials due to school holidays, they can first submit the materials that are not stamped and the letter of commitment signed by themselves. The contents are roughly as follows: the school-stamped Registration Recommendation Form cannot be provided temporarily due to xx reasons, and the contents filled in the commitment form are true and accurate, and the original registration recommendation form stamped by the school can be submitted on the day of medical examination.
nine
What should I do if the social workers are temporarily unable to provide the stamped "Registration Recommendation Form"?
If it is really difficult for social workers to submit the Registration Recommendation Form stamped by their work units before the interview, they can submit the Unstamped Registration Recommendation Form and the letter of commitment signed by themselves. The contents are roughly as follows: The Registration Recommendation Form stamped by the work units cannot be provided temporarily due to xx reasons, and the contents filled in the commitment form are true and accurate, and the original Registration Recommendation Form stamped by the work units can be submitted on the day of physical examination.
10
If the unit has not established a party organization or I am not from party member, how to fill in and stamp the column of comprehensive evaluation of candidates by the party organization of the unit in the Registration Recommendation Form?
No matter whether the candidate is party member or not, it needs the comprehensive evaluation and seal of the party organization of the unit. Where the unit has not established a party organization, it shall be comprehensively evaluated by the unit and stamped with the official seal of the administration.
11
What should I do if some of the materials listed in the Interview Announcement are missing or temporarily unable to submit?
Any non-critical materials that are not listed in the Interview Announcement and do not affect the qualification conditions for entering the examination are temporarily unavailable, which generally does not affect the conclusion of qualification examination.
12
What if my personal contact information changes?
Please keep your phone open and try not to change your mobile phone number. If it has been changed, please send an email description.
13
Do all avoidance information collection forms need to be provided?
If there is any avoidance, it must be provided. If the withdrawal information collection form is not provided, it is deemed that the candidate has promised no withdrawal.
14
The recruitment hotline is very busy. What should I do if there is an urgent problem?
In order to avoid waiting, candidates who need to ask questions can send an email to shswsh@aliyun.com, and we will reply in time.
ShangguanNo. Author: Shanghai Taxation
Grade two students of Guihuaping Primary School in Yangtianhu, Tianxin District, Changsha, Hunan Province jump rope in physical education class. Xinhua news agency
Students in the primary school affiliated to Huazhong Normal University in Wuhan, Hubei Province are learning programming. Xinhua news agency
At Yunding Primary School in Liangjiang, Shuitu Street, Beibei District, Chongqing, children play Rubik’s Cube under the guidance of their teachers. Xinhua news agency
[News investigation, paying attention to students’ double burden reduction 11]
Less than half a month after the start of school, many parents and students have actually realized the changes brought about by the "double reduction" — — There are more after-school services in schools, and students spend more time at school; There are fewer homework assignments, and they are all finished at school. In the past, there were fewer scenes of "tutoring homework, chickens flying and dogs jumping" in the family, and the anxiety of rushing on the tutoring road was less, replaced by relaxed and pleasant parent-child time.
On the one hand, parents lament that the pace of children’s study and life has finally returned to the right track; On the other hand, the reporter noticed that some parents who just got off the anxious "educational chariot" still have doubts in their hearts — — "Children always have to face the selection exam. How long can this rhythm last?"
Examination is always the baton to test the learning achievement. In the opinion of "double reduction", there is such a statement about "examination evaluation method": "Deepen the reform of high school enrollment, gradually increase the proportion of high-quality ordinary high school enrollment indicators allocated to junior high schools in the region, and standardize the enrollment order of ordinary high schools." In the new senior high school entrance examination schemes issued by Beijing, Shanghai, Liaoning and other provinces and cities, there have also been some reform measures, such as increasing the number of "school places to school", open-book examinations for some subjects, canceling the 100-point system for examinations for some subjects and adopting "grade scoring" (scores are divided into several grades of ABCD), and increasing process evaluation.
Today, with more examination evaluation methods, can these measures dispel parents’ doubts and restore a good education and teaching ecology? The reporter interviewed relevant experts and representatives of teachers and students.
Whether to put the burden back, many parents are waiting to see.
The reporter learned in the interview that many parents expressed their confidence in the current reform, but some parents still have concerns. Parents’ worries fall into two categories, one is "worrying about daily life" and the other is "worrying about the future".
Mars, the mother of Doudou, a first-grade elementary school student in Dongcheng District, Beijing, is the representative of parents who are worried about their daily life. Since Doudou was three and a half years old, her road to "chicken baby" has begun. After the introduction of the "double reduction" policy, Doudou’s training courses were changed from six to three, only mathematics, piano and calligraphy were retained, and "Chinese, English and eloquence" were dropped. However, together with other parents, she bought a lot of test papers and textbooks and decided to "add some homework" to her children.
"Why should we take the initiative to increase the burden on our children?" The reporter asked inexplicably. Mars’s answer represents the voice of some parents: "Without exams and rankings, I have no idea about the basic level of children. What level is my child in the class? Have you made any progress in your study every once in a while? If I don’t understand, I can’t predict his future, and I can’t make a path suitable for him. I bought him a paper in order to grasp his learning level in time and have a panoramic view of his every growth. "
As a result, today, the market order of training courses is gradually standardized, but the market of teaching AIDS is gradually "hot". The reporter found that some teaching AIDS have sold hundreds of thousands of papers on the online platform every month. Along with the test paper, there is also "problem-solving analysis". Most of them will provide a two-dimensional code at the same time, giving a video of tutoring teachers for a few minutes to attract students to report further.
Another kind of parents are "worried about the future", and their worries are mainly reflected in the examination evaluation. Jiang Lin, a parent of a third-grade primary school student in Xicheng District, Beijing, told the reporter: "Whether it is the senior high school entrance examination or the college entrance examination, it is a fierce exam. Teachers used to say ‘ One point one playground ’ , even if not today ‘ Every penny counts ’ Yes, but there will always be children who can’t go to their favorite school because of the difference in scores. There will always be children going to Peking University and vocational high schools. Personally, I still hope my children can go to ‘ 985’ ‘ Double first class ’ 。” Therefore, the "strings" in these parents’ hearts dare not relax.
Although in the interview, these parents also admitted that the process evaluation, grading and other methods gave their children a "fault tolerance rate" and bid farewell to the possible errors caused by "one exam for life", they are still waiting and waiting to see whether the burden of learning should be "pressed" back to their children at any time in the future.
What is reduced is the burden on students, and what should be "added" is the quality of classroom learning
Gu Mingyuan, an educator and a senior professor at Beijing Normal University, understands these parents’ worries, but he believes that we should first see the gratifying changes in school education and understand the significance of these changes. "There is no need to repeat the heavy burden brought by the disorderly development of off-campus training before, and the students can be said to be physically and mentally exhausted. Today, the country proposed ‘ Double subtraction ’ It is mainly to reduce the heavy academic burden, and at the same time, let the quality of education in the school reach a new level, ensure that children spend the time and energy saved in the most worthwhile places, and also reassure parents. " Gu Mingyuan said.
He believes that this is an inevitable stage of reform and development. "If the quality of education and teaching in the school is high, the children will learn how to learn in the school. At the same time, the hierarchical teaching will allow the children to have their own space to play. In this way, their interest in learning will increase, and they will change from passive learning to active learning. Do parents still need to worry about their future? Do you still need to make plans for them step by step? " Gu Mingyuan said. He suggested that parents change their ideas, and family education should focus on cultivating children’s study habits and interest.
Davi He, a special-grade teacher in Beijing and the leader of Chinese subject in middle schools, also believes that the reform must have a gradual process, and efforts to improve the quality of education in schools are the future direction. "In fact, we can see from the changes in the wording of the document how heavy the burden on children was before. We talked about ‘ Reduce the burden ’ , said is ‘ Reduce students’ heavy academic burden ’ , today’s ‘ Double subtraction ’ Policy, to solve the students ‘ Schoolwork burden ’ . It can be seen that the burden on students is no longer ‘ Extra ’ However, it is so heavy that it is not conducive to their physical and mental health and affects the quality of basic education. Parents should know about this situation. For students, ‘ Reduce the burden ’ It is imminent. " Davi He told reporters. He believes that what is reduced is the burden on students, but what should be "added" is the quality of classroom learning. "At school, let the children study ‘ Have enough to eat ’ On the topic ‘ Practice will be thorough ’ The better you learn at school, the more assured parents will be. " Davi He said. He suggested that parents should not take the cultural examination papers too seriously, and let their children learn actively, happily and comprehensively is a good education and teaching ecology.
Improve the process evaluation, and the evaluation results should be "perceptible"
The reform of the examination evaluation system is related to the effect of "double reduction". How to change it and whether it can dispel parents’ worries and doubts? Many places have fresh experience of reform in recent years. For example, Shanghai has implemented a green evaluation system for primary and secondary school students’ academic quality. The whole system consists of ten indexes, such as student academic level index, student learning motivation index, student learning burden index, teacher teaching method index and student moral behavior index. After a period of operation, students’ learning motivation and teacher-student relationship have improved significantly.
However, the reporter learned in the interview that some parents still have "obsession" with scores. Some parents said that "the score is the fairest" and worried that the current methods of "process evaluation" and grading may lead to the phenomenon that everyone is similar and can’t open the contrast, so they dare not relax their pursuit of the score. In this regard, Davi He believes that although the "process evaluation" focuses on daily performance, "students’ attitude towards learning, the state, depth and breadth of learning, and their sense of creativity and strength are different for each child, and parents can certainly see it, and schools can certainly see it. Future for ‘ Process evaluation ’ Relevant policies should be formulated to further refine it and try to make it a more ‘ Perception ’ Evaluation index ".
Chu Zhaohui, a researcher at the Chinese Academy of Educational Sciences, talked about an example: When Tsinghua University enrolled overseas students in the United States, young Qian Xuesen signed up for the selection exam, but failed in math. The teachers analyzed Qian Xuesen’s math test paper and found that he wrote the answers without studying calculus. Many solutions were original, and his grades in other subjects were excellent, which finally gave him the opportunity to study in the United States. Chu Zhaohui believes that this is also a kind of "process evaluation": from the students’ problem-solving in the test paper, we can see his potential. He believes that the future "process evaluation" should work in this direction.
Ma Luting, deputy director of the Education Development Research Center of the Ministry of Education, believes that the reform of examination evaluation should also pay attention to "the entrance examination should be conducted according to the characteristics of different students". He believes that in addition to exams, there is also enrollment to be reformed. "The high-quality and balanced development of compulsory education is the cornerstone of the healthy growth of young people, and the connection between junior high school and junior high school should minimize competition. At the same time, the senior high school entrance examination is not a rehearsal of the college entrance examination, nor a selective examination. It should mainly focus on testing the results of students’ compulsory education, and appropriately divert students according to their personality characteristics to promote teaching in accordance with their aptitude. "
Luo Zhimin, a professor at the Institute of Higher Education of Yunnan University, believes that solving the evaluation problem should also strengthen labor education in primary and secondary schools. "Let children learn from life, learn from practice, establish correct values, outlook on success and career, and plant seeds in their hearts as early as possible that are conducive to future all-round development. In this way, parents can also have more confidence in their children’s growth."
(Reporter Yao Xiaodan)
Text | Cosmetics News Zou Xinchen
Gucci (Gucci), Prada (Prada), Hermes (Hermes), Burberry (Burberry) … These luxury brands are well-known in the fashion world. In recent years, they have stepped into the beauty industry "cross-border" one after another, which was once regarded as a "dimensionality reduction blow" by KOL and fans. Recently, however, the slow growth of Gucci Beauty seems to be a microcosm of the dilemma of these luxury fashion brands in the beauty market: it is not as easy as imagined that "blue blood" aristocratic luxury brands make beauty across borders.
"Everyone wants to know what’s next for Gucci Beauty." Joan Kennedy, a columnist of Business of Fashion, said in her report.
In 2019, Coty Group relaunched this beauty brand. At that time, the creative director of Gucci was Alessandro Michele, who brought his minimalist and emotional style into all aspects of the brand, and the beauty business was also affected by it. Gucci Beauty’s product packaging is characterized by bright flowers and retro style, and it is featured by punk musicians such as Dani Miller. It is eccentric and exaggerated, which is very in line with Michelle’s aesthetics. "But in terms of product content, it is no different from other brands of eye shadow discs and lipsticks." Joan said.
At first, Michelle’s novel concept caused a shock in the fashion and beauty industries, and the sales of Gucci Beauty products soared. However, with the novelty brought by Michelle’s aesthetics gradually disappearing, consumers’ "aesthetic fatigue" on Gucci has become more and more obvious. During 2020-2021, Gucci’s sales continued to decline. In November 2022, Michelle left her job, and before the new creative director took office, the men’s show in January designed by the former was greatly reduced in scale, and the same reduction also appeared in beauty. Gucci Beauty declined to comment on it.
The dilemma of Gucci Beauty has sparked a heated discussion in the industry about how luxury fashion brands should carry out their beauty business. Historically, it has always been a challenge to combine fashion and beauty makeup, which run on different time axes and serve different customers. For the beauty product line of fashion brands, it may be an effective strategy to "completely accept" the aesthetics of creative directors, but relying too much on the aesthetics of creative directors will also bring risks, especially after luxury brands have developed the habit of rapidly rotating creative directors.
In recent years, the term of the creative director of luxury brands has become shorter and shorter. For example, Ann Demeulemeester, Bottega Veneta and Burberry all "sent away" their former creative directors in less than five years. "If the beauty business is consistent with the overall aesthetic style of the brand, replacing the creative director will inevitably lead to the redesign of the packaging of beauty products, which requires high operation of the operation department and will affect the overall profitability." Tony Wang, founder of brand strategy consulting firm Office of Applied Strategy, said in an interview with BOF.
"For example, in Gucci, it seemed reasonable at that time to let Michelle have more say in beauty, but with the change of brand creative director, Gucci Beauty also followed the overall style of’ Ben Jia’ and chose to take traditional aesthetics as the design center, which caused its brand image to be separated from the previous Michelle period." Tony Wang said, "This image transition is not only slow, but also very expensive."
"Because clothing is seasonal, the cost of redesigning fashion is lower, and consumers will soon forget the style of last season. But in terms of beauty, once you produce a large amount of inventory, it is not easy to change the product packaging. " Tony Wang added.
Traditionally, luxury fashion brands sell their beauty products to giants such as L ‘Oreal, Estee Lauder and Coty, who are responsible for the specific development, marketing and distribution of products under the guidance of brand creative directors.
"On the bright side, these authorized beauty product lines can enhance the brand image in disguise. Smaller fashion brands like Ba Erman or Magira can expand their beauty product lines without investing their own funds through authorized cooperation with L ‘Oré al Group. " Mario Ortelli, managing partner of Ortelli & Co., a luxury goods acquisition company, said. "However, in a negative sense, this kind of" two-management "behavior will also split luxury brands, resulting in a lack of cohesion in the brand as a whole, thus weakening the brand image."
"Of course, the licensee naturally wants to renew the contract with the brand, but their top priority is to make as much money as possible during the contract period, rather than maintaining the overall tonality and brand image of luxury brands." Ortelli said, "But for luxury brands, the latter is the most important."
When the beauty products authorized by large groups deviate from the style of the creative director of luxury brands, the results will also confuse consumers. For example, in 2018, Coty Group launched a publicity campaign for Burberry’s "She" perfume, adopting the style of Christopher Bailey, the former creative director of Burberry. However, not long after, Riccardo Tisci, the brand’s new creative director, released the brand concept centered on street clothes and adopted a more modern new logo and letter pattern, and the publicity campaign was dropped.
Similarly, Valentino Beauty, which was launched in 2021, uses big red as the product packaging. Although this hue will remind consumers of the brand image of Valentino in the last century, it has nothing to do with the electro-optical pink recently promoted by Pierpaolo Piccioli, the brand creative director.
"This’ deviation’ means that those’ new’ consumers who are attracted by beauty products lack a clear understanding of the style of luxury brands themselves." Ariel Ohana, managing partner of investment bank Ohana & Co., said, "This chronic’ brand image erosion’ is hard to find, especially if luxury brands cooperate with licensees for a long time."
"The story and overall image created by a brand are the most important assets of luxury brands." Tony Wang also agreed with Ohana that "the brand image found by luxury consumers in the beauty products they buy should be consistent with the brand as a whole, otherwise, it will damage the brand’s long-standing historical reputation."
Ohana added: "If this will damage the overall image and reputation of the brand, even if the brand has performance growth in the next few decades, one day, the brand will pay for it."
Luxury brands such as Chanel and Dior choose to firmly control the beauty products business in their own hands. This internal operation mode gives brands more control-not to mention higher profit margins. Audrey Depraeter-Montacel, managing director and head of beauty business of Accenture, said, "Many mysteries surrounding the production of beauty products have been solved, and it is easier to launch beauty products now than it was ten years ago. However, this still requires the brand to take out a lot of time and money; In addition to investing in products, marketing and distribution capabilities, operating the beauty business internally requires luxury brands to change their way of thinking and require more interaction between R&D departments and commercial operations departments. "
"A luxury brand like Dior, which has more budget and higher popularity, has stronger independence in its beauty business." Audrey added, "The perfume of this brand has its own uniqueness, but it has little to do with the fashion of the brand. For example, Sauvage perfume endorsed by Johnny depp in 2015 can’t reflect the brand creative director Kim Jones’ understanding of the brand’s men’s wear style. If you ask anyone on the street, they may not know that Sauvage is Dior’s perfume, but it is still the most popular perfume in Dior’s history and a huge driving force for brand performance. "
But even if it is independent like Dior, it still dares not completely separate the brand image from the beauty business. Today, its new design logo is appearing in its cosmetics and perfume products, and the design of its creative director Maria Grazia Chiuri is also appearing in some advertisements of beauty products, such as Grisdiol perfume.
"I think it is necessary to try. Beauty cosmetics can be used as a channel to understand the response of luxury brands to fashion elements, or to attract new audiences, such as Generation Z consumers." Thomas Zeldari, a professor of luxury marketing at new york University, said. "With the increasingly fierce competition in the beauty market, luxury brands now have to compete not only with savvy rising stars, but also with each other. How to strike a balance between fashion style and beauty products is a problem that all major luxury brands need to consider in the future. "
2008 is a changing year for China real estate market. The role of the national macro-control policy shows that the transaction volume of commercial housing, which used to be booming in supply and demand, has dropped sharply, and the rising house prices are beginning to decline. The capital chain of real estate developers is tight, buyers are in a state of collective wait and see, and the real estate market is booming.
When the irrational fanaticism of "real estate speculation by the whole people" gradually weakens, people suddenly find that the changes in the housing market and the rise and fall of housing prices are not as simple as the figures themselves, but involve social and economic development and people’s well-being. As one of the pillar industries closely related to national life, how will China real estate industry at the crossroads balance the two propositions of "promoting growth" and "protecting people’s livelihood" in 2009?
The change of the market: the quantity falls and the price lags behind, and the "turning point" of the property market comes.
At the end of 2007, Wang Shi, the head of Vanke, put forward the "turning point" theory when the property market in China was still booming, which was refuted by many people inside and outside the industry. However, just one year later, even the most optimistic people have to admit that the real estate market in China is facing a severe situation.
According to the data released by the National Bureau of Statistics, from January to November 2008, the national commercial housing sales area was 490 million square meters, down 18.3% year-on-year. Among them, the sales area of commercial housing decreased by 18.8%. At the same time, the monthly year-on-year increase of house prices in 70 large and medium-sized cities nationwide reached an all-time high of 11.3% in January 2008, and the increase rate accelerated and decreased to 0.2% in November 2008. The house prices in index cities such as Shenzhen, Shanghai and Beijing declined to varying degrees.
In Shenzhen, where house prices rose all the way in 2007, the average price of commercial housing fell from 17,400 yuan in October 2007 to 11,800 yuan in September 2008, and even fell below the 10,000-yuan mark during the National Day. In the first nine months of 2008, the sales area of new commercial housing in Shenzhen was 2,599,400 square meters, a year-on-year decrease of 47.81%.
In Shanghai, with Vanke taking the lead in price reduction, many real estate giants followed suit, and house prices began to turn around. In August 2008, the second-hand housing price index in Shanghai changed from rising to falling for the first time. In September, the price of commercial housing in Shanghai showed obvious signs of decline. Beijing can’t be immune. In September 2008, house prices in Beijing dropped by 0.2% month-on-month, which is the first time that house prices in Beijing have declined since 2005. By November, the increase of housing sales price in Beijing dropped by 2.3 percentage points from the previous month, and the decline rate exceeded 2 percentage points for the first time.
The arrival of the "cold winter" in the property market has made the developers who used to be "monolithic" in price "flexible". Many properties have begun to be discounted, buying houses to send property, sending home appliances and even sending cars, and various promotional methods have appeared in BLACKPINK; Property buyers who have always been in a weak position have the confidence to wait and see.
Policy change: from "pressure" to "promotion" to ensure healthy development
In 2008, the China real estate market, which was at the turning point, began to feel the pressure. The capital chain of real estate developers began to be tight, and the phenomenon of bottom price transaction, auction and even "land withdrawal" began to appear in various places. The sharp cooling of the land market has led to a sharp drop in the land transfer income of local governments. More importantly, as one of the pillar industries, the prosperity of the real estate industry is closely related to the development of local economy.
In this context, some local governments have launched measures aimed at "activating" the real estate market. In August 2008, the Shenyang Municipal Government announced a series of plans to warm up the market, and Xi ‘an, Xiamen, Changsha, Chengdu and other places also successively introduced preferential measures for buying houses, including tax exemption and tax reduction, and housing subsidies, hoping to stimulate consumption in the real estate market.
After a wave of bottom-up actions to stimulate the recovery of the real estate market, China’s real estate regulation and control policies ushered in an "inflection point" from "suppression" to "promotion" in October 2008. On the 17th of that month, the executive meeting of the State Council made arrangements for the economic work in the fourth quarter. Besides "increasing the scale of affordable housing construction", it first proposed "reducing the taxes and fees for housing transactions and supporting residents to buy houses". In December, a series of preferential measures were introduced intensively. The executive meeting of the State Council held on December 17th put forward policy measures such as relaxing the second home loan, reducing business tax and increasing the credit of housing enterprises. On the 21st, the General Office of the State Council issued "Several Opinions on Promoting the Healthy Development of the Real Estate Market", proposing a number of policies such as supporting housing enterprises to reduce prices and promote sales; On the evening of the 22nd, the central bank announced a rate cut for the fifth time that year, and at the same time lowered the deposit reserve ratio. Among the five key tasks in 2009 assigned by the Central Economic Work Conference at the end of 2008, two of them are related to real estate, "to combine the desire of residents to improve their living conditions reasonably with the role of real estate as a pillar industry"; "Increase the supply of affordable housing, reduce the burden of residents’ reasonable purchase of self-occupied ordinary commodity housing, and give play to the positive role of real estate in expanding domestic demand".
In this context, 2009 will be a crucial year to accelerate the construction of affordable housing. Qi Ji, deputy director of the Ministry of Housing and Urban-Rural Development, believes that increasing the supply of affordable housing will make many low-income groups no longer be mixed with the supply targets of the commercial housing market, which is conducive to stabilizing the price of the commercial housing market. Relevant experts believe that the policy orientation of combining "satisfying residents’ desire to improve their living conditions reasonably" with "giving full play to the role of the pillar industry of real estate" and emphasizing "protecting people’s livelihood" at the same time of "promoting growth" will enable China’s real estate market to walk on two legs, and its future development will be more stable and standardized.
Change of demand: "De-foaming" can stimulate the return of "rigid demand" in the market.
A fact that is more comforting than various favorable and warm-up policies is that the desire and demand of China people to improve their housing conditions still exist rigidly. The sales of some well-known large-scale and some small-sized properties with large discounts have become a proof of the "rigid demand" for residents to improve their housing conditions.
However, there are signs that a large number of property buyers are still on the sidelines. The 2009 Blue Book of Economy published by China Academy of Social Sciences pointed out that in 2009, it is still difficult for real estate demanders to get out of the wait-and-see situation in a short period of time. Real estate speculators will withdraw from the market to varying degrees due to the decline in speculative ability, and the demand for self-occupation of first-time home buyers will be more cautious. Real housing demanders who remain in the market will put forward higher requirements for real estate products.
"The reason why ordinary people will wait and see is because the current housing prices are still far higher than the expectations of ordinary people." Wang Shengxue, president of Shaanxi Real Estate Research Association, believes that the current situation shows that the era of real estate profiteering is gone forever. If developers want to tide over the difficulties, they must reasonably control profit margins and win market recognition by "defoaming" housing prices.
However, although the housing market has turned around and walked away, an interest pattern that has not been shaken so far is that the cost of land acquisition and various "public relations" costs still account for 50% or even higher of the price composition of commercial housing. "We can cut profits, but gray costs cannot be compressed." At the end of the year and the beginning of the year, a real estate agent explained why he was still carrying the price down.
Real estate developers will die, and buyers will certainly die. The once-sung "Don’t sell after death" sound is still ringing in the stock market, and the clanging sound of "Don’t buy after death" seems to ring again in the property market. Relevant persons pointed out that when the "dream of living in peace" of thousands of households still has to be blended with the "land finance" of local governments in the housing market, the "blowout" of housing demand in the market will probably become a long wait. (Reporter Shi Zhiyong)
Editor: Gao Song
During the National "Two Sessions" this year, the All-China Federation of Industry and Commerce submitted to Chinese People’s Political Consultative Conference a speech entitled "Why China’s housing prices remain high-half of the total expenditure on real estate development flows to the government" (hereinafter referred to as "the speech of the All-China Federation of Industry and Commerce"), which caused great controversy. According to the speech, the survey of "development expenses of real estate enterprises" in nine cities across the country shows that the proportion of the total expenses flowing to the government (that is, land costs+total taxes) is 49.42%. The share of development projects in Shanghai flowing to the government is the highest, reaching 64.5%.
In this regard, Shanghai Mayor Han was interviewed by reporters during the "two sessions" and questioned that "I don’t know how the data of the All-China Federation of Industry and Commerce came from, it must be wrong". However, he did not disclose the data he had at the meeting.
On March 18th, Mayor Han Zheng said at the "Implementation of the TV and telephone conference on strengthening the administration of counties and cities according to law in the State Council" in Shanghai: "This year, the Shanghai municipal government promised that government funds will be further made public." According to Shanghai’s budget reports for several years, Shanghai’s land transfer fees account for a large proportion of government funds.
China Economic Weekly recently learned from people familiar with the matter that the Shanghai Planning and Land Resources Administration is organizing documents and calculating relevant data, and may "respond" to the data of the speech of the All-China Federation of Industry and Commerce through "public clarification" soon.
However, the content that will be "publicly clarified" will probably not include Shanghai real estate tax data. Xu Jun, the news liaison of the finance and taxation department of Shanghai Municipal Government, admitted to China Economic Weekly that the real estate tax situation is not something that should be made public, so he has no obligation to make it public, and has not received any documents from the relevant departments asking the Shanghai tax department to calculate, count and organize the income of real estate developers.
64.5% of the income flows to the government?
The speech of the All-China Federation of Industry and Commerce has attracted much attention because it involves the sensitive topic of who is the promoter and beneficiary of high housing prices, the government and developers.
According to the reporter’s understanding, Ren Zhiqiang, vice president of the Real Estate Chamber of Commerce of the All-China Federation of Industry and Commerce and chairman of Beijing Huayuan Real Estate Company, who ranked first among mainland real estate developers in 2008 with an annual salary of 7.74 million, was quite active in the dispute.
On March 11th, he wrote in his blog that the report of the All-China Federation of Industry and Commerce at the two sessions revealed the composition of China’s real estate development expenses, and made the land and tax revenue, which accounted for most of the housing prices, public, and revealed the important factors of housing price increase. To solve the problem of high and low housing prices, we should start with the government, because "it is difficult to produce cheap bread with high-priced flour."
According to the speech of the All-China Federation of Industry and Commerce, "Shanghai has the highest share of the total sales revenue of development projects flowing to the government, accounting for 64.5%, and correspondingly, the share of enterprise surplus is the smallest, accounting for only 4.15%".
This data seems to subvert people’s views on the "profiteering" of real estate developers, but not only the mayor of Han Zheng, but also many officials of the Shanghai Municipal Government expressed disapproval in an interview with China Economic Weekly.
An official of the Shanghai Municipal Government who asked not to be named told the reporter of China Economic Weekly: "You can take a closer look at the speech of the All-China Federation of Industry and Commerce. The data and some opinions used are from real estate developers. The speech is completely covered with the cloak of the All-China Federation of Industry and Commerce, protecting the interests of real estate developers themselves. "
So what is the core data source of such a controversial speech?
China Economic Weekly learned in the survey that the speech of the All-China Federation of Industry and Commerce was brewed in two research reports of its subordinate, the Real Estate Chamber of Commerce. In the second half of 2008, the Real Estate Chamber of Commerce of the All-China Federation of Industry and Commerce visited 62 developers in 9 cities, including Beijing, Shanghai and Guangzhou, involving 81 real estate projects, and finally formed a cost analysis report. The full name of the report is "Overview of the Basic Situation and Main Conclusions of Real Estate Development Expenses and Sales Income Analysis in China" (hereinafter referred to as "Introduction").
On February 6th this year, the Introduction of the Real Estate Chamber of Commerce was submitted to the All-China Federation of Industry and Commerce in the form of the Investigation Report on the Development Expenses of Real Estate Enterprises in China (hereinafter referred to as the Investigation Report), hoping to serve as the speech of the CPPCC National Committee of the All-China Federation of Industry and Commerce during the two sessions this year. After that, the speech of the All-China Federation of Industry and Commerce caused an uproar.
After comparing the above three documents, the reporter of China Economic Weekly found many questions. For example, in the survey of 81 projects of 62 companies in Introduction, the sampling seems unreasonable.
In Shanghai, Introduction selected 30 projects from 29 companies, 31 projects from 19 companies in Guangzhou, and 7 projects from only one company in Beijing.
What is even more incredible is that, as a "professional survey" of a national real estate enterprise chamber of commerce, four of the nine cities (Xi ‘an, Suzhou, Chengdu and Shenzhen) only selected one project from one company. Among them, the project in Chengdu is only in the "planning and design stage", while the companies in Suzhou, Xi ‘an and Shenzhen are "small", and their "sparring" nature seems too obvious.
In addition, the reporter learned that all the statistical data in the speech of the All-China Federation of Industry and Commerce came from the "REICO Studio", which was jointly funded by the Real Estate Chamber of Commerce of the All-China Federation of Industry and Commerce, Midtown Alliance, Wantong and Huayuan. Some professionals told reporters that the accuracy of the survey data is worthy of scrutiny, because there may be selective sampling problems, which leads to the unfairness of the scientific nature of the survey.
The secretary and mayor shouted for price reduction.
Behind the "war of words" is the wrestling between the government and real estate enterprises on the issue of "whether to protect or suppress housing prices".
"In the past six months, there have been various indications that Shanghai’s real estate policy has turned, and the government’s request for real estate developers to reduce prices has become more and more clear." A senior Shanghai real estate industry insider told China Economic Weekly.
The reporter noticed that after entering January 2009, Shanghai leaders frequently conveyed such information to the outside world: Shanghai’s housing prices are on the high side, and real estate developers should "follow the trend" and "actively reduce prices".
During this year’s "two sessions" in Shanghai, Ni Jianda, president of Shanghai Chengkai Group, and Ji Baohong, chairman of Shanghai Wangyuan Real Estate Company, as representatives of Shanghai real estate developers, put forward their opinions to Yu Zhengsheng, secretary of the Shanghai Municipal Party Committee, and Han Zheng, mayor of Shanghai, respectively, and thought that the Shanghai municipal government should stabilize housing prices and should not build affordable housing and low-rent housing on a large scale.
For such an idea, on January 19th, Yu Zhengsheng, secretary of the Shanghai Municipal Party Committee, made it clear: "House prices can’t be high and can’t go up any more." On February 21st, Han Zheng, the mayor of Shanghai, made it more clear: "At present, housing prices in Shanghai are indeed on the high side, and housing prices are generally regulated by the market, but the government should use some policies to guide and promote consumption, and more people will buy houses at lower prices."
A person from the real estate industry in Shanghai told China Economic Weekly: "According to the secretary and mayor, it is impossible for Shanghai to introduce the policy of tax refund and home purchase. While the secretary and mayor call on real estate enterprises to actively adjust prices, they should also think about the real reasons for the high housing prices. This is the original intention of the All-China Federation of Industry and Commerce to issue a research report."
Is there a gray expenditure in the developer’s 30% profit?
Just as people were "expressing their opinions" on the issue of "data", Cheng Siwei, a famous economist who was the vice chairman of the 9th and 10th the National People’s Congress Standing Committee (NPCSC), threw out his views on the current composition of high housing prices. During the "two sessions", he said in an interview with the media that in 2005, he and his doctoral students made a housing price reference model, and then checked three points in Beijing, Shanghai and Fuzhou.
Cheng Siwei revealed: "As a result of the check, the house price cost, including land price and building materials cost, accounts for 50%, the government’s taxes and fees account for 20%, the developer’s profits account for 30%, and part of the developer’s 30% is gray cost. To put it bluntly, it is the cost of bribery. One is that developers take the initiative to pay bribes, and the other is that powerful government workers ask for bribes. If you don’t give me money, I won’t give you a batch or do it for you. "
In fact, over the past year or so, among the important corruption cases in Shanghai, there are not a few people involved in real estate. Yin Guoyuan, former deputy director of Shanghai Real Estate Bureau, Kang Huijun, former head of real estate speculation in Shanghai, Wang Miaoxing, former party secretary and chairman of Shanghai New Long March (Group) Co., Ltd., Zhou Xiaodi, a real estate tycoon in Shanghai, suspected of illegally reselling land use rights, Qin Jinlong, former president of Shanghai Zhongxiang Group, suspected of embezzling state-owned assets of 160 million yuan, and Zhang Keming, former deputy head of Putuo District in Shanghai, all seem to reveal the existence of "grey areas" in the real estate industry.
The reporter noted that although the "gray expenditure" was not mentioned in the Survey Report submitted by the Real Estate Chamber of Commerce to the All-China Federation of Industry and Commerce, an "unforeseen expense" was seen from the cost analysis in the Overview, which accounted for 3.08% of the total cost.
Editor: Zhang Renhe