On March 20th, in an interview with Glory’s flagship new product launch conference in the spring of 2024, Zhao Ming, CEO of Glory, once again revealed the news of Glory Flip’s small folding to the media. Previously, this news was first revealed at the MWC World Mobile Communications Conference in 2024, saying that it has entered the final stage internally.
Zhao Ming said that glory will have a Flip small folding product to be launched in 2024. We will make small folding products with the consistent value proposition and product thinking of glory, that is, we must bring a unique product experience to the industry.
Combined with the news of some bloggers, glory’s small folding mobile phone will have significant market differentiation characteristics and be more "self-contained". For example, the glorious and unique Qinghai Lake battery technology may be adopted to achieve greater battery capacity and light body design. In addition, there are rumors that the product will be equipped with a high-performance Snapdragon platform, breaking the performance limitations of small folding screen mobile phones.
At the same time, more glory in the technological innovation of large folding mobile phones will be equipped with small folding. For example, the glory of King Kong Giant Rhinoceros glass technology may also be applied to improve the anti-drop ability and reliability of the screen, or the 4320Hz UHF PWM dimming technology of Magic6 series and so on.
Previously, the blogger @ Digital Chat Station once broke the news that Snapdragon’s high-performance platform would be adopted for glory.
It is reported that folding screen mobile phones have developed rapidly in recent years, and the products of various head brands have been upgraded several times. Horizontal large-screen folding screen mobile phones are the focus of high-end efforts, while Huawei, OPPO, Samsung and other manufacturers have launched vertical small folding mobile phones to seize market share. On the vertical folding screen product line, glory has always been blank.
According to market data, in the fourth quarter of 2023, the shipment of foldable smartphones increased by 33% year-on-year to 4.2 million units, setting the fourth highest record in history. In 2023, the China folding screen mobile phone market shipped about 7.007 million units, up 114.5% year-on-year. These data show that the folding screen mobile phone is becoming a new breakthrough in the smart phone market.
Editor’s comment:The addition of glory will not only bring new competitors to the folding screen market, but also provide users with more diversified choices. Whether glory can redefine the market structure of small folding mobile phones, let us wait and see the release of the glorious Flip small folding mobile phone.
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