标签归档 武汉男人网

　　At the 2023 Chengdu Auto Show, Liu Yong, deputy general manager of Jietu Automobile Marketing Company, talked with Aika Automobile. Liu Yong said that although the market is rolling, it has overcome difficulties and is committed to creating more outstanding products. At the same time, the emergence of Jietu travelers will also bring a lot of impact to the market, giving consumers better choices. The following is a record of the dialogue.

　　Aika Automobile: First of all, Mr. Liu is very welcome to the interview room of Aika. Please tell us about the highlights of this booth of Jetway.

　　Liu Yong:Let me briefly introduce that the highlights of this booth are mainly reflected in three aspects: the first one is based on the most distinctive scene display of Jietu. All along, every auto show has been launched as an inherent characteristic label of Jietu travelers, and the whole booth style is also based on travel.⁺First of all, around the experience area of food and cross-country, some camping scenes, including the panda element unique to Chengdu, were built.

　　The second is in terms of exhibits. The whole booth is surrounded by a car, namely Jetway Traveler. At the same time, we display fuel and hybrid C-DM simultaneously. After nearly two years of polishing, Jietu travelers undertake Jietu travel.^＋An important product of the strategy. It is not only very tough in appearance, but also equipped with the latest sixth-generation four-wheel drive technology of the world’s first Borgwarner — — XWD automatic intelligent four-wheel drive system. In terms of intelligence, it is equipped with 8155 chip of Qualcomm Snapdragon, and in terms of assisted driving, it is equipped with L 2.5 intelligent driving assistance system. In our own language, this is a beautiful, pleasant, urban and wild model, and its overall performance is still very good.

　　The third highlight is that we invited the famous singer Sitar tan today, and I guess the whole venue knows about it. In addition, there is also a "motorcycle goddess" as a special guest of Jietu travelers to help out.

　　The highlights of this auto show are mainly the above three aspects.

　　　Aika Automobile: At present, the industry as a whole is becoming more and more involved. How can Jetway maintain an upward development trend in the fierce competition?

　　Liu Yong:We have been insisting on traveling since we founded the brand.^＋Strategy, from two major aspects: we have achieved "three major persistence" and "three major development".

　　The first insistence is to insist on traveling.^＋The strategy is unwavering. We are always based on travel.^＋Strategy, in terms of products, includes cross-country, intelligence and health, including the whole ecology, through which to build travel.^＋Products. At the same time, around the user experience, we build a traveler ecology, including alliances, products and platforms, and strive to bring users a different experience.

　　The second insistence is to persist in taking users as the center. Jietu always puts the user’s experience first, so every time we gain insight into the market, we will deeply analyze the real needs of users. Including when building this car, we experienced about more than 30 collisions with users back and forth, and finally provided them with products and services that exceeded expectations.

　　The third insistence is to adhere to the domestic and international two-line drive. In the future, the domestic and international sales patterns will account for half, and now we are exploring new international markets, including the European Union market, etc., and we are still making the layout in this regard.

　　The "three major developments" are mainly to develop new categories, new energy markets and new marketing models.

　　Travel now^＋The market is a new category. Based on this, we will continue to introduce new products in the future. For example, we will continue to launch new sub-categories of products such as T-2, T-3 and pickup trucks. At the same time, under the blessing of intelligence and mixing, we will continue to create product matrices.

　　In terms of new energy, in the second half of October or so, Jietu will release a new energy product sequence to create two major sequences of a brand. Probably in 2024, it will be fully mixed. At that time, the sales pattern will be 50% fuel and 50% hybrid. The current plan is that there will be about 6-7 hybrid products next year, all of which are a series of products under the platform technology of a new generation of hybrid special engines and hybrid special gearboxes. In the future, there will be at least 8 models of our hybrid series products, and at least 8 models under the traditional fuel vehicle products. The reason why there are so many layouts is to support the strategic goal of one million in 2026.

　　The last one is new marketing, and we always adhere to the core path of new media marketing. When it comes to new media, it is estimated that the whole industry is relatively recognized by Jetway, and our new media contributes more than 1/3 to sales. We have many innovations, such as the industry’s first "white plus black" live broadcast mode. We have set up our own live broadcast team and online celebrity team to build a matrix of more than 6,000 accounts. At the same time, the support for competitiveness is inseparable from channels. At present, the development of Jietu terminal channel is very healthy, and now most dealers can be profitable. At the same time, the dealers are very satisfied, so the whole channel network is healthy. What does this promote? On the one hand, it urges dealers to provide good services to customers. The reason why we can achieve this is that we are strict in the management of the whole market discipline and price system; In addition, the support for dealers, whether it is new media or innovative marketing services like door-to-door test drive, also brings a lot of support to dealers.

　　In a word, it should be based on travel.^＋Strategy, while focusing on internationalization, mixing and new energy strategy, deepen marketing innovation and new media construction, and use these plans to support the overall competitiveness of Jietu Automobile to continue to rise to cope with the current situation of market involution.

　　Aika Auto: It is still the goal of brand upgrading. You just mentioned Jetway Traveler, and we also saw hot search and hot list online. What role does Jetway Traveler play in the process of brand promotion you just mentioned?

　　Liu Yong:This is my understanding of Jetway Traveler. Both inside Chery Group and inside and outside the whole industry, including end users, are very concerned about this car, and we also have high hopes for it. Jietu travelers themselves undertake the whole trip.^＋A very important product of strategy, I understand that it probably shoulders three major responsibilities:

　　The first is brand advancement. The arrival of travelers is to inject new vitality into the whole Jetway brand, and it is also our travel based on this brand.^＋Strategy, an attempt at a new market for cross-country travel, hopes that this product can drive the whole brand upward. At that time, we defined category as the first duty. What is the second responsibility? Chain extension of products. At present, X70 series and X90 series, for example, represent family travel series, Dasheng represents cool travel series, and the arrival of Jietu travelers is to start light cross-country outdoor travel. The reason why we start these three types of travel series is purely to meet the needs of users for diversified travel, so we also put forward high requirements for travelers. For the expansion of our entire product sequence, its third responsibility is to expand the circle of people. The arrival of travelers has helped Jietu to re-arrange the coverage of users, covering many people with different industry backgrounds, different life backgrounds and different age levels, especially those who have high and strong aspirations for travel. This is also the third responsibility given to it.

　　Aika Auto: Actually, it’s quite a long time for travelers to start pre-sale from the beginning to today. There may be voices on the Internet calling travelers "inkers". Why is the marketing pace so slow? Just now you mentioned that after dozens of user co-creations, are we constantly improving in order to tap the needs of many users?

　　Liu Yong:　The word "inkblot" is very popular on the internet now, and it can basically become synonymous with travelers. I think so. "Ink Maker" may be our iron powder and a manifestation of paying attention to users’ voice to travelers.

　　I don’t think we can say ink. Why do you say that? From two aspects, on the one hand, a product needs to go through many steps from design to research and development. In the whole process, we must ensure that there is no mistake in every link, otherwise there is no way to ensure that the products delivered to each customer are qualified, meet the expectations of users and meet their needs.

　　The concept car of this product was released in early January, and it has lasted about 20 months up to now. The longer a car is polished and the longer it takes for quality control, the more secure it is for customers, which is a good thing. Secondly, as many users know, as well as you, the teacher, Jetway’s promise to users is the lifetime warranty of the whole vehicle. In order to fulfill this promise, we test the whole product harshly.

　　We hope to provide a product that can reassure users and satisfy the market, so it is a little late.

　　Aika Auto: With careful polishing, our travelers are positioned as off-road SUVs. What are its core highlights and characteristics?

　　Liu Yong:In fact, we have a lot of highlights. I think this car has a good balance of product strength from the tough appearance to the light off-road ability, comfort and intelligence. In our own words, it can be summed up in four aspects: beauty, pleasure, city and wildness.

　　Keyan adopts the aesthetic design of "vertical and horizontal way" in modeling, and the whole body looks tough and gives people a sense of strength. At the same time, the length, width and height of the car body are 4785/2006/1880mm and the wheelbase is 2800mm respectively. The whole car body is very harmonious, and it can also bring some outstanding space experiences to users.

　　Keyue mainly refers to quality and quality. As I said just now, we promise the users a lifetime warranty for this car. In terms of safety, this car adopts a steel cage body structure, and the high-strength steel of the whole car accounts for 80%. On the other hand, the torsional stiffness of our car body has reached 31000N·m, which is also very high.

　　In terms of intelligence, we have an intelligent cockpit and assisted driving. We use Qualcomm Snapdragon’s 8155 chip, including the entire UI and UE interface, and the operation level is silky. Intelligent language control of the whole scene, millisecond response, very fast speed, intelligent assisted driving can reach L2.5 level.

　　The biggest feature is light off-road ability. Travelers are equipped with the latest sixth-generation technology provided by the world’s first Borg Warner — — XWD automatic intelligent four-wheel drive system. It contains an intelligent torque manager and an intelligent limited slip differential lock, which can distribute the power torque well. This system is very intelligent and easy to operate for off-road white. For example, the conventional four-wheel drive system needs to stop the padlock behind the car, and it can operate automatically. X mode can automatically identify road conditions and automatically switch modes. The second biggest feature is that with the guarantee of four-wheel drive system, it is smoother in the process of driving in corners and faster and more stable on wet roads. I think it is quite competitive in the market.

　　Aika Auto: You just highlighted the four-wheel drive system. Please tell us about the sixth-generation four-wheel drive system provided by Borgwarner.

　　Liu Yong:This four-wheel drive system is the sixth-generation four-wheel drive technology of Borg Warner — — XWD automatic intelligent four-wheel drive. This is the first cooperation between Borgwarner and Jetway, and it is also the first time for travelers to carry it. The core of this is two parts. The first part is the intelligent torque manager I just talked about, which can realize the automatic distribution of torque and transmit the torque of the front axle to the rear axle in real time. The second part is the intelligent limited slip differential lock, which can realize the super four-wheel drive function by intelligently and automatically distributing the torque on the wheels on both sides of the rear axle. The third is Borg Warner, which is the largest supplier of auto parts in the world, so it is trustworthy in terms of technology, function, quality and stability in four-wheel drive. This is the performance of XWD automatic intelligent four-wheel drive, and it is it that gives travelers excellent off-road ability.

　　Aika Auto: You just mentioned the excellent off-road characteristics, but travelers use a load-bearing body, which may be different from the well-known non-load-bearing off-road models. What do you think?

　　Liu Yong:I think the positioning is different. Through a lot of market research and analysis, we found that users need a car with off-road capability, but at the same time it can’t lose comfort and fuel economy. Although everyone belongs to the off-road direction, the models with girders generally pursue the ultimate off-road and take the ultimate route. The traveler’s positioning is a travel off-road SUV, which belongs to a light off-road vehicle, taking into account off-road, comfort and fuel economy. It is a car designed around the scenes of users during travel. Travelers can not only provide users with good off-road functions, but also XWD fully automatic intelligent four-wheel drive and 2.0T Kunpeng Power can provide high power output, comfort and excellent fuel economy. Generally, the fuel consumption of vehicles with girders is very high. Under the same level of 100 kilometers, the fuel consumption difference between vehicles with girders and vehicles without girders is about 2L oil.

　　Aika Auto: Which cars are our travelers currently competing in the market? What’s the difference?

　　Liu Yong:I understand it this way. We position it as a travel off-road SUV, which has a unique market segment. If you want to say absolute competing products, I think big dogs and tank 300 should all belong to this circle. They are all excellent models on the market, and we have a lot to learn from them. From the vehicle itself, it is possible that the traveler is closer to the tank 300. However, the tank 300 is equipped with a girder, which is extremely cross-country and modified. The cross-country ability of travelers is about 70% of it. Through this Chengdu Auto Show, we can see that there will be more and more products in this direction in the future, including the new BJ40 and the Haval Raptors. There will be more and more competing products in this direction. My understanding is that we will make the market bigger and the cake bigger together.

　　Aika Automobile: Recent Exploration06The listing is quite hot, our travelers and exploration06What are the positioning differences, and will there be a competitive relationship?

　　Liu Yong:I don’t think there will be competition. Why do you say that? Exploration 06 is actually owned by our own group. Its positioning is a national four-wheel drive exquisite Yueye SUV, and its main audience is more urban, especially in terms of price, which can bring many surprises to everyone and provide users with a more choice to buy four-wheel drive. Jietu’s positioning is different. Travelers are medium-sized SUVs. In addition, Jietu travelers are equipped with XWD fully automatic intelligent four-wheel drive system, which matches the power of 2.0T Kunpeng, which is quite different from Exploration 06 in terms of vehicle positioning and power matching. In addition, the traveler’s positioning is to travel off-road SUV, and the whole positioning is still different. 　　　

　　Aika Auto: Yes, thank you for sharing! Time relationship: Today’s interview ends here.

　　On October 23rd, 2016, Huang Xiaoming’s "Let Love Go Home and Prevent Lost Yellow Bracelet" free distribution activity came to an end in Qingdao. With the project entering the fourth year of the five-year plan, the Huang Xiaoming version of the yellow bracelet has been distributed to more than 10 provinces and cities in China, Hong Kong Special Administrative Region and the United States, and nearly 200,000 pieces have been distributed, radiating more than half of China, causing heated discussion. In 2016, the "Huang Xiaoming Let Love Go Home" anti-lost yellow bracelet project won the "Golden Reward" China Public Welfare Index New Media Communication Award, which was unanimously recognized by both inside and outside the industry.

　　Huang Xiaoming: I hope to improve people’s public welfare awareness of helping others.

　　It is reported that Huang Xiaoming personally made a five-year plan for "Let Love Go Home and Prevent Lost Yellow Bracelet in Huang Xiaoming", and this year is the fourth year of the project. Huang Xiaoming Tomorrow Love Fund continues to exert its strength. After being distributed in more than 10 provinces and cities nationwide in 2015, yellow bracelets will be distributed free of charge in Tianjin, Shandong, Fujian, Shaanxi, Zhejiang, Sichuan and Shenyang in 2016. In order to let more people know and receive the Yellow Bracelet, volunteers not only went deep into the community, but also specially chose hospitals, cinemas and other public places to distribute it. While benefiting the elderly, children and vulnerable groups, they also passed on Huang Xiaoming’s public welfare concept to more young people. In the past four years, Huang Xiaoming has repeatedly advocated the charity concept of actively helping others in Weibo and the media with the help of the Yellow Bracelet Project: When you see old people or other special people walking alone with yellow bracelets on the street, they may be in danger or confused. Please check their yellow bracelets and help contact their families.

　　As the highlight of the project in 2016, on the day of the Double Ninth Festival on October 9, Huang Xiaoming asked its love fund to come to the site of the Third Olympic Games for the elderly and distributed 3,000 yellow bracelets to the old people. With the orderly distribution and patient explanation of volunteers, the old people rushed to get the yellow bracelets, which became a beautiful landscape at the site of the "Old Olympics".

　　Huang Xiaoming, who has been insisting on charity for more than 10 years, not only pays attention to the vulnerable groups such as the elderly and children, but also has made great achievements in the charity industry: in April 2016, Huang Xiaoming and his wife Angelababy won the "Most Charitable Influence" award in the China Charity Celebrity List, becoming a veritable "celebrity first good"; In May, Huang Xiaoming appeared on the cover of The Philanthropist of China, becoming the first performing star with a single cover. Respecting, respecting and loving the elderly, Huang Xiaoming launched the project "Let Love Go Home-Anti-Lost Yellow Bracelet" in 2013. The beautiful and practical yellow bracelet not only benefited many patients with Alzheimer’s disease, the elderly, children and patients with independent disabilities, but also popularized the public welfare concept and knowledge of anti-lost yellow bracelet by leveraging the influence of Huang Xiaoming. Huang Xiaoming said many times in the interview: It is not the purpose to distribute the yellow bracelet to prevent loss for free, but our biggest purpose is to let people develop the public welfare consciousness of helping people in trouble when they see them.

　　Anti-lost yellow bracelet in China, word of mouth and professional double affirmation.

　　On October 19th, the project "Let Love Go Home in Huang Xiaoming-Prevent Lost Yellow Bracelet" won the 2016 "Golden Reward" China Public Welfare Index New Media Communication Award in Shanghai, making it one of the outstanding projects with both influence and professionalism in the industry.

　　"The yellow bracelet is so practical that I am never afraid of getting lost after wearing it!" On October 23, an old man in Qingdao, Shandong Province got a yellow bracelet for preventing loss, which was distributed free of charge by volunteers of Love Fund tomorrow, and repeatedly praised it. With the increase of the elderly population in China, the number of elderly people suffering from Alzheimer’s Harmo’s disease, disability and dementia has increased dramatically. In 2012, Huang Xiaoming launched the project "Let Love Go Home-Prevent Lost Yellow Bracelet", and advocated: "When I see elderly people, children or people with mental disorders who travel alone wearing yellow bracelets, they are probably in danger or at a loss. I will respond to Huang Xiaoming’s appeal, check the information on their yellow bracelets in time, and help them go home! I will do my best to influence people around me to do the same. "

　　Since the launch of the Lost Yellow Bracelet Project four years ago, Huang Xiaoming Tomorrow Love Fund has distributed nearly 200,000 yellow bracelets to 13 provinces in China for free, and all the yellow bracelets have been applied for everywhere, which is a hot scene. On the official Weibo of Huang Xiaoming Tomorrow Love Fund, the online application for the yellow bracelet has been forwarded by nearly 10,000 people. Among these netizens who applied for the yellow bracelet, there are many touching stories. Netizen HuMeng-J said that she once saw an old man wearing a yellow bracelet anxiously mistaking her for her family in a commercial street. Knowing about the knowledge of the yellow bracelet, she helped the old man to contact his family through the yellow bracelet, although only one street away, but the old man in a crowded commercial street could not contact his family. After this incident, the netizen applied for a yellow bracelet for his nephew in the online distribution of the Love Fund tomorrow, "I will bring it to my nephew when I go out later." Among the applicants for tomorrow’s Love Fund network, there are not only single mothers who can’t accompany their sons every day, but also many children of elderly people with Alzheimer’s disease. Some elderly people were veterans of the Anti-Japanese War, some elderly people were lost several times, which made their families anxious, and some children used to equip the elderly with mobile phones and carry information cards with them to prevent them from getting lost, but it was not a long-term move. "My grandmother is a die-hard fan of Huang Xiaoming, but she is old. She almost got lost last time. I want to send her a yellow bracelet from Huang Xiaoming on her birthday this year. My grandmother must be very happy to see the gift from her idol!" Behind the little yellow bracelet,It is a family’s affection for the old people that blood is thicker than water, and the practicality of the yellow bracelet is also vividly reflected in the continuous distribution.

　　Huang Xiaoming once said, "Let charity become a habit". With the joint efforts of Huang Xiaoming and Tomorrow’s Love Fund, I believe that the Yellow Bracelet will surely become a popular public welfare concept and a "love messenger" who warms thousands of families.

When it comes to Focus of Changan Ford, car buyers are most concerned about its price. At present, a new generation of Focus has been launched, offering six car models with the price range of, including 1.5L manual jump-forward, automatic jump-forward, and different configurations equipped with EcoBoost and coboost 180. In addition, the hatchback version of the model was also launched simultaneously, and the price also started at 108,800 yuan.

For those users who pursue a sense of sports, Changan Ford has equipped the STLine version for Fox to enhance the sports atmosphere of the vehicle through details such as appearance kits and sports seats. In terms of body size, the sedan version is 4647/1810/1468mm, the hatchback version is 4378/1810/1468mm, and the wheelbase is 2705 mm. In terms of power configuration, Fox provides three inline three-cylinder engines of 1.5L, 1.0T and 1.5T, with maximum power of 122 HP, 127 HP and 184 HP, respectively, with 6MT, 6AT or 8AT transmissions.

Regarding tire prices, Fox offers a variety of choices according to different models and tire brands. For example, the tire price range of the 2012 1.6L model is that the reference price of Dunlop tire SPSPORTLM703 is 600 yuan. In order to meet the needs of different consumers, tires also have many characteristics, such as reducing noise, improving drainage performance and handling stability.

Generally speaking, the price and configuration of Changan Ford Focus provide consumers with rich choices and meet their different needs for performance, comfort and price. If you are interested in specific models, it is suggested that you consult dealers directly or inquire online for more accurate quotations and detailed information.