Do I have to pay IQ tax to buy watches？ Let’s understand the meaning of playing watch first.

　　Article source: Wanbiao Watch Exchange

　　Original title: Is it an IQ tax to buy a watch?

　　Author: Jian Ming

　　As a professional watchmaker, in this new year, Jian Ming has always wanted to say something to his cousins.

　　In the new year, the road to playing watches is once again opened. However, have you thought clearly about your initial intention in into the pit? In other words, why do you wear a watch and why do you play with it?

　　There is a great debate about this. Some people think that mechanical watches are IQ tax now, while others think that they are not, but they are confused and can’t tell why. In fact, the answers to all questions should be simple. The meaning of playing watch has two dimensions: "to oneself" and "to others".

　　for oneself

　　Wear a watch, and often wear it for yourself.

　　Let me tell you a true thing: in Europe and the United States, many stylists will go to the streets voluntarily, help unkempt vagrants get a haircut for free, and give them clean and beautiful clothes.

　　Most of these vagrants end up on the streets because they are lazy and addicted to bad habits. After the stylist cut their hair, put on hair oil and put on suits and shoes that fit them, they were originally sloppy and disgusting, but they actually became radiant and a little handsome.

　　

　　What’s even more surprising is that after the excitement of looking in the mirror, the life concepts and habits of these dressed vagrants have changed greatly: they don’t want to wander and beg decadent, they want to change their lives and live a brand-new, dignified and self-reliant life.

　　

　　

　　For example, José, a Spanish tramp, finished his "appearance transformation" and returned to the square where he used to beg. But this time he didn’t want to ask passers-by for change, but sat down like a gentleman and asked for a glass of beer. He used to be hated by everyone, but now there are girls who take the initiative to strike up a conversation. Now, it is said that he has joined a company and ended his life as a beggar.

　　Who would have thought that this elegant man was a beggar like a street mouse for a second? According to another stylist, a decadent tramp with unkempt hair cut, stared at the mirror for a long time, looked up and asked him, "Do you know where to recruit?" "I want to find a job."

　　

　　In countless voluntary haircuts and clothes-giving activities, stylists found that all homeless people not only became handsome and tidy after their haircuts, but their lives seemed completely different.

　　

　　Why does a grooming change not only the appearance, but also the whole life? In fact, this is related to people’s self-suggestion. If a person tidies himself up decently, then his implication to himself is: I am a decent person, and I should and can live a life of quality and dignity. The corresponding self-suggestion will be naturally reflected in the action. This is also the reason why the fate of homeless people has changed.

　　Therefore, this is why many people will reward themselves with a watch at the milestone of their lives. When they are adults, graduate, work and get married, they will instinctively think of buying a watch as a souvenir. They may not be able to accurately express the reason, but the reason behind it is the same as the reason why homeless people "reform": to remind themselves of being a decent person and what kind of life they should live.

　　When you wear a watch on your hand, polish the delicate shell, hands and movement, which symbolizes a meticulous attitude towards life; Beautiful appearance and color symbolize the taste and interest of life; The culture and story behind a brand and a watch symbolizes people’s pursuit of the spiritual world.

　　A person who knows how to appreciate a watch, a person who knows how to appreciate the movement swinging and the pointer sliding, and a person who knows how to tidy himself up and live a decent life will, to a great extent, be insulated from a rude, sloppy and decadent life.

　　To others

　　No matter what era, in interpersonal communication, "judge a person by his appearance" is an eternal and universal primary criterion. This appearance refers to not only the face, but also the "things" on the body.

　　Let’s take the true story as an example. A young boss, who was born in a poor family, won the first bucket of gold, about 10 million, by relying on electrical projects. He took out six million dollars to buy a Bentley, and continued to invest the rest.

　　Others don’t understand and ask him why he doesn’t spend a lot of money on investing or buying a house, but buys a "useless" luxury car. The boss’s answer is very interesting: the house is useless to my personal appreciation (the appreciation here refers to people rather than assets), but a good car can prove that my company and assets are healthy. Moreover, if I want to take on bigger projects, I must contact people at a higher level. I can’t do it without a car.

　　As a result, in the second year of buying a car, he earned 20 million yuan and sold Bentley for a 10 million Maibakh. Because the original Bentley is no longer worthy of his new circle.

　　This happened about eight or nine years ago, and now the size of the boss’s career is unclear, but what is certain is that it is much larger than that of that year.

　　The second real case, a pin crown of the B-prefix Internet company, disdains to dress up because of its outstanding ability, and wears hundreds of shirts, suits and sneakers all the year round. Later, he started his own business and started a company. Strangely, his company’s performance was very good, but he always failed when he went out to talk about cooperation.

　　Later, a friend reminded him that the original words were probably: "You tidy yourself up, buy some good clothes and pants, buy a good watch, people who know you know you make money, and people who don’t know you think your company is dying."

　　What’s your impression of a man dressed like this talking about business with you? After he did so, he changed his suit and watch to a level of more than 10,000 yuan, and it was found that the efficiency was much higher. In the negotiation, he no longer had to spend time wrangling with wannabe, but went straight to the decision maker, saving me a lot of time.

　　He summed up this: cooperation is like falling in love. People are not looking at your appearance. Do you want me to look at your inner self? Who can guarantee that you can see the inside of people at first sight? (except for a few technical industries of science and engineering, so technical bosses are often sloppy)

　　The principle behind it is obvious at this time. When others associate with you, they pay the cost of time and energy on you, which is essentially the same as the cost of money on you when the bank lends you money. Before a bank lends a loan to a person, it is of course necessary to do a detailed background check; However, people’s time is precious, and it is impossible to conduct a background investigation on each person in interpersonal communication, so we can only instinctively carry out a back tone through people’s "appearance."

　　At this time, a good car, a suit of clothes and a good watch are often weapons to show your taste and strength.

　　In this regard, there may still be questions: Why does Ma Yun wear explosive evaluation sweaters all the year round, and why does Li Ka-shing wear cheap electronic watches … It is very simple, because their faces are the biggest business cards, and people all over the country recognize their faces, even wearing a little genius watch is a trend. If you look through the old images of decades ago, when they were young and talking about business, which one was not dressed up in a decent suit and tie?

　　In the final analysis, mechanical watch is not an IQ tax, it has its own aesthetic value and practical value. Just like luxury jewelry, leather goods, perfume, luxury cars, and even antiques, calligraphy and painting, sculpture and other works of art.

　　But I want to remind everyone that buying and playing watches should be done according to one’s ability, otherwise, the most authentic fun will be lost.

　　What’s your original intention of playing with the watch? Is it for your own appreciation, or for showing your identity, or for other reasons?