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It is estimated that there will be 8-10 thunderstorms or hailstorms in parts of western Hubei, western Hunan, northwestern Jiangxi, northeastern Sichuan Basin, western Chongqing, central and eastern Guizhou and northern Guizhou from 08: 00 on May 5 to 08: 00 on May 6. There will be short-term heavy rainfall in parts of southern Jiangsu, Shanghai, western and southern Hubei, Hunan, Jiangxi, northern Zhejiang, northwestern Fujian, northeastern Sichuan Basin, Chongqing, central, eastern and northern Guizhou, with an hourly rainfall of 20-40 mm and a local area of more than 50 mm.
It is estimated that the main influence period of strong convection is from afternoon to night today.


Defense guide:
1. The government and relevant departments shall, in accordance with their duties, prepare for short-term rainstorm prevention, lightning protection and gale prevention, and the meteorological department shall prepare for artificial hail suppression;
2. Outdoor pedestrians and staff should reduce outdoor activities and pay attention to stay away from structures such as scaffolding billboards;
3. Drive poultry and livestock into places with roofs, and close doors and windows to reinforce sheds;
4. The water operations in relevant waters and passing ships shall take active measures such as returning to Hong Kong to avoid or detour navigation, pay attention to covering building materials at the construction site, and properly arrange outdoor items susceptible to heavy rain, wind and hail;
5. Check the drainage system of cities, farmland and fish ponds, and prepare for drainage and defense against disasters such as mountain torrents, landslides and mudslides.
The Central Meteorological Observatory continued to issue a blue rainstorm warning at 06: 00 on May 5.
It is estimated that from 08: 00 on May 5 to 08: 00 on May 6, there will be heavy rains in eastern Sichuan, most of Chongqing, southwestern Hubei, northeastern Guizhou, northwestern and eastern Hunan, central Jiangxi, northwestern Fujian, northwestern Shaanxi and western Shanxi, among which there will be heavy rains (100-120 mm) in western Hunan and central Jiangxi. Some of the above areas are accompanied by short-term heavy rainfall (the maximum hourly rainfall is 20 ~ 40 mm, and the local area can exceed 50 mm), and there are strong convective weather such as thunderstorms and strong winds.

Defense guide:
1, the government and relevant departments in accordance with their duties to prepare for the storm;
2. Schools and kindergartens should take appropriate measures to ensure the safety of students and children;
3. Drivers should pay attention to road water and traffic jams to ensure safety;
4, check the city, farmland, fish pond drainage system, ready for drainage.
The past 2023 was a year of great vitality for the financial technology industry. The vertical development of a new generation of artificial intelligence represented by big models in the industry is expected to bring subversive influence to financial technology. On January 9th, KPMG, a world-renowned accounting firm, officially released the "Double 50 Financial Technology Enterprises in 2023" list. With its technical strength in the field of financial technology and innovative practice of large models, the Financial Rubik’s Cube once again won the list and became the "Top 50 Financial Technology Enterprises" for four consecutive years. Together with the financial Rubik’s Cube, there are also industry leaders such as Hang Seng Electronics and Digital China.
Five dimensions, select "advanced model experience"
As one of the top 500 companies in the world and one of the four international accounting firms, KPMG has held eight consecutive Fintech 50 awards in China since 2016, and provided "advanced model experience" for various segments of financial technology by publishing the list of authoritative enterprises and targeted research results. After several months’ review, the list quantitatively evaluated five core dimensions, namely, science and data, innovation and change, popularization of financial services, recognition of capital market, and foresight of industry development, and produced financial technology enterprises with excellent comprehensive index, which not only covered innovation leading enterprises in the financial technology field in China, but also represented the most cutting-edge technological innovation force in the financial technology field in China.
With the continuous maturity of the development of financial technology, this year’s listed companies have higher maturity and deeper exploration of technology. As an AI-driven intelligent wealth management service platform, the Financial Rubik’s Cube has been continuously exploring a wealth management service model suitable for China investors since 2015.

Photo: The Financial Rubik’s Cube was ranked in the "2023 KPMG China Financial Technology Enterprise Double 50 List".
Eight years of tempering, digging deep into the infinite potential of AI wealth management
In 2016, the Financial Rubik’s Cube began to build a wealth management system suitable for China. After two years of careful polishing and improvement, it became the first and only company in China to realize the intelligent wealth management service of "thousands of people and thousands of faces". Since 2018, the Financial Rubik’s Cube has undergone three system upgrades, and gradually established a cognitive system based on wealth management services, which is the 3C investment service standard of "customer position, personalized customization and accompanying service" that the Financial Rubik’s Cube has been deeply cultivating.
It is worth mentioning that since 2022, the Financial Rubik’s Cube has once again shifted its focus to the upgrade of AI technology, hoping to provide better services to a wider group of investors, and at the end of 2022, it began to replace and innovate the entire wealth management system with a large model. This move has also become a key factor in winning the "Top 50 Financial Technology Enterprises" for four times.
It is understood that the whole set of intelligent wealth management system of financial Rubik’s Cube includes three modules: customer portrait module, namely intelligent customer analysis and management system, which can provide personalized teaching and psychological massage to customers with the changes of customer life cycle; The investment module is a product recommendation system based on customer demand and a "magic platform" of intelligent investment management system. The operation module is a system that can automatically generate content, analyze the market according to the changes of the market, and automatically generate personalized operation content for customers.
After eight years of unremitting efforts and iterative cultivation, the Financial Rubik’s Cube has successfully established a set of fund investment and research and portfolio construction system based on artificial intelligence technology and personalized risk customization. Financial Rubik’s Cube independently developed and trained a series of tool systems, AI algorithms and models, and achieved remarkable practical results in financial investment research, trading technology and customer operation.
On the application side of the big model, a brand-new business trend is emerging.
According to the 2023 Chief Insight Report of China Financial Technology Enterprises released by KPMG and China Internet Finance Association, from the landing track, Fortune Technology is expected to become one of the three hot tracks where AIGC first landed. With the maturity of AIGC technology and the wealth management institutions exploring more application scenarios of the big model, the financial service experience and service efficiency have been reshaped. The intelligent application of wealth technology represented by financial Rubik’s Cube in many business scenarios such as investment, research and risk control will greatly improve service efficiency and service upgrade, and at the same time improve financial efficiency and scale.
At the awarding ceremony, Yuan Yulai, founder and CEO of the Financial Rubik’s Cube, said in the round-table exchange of "Application Trend and Ecological Outlook of the Big Model of Financial Industry" that a wealth management assembly line that needed ten small vertical models to complete before can now be completed by the big model. Compared with the traditional small vertical model, the big model can complete the work more efficiently and achieve the dimension reduction blow. The application of the big financial model has brought huge imagination space.

Photo: Yuan Yulai, founder and CEO of the Financial Rubik’s Cube, participated in the round-table discussion on "Application Trend and Ecological Outlook of the Big Model of Financial Industry" (second from right)
It is understood that the Financial Rubik’s Cube is empowering its technical advantages in the field of intelligent wealth management to other industry organizations to help them quickly build professional service capabilities. For the technology-driven financial Rubik’s Cube, no matter how the market changes, data and technical capabilities, insight into users’ needs and the accumulation of industry know-how are always the cornerstones of the intelligent wealth management platform.
The wheel of the great era of financial technology innovation is rolling forward, and the technological innovation platform represented by the financial Rubik’s Cube has laid a good exhibition foundation for the comprehensive promotion of intelligent wealth management business. In the future, such platforms are expected to cooperate with other market players to jointly promote the healthy development of the smart wealth management industry while enhancing the comprehensive investment experience.
Original title: "Experimental Field" leads financial opening and releases more positive signals
Recently, the People’s Bank of China and the State Administration of Foreign Exchange held a forum for foreign-funded financial institutions and foreign-funded enterprises, releasing an important signal of "continuously improving the quality and efficiency of financial services and helping to open to the outside world at a high level". At the same time, as the "leader" of financial opening, the General Office of Shanghai Municipal People’s Government recently issued the "Implementation Plan for Shanghai to Implement Several Measures for Promoting Institutional Opening in Conditional Pilot Free Trade Zones and Free Trade Ports" (hereinafter referred to as the "Implementation Plan"), and deployed 31 measures in all directions, many of which also involved giving full national treatment to foreign-funded financial institutions and conducting prudent supervision.
According to industry insiders, the recent deployment means that the management department will increase its support for high-level financial opening. Looking forward to the future, the systematic and institutional opening situation will be further formed and improved. At the same time, as an open "experimental field", Shanghai Free Trade Zone will further play a leading role.
Recently, the application for equity change of Dehua Angu Life Insurance Co., Ltd., a joint venture of German Angu Group in China, was officially approved by Shandong Supervision Bureau of the State Administration of Finance, which means that Dehua Angu Life Insurance has become another foreign-controlled life insurance company. At the same time, the fifth joint venture financing company, Banong Bank Finance Co., Ltd., has officially opened recently … In recent years, a number of opening-up measures have been introduced in the financial sector, and the restrictions on the ratio of foreign shares have been lifted, and a number of opening-up examples are continuing to land.
"The first thing about financial openness is access. At present, the progress is good. The licenses of various foreign-funded financial institutions such as foreign funds, foreign securities, foreign banks and foreign insurance are continuously issued, especially in Shanghai. " Wang Yunfeng, general manager, president and chief executive officer of HSBC Bank (China) Limited, said at the 5th Bund Financial Summit held from 22nd to 24th.
In fact, the Shanghai Pilot Free Trade Zone has continuously deepened the opening and innovation in the financial sector, exerted the "head geese" effect of institutional innovation, and developed into a national-level "experimental field" for new policies and mechanisms.
The reporter learned from the news briefing recently held jointly by Shanghai Banking Association and Shanghai Insurance Association that "Ten Years of Endeavour Road Sailing New Journey-10th Anniversary of Shanghai Banking and Insurance Free Trade" that after the listing of Shanghai Free Trade Zone, the former CBRC and the former CIRC respectively issued eight guiding opinions to support the construction of Shanghai Free Trade Zone, forming the earliest institutional framework to promote financial openness and innovation in the Free Trade Zone. On this basis, Shanghai Supervision Bureau issued a number of supporting systems around market access, special business authorization and statistical risk monitoring, which effectively strengthened the guidance of regulatory policies.
Recently, with the release of the Implementation Plan, a number of measures to further promote a higher level of financial opening will be launched in Shanghai. For example, with the guidance and support of the national financial management department, enterprises, individuals working or living registered in Shanghai Pilot Free Trade Zone and Lingang New Area are allowed to purchase cross-border insurance, investment and other financial services. For another example, if a foreign-funded financial institution applies for developing new financial services already carried out by Chinese-funded financial institutions in Shanghai Pilot Free Trade Zone and Lingang New Area, the financial management department in Shanghai will implement the new financial service license for foreign-funded financial institutions according to the institutional type, institutional nature, licensing requirements and licensing procedures of foreign-funded financial institutions defined by the national financial management department, and fully give national treatment to foreign-funded financial institutions and conduct prudent supervision.
"A higher level of openness means greater openness, a higher level of openness, and more open channels." Tu Guangshao, Executive Chairman of the Bund Financial Summit Organizing Committee and Chairman of Shanghai New Finance Research Institute, stressed at the Bund Financial Summit that the most important opening is institutional opening, which is the leading meaning of the opening of Shanghai International Financial Center. At the same time, it is necessary to shift from the past pipeline opening to full opening, from the opening of traditional factors to the opening of new factors such as data, and from the opening of funds and capital to the opening of global allocation of resources.
Liu Yuanchun, president of Shanghai University of Finance and Economics, also expressed at the summit that he hoped that through the pipeline opening and limited promotion of control under local capital, the global allocation capacity would be strengthened, and the SAR would be built first, so that Shanghai could be upgraded as an international financial center. At the same time, from pipeline opening to platform opening, we should strengthen the construction of institutional standards on important products and solve the bottleneck of ideological emancipation and institutional innovation.
While the "experimental field" plays a leading role, systematic and institutional opening will continue to be promoted nationwide. On September 18th, Pan Gongsheng, Governor of the People’s Bank of China and Director of the State Administration of Foreign Exchange, presided over a forum for foreign-funded financial institutions and foreign-funded enterprises. He pointed out that the next step will be to conscientiously implement the requirements of the State Council’s Opinions on Further Optimizing the Foreign Investment Environment and Increasing Attracting Foreign Investment, continuously optimize policy arrangements, create a market-oriented, rule-of-law and international first-class business environment, continuously improve the quality and efficiency of financial services, and help open up to the outside world at a high level.
Jin Zhongxia, Director of the International Department of the People’s Bank of China, also said at the 2023 China International Finance Annual Forum that in the next step, the People’s Bank of China will focus on three aspects in promoting the higher level of opening up of the financial industry. The first is to improve the management mode of national treatment plus negative list before entry, and form a systematic and institutional opening situation; Secondly, it is necessary to optimize the business environment, not only to expand market access, but also to optimize the policy arrangements after access; Finally, it is necessary to ensure that the financial management ability matches the level of openness.
"China’s financial opening will bring great opportunities. From the financial point of view, there will be three major trends, namely, the global funds will be reconfigured, the supply chain will be reorganized, and the demand for using RMB as transaction settlement and investment in diversified demand will gradually increase." Hong Pi, Chief Executive Officer of Standard Chartered Bank in Asia, said at the Bund Financial Summit that China has been steadily advancing its basic opening-up in the financial sector in the past few years, which not only accelerated its integration with the international community and the interconnection of financial markets, but also increased its cross-border cooperation. It is believed that the continuous opening of China’s financial system is an inevitable process, but the institutional opening still needs to face some considerations to maintain financial security and stability. (□ Reporter Zhang Mo Wang Shujuan Intern reporter Chen Hanyu)
(Economic Information Daily)
Affected by cold air, in the past few days, most parts of the country have experienced different degrees of cooling from north to south, and the cooling range in some areas has reached 8 ~ 10℃, affecting a wide range, from northeast to southwest, and obvious rain and snow weather has also appeared in the north and south. However, today and tomorrow, the impact of cold air is coming to an end, and the national weather situation is about to have a major turning point. The temperature in most areas will stop falling and pick up, and the southern region will also change from the previous rainy and humid state to a relatively dry and sunny weather.
It is estimated that from April 1 to 2, cold air will mainly affect southwest and south China, and the temperature will drop by 4 ~ 6℃ in central and western Yunnan, Fujian, southern and eastern Guangdong, Hainan Island and other places, and the local temperature can reach above 8℃. The above areas are accompanied by 4 ~ 5 winds and gusts of 6 ~ 7. There are small to moderate rains in most parts of southwest China, south of the Yangtze River and south China, among which there are heavy rains or rainstorms in parts of Yunnan, Guangdong and Hainan Island.
In addition, during the daytime from April 1 to 3, due to the influence of cold air, there will be strong winds of 7-8 grades and gusts of 9 grades in the southern part of the East China Sea, Taiwan Province Strait, east of Taiwan Province, bashi channel, northern and central South China Sea, southwestern South China Sea and Beibu Gulf, among which the winds in Taiwan Province Strait, parts of the central and western South China Sea can reach 9 grades and gusts of 10 grades. Remind ships sailing and operating in the above-mentioned sea areas to pay attention to defending against strong winds at sea.


3 Huang Zhiqing
"Princess" selected by Stickmen "Prince"
Identity: Huang Rihua Daughter Age: 19 years old
Star potential: ★★★★☆.
Taiwan Province’s super-popular idol group Stickmen held a concert in Hongkong earlier, which attracted thousands of girls to join in, while Stickmen member "Prince" held a beautiful female fan’s hand for a week and hugged deeply during her solo show. This lucky "princess" who was favored by "Prince" was Felix Wong Yat Wa and his wife Liang Jiehua’s baby daughter Huang Zhiqing.
Felix Wong Yat Wa always dotes on her daughter and takes her everywhere in idolize. TWINS took her daughter to chase TWINS when she first debuted, and chased S.H.E when she grew up. Now that her daughter is 19 years old and slim, the 24-year-old father still drove her to Stickmen. "I sent my daughter to the concert that day. When I entered the venue, someone asked if I would mind letting my daughter go on stage. My daughter has been chasing Stickmen for two years and likes them very much." Felix Wong Yat Wa was generous when she talked about her daughter’s attention. When the reporter praised Huang Zhiqing’s outstanding appearance and qualified to enter the entertainment circle, Felix Wong Yat Wa did not reject it. "She should finish reading the book first. In fact, my daughter likes acting very much, but she plays a stage play instead of a TV series. I have been to see her performance and she played well. "
4 Miao Tong
Little "school flower" has no intention of choosing Hong Kong sister.
Identity: Michael Miu Daughter Age: 18 years old.
Star potential: ★★★★★
Michael Miu and Qi Meizhen were a couple of golden couple when they were young. Their daughters inherited their parents’ excellent genes, and they became the "beauty queen" of the school at a young age, which was very popular with male students.
In order to raise a pair of precious children, Michael Miu and Qi Meizhen did not hesitate to give up their acting career in their early years. Under the careful guidance of their parents, Miao Tong, now 18, and Miao Jun, now 15, are obedient, and Miao Tong, who looks very much like Qi Meizhen’s daughter, is very popular with male students. A reporter from Hong Kong followed suit and found that Miao Tong, as the "school flower", often had a male classmate with small eyes to escort him around.
At the registration stage of "Hong Kong Sister" this year, it was once reported that Miao Tong would run for Hong Kong Sister. When Qi Meizhen attended a public event, she said that her daughter was not interested in the entertainment circle. "I am so angry with my daughter. After reading the report, she asked me what is’ the front belly of the bus’? Later, I learned that she meant’ a lot of prospects’, and my daughter is now preparing to go to college. I was scared all day when I heard that I chose Hong Kong sister. My daughter would better go to school and not be photographed by paparazzi. "
Children’s group
1 Chen Kangdi
A "hipster" who became a designer before her mother
Identity: Eason Chan Daughter Age: 4 years old.
Star potential: ★★★★★
Chen Kangdi, who has long hair, has become a "hipster girl" under the creation of Xu Haoying, a "hipster mom" who has always studied fashion clothes. She has a beautiful appearance and knows how to draw and dance ballet. She is both a writer and a dancer, and her father is a "big brother" in Hong Kong’s music scene. Xiaokangdi is naturally favored by advertisers. It is said that the value of advertisements in Chen Kangdi is as high as HK$ 2.5 million. Eason Chan said that if his daughter is interested in advertising, he will not object, but he still thinks it is too hard to be an artist. He hopes her daughter can study hard and lead an ordinary life.
Chen Kangdi, who is only 4 years old, participated in the "I want to be a designer" taught by He Zhien himself earlier. Many children’s hair in the class was stained with paint, but Xiaokangdi was very calm and had a good idea of color matching. He painted the paper skirt and decorated it with small shells, which was praised by He Zhien for its creativity. At a fashion show specially designed for children, Xiaokangdi put on a skirt designed by herself to walk the catwalk.
2 Xie Zhenxuan
More suitable for entertainment than grandpa and dad.
Identity: Nicholas Tse son Age: 2 years old.
Star potential: ★★★★★★★
Because both parents are big stars, Xie Zhenxuan’s gestures have been widely reported since his birth, and his clothes have become a trend indicator, such as Nike sneakers and Bathing Ape hats. Nicholas Tse once blew himself up that his son was worth 10 million Hong Kong dollars, which was higher than himself: "I might scare you to death if I told him. Someone once offered him eight figures to advertise, but I didn’t want him to walk back to his parents’ road." An advertiser confirmed that Nicholas Tse’s statement was true: "There are often manufacturers who want to find Lucas to advertise through us, and there are indeed large brands that bid more than HK$ 10 million. Unfortunately, they were all rejected by Nicholas Tse. He said that he should at least wait until his son is sensible. " To this end, Cecilia Cheung and Nicholas Tse also had a big fight.
The advertisement was not made, but it didn’t affect Lucas’ exposure at all. His mother often took him everywhere to play, while his grandmother took him everywhere to drink tea and shop. Lu-cas had already trained very professionally, and he was never afraid to see reporters’ "long guns and short guns", but he would cry if the camera didn’t shoot him. Cecilia Cheung once said that Lucas has the talent to be a star, and he will be more popular than grandpa and dad. Grandma praised him for his musical talent, which was better than his father Nicholas Tse.
3 Ren Qingjia
Little princess who loves to walk the catwalk.
Identity: Yam Tat-wah Daughter Age: 4 years old.
Star potential: ★★★★★★★
Yam Tat-wah and Sophia Kao’s daughter, Ren Qingjia, are really beautiful. Some time ago, their family of three went to Guangzhou to "chase" Jay Chou, and Xiao Qingjia, sitting in the VIP seat, attracted many people’s attention.
Ren Qingjia is deeply loved by her parents, and she is a model of Yam Tat-wah who loves photography. Since childhood, her father recorded her growth with a camera, and she was used to showing herself in front of the camera, and even picked up the camera to take pictures herself. Yam Tat-wah was full of praise for her daughter’s "photography", saying that her composition was very special and her idea was very good.
With a supermodel mother as an example, Ren Qingjia, who loves beauty, began to walk the catwalk at the age of 3. One day, at the age of 3, she went to the street with her mother and grandmother. Originally, she always wanted her mother to hold her, but suddenly she asked to walk in the fields, and then she swaggered up as a model on the road to give full play to her acting talent. In fact, not only the catwalk on the road, but also many fashion shows have invited Xiao Qingjia to make a guest appearance, but all of them have been blocked by their eager parents. "It’s best not to, don’t, don’t even sing. If the daughter goes to film, there will be fewer opportunities to meet. Besides, filming is too hard, and there are day shifts and night shifts. Girls should not stay up all night. I just want my daughter to be healthy. I don’t even let them visit my own filming. It doesn’t matter if you call me autocratic. " Yam Tat-wah said this in an interview.
● Reporter’s viewpoint
Be an ordinary person.
■ Kaka
I’m glad to see that the children whose parents are stars are slim and graceful now, and I’m glad that none of them have dreams of becoming stars again. They inherited their parents’ excellent genes, so they are either hot and beautiful, or they have some extraordinary talents in music and acting, but they only regard this as a kind of interest and hobby. Instead of living in the public eye like their parents, they should be happy and ordinary people.
In the past, we always liked to use the word "family", including a family of performers, singers and movies. Indeed, there are many big stars in the entertainment circle now. Their parents are stars themselves, such as Nicholas Tse, Fang Zuming and Ceng Baoyi. My father’s shadow may have brought convenience to them when they made their debut, but their ultimate success depends on their own efforts. In fact, what more second-generation celebrities see is not the glamour of the entertainment circle, but the pain that their parents have been followed by paparazzi and the despair that life has no privacy. In today’s era of individuality and freedom, this may be more unbearable than having no money. As a result, the children of these stars are far away from Hong Kong to study abroad, living a rich life of ordinary people and enjoying the freedom that their parents have always hoped for. Parents who are stars also agree with their children’s choice, because they have suffered too much in the entertainment circle and shed too many tears that others can’t see.
In this era of fast food, entertainment stars are definitely fast-moving consumer goods. What we want to see are some new faces and voices that can cheer us up. As for who she and her parents are, we don’t care.
Editor: Liu Haifeng

Stars who live in the spotlight are not only glamorous on the stage, but also the work arrangement behind the scenes and daily life are the focus of public attention. Recently, a reality show "Me and My Agent" reflecting the living conditions of artists and agents has attracted attention, which has opened a new perspective and revealed the working status of the agent profession and the inside story of the artist’s business image. While satisfying curiosity, the work orientation of "setting people up" has also caused controversy.
Question 1. Are the stars’ every move carefully planned by people?
Brokerage companies help stars enlarge their strengths and meet market expectations.
The program opened the life section of boss Yang Naizhen’s one-hearted entertainment. Zhu Yawen, Yuqi Zhang, White, Chun Xia, Nana Ou-yang and Bridgette joined with their brokers to expose the entertainment circle ecology behind the stars from the perspective of the workplace. From the internal meeting, you will find that the brokerage company has a clear division of labor, some are responsible for business cooperation, some are responsible for fashion, and as for film and television resources, there is also a special department responsible for docking. The daily affairs of stars are inseparable from these partners, and they control the future career direction.
Watching the lives of stars and brokers, the most curious thing is, are the so-called people created? It may be unexpected to some viewers that Zhu Yawen, who is loved by fans, is also facing an artificial dilemma. During the meeting, it was discussed whether Zhu Yawen should take the emotional variety "Heartbeat Signal 2". The agent bluntly said that Zhu Yawen’s presence in the program was too weak. Zhu Yawen is deeply rooted in the hearts of the people with the image of "walking hormone" through dramas such as "Red Sorghum", but the agent believes that "it is obviously a sexy person, but how can Zhu Yawen make fans feel excited when his wife and children are hot in Weibo every day?"
It can be seen that the people we see must be carefully planned and fired with a clear purpose; Everything a star says and does on the show is designed to serve people as well. This is not a practice, but the rules of the game that the whole industry has long understood.
Question 2: The agent closest to the star is not only as simple as having idol benefits?
The pressure of continuous rotation is so great that you cry, but you have to give the star a sense of security.
What is the life of a broker? In life, apart from changing companies and turning against each other, there are also many examples of stars and brokers becoming friends. Some examples of agents who marry stars encourage girls who have dreams of their idols.
White, an actor who became popular with "Soul of the Town", and Qi Zi, an agent, are not sophisticated in communicating with White, even though they are big. For example, to persuade White to broadcast live directly, he said, "I know you won’t agree". Boss Yang Tianzhen directly asked White if he needed to change people. "White, who is in a rising career, needs more experienced brokers, while Qizi, who has been in business for a short time, is not fully qualified." In fact, brokers are not only close to idols, but also need to provide reliable services with enough professionalism.
Journalists often deal with stars, and they have to go through the broker’s "pass" first. The "difficult" agent will help the artist to block out many complicated things, and also maintain the image of the star through many requirements. When the star has a public opinion crisis, it is especially a test of the public relations ability of the brokerage team. How to make stars speak at the right time and keep silent at the right time all test professionalism.
Question 3: What should the broker do when he meets a star who doesn’t "cooperate"?
In addition to crisis public relations to reverse public opinion, we should also persuade stars to "speak less"
In the program, Yang Tianzhen and the company’s brokerage team mentioned at the meeting that the biggest problem of Yuqi Zhang, who was riddled with divorce gossip, was that she didn’t play cards according to common sense, which made the brokerage team passive and "created an opportunity and ushered in a dilemma". This directly led to the current business inquiries (that is, business cooperation) in Yuqi Zhang have stopped.
People who eat melons should still remember that Yuqi Zhang went to divorce because of her husband’s accusation of domestic violence and the exposure of marital conflicts. The powerful brokerage team miraculously helped her reverse the trend of public opinion by setting up a woman who dares to love and hate. However, news of their remarriage appeared, and the onlookers felt that they had been "fooled". Then spread all kinds of gossip, even marital infidelity, Yuqi Zhang responded in honest and frank, Weibo. The tug-of-war with her ex-husband exhausted the public. Faced with such a repeated public image, it is too difficult for the team to create a convincing person for her.
The program faces this topic directly, pointing out that Yuqi Zhang, who is impulsive and always doesn’t play by common sense, is hard to be "restrained". Xiao Yuya, the agent, gets along quite artistically with Yuqi Zhang. She needs to "converge" on such an embarrassing topic when chatting with Yuqi Zhang. She loves to eat, and she chooses to outflank the topic while eating hot pot.
The work is the best personal design.
After the program was broadcast, some netizens posted a post asking, if it were you, would you like to sign up for such a company? The highest praise reply is very intriguing: "If I am an actor, I won’t. If I am a star, I will."
Yang Tianzhen was asked in the program, "Do you have an 800 marketing number?"? Subsequently, the controversy of "leading customers to set up" was triggered, and she shed tears at the company’s 5 th annual meeting. There is also public opinion that this reality show "poison tongue" is Yang Tianzhen’s "whitewashing conference".
Last year, Zhu Yawen won the championship in "Coming to the Sound", and the dubbing of "Baby" stunned fans. This year, she was officially declared as a permanent guest of the hit variety "Run". However, in recent years, film and television works have not impressed the audience deeply. Some netizens questioned that spring and summer used to be radiant when they took the film at a young age, but now they are wasted in variety shows and become "mediocre." When positioning artists, we often consider the solidified marketing positioning, but ignore the individuality of artists to some extent. Some netizens bluntly said, "There are good-looking dramas when eating every day, and there are good songs to listen to when walking. I hope to know artists from my works instead of Weibo’s hot search and headlines."
The insiders believe that it is not long-term to rely on the establishment of people. It provides artists with staged heat at most. After repeated operations several times, the artist’s freshness is almost squeezed. Marketing this matter is too much. As a profession with great commercial value, the artist’s image naturally needs to be carefully polished, highlighting his personal characteristics, but the design of people should also conform to his own reality, and it is unsustainable to force people to design. There are countless examples of the collapse of the entertainment industry.
Yangzi Evening News/Yangyan reporter Zhang Nan







