分类归档 ryhyrth

　　On March 9, at the 2017 China Household Appliances and Consumer Electronics Expo, consumers felt the new trend of artificial intelligence. Photo by our reporter Tu Zhili

　　Driverless car. Xinhua News Agency reporter Liu Yushe

　　Internet hospital telemedicine. Photo by Long Wei (People’s Vision)

　　A year ago, the man-machine battle between artificial intelligence AlphaGo and the world’s top chess player shocked the world, which was just a microcosm of the application of artificial intelligence (AI); At the just-concluded National People’s Congress, "accelerating the research and development and transformation of artificial intelligence and other technologies" first appeared in the government work report and became one of the key tasks in 2017.

　　Pan Fusheng, president of Chongqing Academy of Science and Technology, believes that this shows that China attaches great importance to the field of new technologies.

　　As one of the important representatives of the new round of scientific and technological revolution, artificial intelligence is moving from scientific and technological research and development to industrial application, becoming a new driving force for global economic development. In the eyes of the industry, artificial intelligence is not a single technology industry, but a tool to integrate other industries, such as the "housekeeping robot" produced by combining robots with nannies, and the "car networking" produced by combining navigation with cars. With the gradual maturity of artificial intelligence technology, whoever takes the lead in achieving a breakthrough in application may have an advantage in the competition in the intelligent age, and "artificial intelligence" is expected to become one of the new touchable growth points.

　　Artificial intelligence is developing rapidly in China.

　　Do you still think artificial intelligence is far away?

　　I don’t feel well. I want to open my mobile phone and ask a doctor, but how can I find the best match among thousands of doctors waiting for consultation online?

　　The author understands that Ali Health has developed and launched healthy honey on mobile phone Taobao — — The medical health intelligent question answering engine, which is similar to the intelligent question answering robot, can answer the general medical health questions of ordinary users, and then make choices according to the needs of users, and automatically match users to corresponding doctors or pharmacists.

　　In fact, at present, from the monitoring and diagnosis of medical health, intelligent medical equipment, to intelligent evaluation, personalized counseling and child companionship in the field of education, from warehousing and logistics, intelligent shopping guide and customer service in the field of e-commerce, to self-driving technology applied to smart cars, artificial intelligence can be seen.

　　Mr. Gao, from Tangshan, Hebei Province, recently bought a car. When trying all kinds of smart devices in the car, he said to the author with emotion: "I think many car technologies are quite smart now, such as automatic parking and navigation path planning, which are convenient for driving." However, in his view, "it will be more advanced if autonomous driving can be popularized in the future."

　　Mr. Gao’s idea is not far away. The industry believes that technologies such as artificial intelligence are key technologies to promote the development of autonomous driving. For example, artificial intelligence plays a decision-making role in helping cars interpret sensor data. By reading drivers’ driving behaviors and expressions, drivers can be reminded to switch to automatic driving mode when they are tired.

　　The term "artificial intelligence" is generally considered to have been born at Dartmouth Conference in 1956. In the past 61 years, the research and practice of artificial intelligence has been in a growing trend. Nowadays, the breakthrough of artificial intelligence technology has brought the storm of technological revolution sweeping the world, and created an incomparably broad market. Many companies in China have seized the opportunity and performed brilliantly in this tide. Some observers believe that China’s artificial intelligence has become a shining business card that attracts worldwide attention.

　　In the past year, Changhong, TCL, Skyworth and other China home appliance enterprises have released artificial intelligence home appliances, hoping to break the sales problem of home appliance industry with artificial intelligence.

　　Not long ago, sogou Company released its annual financial report for 2016, and Sogou CEO Wang Xiaochuan said that sogou has achieved great performance growth with the help of artificial intelligence technology. In the future, artificial intelligence will be applied to more products, making it easier for users to express and obtain information, and making artificial intelligence truly benefit mankind.

　　The pace of global artificial intelligence research and development is accelerating, and China is not to be outdone. In recent years, Baidu has successively established Big Data Lab, Deep Learning Lab and Silicon Valley Artificial Intelligence Lab, and made full efforts in artificial intelligence through structural adjustment. At the 2016 Baidu World Congress, "Baidu Brain" was launched. This project will focus on research and development in the fields of voice, image, natural language processing, user portrait and driverless driving.

　　Last year, the Hangzhou government joined forces with 13 enterprises to install an artificial intelligence hub — — Hangzhou city data brain. In the preliminary test of some sections in Xiaoshan District, Hangzhou, the urban brain intelligently adjusted the traffic lights, and the maximum speed of vehicles increased by 11%.

　　Traffic congestion is just the first problem that the urban brain faces. The goal of the urban brain is to let the data help the city to think and make decisions, and make Hangzhou a city that can adjust itself and interact with human beings.

　　The relevant person in charge of Alibaba Group told this newspaper that Alibaba Cloud ET artificial intelligence technology is adopted in the core of the city brain, which can conduct global real-time analysis of the whole city and automatically allocate public resources. In addition, Alibaba Cloud ET, which has leading artificial intelligence technology, has become a powerful assistant to human beings in the fields of urban governance, traffic scheduling, industrial manufacturing, health care, and justice.

　　In Tencent, artificial intelligence research projects include WHAT LAB (WeChat-Hong Kong University of Science and Technology Artificial Intelligence Joint Lab), Youtu Lab, WeChat Pattern Recognition Center, Intelligent Computing and Search Lab and many other departments.

　　In the view of Li Yanhong, chairman and CEO of Baidu, artificial intelligence is like a new scientific and technological revolution, injecting new vitality into the long-term depressed world economy. Last year, many key technologies advanced by leaps and bounds, which is undoubtedly a colorful year in the history of artificial intelligence development. Since its birth more than half a century ago, it has finally reached the critical point from scientific research and development to industrial application, and is ready to go.

　　Updating "Engine" for Development

　　The relevant person in charge of the Ministry of Science and Technology revealed that over the years, the Ministry of Science and Technology has actively promoted the development of artificial intelligence technology through a series of science and technology plans such as "863", "973" and science and technology support plans. In tackling key technical problems, we mainly supported intelligent computer systems, intelligent robots and automatic information processing, and also supported a number of projects in intelligent transportation, smart grid and smart city. In the next step, we are gathering experts from scientific and business circles and innovative enterprises, including some young entrepreneurs, to jointly formulate plans to promote the innovative development of artificial intelligence in China and promote the application of artificial intelligence in economic construction, people’s livelihood, environmental protection and national security.

　　Why is artificial intelligence so valued?

　　Lei Jun, chairman and CEO of Xiaomi Technology, believes that a major breakthrough in artificial intelligence technology will surely bring a new round of scientific and technological revolution and industrial revolution, which will have a far-reaching impact on all aspects of human life. "Vigorously developing artificial intelligence technology is an important driving force for China’s economic transformation and upgrading."

　　"Numerous studies have shown that the comprehensive subversion of artificial intelligence on the business model, industrial chain and value chain of traditional industries will bring about qualitative changes in all aspects of global economy and social life." Li Yanhong said.

　　In an article, "Artificial Intelligence, Singularity Moment" Approaching? Jiang Qiping, secretary general of the Information Research Center of China Academy of Social Sciences, believes that the greatest significance of developing artificial intelligence lies in replacing the "engine" for modernization. Accenture, a consulting firm, has studied 12 developed countries, including the United States, Finland and Britain, and predicted that by 2035, artificial intelligence will help these countries increase their productivity by about 40%.

　　For China, the benefits of artificial intelligence will be manifold. Economically speaking, automation with the help of new artificial intelligence technology will greatly improve productivity and save labor costs; Optimize the existing products and services of the industry to improve their quality and labor productivity; By creating new markets, new jobs, etc., it will promote the market to be more prosperous and open up a broader market space.

　　In terms of industrial upgrading, the problem that China’s traditional manufacturing industry is large but not strong needs to be overcome urgently. Artificial intelligence has just provided convenience and motivation for the transformation and upgrading of manufacturing industry. First, these enterprises have massive data and a large amount of funds in the industry; Second, under the situation that the productivity level is in urgent need of improvement and the traditional demographic dividend is gradually disappearing, traditional enterprises have an urgent desire to transform and upgrade their own factories and businesses, improve their profits and reduce their costs. Therefore, the manufacturing industry is not only an area where artificial intelligence can make great achievements, but also an advantageous area for China to develop artificial intelligence.

　　According to the Global Artificial Intelligence Development Report 2016, the number of artificial intelligence patent applications in China has reached 15,745, ranking second in the world; Investment in artificial intelligence reached 146, ranking third in the world.

　　According to iResearch, the global artificial intelligence market will reach 119 billion yuan in 2020, with a compound annual growth rate of about 19.7%. In the same period, the artificial intelligence market in China will reach 9.1 billion yuan, with a compound annual growth rate of over 50%. The development prospect of artificial intelligence is extremely broad.

　　Deng Zhonghan, Chairman of Zhongxing Microelectronics Co., Ltd. pointed out that as far as manufacturing industry is concerned, the realization of "Made in China 2025" plan needs a lot of artificial intelligence. For example, problems that were technically difficult to overcome in the past (such as modeling) can quickly make some new breakthroughs in engineering through deep learning. The development and application of artificial intelligence technology is very important for effectively achieving the goal of "Made in China 2025".

　　Future-oriented long-term layout

　　The insiders believe that in the wave of artificial intelligence, China and other countries have stood on the same starting line. In view of the future industrial competition, the China Municipal Government has laid out the artificial intelligence industry in many aspects. The development of "Artificial Intelligence+"needs to face the future and make a long-term layout.

　　"In the next 5 to 10 years, artificial intelligence will be as ubiquitous as water and electricity, and can enter almost all industries such as education, medical care, finance, transportation, smart cities, etc., a brand-new ‘ Artificial intelligence +’ The times are coming. " Liu Qingfeng, chairman of Iflytek, said that the application of artificial intelligence is the last word. "2016 is the first year of artificial intelligence, and 2017 is the year of artificial intelligence application."

　　At present, in the field of driving, by relying on the cooperation of artificial intelligence, visual computing, radar, monitoring devices and global positioning system, computers can operate automatically without active operation; In the field of personal assistant, human-computer interaction can be realized through intelligent speech recognition, natural language processing, big data search and deep learning neural network; In the financial field, artificial intelligence can provide customers with investment and wealth management, equity investment and other services by analyzing, predicting and distinguishing transaction data, price trends and other information; In the field of e-commerce, big data analysis technology is mainly used to intelligently manage warehousing, logistics and shopping guide, so as to save warehousing and logistics costs, improve shopping efficiency and simplify shopping procedures. In addition, artificial intelligence is widely used in security, education, medical health and many other fields.

　　However, despite full expectations for the intelligent life in the future, Deng Zhonghan reminded that there are still many potentials to be tapped and many problems to be solved in artificial intelligence.

　　Jiang Qiping pointed out that artificial intelligence can help human beings improve their work efficiency and quality of life. However, while being happy with the development of artificial intelligence, we should also rationally face the challenges posed by artificial intelligence to human beings. How to supervise the negative problems brought about by the development of artificial intelligence is a topic of general concern to the international community.

　　Similarly, there are people who worry that artificial intelligence is leading to the disappearance of some occupations. In this regard, Liu Qingfeng believes that in the future, more and more jobs may be replaced by machines. Before new jobs are completely created, it is necessary to consider formulating the social wealth distribution system, social work security and assistance system in the intelligent age. Moreover, the norms and requirements for the application of artificial intelligence in the industry also need to speed up the establishment of corresponding laws and regulations.

　　At the same time, experts pointed out that while developing rapidly, we should also be wary of bubbles in the artificial intelligence industry, such as some products with "pseudo-intelligence" and concepts. In fact, real artificial intelligence often works quietly, such as speech recognition, deep learning, visual recognition, new search technology and so on. In addition, at present, the market cognition of artificial intelligence mostly stays at the conceptual and experimental level, and there is still insufficient understanding of the application and industrialization progress of artificial intelligence in various industries, so we should be wary of follow-up investment.

　　Game addiction is a disease? Recently, a news from the World Health Assembly has sparked heated public opinion.

　　At the 72nd World Health Assembly held in Geneva, Switzerland not long ago, the 11th Revision of the International Classification of Diseases (ICD-11) was adopted. Among them, "game disorder", as a disease, is included in the classification of "disorder caused by addictive behavior".

　　Equating game barriers and game addiction with diseases has caused controversy all over the world. There are some supporters waving flags and shouting, and the opponents with clear-cut flags are equally huge. Why do game obstacles become diseases? How to treat it? Discussions around these topics are still going on.

　　Not even playing for a few days is sick.

　　To what extent do you become addicted to games? The standard of diagnosis is actually quite "strict".

　　In ICD-11, the identification of "game obstacle" mainly includes three behavior modes: the control over game behavior is weakened; The priority of playing games is higher than daily life and other normal hobbies; Despite the negative consequences, continuing to play games has caused serious damage to individuals, families, society, education, work or other important fields. In addition, the above behavior patterns need to last for at least 12 months before they can be used as a basis for diagnosis.

　　"Because the game has affected daily life and lasted for more than one year, only in this way can it belong to ‘ Sick ’ 。” In this regard, Hao Wei, one of the drafters of ICD-11 "Game Obstacles" and the deputy director of the Institute of Mental Health of the Second Xiangya Hospital in China, said that the so-called "Game Obstacles" are not even sick after playing games for several days in a row, but have a detailed diagnostic standard.

　　This means that either playing games is a "game obstacle". Who has previously issued a document saying that research shows that only a small number of people who participate in digital or video game activities are affected by game obstacles. Dr Vladimir Pozdnyak, Department of Mental Health and Substance Abuse of WHO, also said, "Most people who play video games will not be affected by this obstacle, just as most people who drink alcohol will not be affected by ‘ Alcohol use disorder ’ Influence, but excessive use in certain circumstances will lead to adverse effects. "

　　Nevertheless, why has the game alone become the target of public criticism? Behind the "game obstacle" is actually a response to people’s health concerns caused by electronic devices.

　　WHO pointed out that the inclusion of "game barriers" in mental and behavioral disorders is aimed at solving a series of concerns about the impact of excessive use of electronic devices on public health. However, in the process of evaluating the existing evidence and research, the participating experts did not find enough evidence to include any technology-driven behavioral addiction such as "smartphone addiction".

　　Comparatively speaking, the scientific research results of "game obstacles" are more abundant. Hao Wei said that medical research has found that game addiction has "withdrawal symptoms" similar to chemical addiction. For example, the brain images of some people who are addicted to games are similar to those who are addicted to chemical substances.

　　Give priority to with psychotherapy.

　　Since "game obstacle" is a disease, how should it be treated?

　　Previously, there have been some treatment institutions for "internet addiction teenagers" in many places, and they have adopted extreme methods such as corporal punishment and electric shock to "treat", which has caused great controversy. Experts said that although WHO did not provide specific treatment guidance for "game barriers", for medical institutions, this move made relevant diagnosis and treatment well-founded. Health professionals can pay more attention to this obstacle and promote more research on the prevention and treatment of game obstacles.

　　It is reported that in Beijing, Guangzhou and other places, some professional hospitals have carried out treatment and research on game obstacles.

　　A few days ago, Beijing huilongguan hospital Behavioral Addiction Ward was officially opened, which is the first behavioral addiction treatment ward opened by public mental health medical institutions in China, and mainly treats patients with behavioral addiction such as game disorder and gambling disorder.

　　Yang Kebing, deputy director of the hospital, said that the current treatment cycle of game addiction is 6 weeks — 8 weeks, divided into two stages. The treatment method is mainly psychotherapy, and there are 10 cognitive behavioral therapy modules, including interpersonal relationship management, family therapy, self-emotional management and so on. The first 4 weeks — In 6 weeks, patients should completely abstain from internet and mobile phones. During this period, the hospital will carry out outward bound training, and replace the game in various ways. For the next two weeks, patients were taught to use the internet healthily by limiting the use time.

　　At present, the addiction ward is an open ward, which is equipped with a single bed, a writing desk, a sofa and green plants, and family members can also accompany the treatment. In the group therapy room, a mini KTV has been specially set up to help patients have fun outside the game.

　　"If the patient seriously affects social interaction because of the game, he should go to the hospital for evaluation in time." Yang Fude, president of Beijing huilongguan hospital, said that the addiction ward can ensure the continuity of treatment, patients can easily build up the trust between doctors and patients with the help of fixed medical staff, and continuous evaluation can better follow up patients’ illness. At the same time, the hospital can provide more comprehensive treatment methods, which will help solve the problem with serious symptoms.

　　Advocate healthy ways of playing games.

　　Although it has been officially included in ICD-11, the "quarrel" around game addiction continues.

　　Just after the adoption of the resolution, game organizations from Europe, North America and Australia, South Korea, South Africa, Brazil and other countries and regions jointly issued a statement, hoping that WHO could re-examine the resolution. The statement said: "‘ Game obstacle ’ It is not based on strong enough evidence, and it is not enough to be included in the most important standard of ICD. "

　　Many practitioners in the game industry said that the key to game obstacles lies in "obstacles" rather than "games", so the positive role of games and the development achievements of the game industry should not be denied. At the same time, game companies should strengthen and improve the anti-addiction system of games, avoid teenagers’ excessive games, and create a healthy development space for the game industry.

　　Some medical staff said that game obstacles are classified as mental illness, not to oppose games, but to oppose games that are harmful to physical and mental health. Medical institutions should help patients with game disorders get rid of out-of-control game behavior, establish a correct game use model, and regain sound social functions.

　　"The key factor of game addiction is family education." A parent who once sent his children to an internet addiction rehabilitation institution said that the family should give their children enough love and attention, accompany them to grow up, guide them to play rationally, and help them enhance their ability to resist setbacks in the process of growing up.

　　On October 8th, China team members took a group photo at the award ceremony. Xinhua News Agency reporter Jiang Hongjing photo

　　Xinhua News Agency, Chengdu, October 8 (Reporter Chen Di) On the evening of the 8 th, the women’s team final of the 56th World Table Tennis Team Championship in 2022 was staged. Three members of the China team, Chen Meng, Manyu Wang and Sun Yingsha, played well and beat the Japanese team 3-0, helping the China team win the championship with an impressive record of winning all eight games and achieving five consecutive championships in the World Table Tennis Championships.

　　On October 8th, the China women’s team took a group photo after winning the championship. Xinhua News Agency reporter Jiang Hongjing photo

　　The final started on time at 7: 30 that night, and Chen Meng was the first to go into battle. In the face of Japanese player Miyuki Muhara, Chen Meng’s strength was obviously superior. At 11:6, 11:8 and 11:8, Chen Meng scored a "good start" in three straight sets for China.

　　On October 8th, the China women’s team took a group photo after winning the championship. Xinhua News Agency reporter Yan Bingjie photo

　　Hayata Hina, another famous Japanese team, was absent, so China’s biggest opponent in this campaign was Ito Meicheng, and Manyu Wang took on the heavy responsibility of stopping Ito Meicheng that night. At the beginning of the game, Miki Ito made a lot of trouble for Manyu Wang by using changeable serve, fierce forehand attack and backhand volley, but Manyu Wang, who was full of tenacity, still relied on his excellent ability to protect the table to entangle with his opponent. The first two games were very tight and the game was 1:1.

　　On October 8th, China team coach Li Sun (third from left) and players Sun Yingsha (first from left), Chen Meng (second from left), Manyu Wang (third from right), Wang Yidi (second from right) and Chen Xingtong won the women’s team championship trophy at the award ceremony — — The Columbian Cup. Xinhua News Agency reporter Jiang Hongjing photo

　　In the crucial third game, Ito Meicheng once got the point. Under pressure, Manyu Wang didn’t relent, scoring again and again to win the crucial game at 12:10. In the fourth game, Meicheng Ito, who had just suffered a reversal, appeared impatient and made unnecessary mistakes in succession, while Manyu Wang became more and more calm and finally won with a big score of 3:1.

On October 8th, China team coach Li Sun (third from left) and players Sun Yingsha (first from left), Chen Meng (second from left), Manyu Wang (third from right), Wang Yidi (second from right) and Chen Xingtong won the women’s team championship trophy at the award ceremony — — The Columbian Cup. Xinhua News Agency reporter Liu Xushe

　　Next, Sun Yingsha, with stronger comprehensive strength, played against Japanese player Nagasaki Meiyou. Although the opponent performed well, it failed to pose too much threat to Sun Yingsha. In the end, Sun Yingsha won 3-0, thus helping China to win 3-0.

　　At this point, the China women’s team won the World Table Tennis Championships in Chengdu with an impressive record of winning all eight games, and won the Columbian Cup as expected, and achieved five consecutive championships in the World Table Tennis Championships.

Jin baofang

Cctv news: "I want to lead my team of 30 thousand employees to be a great enterprise and illuminate the whole world with the brilliance of the sun." This is a declaration of self-confidence by Jin Baofang, a national model worker and winner of the May 1st Labor Medal.

In the past 22 years, Jin Baofang has developed a small factory with only 10 employees and 3 single crystal furnaces into a top enterprise in the global new energy industry with total assets exceeding 30 billion yuan and more than 30,000 employees, and has been the top taxpayer in Ningjin County, Hebei Province for the 16th consecutive year.

The impressive achievements come from a brave and grateful heart.

Jin Baofang was born in a peasant family in Ningjin County, Hebei Province. He lost his father at the age of 3 and grew up with his mother. There have been two floods in his hometown, and the villagers all spent it on national disaster relief food. Although life as a teenager is hard, Jin Baofang did not complain, but was grateful for the help of the society and the villagers. He believes that a person who suffers a little when he is a child will benefit for life in the future.

After graduating from technical secondary school, Jin Baofang came to work in Ningjin County Agricultural Machinery Bureau. At that time, the agricultural machinery company was on the verge of bankruptcy, and he volunteered to be the manager of the agricultural machinery company. After eight years of hard work, Jin Baofang has made this unit facing bankruptcy a banner of the national agricultural machinery system.

Due to outstanding work performance, the Ningjin County Party Committee Government promoted Jin Baofang as the Party Secretary of the Electric Power Bureau. The power bureau was separated from the agricultural machinery company by a wall, and it was also a mess at that time. However, since Jin Baofang became the Party Secretary of the Electric Power Bureau, the Electric Power Bureau has taken on a new look within two years and won the title of civilized unit in Hebei Province for 15 consecutive years. Ningjin County, which was originally a "power-poor county", has used safe electricity for every household.

Jin Baofang (left) is in the workshop.

Due to his experience in the electric power bureau, Jin Baofang came into contact with photovoltaics. In 1996, he founded a photovoltaic enterprise with the dream of "developing solar energy for the benefit of all mankind". In the following years, the enterprise grew bigger and stronger, and it also showed its head in the world.

However, no matter how the role changes and the position changes, the simplicity of Jin Baofang’s life has not changed, and the gratitude that persists in his heart has not changed. Once the society gave him "warmth", now he wants to use more "sunshine" to return.

Jin Baofang, the "sunshine messenger", is constantly involved in public welfare undertakings. In addition to donating hope primary school and museum, charity caring action, charity bright action and charity vision intervention project, he also devoted himself to solving the problem of blindness and poverty caused by cataract and helping more than 100 people. Up to now, Jin Baofang’s contributions to various social welfare undertakings have accumulated over 200 million yuan.

"When an enterprise becomes bigger and stronger, it will no longer be the enterprise of one person or some people, and it will become the wealth of society, so it should assume more social responsibilities." Jin Baofang said, "It is a nobler and greater cause than solar energy to make more poor children and patients have the hope of a better life." (Source: China Working Network Xinhuanet)

Original title: As it turns out, Zhu Shimao, who is a "degenerate" in the car, has become a "joke"

In 1982, herdsman was born, and the "Lao Xu" in the play was blown to a classic with one click.

The golden sentence "bread will be there, everything will be there" made it even more eye-catching and was dumped into a national treasure film with a score of 9.1.

This sentence was originally the spiritual food of the Soviet Union, and then it showed infinite hope in the lines in herdsman. It can be said that in the era of poverty, the appearance of herdsman is like a good medicine.

Then the film "herdsman" burst into flames, and Zhu Shimao, who was at the peak of Yan value, was also held into the altar, and the fire was a mess.

The phrase "Old Xu wants a wife but not a wife" in the play shows us the simplicity of marriage in the era of scarcity. A quilt, a shabby house, a pair of couples can help each other

The simplest action of the two is to share porridge, and we can also spy out from it that they are poor in material things but rich in spirit.

Xiuzhi’s sentence "I gave him my heart" also made us realize the quality of Lao Xu.

Lao Xu doesn’t like kimchi, but his Xiuzhi does. Gradually, kimchi became his habit. This is a simple and pure love that loves me, loves my dog.

It can be said that the old Xu in the play is full of a loyal mood; But the old Xu "Zhu Shimao" outside the play is contaminated with women and her private life is messy.

From kissing to kissing, there is nowhere to hide under the camera. Staging a cheating drama ruined the classic Xu Lingjun in the eyes of the public.

An old artist, who enjoys a good reputation in the secular world, has become an old play bone that has been "poked" in the spine, and has even been revealed as "disrespecting the old".

From ten thousand people to ten thousand people, 69-year-old Zhu Shimao was ridiculed by the crowd. How far can he go? Why is it so far!

Did Zhu Shimao wander in his later years?

Time is a "book-tearing man", and even Zhu Shimao’s "clues" are exposed.

Zhu Shimao is a tortured but talented old Xu of herdsman, and was once a good husband who was surrounded by a peach scandal but was tolerated by the public.

When The Shepherd was the most popular, Zhu Shimao was able to keep a "decent" for his wife. Many fans’ ambiguous letters are not enough to shake Zhu Shimao.

At that time, Zhu Shimao responded like this:

They like Xu Lingjun rather than me. Besides, I am married.

Such a man who puts his wife on the table is always so courageous.

But Zhu Shimao, who was in his middle and old age, fell in love with early adopters and cheated.

At the launch conference of a film, Zhu Shimao wantonly kissed an actress on the table, but it was called "interaction". Why not be ironic?

But the moment when Zhu Shimao’s label of "good man" was completely torn was two ambiguous kisses with the actress in the car.

But Zhu Shimao’s response was "out of courtesy".

But what courtesy is enough for a married person to kiss another woman goodbye late at night?

After being pushed to public opinion again and again, Zhu Shimao finally stopped.

After Zhu Shimao was exposed to a series of cheating incidents, many people wondered whether Zhu Shimao had divorced his wife.

According to the public information, Fan Xuxia is still his wife, and the word "before" has not been added.

Perhaps Zhu Shimao pulled back from the brink and decided to return to the family. But it seems that Zhu Shimao is more like a "dragon’s eye" than the old play bone that cheated on the bed.

I have to say that the entertainment circle is really a dye vat. You know, Zhu Shimao used to be such a good man. But in my later years, I couldn’t help it? It is really embarrassing.

How did Zhu Shimao treat his wife, and why? Perhaps we have to find the answer from Zhu Shimao’s famous history and even his marriage with Fan Xuxia.

History of fame and love

Before meeting Fan Xuxia, Zhu Shimao’s life was "barren and hard". There are many resonance points with Xu Lingjun in the film herdsman, from family to marriage.

There are more than a dozen children in the family who need to support, and Zhu Shimao is the sixth in the family. For this poor family, it is natural to help.

The saddest time in the family was the death of Zhu Shimao’s father when he was twelve years old, and the burden of the family completely fell on his mother’s shoulders.

Zhu Shimao often helps his mother do some trivial housework, but this behavior can’t alleviate the financial problems at home. Zhu Shimao, who had no knowledge to support, went to serve as a soldier.

But fortunately, in the end, fate swept him. After Zhu Shimao entered the army, he was promoted to a cadre all the way.

The heavy eyebrows and even the handsome appearance have become a stepping stone, and they have "smashed" all the way to the drama troupe.

It took five years to sharpen a sword, but "Children of Xisha" filmed by Zhu Shimao was "stillborn" due to external reasons.

But tribulation is not enough to knock down Zhu Shimao. Then another film, herdsman, made Zhu Shimao leave the film world completely.

It can be said that it is a legend created by Zhu Shimao to move from a poor child to the film and television industry.

But the weakness of human nature lies in:

When a poor man becomes rich, the first thing to do is to throw away the "crutches" that once supported him.

Zhu Shimao is no exception. At first, he still had a little conscience. But later, Zhu Shimao, under the "baptism" of money, was infected with the common fault of many drama bones in the entertainment circle-cheating.

But judging from Zhu Shimao’s love history, it is not obvious at first that Zhu Shimao will turn to a slut and ignore his wife and children at home.

Zhu Shimao met Fan Xuxia when he first entered the army. One is green, the other is shy, and the pure love in those days is well portrayed in them.

Zhu Shimao carried the baggage to the dormitory for Fan Xuxia, while Fan Xuxia stuffed the steamed bread in the handkerchief into his hand.

A steamed bread becomes a marriage, and the two of them are naturally together.

But at that time, it could only be "underground love." The rule in the regiment is that cadres can’t be ambiguous with soldiers.

Two people through stacks of Fang Gezi stationery, to maintain this relationship.

But then the two of them have to face a crew and a group.

Especially during the filming and release of herdsman, Fan Xuxia was jealous and even more sour.

The public moved Xu Lingjun’s obscure feelings in the play to Zhu Shimao. He and his partner Cong Shan were promoted to the title of "husband and wife".

Fan Xuxia, who is beside me, is only a girlfriend. How can she not be sour?

Any woman can’t stand it. And Zhu Shimao, also noticed his girlfriend Fan Xuxia’s mood.

Then Zhu Shimao married the first lover Fan Xuxia, who had shared weal and woe. At one time, he left the film and television industry and went to the field of comedy sketches.

At that time, it was a new thing that was different from the sketch and the film. It can be said that Zhu Shimao’s experiment was successful.

At that time, Zhu Shimao’s career was no longer dying, and her marriage with Fan Xuxia was on the right track. But daily necessities are not maintained by love alone, and they are far more complicated than love.

After Fan Xuxia’s marriage, the word "sweet" remained with Zhu Shimao at first. But as soon as his son Qingyang Zhu was born, Zhu Shimao went to study abroad alone.

Once you leave, it will be three years. When I came back again, what was left with Fan Xuxia was a pile of contradictions.

After the separation, the reunion is the alienation of the two, and it is not the "hidden pain" of the life of middle-aged couples.

In the family, everyone has to pay a heavy burden. Then, Zhu Shimao devoted himself to his career, but Fan Xuxia focused entirely on his children.

They share the same bed, but their mood has already drifted elsewhere. But Zhu Shimao gradually alienated his wife and children, and Fan Xuxia could only bear it, choosing to be a secular wife, caring for her husband and educating her children, and taking care of everything in life.

But it is the son’s education that makes them fall apart completely.

Zhu Shimao advocates liberal education, but Fan Xuxia is more concerned about a child’s educational foundation. So the child was sent out of the country, and Fan Xuxia followed.

Fan Xuxia, but have no choice. On the one hand, the important task of family education, but on the other hand, is wrapped in marriage, but also to be a good wife.

However, Zhu Shimao’s separation from him for three years inevitably made Fan Xuxia disappointed with his marriage again and again. So she chose to be a good mother and then a good wife.

It will be fourteen years since Fan Xuxia left. The two separated in different places for fourteen years.

The sweetness of the past, the common troubles of the past, all seem to be falling apart. During this period, Zhu Shimao visited his wife and children, but it was two or three times a year.

Zhu Shimao didn’t give up, and he was once begged by his son to stay by pulling his trousers. But the domestic notice and the cost of breaking the contract made him only inclined to leave.

It can be said that the date of marriage with Fan Xuxia was not the fault of Zhu Shimao alone. In emotional life, everyone needs to be wrapped up by some outside world.

The two of them, to some extent, also have a tacit understanding. One is running the family, the other is fighting for the cause. This model is true, but it lacks the necessary communication.

If Zhu Shimao can tilt the scales to the family once by accident, perhaps he and Fan Xuxia will not go to the tragedy of being ignored by each other.

When the emotional needs in marriage are not properly met, men will inevitably look for blurting out. So Zhu Shimao, became a member of the cheating.

On the one hand, he can’t get rid of his usual love with his wife, but when his career is in full swing, Zhu Shimao forgets his wife who is in trouble, and instead leaves his love to the intervener.

But the tragedy of their marriage has caused. It seems that cheating is also the inevitable trend of Zhu Shimao.

In his later years, Zhu Shimao didn’t know the disadvantages of this marriage.

From his son Qingyang Zhu’s wedding banquet to his children’s first birthday banquet, Zhu Shimao always exhorted his son to put marriage first, and then his career.

I didn’t mean to wet my shoes, so I don’t want my son Qingyang Zhu to go astray again and let the marriage become a pure "grave".

In those days, Zhu Shimao’s peach affair was not aboveboard. The moment of kissing was revealed by the camera, but Zhu Shimao openly disclosed the media’s public opinion:

It is a kind of slander against old artists.

Zhu Shimao’s judgment as an "old artist" seems to the outside world like a shattered glass addicted to cheating.

Zhu Shimao’s right or wrong?

From a poor boy to a skeleton, Zhu Shimao won a career and a good wife.

Looking back on this road, Zhu Shimao has long been divorced from "Old Xu" in herdsman. He no longer exists warmth, but also goes to the opposite.

From a faithful husband to a cheating man. Zhu Shimao got the pouring and expansion of desire and lost his marriage.

Fame and profit are nothing but empty shells. But Zhu Shimao didn’t see through this, and became a "worshipper" of the flesh again and again.

But this is complicated and secular, and how many people can get out of the mud without being stained? Men in the world live up to their expectations, but Zhu Shimao is just a typical example.

Editor in charge:

More news is in the "Donggang Release" video number.

Unconsciously

The eight-day Spring Festival holiday is coming to an end.

While enjoying the holiday life

Don’t forget.

February 18th is a working day.

According to the general office of the State Council.

Notice on Some Holiday Arrangements in 2024

The Spring Festival is on holiday from February 10th to 17th.

A total of 8 days

February 18th (Sunday)

Going to work!

Everyone must set the alarm clock!

Today is the last day of the holiday.

According to the data analysis of previous years

On February 16th, the Spring Festival holiday ushered in the return peak.

According to the analysis of traffic flow in Spring Festival travel rush this year

There will be two peaks in Spring Festival travel rush’s return trip.

The peak of the first wave

Appears on the seventh and eighth day of the first month.

The second peak appeared around the Lantern Festival.

On the way back

Everyone must pay attention to safety!

Xiaobian also arranged it for everyone.

A travel cheat sheet

Part.01

Return safety reminder

Get ready for the return trip

Before returning, conduct a safety inspection on the vehicle to ensure that it is in good condition and has sufficient oil, gas and electricity. Know the information of high-speed road conditions in advance and plan the driving route reasonably. Set the navigation, approach the exit and change lanes in advance.

No overcrowding, no drunk driving, no distraction

Consciously resist speeding, overcrowding, overloading and fatigue driving and other traffic violations that are easy to cause trouble. When friends and relatives get together, always remember to drink and not drive, and don’t take chances and try your best.

Law-abiding travel, civilized courtesy

Keep a peaceful mind, don’t drive a quarrelsome car, don’t be strong, don’t change lanes at will, and don’t drive distracted. In case of slow roads and traffic jams, you should queue up in an orderly manner, without congestion.

Seat belt = life belt, both front and rear rows should be fastened.

Please fasten your seat belt when traveling by car. When driving with children, please choose a child safety seat suitable for their age and weight, and avoid holding children or letting them sit in the co-pilot position.

Refuse to take illegally operated and overcrowded vehicles

If you choose road passenger transport for your holiday return trip, please take a vehicle with legal operation qualification at the regular passenger transport station, and do not intercept the vehicle outside the station or beside the road.

Don’t panic when there is a traffic accident.

If there is a minor traffic accident on the urban road, transfer the vehicle as soon as possible after fixing the evidence, and take the quick compensation procedure to avoid affecting the traffic.

Part.02

Special reminder for highway driving

01

Plan the route in advance

Before you get on the expressway, you should check the vehicles, plan the route and confirm the destination exit. Don’t change lanes suddenly or continuously, and don’t turn on the turn signal at the entrance and exit of expressway ramp, service area or interchange. If you miss the exit, keep going at a high speed, don’t slow down, don’t hesitate, drive out at the next exit and then turn around.

02

Don’t occupy the emergency lane

Casually occupying the emergency lane not only occupies the life passage, but also easily induces a rear-end collision accident, and the consequences are very serious when an accident occurs on the expressway!

03

Don’t park at will.

On the expressway, you can only stop when the vehicle has mechanical failure or other emergencies. At this time, the car should be parked in the emergency parking zone on the right side of the road, double flashing lights should be lit, and reflective warning signs should be placed 150m behind the car. The people inside the car must evacuate to the guardrail quickly.

04

Don’t drive tired.

Drivers must ensure adequate sleep, arrange their trips reasonably, pay attention to the combination of work and rest, and rest for no less than 20 minutes after four hours of continuous driving.

05

Don’t drive too fast.

The speed limit of the expressway is generally within 120km/h, so it is necessary to strictly observe the speed limit requirements of the expressway, and it is forbidden to drive too fast, fight against cars and overtake on the right side, so as to ensure the safety of life and property of yourself and others. In case of traffic accident on the expressway, please remember to call the police when the car pulls over, warns quickly and people evacuate.

Remind drivers and friends again.

Always remember safety on the way back.

Pay attention to weather changes and road information in advance.

Reasonable arrangement of travel time and route

Civilized and law-abiding, arrive at the destination safely.

Original title: "Attention! Working hours have changed! 》

Read the original text

Topic: Many areas in China have suffered from heavy snow and freezing disasters.

Yesterday, a thick layer of snow fell on the roof of Dianjiang County.

　　Yesterday afternoon, the Central Meteorological Observatory issued the highest-level red alert of blizzard, indicating that there were blizzards in some areas such as Hunan, Hubei, Henan, Anhui and Jiangsu. The China Meteorological Bureau also launched the Class II emergency response order of the early warning and emergency plan for major meteorological disasters. The State Council held an emergency video conference to deploy various security work.

　　More than 10 provinces entered a state of emergency.

　　According to the emergency response order, China Meteorological Bureau, National Meteorological Center and other national meteorological departments, Guizhou, Hunan and other 10 Yu Sheng (autonomous regions and municipalities) meteorological bureaus immediately entered the secondary meteorological emergency response state.

　　According to the order, the Central Meteorological Observatory added a national weather consultation every day, and organized relevant provincial (autonomous regions and municipalities) meteorological observatories to hold weather consultation at any time as appropriate.

　　Wen Jiabao: The difficult period has not yet passed.

　　During the snowstorm in recent days, the work of coal, electricity and oil transportation is facing a very severe situation, and 17 provinces (autonomous regions and municipalities) across the country have cut off electricity.

　　At yesterday’s teleconference, Premier Wen Jiabao of the State Council pointed out that the shortage of coal, electricity and oil transportation in China is likely to intensify, and the most difficult period has not yet passed, so we should make full preparations. Comprehensive Xinhua News Agency, etc

　　4.67 million people in our city suffered losses of 568 million.

　　After a snowfall in December 1991, after a lapse of 17 years, it snowed again in the main city of Chongqing yesterday. However, the snowstorm and low-temperature freezing disasters in some districts and counties in recent days have caused direct economic losses of 568 million yuan to our city, and the municipal government has urgently launched an emergency plan for meteorological disasters.

　　It snows in all districts and counties except Wansheng.

　　The reporter learned from the meteorological department that there were intermittent sleet or light snow in other places except Wansheng yesterday.

　　Cheng Bingyan, director of the Climate Center of the Municipal Meteorological Bureau, said that the reason why there was no snowfall in the main city for 17 years was mainly because since the 1990s, the urban area has always been in the stage of warmer winter temperatures.

　　20 districts and counties in the city were affected.

　　Since January 12th, our city has suffered from extensive, intense and long-lasting low-temperature rain and snow.

　　According to preliminary statistics, as of the 27th, 20 districts and counties (autonomous counties) in the city were affected by disasters, with 4,678,200 people affected, 3,458 people who were transferred urgently, 487,400 people who had difficulty drinking water, and 5,787 people who were injured or injured due to disasters. The affected area of crops is 123.69 thousand hectares, and the area of crop failure is 20.18 thousand hectares; 51,200 livestock and 136,400 poultry died due to the disaster; 2753 houses collapsed and 5981 houses were damaged. Until yesterday, the low temperature disaster has caused the direct economic loss of our city to rise to 568 million yuan.

　　Start the first special major warning.

　　Yesterday, with the continuation of the disaster, the municipal government launched the "Emergency Plan for Sudden Meteorological Disasters in Chongqing", and the early warning level was particularly serious meteorological disasters.

　　It is understood that this is the first time in the history of the city’s emergency office to launch an emergency plan for particularly serious meteorological disasters.

　　At the same time, the municipal government decided to urgently allocate 48.3 million yuan of living relief subsidies for victims and 8,000 beds of disaster-relief quilts to help the needy people in the disaster-stricken areas solve their living difficulties in winter and spring and the current snowstorm.

　　Related links

　　After the 1980s.

　　There are only four snowfalls in the main city.

　　The meteorological records of Shapingba monitoring station (which mainly records the meteorological conditions in the main city) from 1950 to now show that the snowfall in the main city of Chongqing was the highest in the 1950s, with 14 snowfalls in eight years. The 1970s was followed by 13 snowfalls in five years. Since the 1980s, there have been only four snowfalls in 1980, 1984, 1991 and yesterday.

　　-Launching emergency plans for meteorological disasters of particularly serious magnitude.

　　Relevant departments at all levels have entered an emergency state;

　　The affected areas and counties launched emergency plans and strengthened emergency duty.

　　-Enter the secondary meteorological emergency response state.

　　Implement a 24-hour foreman system;

　　Submit the actual weather to China Meteorological Bureau before 8: 30 every day;

　　Report the work to China Meteorological Bureau before 17: 00 every day;

　　Report all kinds of major emergencies at any time.

　　Small data

　　Meteorological disasters are divided into four levels.

　　Meteorological disasters in our city are divided into general meteorological disasters (Grade IV), major meteorological disasters (Grade III), major meteorological disasters (Grade II) and particularly major meteorological disasters.

　　Particularly serious meteorological disasters refer to:

　　1. Meteorological disasters in which extreme weather and climate, such as particularly heavy rain and heavy snow, affect a large area of more than 50 square kilometers, causing more than 30 deaths or economic losses of more than 50 million yuan;

　　2. Extreme weather and climate events or extremely disastrous weather processes occur in many counties (autonomous counties);

　　3 extreme weather and climate events that may have a significant impact on the economy and society of our city in most areas of our city.

　　Early warning signal interpretation

　　-Blizzard warning signal

　　Blue: within 12 hours, the snowfall will reach more than 4 mm, or it has reached more than 4 mm and the snowfall continues, which may have an impact on traffic or agriculture and animal husbandry.

　　Yellow: The snowfall will reach more than 6 mm within 12 hours, or it has reached more than 6 mm and the snowfall continues, which may have an impact on traffic or agriculture and animal husbandry.

　　Orange: within 6 hours, the snowfall will reach more than 10 mm, or it has reached more than 10 mm and the snowfall continues, which may or has already had a great impact on traffic or agriculture and animal husbandry.

　　Red: The snowfall will reach more than 15mm within 6 hours, or it has reached more than 15mm and the snowfall continues, which may or has had a great impact on traffic or agriculture and animal husbandry.

　　-Road icing warning signal

　　Yellow: When the road surface temperature is lower than 0℃, precipitation will occur, and road icing may occur within 12 hours.

　　Orange: When the road surface temperature is lower than 0℃, precipitation will occur, and roads that have a great impact on traffic may freeze within 6 hours.

　　Red: The road surface temperature is lower than 0℃, precipitation occurs, and road icing that has a great influence on traffic may occur or has occurred within 2 hours.

Editor: Yin Wei

Text | Cosmetics News Zou Xinchen

Gucci (Gucci), Prada (Prada), Hermes (Hermes), Burberry (Burberry) … These luxury brands are well-known in the fashion world. In recent years, they have stepped into the beauty industry "cross-border" one after another, which was once regarded as a "dimensionality reduction blow" by KOL and fans. Recently, however, the slow growth of Gucci Beauty seems to be a microcosm of the dilemma of these luxury fashion brands in the beauty market: it is not as easy as imagined that "blue blood" aristocratic luxury brands make beauty across borders.

The rotation of 01 brand creative directors is like a cursory tour, and the beauty product line is overwhelmed.

"Everyone wants to know what’s next for Gucci Beauty." Joan Kennedy, a columnist of Business of Fashion, said in her report.

In 2019, Coty Group relaunched this beauty brand. At that time, the creative director of Gucci was Alessandro Michele, who brought his minimalist and emotional style into all aspects of the brand, and the beauty business was also affected by it. Gucci Beauty’s product packaging is characterized by bright flowers and retro style, and it is featured by punk musicians such as Dani Miller. It is eccentric and exaggerated, which is very in line with Michelle’s aesthetics. "But in terms of product content, it is no different from other brands of eye shadow discs and lipsticks." Joan said.

At first, Michelle’s novel concept caused a shock in the fashion and beauty industries, and the sales of Gucci Beauty products soared. However, with the novelty brought by Michelle’s aesthetics gradually disappearing, consumers’ "aesthetic fatigue" on Gucci has become more and more obvious. During 2020-2021, Gucci’s sales continued to decline. In November 2022, Michelle left her job, and before the new creative director took office, the men’s show in January designed by the former was greatly reduced in scale, and the same reduction also appeared in beauty. Gucci Beauty declined to comment on it.

The dilemma of Gucci Beauty has sparked a heated discussion in the industry about how luxury fashion brands should carry out their beauty business. Historically, it has always been a challenge to combine fashion and beauty makeup, which run on different time axes and serve different customers. For the beauty product line of fashion brands, it may be an effective strategy to "completely accept" the aesthetics of creative directors, but relying too much on the aesthetics of creative directors will also bring risks, especially after luxury brands have developed the habit of rapidly rotating creative directors.

In recent years, the term of the creative director of luxury brands has become shorter and shorter. For example, Ann Demeulemeester, Bottega Veneta and Burberry all "sent away" their former creative directors in less than five years. "If the beauty business is consistent with the overall aesthetic style of the brand, replacing the creative director will inevitably lead to the redesign of the packaging of beauty products, which requires high operation of the operation department and will affect the overall profitability." Tony Wang, founder of brand strategy consulting firm Office of Applied Strategy, said in an interview with BOF.

"For example, in Gucci, it seemed reasonable at that time to let Michelle have more say in beauty, but with the change of brand creative director, Gucci Beauty also followed the overall style of’ Ben Jia’ and chose to take traditional aesthetics as the design center, which caused its brand image to be separated from the previous Michelle period." Tony Wang said, "This image transition is not only slow, but also very expensive."

"Because clothing is seasonal, the cost of redesigning fashion is lower, and consumers will soon forget the style of last season. But in terms of beauty, once you produce a large amount of inventory, it is not easy to change the product packaging. " Tony Wang added.

02 luxury brands are in trouble, beauty and fashion style "fight"

Traditionally, luxury fashion brands sell their beauty products to giants such as L ‘Oreal, Estee Lauder and Coty, who are responsible for the specific development, marketing and distribution of products under the guidance of brand creative directors.

"On the bright side, these authorized beauty product lines can enhance the brand image in disguise. Smaller fashion brands like Ba Erman or Magira can expand their beauty product lines without investing their own funds through authorized cooperation with L ‘Oré al Group. " Mario Ortelli, managing partner of Ortelli & Co., a luxury goods acquisition company, said. "However, in a negative sense, this kind of" two-management "behavior will also split luxury brands, resulting in a lack of cohesion in the brand as a whole, thus weakening the brand image."

"Of course, the licensee naturally wants to renew the contract with the brand, but their top priority is to make as much money as possible during the contract period, rather than maintaining the overall tonality and brand image of luxury brands." Ortelli said, "But for luxury brands, the latter is the most important."

When the beauty products authorized by large groups deviate from the style of the creative director of luxury brands, the results will also confuse consumers. For example, in 2018, Coty Group launched a publicity campaign for Burberry’s "She" perfume, adopting the style of Christopher Bailey, the former creative director of Burberry. However, not long after, Riccardo Tisci, the brand’s new creative director, released the brand concept centered on street clothes and adopted a more modern new logo and letter pattern, and the publicity campaign was dropped.

Similarly, Valentino Beauty, which was launched in 2021, uses big red as the product packaging. Although this hue will remind consumers of the brand image of Valentino in the last century, it has nothing to do with the electro-optical pink recently promoted by Pierpaolo Piccioli, the brand creative director.

"This’ deviation’ means that those’ new’ consumers who are attracted by beauty products lack a clear understanding of the style of luxury brands themselves." Ariel Ohana, managing partner of investment bank Ohana & Co., said, "This chronic’ brand image erosion’ is hard to find, especially if luxury brands cooperate with licensees for a long time."

"The story and overall image created by a brand are the most important assets of luxury brands." Tony Wang also agreed with Ohana that "the brand image found by luxury consumers in the beauty products they buy should be consistent with the brand as a whole, otherwise, it will damage the brand’s long-standing historical reputation."

Ohana added: "If this will damage the overall image and reputation of the brand, even if the brand has performance growth in the next few decades, one day, the brand will pay for it."

Dior: keep a balance between beauty and fashion.

Luxury brands such as Chanel and Dior choose to firmly control the beauty products business in their own hands. This internal operation mode gives brands more control-not to mention higher profit margins. Audrey Depraeter-Montacel, managing director and head of beauty business of Accenture, said, "Many mysteries surrounding the production of beauty products have been solved, and it is easier to launch beauty products now than it was ten years ago. However, this still requires the brand to take out a lot of time and money; In addition to investing in products, marketing and distribution capabilities, operating the beauty business internally requires luxury brands to change their way of thinking and require more interaction between R&D departments and commercial operations departments. "

"A luxury brand like Dior, which has more budget and higher popularity, has stronger independence in its beauty business." Audrey added, "The perfume of this brand has its own uniqueness, but it has little to do with the fashion of the brand. For example, Sauvage perfume endorsed by Johnny depp in 2015 can’t reflect the brand creative director Kim Jones’ understanding of the brand’s men’s wear style. If you ask anyone on the street, they may not know that Sauvage is Dior’s perfume, but it is still the most popular perfume in Dior’s history and a huge driving force for brand performance. "

But even if it is independent like Dior, it still dares not completely separate the brand image from the beauty business. Today, its new design logo is appearing in its cosmetics and perfume products, and the design of its creative director Maria Grazia Chiuri is also appearing in some advertisements of beauty products, such as Grisdiol perfume.

"I think it is necessary to try. Beauty cosmetics can be used as a channel to understand the response of luxury brands to fashion elements, or to attract new audiences, such as Generation Z consumers." Thomas Zeldari, a professor of luxury marketing at new york University, said. "With the increasingly fierce competition in the beauty market, luxury brands now have to compete not only with savvy rising stars, but also with each other. How to strike a balance between fashion style and beauty products is a problem that all major luxury brands need to consider in the future. "

　　2008 is a changing year for China real estate market. The role of the national macro-control policy shows that the transaction volume of commercial housing, which used to be booming in supply and demand, has dropped sharply, and the rising house prices are beginning to decline. The capital chain of real estate developers is tight, buyers are in a state of collective wait and see, and the real estate market is booming.

　　When the irrational fanaticism of "real estate speculation by the whole people" gradually weakens, people suddenly find that the changes in the housing market and the rise and fall of housing prices are not as simple as the figures themselves, but involve social and economic development and people’s well-being. As one of the pillar industries closely related to national life, how will China real estate industry at the crossroads balance the two propositions of "promoting growth" and "protecting people’s livelihood" in 2009?

　　The change of the market: the quantity falls and the price lags behind, and the "turning point" of the property market comes.

　　At the end of 2007, Wang Shi, the head of Vanke, put forward the "turning point" theory when the property market in China was still booming, which was refuted by many people inside and outside the industry. However, just one year later, even the most optimistic people have to admit that the real estate market in China is facing a severe situation.

　　According to the data released by the National Bureau of Statistics, from January to November 2008, the national commercial housing sales area was 490 million square meters, down 18.3% year-on-year. Among them, the sales area of commercial housing decreased by 18.8%. At the same time, the monthly year-on-year increase of house prices in 70 large and medium-sized cities nationwide reached an all-time high of 11.3% in January 2008, and the increase rate accelerated and decreased to 0.2% in November 2008. The house prices in index cities such as Shenzhen, Shanghai and Beijing declined to varying degrees.

　　In Shenzhen, where house prices rose all the way in 2007, the average price of commercial housing fell from 17,400 yuan in October 2007 to 11,800 yuan in September 2008, and even fell below the 10,000-yuan mark during the National Day. In the first nine months of 2008, the sales area of new commercial housing in Shenzhen was 2,599,400 square meters, a year-on-year decrease of 47.81%.

　　In Shanghai, with Vanke taking the lead in price reduction, many real estate giants followed suit, and house prices began to turn around. In August 2008, the second-hand housing price index in Shanghai changed from rising to falling for the first time. In September, the price of commercial housing in Shanghai showed obvious signs of decline. Beijing can’t be immune. In September 2008, house prices in Beijing dropped by 0.2% month-on-month, which is the first time that house prices in Beijing have declined since 2005. By November, the increase of housing sales price in Beijing dropped by 2.3 percentage points from the previous month, and the decline rate exceeded 2 percentage points for the first time.

　　The arrival of the "cold winter" in the property market has made the developers who used to be "monolithic" in price "flexible". Many properties have begun to be discounted, buying houses to send property, sending home appliances and even sending cars, and various promotional methods have appeared in BLACKPINK; Property buyers who have always been in a weak position have the confidence to wait and see.

　　Policy change: from "pressure" to "promotion" to ensure healthy development

　　In 2008, the China real estate market, which was at the turning point, began to feel the pressure. The capital chain of real estate developers began to be tight, and the phenomenon of bottom price transaction, auction and even "land withdrawal" began to appear in various places. The sharp cooling of the land market has led to a sharp drop in the land transfer income of local governments. More importantly, as one of the pillar industries, the prosperity of the real estate industry is closely related to the development of local economy.

　　In this context, some local governments have launched measures aimed at "activating" the real estate market. In August 2008, the Shenyang Municipal Government announced a series of plans to warm up the market, and Xi ‘an, Xiamen, Changsha, Chengdu and other places also successively introduced preferential measures for buying houses, including tax exemption and tax reduction, and housing subsidies, hoping to stimulate consumption in the real estate market.

　　After a wave of bottom-up actions to stimulate the recovery of the real estate market, China’s real estate regulation and control policies ushered in an "inflection point" from "suppression" to "promotion" in October 2008. On the 17th of that month, the executive meeting of the State Council made arrangements for the economic work in the fourth quarter. Besides "increasing the scale of affordable housing construction", it first proposed "reducing the taxes and fees for housing transactions and supporting residents to buy houses". In December, a series of preferential measures were introduced intensively. The executive meeting of the State Council held on December 17th put forward policy measures such as relaxing the second home loan, reducing business tax and increasing the credit of housing enterprises. On the 21st, the General Office of the State Council issued "Several Opinions on Promoting the Healthy Development of the Real Estate Market", proposing a number of policies such as supporting housing enterprises to reduce prices and promote sales; On the evening of the 22nd, the central bank announced a rate cut for the fifth time that year, and at the same time lowered the deposit reserve ratio. Among the five key tasks in 2009 assigned by the Central Economic Work Conference at the end of 2008, two of them are related to real estate, "to combine the desire of residents to improve their living conditions reasonably with the role of real estate as a pillar industry"; "Increase the supply of affordable housing, reduce the burden of residents’ reasonable purchase of self-occupied ordinary commodity housing, and give play to the positive role of real estate in expanding domestic demand".

　　In this context, 2009 will be a crucial year to accelerate the construction of affordable housing. Qi Ji, deputy director of the Ministry of Housing and Urban-Rural Development, believes that increasing the supply of affordable housing will make many low-income groups no longer be mixed with the supply targets of the commercial housing market, which is conducive to stabilizing the price of the commercial housing market. Relevant experts believe that the policy orientation of combining "satisfying residents’ desire to improve their living conditions reasonably" with "giving full play to the role of the pillar industry of real estate" and emphasizing "protecting people’s livelihood" at the same time of "promoting growth" will enable China’s real estate market to walk on two legs, and its future development will be more stable and standardized.

　　Change of demand: "De-foaming" can stimulate the return of "rigid demand" in the market.

　　A fact that is more comforting than various favorable and warm-up policies is that the desire and demand of China people to improve their housing conditions still exist rigidly. The sales of some well-known large-scale and some small-sized properties with large discounts have become a proof of the "rigid demand" for residents to improve their housing conditions.

　　However, there are signs that a large number of property buyers are still on the sidelines. The 2009 Blue Book of Economy published by China Academy of Social Sciences pointed out that in 2009, it is still difficult for real estate demanders to get out of the wait-and-see situation in a short period of time. Real estate speculators will withdraw from the market to varying degrees due to the decline in speculative ability, and the demand for self-occupation of first-time home buyers will be more cautious. Real housing demanders who remain in the market will put forward higher requirements for real estate products.

　　"The reason why ordinary people will wait and see is because the current housing prices are still far higher than the expectations of ordinary people." Wang Shengxue, president of Shaanxi Real Estate Research Association, believes that the current situation shows that the era of real estate profiteering is gone forever. If developers want to tide over the difficulties, they must reasonably control profit margins and win market recognition by "defoaming" housing prices.

　　However, although the housing market has turned around and walked away, an interest pattern that has not been shaken so far is that the cost of land acquisition and various "public relations" costs still account for 50% or even higher of the price composition of commercial housing. "We can cut profits, but gray costs cannot be compressed." At the end of the year and the beginning of the year, a real estate agent explained why he was still carrying the price down.

　　Real estate developers will die, and buyers will certainly die. The once-sung "Don’t sell after death" sound is still ringing in the stock market, and the clanging sound of "Don’t buy after death" seems to ring again in the property market. Relevant persons pointed out that when the "dream of living in peace" of thousands of households still has to be blended with the "land finance" of local governments in the housing market, the "blowout" of housing demand in the market will probably become a long wait. (Reporter Shi Zhiyong)

Editor: Gao Song