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Text | Financial Street Lao Li

Geely Holding is a hot spot in the global capital market, and Krypton will be its most imaginative sector.

Yesterday, Krypton announced that the ZEEKR M-Vision concept car will have mass production conditions in 2024. This car is an exclusive vehicle customized and developed for the Waymone driverless team based on the ZEEKR M-Vision concept car, which means that Krypton has taken an important step in the field of autonomous driving.

At the end of last month, Geely Automobile announced that it had submitted a proposal to the Hong Kong Stock Exchange to spin off Krypton and list it independently. The Stock Exchange has confirmed that listed companies can spin off. Although there is still a long way to go before Krypton goes public independently, it has at least taken the first step.

There are a lot of news disclosed by the industry these days. Today, Lao Li will talk with you. Why did the extremely split layout start long ago? What are the strategic considerations for spin-off listing? What are the challenges of the split listing of Krypton?

Krypton split, early signal?

The capital market has always had high expectations for Geely Holding, but frankly speaking, most funds are looking forward to "Geely": in the secondary market, although Geely Automobile’s Hong Kong stocks once made many investors earn the first pot of gold, the whole Hong Kong market is not so good; In the primary market, Geely Holding’s various sectors are booming, but there are not many external financial funds that can be invested.

Listed companies under Geely Holding include Geely Automobile, Volvo Automobile, Polar Star Automobile, Yikatong, etc., and the proposed listing sector includes Cao Cao’s trip, etc., and the listing locations include Hong Kong, the United States and Europe. As the most important intelligent electric vehicle sector under Geely Holding, it is reasonable to go public.

According to the capital market research, Geely has been preparing for the independent listing of Krypton since its establishment. Geely has two main actions: one is to open financing for Krypton, and the other is to load high-quality assets.

Let’s talk about the first action-open financing.

As we all know, Geely always wanted to go public in science and technology innovation board, but in June, 2021, Geely withdrew its listing application because of the tightening IPO policy in science and technology innovation board. At the same time, Geely Automobile announced that it would seek different financing schemes for the extremely krypton brand, that is, from this time on, the extremely krypton independent listing plan was officially launched. At the same time, Geely Holding Group and Beilun District of Ningbo signed an investment cooperation agreement for the extremely smart electric vehicle project, and the global headquarters of extremely smart technology company settled in Ningbo.

Later, everyone became more clear. In August last year, Krypton launched the Pre-A round of financing. The financing targets included ecological partners such as Contemporary Amperex Technology Co., Limited, Billie Billie and Intel Capital. The publicly disclosed financing amount was 500 million US dollars, corresponding to 5.6% of the shares. According to this figure, the post-investment valuation of Krypton in August 2021 was close to 60 billion yuan.

Two months later, Geely Automobile announced that it would buy back part of its equity. By the end of Geely Automobile’s 2021 annual report, Geely Automobile held 59.71% of its equity. As for the specific shareholding structure behind it, there is no public disclosure at present.

Not surprisingly, in the next year or two, Krypton will further carry out external financing, but not too many shares will be sold, and Geely will have absolute control over the enterprise.

The second action of the split listing of Krypton is the merger of high-quality assets. Merging high-quality assets is a common practice in the capital market, with two main purposes: First, after merging high-quality assets into Krypton, it can support the listing of Krypton and obtain a good premium; conversely, Krypton will also drive the original assets to increase the premium and achieve the effect of killing two birds with one stone.

In July last year, Krypton Group (Krypton Holdings and its subsidiaries) entered into a CEVT acquisition agreement, a vast energy acquisition agreement and a Ningbo Weirui subscription agreement to acquire assets and technologies needed for R&D, production and sales of electric vehicles.

So far, Krypton holds 51% equity of Ningbo Weirui, 49% equity of Times Geely and 30% equity of Vast Energy. It can be seen that all the best assets of Geely Holding on power batteries and charging services have been loaded to Krypton.

Split and go public, kill two birds with one stone?

Seeing this, many friends will ask why Krypton will be split and listed, or what will Krypton bring to Geely Holding after the split and listing? In Lao Li’s view, apart from obtaining high premium in the primary and secondary markets, it is more important to serve Geely Holding Group.

In the past few years, although Geely’s industries have spread all over China, Geely’s capital has been globalized. For more than a decade, capital globalization has also driven industrial globalization. In the new stage of development, it will be the general trend for industry and capital to return to China. On the new energy vehicle track, neither the American market nor the Hong Kong market can get the same treatment as the domestic market. Most importantly, the market, industrial chain and capital of new energy vehicles are all in China.

Geely Automobile has been conceiving the A+H capital layout, looking at the performance of BYD, Contemporary Amperex Technology Co., Limited and Great Wall Motor in A-shares, and then looking at the performance of Geely Automobile in Hong Kong stocks, we can see from a glimpse that Geely Automobile will get a new financing path after the listing of A-shares, but for various reasons it backfired.

In the announcement, the spin-off terms of Krypton, such as listing place, listing time and sale scale, have not yet been determined. In fact, it is in the early stage of listing, and Krypton itself cannot be determined. Lao Li believes that according to Geely Holding’s strategy and external market environment, Krypton is likely to give priority to listing in science and technology innovation board, and of course, Hong Kong market and American market are not excluded.

Some friends of Lao Li said that the probability of listing Krypton in science and technology innovation board should be above 70%, on the one hand, because it serves the overall strategic layout of Geely Holding, and on the other hand, because the overall valuation of A shares is higher than that of Hong Kong, especially the new energy sector, which will be far ahead of the Hong Kong market in the next decade or even longer, and Krypton will get a better valuation premium than Hong Kong for its spin-off listing in science and technology innovation board and its spin-off listing on Growth Enterprise Market in the future.

The strategic layout of Geely Holding is very important, and it is also important to maximize the "assets". There is a saying in the secondary market.

At present, most new energy automobile companies don’t make money, and so does Krypton. According to Geely Automobile’s financial report, Krypton’s revenue in 2021 was 2.868 billion yuan, and its net loss was 1.010 billion yuan. The loss in the first half of this year reached 759 million yuan, with an average monthly loss of 126 million yuan. In the final analysis, these inputs and losses were borne by Geely Holding, or Li Shufu personally.

In the process of spin-off, Krypton can raise funds in the primary market, or refinance after listing, so as to obtain greater funding channels. At the same time, after the split-up of Krypton, it can also greatly alleviate the financial burden of the listed company Geely Automobile, optimize the financial statements, obtain a higher return on investment than before, and boost the valuation of the secondary market.

In addition, for Krypton itself, the spin-off will also promote the company’s main business to be more focused and more transparent, which will also help to convey a clear corporate image to the capital market and gain the recognition and support of investors.

Where are the challenges and dawns?

From the general direction, the split listing of Krypton is a perfect path, but it is not easy to walk. Lao Li believes that the biggest challenge at present is not internal, but external, which is not only a problem that extremely krypton will encounter, but also a problem encountered by other new energy vehicle companies.

Lao Li has mentioned many external problems before, but each family also has difficulties. For example, Zhongchuang Singapore Airlines and Zero Run Auto are listed in Hong Kong, and the pressure from shareholders has forced everyone to go. Weimar has also slowed down the pace of listing in Hong Kong, not because it doesn’t want to go to Hong Kong, but because its valuation is too low.

In the past two years, a number of new energy vehicle enterprises hatched by traditional giants have been added to the market, such as GAC Ai ‘an, SAIC Zhiji, Dongfeng Lantiu, Great Wall Salon, Chang ‘an Aouita, etc. After the capital market targets increase, the market will naturally kill the valuation, and the number of people sharing the cake will increase, and the value of each cake will naturally decrease.

So waiting is the best way for companies that are not short of money. The idea of extreme krypton may be to choose to promote the listing process first and then start the listing according to the appropriate time and price. A brokerage analyst also put forward the possibility that the news of the spin-off listing will pave the way for the A round of financing in the next 1-2 years. After all, some industrial funds have already made contact with Krypton.

For Krypton itself, at present, both science and technology innovation board and HKEx have put forward new auditing requirements for R&D capabilities of new energy vehicle companies. From 2020 to this year, many vehicle companies and Internet companies have stopped IPO due to "insufficient R&D level". We will wait and see how Krypton can play this card.

Despite the poor external environment, the sales volume of krypton has been exceeding expectations. In the first three quarters of 2022, the cumulative sales volume of krypton was 39,500 vehicles. After entering October, the delivery of krypton entered the fast lane, and the monthly delivery volume exceeded 10,000 vehicles, reaching 10,119 vehicles, an increase of 22.3% from the previous month. But the delivery pressure of krypton is not small.

Despite this, Geely is still at the forefront of domestic car companies, and its layout in the capital market is mainly around mergers and acquisitions and spin-offs. In the past ten years, Geely has been carrying out mergers and acquisitions, from traditional cars to new energy, from intelligent networking to ecology, achieving good synergy, while spin-off listing is a means of asset divestiture, which broadens the company’s financing channels through high-quality asset spin-off.

Generally speaking, there are two types of companies listed in the capital market: one is a growing subsidiary with strong profitability, such as BYD’s Foday Battery, and the other is an incubation platform company, such as Sina Weibo, which is incubated by Sina. From this point of view, krypton belongs to both at present, and will get a higher valuation in the capital market.

The listing of krypton will open up new ideas for Geely Holding, and will also open up new ideas for the industry.

　　Zhongxin. com, Taizhou, December 12 (Reporter Fan Yubin correspondent Cao Hongbing) "The month is 8-20 kg thin, pure plant extraction, no side effects." A online celebrity "weight loss coffee", which claims to be able to lose weight without dieting and exercise, is actually a three-no product, with drugs banned by the state, but it is marketed in 20 Yu Sheng cities nationwide. On the 12th, the police in Taizhou, Zhejiang Province held a press conference on the case of illegally adding banned drugs "weight loss coffee" to inform the case.

　　Pictured: seized items. Photo courtesy of Xianju Public Security

　　Recently, the public security organs at Taizhou and Xianju cities and counties, together with the market supervision department, with the assistance of the Ali special team, have launched a unified network-closing operation in Xianju, Zhejiang, Suzhou, Jiangsu and Changbai Mountain, Jilin, and smashed a full-chain criminal gang that produces and sells toxic and harmful weight loss coffee and candy online, and arrested 10 suspects headed by Xie Moumou, Zhang Mou, Yin Moumou and Chen Moumou, and approved the arrest of 2.

　　Pictured: the scene was seized. Photo courtesy of Xianju Public Security

　　It is reported that, All kinds of toxic and harmful coffees in online celebrity, such as Amorcoffee (powdered coffee), DLSLLMMINGCOFFE (black coffee), caféJessica (green coffee), DORAMACCHIATO (purple coffee), supersugar (Madge VC cocoa soft candy, compound fruit and vegetable candy), Nina fat-burning coffee and coffee with coffee, have been seized. The case is being further explored.

　　Pictured: press conference. Photo courtesy of Xianju Public Security

　　After testing, the seized weight loss coffee contains sibutramine and phenolphthalein, which are banned by the state. Such additives can cause serious toxic and side effects such as trance and cancer.

　　Illegal drugs were detected in online celebrity coffee.

　　In May this year, the police of Xianju County Public Security Bureau found that someone was selling weight loss coffee and candy on WeChat, Tik Tok, Xiaohongshu and other platforms, and the network spread over more than 20 provinces and cities such as Zhejiang, Henan and Guangdong. Someone left a message on the platform to report dizziness, palpitation and insomnia after taking these products.

　　Further investigation by the police found that these slimming products were all three-no products, but the selling price was as high as 300-500 yuan per package.

　　On July 7th, Ms. Li, a citizen of Xianju, reported to the police station in her jurisdiction that she had spent nearly 2,000 yuan on a weight loss coffee from her friends on WeChat, and after drinking it several times, her body appeared dizziness, leg weakness, drowsiness and other symptoms. After examination by the hospital, the value of alanine aminotransferase was seriously high, and liver damage occurred, but this WeChat friend could no longer be contacted.

　　The police entrusted the weight loss coffee purchased by Ms. Li to the market supervision department for testing, and the results showed that the product contained the banned drug "sibutramine".

　　Sibutramine was originally used for adjuvant treatment of obesity, but because of its great side effects, it will lead to increased heart rate and blood pressure, and even lead to stroke and death in severe cases.

　　According to the analysis of police data, it is preliminarily determined that this is a case of extra-large network producing and selling harmful food across provinces. The local seller of Xianju is Chen Moumou, who has online stores on WeChat, Tik Tok and Xiaohongshu, and many of his subordinate agents are Yang Moumou, a WeChat friend who buys products from Ms. Li. After tracing at different levels, it was found that Chen was a couple of Yin who lived in Yangcheng Lake, Xiangcheng District, Suzhou City temporarily, and gradually found out the operation of the intermediate link of the whole manufacturing and selling of harmful food gangs.

　　On September 30th, the public security organs at Taizhou and Xianju, together with the market supervision departments, launched the first round of network-closing operations in Xianju and Suzhou, arresting 6 suspects, destroying 6 sales dens and 1 packaging warehouse, and seizing more than 160 boxes of online celebrity’s poisonous and harmful coffee and candy in various packages, with a case value of more than 5.6 million yuan.

　　According to Yin Moumou and Chen Moumou and others, they don’t produce coffee. These coffees are purchased from the Internet at a purchase price of 80 to 90 yuan per pack. The terminal sales price is 320 yuan, and the wholesale price of the developed off-line Wechat business is around 150 yuan.

　　The police destroyed the production and sales network.

　　After massive data analysis and layer-by-layer tracking, all the clues point to — — Xie Moumou, Zhang Mou and Xu Moumou, Erdaobaihe Town, Antu County, Jilin Province.

　　On November 10th, a frontier arresting group consisting of nearly 20 policemen and market supervision staff from Xianju County Public Security Bureau quietly entered Erdaobaihe Town to start work.

　　In the ice and snow, after a week’s follow-up, the investigators used a variety of investigation methods to grasp the whereabouts of the suspects Zhang and Xie Moumou, as well as vehicles, production dens, warehouses and so on.

　　On November 22nd, the arresting team was divided into two groups. After tracking and observing, they seized the Zhangjia couple, their son and Xie Moumou who were producing and filling and selling online at home in a production den.

　　In the production dens, the staff of the task force saw that the room was covered with dust, not only the environment was messy, but also all kinds of coffee ingredients were randomly packed in bags for animal feed or scattered on the dark ground.

　　Black workshops produce "three noes" coffee

　　After investigation, 27-year-old Xie Moumou and 26-year-old Zhang are lovers. In 2017, Xie learned that adding sibutramine or phenolphthalein to coffee had a significant weight loss effect, so together with Zhang, he purchased coffee raw materials, sibutramine and production equipment from the Internet. Without obtaining the Food Production License and the Food Business License, he rented two simple temporary buildings as the production series "weight loss coffee" for production and filling dens, and the sales warehouse dens were located in the garage beside his home.

　　Zhang and his parents, Zhang Moumou and Xu Moumou, are responsible for the production and filling. Xie used Tik Tok, WeChat, Pinduoduo and other social platforms to communicate and find an agent. Once an order was made, Zhang’s parents used a pseudonym at will to conduct sales and circulation through logistics delivery channels.

　　In order to expand the sales and influence of the products, Xie Moumou promoted the product packaging as a so-called "health food" with high-end import and remarkable curative effect, claiming that all the raw materials of his products were extracted from wild berries in Spain and South Africa without any side effects.

　　Under such packaging and publicity, the weight loss coffee produced by it seems to be a "magic medicine", which is popular among beauty lovers and some illegal Wechat business, and the product sales are very good. According to the preliminary investigation, the national agent sales spread over more than 20 provinces, involving more than 66 million yuan. (End)

-Xiaomi car information first exposure: "Yan value is comparable to Porsche Taycan, and the price may be between 300,000 and 400,000."

Last night, car blogger Han Lu revealed in Weibo that Xiaomi Automobile will appear on the website of the Ministry of Industry and Information Technology recently (the original blog has been deleted), and brought many revelations. Judging from the exposure information, Xiaomi’s first model is positioned as a C-class luxury sedan and will launch multiple versions. According to Lei Jun, founder, chairman and CEO of Xiaomi, Xiaomi Automobile will be listed in the first half of next year.

The blogger also said that Xiaomi Automobile was the first car to position itself as a "C-class eco-tech sedan" (a C-class luxury sedan), and its performance configuration was relatively high. It is said that "the interior space is very good", and the concerned 澎湃 OS also landed on Xiaomi Automobile. In terms of appearance, the blogger thinks that Xiaomi’s first car has a "good face value" and the smooth lines can get 90 points. Taycan is the most suitable one.

Another highlight of this exposure is that Xiaomi Auto will be equipped with the Xiaomi 澎湃 OS system released not long ago. According to previous reports, Xiaomi 澎湃 OS completely rewrote the underlying architecture based on the integration of deeply evolved Android and self-developed Vela system, and made a public base for the future tens of billions of devices and tens of billions of connections.

In addition, the blogger also revealed that the price of Xiaomi’s first model is more than 300,000 yuan, and the high-end version is expected to be nearly 400,000 yuan. Xiaomi has self-developed things in terms of motor, large die casting, battery pack and so on. The rear of the car is marked as "Beijing Xiaomi", which is manufactured by Beijing Yizhuang Xiaomi’s own factory.

-Apple may ban shake-and-jump advertising

"The person who invented the shake advertisement is a genius. Every day when he touches his mobile phone, he jumps to the double eleven special." During this year’s promotion in double 11, the advertisements of "Shake and Jump" flooded, causing many users to vomit.

Chang Le-nian, an insider of the Internet giant, told Time Finance that since November, Apple has informed many domestic head apps to ask them to remove the gyroscope permission, and the shake-and-jump advertisement was banned. Chang Lenian revealed that the company may release a new version of the App and put it on Apple’s App Store. The new version will not shake the jump advertisement, and the specific release time is still uncertain.

The "shake" function calls the gyroscope permission, which was once used by many apps as a means of operation and promotion. Nowadays, many of them are used for advertisement jumping, but some mobile phones do not have the gyroscope permission switch, so users cannot turn it off by themselves. The e-commerce platform puts a large number of jump advertisements on various apps, which can be triggered in different ways, including clicking on the advertisement page, shaking the mobile phone, etc. Once triggered, the mobile phone page will jump to the shopping software.

—Apple’s next-generation iPad Pro or price increase

According to Korean media Korea Herald, the OLED screen designed for Apple’s next-generation iPad Pro will begin mass production in February 2024.

LG Display’s factory in Paju, Gyeonggi Province plans to mass-produce OLED screens as soon as February next year to meet the demand of Apple’s iPad Pro, which is about three months earlier than previously expected. It is reported that the single price of these screens is three times that of the iPhone, so switching to the client may increase the price of iPad products.

-ASUS ROG’s Asuka motherboard was found to have misspelled the full name of EVA.

ASUS ROG launched a series of new EVA Asuka-themed products in September this year. As the products are gradually sold around the world, the "EVANGELION" in the limited edition motherboard of Maximus Z790 Hero EVA-02 Edition was spelled as "Evangelion".

At present, ASUS has not made any comments on this matter, but it is foreseeable that the next collection value of the wrong edition should become higher.

"popular recommendation"

Special feature of 1905 film network Recently, the drama series "Great Girl" and "Wind" starring partners and partners have met the audience successively. In addition, two "85 Flowers" joined hands to take the lead, and "last romance" also appeared in an expectant voice.

The two female main dramas appeared one after another, taking the lead in starting the first shot of the 2021 female theme drama.It is worth mentioning that apart from the weak splash of Wind, the other two dramas with two female protagonists have attracted much attention.

Up to now, "The Great Girl" has closed, and the popularity of webcasting has reached the top position of the cat’s eye TV series; "last romance" has been broadcast for more than half, and it has also been at the forefront of TV drama popularity rankings for a long time.These two series have even made many fans start the CP of "Jin Tong Yu Nv" and "Writing Poems for Ni". Liu Shishi and NiNi, in particular, almost "live" in the hot search, and the reading volume of drama topics has exceeded 4.1 billion.

　

However, in terms of word-of-mouth, the overall performance of the above two highly discussed double-female dramas can only be regarded as quite satisfactory. In the evaluation of douban, the former was divided into 7.2 and finally settled at 6.8; The latter has a score of 7.5, and now it has fallen to 7.1, and there is still a trend of further decline.

The drama with two heroines has become a unique landscape in the opening-up drama, and it seems to be their common ending. In the final analysis, they are under the banner of "double-female drama" and have not explored a method that really suits the theme.

“Pseudo-"independent person"

Last romance and The Great Girl are both devoted to creating leading roles for independent women. In line with the tough and courageous characteristics of independent women in the new era, such a setting is indeed easier to please.

Take the former with higher attention as an example.according toYi ShuAdapted from the novel of the same name, the screenwriter transplanted the background of the story from Hong Kong to Shanghai. The drama revolves around the experience of a pair of best friends, Jiang Nansun (Liu Shishi) and Zhu Suosuo (NiNi), growing up together.

　

Jiang Nansun, a well-born rich lady, grew up in an ivory tower and had to grow into a pillar of the family after her father died. Zhu Suosuo, a gold-worshipping girl who grew up in an alley, has long been a sponsor, and she is eager to break through the bondage at an early date.

Jiang Zhu, a pair of girlfriends, respectively reflects the upper class and the general public. On them, there are many independent women who dare to take on and dare to fight.In the face of family decline, the former took the initiative to break up with her boyfriend who was full of heart, and stayed at home to bear his father’s huge debt; Suffering from the pain of being dependent on others, the first thing the latter did when he found a job was to move out and live alone.

It is not difficult to find that the two hostess tried their best to set up a strong and rational "cool drama" without dragging their feet. But unfortunately, such an independent setting has not penetrated into the bones of the characters.

As a form of "women’s drama", the drama with two female protagonists should emphasize the process of independent growth of female protagonists. But at this critical point, the presentation of last romance is a pity. Every time the two protagonists grow up, the drama often relies on more powerful female power or male characters to promote the turning point of the plot.

Their tough and courageous character is true, but it does not prevent their declining life from opening up with the help of external forces.

　

Of course, some people may argue that many successes are inseparable from the support of "noble people". It’s true that there are many powerful roles around Jiang Zhu, such as "an expert in the world" aunt, company boss Ye Jinyan and rich second generation Xie Hongzu, which are also relatively different from their independent female images.

　

Coincidentally, The Great Girl has similar disadvantages.LukeWith a strong sense of mission at the moment of magazine survivalOrdinary editors have jumped to the position of editor-in-chief, and they have to rely on the help of others in the face of career difficulties such as poor management and difficult cooperation.

Focusing on women’s independence or growth, many protagonists have not really "relied on themselves" to a certain extent, but have continued the "cool" of role upgrading and blame through external forces.

Deep feelings of "routine"

"Love is icing on the cake, but friendship is never absent." This is one of the essences of the original work that Qin Wen, the screenwriter of last romance, thinks.However, the outline of this two-female drama in love line is slightly deliberate. The love that is icing on the cake in the eyes of screenwriters actually takes a lot of pen and ink, and it is inevitable to fall into the familiar "love core".

Nan Sun and Suosuo have both experienced more than one relationship.Coincidentally, they all met "love rat" first, and then harvested Gao Fushuai.

Judging from the fact that the official CP of the two girlfriends are European designer Wang Yongzheng and Xie Hongzu, the prince of air conditioning, their love line has not given up the drama of "Princess with Prince" and "Cinderella meets the rich second generation".

Similarly, The Great Girl is the same. Luke, who has a stable relationship, was betrayed by her boyfriend who has been in love for many years, and finally met Zhang Mang, who is better in all aspects; Shen Siyi, a game lover, is both an emotional abuser and a victim, but she has a Yao Yuan who always loves herself.

Even the "Wind" with the background of spy war, the unsmiling agent Li Ningyu, is surrounded by Wu Zhiguo, the battalion chief who always wants to guard her.

I have to say that this idol drama-like love alone is too idealistic, thus falling into the emotional routine of romantic drama.

And also taking the "CP" routine, there are girlfriends who are strongly marketed by the two female main dramas.In Qin Wen’s view, the world of Yi Shu girls is not only about love, which is also highly compatible with the independent and powerful personality charm of contemporary young women. Therefore, last romance’s portrayal of Jiang Zhu, a pair of good friends, has no mutual tearing and misunderstanding, but more supports and encourages each other.

Suosuo is homeless, and Nan Sun will not hesitate to invite her to live in her home. Nansun’s family suffered a heavy blow, and the lock lock "contracted" the life of the sisters. Both of them regard each other as family members, showing an enviable immortal friendship, and "writing poems for Ni" also comes from it.

Besides, in The Great Girl, Shen Siyi and Lu Ke were deeply misunderstood, all because Shen Siyi insisted on taking a college entrance examination for love in order to get into Fudan, and kissed her boyfriend in public, thus causing them to break up.

But when two people make up, they can always accompany each other and run around for each other when the other is in a career or life crisis.

In fact, whether it’s last romance or The Great Girl, the essence is that two girls with complementary personalities make up a pair of close friends. The former can always make every effort to shelter the latter from the wind and rain, while the latter will offer warm comfort and encouragement to the former. In this way, the audience will naturally pick up the "CP".

It is true that the enthusiasm between "CP" can only provide a temporary "sweetness" for the audience. When the audience comes back to think about it carefully, behind the selling of girlfriends, on the contrary, they are works with female themes, and their practical significance is slightly weak.

In addition, a large number of love dramas will inevitably steal the limelight of girlfriends’ dramas, which will further weaken the background color of the two female main dramas to some extent. When these routines are gradually revealed with the broadcast of the series, the "old-fashioned" setting eventually consumes the audience’s expectation for surprises.

After empathy, it will usher in the wind.

Of course, although the word-of-mouth of last romance and The Great Girl has gone high and low, it does not prevent them from opening up new ideas for the expression of women’s works. From the "big woman" to the "group portrait of women" and then to the "double woman" drama, the market focuses on works with female themes, and the expression forms are increasingly diverse.

It is worth noting that in 2011, after a Empresses in the Palace completely kicked off the creation of the "Big Girl’s Play", in recent years, there are few similar masterpieces; In 2020, Nothing But Thirty and Twenty Don’t Confuse joined hands to push the "female group drama" to the highest light; However, in the end, they didn’t keep the reputation of Qi Fei.

It can be seen that the delicacy of "women’s play" is doomed to be difficult to express.Nowadays, the double-female main drama appears frequently, and the heat is quite high. Although the current content performance is still slightly flawed, at least it also pays attention to the topic of women’s independence and the precious friendship between girlfriends. As for whether it will be the next explosion vent, it may depend on the writers’ deeper deconstruction of such works.

In fact, it not only combines the personal struggle emphasized by the "big female host" but also the friendship of girlfriends displayed by the "female group portrait". In fact, the drama with two female hosts has a very broad space to play.

However, the love line that should have been embellished has become the expression of "Mary Su", but it is the creative embarrassment of the current two-female drama. Then, how to deal with the interweaving of realistic meaning and emotional meaning, and how to make more viewers reach empathy are obviously problems that creators need to think about.

It is worth looking forward to. Next, a big wave of two-female dramas, such as "Housewives", "True Youth", "Story of Yanxi Palace" and "Family heirloom" by Wu Jinyan, are brewing.

The next "phenomenal" work, or is in the middle of them.

Looking to the future, we should balance the proportion of friendship, career and love, and pay more attention to the essence of women’s independence while portraying characters in a diversified way, thus fundamentally resonating with the audience. Perhaps in this way, the double-female drama will become the next outlet.

1905 movie network news The four-year World Cup is in full swing, and CCTV’s special planning program "Qitan Eleven" for the World Cup also invites people from all walks of life to share this sports feast with the audience. The special-laughing film crew, which will be released on July 27th, has also appeared in the program "Eleven of Qitan" recently. The film’s main creators, Shen Teng, Zhang Yiming and Chang Yuan, staged a wonderful "football talk show" on the spot.

　

Shen Teng "responded" to the ball badly: they have never seen a goalkeeper as young as me.

Although the theme of this program is "the stadium is like a love field", the three leading actors basically witnessed "friendship" in "spit" and "response". As soon as Zhang Yiming and Chang Yuan appeared, they took aim at Shen Teng. Facing the complaints of two "friends", Shen Teng also responded that "they may have never seen such a young goalkeeper like me appear in such an important event".

In order to prove their true strength, the three players at the scene competed, and their skills and acting skills went into battle. Finally, everyone’s image cognition of this team in Xihong City was saved in front of the audience. Although his friends complained that he was "lazy", in order to play a good professional football player, Shen Teng specially invited a coach to train him on physical fitness and basic skills before shooting. A lot of exercise also caused injuries to many parts of his body, but he persisted. In the film, Shen Teng’s "Daxiang Team" is a third-class team, but like Shen Teng, everyone is sticking to their dreams.

In "The Richest Man in Xihong City", Shen Teng plays Wang Duoyu, the goalkeeper of a third-class team. Just when he is poor, he suddenly "drops a billion dollars". How to spend the money in a month as required becomes a "special worry".

　

Chang Yuan "spits" Shen Teng is too lazy: I want to spend money for him.

Chang Yuan, as the starting lineup, started the "Tucao" mode as soon as he played, and Tucao Shen Teng couldn’t stop. First, he broke the news that Shen Teng "likes all the sports spread out on the sofa. He watches the ball in the first half and watches him in the second half", and then he spat that "it is very difficult to move when he is not filming, and I feel tired when I go out to spend money, so I want to take his place". After talking about Shen Teng, he started talking about his friend Zhang Yiming: "Exercise every day, and basically become a semi-professional sumo wrestler".

The theme of this program is "the stadium is like a love field", and Chang Yuan also gives three elements: generosity, acting skills and obeying the rules. Talking about the relationship between the film and football, Chang Yuan introduced that the "Xihong City" mentioned in the film is actually a city that particularly likes football. As the goalkeeper of a team in this city, Shen Teng leads everyone to think in one place and make efforts in one place, just for the eternal football dream.

　

Zhang Yiming’s "spoiler" Shen Teng goalkeeper is like a doorman: please go inside when you see the ball

Zhang Yiming’s opening was also started by "spitting", and his spitting was still aimed at Shen Teng. Not only did he "reveal" that Shen Teng thought of barbecue when he saw the grass, but he was also a "spoiler". In the film, Shen Teng’s goalkeeping technique was just a dummy. As the goalkeeper of the team, he was more like a doorman. When he saw the ball coming, he said "please inside".

Facing the theme of "the stadium is like a love field", Zhang Yiming’s concept is that "no matter how strong the opponent is, we should dare to attack and seize the opportunity, and we should not relax every minute, just like on the stadium". In "The Richest Man in Xihong City", Zhang Yiming also plays a football player. As a "fat man who doesn’t know the ball", before the film officially started shooting, Zhang Yiming also invited professional players to teach. At the end of the program, we can also see that the teaching effect is quite remarkable.

Suiyuan Technology announced today that it has signed a strategic cooperation agreement with Aiqiyi, a leading streaming media platform, to jointly explore the application of AIGC in the field of film and television content production, with a view to creating an excellent benchmark for AIGC technology in the field of pan-entertainment.

The evolution of artificial intelligence model has accelerated the intelligent development of the film and television industry. AIGC has broad applicat ion prospects in the fields of film and television content production and user experience optimization, and can shape a new paradigm of digital content generation and interaction. At present, as a leading enterprise in domestic computing power, Suiyuan Technology and iQiyi have jointly explored the application of image-based algorithm training and video stylized rendering in the field of film and television content production based on "Suiyuan Obsidian Map", and achieved substantial results. In the costume drama series "The Dream is Away" produced by iQiyi and being produced, the auxiliary tools of art design are developed through generative AI, which improves the quality and efficiency of the art design work of the crew and saves costs.

Based on the above successful cases, the two sides will carry out in-depth cooperation and joint research and development in the future. Iqiyi is promoting the application of generative A I in the whole process of content creative development and production. At present, in the planning and development stage, generative AI dismantles the characters and scenes of novels and scripts to help improve the evaluation efficiency and accuracy of novel IP and scripts, so as to explore more high-quality projects with explosive potential. According to the data released by iQiyi Financial Report, the accuracy of AIGC-assisted script evaluation for scene and character disassembly exceeds 90%. "Star Plot Understanding Platform" has the ability to understand the video content in minutes, and the efficiency of refining the plot, generating highlights, editing card segments and other work is greatly improved. Suiyuan Technology will provide Iqiyi with computing services in application scenarios such a s content understanding and NPC, and support Iqiyi to explore AIGC in film and television content production.

Zhang Yalin, founder and COO of Suiyuan Technology, said: "A new wave of generative artificial intelligence is coming. With the rapid evolution of large models, data resources are increasingly rich, and business application scenarios are constantly expanding. As a leading provider of cloud artificial intelligence infrastructure, Suiyuan Technology will continue to exert its own technical strength and innovative ability, and jointly explore the combination of artificial intelligence and more scenes in the era of large models with iQiyi, create successful cases in practice, and lead the application of AIGC technology in the field of pan-entertainment. "

Liu Wenfeng, CTO of iQiyi, said: "The development of generative AI technology is expected to greatly improve the efficiency of content production and improve the level of creati on and decision-making. Working together with Suiyuan Technology will help iQiyi to develop and generate AI vertical applications for film and televisi on industry scenes more effectively and empower professional film and television content creation. "

About Suiyuan Technology

Suiyuan Technology focuses on cloud and edge computing products in the field of artificial intelligence, and strives to build a computing base for general artificial intelligence, providing original and innovative AI accelerator cards, system clusters and software and hardware solutions with independent intellectual property rights. With its innovative architecture with high computin g power and high energy efficiency ratio and efficient and easy-to-use software platform, the products can be widely used in pan-Internet, intelligent computing centers, smart cities, smart finance, scientific computing, autonomous driving and other industries and scenarios.

Suiyuan Technology adheres to the purpose of open source and openness, and creates ecology together with industrial partners, which has become the driving force of industry in the era of general artificial intelligence.

About iqiyi

Iqiyi was officially launched on April 22, 2010. The brand connotation of quality, youth and fashion has been deeply rooted in people’s hearts, attracting the vast number of young users around the world and actively promoting all-round innovations in products, technology, content and marketing. On March 29, 2018, iQiyi was listed on NASDAQ with the stock code IQ. At present, iQiyi has successfully built an entertainment content ecosystem that connects people and services, including games, cartoons, novels, IP derivatives and offline entertainment, leading the diversified development of video website business models.

　　Heliqidi Wetland Park

　　Ancient Tower Park

　　Although the weather is getting colder, the sunshine is good! Think about the coming winter, and you will find that this time is the warmest and most scenic time in Beijing in the next six months!

　　Therefore, mom and dad still have to seize the time when the temperature is still suitable and take the baby out for fun.

　　But my studies are in full swing. Where are we going?

　　The park is the best choice for strolling the baby, but the dense crowd should not be standard in the park. Capital Park is by no means familiar to everyone. There are some minority parks with few beautiful scenery here, which are very worth visiting for children who don’t want to be famous but only want to be wild.

　　Saint Louis Heiligen Garden

　　Energetic baby, let it go.

　　St. Louis Heiligen Garden is a good place to do outdoor, dining and feeding small animals in one stop. When you take your baby with you during the 11th National Day, you can exchange the ticket to 68 yuan for three coins to participate in the activities in the park, and you can deduct the buffet fee in 30 yuan if you eat.

　　On weekdays, it is said that tickets are not needed, and there will be fewer people, but correspondingly, there is no activity of making jam or cookies. I suggest you call before you go to ask whether the staff charges and whether there are any activities.

　　But even if there is no activity, the outdoor environment of St. Lu Heiligen Garden is one of the best. The overall style is European-style manor+lawn, and there are picking and small animal areas at the same time. The most satisfactory thing is that there are trampoline, hammock, slingshot, crawling and other projects in the parent-child amusement park here, which is really suitable for energetic babies, and these projects are free.

　　There is a dome banquet hall in the park, which is very scientific and technological, and it is not bad to take pictures with the baby.

　　The food in St. Louis Heiligen Garden tastes good, but children like to eat western-style buffet. After all, children, having French fries and cakes is the perfect meal! The dining area is really a beautiful landscape, which is very suitable for taking pictures.

　　I recommend this place because many people have commented that there are really few people coming on non-holiday days. Eva can almost enjoy a large lawn and amusement area by herself, and she can also bring carrots to feed cute little animals.

　　Parents who like to take their children to parent-child activities should pay attention to their WeChat official account, where activities will be launched from time to time.

　　Replicate Monet Vernon Town

　　Get the picture frame and feed the small animals.

　　I learned that Vernon Town was attracted by a network map, and its gardens were really attractive. It was said that it was a replica of Monet’s garden in his later years, from colors to plants, from bridges to stakes, completely restored one by one.

　　To be honest, we have never seen Monet’s garden, but we have seen Monet’s paintings a lot. Here we look like a living impressionist oil painting.

　　The permeable brick trail will not accumulate water at any time, and it will go deep into every corner of the town. Sunflowers, ginkgo biloba and heather can be seen everywhere in the town. European villas, churches, old mills, Monet galleries, and flower seas really make people think that they are not in big Beijing, but in some small village in Europe.

　　In addition to the scenery, the town also has a zoo, a children’s amusement park and a lawn. There are small carousels, slides, swings, sand and so on in the children’s amusement park, and small animals such as alpacas, ponies, ostriches and swans that children can’t stop.

　　The town is small, so it is recommended to play for two hours. But its advantage is that there are few people. For children, even if there are only small animals, they are excited enough!

　　Sanlihe Park

　　Small and beautiful in downtown.

　　There is a small river outside the front door of old Beijing, which flows from Xianyukou to Qiaowan and finally into the goldfish pond. This river is called "Sanli River".

　　This quiet little park, located next to Qianmen Pedestrian Street, is in the middle of the world. Although it is small, the scenery is good. Jiangnan gardens decorate the park completely unlike the northern city view, and the water crossing the streets and lanes makes the garden extremely smart. Especially in this season, reeds sway, grass grows and warblers fly, and mandarin ducks play in the water, which makes everything warm and beautiful.

　　This is a veritable small bridge with flowing water. In addition to the landscape, there are many residents living here, and the life is full. There are super beautiful big koi fish and black swan in the smart stream, but it is a pity that they are not allowed to feed them. Parents who take their children to visit must pay attention to their own baby.

　　Now, all the leaves in the park have turned yellow, especially the hawthorn tree in the park, which is full of fruits and glowing red in the sun.

　　Although Sanlihe Park is small, it is very suitable for walking the baby, and Beijing Square is not far away, which provides a convenient place for the baby to eat, drink and solve his physiological needs.

　　It is worth mentioning that Rene Liu’s husband opened a shop for her, "Spring Breeze" is in Sanlihe Park. Unfortunately, you must be over 16 years old to enter, and taking a baby can only be enjoyable outside.

　　Jiangfu Park

　　Railway, Pinghu, bird watching, a good place to take pictures.

　　Jiangfu Park is famous for its railways, and there are many wetland birds gathering here, so every weekend, you can see a lot of photographic equipment gathering around Yeya Lake to take pictures. Every time, the baby will stare at the "long guns and short guns" in the hands of uncles and grandfathers with their mouths open and curious. Every time a flock of waterfowl fly, the shutter sound will crackle, which is really imposing.

　　After taking the baby to see the photo area, we can also go to the ginkgo forest in the north of the park, which is completely ignored by everyone. This ginkgo forest is not lost to other popular parks that enjoy ginkgo, but there are not many people! Every late autumn, the red leaves and gingko trees complement each other, and the wind rustles together. I like the row of ginkgo biloba beside the railway most. When the baby walks along the railway, just pick up the phone and take a shot, which is a blockbuster.

　　Eva has a soft spot for railways and walks back and forth several times every time before giving up. The wetland mentioned just now is next to the railway tracks, with vast reeds on both sides, hiding countless precious waterfowl, mandarin ducks, wild ducks and other well-known and unknown waterfowl, swimming leisurely on the lake, which is very beautiful. As for what you meet, you can only take your chances completely. However, if you are lucky, you may see birds of international second-class protected animals foraging!

　　What needs special explanation is that the park is divided into South Park and North Park, and the Wild Duck Lake, Children’s Amusement Park and Railroad are all in the South Zone. Friends who like quietness suggest going to the North Park, and friends who come for the first time will of course go to the South Park.

　　Heliqidi Wetland Park

　　A large wetland, there are wooden plank roads to enjoy.

　　Heliqi Wetland Park is divided into East Zone and West Zone, adjacent to Red Brick Art Museum and Maquanying Outlets. It’s a good choice to visit here while visiting exhibitions and shopping. There is a parking lot in the west gate, and the south gate can be parked in front of the Red Brick Art Museum, just walk over.

　　As an internal park in the block, a children’s playground is indispensable. Now this children’s playground only has slides and some simple amusement equipment, and it is estimated that it will take some time to complete it. Although the children’s playground is not yet complete, the wooden plank road in the park is very gratifying. It goes deep into the wetland. In autumn, the reeds on both sides of the plank road sway with the wind, and the fatigue of a week is swept away after walking.

　　It is said that the largest urban wetland park in Asia will be built here in the future. As one of the four regions, Heli Habitat has begun to take shape. In addition to a wide area of wetlands, this park will gradually build an area that is convenient for the leisure activities of the surrounding residents. Now there are ball sports fields and fitness runways.

　　Yalu ancient tropical botanical garden

　　Little version of Nari Hi, have fun all day.

　　For friends who don’t want to blow their hair and fly to the tropics, but like tropical plants and animals very much, there is a "small Banna" in the south of Beijing that can get rid of Yunnan addiction. Moreover, the humidity in the shed is high and the air is good. In the dry autumn, going in is like washing your lungs and applying a mask. Every time you come out, you feel that your skin is moist.

　　The most distinctive feature of this place is that there are more than a thousand kinds of tropical fruit trees, tropical medicinal plants, tropical endangered plants and tropical exotic plants in the park. Isn’t it great to be immersed in the rainforest environment without leaving Beijing?

　　Moreover, the setting of the venues here is really like the wild, making people almost feel that they are in a shed. In addition to the thatched cottage, there is also a suspension bridge, which wobbles when walking. Under the shade of plants on both sides, adults and children may be a little nervous when walking.

　　The main museums here are: Mupamipa Ancient Tree Museum, West Tropical Plant Museum of Mengbalana, Tusibao National Exhibition Hall, Dinosaur Museum, Peacock Museum, Children’s Paradise, Toast Bar, Small Zoo, etc. There are exotic flowers and plants in the tropical rain forest area, clear streams, thatched cottages, wooden houses and diaojiao buildings. Every time a child goes, he doesn’t want to leave, and it takes a whole day to play.

　　In addition to the natural scenery, the level of children’s paradise is also good, which can fully satisfy the energetic baby! Quiet and introverted baby don’t have to be afraid to watch. There are four national song and dance performances on the stage of Peacock Pavilion, and the performance time runs through the whole day.

　　It is not a problem for the baby to take the flowers home after seeing them. Now it is a good season to pick kiwi fruit, annona fruit, spades and other fruits. The museum provides free tasting and paid picking.

　　Shou Nong zi gu Eden

　　Sunbathing, picnicking, getting close to squirrels.

　　In late autumn, there are still flowers everywhere, such as string of red flowers, cosmos, lavender and so on. Friends who love to take pictures should hurry and go! Those who don’t like taking pictures can bathe in the fragrance just by strolling, so that their body and mind can relax. It’s still very warm from noon to afternoon in autumn. If you like, you might as well bring food, tents or mats and take your baby for a picnic in the park.

　　It should be noted that the park’s Meng Chong Paradise is charged separately. I usually buy a package when I take my baby. First, I feed the small animals to make the children have fun, and then I go to the flower sea and have a picnic.

　　The ingredients for feeding animals should also be paid separately, with a "big gift package" of 20 yuan, which contains Chinese cabbage, carrots, celery and steamed corn bread. I was wondering who Wotou was feeding, and then I saw a group of super cute little squirrels. They chew the steamed corn bread so sweetly that they want to taste it! Besides eating, these little things also hide their steamed buns in their cheeks. However, mothers need to be careful not to let their children put their hands into the barbed wire. Small rodents will be more afraid of people and beware of bites.

　　In addition to the flower sea, the small bridge and flowing water in the Garden of Eden in Zigu is also a very good scenery. Many friends think that if you want to see the lavender flower sea, you are too lazy to fly to Provence, and going to Fengtai is also a good alternative, haha!

　　Ancient Tower Park

　　A good place to explore the past, enjoy autumn and fish.

　　The ancient pagoda park is named after an ancient pagoda in the Ming Dynasty, but it is not easy to find because it is hidden in the forest. You have to follow the road signs to find it. Fortunately, this can also be a favorite search game for Eva. The ancient pagoda is located at the southernmost tip of the park. This octagonal nine-story brick tower was built in 1538, and it is called "Ten-side Buddha Pagoda", which is a municipal-level protected cultural relic in Beijing. Generally, the landscape of country parks in the city is built, which is a real cultural relic.

　　There are plenty of trees in the park, wild ducks and waterfowl in the lake, and tents can be set up on the lawn. There is a 1KM health trail in the park, and the pedal boat can take four people to 50 yuan/hour, and you can also fish. Although there is a charge, the fish caught can be taken away, and the fish in the lake should be fed by someone, and they are all super big! However, people who go fishing generally do it for fun, and basically put it back in the lake after fishing.

　　The ginkgo in the park turned yellow these two days. Although the forest is not big, the color is really good.

　　This park can see factories not far away, and it has a sense of industry. Talking to Eva about industry and environmental protection is also a good topic of enlightenment.

　　In addition, there is a children’s playground in the east gate, and the amusement facilities look dirty and old, which is not very recommended.

　　Beiwu park

　　There are so few people, and reeds are so romantic.

　　This park at the foot of Yuquan Mountain, although not as many pavilions and pavilions as the Summer Palace, does not lose its scenery. Like the Summer Palace, you can overlook the Western Hills and the Yuquan Mountain Pagoda. There is also a feature that the Summer Palace doesn’t have: Beijing West Rice is planted all over the courtyard. Now is the golden season of rice. Those who want to see it must hurry up, and they will all be harvested in a while.

　　I like the waters of Beiwu Park very much, which are clear and tortuous. The plants on both sides of the river are reflected in the water, and occasionally fallen leaves float in, which is very healing. When the weather is fine, lay a damp-proof blanket by the water, and you can see the Buddha Pavilion in the distance. There are few tourists in the park, and the people who pass by occasionally are also the surrounding residents. Therefore, for those who walk the baby, Beiwu Park is really a rare place with few people in the Summer Palace and Xiangshan area.

　　Although Beiwu Park has only scenery and no parent-child function area, there are too many opportunities for children to play with industrial toys in the children’s playground, and it is a valuable choice to find such a pure land to get along with nature on weekends.

　　Parents who like photography must go to Beiwu now. Apart from golden rice fields and red leaf forests, the reeds here are simply a must. They are transparent, swaying in the wind, and taking pictures of the baby with reeds as the background. It is so romantic to make a film.

　　After seeing these parks, do you think the autumn wind is not so cold? Take the time to play in nature before the temperature drops to the point where you can’t go out!

　　Text and photo courtesy/Zhang Yaning

　　(@ size loves to play)

　　At the turn of winter and spring, the temperature rises and falls, and cold air and warm and humid air frequently fight. Will it rain or snow when they meet in a narrow road? Come on, let’s talk about it.

　　First of all, whether it rains or snows, it will fall from the sky. So what are they like at high altitude? Generally speaking, the higher the altitude, the lower the temperature, so the precipitation usually exists in the form of solid, that is, snow or ice crystals. Whether it rains or snows is simply determined by the low-altitude temperature.

　　Well, there is such a small snowflake, which collides and condenses in the sky, and finally it is too fat to hold the atmosphere and has to fall from the sky. If she has been "cold-shouldered" in the process of falling, and the temperature is below 0℃ all the way, then she can keep her shape well and fall as a small snowflake. At this time, some people saw it and said, "Yanshan snowflakes are as big as seats." Some people also sang, "If catkins are not due to the wind." Others joked, "The yellow dog is white and the white dog is swollen."

　　Or this little snowflake. It was "warmly received" in the process of falling, and the temperature was higher than 0℃, so she melted while falling, and when it fell to the ground, it changed into a "vest" and became a small drop of water, and people said, Oh, it’s raining! !

　　However, the reality is often not so simple. The small snowflake is not smooth sailing in its falling process, and it will also taste the "cold and warm" of the world. Sometimes it just melted a little, but it was not completely melted. When it reached the ground, it was frozen again, thus ice particles were produced, and the scientific name was xian. Unlike hail, it belongs to a close relative of snowflake, and usually appears before or when it snows.

　　The more complicated situation is freezing rain, which is a common weather phenomenon in Guizhou, Hunan and other places in winter. In the process of falling, the small snowflake first melts into water droplets, and after falling for a while, the temperature drops below 0℃. It should be condensed into ice crystals or ice particles, but because there is no frozen nucleus to attach, it can only continue to maintain the shape of water droplets. At this time, its "body temperature" is lower than 0℃, which is called "supercooled water droplets". The most remarkable feature of this alienated water drop is instability. When it falls to the ground in the form of rainfall, it will quickly condense into ice on its surface when it meets objects below 0℃.

　　All of the above are discussed for a single small snowflake. In the actual process of rain and snow, there are tens of millions of small snowflakes, which are distributed at different heights and located in different areas. Some are close to cold air and some are warmer, and they will encounter different situations and develop different changes in the process of falling.

　　It snows easily in winter and rains more in summer. In winter, it’s hard to see the trace of snow in the northland, thousands of miles of ice, and Wan Li, and in South China without winter. The temperature in the middle and lower reaches of the Yangtze River is high and low, and the fluctuation is large, so the form of precipitation will become extremely complicated.

(Source: Editor of Central Meteorological Observatory: Wang Ruojia)

　　Cctv news　 Recently, the new R&D innovation center laboratory of Shandong Freda Bio-Co., Ltd. was officially opened in Jinan. This R&D innovation center, which is built according to international first-class standards and is full of modernity, science and technology and intelligence, will inject wisdom support into the development of China’s beauty industry.

　　In order to empower domestic cosmetics and enhance their competitiveness in an all-round way, it is urgent to consolidate the scientific research strength of enterprises and enhance their innovation ability. Happily, in recent years, more and more domestic brands are innovating and changing, and the trend of the cosmetics industry is improving. According to the Annual Report on the Development of Domestic E-commerce in Tik Tok in 2021, the sales of domestic e-commerce beauty products in Tik Tok increased by 696% that year. The strong counterattack of high-quality domestic products is behind the continuous improvement of the scientific and technological content of more and more China brands.

　　Cosmetics and medicines are homologous, and wisdom beats. As a beauty brand in China, Shandong Freda Bio-Co., Ltd. has never stopped in scientific research and innovation. It has obtained more than 130 patents, and the conversion rate of patented technological achievements is over 90%. It has also reached technical cooperation with many universities and institutions. At present, by building the three core advantages of scientific research, manufacturing and brand, we will launch new tracks such as e-commerce live broadcast and run out of the "acceleration" against the trend.

　　Yang Suzhen, deputy general manager of Freda Bio-Co., Ltd. introduced that Freda Bio-R&D Innovation Center includes two innovation sections, namely, R&D and product innovation. The R&D section is driven by technological frontiers, engaged in basic scientific research and technological inventions, and carries out original innovation, mainly focusing on research-oriented talents. The product sector focuses on consumer demand, makes use of cutting-edge technology and consumption trends, and strives to create innovative products that consumers are satisfied with from an application perspective, with market-oriented talents as the mainstay. In the future, we will continue to explore systematic research and development, and drive the high-quality development of China beauty cosmetics with scientific and technological innovation.

　　Science and technology are constantly changing people’s lifestyles and consumption behaviors. Domestic beauty cosmetics have seized the key point of technological innovation and will continue to provide consumers with a more "smart" beautiful experience. [Promotion]