After more than a year of comprehensive rectification, with the approval of the cyber security review office, "Didi Chuxing" has finally resumed new user registration, and the mobile app is just around the corner.
A few days ago, Weibo "Didi Chuxing" issued an external document saying that the registration of new users of "Didi Chuxing" will be resumed from now on.
Didi Chuxing said: "For more than a year, our company has seriously cooperated with the national cyber security review, taken seriously the security problems found in the review, and carried out comprehensive rectification. After reporting to the cyber security review office for approval, the registration of new users of’Didi Chuxing ‘will be resumed from now on. In the future, the company will take effective measures to ensure the safety of platform facilities and big data security, and maintain national cyber security."
"Although the industry environment has changed a bit, Didi’s brand inertia is still OK. The rush of other aggregation platforms is a good thing for the domestic travel industry, and competition can consolidate service quality," said Yang Shishi, an internet analyst.
On July 2, 2021, Netcom China issued the "Notice of the Cyber Security Review Office on Launching the Cyber Security Review of" Didi Chuxing ". In July 2022, the Cyberspace Administration of China announced that it would impose administrative penalties related to the cyber security review on Didi Global Joint Stock Company according to law: a fine of RMB 8.026 billion to Didi Global Joint Stock Company, and a fine of RMB 1 million to Cheng Wei, Chairperson and CEO of Didi Global Joint Stock Company, and Liu Qing, President. At that time, Didi’s official response said that it sincerely accepts, resolutely obeys, actively cooperates with supervision, and seriously completes rectification.
In the past year, Didi Chuxing has been facing the "natural evaporation" of users, and the order volume and transaction volume are bound to be affected to a certain extent. In addition, due to the repeated epidemic last year, which also affected the travel aspect, Didi Chuxing’s order volume is difficult to say optimistic.
A Didi Chuxing driver admitted that his order volume last year was very different from the previous year. He had planned to return the car directly to his hometown in the past few days, but he did not expect the order volume to suddenly rise again. Therefore, he planned to continue to do so, hoping that the follow-up order volume could stabilize and slowly return to the previous state.
A few days ago, Reuters quoted sources as saying that the Didi Chuxing app will be put back on the app store after the Spring Festival on January 22, and the registration limit for new users will be lifted. At that time, Didi Chuxing did not respond to this claim.
According to industry insiders, if the Didi Chuxing App can be restored to the shelves at this time, then Didi Chuxing can take advantage of the travel boom during the Spring Festival to recover its performance.
Since Didi Chuxing was removed from the shelves, Meituan, Autonavi, Cao Cao Chuxing, T3 Chuxing and other competitors have been constantly pushing the online car-hailing market, hoping to "grab" Didi Chuxing’s market share.
In this regard, Zhang Shule, a commentator on the Sankei Times, pointed out: "When Didi returns, the market is still there. It’s just that T3, Cao Cao and other joint OEMs use customized online car-hailing to attack the mid-to-high-end market. It’s still just whether the taxi online version of Didi can quickly follow up and find its own subversion point. It will be a big test to win by quantity in the past and stick to users by quality."
According to the International Finance Journal
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