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Original title: As it turns out, Zhu Shimao, who is a "degenerate" in the car, has become a "joke"

In 1982, herdsman was born, and the "Lao Xu" in the play was blown to a classic with one click.

The golden sentence "bread will be there, everything will be there" made it even more eye-catching and was dumped into a national treasure film with a score of 9.1.

This sentence was originally the spiritual food of the Soviet Union, and then it showed infinite hope in the lines in herdsman. It can be said that in the era of poverty, the appearance of herdsman is like a good medicine.

Then the film "herdsman" burst into flames, and Zhu Shimao, who was at the peak of Yan value, was also held into the altar, and the fire was a mess.

The phrase "Old Xu wants a wife but not a wife" in the play shows us the simplicity of marriage in the era of scarcity. A quilt, a shabby house, a pair of couples can help each other

The simplest action of the two is to share porridge, and we can also spy out from it that they are poor in material things but rich in spirit.

Xiuzhi’s sentence "I gave him my heart" also made us realize the quality of Lao Xu.

Lao Xu doesn’t like kimchi, but his Xiuzhi does. Gradually, kimchi became his habit. This is a simple and pure love that loves me, loves my dog.

It can be said that the old Xu in the play is full of a loyal mood; But the old Xu "Zhu Shimao" outside the play is contaminated with women and her private life is messy.

From kissing to kissing, there is nowhere to hide under the camera. Staging a cheating drama ruined the classic Xu Lingjun in the eyes of the public.

An old artist, who enjoys a good reputation in the secular world, has become an old play bone that has been "poked" in the spine, and has even been revealed as "disrespecting the old".

From ten thousand people to ten thousand people, 69-year-old Zhu Shimao was ridiculed by the crowd. How far can he go? Why is it so far!

Did Zhu Shimao wander in his later years?

Time is a "book-tearing man", and even Zhu Shimao’s "clues" are exposed.

Zhu Shimao is a tortured but talented old Xu of herdsman, and was once a good husband who was surrounded by a peach scandal but was tolerated by the public.

When The Shepherd was the most popular, Zhu Shimao was able to keep a "decent" for his wife. Many fans’ ambiguous letters are not enough to shake Zhu Shimao.

At that time, Zhu Shimao responded like this:

They like Xu Lingjun rather than me. Besides, I am married.

Such a man who puts his wife on the table is always so courageous.

But Zhu Shimao, who was in his middle and old age, fell in love with early adopters and cheated.

At the launch conference of a film, Zhu Shimao wantonly kissed an actress on the table, but it was called "interaction". Why not be ironic?

But the moment when Zhu Shimao’s label of "good man" was completely torn was two ambiguous kisses with the actress in the car.

But Zhu Shimao’s response was "out of courtesy".

But what courtesy is enough for a married person to kiss another woman goodbye late at night?

After being pushed to public opinion again and again, Zhu Shimao finally stopped.

After Zhu Shimao was exposed to a series of cheating incidents, many people wondered whether Zhu Shimao had divorced his wife.

According to the public information, Fan Xuxia is still his wife, and the word "before" has not been added.

Perhaps Zhu Shimao pulled back from the brink and decided to return to the family. But it seems that Zhu Shimao is more like a "dragon’s eye" than the old play bone that cheated on the bed.

I have to say that the entertainment circle is really a dye vat. You know, Zhu Shimao used to be such a good man. But in my later years, I couldn’t help it? It is really embarrassing.

How did Zhu Shimao treat his wife, and why? Perhaps we have to find the answer from Zhu Shimao’s famous history and even his marriage with Fan Xuxia.

History of fame and love

Before meeting Fan Xuxia, Zhu Shimao’s life was "barren and hard". There are many resonance points with Xu Lingjun in the film herdsman, from family to marriage.

There are more than a dozen children in the family who need to support, and Zhu Shimao is the sixth in the family. For this poor family, it is natural to help.

The saddest time in the family was the death of Zhu Shimao’s father when he was twelve years old, and the burden of the family completely fell on his mother’s shoulders.

Zhu Shimao often helps his mother do some trivial housework, but this behavior can’t alleviate the financial problems at home. Zhu Shimao, who had no knowledge to support, went to serve as a soldier.

But fortunately, in the end, fate swept him. After Zhu Shimao entered the army, he was promoted to a cadre all the way.

The heavy eyebrows and even the handsome appearance have become a stepping stone, and they have "smashed" all the way to the drama troupe.

It took five years to sharpen a sword, but "Children of Xisha" filmed by Zhu Shimao was "stillborn" due to external reasons.

But tribulation is not enough to knock down Zhu Shimao. Then another film, herdsman, made Zhu Shimao leave the film world completely.

It can be said that it is a legend created by Zhu Shimao to move from a poor child to the film and television industry.

But the weakness of human nature lies in:

When a poor man becomes rich, the first thing to do is to throw away the "crutches" that once supported him.

Zhu Shimao is no exception. At first, he still had a little conscience. But later, Zhu Shimao, under the "baptism" of money, was infected with the common fault of many drama bones in the entertainment circle-cheating.

But judging from Zhu Shimao’s love history, it is not obvious at first that Zhu Shimao will turn to a slut and ignore his wife and children at home.

Zhu Shimao met Fan Xuxia when he first entered the army. One is green, the other is shy, and the pure love in those days is well portrayed in them.

Zhu Shimao carried the baggage to the dormitory for Fan Xuxia, while Fan Xuxia stuffed the steamed bread in the handkerchief into his hand.

A steamed bread becomes a marriage, and the two of them are naturally together.

But at that time, it could only be "underground love." The rule in the regiment is that cadres can’t be ambiguous with soldiers.

Two people through stacks of Fang Gezi stationery, to maintain this relationship.

But then the two of them have to face a crew and a group.

Especially during the filming and release of herdsman, Fan Xuxia was jealous and even more sour.

The public moved Xu Lingjun’s obscure feelings in the play to Zhu Shimao. He and his partner Cong Shan were promoted to the title of "husband and wife".

Fan Xuxia, who is beside me, is only a girlfriend. How can she not be sour?

Any woman can’t stand it. And Zhu Shimao, also noticed his girlfriend Fan Xuxia’s mood.

Then Zhu Shimao married the first lover Fan Xuxia, who had shared weal and woe. At one time, he left the film and television industry and went to the field of comedy sketches.

At that time, it was a new thing that was different from the sketch and the film. It can be said that Zhu Shimao’s experiment was successful.

At that time, Zhu Shimao’s career was no longer dying, and her marriage with Fan Xuxia was on the right track. But daily necessities are not maintained by love alone, and they are far more complicated than love.

After Fan Xuxia’s marriage, the word "sweet" remained with Zhu Shimao at first. But as soon as his son Qingyang Zhu was born, Zhu Shimao went to study abroad alone.

Once you leave, it will be three years. When I came back again, what was left with Fan Xuxia was a pile of contradictions.

After the separation, the reunion is the alienation of the two, and it is not the "hidden pain" of the life of middle-aged couples.

In the family, everyone has to pay a heavy burden. Then, Zhu Shimao devoted himself to his career, but Fan Xuxia focused entirely on his children.

They share the same bed, but their mood has already drifted elsewhere. But Zhu Shimao gradually alienated his wife and children, and Fan Xuxia could only bear it, choosing to be a secular wife, caring for her husband and educating her children, and taking care of everything in life.

But it is the son’s education that makes them fall apart completely.

Zhu Shimao advocates liberal education, but Fan Xuxia is more concerned about a child’s educational foundation. So the child was sent out of the country, and Fan Xuxia followed.

Fan Xuxia, but have no choice. On the one hand, the important task of family education, but on the other hand, is wrapped in marriage, but also to be a good wife.

However, Zhu Shimao’s separation from him for three years inevitably made Fan Xuxia disappointed with his marriage again and again. So she chose to be a good mother and then a good wife.

It will be fourteen years since Fan Xuxia left. The two separated in different places for fourteen years.

The sweetness of the past, the common troubles of the past, all seem to be falling apart. During this period, Zhu Shimao visited his wife and children, but it was two or three times a year.

Zhu Shimao didn’t give up, and he was once begged by his son to stay by pulling his trousers. But the domestic notice and the cost of breaking the contract made him only inclined to leave.

It can be said that the date of marriage with Fan Xuxia was not the fault of Zhu Shimao alone. In emotional life, everyone needs to be wrapped up by some outside world.

The two of them, to some extent, also have a tacit understanding. One is running the family, the other is fighting for the cause. This model is true, but it lacks the necessary communication.

If Zhu Shimao can tilt the scales to the family once by accident, perhaps he and Fan Xuxia will not go to the tragedy of being ignored by each other.

When the emotional needs in marriage are not properly met, men will inevitably look for blurting out. So Zhu Shimao, became a member of the cheating.

On the one hand, he can’t get rid of his usual love with his wife, but when his career is in full swing, Zhu Shimao forgets his wife who is in trouble, and instead leaves his love to the intervener.

But the tragedy of their marriage has caused. It seems that cheating is also the inevitable trend of Zhu Shimao.

In his later years, Zhu Shimao didn’t know the disadvantages of this marriage.

From his son Qingyang Zhu’s wedding banquet to his children’s first birthday banquet, Zhu Shimao always exhorted his son to put marriage first, and then his career.

I didn’t mean to wet my shoes, so I don’t want my son Qingyang Zhu to go astray again and let the marriage become a pure "grave".

In those days, Zhu Shimao’s peach affair was not aboveboard. The moment of kissing was revealed by the camera, but Zhu Shimao openly disclosed the media’s public opinion:

It is a kind of slander against old artists.

Zhu Shimao’s judgment as an "old artist" seems to the outside world like a shattered glass addicted to cheating.

Zhu Shimao’s right or wrong?

From a poor boy to a skeleton, Zhu Shimao won a career and a good wife.

Looking back on this road, Zhu Shimao has long been divorced from "Old Xu" in herdsman. He no longer exists warmth, but also goes to the opposite.

From a faithful husband to a cheating man. Zhu Shimao got the pouring and expansion of desire and lost his marriage.

Fame and profit are nothing but empty shells. But Zhu Shimao didn’t see through this, and became a "worshipper" of the flesh again and again.

But this is complicated and secular, and how many people can get out of the mud without being stained? Men in the world live up to their expectations, but Zhu Shimao is just a typical example.

Editor in charge:

Text | Cosmetics News Zou Xinchen

Gucci (Gucci), Prada (Prada), Hermes (Hermes), Burberry (Burberry) … These luxury brands are well-known in the fashion world. In recent years, they have stepped into the beauty industry "cross-border" one after another, which was once regarded as a "dimensionality reduction blow" by KOL and fans. Recently, however, the slow growth of Gucci Beauty seems to be a microcosm of the dilemma of these luxury fashion brands in the beauty market: it is not as easy as imagined that "blue blood" aristocratic luxury brands make beauty across borders.

The rotation of 01 brand creative directors is like a cursory tour, and the beauty product line is overwhelmed.

"Everyone wants to know what’s next for Gucci Beauty." Joan Kennedy, a columnist of Business of Fashion, said in her report.

In 2019, Coty Group relaunched this beauty brand. At that time, the creative director of Gucci was Alessandro Michele, who brought his minimalist and emotional style into all aspects of the brand, and the beauty business was also affected by it. Gucci Beauty’s product packaging is characterized by bright flowers and retro style, and it is featured by punk musicians such as Dani Miller. It is eccentric and exaggerated, which is very in line with Michelle’s aesthetics. "But in terms of product content, it is no different from other brands of eye shadow discs and lipsticks." Joan said.

At first, Michelle’s novel concept caused a shock in the fashion and beauty industries, and the sales of Gucci Beauty products soared. However, with the novelty brought by Michelle’s aesthetics gradually disappearing, consumers’ "aesthetic fatigue" on Gucci has become more and more obvious. During 2020-2021, Gucci’s sales continued to decline. In November 2022, Michelle left her job, and before the new creative director took office, the men’s show in January designed by the former was greatly reduced in scale, and the same reduction also appeared in beauty. Gucci Beauty declined to comment on it.

The dilemma of Gucci Beauty has sparked a heated discussion in the industry about how luxury fashion brands should carry out their beauty business. Historically, it has always been a challenge to combine fashion and beauty makeup, which run on different time axes and serve different customers. For the beauty product line of fashion brands, it may be an effective strategy to "completely accept" the aesthetics of creative directors, but relying too much on the aesthetics of creative directors will also bring risks, especially after luxury brands have developed the habit of rapidly rotating creative directors.

In recent years, the term of the creative director of luxury brands has become shorter and shorter. For example, Ann Demeulemeester, Bottega Veneta and Burberry all "sent away" their former creative directors in less than five years. "If the beauty business is consistent with the overall aesthetic style of the brand, replacing the creative director will inevitably lead to the redesign of the packaging of beauty products, which requires high operation of the operation department and will affect the overall profitability." Tony Wang, founder of brand strategy consulting firm Office of Applied Strategy, said in an interview with BOF.

"For example, in Gucci, it seemed reasonable at that time to let Michelle have more say in beauty, but with the change of brand creative director, Gucci Beauty also followed the overall style of’ Ben Jia’ and chose to take traditional aesthetics as the design center, which caused its brand image to be separated from the previous Michelle period." Tony Wang said, "This image transition is not only slow, but also very expensive."

"Because clothing is seasonal, the cost of redesigning fashion is lower, and consumers will soon forget the style of last season. But in terms of beauty, once you produce a large amount of inventory, it is not easy to change the product packaging. " Tony Wang added.

02 luxury brands are in trouble, beauty and fashion style "fight"

Traditionally, luxury fashion brands sell their beauty products to giants such as L ‘Oreal, Estee Lauder and Coty, who are responsible for the specific development, marketing and distribution of products under the guidance of brand creative directors.

"On the bright side, these authorized beauty product lines can enhance the brand image in disguise. Smaller fashion brands like Ba Erman or Magira can expand their beauty product lines without investing their own funds through authorized cooperation with L ‘Oré al Group. " Mario Ortelli, managing partner of Ortelli & Co., a luxury goods acquisition company, said. "However, in a negative sense, this kind of" two-management "behavior will also split luxury brands, resulting in a lack of cohesion in the brand as a whole, thus weakening the brand image."

"Of course, the licensee naturally wants to renew the contract with the brand, but their top priority is to make as much money as possible during the contract period, rather than maintaining the overall tonality and brand image of luxury brands." Ortelli said, "But for luxury brands, the latter is the most important."

When the beauty products authorized by large groups deviate from the style of the creative director of luxury brands, the results will also confuse consumers. For example, in 2018, Coty Group launched a publicity campaign for Burberry’s "She" perfume, adopting the style of Christopher Bailey, the former creative director of Burberry. However, not long after, Riccardo Tisci, the brand’s new creative director, released the brand concept centered on street clothes and adopted a more modern new logo and letter pattern, and the publicity campaign was dropped.

Similarly, Valentino Beauty, which was launched in 2021, uses big red as the product packaging. Although this hue will remind consumers of the brand image of Valentino in the last century, it has nothing to do with the electro-optical pink recently promoted by Pierpaolo Piccioli, the brand creative director.

"This’ deviation’ means that those’ new’ consumers who are attracted by beauty products lack a clear understanding of the style of luxury brands themselves." Ariel Ohana, managing partner of investment bank Ohana & Co., said, "This chronic’ brand image erosion’ is hard to find, especially if luxury brands cooperate with licensees for a long time."

"The story and overall image created by a brand are the most important assets of luxury brands." Tony Wang also agreed with Ohana that "the brand image found by luxury consumers in the beauty products they buy should be consistent with the brand as a whole, otherwise, it will damage the brand’s long-standing historical reputation."

Ohana added: "If this will damage the overall image and reputation of the brand, even if the brand has performance growth in the next few decades, one day, the brand will pay for it."

Dior: keep a balance between beauty and fashion.

Luxury brands such as Chanel and Dior choose to firmly control the beauty products business in their own hands. This internal operation mode gives brands more control-not to mention higher profit margins. Audrey Depraeter-Montacel, managing director and head of beauty business of Accenture, said, "Many mysteries surrounding the production of beauty products have been solved, and it is easier to launch beauty products now than it was ten years ago. However, this still requires the brand to take out a lot of time and money; In addition to investing in products, marketing and distribution capabilities, operating the beauty business internally requires luxury brands to change their way of thinking and require more interaction between R&D departments and commercial operations departments. "

"A luxury brand like Dior, which has more budget and higher popularity, has stronger independence in its beauty business." Audrey added, "The perfume of this brand has its own uniqueness, but it has little to do with the fashion of the brand. For example, Sauvage perfume endorsed by Johnny depp in 2015 can’t reflect the brand creative director Kim Jones’ understanding of the brand’s men’s wear style. If you ask anyone on the street, they may not know that Sauvage is Dior’s perfume, but it is still the most popular perfume in Dior’s history and a huge driving force for brand performance. "

But even if it is independent like Dior, it still dares not completely separate the brand image from the beauty business. Today, its new design logo is appearing in its cosmetics and perfume products, and the design of its creative director Maria Grazia Chiuri is also appearing in some advertisements of beauty products, such as Grisdiol perfume.

"I think it is necessary to try. Beauty cosmetics can be used as a channel to understand the response of luxury brands to fashion elements, or to attract new audiences, such as Generation Z consumers." Thomas Zeldari, a professor of luxury marketing at new york University, said. "With the increasingly fierce competition in the beauty market, luxury brands now have to compete not only with savvy rising stars, but also with each other. How to strike a balance between fashion style and beauty products is a problem that all major luxury brands need to consider in the future. "

　　

　　　　December 21st, "Hand in hand? ? 2007 "Sino-Indian Army Joint Anti-terrorism Training officially kicked off in a training base in Kunming, China. China News Agency issued Zhang lei photo

　　

　　　　The picture shows Chinese and Indian officers and soldiers visiting Chinese equipment. China News Agency issued Zhang lei photo

　　　　BEIJING, Dec. 21 (Xinhua)-The Sino-Indian Army’s joint anti-terrorism training, which lasted for several days, started on the 20th and attracted attention from all walks of life. Foreign media reports pointed out that this is the first joint training in the history of the Chinese and Indian armies, which is of far-reaching significance for increasing mutual trust and promoting cooperation between the two countries.

　　Aiming at increasing mutual trust between the two countries.

　　　　The BBC reported on the 20th that the armies of China and India held a nine-day joint anti-terrorism training for the first time, aiming at increasing mutual trust between the two countries.

　　　　The code name of this joint anti-terrorism training is "Hand in Hand -2007". The two sides have about 100 troops each, and will send a military observation group to observe together.

　　　　Qin Gang, spokesman of Indian Foreign Ministry, said at the press conference that the purpose of this joint anti-terrorism training is to enhance mutual understanding and trust between China and China, especially between the two armies, and to enhance cooperation in non-traditional security fields such as anti-terrorism. He also stressed that China and India, as important neighbors and the two largest developing countries, have reached consensus on some international issues, and Sino-Indian cooperation and Sino-Indian consensus are the mainstream.

　　　　A spokesman for India’s Ministry of Defence said earlier that the two countries plan to hold the second drill in India in 2008.

　　　　The report also said that since the 1990s, the relationship between China and India has gradually improved, and the trade between the two countries has continued to develop in recent years.

　　Promoting cooperation has far-reaching significance.

　　　　Singapore’s Straits Times reported on the 21st that analysts believe that the significance of the joint anti-terrorism training between China and India is not the scale, but the potential cooperative relationship between the two countries is symbolic for the two giants in Asia to cooperate in fighting terrorism.

　　　　Singh, retired Brigadier General of the Indian Air Force and director of the Center for Strategic and International Studies, an important think tank in India, said that this exercise is very important because it can reassure both sides.

　　　　The report also quoted Sun Shihai, a researcher at China Academy of Social Sciences, as saying that this joint training will help strengthen mutual trust between the two countries, especially between the armed forces.

　　Exchanges between the two countries are strengthening.

　　　　South Korea’s Chosun Ilbo reported on the 20th that the China and Indian armies began joint military training on the 20th. Although the two countries conducted a joint rescue exercise at sea in the East China Sea of China in 2003, they had never conducted joint land training before.

　　　　The report believes that this joint anti-terrorism training is the result of the two sides reaching a consensus on cutting off the possibility of recurring border disputes such as armed conflicts and making every effort to move toward economic development.

　　　　Indian Defense Ministry spokesman Carl said: "This joint training will be an activity of great significance for enhancing relations between the two countries. There will be a joint military exercise between the two countries in India next year. "

　　　　China president Hu Jintao visited India in November last year, which was the first visit by a China head of state in 10 years. Indian Prime Minister Manmohan Singh also decided to pay a return visit to China next year, and the exchanges between China and India are strengthening.

Editor: Li Xingchi