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Australian studies reveal the mechanism behind "love is blind"

  According to Xinhua News Agency, Canberra (Reporter Zhang Jianhua), some people joked that "love is blind". Australian researchers try to find out by scientific means. Their research found that when a person falls in love, the related brain reactions will make people put the lover at the center of their lives.

  Researchers from Australian National University and other institutions recently published a paper in the journal Behavioral Science, exploring the connection between the behavioral activation system of human brain and romantic love.

  The researchers surveyed 1,556 young people who were in love. The survey questions mainly focused on their emotional reactions to their partners and related behaviors, as well as their attention to their lovers. It turns out that when a person is in love, his brain will make an unusual reaction and put the lover at the center of life.

  Researchers say that researchers know the role of oxytocin in love, that is, when someone communicates with their lover, oxytocin circulates in their nervous system and blood. Oxytocin, known as "love hormone", is a neurohormone secreted by hypothalamus, which can be secreted by both men and women.

  The researchers further explained that the reason why lovers become particularly important is because of the combination of oxytocin and dopamine. Dopamine is a neurotransmitter secreted by the brain, which is responsible for transmitting feelings of excitement and happiness. Therefore, it can be said that love activates the pathways related to positive emotions in the brain.

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Anhui People’s Social Welfare Department responded: "4 23" provincial civil service examination did not disclose questions.

  On April 23rd, Anhui Civil Service Examination held two written tests, namely "Administrative Ability Test" and "Shen Lun". On April 24th, a candidate in Chuzhou posted on the Weibo that the examination of Shen Lun in the fifth examination room of the No.4 Middle School in this city was delayed for ten minutes because the examination paper was suspected to have been unpacked in advance. In response to this matter and the recent questions about the leakage of provincial exams on the Internet, on the evening of April 25, the reporter learned the latest response from the Anhui Provincial Department of Human Resources and Social Security: "Our office has checked every link of the test paper from factory to warehouse and escorted to various test sites. All procedures are in compliance with confidentiality regulations and no leakage has been found."

  About the sealing strip of Chuzhou test paper: the sealing strip is wrinkled by heat, and the test paper has not been unpacked.

  The Provincial Department of Human Resources and Social Security has instructed the Chuzhou Municipal Bureau of Human Resources and Social Security to conduct an investigation and response to the question that the fifth examination room of Chuzhou No.4 Middle School test center was sealed on the afternoon of the 23rd. Chuzhou Municipal Bureau of Human Resources and Social Security responded in its official Weibo: "The examination papers for the recruitment of civil servants in Chuzhou were transported from the province to the security room of the city by the special police equipment vehicle of Chuzhou Public Security Bureau under the escort of two public security personnel and four staff members of the examination institute. During the storage of the test paper in the secret room, the whole process is monitored by video, and three staff members are on duty 24 hours a day. On the day of the exam, the staff of the municipal people’s social department will be escorted to the test center together with the school staff of the test center. The test paper is also in the whole process of monitoring at the test center. In the whole process, it is impossible for the test paper bag to be opened in advance. "

  In response to this incident, the reporter further interviewed the person in charge of the Anhui Personnel Examination Institute on the issue of test paper seals that netizens are generally concerned about. According to Chen Yiwu, president of the Provincial Personnel Examinations Institute, the printing factory that printed the provincial examination papers is a printing factory with Grade A confidentiality qualification that has passed the acceptance of the State Secrecy Bureau, and once printed the college entrance examination papers. There are two most important packaging procedures in the packaging production process of the examination paper: the inner packaging is kraft paper packaging the examination paper, and the sealing strip is attached to the packaging bag; The outer packaging is plastic laminated film, which is packaged by a special packaging machine for high-temperature shrink film. Once the shrink film is unpacked, it cannot be recovered.

  After investigation to the secret printing factory which is responsible for the printing of the test paper, they confirmed that the sealing strip has been stuck by hand in the packaging production process of the test paper bag, and the sealing strip of the test paper bag will be wrinkled because of the short rolling time and large packaging volume. However, it is impossible for the paper bag with shrink film to be opened when the plastic package is intact.

  Chen Yizhen said, "The candidates in the test center in Chuzhou suspected that the sealing strip of the test paper was removed. In fact, it was normal that the sealing strip was plastic-sealed by the high-temperature outer layer before it was dried, and the sealing strip was wrinkled due to heat. After on-site examination, it was confirmed that the test paper had not been unpacked and the examination continued. "

  About the transportation process: the whole process of transportation by special person and special car is monitored secretly.

  There is no problem with the test papers distributed to the test center. What is the transportation process like? Is it safe and confidential? The reporter learned from the Anhui Personnel Examinations Institute and the Examination and Employment Office of the Provincial Civil Service Bureau that after leaving the factory, the examination papers will be escorted by the printing factory in conjunction with the local public security department and delivered to the Provincial Personnel Examinations Institute at 2: 50 pm on April 21, and supervised by the Provincial Personnel Examinations Institute, Hefei Public Security Bureau and the Provincial State Secrecy Bureau. The library of the Provincial Personnel Examination Institute is a high-standard confidential security library that has been inspected and accepted by the Provincial State Secrecy Bureau. After the examination papers are put into storage, a special person will be arranged to be on duty 24 hours a day inside and outside the library according to the confidentiality provisions.

  On the morning of the 22nd, the municipal examination institutes sent public security personnel and staff of the examination institutes to collect the required number of papers from the library of the provincial examination institutes, and carefully checked them to ensure that the collected papers were in good condition, and then transported them to the examination papers security room of the municipal examination institutes. The test paper is also monitored by video during the storage in the secret room, and someone is on duty 24 hours a day. On the day of the 23 rd exam, the staff of the municipal people’s social department and the school staff of the test center will be escorted to the test center. The test paper is also in the whole process of monitoring at the test center.

  "The entire printing, transportation and distribution process of the test paper is carried out in strict accordance with the confidentiality rules. This set of processes does not allow any mistakes." Chen Yizhen, dean of the Provincial Personnel Examinations Institute, said.

  On whether the "4.23 Public Examination" in Anhui Province reveals the problem: the online transmission of examination papers is not the real problem in our province

  On April 23 this year, 25 provinces across the country held a written examination for the recruitment of civil servants, with a total number of applicants reaching 4.095 million, making it the largest civil service examination over the years. Recently, Jiangxi netizens posted that the information of a public examination counseling institution is almost the same as the real question, which triggered the speculation on the Internet that the "4.23 public examination" was widely leaked in all provinces.

  After investigation and verification, the Anhui Provincial Department of Human Resources and Social Security compared the test paper of uploading pictures online with the real paper of our province, and concluded that "the test paper of uploading pictures online is not the real paper of our province".

  "The National Civil Service Bureau provides a motif question bank, but the examination papers in different provinces are not the same." Chen Yizhen said that our province was jointly dispatched by the provincial civil servant department and the provincial personnel examination institute to conduct a fully closed proposition within the specified time. "It is not allowed to bring computers and mobile phones. The computers they use for the questions have no network function and no USB socket. Half an hour after the opening of the "Professional Knowledge" course on the 24th, that is, at 9: 30, these propositional personnel will be able to come out. "

  Regarding the recent questions about the "4 23" Anhui Provincial Public Examination that netizens are generally concerned about, the Provincial People’s Social Welfare Department responded positively on its official website: "Our office has checked every link of the test paper from the factory to the warehouse and escorted to the test sites. All procedures are in compliance with confidentiality regulations and no leakage has been found."

  Reporter Song Yi

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The first snowfall in Chongqing’s main city in 17 years started a particularly serious warning.

Topic: Many areas in China have suffered from heavy snow and freezing disasters.











Yesterday, a thick layer of snow fell on the roof of Dianjiang County.


  Yesterday afternoon, the Central Meteorological Observatory issued the highest-level red alert of blizzard, indicating that there were blizzards in some areas such as Hunan, Hubei, Henan, Anhui and Jiangsu. The China Meteorological Bureau also launched the Class II emergency response order of the early warning and emergency plan for major meteorological disasters. The State Council held an emergency video conference to deploy various security work.


  More than 10 provinces entered a state of emergency.


  According to the emergency response order, China Meteorological Bureau, National Meteorological Center and other national meteorological departments, Guizhou, Hunan and other 10 Yu Sheng (autonomous regions and municipalities) meteorological bureaus immediately entered the secondary meteorological emergency response state.


  According to the order, the Central Meteorological Observatory added a national weather consultation every day, and organized relevant provincial (autonomous regions and municipalities) meteorological observatories to hold weather consultation at any time as appropriate.


  Wen Jiabao: The difficult period has not yet passed.


  During the snowstorm in recent days, the work of coal, electricity and oil transportation is facing a very severe situation, and 17 provinces (autonomous regions and municipalities) across the country have cut off electricity.


  At yesterday’s teleconference, Premier Wen Jiabao of the State Council pointed out that the shortage of coal, electricity and oil transportation in China is likely to intensify, and the most difficult period has not yet passed, so we should make full preparations. Comprehensive Xinhua News Agency, etc


  4.67 million people in our city suffered losses of 568 million.


  After a snowfall in December 1991, after a lapse of 17 years, it snowed again in the main city of Chongqing yesterday. However, the snowstorm and low-temperature freezing disasters in some districts and counties in recent days have caused direct economic losses of 568 million yuan to our city, and the municipal government has urgently launched an emergency plan for meteorological disasters.


  It snows in all districts and counties except Wansheng.


  The reporter learned from the meteorological department that there were intermittent sleet or light snow in other places except Wansheng yesterday.


  Cheng Bingyan, director of the Climate Center of the Municipal Meteorological Bureau, said that the reason why there was no snowfall in the main city for 17 years was mainly because since the 1990s, the urban area has always been in the stage of warmer winter temperatures.


  20 districts and counties in the city were affected.


  Since January 12th, our city has suffered from extensive, intense and long-lasting low-temperature rain and snow.


  According to preliminary statistics, as of the 27th, 20 districts and counties (autonomous counties) in the city were affected by disasters, with 4,678,200 people affected, 3,458 people who were transferred urgently, 487,400 people who had difficulty drinking water, and 5,787 people who were injured or injured due to disasters. The affected area of crops is 123.69 thousand hectares, and the area of crop failure is 20.18 thousand hectares; 51,200 livestock and 136,400 poultry died due to the disaster; 2753 houses collapsed and 5981 houses were damaged. Until yesterday, the low temperature disaster has caused the direct economic loss of our city to rise to 568 million yuan.


  Start the first special major warning.


  Yesterday, with the continuation of the disaster, the municipal government launched the "Emergency Plan for Sudden Meteorological Disasters in Chongqing", and the early warning level was particularly serious meteorological disasters.


  It is understood that this is the first time in the history of the city’s emergency office to launch an emergency plan for particularly serious meteorological disasters.


  At the same time, the municipal government decided to urgently allocate 48.3 million yuan of living relief subsidies for victims and 8,000 beds of disaster-relief quilts to help the needy people in the disaster-stricken areas solve their living difficulties in winter and spring and the current snowstorm.


  Related links


  After the 1980s.


  There are only four snowfalls in the main city.


  The meteorological records of Shapingba monitoring station (which mainly records the meteorological conditions in the main city) from 1950 to now show that the snowfall in the main city of Chongqing was the highest in the 1950s, with 14 snowfalls in eight years. The 1970s was followed by 13 snowfalls in five years. Since the 1980s, there have been only four snowfalls in 1980, 1984, 1991 and yesterday.


  -Launching emergency plans for meteorological disasters of particularly serious magnitude.


  Relevant departments at all levels have entered an emergency state;


  The affected areas and counties launched emergency plans and strengthened emergency duty.


  -Enter the secondary meteorological emergency response state.


  Implement a 24-hour foreman system;


  Submit the actual weather to China Meteorological Bureau before 8: 30 every day;


  Report the work to China Meteorological Bureau before 17: 00 every day;


  Report all kinds of major emergencies at any time.


  Small data


  Meteorological disasters are divided into four levels.


  Meteorological disasters in our city are divided into general meteorological disasters (Grade IV), major meteorological disasters (Grade III), major meteorological disasters (Grade II) and particularly major meteorological disasters.


  Particularly serious meteorological disasters refer to:


  1. Meteorological disasters in which extreme weather and climate, such as particularly heavy rain and heavy snow, affect a large area of more than 50 square kilometers, causing more than 30 deaths or economic losses of more than 50 million yuan;


  2. Extreme weather and climate events or extremely disastrous weather processes occur in many counties (autonomous counties);


  3 extreme weather and climate events that may have a significant impact on the economy and society of our city in most areas of our city.


  Early warning signal interpretation


  -Blizzard warning signal


  Blue: within 12 hours, the snowfall will reach more than 4 mm, or it has reached more than 4 mm and the snowfall continues, which may have an impact on traffic or agriculture and animal husbandry.


  Yellow: The snowfall will reach more than 6 mm within 12 hours, or it has reached more than 6 mm and the snowfall continues, which may have an impact on traffic or agriculture and animal husbandry.


  Orange: within 6 hours, the snowfall will reach more than 10 mm, or it has reached more than 10 mm and the snowfall continues, which may or has already had a great impact on traffic or agriculture and animal husbandry.


  Red: The snowfall will reach more than 15mm within 6 hours, or it has reached more than 15mm and the snowfall continues, which may or has had a great impact on traffic or agriculture and animal husbandry.


  -Road icing warning signal


  Yellow: When the road surface temperature is lower than 0℃, precipitation will occur, and road icing may occur within 12 hours.


  Orange: When the road surface temperature is lower than 0℃, precipitation will occur, and roads that have a great impact on traffic may freeze within 6 hours.


  Red: The road surface temperature is lower than 0℃, precipitation occurs, and road icing that has a great influence on traffic may occur or has occurred within 2 hours.


Editor: Yin Wei

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Rain, snow, who is in charge?

  At the turn of winter and spring, the temperature rises and falls, and cold air and warm and humid air frequently fight. Will it rain or snow when they meet in a narrow road? Come on, let’s talk about it.

  First of all, whether it rains or snows, it will fall from the sky. So what are they like at high altitude? Generally speaking, the higher the altitude, the lower the temperature, so the precipitation usually exists in the form of solid, that is, snow or ice crystals. Whether it rains or snows is simply determined by the low-altitude temperature.

  Well, there is such a small snowflake, which collides and condenses in the sky, and finally it is too fat to hold the atmosphere and has to fall from the sky. If she has been "cold-shouldered" in the process of falling, and the temperature is below 0℃ all the way, then she can keep her shape well and fall as a small snowflake. At this time, some people saw it and said, "Yanshan snowflakes are as big as seats." Some people also sang, "If catkins are not due to the wind." Others joked, "The yellow dog is white and the white dog is swollen."

  Or this little snowflake. It was "warmly received" in the process of falling, and the temperature was higher than 0℃, so she melted while falling, and when it fell to the ground, it changed into a "vest" and became a small drop of water, and people said, Oh, it’s raining! !

  However, the reality is often not so simple. The small snowflake is not smooth sailing in its falling process, and it will also taste the "cold and warm" of the world. Sometimes it just melted a little, but it was not completely melted. When it reached the ground, it was frozen again, thus ice particles were produced, and the scientific name was xian. Unlike hail, it belongs to a close relative of snowflake, and usually appears before or when it snows.

  The more complicated situation is freezing rain, which is a common weather phenomenon in Guizhou, Hunan and other places in winter. In the process of falling, the small snowflake first melts into water droplets, and after falling for a while, the temperature drops below 0℃. It should be condensed into ice crystals or ice particles, but because there is no frozen nucleus to attach, it can only continue to maintain the shape of water droplets. At this time, its "body temperature" is lower than 0℃, which is called "supercooled water droplets". The most remarkable feature of this alienated water drop is instability. When it falls to the ground in the form of rainfall, it will quickly condense into ice on its surface when it meets objects below 0℃.

  All of the above are discussed for a single small snowflake. In the actual process of rain and snow, there are tens of millions of small snowflakes, which are distributed at different heights and located in different areas. Some are close to cold air and some are warmer, and they will encounter different situations and develop different changes in the process of falling.

  It snows easily in winter and rains more in summer. In winter, it’s hard to see the trace of snow in the northland, thousands of miles of ice, and Wan Li, and in South China without winter. The temperature in the middle and lower reaches of the Yangtze River is high and low, and the fluctuation is large, so the form of precipitation will become extremely complicated.

(Source: Editor of Central Meteorological Observatory: Wang Ruojia)

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"Free" reading "light books" exam can’t be much worse.

Wen Rumin

  The summer vacation is over half, and reading is still on the way. Both students and parents will have more or less doubts and even anxiety about reading. Recently, the Commercial Press published Wen Rumin, a professor of Chinese Department in Peking University and editor-in-chief of Chinese textbooks for primary and secondary schools, which systematically expounded his views on reading and Chinese learning. Recently, Wen Rumin accepted an exclusive interview with Yangcheng Evening News.

  Examinations and reading

  "Never read" the materials of the college entrance examination questions does not mean "never studied"

  Yangcheng Evening News: The "Ministry Edition" Chinese textbooks have improved the requirements for reading depth, breadth and speed. Correspondingly, what will happen to the senior high school entrance examination and college entrance examination?

  Wen Rumin: Some media reported that the "part-edited" Chinese textbooks are "specialized" and do not read, which means that this set of textbooks has returned to "reading-oriented", paying attention to expanding reading areas and learning different types of reading methods. However, in any case, the capacity of textbooks is limited, and there are not many reading articles collected. It is important to draw inferences from others, so that students can expand from textbooks and classroom teaching, and expand their reading surface and reading volume. This is also the requirement of college entrance examination and senior high school entrance examination. I don’t take part in the proposition, but I am concerned about this aspect.

  Judging from the reading questions of Chinese in recent years, many propositional materials are not from textbooks, covering a wide range, and even selected from some papers with strong professionalism, including politics, economy, science and technology, history, philosophy, etc., giving people the impression that — — What I have learned has not been tested, and what I have tested has not been studied. In fact, "never read" does not mean "never learned", but the test is the transfer of reading ability and the application of methods. The emphasis is on ability, thinking, comprehensive analysis, retrieval and aesthetics, and so on.

  Candidates who usually read a wide range of books and are active in thinking are like a duck to water in the face of this exam change, and it is easy to get good grades; However, candidates who have a narrow reading range, read only textbooks and only pay attention to "brushing questions" may not adapt and it is difficult to achieve good results. Even if the latter go to college, their weakness of "reading less" will appear, which will restrict their academic development.

  The college entrance examination proposition began to explore how to test "whole book reading"

  Yangcheng Evening News: Why should we encourage "reading the whole book" in the "part-edited version" of Chinese textbooks? Some people complain that if the language requires more reading, especially the whole book, it will increase the academic burden. What do you think?

  Wen Rumin: The "part-edited version" language pays special attention to reading and the original works. In primary schools, there is a "happy reading bar" to guide students to read whole books such as fairy tales, stories and novels. Junior high school has set up a "guide to famous books", which requires reading 12 famous books in three years, and also provides a bibliography of 24 famous books that you choose to read independently. Chinese in senior high school is coming soon. Some students have extended reading after class, or they are required to find books to read by themselves under the driving of study tasks. There is also a special unit of "reading the whole book".

  Why do you attach so much importance to "reading the whole book"? First, let students contact some original classics relatively completely, so as to "lay the foundation" for the development of life; Second, aiming at the tendency of "fragmented" reading and "shallow reading" brought by online reading, students can return to complete and sound reading and cultivate good reading habits; The third is to "study and nourish the nature", and to "sharpen the temper" by "reading the whole book", cultivate perseverance, cultivate the mind and get rid of impetuousness.

  The addition of "reading the whole book" has somewhat changed the traditional situation that Chinese textbooks only pay attention to single teaching, which will inevitably have an impact on future teaching and examinations.

  In recent years, the paper propositions of Chinese college entrance examination and senior high school entrance examination began to explore how to test the situation of "reading the whole book" For example, there are some key details in the exam of A Dream of Red Mansions. If you haven’t read the novel completely and only watched TV, it will be difficult to answer. I think this improvement is conducive to promoting the "reading-based" Chinese teaching and returning to the "essence" of Chinese learning.

  Some students and parents complain that the increase in reading new textbooks will increase the academic burden. In fact, the amount of reading required by the textbook has been measured. If students have the desire and interest to read, the amount of reading arranged now does not constitute any burden at all. If you don’t want to study, even if the reading volume is as low as the previous textbooks, you can’t finish it. A lot of time is spent repeatedly "doing problems", and the burden is heavy and the effect is not good.

  Yangcheng Evening News: From the perspective of teaching and examination, are there any quantitative standards or regulations for the reading level of primary schools, junior high schools and senior high schools?

  Wen Rumin: Chinese is a comprehensive subject, and it is difficult to quantify the teaching effect. However, the basic requirements or minimum standards should still exist, and the Chinese curriculum standards have corresponding provisions. For example, the first and second grades of primary school require reciting 50 excellent poems (paragraphs), and the total amount of extracurricular reading is not less than 50,000 words. Form the habit of reading books and newspapers in the third and fourth grades, and the total amount of extracurricular reading is not less than 400 thousand words. The fifth and sixth grades should be able to browse and read silently at a certain speed. The general reading materials should be no less than 300 words per minute, and the total amount of extracurricular reading should be no less than 1 million words.

  Junior high school students learn to read poems, narrative and explanatory articles, read simple discontinuous texts, and can skillfully use skimming and browsing methods to expand the reading range. Get into the habit of silent reading, and read general modern texts, with no less than 500 words per minute. Recite 80 ancient poems (paragraphs), and the total amount of extracurricular reading is not less than 2.6 million words.

  The new Chinese curriculum standard for senior high school requires reading speculative, practical, literary and other texts, reading more than five literary classics and other reading materials by yourself after class, with a total amount of not less than 1.5 million words. In addition, it is suggested to recite 72 ancient poems (including compulsory and optional compulsory). The high school Chinese curriculum standard also divides the academic quality level into five grades, and describes the performance of learning results at different grades, which can be used for reference.

  Promoting quality education under the background of "exam-oriented education has existed for a long time"

  Yangcheng Evening News: You advocate that teachers and students should take the boat of exam-oriented education and do something about quality education. How to do less exercises and read more books? How to balance examination and quality education?

  Wen Rumin: We must vigorously promote quality education. This is the direction, no doubt. However, the pressure of exam-oriented education is huge, which can not be eliminated in a short period of time, and it is also a grim reality. As long as the social competition is fierce, as long as there are selective examinations, exam-oriented education will exist.

  We are discussing how to promote quality education under the background of "exam-oriented education has existed for a long time", which is a very difficult undertaking and requires preparation for long-term struggle.

  For many teachers, students and parents, the senior high school entrance examination and college entrance examination are very realistic. They don’t deny the importance of quality education, but they will still put the exam first. This is human nature and understandable. To promote quality education, we should not be divorced from this reality, and we should not completely oppose quality education and exam-oriented education. They are opposed, but they are not either one or the other. Exam-taking ability is also a kind of ability, not all of which can be cultivated by "brushing questions". What we oppose is only those rigid negative educational models that stifle individuality and inhibit creative thinking. It is better to admit that exam-oriented education is "reasonable" at present, and then try to reduce the negative impact of exam-oriented education and gradually expand the space for quality education, which can be changed a little.

  The so-called "boarding the boat of exam-oriented education and doing something about quality education" means trying to strike a balance between the two. For example, improving the examination, paying more attention to the examination ability, comprehensive quality and creative thinking may "incite" the reform of curriculum and teaching and reduce the negative impact of examination-oriented education. I have said many times that qualified teachers can make students do well in exams without killing their brains and interests, and they will try their best to strike a balance between exam-taking and quality education.

  "Part-edited" Chinese textbooks are trying to change the practice of simply instilling classroom knowledge and repeatedly "brushing questions", advocating Chinese teaching to give full play to students’ subjectivity in learning, doing less questions and reading more books, hoping to promote the reform of college entrance examination and senior high school entrance examination, make students do well in the exam, and focus on students’ long-term development. This is a balance.

  Yangcheng Evening News: Some children’s reading has their own preferences and personalized characteristics, and they don’t necessarily like the bibliographies specified and recommended in Chinese books. Should such children respect their preferences and be able to cope with the college entrance examination?

  Wen Rumin: A key word of Chinese curriculum reform is "giving full play to the subjectivity of students’ learning", and the "part-edited" Chinese textbooks also try to strengthen the subjectivity of students’ learning. Therefore, students’ personal preferences and personalized characteristics of reading should be fully respected.

  For example, since the senior grade of primary school, students don’t like the list of books opened by teachers very much, and they prefer to choose their own books to read. This is normal. The textbook specifies a small number of required books, and most other bibliographies are optional and not mandatory. Sometimes we don’t have to specify the "required reading" list, but suggest reading a certain range of books, so that students can choose from them, which may be better. There should not be too many "prescribed actions" in the reading process, and it is not appropriate to assign a lot of homework. Don’t always ask for "writing", such as writing the feelings after reading. These tasks are too many and tiring to read, which is not conducive to encouraging more reading. If a student has more free reading, his Chinese literacy will also be improved, and the exam will not be much worse.

  Yangcheng Evening News: Parents or teachers who let their children read freely are taking risks under exam-oriented education — — Children are also very uneasy about reducing the time for doing problems and other homework to read books. How to grasp this free space and how to balance it with exams?

  Wen Rumin: There is a question of how to balance current interests and long-term considerations. Give students a certain degree of reading freedom, and students will read more extracurricular books, which will somewhat squeeze the time for "doing problems". The question is, is it the "right way" to learn by repeatedly "doing problems"? According to the analysis of the candidates who have achieved excellent results in Chinese in the college entrance examination in recent years, it is found that they can get good results without "brushing the questions", and most of the students who get high marks have a wide reading range and active thinking. You will soon see that in order to reduce "brushing questions", the new senior high school Chinese no longer sets up after-school exercises, but replaces them with "reading tips" and "unit learning tasks". Therefore, extracurricular reading and free reading will not "hinder" the college entrance examination and the senior high school entrance examination, but may help the examination.

  I advocate that students should read "casual books". The so-called "idle books" are those books that children choose by themselves and are not necessarily tied to the test objectives. Only when you are allowed to read "casual books" and have the "freedom" of reading can you have interest in reading. College entrance examination and senior high school entrance examination are both important events for students, and it is also appropriate to "study for the exam", but keeping a little space for free reading properly can make your hobbies and potential develop better.

  Chinese teaching materials and reading

  Children don’t study, which may be due to the lack of reading atmosphere in the family.

  Yangcheng Evening News: What worries many parents is how to cultivate their children’s interest in reading.

  Wen Rumin: There may be many reasons why children don’t have the habit and hobby of reading. The most important reason is that the family lacks the atmosphere of reading. Unless children have a special gift and can eliminate interference, it is difficult for most children to develop the interest and habit of reading in an environment of "no reading". Parents don’t read books themselves, but watch WeChat, play cards and play games all day. How can they make their children fall in love with reading? Parents of primary school students and junior high school students, in particular, must set an example and study with their children as much as possible, at least not to affect their study. Elementary school and junior high school are the best time to develop interest in reading, which is very crucial. If you don’t develop the habit and interest in reading at this stage, it will be very difficult to "catch up" later.

  Not all books are worth intensive reading. Learn to read and browse quickly.

  Yangcheng Evening News: You said that primary and secondary school students should learn to read "rolling and crawling" and master reading methods such as intensive reading, browsing, guessing reading, skipping reading and group reading. However, Chinese classes emphasize texts and seldom teach reading methods. How can children learn these reading methods?

  Wen Rumin: It is true that the situation of "emphasizing texts and seldom teaching reading methods" is widespread in Chinese class. However, the current curriculum reform focuses on students’ dominant position, protects students’ curiosity, imagination and thirst for knowledge, stimulates their interest in learning, and carries out various forms of reading activities to improve teaching effect.

  The newly promulgated Chinese curriculum standard for senior high schools makes it clear that Chinese teaching should solve "Chinese core literacy". Recently, the Central Committee and the State Council issued a document on deepening education and teaching reform and improving the quality of compulsory education in an all-round way. It also includes stimulating students’ interest in reading, learning to read, and taking reading as a habit and lifestyle. I think those who only pay attention to the text and seldom teach reading methods will be improved. Parents should also learn to follow up and create a good environment for their children to study.

  I advocate that students should study "continuously", which means that they can learn to read quickly and browse, and they can read without understanding, and their interest is cultivated, and their reading volume is increased, so that their Chinese literacy can be improved. Not all books are worth intensive reading.

  Network Reading: Learning the Ability of Media Selection and Filtering

  Yangcheng Evening News: How do you view the influence of online reading and fragmented reading on teenagers? What measures does Chinese education have to deal with this?

  Wen Rumin: This is indeed a problem. The appearance of the Internet has brought a lot of convenience and promoted the prosperity of society, but it has also caused some troubles. It seems that it is too late for human beings to deal with it in changing their thinking habits and social behavior.

  The fragmentation, entertainment and superficiality of reading have obvious negative effects on the mental growth of teenagers. There are many students who can’t live without their mobile phones for a moment, and they lack concentration more and more. I’m afraid it’s hard to keep their attention for more than ten minutes. Their thinking is jumping and collage, and their writing articles or language expressions lack coherence and logic. They are either one or the other, black or white, and they often argue fiercely, but they can’t "focus" … … These manifestations are all related to the fragmentation of online reading.

  As for entertainment, superficiality, blasphemy against classics, contempt for authority, indulging in jokes and jokes, it makes the mind flat and vulgar. This situation has aroused the concern of some people in the education field. Some elite schools have begun to try to restrict students’ use of mobile phones and their exposure to vulgar and popular programs, which is also a last resort.

  "Cultural fast food" can be contacted, but don’t let "reading taste" be damaged.

  Yangcheng Evening News: There is a gap between teenagers and classic books. What should I do if I don’t like them?

  Wen Rumin: It’s not surprising that students don’t like reading classics. It’s a common and natural phenomenon. Because they have a historical distance from the classics, language and form may be separated, and of course there are age factors. Life experience and understanding limit the understanding of the classics. In addition, young people are curious and rebellious. The more schools and teachers ask them to "share" the classics they want to read, the less they may like them, and instead favor those "spoof" and "nonsense" works.

  How to close the distance between students and classics, so that they can approach classics in a more vivid and friendly way (including the Internet, film and television, etc.) is a topic that educators, including responsible media and cultural businesses, should consider. It is very necessary to explain and spread the classic works in simple terms, but this should not be at the expense of distorting or ridiculing and disassembling the classics.

  The habit of reading needs to be cultivated, and reading classics needs to be calm and tempered. It is a long process of self-cultivation. Classics are difficult for young people to read because of the isolation of the times. To constantly overcome some reading obstacles, their rich connotations need to be carefully and repeatedly explored, which will not be as enjoyable as reading popular novels. We must first be mentally prepared to "eat books" and overcome that kind of superficial trouble before we can really enter a good reading state. This is also a kind of study habit and perseverance.

  When selecting all kinds of texts, "Bu Bian Ben" Chinese not only touches the classics, but also fully considers the cultivation of students’ reading habits and the mastery of methods. For different types of books or classics, there are also hints on how to read and what to focus on. Teachers and parents also have the responsibility to make students understand that it is understandable to read some fun and relaxing things online, but we should pay attention to the fact that a lot of information published from the media is mixed with a lot of "cultural garbage". If you come into contact with these "rubbish" frequently, you will be easily influenced by value digestion, relativism and even dance academy’s thoughts, and your reading taste will be ruined, which is really in danger of "lifelong damage".

  All kinds of popular and best-selling "cultural fast food" can be contacted, but it can’t replace the reading of the original book. If you want to know the taste of pears, you must taste them yourself and read the classics. What you need is the process of understanding, thinking and self-cultivation, which is the "cultivation", that is, the necessary way of spiritual growth.

  (Text/Yangcheng Evening News reporter Jiang Wei)

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Professional team professional analysis, ensure the winning rate? Online lottery is a mystery …

  CCTV News: If someone told you that you can buy lottery tickets on the website, you can technically analyze lucky numbers to ensure the winning rate, just like buying wealth management products. Would you believe it? This kind of thing that sounds like a pie in the sky is likely to be a new trick for criminals to cheat money.

  Some time ago, Ms. Chen, who lives in Juye County, Heze City, Shandong Province, joined a WeChat financial group when she was surfing the Internet at home.

  Victim Ms. Chen: Then someone inside said that if you invest, you can get a rebate, and then someone added me to chat alone.

  Subsequently, a netizen who claimed to be a data analyst added Ms. Chen’s WeChat and recommended a lottery-like wealth management product to her.

  Ms. Chen’s victim: She told me to buy one (one) lottery ticket, and then recommended my number. The chances of winning the prize were relatively high. Then I listened to him and asked him to help me choose several (group) numbers. As a result, I really earned some money.

   According to the recommendation, the lottery ticket purchased by Ms. Chen really won hundreds of dollars. After that, Ms. Chen’s bet became bigger and bigger, from several thousand yuan to tens of thousands of yuan. However, the lottery ticket she bought rarely won again, and she lost 140,000 yuan in just five days.

  Ms. Chen, the victim: I worked with my partner and worked hard to save it. I immediately threw myself into it. After being swept away, I also regretted it, and my family also complained about me.

  Ms. Chen felt that she had met a liar and quickly reported to the police. Just as the police launched an investigation, another Ms. Jiang also reported that she was cheated of 130,000 yuan by investing in lottery tickets. In order to recover the loss of the victim as soon as possible, the police handling the case decided to investigate from the flow of defrauded funds.

  Zhang lei, a policeman of the Criminal Police Brigade of Juye County Public Security Bureau, Heze City, Shandong Province: After the victim invested this money, how did the money flow until this money was finally withdrawn, and the withdrawal place was found in Loudi City, Hunan Province.

  With the assistance of the police in Loudi, Hunan Province, the police handling the case obtained clues by collecting the video of the withdrawal, arrested three cashiers and followed the trail, and arrested 23 suspects in Changsha, Loudi and Yiyang, Hunan Province. It is understood that the fraud gang headed by Liu has tricked others into investing in gambling by establishing a false gambling website. At present, the suspect has been transferred to the local procuratorate for review and prosecution.

  Building a fake website to defraud the background can be manipulated artificially.

  What kind of methods do criminal suspects use to trick these customers into being fooled step by step?

  In this case, the deceived people first met some so-called "data analysts" in the WeChat financial group.

  Suspect Zeng: First of all, we add friends to the WeChat group, and then after a simple understanding, we send him the sports lottery, telling him that it can make money, and telling him that we have a professional data analysis team that can win money steadily.

  According to the criminal suspects, in order to succeed in the fraud, the communication between them and the victims was completely carried out in accordance with the set script.

  Suspect Wang: There is information on the mobile phone, and then let us answer the customer’s questions according to that information. You ask me hello, I will answer hello, what do I do, and then that’s it, according to that script, that program.

  In fact, these websites are fake gambling websites established by criminal suspects by purchasing source code. At first, they will let customers taste some sweetness, and the previous small investments will be operated behind the scenes, so that customers will win prizes repeatedly.

   Zhang lei, a policeman of the Criminal Police Brigade of Juye County Public Security Bureau, Heze City, Shandong Province: This website is a virtual website, which is not real. In these fraud gangs, some related people are responsible for backstage manipulation, and he will win as much as I let him win.

  After earning a small amount of money and increasing trust, these so-called "data analysts" began to recommend large-scale lottery purchase schemes to customers, tricking them into transferring money to the accounts on the website to recharge, and then creating the illusion that the newly bought lottery tickets did not win.

  Suspect Zeng: Until he is convinced of this thing, let him make a big bet and then lose.

  In fact, the money that the customer recharged to this gambling website account was taken away by the criminal suspect through the bank ATM machine on the day of transfer.

  The police once again reminded that you must go to a regular physical lottery shop to buy lottery tickets, and don’t trust other people’s investment in lottery tickets, stocks and futures.

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High temperature | The body sensation in the south is over 60℃, and the "sauna mode" is uninterrupted for 24 hours.

On July 15th, at Huzhou West Railway Station, Huzhou City, Zhejiang Province, the shunting crew washed their faces with water. Vision china Since July, the high temperature in China has been fierce, Shanghai has tied the record of the highest temperature in a hundred years, many cases of heatstroke have occurred, and fresh food has been cooked naturally. After a short interval of high temperature, a new round of high temperature weather will come back on July 20, which will affect more than 17 provinces and cities such as Zhejiang and Fujian. It will not only affect a wide range, but also have a long standby time. Most areas in the south will carry out high temperature battles until the end of July. Compared with the last high temperature range, the core area of this high temperature is relatively south, and the extreme high temperature weather in southern Zhejiang and Fujian is now broken.
The weather network map of China will start on July 21st, and a large range of high temperature weather will make a comeback. Zhang Juan, a meteorologist of China Weather Network, said that this round of high-temperature weather has the characteristics of wide coverage and strong local intensity, and will sweep across more than 17 provinces, autonomous regions and municipalities in China. Until the end of July, there will be a wide range of persistent high-temperature weather above 35℃ in Nanjiang Basin, western Inner Mongolia, Jianghan, Jianghuai, Jiangnan, South China and Chongqing, with the highest temperature in Nanjiang Basin, western Inner Mongolia, Zhejiang and Fujian reaching above 40℃. Intermittent high temperature weather will also appear in southern North China, Huanghuai, Shaanxi and other places.
On July 15th, in Kunming, at noon, the sun was scorching and the outdoor ultraviolet rays were strong, so people who traveled started the sun protection mode one after another. Vision china diagram
On July 20th, in Xiamen, at Haicang Fire Training Base, a firefighter was sweating profusely after a contest of actual combat training. People’s visual map
On July 19th, the staff of Hainan Qionghai Power Supply Bureau of Southern Power Grid in Jiaji Town, qionghai city, Hainan Province, were soaked with sweat after their homework. Vision china map until the end of July, the southern region will maintain a state of high temperature and high humidity, and many places may feel over 60℃, and the "sauna room" will be available 24 hours a day. In hot and humid environment, people are more prone to heatstroke. Severe heatstroke, also known as heatstroke, can cause death. Heat stroke disease is mainly caused by the imbalance of the body’s regulatory function when the human body is exposed to high temperature and high humidity. Heat generation is greater than heat dissipation, which will lead to a rapid increase in the core temperature. In particular, outdoor work in high temperature and high humidity environment and people with weak constitution, such as the elderly and children, are more prone to heat stroke.
On July 20, there were few tourists in Shanghai and Lujiazui, Pudong, and the street citizens hurried under the scorching sun. Vision china diagram
On July 17th, the high temperature continued in Hangzhou, and the Hangzhou Library was packed. On a hot summer day, many citizens choose to come to the library to improve their learning efficiency in a cool environment, to find coolness in the book, and to study in the summer. Vision china diagram
On July 15th, in the overall relocation construction project site of Daoxian Hospital of Traditional Chinese Medicine in Yongzhou City, Hunan Province, the builders flushed water to relieve the summer heat during work. Compared with the high temperature process in the first half of July, the core area of this high temperature process will be relatively south, which is related to the south position of the subtropical high. Among them, some areas in southern Zhejiang and Fujian may break through the extreme value. The highest temperature in Ningde on the 23rd can even reach 43℃. Lishui, where there have been cases of heatstroke, will have a 40℃ high temperature N combo from this weekend to early next week.
On July 20th, Hangzhou returned to high temperature. At noon, when the sun was the fiercest, bodybuilders were sunbathing on the outdoor swimming pool platform of Metropark Hotel on Pinghai Road to get a healthy tan. Vision china diagram
On July 16, Qionghai, Hainan, tourists surfed and played in Boao seaside. The day was the first day of the ambush, and many places in China entered the "sauna mode". The highest temperature in Hainan reached about 35 degrees Celsius. Vision china map (this article is from The Paper, please download the "The Paper" APP for more original information).
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"Subsidize" New Deal Implementing New Energy Vehicles in June to Accelerate "Survival of the fittest"

  The subsidy standard for new energy vehicles has once again ushered in a major revision.

  A few days ago, the Ministry of Finance and other four departments issued the Notice on Adjusting and Perfecting the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles (hereinafter referred to as the Notice), which improved the existing subsidy policy for new energy vehicles, including subsidy standards, cruising range and technical requirements. However, the New Deal has set up a transitional period. During the transitional period before June 11th, the licensed new energy passenger cars and buses will be subsidized by 0.7 times of the previous corresponding standards, and the new energy trucks and special vehicles will be subsidized by 0.4 times. The subsidy standard for fuel cell vehicles will remain unchanged.

  Industry analysts pointed out that the new policy strongly supports fuel cell vehicles, encourages the development of high-end passenger cars, and further raises the energy density threshold requirements of pure electric passenger cars, which will accelerate the survival of the fittest of new energy vehicles and will be extremely beneficial to the entire new energy automobile industry.

  Greatly strengthen technical requirements

  Compared with the existing subsidy standards, the biggest change in the Notice is the substantial improvement of technical requirements, that is, cruising range.

  At present, new energy passenger cars are divided into three subsidies according to the driving mileage, 100&le; R<150、150&le; R < 250 and R&ge; 250, the subsidy amount is 20,000 yuan, 36,000 yuan and 44,000 yuan respectively. However, the new standards to be implemented will no longer be so general.

  Among them, the cruising range of 100&le was cancelled; The subsidy for R < 150, that is, the driving range of pure electric passenger cars is less than 150km, will not be subsidized, which will eliminate a number of A00-class cars with low technical content. At the same time, for 150&le; R < 250 is split into two files for subsidy, 150&le; R < 200 subsidy is 15,000 yuan, 200&le; R < 250 subsidy is 24,000 yuan. And the driving range R&ge; The subsidy of 250 is split into three grades, 250&le; The subsidy for R < 300 is 34,000 yuan, 300&le; R < 400 subsidy is 45,000 yuan, R&ge; The subsidy of 400 is 50,000 yuan.

  At the same time, the technical standards have also been greatly strengthened. The driving range of pure electric passenger cars is m&le; 1000kg、1000<m&le; The coefficients of 1600kg and m > 1600 kg are all lowered, and the subsidy requirements for 100 km power consumption are put forward; The fuel consumption limit of plug-in hybrid passenger cars is less than 65%.

  In the field of new energy buses, the subsidy standard has been greatly reduced. Among them, the subsidy for non-fast-charging pure electric buses was reduced from 1800 yuan /kWh to 1200 yuan /kWh, a decrease of 33%; The subsidy for fast-charging pure electric buses is reduced from 3,000 yuan /kWh to 2,100 yuan /kWh, a decrease of 30%; The plug-in hybrid vehicle is lowered to 1,500 yuan /kWh, and the decline is as high as 50%. On the other hand, the energy consumption per unit load (Ekg) is clearly required not to be higher than 0.21 Wh/km kg, and the index is improved by 12.5% at one time.

  In addition, the subsidy standard for new energy trucks and special vehicles is subsidized according to the total storage capacity of power batteries, and the part below 30 (including) kWh is adjusted to 850 yuan /kWh, down by 43.33%; The part of 30 ~ 50 (inclusive) kWh is adjusted to 750 yuan /kWh, with a decrease of 37.5%; The part above 50kWh is adjusted to 650 yuan /kWh, with a decrease of 35%.

  The real "test period" of car companies has arrived.

  "The subsidy for new energy passenger cars should be said to be the core focus of this round of subsidy adjustment. The change in the subsidy standard for a new round of new energy vehicles in 2018 is mainly in the improvement of the cruising range standard of passenger cars and the improvement of energy density. It should be said that it is a good way to promote product upgrading." Cui Dongshu, Secretary-General of the Association, said that this reflected the great support and promotion for product upgrading on the basis of the downward trend of the overall subsidy standard.

  According to the data of the Federation, according to the data of new energy passenger cars in January, according to the new standard, the subsidies for most models are concentrated at the level of 15,000 yuan, accounting for about 60%, while the vehicles with a distance of 200 km to 250 km account for about 10%. Overall, 60% of subsidies are at the lowest level. This also means that there will be greater pressure on product upgrading in the future.

  For example, in the case of GAC New Energy GE3, the subsidy during the transition period is 33,800 yuan, which will be increased to 45,000 yuan after the implementation of the new standards.

  Some analysts pointed out that the promulgation of the Notice means that the new energy automobile industry has gradually entered the post-subsidy era, and the policy is gradually guiding the market to gradually shift from relying solely on financial subsidies to truly realizing market-oriented operation, which will further aggravate polarization and eliminate some enterprises with low technical content.

  However, will the drastic adjustment of technical standards have an impact on the market?

  According to the requirements of the Notice, the new regulations set up a transition period. As of June 11th this year, new energy passenger cars and buses licensed during the transition period will be subsidized by 0.7 times of the corresponding standards, while new energy trucks and special vehicles will be subsidized by 0.4 times. The subsidy standard for fuel cell vehicles will remain unchanged.

  Cui Dongshu pointed out that the phased implementation of subsidies is very good for promoting the industry, which realizes the effective continuity of supply and demand of products sold in the market. With the introduction of this new subsidy policy, the new product design will be gradually put in place in the first half of the year. The implementation of the new subsidy policy in the second half of the year will greatly promote the product upgrading of new energy vehicles and the core competitiveness of enterprises.

  Vigorously cut off "local protection"

  In addition to improving the subsidy standards, the Notice also re-emphasized the need to break local protection and establish a unified market.

  It is clearly pointed out that all localities are not allowed to take any form of local protection measures, including but not limited to setting up local catalogues or filing, restricting the issuance of subsidy funds, repeating the inspection of new energy vehicles, requiring production enterprises to set up factories locally, and requiring vehicle manufacturers to purchase local parts and components. Where local protection acts are identified by relevant departments, the central finance will deduct the funds for charging infrastructure awards accordingly according to the circumstances. All localities should implement support measures such as exemption from restrictions, exemption from purchase restrictions, and issuance of special number plates for new energy vehicles without discrimination for new energy vehicle products listed in the Announcement of Vehicle Manufacturers and Products.

  At present, the filing system has been cancelled in some places one after another. On February 26th, the Beijing Municipal Science and Technology Commission, the Economic and Information Commission, the Finance Bureau, the Urban Management Commission and the Transportation Commission issued the "Administrative Measures for Promoting and Applying New Energy Vehicles in Beijing", which clearly cancelled the "small catalogue" of new energy vehicles in Beijing, but plug-in hybrid vehicles still cannot use the new energy minibus index to buy cars.

  At the same time, the "Notice" requires local governments to continuously increase infrastructure construction and improve the use environment of new energy vehicles. From 2018, the local purchase subsidy funds for new energy vehicles will gradually be transferred to support the construction and operation of charging infrastructure and the use and operation of new energy vehicles.

  The analysis pointed out that the release of the Notice is expected to further promote the upgrading of the entire new energy vehicle field, and at the same time optimize and ensure the smooth operation of the market in the first half of this year. It is expected that high-end electric passenger cars will usher in comprehensive and rapid development in the next year.

  ■ Related news

  A new batch of 207 models

  Enter the purchase tax-free catalogue

  A few days ago, the Ministry of Industry and Information Technology and the State Administration of Taxation published the Catalogue of New Energy Vehicles Exempted from Vehicle Purchase Tax (the sixteenth batch), which was also the first batch of new energy vehicles exempted from purchase tax in China in 2018. A total of 207 vehicles were shortlisted, including pure electric, plug-in hybrid and biofuel cell vehicles.

  In terms of electric vehicles, a total of 49 pure electric passenger cars were shortlisted, including GAC New Energy, BYD, GAC New Energy, Haima Automobile and Jianghuai Automobile. There are 72 models of pure electric buses, including Beiqi Foton, Jinlong and Dongfeng Motor. There are 64 types of pure electric vehicles, including Dongfeng Motor, BYD, Universiade, and so on.

  In terms of plug-in hybrid power, 14 passenger car models were shortlisted, including GAC Mitsubishi, SAIC, Geely Automobile, etc., including BYD Tang, GAC Mitsubishi Qizhi, Emgrand PHEV and Sonata PHEV, which are popular in the market; In terms of passenger cars, there are 6 finalists.

  Judging from the cruising range of these new energy vehicles, the overall growth continues, especially for pure electric vehicles. The data shows that the average of the 14th batch of pure electric passenger cars in China is 248km, while the 16th batch of catalogues released this year is 256km, with an average of more than 250km. The cruising range of new pure electric vehicles is greatly improved.

  Nanfang Daily reporter Guo Xiaoge

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Addicted "aristocratic" sports, a set of ski equipment emptied your wallet.

Beijing Winter Olympics entered the countdown.

After being dormant for three seasons, skiers finally ushered in a grand skiing season.

More exciting than skiers are entrepreneurs related to the ski industry, who predict that the ski industry will usher in golden decade in the post-Winter Olympics era. According to the development plan of ice and snow sports, the total scale of China’s ice and snow industry will reach one trillion yuan in 2025.

However, as the skiing equipment just needed for skiing, it is expensive, which makes many friends who try to enter the circle discouraged and choose to change their hobbies. According to research statistics, ski equipment is indeed the project with the highest gross profit margin in the ski industry chain.

Is the ski equipment that burns money a good nugget market?

Skiing is addictive and burns money.

This is an exciting and challenging ice and snow sport. In the world of white clothes, every skier on the ski resort can fly freely and feel the speed and passion; Also in the ultimate concentration, harvest inner peace.

As a sport that requires high hardware facilities, skiing is quite expensive. Ski resorts, perfect supporting facilities, early teaching and training, personal equipment and convenient transportation all need certain economic conditions as support.

Taking personal equipment as an example, it is calculated according to the price range table of major brands compiled by EqualOcean.A set of primary ski equipment including ski suit, snowboard, ski pole and ski shoes costs between 3,000 and 10,000 yuan; And a skier, a set of top equipment from head to toe is more than 60 thousand yuan.If you are keen on buying joint models and limited models, the price will have to double.

The high unit price supports the profitability of ski equipment. According to data from Mob Research Institute,The gross profit margin of snowboards and ski suits in ski equipment is about 40%-50%.The gross profit margin of helmets and snow goggles can reach 70%;The gross profit margin of ski resort is about 15%, the gross profit margin of ski training is 30%-35%, and the gross profit margin of ski resort construction equipment is between 25%-35%.

Ski equipment is sold to individuals and to ski resorts respectively, and the gross profit margin is different. The profitability of the C-end far exceeds that of the B-end. According to the data of Toubao Research Institute, the gross profit margin of imported skis sold to ski resorts is 20%-25%, and the gross profit margin of individual sales can reach 50%. The gross profit margin of selling snow clothes, helmets and snow goggles to the snow field is about 30%-40%, and that of selling to individuals is 70%-80%.

The "aristocratic" movement lives up to its reputation. According to data from Mob Research Institute,At present, skiers in China are mainly male middle-and high-income groups in first-and second-tier cities, with the age of 25-34 and the monthly income of over 10K.

Even if you have enough economic strength, you can’t ski at will. Skiing is seasonal and restricted by the venue. Even in winter, you can find venues around your home or city when you want to ski. Sometimes you need to take a car, drive by car or even fly to other cities and countries.

Limited by economic conditions, venues and seasons, the number of skiers in China is less, and most of them are skiers. According to the data of White Paper on Ski Industry in China,In 2019, the number of skiers in China was 20.9 million, of which 77.4% experienced skiers, and the average number of skiers per year was no more than two.

A large number of people who only skate once or twice a year prefer to rent equipment in the snow field, and it is difficult to form purchasing power. Therefore, although the unit price of ski equipment is high, it is a typical niche market.

The Research Report on the Development of Ice and Snow Industry in China shows that in 2020, the total scale of China’s ice and snow industry has reached 600 billion yuan. According to the data of Zhiyan Consulting, under the huge ice and snow market scale, the ski market in China will be about 83.56 billion yuan in 2020, and it will be subdivided into the ski equipment market with a scale of about 12.69 billion yuan.

With the approach of the Winter Olympics, there have been several "skiing craze" in China in recent years.

Actually, skiing in China started late, and the third Asian Winter Games was held in 1996, which was the beginning of skiing in China. In France, there were 45,000 skiers in 1950; In Japan, the skiing craze rose in the 1960s. In 1980, nearly 30% of Japanese men aged 20-24 participated in skiing.

Taking the Winter Olympics as an opportunity, many enterprises have begun to lay out the ice and snow industry in China in recent years. Equipment with strong profitability and as a necessity for skiing has become one of the choices in the market.

According to Tianyancha data, since 2015, the number of registered enterprises with "skiing" has increased significantly. In 2019, the number of registered enterprises exceeded 1,000, and currently there are more than 6,400. As a ski equipment in a niche market, there are more than 40 related companies.

Enterprises operating ski equipment can be divided into three categories, the first isComprehensive sportswear enterprises such as Pathfinder, Anta and 361,Starting with the layout of ski costumes;Cabin skiing, as the representative, not only provides personal skiing equipment, but also includes ski resort equipment.Such as ice machines, snow-pressing vehicles, snow-making machines, snowmobiles, lighting systems, etc. In addition, there are someEnterprises that focus on making personal ski equipment brands, such as running river, Zero Summer, Vector, etc.

However, the domestic ski equipment market is still in a very early stage compared with foreign countries. Wu Bin, vice chairman of Beijing Ski Association and president of Cabin Ski, once said,Due to the late start of China’s ski industry, there is still a big gap between the manufacturing technology and product quality of domestic ski equipment manufacturers and foreign famous brands.

Liu Fengxi, the founder and &CEO of Zero Summer, told Yiou EqualOcean that the source of skiing equipment in China is mainly snow fields and factories that produce skis, and there is a lack of core talents in R&D and design. Taking advantage of the "skiing fever" in the Winter Olympics, many enterprises that have never dabbled in skiing equipment have started to make skiing equipment, but most of them are directly produced by using the existing molds in the factory, which is not able to meet the needs of skiers for snowboarding performance at different stages.

Skiing requires high quality ski equipment,Domestic skiers are more inclined to buy high-end ski equipment of imported brands.

Take veneer as an example, Burton, an American outdoor skiing brand, has a market share of 30%-40% in China, and the price is usually around 10,000 yuan. In the alpine skiing, snowboarding and freestyle skiing events of the 13th National Winter Games, the contestants from all over the country basically used imported ski equipment from snowboards, snowshoes, fixers, helmets and leggings. The top ten ski brands on the China brand network are also foreign brands.

A skier goes from an experiencer to an enthusiast, and finally to an enthusiast. With the progress of skiing technology, the requirements for skiing equipment will become higher and higher, and it will often go through the process from renting to purchasing, and then from entry to high-end.

The ski equipment that can be rented in the ski resort is more just the choice of novice experience. Some skiers said to Yiou EqualOcean, "The rented things will take only one snow season, and the next snow season will feel that they can’t keep up with your level."

When you are fascinated by skiing, a set of self-purchased primary equipment can’t meet the demand. "Many people are eager to throw away their previous primary boards after they are advanced" and "the budget is at least 5000+, which is considered to be out of the ski field".

What’s the difference between a less satisfactory set of equipment and an excellent set of skiing equipment?

From the user’s point of view,"You get what you pay for, and the imported snowshoes are the difference between the slippers in the bathhouse and your running shoes."Some people are so figurative.

Once skiing in into the pit,"integration of human and board"The realm of snow friends has become the direction of continuous exploration. "Bad equipment will affect your progress, and you can’t feel the feedback from snowboards and snowshoes."

For snow friends who like to play handsome and shoot videos, the appearance and design of some domestic brands have also been spit out. "Domestic brands also have good quality, butSkiing can’t just consider the role of protection, everyone wants to dress more handsome. "

In Liu Fengxi’s view, domestic brands and foreign brands cannot be unilaterally distinguished. The key is to do a good job in products.

He believes that there is a social division of labor in the whole market, and domestic and foreign countries are not completely independent. For example, the small blackboard in zero summer, 90% of the raw materials are imported, the design and development team is in Seattle, looking for a China foundry to produce, and the boss is from China; Both Philae and Archaeopteryx were acquired by Anta. In fact, it is difficult to define whether they are made in China.

China is the world’s foundry,"Almost all ski brands you can see and hear, especially veneers, are Made in China",But "there are the best factories in China and the worst factories in China. The same factory can produce the best things in the world and the worst things".

For related enterprises, the gap between skiing equipment has been widened as early as the initial stage of research and development. This is a highly personalized sport, and brands will inject their understanding of skiing into their products.

As an enthusiast who started skiing in 2002 and skied around the world for two or three hundred days a year at the craziest time, Liu Fengxi has seen different people, different ways of playing, different brands and equipment. The biggest feeling is that,There is a problem of vision in making ski equipment. It is not simply a product, but an understanding and love of skiing, and more professional knowledge is needed.

Take snowboarding as an example. It takes at least two years for a complete snowboard to come out. In the early stage, we need a lot of experimental data, drawing and developing molds, and in the later stage, we need a lot of time to test on the snowy road and collect feedback to revise and adjust raw materials, molds and specific parameters.

Max Parrot, a new Olympic silver medalist who signed a contract with Nobaday, tested his snowboard for nearly 100 times. Through constant experience feedback, he made a series of adjustments in design and raw materials to achieve his satisfactory competition state.

Source: Zero Summer Official Authorization

Nicole Ning, who is responsible for the development of Pathfinder’s ski product line, once said: "There are not many talents who are proficient in skiing, materials science and fashion design in China, but there are many big brands abroad, such as TNF and Archaeopteryx." Therefore, the designers of the Pathfinder ski project should snow for a certain period of time every winter to experience their own products, observe what clothes people around them wear, and exchange ski culture and product experience with the big coffee in the ski circle.

"Maybe the practice of each brand will be different, but it takes a lot of time, energy, financial resources and material resources to really do ski equipment well." Liu fengxi said.

In addition to the understanding of skiing, a lot of research and development, design and testing in the early stage,Establishing brand recognition in consumers’ minds is also a compulsory course for ski equipment enterprises.

An expert who has been operating in the ice and snow equipment industry for seven years said that in fact, the related technologies of ice and snow equipment have been localized, and China is not without excellent ski equipment.

Take snowboarding as an example. Snowboards imported from China and Europe use the same production line. Because China enterprises do OEM production for imported brands of snowboards, the raw materials, technology and quality used by domestic snowboards are no different from those of imported brands, but consumers’ recognition is low, resulting in the price of domestic brands being about 30% lower than that of imported brands.

Many foreign brands originated from a certain sport, such as lululemon’s yoga clothes, Archaeopteryx’s jacket and Burton’s ski suit, while domestic brands have a relatively broad positioning. Pushing the door open is called outdoor, and closing the door is indoor.

People who like climbing, hiking and skiing are not the same kind of people and have different equipment. "If you can’t make a yoga suit, it is a yoga brand. If you make a ski suit, it is a ski brand. Users’ understanding of the brand will only become vague and not specific." Liu fengxi believes.

Ski equipment brands should enhance users’ core perception, bind with a relatively vertically subdivided sport, and create core equipment for them as brand endorsement.

In skiing, a good ski suit is helpful to athletes, but it doesn’t play a decisive role. In order to make achievements, athletes have to rely on the core hardware to equip snowboards, fixers and snowshoes. This is like the difference between a racer’s racing suit and a car. In skiing, skis, fixers and snowshoes are that car.

However, even if Anta, the sponsor of the Winter Olympics, cuts into ski equipment with ski clothes, and there is still room for improvement in the ski core equipment.

Skiing, which is called "aristocratic" sport in China, has basically become synonymous with winter sports in Europe, America, Japan and South Korea.

According to the Report on the Development of Ski Industry in China, the population penetration rate of ski market in China is only 1%, which is far from the 35% in Switzerland, the largest Nordic skiing country in the world, and also lags far behind the 9% in Japan and 8% in the United States. This also means that there is still much room for improvement in China’s ski-related industries.

Taking the Winter Olympics as an opportunity, the State Sports General Administration put forward the goal of "300 million people on the ice and snow".

Liu fengxi explained,The goal of "300 million people on ice and snow" is well-founded., not groundless. Referring to the developed countries such as the United States, Japan, Switzerland, Austria, France, Canada, etc., the total skiing population basically accounts for about 10%-30% of the total national population, and there are about 1.4 billion people in China, which is almost 300 million people based on the average ratio of 20% in developed countries.

Before 2015, the domestic ice and snow industry grew almost savagely. In 2015, Beijing successfully bid for the Winter Olympics, and the state issued a series of policies to promote the development of the industry.

During 2016-2020, the state and local governments promulgated the Development Plan for Ice and Snow Sports (2016-2025), the Popularization Plan for Mass Winter Sports (2016-2020), the National Construction Plan for Ice and Snow Facilities (2016-2022) and the National Measures for the Administration of Winter Sports Competitions (for Trial Implementation).

The United States has hosted four Winter Olympics and Japan has hosted two Winter Olympics.Every "post-Winter Olympics" era has brought a very large increase in the number of skiers, the improvement of hardware facilities and the improvement of basic service capabilities.

After Beijing’s successful bid to host the Winter Olympics, entrepreneurs and investors were moved by the wind, and many emerging entrepreneurial projects were favored by investors, such as zero summer, skiing, skiing, and Vector, covering the entire ski industry chain, including ski equipment, ski training, ski information, and ski services.

The approaching of the Beijing Winter Olympics has obviously brought about a wave of skiing craze.

In 2020, the amount of skiing-related notes published in the lifestyle community Little Red Book increased by 89% year-on-year; In late November of that year, the search volume related to skiing content increased by 150% year-on-year, and the release volume increased by 300% year-on-year.

According to the "2020 Winter New Vitality Life Trend Report" released by CBNData and Tmall Sports, from November to December, 2020, the sales of ski equipment increased by 1300% year-on-year, and domestic emerging brands such as Nanen, Vector and Nobaday entered the "Top 10 brands that love ice and snow in the Z era".

Without the maturity of infrastructure, there will be no real skiing craze, and the hosting of the Winter Olympics has become the target node of many infrastructure construction in China. From 2014 to 2019, the number of ski resorts in China increased from 460 to 770. In 2020, affected by the epidemic, there were 715 ski resorts operating normally.

The supporting facilities around the ski resort are also constantly improving, and we try to break through the seasonal restrictions of skiing to achieve all-season operation. In the non-snow season, we operate cross-country mountain bikes, real-life CS and other projects, and develop into an ice and snow town integrating tourism, entertainment, commerce and real estate.

Yu Jingming, the founder of Le Dian Skiing, pointed out that if we look at the development of Chongli, we will know that the changes in the ski resort are amazing. Now we simply can’t see that it used to be a poor county. When Wanlong opened its business, it didn’t even have a hanging box, and now its hardware and services are close to the Japanese level.

However, this is only the beginning. Before the successful hosting of the Winter Olympics, the market was more eager to lay out infrastructure such as snow fields and improve transportation hotels and other supporting facilities. Liu Fengxi said,After 2022, we will welcome the golden decade of skiing industry.

The ski industry is welcoming golden decade. Is the ski equipment expected to become a mass market from a niche market?

The International Snow Federation defines the difference between skiers and enthusiasts by two criteria: first, whether it has its own equipment, and second, whether it has the frequency of skiing in ski resorts for 5 times or more every year.

In China, where there are many skiers, the first piece of equipment for many skiers has not been solved, and "at least 15 pieces of equipment are needed to really experience skiing".Liu Fengxi said that the current market is still in the stage of low conversion rate, and many skiers ski once a year, making it difficult to form purchasing power.

The ski equipment market should ride the wind of "300 million people on ice and snow", and the key is to improve the conversion rate.Let more people get on the ice and snow, turn more skiers into skiers, and the demand for equipment is gradually increasing. This requires the promotion of the general environment, the improvement of venues and supporting facilities, and the improvement of national consumption level.

China Ski Industry Development Report predicts that by 2022, the number of skiers is expected to rise to 45 million, and the ski retail equipment market in China will reach 45 billion yuan. This is still a niche market.

However, there is no small market, only small brands. Ski equipment has the characteristics of just need, high profit and growth. A brand widely accepted and recognized by consumers is far more useful than the scale of 100 billion and the space of one trillion.

通过admin

The Central Meteorological Observatory continued to issue blue warnings for severe convective weather and heavy rain at 06: 00 on May 5.

CCTV News:According to the website of the Central Meteorological Observatory, the Central Meteorological Observatory continued to issue a blue warning of severe convective weather at 06: 00 on May 5.

It is estimated that there will be 8-10 thunderstorms or hailstorms in parts of western Hubei, western Hunan, northwestern Jiangxi, northeastern Sichuan Basin, western Chongqing, central and eastern Guizhou and northern Guizhou from 08: 00 on May 5 to 08: 00 on May 6. There will be short-term heavy rainfall in parts of southern Jiangsu, Shanghai, western and southern Hubei, Hunan, Jiangxi, northern Zhejiang, northwestern Fujian, northeastern Sichuan Basin, Chongqing, central, eastern and northern Guizhou, with an hourly rainfall of 20-40 mm and a local area of more than 50 mm.

It is estimated that the main influence period of strong convection is from afternoon to night today.

Defense guide:

1. The government and relevant departments shall, in accordance with their duties, prepare for short-term rainstorm prevention, lightning protection and gale prevention, and the meteorological department shall prepare for artificial hail suppression;

2. Outdoor pedestrians and staff should reduce outdoor activities and pay attention to stay away from structures such as scaffolding billboards;

3. Drive poultry and livestock into places with roofs, and close doors and windows to reinforce sheds;

4. The water operations in relevant waters and passing ships shall take active measures such as returning to Hong Kong to avoid or detour navigation, pay attention to covering building materials at the construction site, and properly arrange outdoor items susceptible to heavy rain, wind and hail;

5. Check the drainage system of cities, farmland and fish ponds, and prepare for drainage and defense against disasters such as mountain torrents, landslides and mudslides.

The Central Meteorological Observatory continued to issue a blue rainstorm warning at 06: 00 on May 5.

It is estimated that from 08: 00 on May 5 to 08: 00 on May 6, there will be heavy rains in eastern Sichuan, most of Chongqing, southwestern Hubei, northeastern Guizhou, northwestern and eastern Hunan, central Jiangxi, northwestern Fujian, northwestern Shaanxi and western Shanxi, among which there will be heavy rains (100-120 mm) in western Hunan and central Jiangxi. Some of the above areas are accompanied by short-term heavy rainfall (the maximum hourly rainfall is 20 ~ 40 mm, and the local area can exceed 50 mm), and there are strong convective weather such as thunderstorms and strong winds.

Defense guide:

1, the government and relevant departments in accordance with their duties to prepare for the storm;

2. Schools and kindergartens should take appropriate measures to ensure the safety of students and children;

3. Drivers should pay attention to road water and traffic jams to ensure safety;

4, check the city, farmland, fish pond drainage system, ready for drainage.