Recently, Mr. Zhang, a reader in Beijing, told the reporter of the Rule of Law Daily that when he browsed the news on the information platform, he found that there was recommendation information of soft pornographic novels on the platform. The beginning of the novel was not as direct as that described in pornographic novels, but it would make people think, and there was a charge for continuing reading.
"This information platform has a wide audience, and this App was downloaded on the tablet used by my children. If you are exposed to such novels, it will definitely have a bad influence. " Mr. Zhang said that advertisements for soft pornographic novels have appeared on large information platforms, and there is still suspicion of inducing recharge. This issue needs to be paid attention to.
To this end, the reporter conducted an investigation and interview.
□ Our reporter Han Dandong
"Male nurse dictated: Night shift, I heard … …” This is a message displayed on an information App, with the word "story" in the lower left corner and "57,000 people have read it". The top and bottom of this information are news information.
Diankai is a novel from the perspective of a male nurse. The content of the trial reading is relatively "implicit", and it comes to an abrupt end when "I can’t control myself any more under the teasing of Rebecca". The following is "As low as 0.3 yuan/day, members can unlock the full text".
Recently, under the guidance of Mr. Zhang from Beijing, the reporter of "Rule of Law Daily" opened the above information App and saw this information. The reporter’s investigation found that not only this information App, but also many apps have promotion advertisements similar to soft pornography and even pornographic novels.
Experts interviewed believe that pornographic novels appearing on information apps are not literary in themselves, and their purpose is to drain and make profits. They are suspected of violating laws and regulations and need to be rectified. The platform should conduct a necessary and appropriate review of information content advertisements in a prudent manner, and the regulatory authorities should also promptly investigate and deal with such pornographic information and induced recharge.
Soft pornographic novels are mixed with news information.
"This is too blatant!" Not long ago, when Mr. Wang of Tianjin was browsing the news on an App, he saw a novel message entitled "This book is so exciting that it takes an afternoon at first glance", and it was accompanied by "pictures of beautiful women". He casually clicked in and took a look, and the content of the trial reading was unsightly, "like a little yellow man."
As he was in a public place, he quickly turned off the interface and felt his cheeks burning. Then I continued to browse other news, but without a few strokes, this information appeared again. "I just want to watch the news, but the platform insists on pushing this pornographic novel to me, which is too much." Mr. Wang said.
Mr. Zhao has encountered a similar experience. Mr. Zhao works in a company in Pudong New Area, Shanghai. When commuting by subway, he is used to reading news and information by brushing his mobile phone. He found that there are many soft erotic and sexually suggestive novels on some information platforms.
"Novel advertisements are very eye-catching. Try to read a lot of suggestive language, which makes people want to read on. But when it comes to ‘ Key link ’ The novel was interrupted, and the following is the charging link. " Mr. Zhao said.
According to the respondents’ tips, the reporter downloaded a variety of apps and found that the novel promotion advertisements mixed with information and news did contain some soft pornographic content, but they often did not show "sex" directly, but mainly described the fascinating scenes, and they would come to an abrupt end when they felt that pornographic plots were about to appear. "It may not have touched on any expressions related to pornography, but readers will know what they are writing at a glance." Mr. Zhao said.
Searching for keywords such as "novels" on these apps will also trigger the advertising push of such soft porn novels. In addition, the reporter’s investigation found that this kind of soft pornographic novels also have their presence in some browsers, short video platforms and search platforms. For example, on a search App, every time a reporter crosses three or four messages, he will see such soft porn novels pop up.
According to Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, this novel advertisement form first appeared on some platforms used by minors, and then extended to various platforms. The novel advertisement unlocked the "trilogy" through platform drainage, WeChat official account /App jump and payment, allowing users to pay to read the remaining chapters.
"The platform generally adopts programmatic buying advertising mode when setting fixed advertising space, and the platform is responsible for setting advertising space, and the advertising content is handled by the trading center. However, no matter what form of distribution is adopted, the platform should strictly review the content and authenticity of advertisements. " Zhu Wei said.
There is a hidden recharge routine behind the free trial reading.
Respondents said that as adults, you can understand at a glance that this kind of soft pornographic novel advertisement aims to attract users to click and pay.
The reporter saw that on a search App, novel advertising discourses such as "completely above the head and high content passion" abound. Once clicked, it will jump to the novel trial reading interface, with a sexy female picture at the top and constantly beating. The text of the novel is only a few lines, and the content is quite provocative. Tip below: To be continued, the space is limited, and the follow-up content is more exciting. Pay attention to the study and read the original text.
After the reporter kept clicking according to the guidelines, he finally entered the "×× study room". "The content is exciting, and the platform does not allow it to be displayed. Please press the tips below to continue reading." The reporter found that after some "hard" operation, the content inside was more explicit than the advertisement and trial reading of the novel, and it was undoubtedly classified as pornographic novel. After browsing Chapter 2, the system prompts: "Support genuine creation, and continue reading after unlocking". Below are different recharge quotas, ranging from 29 yuan to 199 yuan.
The recharge amount will be converted into "book currency", and readers need to use book currency to unlock each chapter. Although there are paid unlocking channels, if you don’t choose to recharge, readers can’t know the price of each chapter.
On another App, the reporter found that a variety of soft erotic novel advertisements also have a recharge routine. After a free trial reading, some of them are paid content, each chapter is 110 "book coins", and the minimum recharge amount is 39 yuan, which can be exchanged for 3,900 "book coins". The reporter randomly opened a novel with 1612 chapters. After reading it, a total of 176,660 "book coins" were needed, equivalent to 1,766.6 yuan.
For these contents that are not suitable for children, when the reporter prepares screenshots, the interface pops up with a prompt: "The current interface involves private content, and screenshots are not allowed."
Some online writers told reporters that most of these novels are written by online writers, who will describe soft pornographic scenes at the beginning to attract readers’ attention and pay for reading. After paying, some subsequent chapters involve pornographic content, and some do not, that is, routine readers and induce recharge consumption.
"This kind of online text can’t be called a work at all. It is not literary in itself and should be characterized as illegal content. The behavior of online writers to drain and profit from this is also suspected of breaking the law, polluting the network environment and seriously infringing on the physical and mental health of young people. " Zhu Wei believes.
The platform should adhere to the obligation of prudent review.
The reporter noticed that many of these soft erotic novels and erotic novels were pushed by pop-ups.
The interviewed experts suggested that the relevant ministries and commissions had jointly issued the Administrative Regulations on Internet Pop-up Information Push Service (hereinafter referred to as the Administrative Regulations), and the Internet Pop-up Information Push Service Provider should implement the main responsibility of information content management, establish and improve four management systems, including information content review, ecological governance, data security and personal information protection, and minor protection. It is clear that "whoever pops the window is responsible".
Zhu Wei said that the "Management Regulations" focus on solving problems in key links such as pop-up news information push, pop-up information content guidance and pop-up advertising, and form a more comprehensive and three-dimensional law enforcement system. The next step is to strictly enforce the law and compact the platform responsibility.
Zhang Yanxia, a senior partner of Beijing Jingshi Law Firm, believes that according to the Management Regulations, the platform can decide whether to publish advertisements. In the process of advertising, the platform charges advertisers’ advertising fees, and from the perspective of consistent rights and responsibilities, the platform should also bear certain regulatory responsibilities. Consumers trust the platform, so they will also have some trust in the advertisements published by the platform, which also objectively requires the platform to have the obligation to review the advertisements. At the same time, due to the limitation of information asymmetry and professional ability, the platform should fulfill its "prudent review obligation" for advertising release and conduct necessary and moderate review of advertising content.
"This ‘ Prudent review obligation ’ Between complete formal review and substantive review, it is a high duty of care rather than a basic duty of care, that is, the platform is required to review advertisements from the perspective of professionals rather than ordinary people. " Zhang Yanxia said.
Regarding how to control the chaos of soft pornographic novel advertisements, Zhang Yanxia said that for Internet companies, they should be responsible for netizens and focus on the long-term development of the company to ensure that the content and publishing methods of the platform are legal and compliant, including the pushed advertising content. Legal and compliant, and enhance the ability to distinguish through technical means. The regulatory authorities should strengthen supervision, set up convenient reporting channels, respond to the concerns of the masses in a timely manner, and increase penalties for platforms that refuse to change their education.
