Meituan, a platform that started as a group buying company, originally had rich resources and a user base, which could unify the takeaway world, but this good hand was actually smashed by Meituan!
In recent months, Meituan has been in constant trouble. First, the Halal incident was killed by the masses, and then it was revealed that Meituan delivery staff stole and spit it back. Then Meituan ignored the requirements of the National Tourism Administration and added the hotel that denied the Nanjing Massacre to the app. These days, it was revealed that Meituan Hotel maliciously swiped orders in Lijiang!
Meituan Halal event!
Someone had posted the latest advertisement for Meituan takeaway on the Internet before, which read "Halal public food is served in double boxes, so that you can eat more at ease". Unexpectedly, there were voices denouncing Meituan’s "halal" and calling for "boycott Meituan". The Meituan App in the Apple App Store was bombarded by one-star reviews, and history called it "Meituan Halal Incident".
The opinions of netizens are almost one-sided, thinking that Meituan is doing this to please the people who eat halal food, and it will undoubtedly increase the cost of storing it in separate boxes. Why should we people who don’t eat halal food share the increased cost? People who eat halal food should spend more, or our Han customers should spend less. This has caused a very bad negative impact!
Meituan takeaway brother stole the dishes and spit them back!
According to the mid-form video surveillance images, at around 0:50 a.m. on October 21, the deliveryman opened the takeaway lunch box in the elevator and moved the food.
The scene was really hard to look at directly, and all this was recorded by the monitoring of the elevator and posted online. "Meituan, stop saying that it is not easy for the delivery guy, and strictly regulate the professional ethics of the employees, okay?"
In this regard, Meituan customer service senior director Zhang Hongran responded that in the Meituan takeaway delivery staff code of conduct, it is clearly stipulated that during the delivery period shall not open the food without permission, otherwise it will be regarded as a violation of the red line, and the delivery staff will be dismissed and permanently blocked.
Meituan ignored the request of the National Tourism Administration again
Stealthily add the hotel that denied the Nanjing Massacre to the app
In January this year, the Japanese APA hotel chain caused a lot of controversy in China, Japan and South Korea due to the exposure of right-wing books in the guest room, denying the Nanjing Massacre and the Korean comfort women incident, which aroused strong indignation among the Chinese and Korean people.
APA hotel chain in Japan
At that time, the president of APA Hotel had the confidence to say that the incident was premeditated, and the hotel would never withdraw the book, claiming that in a few months, people would forget about it, and the hotel could even rely on this popularity to turn a profit.
Unexpectedly, this situation really happened.
On November 13, the Communist Youth League Central Weibo quoted Zhihu’s reply @Wang Ruiyang as saying that 10 months after the APA hotel incident, Meituan had begun to put the APA hotel reservation service back on the shelves.
The Meituan website apparently ignored the ban issued by the National Tourism Administration, and completely put the words "don’t forget national humiliation" behind the interests.
Although Meituan came out again this time and said that she would go offline as soon as possible, and solemnly apologized for this serious mistake, and promised to permanently go offline for all hotels under the APA hotel chain in Japan and never cooperate. Many netizens said that they have been disheartened and repeated, only looking after their own business interests and not standing in the interests and emotions of the majority of consumers, who can trust Meituan in the future?
Meituan Hotel maliciously swiped orders in Lijiang
On November 11, 2017, CCTV’s "News Live Room" program exposed that many inns in Lijiang had implemented online brushing orders, deleting their own praise and bad reviews at will, and using online false propaganda to mislead consumers. Of course, the establishment of word-of-mouth cannot be separated from years of hard work, but the collapse of the golden signboard may only take overnight.
And this incident has brought to the surface a platform for swiping orders, that is, Meituan Hotel, which is used by the inn to swipe orders. To understand the deep-seated cause and effect behind Lijiang Inn swiping orders and deleting bad comments at will, we have to pay attention to and analyze the current situation and problems of Meituan Hotel business.
Online "swiping" is a more hidden part of the chaos of Lijiang tourism, and Meituan Hotel is "assisting the tyrant"
The online "swiping" chaos exposed this time is more hidden, and it is also part of the "deep water area" of Lijiang tourism chaos. It should have attracted customers with good service, and then naturally attracted praise, but it used fabricated praise first to attract consumers through false praise.
CCTV reported that Mr. Li, a tourist from Chongqing, saw a chain of inns in Lijiang called Flower and Snow Moon on Meituan. The pictures of the rooms were beautiful, the price was relatively cheap, and there were many praise online, so he placed an order. But when the family arrived at the inn, they found that this was an ordinary farmyard. What made it even more difficult for him to accept was that he was bitten by mosquitoes in the middle of the night and could not sleep. He went to the front desk to report the situation. The other party said that mosquitoes were pets, and they would pay 100 yuan each if they were smoked to death…
According to numerous media reports for a long time, Meituan Hotel has been suspected of "swiping orders" and "hotel data fraud". As early as the end of April 2017, in response to the data of Meituan Travel Hotel’s single-day room 1.20 million, there were reports that "the data is seriously illogical, and the fraud is too obvious". "Meituan’s single-day hotel room reservations during the May Day holiday reached a record high, but industry insiders revealed that its data is suspected of fraud, saying that all Meituan’s available inventory may be less than 1.20 million room nights."
It’s amazing, my Meituan!
summary
Do ethnic minorities and Han Chinese really have to be treated differently? Does the management system of the takeaway brother have to have an accident before starting to govern? Does it really only take 10 months to forget national humiliation? There are also things like swiping orders to deceive the public, don’t you feel blushing?
Meituan’s series of problems are fundamentally a problem with Meituan’s own mechanism. Business can have no boundaries, but there must be industry ethics. Benefits can be maximized, but there must be a business bottom line.
Regrettably, Meituan has not built a complete set of mechanisms for business operation and problem prevention, which has led to a situation where problems are frequent and deadly crises may occur in all business links today. I sincerely hope that Meituan will pay attention to the cause and effect of these problems and rebuild its brand perception as soon as possible.
