Recently, Cyrus announced the financial statements for the third quarter. Data show that the Group achieved revenue of 10.7 billion yuan in the third quarter of this year, up by about 163% year-on-year. Judging from this data, the performance is worthy of recognition. So, how did Cyrus do it?
The sales volume of Cyrus Group shows a continuous upward trend.
Celestial Group can achieve high-speed revenue growth in the third quarter of this year, which is mainly related to the rapid sales growth of its models, such as the M5 and M7 of Wenjie. According to official disclosure information, in the first three quarters of this year, the Group sold a total of 91,200 new cars, a year-on-year increase of more than 250.%.
Anyone who is familiar with Cyrus knows that it cooperated with Huawei to launch the new energy brand AITO, which focuses on the high-end market and has received high attention from consumers. In the third quarter of this year, AITO brand showed a good sales situation.
Xiaobian learned by inquiring about the official information platform of AITO Automobile that the delivery volume of the brand reached 7228 in July; In August, the delivery volume reached 10,045 units, and the sales volume just broke through 10,000 units; The latest delivery in September was 10,142 vehicles, a record high. It is not difficult to see that in terms of market performance, AITO brand has shown a gradual upward trend. It can be said that in the minds of consumers, the reputation of AITO brand has gradually been established.
AITO brand has two products, and the average single car price is higher.
Relying on the influence of Huawei, AITO automobile was quickly recognized by consumers. At present, there are two models of AITO brand, namely, Wenjie M5 and Wenjie M7.
Among them, Wenjie M5 is a medium-sized SUV, and the manufacturer’s guide price is 259.8-331.8 million yuan. In terms of power form, two options are provided. The first is the extended-range power version, with a 1.5T engine as the range extender. At the same time, it also supports pure electric mode driving. Therefore, there is no anxiety about cruising range. For most consumers, it is a more practical car purchase option.
In the later period, in order to meet the demand of pure electricity users, M5 introduced the pure electricity version. Single-motor and dual-motor four-wheel drive configurations are available, which provides consumers with rich power options. Especially the double-motor version of the M5, the power is quite strong, and it has a strong sense of pushing back when accelerating in a straight line.
Another model of AITO brand is Wenjie M7, which is positioned as a medium and large SUV. The manufacturer’s guide price is 319,800-379,800 yuan. Its body length is more than 5 meters, and the real car gives people a strong gas field. Even in the face of imported medium and large SUVs, there will be no feeling of falling wind in design.
At the same time, the interior space of the M7 is more abundant than that of the M5, and the seating layout of 2+2+2 can comfortably accommodate 6 passengers. One of the highlights of the new car is the cockpit. Through cooperation with Huawei, the experience in intelligence is relatively good.
In terms of power, the M7 is equipped with an extended-range hybrid system, which consists of a 1.5T engine and an electric motor. Therefore, the performance is relatively good. With the high version, it can be completed in less than 5 seconds from standstill to 100 kilometers per hour. At the same time, during short-distance driving, pure electric travel can be realized. At present, competing products are mainly locked in the ideal L8 model.
The loss rate has further increased, and the official said that the scale effect has not yet formed.
For a new brand focusing on high-end, the current market performance of AITO automobile is undoubtedly worthy of recognition. In a relatively short period of time, the monthly sales volume has exceeded 10,000 units. From the perspective of volume, it is on the same level as the well-known Weilai, Ideal and Tucki.
With the increase of sales volume, Cyrus has also faced the common problem of the new car-making forces, that is, the loss range has increased. According to the data of the third quarter financial report released by Cyrus, the net loss in the third quarter of this year reached 947 million yuan.
Regarding the further increase in losses, Celestial officials said that because the new models, such as the Wujie M5 and the Wenjie M7, are still in the situation of capacity climbing, the sales volume will further increase in the future. By then, it is expected that the losses of enterprises will improve.
National vehicle:Although the company is still at a loss at present, Xiaobian learned from the official of Sailis that its accumulated investment in R&D has exceeded 10 billion yuan, which is regarded as a brand that pays more attention to R&D among major car companies. Therefore, from the perspective of technical reserves, Cyrus can be said to be very emboldened. After cooperating with Huawei, the brand has been greatly empowered. At present, the AITO brand has gradually opened up the market. What do you think of this third-quarter financial report released by Cyrus? Welcome to leave a comment.
