标签归档 武汉耍耍网

Hello, everyone, there was a big wave in early December, and we quickly recommended it to everyone. I hope you will like it.

As usual, the game released at the end of last month continued to be recommended this month, I hope you understand.

Recommended stars★Said, the highest five stars.

1. "Fantasy World Drunk Tiger Biography PLUS"

Game Type: Role Playing

Release date: November 30, 2023

This game of the same name was remade by Korean developers in the 1990s, and PLUS was added to show the improvement of the screen and content.

The game is in the form of turn-based RPG, which tells the story that Atahu, who is practicing in the deep mountains, was invited by a martial arts conference one day and went out for adventure.

Along the way, Atahu will meet companions of various professions, such as Shiba Inu who is a ninja, Catwoman who is quick and quick, etc., and form a team to take risks together.

Fast fighting and humorous dialogue, as well as MengMeng’s modeling make the game relaxed and interesting, and the setting with oriental kung fu connotation is also more attractive to players.

Comprehensive recommendation: ★★★★

2. Song of Acadia

Game type: strategy chess

Release date: November 30, 2023

A pair of lovers who met on the battlefield were forced to be hostile because of the civil war. The knight loyal to the queen and the princess who vowed to overthrow the rule played a sad imperial elegy in troubled times.

As a pixel war chess game, this is based on the four-way grid battlefield. With 12 classes, 25 skill trees and more than 150 functional combinations, players can freely build fighters and form a perfect combat team.

The more distinctive feature of the system is the role’s proficiency. As the proficiency of common weapons increases, new skills will be gradually realized, and the attack will be more powerful and restrained.

Game design is biased towards the style of the Royal Knights, and they all adopt the sad heroic experience in the big background to reflect people’s struggle against fate and helpless compromise.

Comprehensive recommendation: ★★★★★

3. "One hundred secrets and one sparse girl’s heart"

Game type: love puzzle solving

Release date: November 30, 2023

Many girls in the B-girl game are protagonists dating handsome guys, but this game is the opposite, and handsome guys focus on the protagonist.

Tojo lark, the daughter of a famous family, suddenly appeared in front of four handsome guys of all kinds, all of whom courted her without exception, asking for contact and even getting married.

The lark was deeply puzzled. Sure enough, her grandfather asked her to choose one to marry for the sake of the family, and sent her to another house to live with four men.

In order to resist the arranged marriage, the lark made up her mind that she would never fall, and slowly found that these four people actually had an unbearable past. Will things really be as she wished?

The game adopts the Q version and the seamless cut-in picture with normal proportion, some plots are relaxed and funny, and the puzzle solving and interactive design are also very exquisite, which can be regarded as the best in similar games.

Comprehensive recommendation: ★★★★★

4. "The Brave Fight the Dragon Monster Wonderland 3: The Journey of the Inferno Prince and the Elf"

Game Type: Role Playing

Release date: December 1, 2023

Pizarro can share a warm journey with Rosalie, and the game is worth the ticket price. The most unsatisfactory thing in DQ4 is the blackened Pizarro, which is called "the villain who washes white by the face value".

Of course, players who haven’t played DQ4 don’t hinder the fun of this game.

The monster design in DQ has always been a bright spot. The image set by Mr. Toriyama Akira from the early generation has continued to the present, and each has its own characteristics and loveliness.

The main gameplay of this game is to collect monsters and mate powerful varieties. Players need to catch different monsters in various regions according to the plot, cultivate them to upgrade and acquire skills. Rare monsters such as Golden Slime Wang must be matched by themselves, and they have a great sense of accomplishment after completing the illustration.

The first two games are pixel games, and this one has evolved into a full 3D image. Although it is still an animated rendering style, the monster image is still vivid.

The role movements are also enriched a lot, and the grass and shadows are good. For example, the series of reserved projects looks very smooth. Although the plot is not long, SE has made up the story of Pizarro and Rosalie, which is a little to appease the dissatisfaction of fans.

Comprehensive recommendation: ★★★★★★★

5. Batman: Akam Trilogy

Game type: action adventure

Release date: December 1, 2023

Batman trilogy is Arkham Madhouse, City of Akam and Arkham Knight.

Arkham Madhouse tells the story that Batman is trapped in a madhouse by a clown and forced to fight back to see through the clown’s plot.

The game is a linear game, but Batman’s skills are very rich, including boxing to meat fighting skills, stealth assassination design, and long-range bat darts to kill the enemy, which can be described as an all-round warrior.

The enemies of City of Akam are mainly riddlers, frozen people and other villains, and Catwoman will also appear as NPC. On the basis of the previous game, this game has improved the depth of the game and added many feeder designs. More than a dozen weapons make the Batman combat system even better, and it has the setting of driving a batmobile, which is perfect.

If the first two works can be transplanted, Arkham Knight is a bit unsatisfactory, because the original is a game in the PS4 era, and the original picture and system are the strongest in the series, with a capacity of 28G.

However, on the Switch version, there are large-scale bugs such as fuzziness and frame dropping, and the number of hair clubs even severely criticized Warner’s poor porting technology, which made players feel sorry.

The other trilogy does not contain Batman: The Origin, and there is no Chinese version. The good news is that a localization group has already started localization. Let’s look forward to it together.

Comprehensive recommendation: ★★★★★

6. Steam World: Construction

Game type: simulated operation

Release date: December 1, 2023

The world outlook of Steam World series is very attractive. Their science and technology are highly developed, and their species have been mechanized and become robots with hearts.

However, the lack of resources and the retrogression of science and technology make the steam world no longer suitable for life. This game requires players to build a complete ecological town, send workers to dig underground constantly, find the lost ancient science and technology, and emigrate to aliens.

The idea of the game is to use roads to connect logging yards, factories, mines, etc., and they will automatically start working, then recruit engineers, miners and other jobs and start digging underground resources.

There will be all kinds of minerals and resources in underground tunnels, which will be excavated continuously forward and downward. Attention should also be paid to the safety of tunnels, the establishment of supporting columns, transportation channels and so on.

With the development of towns, residents will need more entertainment and leisure facilities, such as bars (robots also drink? ）。

In short, you should balance the demand and dig as soon as possible to complete your mission and save the world.

Comprehensive recommendation: ★★★★★

That’s all for today. Thank you for watching.

Your concern is the greatest encouragement to me.

From small red book content to live e-commerce, domestic beauty is rising strongly with the help of social media dividends.

I don’t know when, Li Jiaqi’s live broadcast room has almost been occupied by major emerging domestic beauty brands. Among these emerging domestic brands, there are many old guns who rose by channels in the e-commerce era, and some emerging players who were swept by the online celebrity effect in the new media era. They have absorbed this wave of low-cost Internet traffic dividends in new media channels such as WeChat, Xiaohongshu, bilibili and Taobao Live, and won the brand and sales volume one after another.

In addition to the founder’s background, capital reserve and product advantages, every change in traffic has brought a brand-new brand creation iteration, and emerging content traffic has also made the rise of cutting-edge brands. Whether it is brand image, brand volume or market share, the growth potential of new domestic brands has begun to get better and gain the upper hand.

Unlike in previous years, it was "strongly crushed" by foreign big names. This year, domestic beauty cosmetics also ushered in unprecedented popularity.

This year’s Double Eleven, the beauty industry is also extremely hot. Just 84 minutes after the opening, Tmall’s record for the whole day last year was achieved: in the opening ten minutes, Baique Ling’s transaction exceeded 100 million, followed by the perfect diary, which also exceeded 100 million in the opening thirteen minutes. The sales of Nature Hall’s entire network exceeded 747 million, of which the limited edition lipstick of the 70th anniversary was sold out in one second. The top of the double eleven makeup is also firmly held in the palm of your hand by the perfect diary.

The emergence of many domestic products has successfully attracted the attention of consumers, and major domestic beauty brands have also waited for their own opportunities. The fundamental reason is that it is inseparable from the god’s assistance of Internet traffic.

Undeniably, the marketing change and channel change brought by the Internet traffic dividend are essentially to provide an opportunity for domestic beauty products with marketing drive and channel drive as the core, and to promote the new forces to form changes in the field (channel) of people (consumers) and goods (explosion law).

As Mr. Diao said: whoever seizes new channels, new media and new products can play with a new domestic product.

Due to the lack of strong financial support, it is difficult for most new domestic beauty brands to have their own counters or offline stores. However, the absence of offline stores does not prevent major beauty brands from conquering the main battlefield of Internet marketing and winning their respective glory among brand-new young customers.

As an industry with obvious long tail effect, the beauty market segmentation has created an unparalleled long tail in the beauty industry-small brands, new brands and entrepreneurs always have opportunities, and the secret of cutting in is always niche, flexibility and quick response. This also allows us to see, whether from Xiaohongshu, bilibili, or to Tik Tok and Aauto Quicker, where is the traffic? Where is the new generation of users? Where is the battlefield of marketing and channel of domestic beauty cosmetics.

Take this year’s domestic beauty dark horse-Perfect Diary as an example, the methodology and path of its rise is nothing more than intensive and systematic KOL launch on social grass planting platforms (mainly WeChat, Weibo, Xiaohongshu, Taobao, bilibili and Tik Tok), thus forming word-of-mouth potential.

Different from traditional cosmetics brands that rely solely on simple and rude advertising and complex brand planning, the intensive marketing of Perfect Diary on new media channels has precipitated a large number of high-quality user evaluations and brand reputation, whether in creative design, delivery management, post-investment data feedback or refined platform operation.

This makes Perfect Diary, from a rookie who was not praised by hundreds in Little Red Book in two years, now it has grown into a heavyweight beauty brand with 1.74 million fans. According to the horizontal comparison, Mary Daijia, who debuted at the same time, has only 74,000 fans now.

Then, how did the perfect diary stand out as a dark horse in two years?

Huge marketing investment in making products and planting grass contributed a lot.

As early as the end of 2017, Perfect Diary had a complete set of fans’ economic play, and began to lay out on Xiaohongshu-inviting stars, heads and waists KOL to "plant grass" on their respective Xiaohongshu accounts.

In the early stage, Jelly Lin, Nana Ou-yang and other "stars with the same style" were used as selling points to increase the authority of the brand, thus attracting consumers to buy and forming fission communication. In the later stage, KOL on the head and waist planted grass on the product from the perspective of "pro-testing" to build the trust foundation of fans and improve the conversion rate of traffic.

Of course, behind the high traffic growth of the perfect diary, it is naturally inseparable from the huge marketing and promotion expenses. In the early days alone, the marketing cost of Perfect Diary has exceeded 2.5 million yuan. Thanks to its dare to spend a lot of money and bind the core top resources to create large-scale traffic, after huge marketing investment, Perfect Diary has also achieved high ROI marketing transformation.

The perfect diary is by no means a case of a domestic beauty brand that started with little red books. According to statistics, in the first half of this year, there were 5 million users who discussed and planted domestic products in Xiaohongshu, and the number of notes on domestic products increased by 116% year-on-year.

However, apart from Little Red Book, there are many other successful platforms in beauty brands. For example, WIS, whose dividend flow came from Sina Weibo, the core dividend period of HFP came from WeChat WeChat official account, and half an acre of flower fields came from Tik Tok and Red Earth through webcasting.

It is undeniable that social media has become an important way for domestic makeup brands to obtain traffic. Many "Chinese newcomers" have also risen in batches in the past two years with social media bonuses.

If you search for "Li Jiaqi Live" on Taobao, you will find that almost all the products displayed on the page are domestic beauty products, from the air loose powder of Hua Xizi to the small diamond lipstick of the perfect diary, all of which show the powerful strength of "anchor with goods" in the sales of domestic beauty products.

Since the ultimate goal of live broadcast with goods is to trade, live broadcast itself is a battle of traffic conversion. On Taobao, more than 50% brand merchants have launched live broadcasts, and the live broadcast rooms have driven nearly 20 billion transactions throughout the day, with more than 10 live broadcast rooms selling over 100 million goods and more than 100 live broadcast rooms. Among many categories, beauty cosmetics ranked first in total turnover, becoming the first category of Taobao live broadcast in double 11 this year, and still showing a strong explosive force.

Because beauty and skin care products are more easily displayed intuitively in the live broadcast, and the long tail effect is very obvious, many mid-waist beauty and skin care brands have gained a sense of participation in the sinking bonus of the live broadcast. It is not difficult to see that behind the explosion of domestic beauty, e-commerce, social media and live broadcast stores have become important driving forces.

When Taobao, Aauto Quicker, Tik Tok and other platforms have also begun to incarnate live broadcast stores and move offline sales to online, a brand-new marketing path has been formed: social platforms plant grass for content, online live broadcast bloggers go deep into Amway guidance, e-commerce platforms form closed-loop purchases, and consolidate the stability of sales.

With the dilution of e-commerce and social media dividends, the 100 billion traffic dividend brought by live broadcast has become a new track for the next business to grab. In double 11 this year, Taobao live broadcast was fully standard in beauty, clothing, food, household appliances, automobiles and other industries. In home improvement and consumer electronics industries, the transactions guided by live broadcast all increased by more than 400% year-on-year.

The eye-catching data has made social platforms and e-commerce giants, and all parties have increased their live broadcasts. In addition to the earliest Taobao and Mushroom Street, Tik Tok, Aauto Quicker, JD.COM and Yunji have all entered the venue.

However, there are hidden worries under the prosperity. Li Jiaqi, a phenomenal online celebrity anchor with the title of "the first brother of lipstick", was overturned during a non-stick pot live broadcast, which triggered social doubts about the false propaganda of live broadcast with goods.

At the same time, there are also many consumer problems such as price discrepancy, no giveaways, poor after-sales service, etc. in the messages posted by netizens under anchor Weibo.

But on the whole, "live broadcast with goods" will continue to develop. In the future, e-commerce live broadcast may not become a mainstream purchase method in a short time, but it can be seen that the rapid development of Taobao live broadcast has driven the investment of major e-commerce platforms in live broadcast, and live broadcast has gradually become the standard of e-commerce platforms.

Generally speaking, new and old domestic products are trying to change themselves and adapt to the pace of the times. According to this trend, the future is 10 years, and domestic beauty products are indeed expected to replace some foreign products.

This is a good phenomenon. After all, growing up in this country with a huge demographic dividend, the demand for beauty products in the domestic market is increasing day by day. The domestic market occupied by "Japanese and Korean cosmeceuticals, European and American cosmetics" for many years is indeed a big cake not to be missed. Of course, all these need to be based on the premise that the product quality is qualified.

In recent years, "the rise of domestic XX" seems to have become a new hot word. However, the "rise" of everything is mostly exaggerated. The "rise" should be a phenomenon rather than a case, and it should not be based on the bubble data accumulated by early adopters.

This article was originally published by @ Sun Hailiang "Lace Technology" and everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.