Say goodbye to 2023 and welcome 2024. Many people choose to spend it in the cinema this year.
The Red Star Capital Bureau noticed that with many new films entering the market, the 2024 movie New Year’s Day file was extremely lively. According to the data of Lighthouse Professional Edition, as of 14: 00 on December 31st, the total box office (including screening and pre-sale) of new films on New Year’s Day in 2024 exceeded 1 billion. Among them, "Twinkle, twinkle, bright stars" and "The annual meeting can’t stop! "Stealth" is temporarily listed in the top three at the box office.
According to Lighthouse Professional APP
Top box office is hot
But the effect of "snowing" is mixed.
December 30th, the first day of the New Year’s Day movie. On that day, four key new films were released: Twinkle, Twinkle, Bright Stars, Golden Finger, If You Are the One 3 and Shukebeta: The Pentagon Flying saucer. Plus the previously released "Forward" and "The annual meeting can’t stop! "and other films, this year’s New Year’s Day movie market is full of excitement.
According to the lighthouse data, "Twinkle, Twinkle, Twinkle, Bright Stars" won the single-day box office championship on the first day of New Year’s Day with great advantage. On the first day of release, the box office of the film reached 224 million yuan, accounting for 47.9% of the box office. Cat’s Eye predicts that the total box office of the film will reach 1.24 billion yuan. After the film was released, it broke a number of movie history records, and won the single-day box office record of China movie history New Year’s Eve movie, China movie history New Year’s Eve fantasy movie and China movie history New Year’s Day movie.
As of press time, the box office of Twinkle, Twinkle and Bright Stars has reached 503 million yuan, far exceeding the second and third place, and the second place "The annual meeting can’t stop! The box office was 183 million yuan, and the third place, Stealth, was 151 million yuan.
It is worth mentioning that the creativity of the film "Twinkle, Twinkle, Bright Stars" in marketing is quite eye-catching. At the beginning of the pre-sale, the film organized a "snow field" with the opening time of 13:14 in thousands of cinemas across the country, and the creativity of the cinema to float snow attracted a large number of viewers to buy tickets. According to many media reports, it is almost hard to get a ticket for some "snow field" events. There are also many cinemas that purchase their own snow-making equipment and organize screenings in the snow field.
But what is embarrassing is that after the marketing ended, many netizens spoke out. Because of the different equipment, some "snowing" on the scene is beautiful and some are embarrassing, and some cinemas have problems with snow-making equipment, which has poor presentation effect and is accused of being full of embarrassment. Some netizens lamented that they had to wash their hair and clothes when they went home, and some netizens were distressed by the cleaning staff of the cinema.
Box office sprint
These film companies become winners.
With the popularity of New Year’s Day movies, film-related listed companies continue to benefit.
Counting the producers behind the New Year movies, we can see many companies such as Alibaba Pictures (01060.HK), Bona Pictures (001330.SZ), Wanda Pictures, China Films (600977.SH), Cat’s Eye, and iQiyi Pictures.
Among them, Golden Finger, directed by Zhuang Wenqiang and starring Tony Leung Chiu Wai and Andy Lau, was produced by Emperor Film and Cat’s Eye, released by Cat’s Eye and China Film, and jointly released by Hengdian Film and Television (603103.SH).
According to Lighthouse Professional APP
The annual meeting can’t stop! Producers include Jiaying Spring, Cat’s Eye, Taobao Film and other listed companies’ China films, and co-producers include Confucian and Italian films.
At present, the popular film "Stealth" is produced by Alibaba Pictures. One of the producers of "Three Battalions" supervised by Chen Sicheng is Wanda Pictures. The "Tang Detective" series and "manslaughter" series jointly launched by Wanda Pictures and Chen Sicheng have achieved good box office results. "Three Battalions" was released for 15 days, and the box office exceeded 500 million yuan.
This year, the producers of Xiaogang Feng’s new film If You Are the One 3 mainly include two listed companies, China Film and Huayi Brothers (300027.SZ). However, among the new films, the box office did not squeeze into the forefront. As of press time, the film’s single-day box office was about 36.23 million yuan, ranking sixth in the box office list.
In addition to the established film and television companies, there are many internet film companies and cutting-edge film companies that participated in the previous New Year’s Day stalls. For example, Across the Furious Sea, whose producers include Cat’s Eye and Taobao Film, two companies that started with ticketing; "Twinkle, twinkle, bright stars", produced by Cat’s Eye and iQiyi Film.
Institutions are optimistic about the performance of film stocks in the market.
It is expected that the annual box office will hit 55 billion yuan.
Institutions are generally optimistic about the performance of film stocks in the market.
Huajin Securities believes that the theme lineup of Lunar New Year movies is rich, and dark horse movies are expected to appear, which will stimulate market growth.
Dongguan Securities believes that the film market is expected to continue to pick up, driven by the supply of high-quality works and schedule dividends. In the investment direction, it is suggested to pay attention to the investment opportunities in the film market, focusing on cinema companies with greater performance flexibility and head content production companies with rich project reserves under the box office recovery.
Wanlian Securities recently said that cinemas will resume operation in 2023, and policies and measures to expand domestic demand and promote consumption will continue to exert their strength. As an important scene of offline consumption, movies are showing a good recovery trend, with major schedules exceeding expectations, and New Year’s Day schedules have a New Year’s atmosphere. Diversified film types will achieve full coverage of the audience and be optimistic about the overall performance of the schedules.
Since the beginning of this year, the film market in China has recovered significantly. The Spring Festival has made outstanding achievements, and the summer box office has exceeded 20.6 billion yuan, breaking the record of the highest box office, the highest number of people and the total number of times in the summer file of China Film History. Many institutions in the industry expect that the current lineup of Lunar New Year movies is rich and powerful, which is expected to help the box office hit 55 billion yuan.
Editor Yang Cheng
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