On September 29th, China Central Radio and Television General Station held the launch of "Brand Power Project" in Beijing. The innovative design and careful polishing of the 2022 "Brand Power Project" integrating media communication service scheme will be released for the first time, which will add impetus to the development of China brands. Shen Haixiong, Vice Minister Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television Station, attended the event and delivered a speech.
△ Vice Minister Publicity Department of the Communist Party of China, Director and Editor-in-Chief of Central Radio and Television Station Shen Haixiong
In his speech, Shen Haixiong emphasized that in 2021, the Central Radio and Television General Station always insisted on studying, propagating and implementing the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era as the primary political task, and continued to deepen and upgrade the "headline project". In the major publicity report of the centenary of the founding of the Party, in the broadcast of the Tokyo Olympic Games and the recent situation in Afghanistan and the return of Huawei Meng Wanzhou to China, it showed its strong leading power, communication power and influence, effectively guided international public opinion, and was highly praised by audiences at home and abroad. In 2022, the General Desk will continue to be innovative and brave in making breakthroughs, carefully plan and launch more high-quality content products, make every effort to build a multi-platform media matrix, strengthen global media communication and cooperation, further enhance its ability of content innovation, media integration and international communication, and make every effort to enhance its position and weight in the global communication pattern.
Shen Haixiong pointed out that the "Brand Power Project" has been running for more than two years, working closely with outstanding enterprise groups in China to enhance the brand influence of China, effectively boosting market confidence, leading the consumption upgrade and boosting the high-quality economic development of China. In 2022, the reception desk will continue to optimize and improve the communication services for brand partners, provide stronger impetus for the development of national brands, and make greater contributions to accelerating the construction of a new development pattern.
At the event site, the Central Radio and Television General Station signed a strategic cooperation agreement with Inner Mongolia Autonomous Region, Hubei Province, Guizhou Province, Xizang Autonomous Region Province, Gansu Province and Ningxia Hui Autonomous Region for the rural revitalization of the "Brand Power Project" in 2022; Signed strategic cooperation agreements with Wahaha, FAW, COFCO, Huawei, Gree, Agricultural Bank of China, Tasly, Lenovo, China Post, JD.COM, China UnionPay, Shandong Provincial Department of Culture and Tourism, Huaqiang Fante, Junlebao, Blue Moon, Haier, Maotai, Lu Hua, Yili and Pinduoduo in 2022.
Zheng Hongfan, member of the Standing Committee of the Inner Mongolia Autonomous Region Party Committee and Minister of Propaganda Department, Duo Jizhu, vice chairman of Xizang Autonomous Region Municipal People’s Government, Wang Jiayi, member of the Standing Committee of Gansu Provincial Party Committee and Minister of Propaganda Department, Jun Lv, chairman of COFCO, Jiang Wenbo, Huang Chuanfang, Peng Jianming, Wang Xiaozhen and Dong Weimin, chief accountant, attended the event.
△ Peng Jianming, member of editorial meeting of Central Radio and Television General Station and general manager of general manager’s office
Peng Jianming introduced the operation of the "Brand Power Project" in the past year and the service plan of media communication next year. He said that the "Brand Power Project" is committed to building three bridges between enterprises and markets, enterprises and countries, enterprises and people, fully absorbing the latest achievements made by the General Desk in media integration development and international communication capacity building, and transforming them into communication products that conform to the laws of brand building to meet the new needs of cooperative enterprises.
Ren Xuean, executive deputy convener of the General Manager’s Office of the Central Radio and Television General Station, released the specific content of the media communication service plan for the 2022 "Brand Power Project".
Responsible persons of relevant departments of the Central Radio and Television General Station, responsible comrades of relevant national ministries and departments, and leaders of more than 200 China brand enterprises attended the event.
Since the establishment of the "Brand Power Project", Headquarters has provided all-round media communication services for 66 high-quality enterprises in China, which greatly enhanced the global influence of China brand.
(Photo: Sun Nan Ding Chaoyi)
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