Recently, Guangqi Honda’s 11th-generation real car map was exposed in the street, and the whole car was not disguised at a glance. Judging from the real car map, its design style is basically the same as the previously exposed American version of the new Accord. At the 2022 Los Angeles Auto Show last year, Honda’s 11th Accord was officially unveiled. Once the real car map was exposed, it caused a wide discussion among netizens on the Internet. Netizens said that the design of the 11th generation Accord was really ugly. The flat front of the 11th-generation Accord and the triangular grid structure of the hexagonal middle net really make people feel that they have gone back to the late 1990s, have they crossed? This design is a bit against the sky! The more you change, the more you go back.
The original yage
Guangqi Honda 10th Accord
In 1976, the first generation Honda Accord was listed in Japan. It is a two-door hatchback economy car and a star model with nearly half a century. With the 6th generation Accord entering China in 1999, it has won the trust of 3 million users in China for 23 years in China.
With its excellent design, the 10th generation Accord sold a total of 233,887 vehicles in 2022, a year-on-year increase of 16.2%. After the sales volume reached 26,714 vehicles in December, it plummeted to 13,218 vehicles in January and February this year, which directly caused a fracture.
As early as the end of October, 2022, Honda released the preview of the 11th generation Accord, and Honda officially said that this model "brought passion back to the mid-size car market". To tell the truth, Accord can’t bring passion to consumers at all, and it’s far worse to be passionate.
Guangqi Honda 11th Accord Declaration Map
Guangqi Honda 5th Generation Accord
After seeing the exterior design of the 11th generation Accord, most netizens expressed ugliness in succession, which is really not as elegant and fashionable as the 10th generation Accord. Buying the 11th-generation Accord is like buying a car ten years ago in the second-hand car market. It doesn’t keep up with the development of the times at all, and the design is getting back. Some netizens even said, have you conducted market research for such a big change? Have consumers been involved in co-creation?
From the real car map, we can see some details of the design of the 11th-generation Accord’s front. The 11th-generation Accord is similar to the 5th-generation Accord, and it’s hard to avoid people’s imagination. If you want to play retro, you should design a unified point!
Judging from the tail design of the published real car map, it is not a retro play, and there is no element of "retro" at all. On the contrary, the tail design is a typical product design in this era, and it is fashionable and avant-garde. The 11th generation Accord design has nothing to do with the 10th generation.
11th generation Accord interior
The 10th Generation Accord Interior
Dongfeng Honda interior
The interior design of Guangqi Honda’s 11th-generation Accord completely subverts the design of the 10th-generation Accord, which is a little bit like Dongfeng Honda’s brand-new Civic, and adopts a honeycomb metal mesh penetrating air conditioning outlet, which is more sporty. However, the "twin brother" model of Guangqi Honda Accord is Dongfeng Honda Yingshi School, not Civic. By comparing the interiors of Dongfeng Honda Yingshi School, the 11th-generation Accord is obviously not as simple and high-end as Dongfeng Honda Yingshi School, while the 10th-generation Accord keeps up with Yingshi School, and the 11th-generation Accord does not have the level of a B-class car.
Independent evaluation of the automobile market:
It seems that the front of the 11th-generation Accord has a style of painting in the 1990s, whether it’s retro or trendy! In short, consumers’ eyes are discerning, and the final sales will tell everything. After Guangqi Honda’s glory, it seems that Jiang Lang is exhausted, and each generation is not as good as the next. In 2023, Guangqi Honda will challenge the goal of annual production and sales of 850,000 vehicles, 110,000 more than in 2022; It is almost impossible for Guangqi Honda to achieve 14% growth in today’s more involved automobile market and the decline of fuel vehicles.
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