1905 movie network news A few days ago, two companies that compiled marketing articles and used photos of Jason Wu for background were punished by law after being sued by Jason Wu. Beijing Xicheng Court ruled that the two companies apologized to Jason Wu and compensated Jason Wu for 51,000 yuan and 20,000 yuan respectively.
Wolf Warriors 2, a military action film directed by Jason Wu, was a great success after it was released on July 27th, 2017. Some companies also began to use their brains to promote their own content by taking advantage of the popularity of Wolf Warriors 2.
A talent recruitment service company published an article on its own WeChat WeChat official account entitled "<战狼3>The script was leaked and the interview dialogue was exposed! "article, the article has a screenshot of WeChat chat, the chat content is an interview with Wolf Warriors 2 director Jason Wu, and Jason Wu’s head is his stills. In fact, this interview is a hot spot compiled by Xiaobian, and the purpose is to advertise his own company.
Another company is doing peer-to-peer lending services, and its WeChat account published an article "If Jason Wu doesn’t have a loan of 80 million yuan,<战狼2>Can it still succeed? "article, and distributed the photos of Jason Wu. Although it is only an overview of Jason Wu’s efforts in filming Wolf Warriors 2, the risks of mortgaging the real estate and the returns after the success of the film, the ultimate goal is to promote the company.
Jason Wu believes that "the two companies used his portrait for advertising without authorization, and the talent recruitment service company also used his name without authorization, which is an infringement. Moreover, it is easy for the browser to think that there is some kind of cooperative relationship between the two sides, which has a certain adverse effect on him. " Jason Wu sued the two companies respectively, demanding that they apologize in the newspaper, and claimed 250,000 yuan and rights protection fees from the two companies.
After hearing the case, Beijing Xicheng Court held that citizens have the right to portrait and name, and they are not allowed to use their portraits, steal or use other people’s names without their consent. Without Jason Wu’s consent, the recruitment service company used Jason Wu stills and falsely used Jason Wu’s name in its articles published on WeChat WeChat official account, and the advertising intention was obvious, which could be considered as an infringement on Jason Wu’s right to portrait and name. The court ruled that the company apologized to Jason Wu in its WeChat WeChat official account and newspapers published nationwide, and compensated Jason Wu for its economic losses and rights protection costs totaling 51,000 yuan. In addition, the lending company was also found by the court to use Jason Wu’s photos without authorization and publicize its business by describing Jason Wu’s successful experience in filming, which was profitable and infringed on Jason Wu’s portrait right. The court ruled that the company made an apology to Jason Wu and compensated Jason Wu for economic losses and rights protection expenses of more than 20,000 yuan.
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