1905 movie network news A few days ago, the film channel column launched "China film this decade — — This video will introduce the process of the deep integration of the film industry and the Internet in the past ten years, as well as a series of achievements.
When it comes to the integration of the Internet and the film industry, we will first think of online ticket purchase. In the Spring Festival of 2021, the online ticket purchase rate of the audience has reached 92.18%. The rapid development of online ticketing platform happened in the past decade. In 2013, the proportion of movie tickets purchased online was only about 16.8%, and internet plus is also a new concept. In July 2015, the State Council issued "the State Council’s Guiding Opinions on Actively Promoting the" internet plus "Action", and we formally embraced the era of "internet plus". At the same time, the film industry is also advancing at full speed, and the proportion of online movie tickets purchased in the same year officially exceeded 50%. In the next few years, with the continuous improvement of technology, this number has been rising, and now online ticket purchase has become the main way for viewers to watch movies.
The popularity of online ticket sales makes it easier and faster for viewers to buy tickets and watch movies, which greatly saves time and cost, and also stimulates the growth of box office. Through big data technology, the promotion and marketing of the film side is more accurate and efficient, which has far-reaching significance for the entire film industry.
From 2012 to 2021, a number of Internet-related film and television organizations also participated in the production, announcement and distribution of films. The number one company participated in the production and distribution of 190 films, and the cumulative box office of these 190 films reached 103.877 billion. There are three internet companies among the co-distributors of the popular National Day movies, among which there are many newly emerging companies in recent years. Internet companies have deeply laid out the entire chain of the film industry through capital, technology and culture, injecting new vitality into the film industry in terms of production, distribution and projection, and constantly inspiring new strategies, new content and new channels. Filmmakers and film companies will also actively welcome these new changes.
The film industry has always followed the footsteps of the times. In recent years, under the call of the new era, the film industry has actively explored new modes and formats in the Internet era. I believe that the film industry and the Internet will continue to play the role of one plus one greater than two in the future.
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