On October 28th, the Pentium Pony Long Life Edition of FAW Pentium was officially launched. The new car launched two models, Smart Horse and Lightning Horse, with the price of 36,900 yuan and 39,900 yuan.
This new car is a new version of Pentium Pony, which has changed in four dimensions: battery life, function, power and intelligence.
These changes are related to the needs of users. Most mini pure trams that have been put on the market have a battery life of less than 200 kilometers, and the motor power is usually not high. As a result, two new models of Pentium pony have the longest cruising range of 222km in the same class, and the maximum power of the motor has reached 30 kW.
Intelligently, it has also been upgraded. The remote vehicle control function of Pentium Xiaoma APP supports vehicle condition display and remote air conditioning control. In addition, the new car also supports fast charging. It can be said that smart horse and lightning horse make Pentium pony’s products cover a wider range and have greater competitiveness.
Pentium Pony is the first model under the strategic transformation of FAW Pentium New Energy. It was launched on May 28th this year, and three models were initially launched, with the price range of 26,900-31,900 yuan.
Focusing on the sinking market, there are many competitors of Pentium Pony, such as Wuling Hongguang MINI EV, Changan Lumin, Geely Panda, Chery QQ Ice Cream, etc. Almost all of them have traditional car companies as endorsements, and they have formed a reputation and occupied a certain share in the market.
Under the fierce competition, in less than half a year, it can almost be verified that Pentium pony has the potential to explode. According to official data, in September and October this year, the retail sales of Pentium Pony exceeded 10,000 vehicles for two consecutive months, making it a new "online celebrity Pony" in the micro-electricity market.
The reason is that the Pentium pony backed by FAW has given users a sense of security in product manufacturing technology and core technology. Taking safety as an example, many test items of Pentium pony far exceed the national standard. Like IP68, the high-standard waterproof reaches twice the national standard, which has the advantages of no leakage in wading and no fire in impact. There are 53 healthy cockpit test items in four categories, including allergen test, and 98% of them far exceed the national standard.
Another reason for the rapid development of products may be differentiation. In terms of personalization, FAW Pentium first made it clear that it would not be a square box, and at the same time launched customized services. According to the official introduction, Pentium Pony will provide more than 100 personalized customization schemes.
This difference is also reflected in marketing. The official series of fun games such as Meng You endorsement, pony dance virus video, ever-changing tide change and fan party are constantly creative, attracting a big wave of traffic and popularity. This time, Pony Baoli, who joined hands with Pentium Pony, is also the innovative linkage of FAW Pentium.
Xiaoma Baoli is a girl-oriented IP created by Hasbro, an American toy company, in the 1980s. As one of the world’s classic popular IP, Pony Baoli is popular in more than 70 countries around the world, featuring six cute ponies with distinctive personality and liveliness, telling the story that "friendship is magic".
This linkage is consistent with the product nature of Pentium pony, and this classic role also helps Pentium pony break the circle in communication.
From a strategic point of view, Pentium pony shoulders the sales task, and it also represents the exploration and attempt of electrification transformation of FAW Pentium.
With very distinctive product features and just right marketing differences, Pentium Pony has made a good start for the electrification transformation of FAW Pentium. With the launch of the new version of the car, the sales of Pentium Pony will also reach a new high.
Text/Yilin
Editor/Zhao Yitang
关于作者