BYD Qin is ugly, but it can pull out a bunch of business secrets.

Most people have seen this car-BYD Qin. It can be said that the appearance is very "personalized", but the sales volume is average all the way, because it needs talents with great personality to control it.

It is said that the model was sprayed by many netizens just after it was released, but they didn’t know the story behind it.

The establishment concept requires China elements (similar to BYD’s Tang and Song Dynasties) and modern flavor, so how to combine these two points?

[Incorporating the elements of "Qin" and combining the sense of modern science and technology]

Designers also took pains, Qin integrated the "Qin" element, and the taillight design originated from the bow and arrow modeling of the Qin Dynasty. I have to say, it looks like a bow and arrow. The shape of the headlights is "halberd", perhaps our appreciation is not enough.

From the marketing point of view, it is really successful, and consumers can recognize BYD Qin from dozens of meters away.

Don’t tell me, it smells like transformers when the light is turned on.

The interior design is also full of technology, huge LCD screen and exquisite center console.

It is understood that several styles of BYD Qin were abandoned in the early stage of design, because they were not unique enough and the visual impact was not strong enough, and the manager of the design department said that the BYD Qin series launched later would continue to show new highlights, and would never stick to the existing design elements and continue to bring "impressions" to consumers.

[Reduce costs and seize the market with prices]

BYD’s engineers are not stupid, so this consideration is in cost control. Low-end car mainly depends on the cost performance of the car, which not only meets the demand for cars, but also caters to consumers’ price sensitivity, so it is necessary to seize the market with preferential prices.

One way to reduce the cost is to reduce the process, and the model can be punched once, never twice. Therefore, the design can only be "concise".

BYD Qin’s "embarrassing the rear of the car" is a helpless and wise move.

Although Qin has a good performance in sales volume, positioning and market recognition, more energy should be spent on upgrading and changing models in the future.

[ugly ass, but quite hard]

Be rational about things that are not beautiful.