LI： Fight back.

　　Recently, with the official release of the ideal MEGA new model in Shanghai, its appearance has caused heated discussion on the Internet. However, after the listing of Ideal MEGA, the storm continued, and there were many photos and videos spoofing it on the Internet.

　　On March 11th, Li Xiang, Chairman and CEO of LI, responded to related events in his personal social account.

　　On March 11th, relevant persons in LI responded to the reporter of Shanghai Stock Exchange, saying that organized illegal and criminal acts "have been dealt with by legal means".

　　The share price of LI Hong Kong stocks has dropped significantly recently, from the intraday high of 182.9 yuan/share on February 28th to the opening price of 144.6 yuan/share on March 11th.

　　Li Xiang’s rights protection content published in his personal social account

　　MEGA models encounter P-picture, which causes dissatisfaction with ideals.

　　On March 1st, LI released the first pure electric MPV–MEGA, focusing on the extra large space and long battery life in the car. The price was 559,800 yuan, and the delivery began on March 11th. The car adopts 800V high-voltage platform and is equipped with Kirin 5C battery pack jointly developed with (), with a battery capacity of 102.7 kWh and a battery life of 710 km under CLTC conditions. In terms of energy supplement, the ideal MEGA can charge for 12 minutes and last for 500 kilometers.

　　Li Xiang said at that time that MEGA would be the next explosive product in LI, and he was confident that it would become the first product with sales volume of passenger cars above 500,000 yuan. Liu Jie, vice president of LI, revealed that with the release and delivery of new models, LI aims to return to the level of monthly delivery of 50,000 vehicles in March 2024. In January and February, 2024, LI’s monthly sales volume has been surpassed by () and Huawei for two consecutive months.

　　However, after the listing of Ideal MEGA, the storm continued, and there were many photos and videos spoofing it on the Internet. Recently, a car blogger exposed a complaint letter from LI to a certain platform on the Internet. The circular letter pointed out that on March 2, 2024, users of today’s headline platform "Mature Kitten" made malicious pictures of LI’s new MEGA model, seriously infringing on LI’s product image and brand reputation, and infringing on LI’s reputation right. Ideally, the relevant content of today’s headline platform should be deleted.

　　"What happened in the past ten days should be clear to everyone. Many users and friends worry about us and speak for us. No matter how difficult it is, they continue to help and support us. I am deeply grateful, which is also the core driving force for our growth. " On March 11th, Li Xiang said in his personal social account.

　　Relevant persons in LI told the reporter of Shanghai Stock Exchange that the company decided to start fighting back. The source said that LI has been using legal means to deal with organized crimes.

　　Spoofing P pictures involves infringement of intellectual property rights, etc.

　　Relevant legal persons pointed out that the Civil Code stipulates that the civil subject enjoys the right of reputation. No organization or individual may infringe upon the reputation right of others by insulting or slandering. Reputation is a social evaluation of the moral character, reputation, talent and credit of civil subjects.

　　Spoofing P-pictures, especially propaganda pictures for commercial brand products, often involves infringement of intellectual property rights. Even if the user is funny and humorous, it is also an infringement and needs to bear corresponding legal responsibilities. Publicity pictures of brand products are usually protected by copyright law, and those who spoof P pictures modify and disseminate these pictures without authorization may constitute infringement of the copyright of the original works.

　　In addition, according to the relevant provisions of the copyright law, individuals or organizations that infringe copyright need to bear corresponding civil liabilities, such as publicly apologizing, compensating for losses, and stopping the infringement. In addition to copyright issues, spoofing P pictures may also involve false propaganda and misleading consumers. If spoofing P-pictures leads to public misunderstanding of product use, it will cause losses to consumers.

　　In fact, this is not the first time that LI has used legal weapons to protect its rights recently. On February 23rd, 2024, the Ministry of Justice and Intellectual Property of LI issued a Notice on Employees Accepting Paid Interviews in Violation of Regulations. Among them, it was revealed that two employees in LI, who had signed the Confidentiality Agreement and knew that they were obligated to keep it confidential, repeatedly accepted paid interviews with external brokerage agencies without permission, which led to the disclosure of the company’s business secrets and caused serious consequences.

　　In accordance with the Employee Handbook, LI punished two employees involved by dissolving their labor contracts, recovering all improper profits, and recovering the vested and non-vested stock options. In this regard, industry experts said that in the context of the current high competition of new energy vehicles, the new forces of building cars have a "zero tolerance" attitude towards the leak.