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Reading at night | Ying Ying Yi Shui, the pulse can’t be spoken.

        "All the way Altair, JiaoJiaoHe han female. Ying Ying Yi Shui, the pulse is speechless. " Today, it’s Tanabata, the legendary day when cowherd and weaver girl meet. Travel through time and space together, return to the Han, Tang and Song Dynasties, see the beautiful and graceful love described by those poets and poets, and then continue to trace back to the source and explore the true source of Tanabata.

        Tanabata in ancient poetry

        They,

        Graceful and deep,

        Telling the story of Cowherd and Weaver Girl Acacia

        Don’t hate parting when you can’t meet each other.

        ▽

        One of the nineteen ancient poems

        Han anonymous

        Far away, Altair, Jiaojiao River Han female.

        Touch your hands, and make the loom.

        All day long, there is no chapter, and tears are like rain.

        The river is clear and shallow, and there are many differences.

        Between the water and the water, the pulse is speechless.

Qixi Festival;Chinese Valentine’s Day

Don Meng Jiao

Vega by the river leads the cowherd by the river.

I haven’t crossed the shallow water, but I look at each other from a distance.

They,

Meaningful and deep,

At the end of the road, lovers will be short and long

Endless feelings of joy and sorrow.

Queqiaoxian Qixi

Fan Chengda in Southern Song Dynasty

Tonight is a good time for the Cowherd and Vega, and the couples who meet will be too lazy to be busy.

Lonely qunxian want to be jealous: beautiful moon sister Cu the bright eyebrow, aunt wind and wind blowing rain anomaly.

Meet in a hurry, the short gathering is so good as not to disappear, and jiao the parting sorrow.

The joy of meeting each other was not worth a long time of grief, but it added a new sorrow to taste.

Butterfly Lovers, Magpie Bridge, Driving a Phoenix

Yan Jidao in Northern Song Dynasty

The magpie bridge becomes a driving force.

It’s a night of joy, begging and the first cool night.

Ingenious double moth painting. The jade hook hangs obliquely next to the southwest.

Break the cymbals under the cool leaves.

Sweet sleeves by shoulders, who remembers the words at that time.

You can borrow the road across the milky way. Let’s leave hate in the world.

They,

Make excuses,

I confided my love for my loved ones.

Qixi Festival;Chinese Valentine’s Day 

Tang xuning

A magpie bridge is vast, and a thousand sounds of Yu Pei pass Lingling.

There are still people who have been away for years, and it’s better to look down on the stars than to drum up the river.

Qixi Festival;Chinese Valentine’s Day

Don Lihe

The milky way is in the middle of the night.

The crow left for a thread of threading, and fireflies flew into the coat building.

The cow female double star close again, the world couple looks at the jade hook.

No Qiantang river, lonely, lonely autumn.

Hangxiangzi Qixi

Song Li Qingzhao

The grass is singing, and the phoenix tree is shocked. There is a deep sorrow in the sky.

Cloud terrace and moon land, locked up thousands of times.

If you come and go, don’t meet.

I haven’t seen you for years. Don’t hate being poor if you want to leave.

Petunia Weaver, it is nothing but separation.

Sometimes it’s sunny, sometimes it’s raining, sometimes it’s windy.

Fengqiwu Jiachen Tanabata

Wu Wenying in Southern Song Dynasty

I drove through the south branch and filled the courtyard.

Crescent west building, meet with needle and thread.

A few cicadas on a tall tree send you late. The dream of going home is broken in the setting sun.

The milky way is in love at night.

A light account steals pleasure, and a silver candle catches the screen.

The wind blows away the fog. The crane hook is empty with a spider silk coil.

And it,

Even more unique,

Achieved a song of eternal farewell.

Que Qiao xian xian yun Qiao

Qin Guan in Northern Song Dynasty

Thin clouds are clever, flying stars spread hatred, and silver and Han people cross the river in secret.

On the seventh day of the autumn dew in the autumn, the meet meet, more than the world of those who are together, but the appearance husband and wife.

Tenderness is like water, ritual is like a dream, and you can take care of the bridge and go home!

If the two feelings are long-lasting, they are still in the morning and evening!

△ Note: The illustrations in this article show the story of Cowherd and Weaver Girl in sequence.

Traditional customs of Qixi Festival

Exploring the Source of Tanabata

Tanabata

Excerpt from "Four Seasons Sketch"

Author: Zhu Wei

Back to the source, what exactly is the meaning of July 7th? Literally speaking, I think "July 7th" is a life cycle first.

at presentMany people are clamoring to turn Qixi into "Valentine’s Day in China". In fact, the Cowherd and the Weaver Girl were dragged to meet because of the July 7th meeting. Back to the source, what exactly is the meaning of July 7th? Now most scholars have recognized that seven is the number of life-the seventh day of the first month is a human day, so people have seven orifices, and Chinese medicine has seven injuries. After a person is born, his soul becomes seven hundred and forty-nine days, and it will take him seven hundred and forty-nine days to disperse after his death. Then why is it called "Chinese Valentine’s Day" when July 7th meets? "Evening" is evening, which can be extended to night. Is it because the Cowherd and the Weaver Girl want to meet at the Magpie Bridge at night?

△ Qing Ding Guanpeng "Qiqiao Map" collected by Shanghai Museum

Literally speaking, I think "July 7th" is a life cycle first. The statement in Huangdi Neijing, Su Wen, Ancient Naivety: "Men are only eight or eight, women are only seven or seven, and the essence of heaven and earth is exhausted." It says that men have a cycle of 8 years old and women have a cycle of 7 years old.

The 7-year-old woman was full of kidney qi, and her hair became longer when she changed her teeth.

On the 27 th day, the pulse is connected. Tiangui is the essence of kidney and the second pulse of ren du. According to traditional Chinese medicine, "it is a sea of yin and yang, with five qi and chastity", that is to say, menstruation will come on February 27 and children can be born.

The kidney qi of Panax notoginseng is average, and the final teeth are long and fully developed.

Four or seven bones and muscles are strong, hair is extremely long, and the body is strong and strong, reaching the apex.

On May 7th, Yangming’s pulse failed, his face became brown and his hair began to fall out.

Sixty-seven: "The pulse of Sanyang decays in the upper part, the face is burnt, and the hair begins to turn white".

July 7th is the end of a life cycle, that is, "any pulse is weak, the pulse is too strong, the sky is exhausted, and the tunnel is impassable, so the shape is bad and there is no child".

The number "seven" refers to the west, so the meeting of July 7th should be the birth in the end. Book of Changes: "Repeat the way, come back in seven days, and do the right thing." Kong Yingda Shu said, "After the sun’s yang disappeared, it was only seven days before the sun’s yang came back to life. This is the natural principle of heaven, so it is called heaven." "Coming back" means going back, that is, rebirth and reincarnation, so the soul is exhausted in 7749 days and full in 7749 days.

The original reproductive worship of Qixi, I thought it was based on this.

△ Song Li Song Han Gong Qiqiao Map Page

△ Song Li Song Han Gong Qiqiao Map Page

Petunia and Weaver Girl are originally the names of constellations. By the time of Nineteen Ancient Poems circulated by people in the Eastern Han Dynasty, the taste of two stars looking at each other stood out.

Look again.Cowherd and Weaver Girl.Cowherd was originally named Petunia, and Petunia and Weaver Girl were originally constellation names.According to Shi Ji Tian Guan Shu, Altair is a sacrifice, and Weaver Girl is also called "Tiannv Sun". The statement that the weaver girl just appeared in the Book of Songs Xiaoya Dadong is, "There is a Han in Wei Tian, and there is light in prison. Three of the three, Vega, seven times a day. Although seven essays are not a newspaper ". The word "dimension" here is an auxiliary word, which emphasizes that Tianhe is like a mirror, but there is light without shadow. "Gang" means that the Weaver Girl is composed of three stars, and her legs form a triangle, instead of standing on tiptoe and looking at it idly. "Seven Xiang" is "seven days in the last calendar", which is shifted seven times a day, that is, it comes back every seven days. Zheng Xuan said, "Xiang" is to control, and later generations fantasize, so it is understood as completion; "Not a newspaper" means "not a pattern". "Chapter" can actually be a pattern or a decree, and "newspaper" should also be "reciprocating".

Then it comes to Petunia: "Petunia is not to serve the box", "Petunia" means bright, "serving the box", and "serving" is also "driving". In ancient times, the horse in the middle of driving was called "serving" and "box" was a carriage. Contact the following two sentences: "There is enlightenment in the east and Chang Geng in the west. Save the day, carry the trip of giving ",is facing the starry sky, the constellation of Petunia and Weaver Girl is boundless from Yunhan, sighing that all is in vain under Skynet.At first, it emphasized the distance between the Tianhe River, but the relative appearance was really the basis for later embellishment.

In Nineteen Ancient Poems, which was circulated by people in the Eastern Han Dynasty, the taste of two stars looking at each other stood out: "Far away, Altair, Jiaojiao River, a Chinese woman. Fine hands, make a loom. All day long, there is no chapter, and tears are like rain. The river is clear and shallow, how much difference does it make? "There are plenty of water, and the pulse is speechless." First of all, show the morning glory in the far-reaching cold and misty place by the bright and clean elements that the Weaver Maid is waiting there. Here, the word "Guo" is simply understood as "Chu", but the word itself can be composed of "Xiu Xiu" and "Ying Ying", and then connect the slim and plain hands with it, so it has no flavor.It’s a long way away, but it’s just plain and clear in front of me, and this distance becomes sad.The last "unspeakable pulse" has left room for the affair.

At this time, the sorrow of the Weaver Girl not only became the subject of feeling, but also was endowed with identity.-or the daughter or granddaughter of the Queen Mother of the West. Why join the background of the Queen Mother of the West? Because according to legend, she gave birth to seven fairies. On the seventh day of July, she will come to earth. She is in charge of life and death in heaven and earth. Before the story of Cowherd and Weaver Girl took shape, it was actually her who was greeted on Tanabata.

△ Qing, Chen Mei, July "Tong Yin Qi Qiao" in "Yue Man Qing You Atlas"

△ Qing, Chen Mei, July "Tong Yin Qi Qiao" in "Yue Man Qing You Atlas"

Meeting is the need of secular reproduction. I thought that the name "Qiqiao" was given later. Tanabata became a clever way for daughters to beg for needlework from weaver girls, and it became a part of three obedience and four virtues, and the taste changed completely.

So,When did "Petunia" become "Cowherd" and arranged for them to meet again? Meeting is the need of secular reproduction, which popularizes the meaning of the western queen mother. With regard to the life experience of the Weaver Girl, July in a Broad Sense of the Moon quotes Liang Yinyun’s Novel in the Southern Dynasties, and tells the story in detail: "To the east of the Tianhe River, there is the Weaver Girl and the son of the Emperor of Heaven. Every year, the loom labors, weaving into a brocade dress, and the appearance is too messy. The emperor pitied him for being alone, promised to marry a cowherd in Hexi, and then abandoned pregnancy after marriage. "The Emperor of Heaven was angry and ordered him to return to Hedong, but they met once a year.

The theory of Magpie Bridge first came from "Custom Pass": "The Weaver Maid should cross the river on Tanabata, making Magpie a bridge. "Legend has it that on the seventh day, the magpie’s head was upset for no reason, because Liang Yidu was a weaver girl. Customs Tong was written by Ying Shao at the end of the Eastern Han Dynasty. The original book has 32 volumes, but only 10 volumes exist today. This statement is also extremely tragic: "Qiu" is the punishment of shaving hair in ancient times. In order to bridge the river and let the weaver girl cross the river, the magpies have no hair on their heads.

△ July-Lunar July of the December Order Picture Axis published by Qing Academy.

△ July-Lunar July of the December Order Picture Axis published by Qing Academy.

How can magpies be built into a poetic magpie bridge? In the poem Tanabata written by Liang Yu Jianwu in the Southern Dynasties, there is a saying: "The jade box rolls up the clothes, and the needle floor opens the door at night. As the moon sets, the weaver girl moves from star to star. Leave the front to promote the night, and don’t be empty. "You can’t fly when you fill the river."

The first two sentences refer to the ladies-in-waiting who put the hanging clothes in the jade box and boarded the needle floor. According to Miscellanies of Xijing, "Han Cai women often put seven-hole needles on the open-top floor on July 7", which means "open-top floor" rather than "needle floor". What is a "seven-hole needle"? Today, there is no exam, but "seven holes" definitely means "seven orifices". Why is it a "penthouse"? From Xijing Miscellanies, it is just the name of the palace building, just like "Moon Shadow Platform" and "Ming Luan Dian". However, the connection with the "seven-hole needle" has a real reproductive meaning.

In this poem, it is said that the river is filled with "carved magpie", a kind of giant magpie. Zhuangzi Mountain Wood: "Zhuang traveled around the fan of carving tombs and saw a strange magpie coming from the south, with a wing seven feet wide and a large eye." This is not a warm magpie, and countless magpies have tried their best to drop all the hair on their heads and fill the river with tragic loss. Wu Meicun’s "Tanabata Feelings" poem: "There is always a jade capital in heaven and earth, and this year there is a clear distinction between cattle and women. Draw a picture of red powder, hate in the palace, and love in the sea. The green pearl in the south resigned from its master, and the yellow bird in the north sent it to the whole city. "I’d like to ask you about the carved magpie, a kind of galactic storm." The wind and waves caused by river filling are another kind of sadness.

I thought the name "Qiqiao" was given later. It changed "Kaijin Building" into "Needle Building" and extended to "Qiqiao Building". Tanabata became a clever way for daughters to beg for needlework from Weavers, and it became a part of "three obedience and four virtues", and the taste changed completely.

The text and pictures are from Zhu Wei’s Tanabata (Sanlian Life Weekly) and the Internet, and the copyright belongs to the original author.

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Talk about the folk custom of Qixi in your hometown,

And the most beautiful love poems in your mind.

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Jiangsu Competing for Famous Software City: From "the First in China" to "the First in Quantity"

Zhou mengjiao
At the beginning of the new year, the Ministry of Industry and Information Technology issued a notice on the evaluation results of China’s famous software cities in 2023. Among the 14 famous software cities in China, Jiangsu is "the only one in China", namely Nanjing, Suzhou and Wuxi.
In fact, as a big manufacturing province, Jiangsu is also a big software province, and the software industry, especially industrial software, is the key support for building a strong manufacturing province. The data shows that in 2023, Jiangsu Province completed software business income of 1.4 trillion yuan, a year-on-year increase of 9.5%; Among them, the industrial software industry chain realized business income of 325.98 billion yuan, a year-on-year increase of 15.2%.
The implementation of 19 measures to accelerate the independent innovation of industrial software, the issuance of "Measures for the Administration of Famous Software Parks in Jiangsu Province", and the promotion of software industry policies around the province … started in the beginning of the year, and the construction of Jiangsu’s software industry accelerated. The work report of Jiangsu provincial government also proposed to promote the high-quality development of industrial software when deploying key work in 2024.
China (Nanjing) Software Valley is an important gathering place of software industry. Photo courtesy of Propaganda Department of Yuhuatai District Committee of Nanjing City
Nanjing gets there first.
"Software Avenue" is the first road named after an industry in Nanjing, with a total length of 5.3 kilometers. Every morning rush hour, code farmers come from all sides and flock to software enterprises along the line.
Nanjing is the first city in Jiangsu to develop its software industry. In 2001, when the software business income was only 1.8 billion yuan, Nanjing proposed to break through 10 billion yuan during the Tenth Five-Year Plan period and achieved it as scheduled. Four years later, the city officially announced the construction of "China’s famous software city" and held the first Nanjing "Soft Expo", positioning the software industry as "the first priority to encourage the development of industries".
By 2010, the scale of Nanjing’s software industry exceeded 100 billion yuan for the first time, making it the first "famous software city in China". Since then, China (Nanjing) Software Valley, Nanjing Software Park and Jiangsu Software Park, which have been carefully laid out locally, have taken shape.
Under the siphon of industrial environment, head software enterprises have successively landed. ZTE and Huawei took the lead in choosing a site to settle down. Over the years, a number of head enterprises, such as Alibaba Jiangsu Headquarters and ByteDance Nanjing R&D Center, have also settled in Nanjing to feed back small and medium-sized enterprises, forming a cluster development pattern of "taking the big and taking the small".
At present, there are about 850,000 software-related employees in Nanjing, with about 4,000 key software-related enterprises, and 53 universities in the city offer software-related majors. In 2022, Nanjing’s software and information service industries were among the first national advanced manufacturing clusters. In 2023, the city’s software business revenue reached 800 billion yuan, ranking first in Jiangsu Province.
Behind the "soft" strength is the "soft environment". The Zijin Index of High-quality Development of Software Industry in China (2023) shows that Nanjing ranks first in terms of policy environment and the establishment of special funds. In the past two years, the Action Plan of Nanjing to Promote the Upgrading of Famous Software Cities and Build Trillion-level Industries and the Action Plan of Nanjing to Promote Strong Industrial Cities (2023-2025) have been issued successively, which further helps to build a good ecology of the software industry.
Under the exemplary role of Nanjing, since the 13th Five-Year Plan, the scale of Jiangsu’s software industry has been in the forefront of the country. In 2020, the scale of Jiangsu software industry exceeded one trillion for the first time. Before and after this, Suzhou and Wuxi were successively honored as "Famous Cities with Software Characteristics in China".
Wuxi national software park. Photo courtesy of Propaganda Department of Xinwu District Committee of Wuxi City
Overall layout of Jiangsu province
Since 2012, Suzhou has applied for the title of "China’s Famous Software City", and the average annual growth rate of software business income is close to 20%. In the field evaluation of the establishment of China’s famous software city organized by the Ministry of Industry and Information Technology in 2018, the evaluation expert group agreed that Suzhou’s software industry continued to develop rapidly and gave an evaluation score of 106.7 points. The following year, Suzhou was awarded "China Famous City with Software Characteristics" in the direction of industrial software.
It is close to Wangshan in the north and only two kilometers away from Taihu Lake in the east, and the area where Taihu Software Park is located is surrounded by mountains and waters. There are both good scenery and good industries here, and a batch of software enterprises have settled down one after another, and the industrial agglomeration effect has been highlighted.
Through scientific layout and dislocation development, Suzhou has formed an industrial software core cluster represented by Jinjihu Software Industrial Park, Taihu Software Industrial Park and Suzhou High-tech Software Park. In addition, Suzhou has also built two famous software parks in Jiangsu, three provincial-level innovation pilot zones, six provincial-level Internet creative parks and 16 provincial-level "Digital Future" integration and innovation centers, promoting the construction of the first batch of 22 municipal-level digital economy characteristic industrial parks.
Followed by Wuxi, the "Internet of Things Capital of China", in 2021, Wuxi was awarded as "China Famous City with Software Characteristics" in the direction of Internet of Things and platform software.
Wuxi’s selection is also well deserved. People’s Daily noticed that the local government has carried out innovative practices in emerging business fields such as Internet of Vehicles and blockchain, and laid out future industries such as artificial intelligence, metauniverse and quantum computing in advance. In 2023, the business income of Wuxi software industry exceeded 200 billion yuan.
The layout of the whole line is blooming everywhere. As early as 2007, Jiangsu was the first to bless the development of the software industry with the local regulations "Jiangsu Province Software Industry Promotion Regulations". At present, Jiangsu has formed a software industry cluster around Nanjing, Wuxi and Suzhou. The embedded software in Changzhou, Zhenjiang and Nantong, and the information technology service industry in Suqian and Yangzhou have maintained rapid growth … Jiangsu’s software industry is moving in the direction of "Jiangsu, Anhui" and "Jiangsu, Shanghai and Zhejiang", forming a "software innovation corridor along the Yangtze River".
How to achieve a trillion-dollar breakthrough in the software industry with one city? Nanjing is stepping up its efforts to solve problems.
"Focus on improving innovation ability and promote Industry-University-Research’s collaborative research and transformation of technological achievements; Work hard to expand the scale of the industry and accelerate the gathering of a number of global top 500 software companies, top 100 domestic software companies, and listed software companies at home and abroad. " At last year’s China Industrial Software Supply and Demand Conference and China (Nanjing) International Software Products and Information Services Fair, Nanjing Mayor Chen Zhichang put forward the above development goals.
According to the industrial development plan of Nanjing, by 2025, the scale of software and information services in the city will exceed 1 trillion yuan, and the number of software-related employees will exceed 1.1 million. The industrial scale and comprehensive competitiveness will rank among the top in the country.
Industrial software force
In the software industry, industrial software accounts for a small proportion, but it is the brain and nerve of industrial manufacturing. For Jiangsu, which is building a strong province, it is necessary to have both "soft" and "hard".
As a developer of operating systems in the industrial field, the relevant person in charge of Nanjing Yihui said: "The industrial scale of domestic industrial operating systems is currently less than 100 billion, but if it is derived from industrial equipment and intelligent manufacturing scenarios as a base, it is expected to expand to a trillion-dollar market scale in the future."
"In the automobile manufacturing industry, there are some differences between the production plan and the reality, whether it is a large-scale automobile factory or a multi-variety and small-batch small and medium-sized enterprise." Wang Feng, executive vice president of Wuxi Xuelang Industrial Software Research Institute, said, "Based on this, we have developed factory simulation and real-time optimization software, which can preview and verify the production plan in advance, so that the factory can reduce costs and increase efficiency."
In addition to "smart production", industrial software is constantly expanding application scenarios and empowering "smart life". Supported by software algorithms, intelligent traffic scenes such as "smart cars" and "smart roads" in Suzhou can be touched.
Aim at high-end industrial software and seize the new track of the industry. Over the years, a large number of industrial software companies in Nanjing have sharpened their knives with rich industrial scenes, guided by the effective market demand of new manufacturing industries, and made full use of new technologies such as cloud, AI, big data and advanced networks to change the track of scientific and technological competition. At present, Nanjing industrial software products are widely used in key industries such as equipment manufacturing, electronic information, electric power and energy, steel, aviation, aerospace and shipbuilding.
Previously, Jiangsu has listed industrial software as the development focus during the "14 th Five-Year Plan" period in the province’s software industry planning. The advanced layout also made Jiangsu reap fruitful results: in 2023, Jiangsu completed industrial software business income of 325.98 billion yuan, a year-on-year increase of 15.2%, which was 5.7 percentage points higher than the growth rate of the whole software industry.
At the end of December last year, the General Office of Jiangsu Provincial Government issued "Several Policies and Measures on Accelerating Independent Innovation of Industrial Software", which included 19 specific measures from six aspects to further accelerate the high-quality development of basic software and industrial software industry, with emphasis on "supporting the first trial and first use of innovative products".
"Jiangsu still has a strong stamina in the software industry. The research and development of a new generation of artificial intelligence is closely related to Internet big data, and it is necessary to plan from Industry-University-Research in all aspects." Tang Jinhui, dean of the School of Computer (Artificial Intelligence) of Nanjing University of Science and Technology, believes that Jiangsu can do better by striving to create a benign development ecology of "R&D-Application-Iteration".
There are many "quantity", but also "quality". Jiangsu is clear that by 2025, the scale of the province’s software industry will strive to reach 1.6 trillion yuan, cultivate 10 billion-level geese-type software enterprises, and build a national-level software industry cluster.
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Celebrate the Lantern Festival with joy everywhere.

  The lanterns in the streets and alleys are booming, and the dumplings that have just been cooked are steaming, and the atmosphere of the Lantern Festival in the Year of the Tiger is getting stronger and stronger. This year, when the Lantern Festival meets the Winter Olympics, it shows more joy and vitality than before.

  Traditional glutinous rice balls sell well.

  Lantern Festival is celebrated on the fifteenth day of the first month. As a necessary food for festivals, Lantern Festival naturally becomes the "protagonist" on people’s table.

  In recent days, in Beijing Jinfang Ciqikou Snack Shop, the masters in charge of making Yuanxiao are busy from early morning to late night every day. "The store site is expected to shake 10,000 kilograms, plus the gift-packed Yuanxiao shipped from other stores, and it will sell more than 20,000 kilograms a day." Manager Qiu Yunhe said.

  In Guishunzhai, a time-honored brand in Tianjin, customers who came to buy Yuanxiao lined up in a long queue. "The assorted dumplings I bought are the same as the blind box. It’s fun to catch up with whatever stuffing you eat." A young consumer said, "Gui Shunzhai has 12 kinds of classic Yuanxiao flavors, which are handmade by the master, and the old people at home love this flavor."

  "Rolling" Yuanxiao in the north and "wrapping" glutinous rice balls in the south all represent reunion and happiness and family reunion. In the Ningbo Tangtuan Store near the Jiuqu Bridge in Shanghai Yuyuan Garden, many citizens and tourists ate hot freshly cooked dumplings, and there was a long queue at the take-out place at the door of the store to buy raw dumplings. "Please help me get four boxes of black foreign cakes and four boxes of crab powder soup balls." On February 9th, Wang Laobo, a citizen of Shanghai, went to the Yuyuan Garden with his wife to see the lanterns, and bought some handmade dumplings to take home.

  Black sesame, peanut, fruit, taro … … Yuanxiao with various fillings not only satisfies the taste buds, but also conveys the joy and reunion warmth of traditional Chinese festivals.

  Lantern reflects the full moon.

  Lantern Festival is also called Shangyuan Festival and Lantern Festival. Just like "thousands of trees bloom in the east wind night." It is written that there is a full moon in the sky, and lanterns are everywhere in the world. Watching lanterns has become a traditional folk custom of the Lantern Festival.

  In the Datang Furong Garden in Xi ‘an, Shaanxi Province, groups of lanterns such as "Fu Hu You Chun", "Dragon and Phoenix Cheng Xiang" and "Drum Music for a Thousand Years" are brightly lit and colorful, attracting tourists and citizens to watch. It is reported that there are 37 groups of lanterns in Xi ‘an Datang Furong Garden, Datang City that Never Sleeps, Xi ‘an City Wall, Daming Palace National Heritage Park and Yi Sushe Cultural District. All kinds of lanterns light up this ancient city, allowing visitors to experience the annual taste and beauty of "the lights of Shangyuan are all over the sky".

  Dance Shuanglong, Dance Double Lions, Walk on stilts, Nanchang Qingyin, Huangmei Opera and Tea Picking Opera … … In Tengwangge Scenic Spot in Nanchang, Jiangxi Province, there is a festive atmosphere in the Spring Festival Lantern Festival, which is very lively. In addition to viewing lanterns, visitors can also enjoy a variety of folk performing arts activities.

  Solve riddles on the lanterns is also a traditional event of the Lantern Festival. In Wuhan, Hubei Province, there is a lantern riddle in the West Square of Yellow Crane Tower Park, and visitors can get corresponding gifts after guessing correctly. In Chongqing, the Lantern Festival will be held in Meixin Red Wine Town, Fuling. Citizens and tourists can take part in folk activities such as solve riddles on the lanterns, setting off the river lanterns, and taking photos at the lantern punching points such as "Two Towers Reflecting the Moon", "Tiger Lantern" and "Fish Every Year".

  In Guangzhou, Guangdong, the night light show illuminates the city, making tourists shout, "What a shock!" "Proper international norms and modernity" … … At the same time, the arrival of the Lantern Festival also indicates the opening of the local spring outing market. Peach blossoms, plum blossoms and camellias are in full bloom one after another, and enjoying flowers in spring outing has also become a way for citizens to celebrate the Lantern Festival.

  Winter Olympics elements are bright.

  On February 13th, a special activity of "Celebrating the Lantern Festival and Drawing Winter Olympics" was held in Dongao Community, Gaojing Road, Shijingshan District, Beijing. Members of the Winter Olympics volunteer family hand-made exquisite craft lanterns, and members of the painting and calligraphy class carefully drew paintings and calligraphy works such as plum, orchid, bamboo and chrysanthemum on them. Lantern is one of the typical elements of China traditional culture, a symbol of happiness and auspiciousness, and also the prototype of the mascot of Beijing 2022 Paralympic Winter Games, "Snow Rongrong". Everyone also wants to express their wishes for the Beijing Winter Olympics.

  The splendid Winter Olympics and the joyful Lantern Festival "bump into each other", interweaving the unique charm of the 2022 Spring Festival. Many netizens said that this year’s Lantern Festival will watch the Winter Olympics at home and cheer for the Olympic athletes!

  Celebrations around the world are also combined with the Winter Olympics, and there are many ideas. For example, the "Park Classroom" in Hongshan Square, Wuhan, Hubei Province will hold a special activity to lead children to personally make the ultra-light clay version of "Ice Pier" and "Snow Rongrong". In Dongyue Community, Tai ‘an, Shandong Province, children make "orange piers" with oranges to celebrate the Winter Olympics. In Guangyuan Road Community, Shijiazhuang, Hebei Province, people create riddles based on the Winter Olympics and Olympic champions, so that more people can understand the story of Winter Olympics.

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The original facts have proved that Zhu Shimao, who is "a degenerate" in the car, has lived into a "joke"

Original title: As it turns out, Zhu Shimao, who is a "degenerate" in the car, has become a "joke"

In 1982, herdsman was born, and the "Lao Xu" in the play was blown to a classic with one click.

The golden sentence "bread will be there, everything will be there" made it even more eye-catching and was dumped into a national treasure film with a score of 9.1.

This sentence was originally the spiritual food of the Soviet Union, and then it showed infinite hope in the lines in herdsman. It can be said that in the era of poverty, the appearance of herdsman is like a good medicine.

Then the film "herdsman" burst into flames, and Zhu Shimao, who was at the peak of Yan value, was also held into the altar, and the fire was a mess.

The phrase "Old Xu wants a wife but not a wife" in the play shows us the simplicity of marriage in the era of scarcity. A quilt, a shabby house, a pair of couples can help each other

The simplest action of the two is to share porridge, and we can also spy out from it that they are poor in material things but rich in spirit.

Xiuzhi’s sentence "I gave him my heart" also made us realize the quality of Lao Xu.

Lao Xu doesn’t like kimchi, but his Xiuzhi does. Gradually, kimchi became his habit. This is a simple and pure love that loves me, loves my dog.

It can be said that the old Xu in the play is full of a loyal mood; But the old Xu "Zhu Shimao" outside the play is contaminated with women and her private life is messy.

From kissing to kissing, there is nowhere to hide under the camera. Staging a cheating drama ruined the classic Xu Lingjun in the eyes of the public.

An old artist, who enjoys a good reputation in the secular world, has become an old play bone that has been "poked" in the spine, and has even been revealed as "disrespecting the old".

From ten thousand people to ten thousand people, 69-year-old Zhu Shimao was ridiculed by the crowd. How far can he go? Why is it so far!

Did Zhu Shimao wander in his later years?

Time is a "book-tearing man", and even Zhu Shimao’s "clues" are exposed.

Zhu Shimao is a tortured but talented old Xu of herdsman, and was once a good husband who was surrounded by a peach scandal but was tolerated by the public.

When The Shepherd was the most popular, Zhu Shimao was able to keep a "decent" for his wife. Many fans’ ambiguous letters are not enough to shake Zhu Shimao.

At that time, Zhu Shimao responded like this:

They like Xu Lingjun rather than me. Besides, I am married.

Such a man who puts his wife on the table is always so courageous.

But Zhu Shimao, who was in his middle and old age, fell in love with early adopters and cheated.

At the launch conference of a film, Zhu Shimao wantonly kissed an actress on the table, but it was called "interaction". Why not be ironic?

But the moment when Zhu Shimao’s label of "good man" was completely torn was two ambiguous kisses with the actress in the car.

But Zhu Shimao’s response was "out of courtesy".

But what courtesy is enough for a married person to kiss another woman goodbye late at night?

After being pushed to public opinion again and again, Zhu Shimao finally stopped.

After Zhu Shimao was exposed to a series of cheating incidents, many people wondered whether Zhu Shimao had divorced his wife.

According to the public information, Fan Xuxia is still his wife, and the word "before" has not been added.

Perhaps Zhu Shimao pulled back from the brink and decided to return to the family. But it seems that Zhu Shimao is more like a "dragon’s eye" than the old play bone that cheated on the bed.

I have to say that the entertainment circle is really a dye vat. You know, Zhu Shimao used to be such a good man. But in my later years, I couldn’t help it? It is really embarrassing.

How did Zhu Shimao treat his wife, and why? Perhaps we have to find the answer from Zhu Shimao’s famous history and even his marriage with Fan Xuxia.

History of fame and love

Before meeting Fan Xuxia, Zhu Shimao’s life was "barren and hard". There are many resonance points with Xu Lingjun in the film herdsman, from family to marriage.

There are more than a dozen children in the family who need to support, and Zhu Shimao is the sixth in the family. For this poor family, it is natural to help.

The saddest time in the family was the death of Zhu Shimao’s father when he was twelve years old, and the burden of the family completely fell on his mother’s shoulders.

Zhu Shimao often helps his mother do some trivial housework, but this behavior can’t alleviate the financial problems at home. Zhu Shimao, who had no knowledge to support, went to serve as a soldier.

But fortunately, in the end, fate swept him. After Zhu Shimao entered the army, he was promoted to a cadre all the way.

The heavy eyebrows and even the handsome appearance have become a stepping stone, and they have "smashed" all the way to the drama troupe.

It took five years to sharpen a sword, but "Children of Xisha" filmed by Zhu Shimao was "stillborn" due to external reasons.

But tribulation is not enough to knock down Zhu Shimao. Then another film, herdsman, made Zhu Shimao leave the film world completely.

It can be said that it is a legend created by Zhu Shimao to move from a poor child to the film and television industry.

But the weakness of human nature lies in:

When a poor man becomes rich, the first thing to do is to throw away the "crutches" that once supported him.

Zhu Shimao is no exception. At first, he still had a little conscience. But later, Zhu Shimao, under the "baptism" of money, was infected with the common fault of many drama bones in the entertainment circle-cheating.

But judging from Zhu Shimao’s love history, it is not obvious at first that Zhu Shimao will turn to a slut and ignore his wife and children at home.

Zhu Shimao met Fan Xuxia when he first entered the army. One is green, the other is shy, and the pure love in those days is well portrayed in them.

Zhu Shimao carried the baggage to the dormitory for Fan Xuxia, while Fan Xuxia stuffed the steamed bread in the handkerchief into his hand.

A steamed bread becomes a marriage, and the two of them are naturally together.

But at that time, it could only be "underground love." The rule in the regiment is that cadres can’t be ambiguous with soldiers.

Two people through stacks of Fang Gezi stationery, to maintain this relationship.

But then the two of them have to face a crew and a group.

Especially during the filming and release of herdsman, Fan Xuxia was jealous and even more sour.

The public moved Xu Lingjun’s obscure feelings in the play to Zhu Shimao. He and his partner Cong Shan were promoted to the title of "husband and wife".

Fan Xuxia, who is beside me, is only a girlfriend. How can she not be sour?

Any woman can’t stand it. And Zhu Shimao, also noticed his girlfriend Fan Xuxia’s mood.

Then Zhu Shimao married the first lover Fan Xuxia, who had shared weal and woe. At one time, he left the film and television industry and went to the field of comedy sketches.

At that time, it was a new thing that was different from the sketch and the film. It can be said that Zhu Shimao’s experiment was successful.

At that time, Zhu Shimao’s career was no longer dying, and her marriage with Fan Xuxia was on the right track. But daily necessities are not maintained by love alone, and they are far more complicated than love.

After Fan Xuxia’s marriage, the word "sweet" remained with Zhu Shimao at first. But as soon as his son Qingyang Zhu was born, Zhu Shimao went to study abroad alone.

Once you leave, it will be three years. When I came back again, what was left with Fan Xuxia was a pile of contradictions.

After the separation, the reunion is the alienation of the two, and it is not the "hidden pain" of the life of middle-aged couples.

In the family, everyone has to pay a heavy burden. Then, Zhu Shimao devoted himself to his career, but Fan Xuxia focused entirely on his children.

They share the same bed, but their mood has already drifted elsewhere. But Zhu Shimao gradually alienated his wife and children, and Fan Xuxia could only bear it, choosing to be a secular wife, caring for her husband and educating her children, and taking care of everything in life.

But it is the son’s education that makes them fall apart completely.

Zhu Shimao advocates liberal education, but Fan Xuxia is more concerned about a child’s educational foundation. So the child was sent out of the country, and Fan Xuxia followed.

Fan Xuxia, but have no choice. On the one hand, the important task of family education, but on the other hand, is wrapped in marriage, but also to be a good wife.

However, Zhu Shimao’s separation from him for three years inevitably made Fan Xuxia disappointed with his marriage again and again. So she chose to be a good mother and then a good wife.

It will be fourteen years since Fan Xuxia left. The two separated in different places for fourteen years.

The sweetness of the past, the common troubles of the past, all seem to be falling apart. During this period, Zhu Shimao visited his wife and children, but it was two or three times a year.

Zhu Shimao didn’t give up, and he was once begged by his son to stay by pulling his trousers. But the domestic notice and the cost of breaking the contract made him only inclined to leave.

It can be said that the date of marriage with Fan Xuxia was not the fault of Zhu Shimao alone. In emotional life, everyone needs to be wrapped up by some outside world.

The two of them, to some extent, also have a tacit understanding. One is running the family, the other is fighting for the cause. This model is true, but it lacks the necessary communication.

If Zhu Shimao can tilt the scales to the family once by accident, perhaps he and Fan Xuxia will not go to the tragedy of being ignored by each other.

When the emotional needs in marriage are not properly met, men will inevitably look for blurting out. So Zhu Shimao, became a member of the cheating.

On the one hand, he can’t get rid of his usual love with his wife, but when his career is in full swing, Zhu Shimao forgets his wife who is in trouble, and instead leaves his love to the intervener.

But the tragedy of their marriage has caused. It seems that cheating is also the inevitable trend of Zhu Shimao.

In his later years, Zhu Shimao didn’t know the disadvantages of this marriage.

From his son Qingyang Zhu’s wedding banquet to his children’s first birthday banquet, Zhu Shimao always exhorted his son to put marriage first, and then his career.

I didn’t mean to wet my shoes, so I don’t want my son Qingyang Zhu to go astray again and let the marriage become a pure "grave".

In those days, Zhu Shimao’s peach affair was not aboveboard. The moment of kissing was revealed by the camera, but Zhu Shimao openly disclosed the media’s public opinion:

It is a kind of slander against old artists.

Zhu Shimao’s judgment as an "old artist" seems to the outside world like a shattered glass addicted to cheating.

Zhu Shimao’s right or wrong?

From a poor boy to a skeleton, Zhu Shimao won a career and a good wife.

Looking back on this road, Zhu Shimao has long been divorced from "Old Xu" in herdsman. He no longer exists warmth, but also goes to the opposite.

From a faithful husband to a cheating man. Zhu Shimao got the pouring and expansion of desire and lost his marriage.

Fame and profit are nothing but empty shells. But Zhu Shimao didn’t see through this, and became a "worshipper" of the flesh again and again.

But this is complicated and secular, and how many people can get out of the mud without being stained? Men in the world live up to their expectations, but Zhu Shimao is just a typical example.

Editor in charge:

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The first snowfall in Chongqing’s main city in 17 years started a particularly serious warning.

Topic: Many areas in China have suffered from heavy snow and freezing disasters.











Yesterday, a thick layer of snow fell on the roof of Dianjiang County.


  Yesterday afternoon, the Central Meteorological Observatory issued the highest-level red alert of blizzard, indicating that there were blizzards in some areas such as Hunan, Hubei, Henan, Anhui and Jiangsu. The China Meteorological Bureau also launched the Class II emergency response order of the early warning and emergency plan for major meteorological disasters. The State Council held an emergency video conference to deploy various security work.


  More than 10 provinces entered a state of emergency.


  According to the emergency response order, China Meteorological Bureau, National Meteorological Center and other national meteorological departments, Guizhou, Hunan and other 10 Yu Sheng (autonomous regions and municipalities) meteorological bureaus immediately entered the secondary meteorological emergency response state.


  According to the order, the Central Meteorological Observatory added a national weather consultation every day, and organized relevant provincial (autonomous regions and municipalities) meteorological observatories to hold weather consultation at any time as appropriate.


  Wen Jiabao: The difficult period has not yet passed.


  During the snowstorm in recent days, the work of coal, electricity and oil transportation is facing a very severe situation, and 17 provinces (autonomous regions and municipalities) across the country have cut off electricity.


  At yesterday’s teleconference, Premier Wen Jiabao of the State Council pointed out that the shortage of coal, electricity and oil transportation in China is likely to intensify, and the most difficult period has not yet passed, so we should make full preparations. Comprehensive Xinhua News Agency, etc


  4.67 million people in our city suffered losses of 568 million.


  After a snowfall in December 1991, after a lapse of 17 years, it snowed again in the main city of Chongqing yesterday. However, the snowstorm and low-temperature freezing disasters in some districts and counties in recent days have caused direct economic losses of 568 million yuan to our city, and the municipal government has urgently launched an emergency plan for meteorological disasters.


  It snows in all districts and counties except Wansheng.


  The reporter learned from the meteorological department that there were intermittent sleet or light snow in other places except Wansheng yesterday.


  Cheng Bingyan, director of the Climate Center of the Municipal Meteorological Bureau, said that the reason why there was no snowfall in the main city for 17 years was mainly because since the 1990s, the urban area has always been in the stage of warmer winter temperatures.


  20 districts and counties in the city were affected.


  Since January 12th, our city has suffered from extensive, intense and long-lasting low-temperature rain and snow.


  According to preliminary statistics, as of the 27th, 20 districts and counties (autonomous counties) in the city were affected by disasters, with 4,678,200 people affected, 3,458 people who were transferred urgently, 487,400 people who had difficulty drinking water, and 5,787 people who were injured or injured due to disasters. The affected area of crops is 123.69 thousand hectares, and the area of crop failure is 20.18 thousand hectares; 51,200 livestock and 136,400 poultry died due to the disaster; 2753 houses collapsed and 5981 houses were damaged. Until yesterday, the low temperature disaster has caused the direct economic loss of our city to rise to 568 million yuan.


  Start the first special major warning.


  Yesterday, with the continuation of the disaster, the municipal government launched the "Emergency Plan for Sudden Meteorological Disasters in Chongqing", and the early warning level was particularly serious meteorological disasters.


  It is understood that this is the first time in the history of the city’s emergency office to launch an emergency plan for particularly serious meteorological disasters.


  At the same time, the municipal government decided to urgently allocate 48.3 million yuan of living relief subsidies for victims and 8,000 beds of disaster-relief quilts to help the needy people in the disaster-stricken areas solve their living difficulties in winter and spring and the current snowstorm.


  Related links


  After the 1980s.


  There are only four snowfalls in the main city.


  The meteorological records of Shapingba monitoring station (which mainly records the meteorological conditions in the main city) from 1950 to now show that the snowfall in the main city of Chongqing was the highest in the 1950s, with 14 snowfalls in eight years. The 1970s was followed by 13 snowfalls in five years. Since the 1980s, there have been only four snowfalls in 1980, 1984, 1991 and yesterday.


  -Launching emergency plans for meteorological disasters of particularly serious magnitude.


  Relevant departments at all levels have entered an emergency state;


  The affected areas and counties launched emergency plans and strengthened emergency duty.


  -Enter the secondary meteorological emergency response state.


  Implement a 24-hour foreman system;


  Submit the actual weather to China Meteorological Bureau before 8: 30 every day;


  Report the work to China Meteorological Bureau before 17: 00 every day;


  Report all kinds of major emergencies at any time.


  Small data


  Meteorological disasters are divided into four levels.


  Meteorological disasters in our city are divided into general meteorological disasters (Grade IV), major meteorological disasters (Grade III), major meteorological disasters (Grade II) and particularly major meteorological disasters.


  Particularly serious meteorological disasters refer to:


  1. Meteorological disasters in which extreme weather and climate, such as particularly heavy rain and heavy snow, affect a large area of more than 50 square kilometers, causing more than 30 deaths or economic losses of more than 50 million yuan;


  2. Extreme weather and climate events or extremely disastrous weather processes occur in many counties (autonomous counties);


  3 extreme weather and climate events that may have a significant impact on the economy and society of our city in most areas of our city.


  Early warning signal interpretation


  -Blizzard warning signal


  Blue: within 12 hours, the snowfall will reach more than 4 mm, or it has reached more than 4 mm and the snowfall continues, which may have an impact on traffic or agriculture and animal husbandry.


  Yellow: The snowfall will reach more than 6 mm within 12 hours, or it has reached more than 6 mm and the snowfall continues, which may have an impact on traffic or agriculture and animal husbandry.


  Orange: within 6 hours, the snowfall will reach more than 10 mm, or it has reached more than 10 mm and the snowfall continues, which may or has already had a great impact on traffic or agriculture and animal husbandry.


  Red: The snowfall will reach more than 15mm within 6 hours, or it has reached more than 15mm and the snowfall continues, which may or has had a great impact on traffic or agriculture and animal husbandry.


  -Road icing warning signal


  Yellow: When the road surface temperature is lower than 0℃, precipitation will occur, and road icing may occur within 12 hours.


  Orange: When the road surface temperature is lower than 0℃, precipitation will occur, and roads that have a great impact on traffic may freeze within 6 hours.


  Red: The road surface temperature is lower than 0℃, precipitation occurs, and road icing that has a great influence on traffic may occur or has occurred within 2 hours.


Editor: Yin Wei

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Will the baton change after the "double reduction"?

  Grade two students of Guihuaping Primary School in Yangtianhu, Tianxin District, Changsha, Hunan Province jump rope in physical education class. Xinhua news agency

  Students in the primary school affiliated to Huazhong Normal University in Wuhan, Hubei Province are learning programming. Xinhua news agency

  At Yunding Primary School in Liangjiang, Shuitu Street, Beibei District, Chongqing, children play Rubik’s Cube under the guidance of their teachers. Xinhua news agency

  [News investigation, paying attention to students’ double burden reduction 11]

  Less than half a month after the start of school, many parents and students have actually realized the changes brought about by the "double reduction" — — There are more after-school services in schools, and students spend more time at school; There are fewer homework assignments, and they are all finished at school. In the past, there were fewer scenes of "tutoring homework, chickens flying and dogs jumping" in the family, and the anxiety of rushing on the tutoring road was less, replaced by relaxed and pleasant parent-child time.

  On the one hand, parents lament that the pace of children’s study and life has finally returned to the right track; On the other hand, the reporter noticed that some parents who just got off the anxious "educational chariot" still have doubts in their hearts — — "Children always have to face the selection exam. How long can this rhythm last?"

  Examination is always the baton to test the learning achievement. In the opinion of "double reduction", there is such a statement about "examination evaluation method": "Deepen the reform of high school enrollment, gradually increase the proportion of high-quality ordinary high school enrollment indicators allocated to junior high schools in the region, and standardize the enrollment order of ordinary high schools." In the new senior high school entrance examination schemes issued by Beijing, Shanghai, Liaoning and other provinces and cities, there have also been some reform measures, such as increasing the number of "school places to school", open-book examinations for some subjects, canceling the 100-point system for examinations for some subjects and adopting "grade scoring" (scores are divided into several grades of ABCD), and increasing process evaluation.

  Today, with more examination evaluation methods, can these measures dispel parents’ doubts and restore a good education and teaching ecology? The reporter interviewed relevant experts and representatives of teachers and students.

  Whether to put the burden back, many parents are waiting to see.

  The reporter learned in the interview that many parents expressed their confidence in the current reform, but some parents still have concerns. Parents’ worries fall into two categories, one is "worrying about daily life" and the other is "worrying about the future".

  Mars, the mother of Doudou, a first-grade elementary school student in Dongcheng District, Beijing, is the representative of parents who are worried about their daily life. Since Doudou was three and a half years old, her road to "chicken baby" has begun. After the introduction of the "double reduction" policy, Doudou’s training courses were changed from six to three, only mathematics, piano and calligraphy were retained, and "Chinese, English and eloquence" were dropped. However, together with other parents, she bought a lot of test papers and textbooks and decided to "add some homework" to her children.

  "Why should we take the initiative to increase the burden on our children?" The reporter asked inexplicably. Mars’s answer represents the voice of some parents: "Without exams and rankings, I have no idea about the basic level of children. What level is my child in the class? Have you made any progress in your study every once in a while? If I don’t understand, I can’t predict his future, and I can’t make a path suitable for him. I bought him a paper in order to grasp his learning level in time and have a panoramic view of his every growth. "

  As a result, today, the market order of training courses is gradually standardized, but the market of teaching AIDS is gradually "hot". The reporter found that some teaching AIDS have sold hundreds of thousands of papers on the online platform every month. Along with the test paper, there is also "problem-solving analysis". Most of them will provide a two-dimensional code at the same time, giving a video of tutoring teachers for a few minutes to attract students to report further.

  Another kind of parents are "worried about the future", and their worries are mainly reflected in the examination evaluation. Jiang Lin, a parent of a third-grade primary school student in Xicheng District, Beijing, told the reporter: "Whether it is the senior high school entrance examination or the college entrance examination, it is a fierce exam. Teachers used to say ‘ One point one playground ’ , even if not today ‘ Every penny counts ’ Yes, but there will always be children who can’t go to their favorite school because of the difference in scores. There will always be children going to Peking University and vocational high schools. Personally, I still hope my children can go to ‘ 985’ ‘ Double first class ’ 。” Therefore, the "strings" in these parents’ hearts dare not relax.

  Although in the interview, these parents also admitted that the process evaluation, grading and other methods gave their children a "fault tolerance rate" and bid farewell to the possible errors caused by "one exam for life", they are still waiting and waiting to see whether the burden of learning should be "pressed" back to their children at any time in the future.

  What is reduced is the burden on students, and what should be "added" is the quality of classroom learning

  Gu Mingyuan, an educator and a senior professor at Beijing Normal University, understands these parents’ worries, but he believes that we should first see the gratifying changes in school education and understand the significance of these changes. "There is no need to repeat the heavy burden brought by the disorderly development of off-campus training before, and the students can be said to be physically and mentally exhausted. Today, the country proposed ‘ Double subtraction ’ It is mainly to reduce the heavy academic burden, and at the same time, let the quality of education in the school reach a new level, ensure that children spend the time and energy saved in the most worthwhile places, and also reassure parents. " Gu Mingyuan said.

  He believes that this is an inevitable stage of reform and development. "If the quality of education and teaching in the school is high, the children will learn how to learn in the school. At the same time, the hierarchical teaching will allow the children to have their own space to play. In this way, their interest in learning will increase, and they will change from passive learning to active learning. Do parents still need to worry about their future? Do you still need to make plans for them step by step? " Gu Mingyuan said. He suggested that parents change their ideas, and family education should focus on cultivating children’s study habits and interest.

  Davi He, a special-grade teacher in Beijing and the leader of Chinese subject in middle schools, also believes that the reform must have a gradual process, and efforts to improve the quality of education in schools are the future direction. "In fact, we can see from the changes in the wording of the document how heavy the burden on children was before. We talked about ‘ Reduce the burden ’ , said is ‘ Reduce students’ heavy academic burden ’ , today’s ‘ Double subtraction ’ Policy, to solve the students ‘ Schoolwork burden ’ . It can be seen that the burden on students is no longer ‘ Extra ’ However, it is so heavy that it is not conducive to their physical and mental health and affects the quality of basic education. Parents should know about this situation. For students, ‘ Reduce the burden ’ It is imminent. " Davi He told reporters. He believes that what is reduced is the burden on students, but what should be "added" is the quality of classroom learning. "At school, let the children study ‘ Have enough to eat ’ On the topic ‘ Practice will be thorough ’ The better you learn at school, the more assured parents will be. " Davi He said. He suggested that parents should not take the cultural examination papers too seriously, and let their children learn actively, happily and comprehensively is a good education and teaching ecology.

  Improve the process evaluation, and the evaluation results should be "perceptible"

  The reform of the examination evaluation system is related to the effect of "double reduction". How to change it and whether it can dispel parents’ worries and doubts? Many places have fresh experience of reform in recent years. For example, Shanghai has implemented a green evaluation system for primary and secondary school students’ academic quality. The whole system consists of ten indexes, such as student academic level index, student learning motivation index, student learning burden index, teacher teaching method index and student moral behavior index. After a period of operation, students’ learning motivation and teacher-student relationship have improved significantly.

  However, the reporter learned in the interview that some parents still have "obsession" with scores. Some parents said that "the score is the fairest" and worried that the current methods of "process evaluation" and grading may lead to the phenomenon that everyone is similar and can’t open the contrast, so they dare not relax their pursuit of the score. In this regard, Davi He believes that although the "process evaluation" focuses on daily performance, "students’ attitude towards learning, the state, depth and breadth of learning, and their sense of creativity and strength are different for each child, and parents can certainly see it, and schools can certainly see it. Future for ‘ Process evaluation ’ Relevant policies should be formulated to further refine it and try to make it a more ‘ Perception ’ Evaluation index ".

  Chu Zhaohui, a researcher at the Chinese Academy of Educational Sciences, talked about an example: When Tsinghua University enrolled overseas students in the United States, young Qian Xuesen signed up for the selection exam, but failed in math. The teachers analyzed Qian Xuesen’s math test paper and found that he wrote the answers without studying calculus. Many solutions were original, and his grades in other subjects were excellent, which finally gave him the opportunity to study in the United States. Chu Zhaohui believes that this is also a kind of "process evaluation": from the students’ problem-solving in the test paper, we can see his potential. He believes that the future "process evaluation" should work in this direction.

  Ma Luting, deputy director of the Education Development Research Center of the Ministry of Education, believes that the reform of examination evaluation should also pay attention to "the entrance examination should be conducted according to the characteristics of different students". He believes that in addition to exams, there is also enrollment to be reformed. "The high-quality and balanced development of compulsory education is the cornerstone of the healthy growth of young people, and the connection between junior high school and junior high school should minimize competition. At the same time, the senior high school entrance examination is not a rehearsal of the college entrance examination, nor a selective examination. It should mainly focus on testing the results of students’ compulsory education, and appropriately divert students according to their personality characteristics to promote teaching in accordance with their aptitude. "

  Luo Zhimin, a professor at the Institute of Higher Education of Yunnan University, believes that solving the evaluation problem should also strengthen labor education in primary and secondary schools. "Let children learn from life, learn from practice, establish correct values, outlook on success and career, and plant seeds in their hearts as early as possible that are conducive to future all-round development. In this way, parents can also have more confidence in their children’s growth."

  (Reporter Yao Xiaodan)

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Cross-border beauty of luxury brands is not as simple as imagined.

Text | Cosmetics News Zou Xinchen

Gucci (Gucci), Prada (Prada), Hermes (Hermes), Burberry (Burberry) … These luxury brands are well-known in the fashion world. In recent years, they have stepped into the beauty industry "cross-border" one after another, which was once regarded as a "dimensionality reduction blow" by KOL and fans. Recently, however, the slow growth of Gucci Beauty seems to be a microcosm of the dilemma of these luxury fashion brands in the beauty market: it is not as easy as imagined that "blue blood" aristocratic luxury brands make beauty across borders.

The rotation of 01 brand creative directors is like a cursory tour, and the beauty product line is overwhelmed.

"Everyone wants to know what’s next for Gucci Beauty." Joan Kennedy, a columnist of Business of Fashion, said in her report.

In 2019, Coty Group relaunched this beauty brand. At that time, the creative director of Gucci was Alessandro Michele, who brought his minimalist and emotional style into all aspects of the brand, and the beauty business was also affected by it. Gucci Beauty’s product packaging is characterized by bright flowers and retro style, and it is featured by punk musicians such as Dani Miller. It is eccentric and exaggerated, which is very in line with Michelle’s aesthetics. "But in terms of product content, it is no different from other brands of eye shadow discs and lipsticks." Joan said.

At first, Michelle’s novel concept caused a shock in the fashion and beauty industries, and the sales of Gucci Beauty products soared. However, with the novelty brought by Michelle’s aesthetics gradually disappearing, consumers’ "aesthetic fatigue" on Gucci has become more and more obvious. During 2020-2021, Gucci’s sales continued to decline. In November 2022, Michelle left her job, and before the new creative director took office, the men’s show in January designed by the former was greatly reduced in scale, and the same reduction also appeared in beauty. Gucci Beauty declined to comment on it.

The dilemma of Gucci Beauty has sparked a heated discussion in the industry about how luxury fashion brands should carry out their beauty business. Historically, it has always been a challenge to combine fashion and beauty makeup, which run on different time axes and serve different customers. For the beauty product line of fashion brands, it may be an effective strategy to "completely accept" the aesthetics of creative directors, but relying too much on the aesthetics of creative directors will also bring risks, especially after luxury brands have developed the habit of rapidly rotating creative directors.

In recent years, the term of the creative director of luxury brands has become shorter and shorter. For example, Ann Demeulemeester, Bottega Veneta and Burberry all "sent away" their former creative directors in less than five years. "If the beauty business is consistent with the overall aesthetic style of the brand, replacing the creative director will inevitably lead to the redesign of the packaging of beauty products, which requires high operation of the operation department and will affect the overall profitability." Tony Wang, founder of brand strategy consulting firm Office of Applied Strategy, said in an interview with BOF.

"For example, in Gucci, it seemed reasonable at that time to let Michelle have more say in beauty, but with the change of brand creative director, Gucci Beauty also followed the overall style of’ Ben Jia’ and chose to take traditional aesthetics as the design center, which caused its brand image to be separated from the previous Michelle period." Tony Wang said, "This image transition is not only slow, but also very expensive."

"Because clothing is seasonal, the cost of redesigning fashion is lower, and consumers will soon forget the style of last season. But in terms of beauty, once you produce a large amount of inventory, it is not easy to change the product packaging. " Tony Wang added.

02 luxury brands are in trouble, beauty and fashion style "fight"

Traditionally, luxury fashion brands sell their beauty products to giants such as L ‘Oreal, Estee Lauder and Coty, who are responsible for the specific development, marketing and distribution of products under the guidance of brand creative directors.

"On the bright side, these authorized beauty product lines can enhance the brand image in disguise. Smaller fashion brands like Ba Erman or Magira can expand their beauty product lines without investing their own funds through authorized cooperation with L ‘Oré al Group. " Mario Ortelli, managing partner of Ortelli & Co., a luxury goods acquisition company, said. "However, in a negative sense, this kind of" two-management "behavior will also split luxury brands, resulting in a lack of cohesion in the brand as a whole, thus weakening the brand image."

"Of course, the licensee naturally wants to renew the contract with the brand, but their top priority is to make as much money as possible during the contract period, rather than maintaining the overall tonality and brand image of luxury brands." Ortelli said, "But for luxury brands, the latter is the most important."

When the beauty products authorized by large groups deviate from the style of the creative director of luxury brands, the results will also confuse consumers. For example, in 2018, Coty Group launched a publicity campaign for Burberry’s "She" perfume, adopting the style of Christopher Bailey, the former creative director of Burberry. However, not long after, Riccardo Tisci, the brand’s new creative director, released the brand concept centered on street clothes and adopted a more modern new logo and letter pattern, and the publicity campaign was dropped.

Similarly, Valentino Beauty, which was launched in 2021, uses big red as the product packaging. Although this hue will remind consumers of the brand image of Valentino in the last century, it has nothing to do with the electro-optical pink recently promoted by Pierpaolo Piccioli, the brand creative director.

"This’ deviation’ means that those’ new’ consumers who are attracted by beauty products lack a clear understanding of the style of luxury brands themselves." Ariel Ohana, managing partner of investment bank Ohana & Co., said, "This chronic’ brand image erosion’ is hard to find, especially if luxury brands cooperate with licensees for a long time."

"The story and overall image created by a brand are the most important assets of luxury brands." Tony Wang also agreed with Ohana that "the brand image found by luxury consumers in the beauty products they buy should be consistent with the brand as a whole, otherwise, it will damage the brand’s long-standing historical reputation."

Ohana added: "If this will damage the overall image and reputation of the brand, even if the brand has performance growth in the next few decades, one day, the brand will pay for it."

Dior: keep a balance between beauty and fashion.

Luxury brands such as Chanel and Dior choose to firmly control the beauty products business in their own hands. This internal operation mode gives brands more control-not to mention higher profit margins. Audrey Depraeter-Montacel, managing director and head of beauty business of Accenture, said, "Many mysteries surrounding the production of beauty products have been solved, and it is easier to launch beauty products now than it was ten years ago. However, this still requires the brand to take out a lot of time and money; In addition to investing in products, marketing and distribution capabilities, operating the beauty business internally requires luxury brands to change their way of thinking and require more interaction between R&D departments and commercial operations departments. "

"A luxury brand like Dior, which has more budget and higher popularity, has stronger independence in its beauty business." Audrey added, "The perfume of this brand has its own uniqueness, but it has little to do with the fashion of the brand. For example, Sauvage perfume endorsed by Johnny depp in 2015 can’t reflect the brand creative director Kim Jones’ understanding of the brand’s men’s wear style. If you ask anyone on the street, they may not know that Sauvage is Dior’s perfume, but it is still the most popular perfume in Dior’s history and a huge driving force for brand performance. "

But even if it is independent like Dior, it still dares not completely separate the brand image from the beauty business. Today, its new design logo is appearing in its cosmetics and perfume products, and the design of its creative director Maria Grazia Chiuri is also appearing in some advertisements of beauty products, such as Grisdiol perfume.

"I think it is necessary to try. Beauty cosmetics can be used as a channel to understand the response of luxury brands to fashion elements, or to attract new audiences, such as Generation Z consumers." Thomas Zeldari, a professor of luxury marketing at new york University, said. "With the increasingly fierce competition in the beauty market, luxury brands now have to compete not only with savvy rising stars, but also with each other. How to strike a balance between fashion style and beauty products is a problem that all major luxury brands need to consider in the future. "

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Beijing Hongxi International Golf Club

It’s been five months since I changed my pole on May Day to eleven. During the eleventh period, I played three games, and I went to the Grand Canal that day, all of which were over 100. From last year, I set a goal to break through 100 before the Olympics, and now I have played 99 in Hongxi in July. I think golf is not that easy to get. There are many problems. When I first started playing, the driver still had a distance. It’s best to hit 300, but now everything is at 220-240. Eleven stayed in Beijing, went to the driving range every day, practiced in Gaorun, looked for Niu Niu to see the movement, and changed the driver’s movement, which was still unstable, so it was difficult to fix the movement. [detailed]

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Four times in a row! The Financial Rubik’s Cube ranks among the "Top 50 Financial Technology Enterprises" of KPMG China.

The past 2023 was a year of great vitality for the financial technology industry. The vertical development of a new generation of artificial intelligence represented by big models in the industry is expected to bring subversive influence to financial technology. On January 9th, KPMG, a world-renowned accounting firm, officially released the "Double 50 Financial Technology Enterprises in 2023" list. With its technical strength in the field of financial technology and innovative practice of large models, the Financial Rubik’s Cube once again won the list and became the "Top 50 Financial Technology Enterprises" for four consecutive years. Together with the financial Rubik’s Cube, there are also industry leaders such as Hang Seng Electronics and Digital China.

Five dimensions, select "advanced model experience"

As one of the top 500 companies in the world and one of the four international accounting firms, KPMG has held eight consecutive Fintech 50 awards in China since 2016, and provided "advanced model experience" for various segments of financial technology by publishing the list of authoritative enterprises and targeted research results. After several months’ review, the list quantitatively evaluated five core dimensions, namely, science and data, innovation and change, popularization of financial services, recognition of capital market, and foresight of industry development, and produced financial technology enterprises with excellent comprehensive index, which not only covered innovation leading enterprises in the financial technology field in China, but also represented the most cutting-edge technological innovation force in the financial technology field in China.

With the continuous maturity of the development of financial technology, this year’s listed companies have higher maturity and deeper exploration of technology. As an AI-driven intelligent wealth management service platform, the Financial Rubik’s Cube has been continuously exploring a wealth management service model suitable for China investors since 2015.

Photo: The Financial Rubik’s Cube was ranked in the "2023 KPMG China Financial Technology Enterprise Double 50 List".

Eight years of tempering, digging deep into the infinite potential of AI wealth management

In 2016, the Financial Rubik’s Cube began to build a wealth management system suitable for China. After two years of careful polishing and improvement, it became the first and only company in China to realize the intelligent wealth management service of "thousands of people and thousands of faces". Since 2018, the Financial Rubik’s Cube has undergone three system upgrades, and gradually established a cognitive system based on wealth management services, which is the 3C investment service standard of "customer position, personalized customization and accompanying service" that the Financial Rubik’s Cube has been deeply cultivating.

It is worth mentioning that since 2022, the Financial Rubik’s Cube has once again shifted its focus to the upgrade of AI technology, hoping to provide better services to a wider group of investors, and at the end of 2022, it began to replace and innovate the entire wealth management system with a large model. This move has also become a key factor in winning the "Top 50 Financial Technology Enterprises" for four times.

It is understood that the whole set of intelligent wealth management system of financial Rubik’s Cube includes three modules: customer portrait module, namely intelligent customer analysis and management system, which can provide personalized teaching and psychological massage to customers with the changes of customer life cycle; The investment module is a product recommendation system based on customer demand and a "magic platform" of intelligent investment management system. The operation module is a system that can automatically generate content, analyze the market according to the changes of the market, and automatically generate personalized operation content for customers.

After eight years of unremitting efforts and iterative cultivation, the Financial Rubik’s Cube has successfully established a set of fund investment and research and portfolio construction system based on artificial intelligence technology and personalized risk customization. Financial Rubik’s Cube independently developed and trained a series of tool systems, AI algorithms and models, and achieved remarkable practical results in financial investment research, trading technology and customer operation.

On the application side of the big model, a brand-new business trend is emerging.

According to the 2023 Chief Insight Report of China Financial Technology Enterprises released by KPMG and China Internet Finance Association, from the landing track, Fortune Technology is expected to become one of the three hot tracks where AIGC first landed. With the maturity of AIGC technology and the wealth management institutions exploring more application scenarios of the big model, the financial service experience and service efficiency have been reshaped. The intelligent application of wealth technology represented by financial Rubik’s Cube in many business scenarios such as investment, research and risk control will greatly improve service efficiency and service upgrade, and at the same time improve financial efficiency and scale.

At the awarding ceremony, Yuan Yulai, founder and CEO of the Financial Rubik’s Cube, said in the round-table exchange of "Application Trend and Ecological Outlook of the Big Model of Financial Industry" that a wealth management assembly line that needed ten small vertical models to complete before can now be completed by the big model. Compared with the traditional small vertical model, the big model can complete the work more efficiently and achieve the dimension reduction blow. The application of the big financial model has brought huge imagination space.

Photo: Yuan Yulai, founder and CEO of the Financial Rubik’s Cube, participated in the round-table discussion on "Application Trend and Ecological Outlook of the Big Model of Financial Industry" (second from right)

It is understood that the Financial Rubik’s Cube is empowering its technical advantages in the field of intelligent wealth management to other industry organizations to help them quickly build professional service capabilities. For the technology-driven financial Rubik’s Cube, no matter how the market changes, data and technical capabilities, insight into users’ needs and the accumulation of industry know-how are always the cornerstones of the intelligent wealth management platform.

The wheel of the great era of financial technology innovation is rolling forward, and the technological innovation platform represented by the financial Rubik’s Cube has laid a good exhibition foundation for the comprehensive promotion of intelligent wealth management business. In the future, such platforms are expected to cooperate with other market players to jointly promote the healthy development of the smart wealth management industry while enhancing the comprehensive investment experience.

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Is it awkward to reveal the glamorous "personal design" of the broker stars in the workplace?

  Stars who live in the spotlight are not only glamorous on the stage, but also the work arrangement behind the scenes and daily life are the focus of public attention. Recently, a reality show "Me and My Agent" reflecting the living conditions of artists and agents has attracted attention, which has opened a new perspective and revealed the working status of the agent profession and the inside story of the artist’s business image. While satisfying curiosity, the work orientation of "setting people up" has also caused controversy.

  Question 1. Are the stars’ every move carefully planned by people?

  Brokerage companies help stars enlarge their strengths and meet market expectations.

  The program opened the life section of boss Yang Naizhen’s one-hearted entertainment. Zhu Yawen, Yuqi Zhang, White, Chun Xia, Nana Ou-yang and Bridgette joined with their brokers to expose the entertainment circle ecology behind the stars from the perspective of the workplace. From the internal meeting, you will find that the brokerage company has a clear division of labor, some are responsible for business cooperation, some are responsible for fashion, and as for film and television resources, there is also a special department responsible for docking. The daily affairs of stars are inseparable from these partners, and they control the future career direction.

  Watching the lives of stars and brokers, the most curious thing is, are the so-called people created? It may be unexpected to some viewers that Zhu Yawen, who is loved by fans, is also facing an artificial dilemma. During the meeting, it was discussed whether Zhu Yawen should take the emotional variety "Heartbeat Signal 2". The agent bluntly said that Zhu Yawen’s presence in the program was too weak. Zhu Yawen is deeply rooted in the hearts of the people with the image of "walking hormone" through dramas such as "Red Sorghum", but the agent believes that "it is obviously a sexy person, but how can Zhu Yawen make fans feel excited when his wife and children are hot in Weibo every day?"

  It can be seen that the people we see must be carefully planned and fired with a clear purpose; Everything a star says and does on the show is designed to serve people as well. This is not a practice, but the rules of the game that the whole industry has long understood.

  Question 2: The agent closest to the star is not only as simple as having idol benefits?

  The pressure of continuous rotation is so great that you cry, but you have to give the star a sense of security.

  What is the life of a broker? In life, apart from changing companies and turning against each other, there are also many examples of stars and brokers becoming friends. Some examples of agents who marry stars encourage girls who have dreams of their idols.

  White, an actor who became popular with "Soul of the Town", and Qi Zi, an agent, are not sophisticated in communicating with White, even though they are big. For example, to persuade White to broadcast live directly, he said, "I know you won’t agree". Boss Yang Tianzhen directly asked White if he needed to change people. "White, who is in a rising career, needs more experienced brokers, while Qizi, who has been in business for a short time, is not fully qualified." In fact, brokers are not only close to idols, but also need to provide reliable services with enough professionalism.

  Journalists often deal with stars, and they have to go through the broker’s "pass" first. The "difficult" agent will help the artist to block out many complicated things, and also maintain the image of the star through many requirements. When the star has a public opinion crisis, it is especially a test of the public relations ability of the brokerage team. How to make stars speak at the right time and keep silent at the right time all test professionalism.

  Question 3: What should the broker do when he meets a star who doesn’t "cooperate"?

  In addition to crisis public relations to reverse public opinion, we should also persuade stars to "speak less"

  In the program, Yang Tianzhen and the company’s brokerage team mentioned at the meeting that the biggest problem of Yuqi Zhang, who was riddled with divorce gossip, was that she didn’t play cards according to common sense, which made the brokerage team passive and "created an opportunity and ushered in a dilemma". This directly led to the current business inquiries (that is, business cooperation) in Yuqi Zhang have stopped.

  People who eat melons should still remember that Yuqi Zhang went to divorce because of her husband’s accusation of domestic violence and the exposure of marital conflicts. The powerful brokerage team miraculously helped her reverse the trend of public opinion by setting up a woman who dares to love and hate. However, news of their remarriage appeared, and the onlookers felt that they had been "fooled". Then spread all kinds of gossip, even marital infidelity, Yuqi Zhang responded in honest and frank, Weibo. The tug-of-war with her ex-husband exhausted the public. Faced with such a repeated public image, it is too difficult for the team to create a convincing person for her.

  The program faces this topic directly, pointing out that Yuqi Zhang, who is impulsive and always doesn’t play by common sense, is hard to be "restrained". Xiao Yuya, the agent, gets along quite artistically with Yuqi Zhang. She needs to "converge" on such an embarrassing topic when chatting with Yuqi Zhang. She loves to eat, and she chooses to outflank the topic while eating hot pot.

  The work is the best personal design.

  After the program was broadcast, some netizens posted a post asking, if it were you, would you like to sign up for such a company? The highest praise reply is very intriguing: "If I am an actor, I won’t. If I am a star, I will."

  Yang Tianzhen was asked in the program, "Do you have an 800 marketing number?"? Subsequently, the controversy of "leading customers to set up" was triggered, and she shed tears at the company’s 5 th annual meeting. There is also public opinion that this reality show "poison tongue" is Yang Tianzhen’s "whitewashing conference".

  Last year, Zhu Yawen won the championship in "Coming to the Sound", and the dubbing of "Baby" stunned fans. This year, she was officially declared as a permanent guest of the hit variety "Run". However, in recent years, film and television works have not impressed the audience deeply. Some netizens questioned that spring and summer used to be radiant when they took the film at a young age, but now they are wasted in variety shows and become "mediocre." When positioning artists, we often consider the solidified marketing positioning, but ignore the individuality of artists to some extent. Some netizens bluntly said, "There are good-looking dramas when eating every day, and there are good songs to listen to when walking. I hope to know artists from my works instead of Weibo’s hot search and headlines."

  The insiders believe that it is not long-term to rely on the establishment of people. It provides artists with staged heat at most. After repeated operations several times, the artist’s freshness is almost squeezed. Marketing this matter is too much. As a profession with great commercial value, the artist’s image naturally needs to be carefully polished, highlighting his personal characteristics, but the design of people should also conform to his own reality, and it is unsustainable to force people to design. There are countless examples of the collapse of the entertainment industry.

  Yangzi Evening News/Yangyan reporter Zhang Nan