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High temperature ｜ The body sensation in the south is over 60℃, and the ＂sauna mode＂ is uninterrupted for 24 hours.

On July 15th, at Huzhou West Railway Station, Huzhou City, Zhejiang Province, the shunting crew washed their faces with water. Vision china Since July, the high temperature in China has been fierce, Shanghai has tied the record of the highest temperature in a hundred years, many cases of heatstroke have occurred, and fresh food has been cooked naturally. After a short interval of high temperature, a new round of high temperature weather will come back on July 20, which will affect more than 17 provinces and cities such as Zhejiang and Fujian. It will not only affect a wide range, but also have a long standby time. Most areas in the south will carry out high temperature battles until the end of July. Compared with the last high temperature range, the core area of this high temperature is relatively south, and the extreme high temperature weather in southern Zhejiang and Fujian is now broken.
The weather network map of China will start on July 21st, and a large range of high temperature weather will make a comeback. Zhang Juan, a meteorologist of China Weather Network, said that this round of high-temperature weather has the characteristics of wide coverage and strong local intensity, and will sweep across more than 17 provinces, autonomous regions and municipalities in China. Until the end of July, there will be a wide range of persistent high-temperature weather above 35℃ in Nanjiang Basin, western Inner Mongolia, Jianghan, Jianghuai, Jiangnan, South China and Chongqing, with the highest temperature in Nanjiang Basin, western Inner Mongolia, Zhejiang and Fujian reaching above 40℃. Intermittent high temperature weather will also appear in southern North China, Huanghuai, Shaanxi and other places.
On July 15th, in Kunming, at noon, the sun was scorching and the outdoor ultraviolet rays were strong, so people who traveled started the sun protection mode one after another. Vision china diagram
On July 20th, in Xiamen, at Haicang Fire Training Base, a firefighter was sweating profusely after a contest of actual combat training. People’s visual map
On July 19th, the staff of Hainan Qionghai Power Supply Bureau of Southern Power Grid in Jiaji Town, qionghai city, Hainan Province, were soaked with sweat after their homework. Vision china map until the end of July, the southern region will maintain a state of high temperature and high humidity, and many places may feel over 60℃, and the "sauna room" will be available 24 hours a day. In hot and humid environment, people are more prone to heatstroke. Severe heatstroke, also known as heatstroke, can cause death. Heat stroke disease is mainly caused by the imbalance of the body’s regulatory function when the human body is exposed to high temperature and high humidity. Heat generation is greater than heat dissipation, which will lead to a rapid increase in the core temperature. In particular, outdoor work in high temperature and high humidity environment and people with weak constitution, such as the elderly and children, are more prone to heat stroke.
On July 20, there were few tourists in Shanghai and Lujiazui, Pudong, and the street citizens hurried under the scorching sun. Vision china diagram
On July 17th, the high temperature continued in Hangzhou, and the Hangzhou Library was packed. On a hot summer day, many citizens choose to come to the library to improve their learning efficiency in a cool environment, to find coolness in the book, and to study in the summer. Vision china diagram
On July 15th, in the overall relocation construction project site of Daoxian Hospital of Traditional Chinese Medicine in Yongzhou City, Hunan Province, the builders flushed water to relieve the summer heat during work. Compared with the high temperature process in the first half of July, the core area of this high temperature process will be relatively south, which is related to the south position of the subtropical high. Among them, some areas in southern Zhejiang and Fujian may break through the extreme value. The highest temperature in Ningde on the 23rd can even reach 43℃. Lishui, where there have been cases of heatstroke, will have a 40℃ high temperature N combo from this weekend to early next week.
On July 20th, Hangzhou returned to high temperature. At noon, when the sun was the fiercest, bodybuilders were sunbathing on the outdoor swimming pool platform of Metropark Hotel on Pinghai Road to get a healthy tan. Vision china diagram
On July 16, Qionghai, Hainan, tourists surfed and played in Boao seaside. The day was the first day of the ambush, and many places in China entered the "sauna mode". The highest temperature in Hainan reached about 35 degrees Celsius. Vision china map (this article is from The Paper, please download the "The Paper" APP for more original information).
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Beijing Hongxi International Golf Club

It’s been five months since I changed my pole on May Day to eleven. During the eleventh period, I played three games, and I went to the Grand Canal that day, all of which were over 100. From last year, I set a goal to break through 100 before the Olympics, and now I have played 99 in Hongxi in July. I think golf is not that easy to get. There are many problems. When I first started playing, the driver still had a distance. It’s best to hit 300, but now everything is at 220-240. Eleven stayed in Beijing, went to the driving range every day, practiced in Gaorun, looked for Niu Niu to see the movement, and changed the driver’s movement, which was still unstable, so it was difficult to fix the movement. [detailed]

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The Central Meteorological Observatory continued to issue blue warnings for severe convective weather and heavy rain at 06： 00 on May 5.

CCTV News:According to the website of the Central Meteorological Observatory, the Central Meteorological Observatory continued to issue a blue warning of severe convective weather at 06: 00 on May 5.

It is estimated that there will be 8-10 thunderstorms or hailstorms in parts of western Hubei, western Hunan, northwestern Jiangxi, northeastern Sichuan Basin, western Chongqing, central and eastern Guizhou and northern Guizhou from 08: 00 on May 5 to 08: 00 on May 6. There will be short-term heavy rainfall in parts of southern Jiangsu, Shanghai, western and southern Hubei, Hunan, Jiangxi, northern Zhejiang, northwestern Fujian, northeastern Sichuan Basin, Chongqing, central, eastern and northern Guizhou, with an hourly rainfall of 20-40 mm and a local area of more than 50 mm.

It is estimated that the main influence period of strong convection is from afternoon to night today.

Defense guide:

1. The government and relevant departments shall, in accordance with their duties, prepare for short-term rainstorm prevention, lightning protection and gale prevention, and the meteorological department shall prepare for artificial hail suppression;

2. Outdoor pedestrians and staff should reduce outdoor activities and pay attention to stay away from structures such as scaffolding billboards;

3. Drive poultry and livestock into places with roofs, and close doors and windows to reinforce sheds;

4. The water operations in relevant waters and passing ships shall take active measures such as returning to Hong Kong to avoid or detour navigation, pay attention to covering building materials at the construction site, and properly arrange outdoor items susceptible to heavy rain, wind and hail;

5. Check the drainage system of cities, farmland and fish ponds, and prepare for drainage and defense against disasters such as mountain torrents, landslides and mudslides.

The Central Meteorological Observatory continued to issue a blue rainstorm warning at 06: 00 on May 5.

It is estimated that from 08: 00 on May 5 to 08: 00 on May 6, there will be heavy rains in eastern Sichuan, most of Chongqing, southwestern Hubei, northeastern Guizhou, northwestern and eastern Hunan, central Jiangxi, northwestern Fujian, northwestern Shaanxi and western Shanxi, among which there will be heavy rains (100-120 mm) in western Hunan and central Jiangxi. Some of the above areas are accompanied by short-term heavy rainfall (the maximum hourly rainfall is 20 ~ 40 mm, and the local area can exceed 50 mm), and there are strong convective weather such as thunderstorms and strong winds.

Defense guide:

1, the government and relevant departments in accordance with their duties to prepare for the storm;

2. Schools and kindergartens should take appropriate measures to ensure the safety of students and children;

3. Drivers should pay attention to road water and traffic jams to ensure safety;

4, check the city, farmland, fish pond drainage system, ready for drainage.

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four

In international football, the Japanese football team recently won a brilliant victory, defeating the strong enemy in North America with a remarkable advantage of 4-1, which not only showed their strong strength in both offensive and defensive ends, but also highlighted their tacit teamwork. This victory is not only a recognition of the Japanese team, but also an affirmation and encouragement of the strength of the whole Asian football.

The reason why Japanese football can stand at the peak of world football today is largely due to the profound changes in the youth training system of the Japanese Football Association. They have absorbed the advanced concepts and training methods of international football and cultivated many players with comprehensive skills and strong tactical awareness. On the court, these players built an almost impeccable defense line with their unparalleled teamwork and mutual understanding.

Furthermore, while actively participating in international competitions, the Japan Football Association has also conducted extensive cooperation and exchanges with other football powers. Facing the world-class opponents, Japanese players not only honed their own skills, but also learned valuable experience by analyzing the opponent’s tactical layout, thus constantly improving their own tactical system. It is this international vision and open attitude that makes Japanese football more and more dazzling on the international stage.

As an important representative of Asian football, this leap of Japan is not only their own, but also a remarkable proof of the strength of the whole Asian football. Their success showed the world the rapid progress and unlimited potential of Asian football and won more respect and praise for Asian football.

However, behind all these achievements, it is the result of the long-term unremitting efforts and exploration of the Japanese Football Association. They constantly reformed and optimized the youth football training system, focused on cultivating players’ basic skills and diversified abilities, and established a scientific and efficient youth training model, which provided a solid cornerstone for the rise of Japanese football.

Behind such dazzling achievements in Japanese football are the contributions of many people who have paid silently. From coaches to club staff, from the parents of players to loyal fans, everyone’s efforts and support are an important part of the glory of Japanese football. To sum up, the Japanese football team’s great victory not only demonstrated their excellent ability and team spirit at both ends of the offensive and defensive, but also further consolidated their position in the world football. The continuous reform and optimization of the Japanese Football Association, coupled with extensive exchanges with international football, have created a team with exquisite skills and mature tactics. Their success is not only the recognition of a single team, but also an affirmation of the strength of the whole Asian football.

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Women have these three symptoms, and nine times out of ten, menopause is coming. Know how to deal with it in advance.

In the early morning of December last year, a netizen posted a post on Douban. The netizen used the trajectory of her mother’s shopping cart to outline a woman’s life from birth to death.

From a bracelet for her children to a box of bread for her husband, she left all her care to her family when she was alive. And a windbreaker that she likes herself, the discount period is over, and she is not willing to buy it.

Finally, she bought herself a scarf that she liked very much, but it became a "witness" when she died.

The netizen repented in the post, "I didn’t find anything unusual until the day my mother committed suicide." After such a long period of insomnia, irritability and depression, she finally failed to survive menopause, and people around her didn’t know what she had experienced …

We regret the death of this netizen’s mother, but we must also see a fact:Most women have experienced an abnormality at some stage of their lives..

Xiao Jia (a pseudonym), a young man in Chongqing, experienced the process of her mother becoming depressed.

The year before last, Xiao Jia, who was away from home, went back to his hometown to attend his grandfather’s funeral. After seeing his mother, her callous and melancholy expression made Xiao Jia feel abnormal. Xiao Jia asked his mother what happened, and her mother told him that she didn’t sleep well during that time and woke up early every day. But Xiao Jia didn’t take it seriously,He thinks it is normal for middle-aged and elderly people to sleep less..

Two months later, my mother called him frequently, saying that she was often oppressed in the chest and panicked. Xiao Jia initially judged that her mother should be in menopause and will get better after a while. But as it turns out,My mother is not most people., but a few people.

In a later phone call, my mother told Xiao Jia,I am getting more and more flustered, and I can’t calm down for a moment., crying helplessly. Xiao Jia realized the seriousness and asked her mother to go to the city to see a doctor. Mother told him that she would go with her father, and she was afraid that she would do something stupid.

When Xiao Jia got home, she found that her mother not only lost weight, but also became more and more melancholy on her face.She kept talking and her body kept shaking.It seems that I can’t stop for a moment.

After examination, my mother’s health was normal, and finally she was diagnosed with moderate depression, mild anxiety and sleep apnea syndrome in the department of cardiology.

Every woman will encounter menopause, which is a normal physiological stage. According to the definition of WHO, women’s menopause can be divided into three stages: premenopause, perimenopausal period, late menopause,Perimenopausal period is usually called menopause..

Menopause is a natural aging process. When women are 40 years old, if there is obvious menstrual disorder, accompanied by abnormal hormone levels, it is a precursor to menopause. The menopausal depression refers to the depression that appears in the menopausal stage, which has both internal and external causes.

From the internal cause, due to the decline of ovarian function, the feedback to pituitary disappears, and the balance between hypothalamus, pituitary and ovary is broken, which is manifested in the increase of gonadotropin secretion, reaching 20-40 times the normal level. Endocrine changes lead to abnormal levels of β -endorphin and 5- hydroxytryptamine in the brain.Patients have mental and emotional disorders such as insomnia and emotional irritability..

The external factors are the extension of internal changes. Physical aging makes women’s pressure suddenly come, and their feelings, work and family are at the crossroads of life, which affects their mental health and eventually leads to depression.

Generally speaking,Depression, loss of pleasure, anxiety, nervousness, insomnia, physical discomfort, autonomic nervous disorder, etc., is a common manifestation of menopausal depression, these symptoms often last for a long time, obviously affecting work, life and various interpersonal relationships.

It should be pointed out that menopause is not equal to menopausal depression, which is a pathological reaction that needs to be diagnosed by a professional doctor, and then comprehensively evaluated according to the actual situation, and medication and psychotherapy are taken.

In life, how to determine whether your menopause is coming? In fact, menopause is a long-lasting process, and the body will have a series of reactions.

MenopausalEarly symptomsIt is a psychological symptom of menstrual disorder, hot flashes, night sweats, insomnia and other discomfort.

Midterm symptomsIt is an early persistence, and the hormone level in women continues to decline, which may lead to aggravation of symptoms, and some women will be targeted by menopausal depression. In addition, some women will appear.Physiological pathological symptomsFor example, frequent urination, urgency, stomach discomfort, headache, backache, joint pain, etc.

As hormone levels continue to decrease, some women may appear.Long term complicationsFor example, cardiovascular and cerebrovascular diseases caused by decreased hormone levels, osteoporosis caused by bone loss, and even some women will induce Alzheimer’s disease when they get older.

If women want to go through menopause smoothly and reduce the occurrence of mid-and long-term complications, they need to take comprehensive measures.

First of all,We should have a correct understanding of menopause. Menopause is not a disease, but a normal physiological process. With correct cognition, we can better face various situations.

Secondly,Adjust your lifestyle.. Before the onset of menopause, both diet and work and rest should be adjusted to "healthy mode" to meet this important life node in a better state. After menopause comes, we should still adhere to a healthy diet, work and rest, and regular exercise to ensure the normal body function.

Finally,Rational view of hormone therapy. If women have severe menopausal symptoms, they can take hormone supplements appropriately. Don’t be afraid of hormone therapy, but you can’t rely too much on it. You should supplement it according to the actual situation of your body and under the guidance of a doctor.

Only by treating menopause with a rational attitude, treating menopause with a healthy lifestyle and coping with menopause with practical treatment methods can women successfully pass this stage. As children,We should also care more for our mothers.Understand the life changes they are experiencing.

# Plan Zero Zero #

References:

[1] Women have these symptoms, which may be menopause [N]. First People’s Hospital of Yunnan Province, October 30, 2018

[2] How many Chinese mothers have been hurt by the stigma of menopause [N]. New Weekly, February 23, 2021

[3] How to accompany and care for your mother when you encounter the annoying "menopause"? [N]. Published by Shanghai, May 9, 2021

Reprinting is prohibited without the permission and authorization of the author.

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Media criticism of China football has caused fans to laugh at it. It is a hot topic that you can’t miss at 7 am.

Recently, there has been a "AFC Champions League" in China football circle, and the Super League team won all the matches in this round, which made China football fans shine at the moment. However, at this exciting moment, some people began to worry about the goal of domestic players, which made people feel a little surprised. Among them, Ran Xiongfei’s comments caused great controversy. He said that the team’s victory in three games was a shot in the arm, and it was completely nonsense to worry that domestic players scored less goals. What he seems to want to express is that in a team, everyone should contribute to the victory, not worry about who scores the goal. Of course, some fans don’t agree with this view. They think that if foreign aid always occupies the forefront of the scorer list, the room for improvement of local players will be limited.

However, is this idea too narrow? As a team, victory is the most important thing, and everyone should strive for it. In addition, we must not forget that local players also need time to grow up, and they need to improve their strength through youth training. Nowadays, the adult players have been finalized, but we can improve the overall level of football in China by cultivating young players. If we only pay attention to the immediate results and ignore the future development, then China football may never catch up with other countries. Therefore, let’s put aside our worries about the number of goals scored and take practical actions for the development of football in China.

Let us believe that as long as everyone tries their best, China football will surely usher in a more brilliant future.

The above contents and materials are all from the internet, and the relevant data, and the theoretical research is based on the internet data, does not mean that the author agrees with the laws, rules, opinions and behaviors in the article and is responsible for the authenticity of the relevant materials. I am not responsible for any problems arising from the above or related issues, and the author of this article does not bear any direct or indirect legal responsibilities.

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In 2023, beauty brands digitally ＂race＂？

The scale of China’s beauty market continues to enlarge. Under the torrent, consumption is driving the transformation of beauty retail industry.

According to the data released by the National Bureau of Statistics, in the first half of 2023, the total retail sales of social consumer goods was 22,758.8 billion yuan, up 8.2% year-on-year, of which the retail sales of cosmetics products was 207.1 billion yuan, up 8.6% year-on-year. In the first half of this year, the total retail sales of cosmetics exceeded 200 billion yuan for the first time, the highest level in history.

"The beauty market has shown a strong resilience, and there is still a lot of room for growth in the market, which may break the 400 billion mark this year. However, from a competitive point of view, the beauty competition is increasingly entering the deep water area. Full scene and digitalization have become the key words in recent years. Some enterprises rushed out, but some enterprises obviously lacked stamina. " Insiders said.

The beauty market is still in the growth stage. Of course, the digital evolution in the beauty field is also very prominent, and online and offline digitalization is a mainstream. We have seen that the digital evolution of beauty has entered a new era of "following the needs of customers".

Let me talk about it firstL’Oreal.

According to the data released by L ‘Oré al China, its overall performance increased by 5.5% against the trend in 2022, exceeding the market average by 11 percentage points, and it will continue to lead the market in the first quarter of 2023.

"In particular, we actively embraced China’s leading digital ecology and achieved double-digit growth in e-commerce channels." Fabry, President of L ‘Oré al North Asia and CEO of China, said that the use, acceptance and professional ability of digital tools in China are far higher than those in other parts of the world.

In fact, L ‘Oré al started digital construction very early. In 2017, L ‘Oré al began to build a beauty data lake. L ‘Oré al China stepped up the development of online channels in 2020, connecting with consumers through a brand-new social e-commerce model, so that they can feel all kinds of online and offline services.

At the same time, L ‘Oré al began to lay out the future AI artificial intelligence engine, from "digitalization" to "digital intelligence".

In recent years, we have also seen its achievements. For example, the latest Lancome smart hand-held high-precision makeup equipment HAPTA is designed to meet the beauty needs of people with dyskinesia; Detection and guidance tools, such as la roche-posay’s skin detection application SPOTSCAN, Armani Beauty’s skin detection equipment Metaprofiler and Karshi’s scalp and hair analysis equipment K-Scan; Personalized beauty technology solutions, such as Shu Uemura’s exclusive eyebrow makeup to achieve professional eyebrow makeup at home, COLORSONIC, a home dyeing magic wand for L ‘Oré al Paris to solve the problem of hair dyeing at home, and Maybelline’s virtual beauty application; And sustainable beauty technology solutions, such as L ‘Oré al Pro’s water-saving hair care artifact WATER SAVER, which has saved more than 42 million liters of water so far.

Today, L ‘Oré al China has entered the second stage of digital transformation-bringing better experience to consumers and multidimensional insight to business with data. From online and offline (O+O), upgrade to a new consumption scene that integrates online, offline and chain (O+O, online+offline+on-chain).

For example, in terms of consumer insight, L ‘Oré al is collecting a large amount of consumer data from the bottom up and opening up online and offline data islands, making big data analysis an essential ability for consumer insight. The discussion of beauty preferences and the evaluation of products can use big data and AI capabilities to provide brands, products, services and experiences that they are interested in.

With the development of the industry, the competition of beauty track is becoming more and more fierce, and the rising of domestic beauty brands is the obvious trend of current market development.

The digitalization of domestic brands is also radical, and we takeshanghai jahwa corporationFor example.

Shanghai jahwa, as the head enterprise of domestic beauty industry, owns many well-known brands, such as Six Gods, Meijiajing and Gough. In terms of digital transformation, a series of efforts have been made. Of course, the result of digital transformation is also reflected in good performance.

In fact, Pan Qiusheng, the helm of shanghai jahwa, put forward the "123 Management Policy" with consumers as the center, channel advancement and brand innovation as the basic point, and culture, system and digitalization as the boosters.

Behind digitalization, the production of beauty companies will be driven by data. Big data and artificial intelligence will significantly improve the decision-making level and productivity of enterprises, and enterprises will operate the market to serve consumers with brand-new logic.

We have observed that shanghai jahwa’s digital transformation has opened up online and offline through digital empowerment. So far, more than hundreds of "cloud stores" have been established in shanghai jahwa, and the sales efficiency of "cloud stores" has been greatly improved. Next, shanghai jahwa returned home to build more "online cloud stores" and create its own digital industrial chain.

For different stages of consumer demand insight, it builds a development methodology of track identification, concept optimization, formula optimization and system optimization with data empowerment, and undergoes big data analysis, consumer research and test feedback at each key node. For example, shanghai jahwa has signed an in-depth cooperation contract with Tmall New Product Innovation Center (TMIC), which can promote R&D and product innovation with TMIC’s comprehensive consumer big data and industry insight.

Moreover, in artificial intelligence, shanghai jahwa is also ahead. It is understood that shanghai jahwa has created an AI skin detection program based on tens of millions of face data. Through the skin measurement of key points of face, combined with the background AI big data calculation and analysis, an analysis model of skin state of Chinese people in all dimensions is established, which is more suitable for customized detection and analysis of China people.

By building a data system around consumers, promoting product innovation based on consumer demand and creating new channels in combination with consumer changes, shanghai jahwa’s digital infrastructure can be said to be very stable.

Look at the channel brand of beauty cosmetics again.beautiful.

It is understood that in the past year, AFIONA Yanli opened 56 new stores, and the number of main stores exceeded 200. Stores have newly entered 12 cities, at the same time, 60 stores have been renewed, and their profitability has also been greatly improved.

Wu Tao, CEO of Yanli Group, said at the Supplier Summit in 2023 that AFIONA Yanli will continue to promote digital construction, and carry out digital cultivation from the dimensions of enterprise planning management, commodity efficiency management, digital fine operation of stores and precise marketing of members. At the same time, we will build a high-standard digital team dedicated to AFIONA Yanli.

In the past, it was the most difficult thing for cosmetics enterprises to make decisions by looking at the data, and then improve the efficiency of product turnover, and the online digital system made the data timely and effective. At present, Yanli Group can calculate all the complete business data indicators every 12 minutes, including about 300 business indicators, such as gross profit margin, commodity turnover, membership change and repurchase rate of new and old members.

From the marketing side. In the marketing department, front-line employees can accurately group members and reach them in various ways through CDP and other users’ operation of digital tools, and quickly recover the effect so as to optimize and adjust the marketing strategy. Among them, the digital tool divides Yanli users into 500+ users, and there are about 451 crowd tags. By tagging, the products are combined and matched, so as to find out the functional products that match the users, and make accurate portraits of users in the process of mutual integration. At the same time, at present, the one-to-one information push in the circle of friends and small programs relies on background marketing and big data systems to analyze and predict the crowd-based and accurate portraits.

For the beauty industry, the bigger difficulty is how to make digital decisions.

It is reported that the global operating data of Yanli Group can be provided not only to senior decision makers, but also to front-line employees such as regions, communities and store managers. This is because when making decisions, not only the top management, but also the front-line business colleagues need to know the actual situation of store business data in real time, including inventory sales, inventory structure, best-selling products and unsalable products. It is helpful for front-line business colleagues to master more specific data information and help decision-makers to obtain more detailed data reference in strategic choice.

According to the Retail Business Review, both the brand side and the channel side of the beauty industry put digitalization at the top of their strategic position. Digital transformation is the first-hand project, and at the same time it should penetrate into all links of the front, middle and back end. So it must be a long-term investment.

The domestic middle class continues to grow, and more and more consumers in China begin to change from practical consumption to enjoyment consumption. The 2023 McKinsey China Consumer Report: Resilience Times pointed out that the middle class will continue to grow, and by 2025, 71 million families will enter this higher income range, which shows the great potential of China’s consumer market.

At the same time, according to the forward-looking forecast, the scale of China’s cosmetics market will reach 937.4 billion yuan by 2028, and the average annual growth rate will reach 7.11% from 2023 to 2028. In the next five years, China’s cosmetics market, especially the mid-to high-end market, will continue to maintain its leading position in the global cosmetics industry.

China’s consumption upgrade is opening a "new golden age" of beauty cosmetics.

So for brands and retailers, how to compete in the market in the "new golden age" of beauty? We believe that we need to think from the "digital evolution" of the consumption environment.

First, consumer changes.Consumers are not only in the physical environment, but also in the virtual environment. They are the mainstream in the field of social discourse.

Second, the online and offline scenes are accelerated.Behind this is the integration of online and offline traffic, data, marketing, organization and supply chain.

For example, digital selection, especially for new product development. Now using big data and algorithm tools, we can get the demand of consumer market in time, and gain insight into the market sales of other competing products through data, and also create explosive products for consumer hobbies, so that the probability of success of new products will be greatly improved.

Thirdly, digitalization has become the key to get through the second pulse of "people and goods yard".The relationship between people and goods yard has been completely reconstructed, and the digitalization of people will be the most important. The front-end stores are digitized, covering the whole process of users’ shopping. It is also a prerequisite for the full realization of C2B in the future.

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What is culture？

What is culture?

Text:

"Shuo Wen Jie Zi": "Wen, wrong painting also. Xiang Jiaowen. " . (Oracle Bone Inscriptions’s writing "

",with" people "above and" hey "below. "Man" and "Wa" are wrongly drawn and like essays. ）。

People: from the family, from the family.Hey.

Shuo Wen Jie Zi: "Hey, right. Like the shape of a left lead. All the genus is from the genus.”。

It is the paradigm of the word "Nuo" that the right is violent and the shape like the left is more like the shape of the male root.

"Shuo Wen Jie Zi": "Hey, left-handed. From reverse to reverse. Reading is the same as reading. " . It bends from left to right, so it is the paradigm of the word "Zi" that its character image is drawn from the right and is still like the shape of yin flowing out.

The two paradigms are superimposed. Youyin affects yang.Blind dateLovers are the paradigm of herringbone.

Because Oracle Bone Inscriptions’s "person" and "entry" are easily confused. Oracle Bone Inscriptions’s "human" writing (

)

"Shuo Wen Jie Zi": "Man, the nature of heaven and earth is the most expensive. This essay is like the shape of an arm and a shin. " . Its Oracle Bone Inscriptions shape is like the shape of a person saluting from the side. The form of the adult crown ceremony of the Jewish man is the essay (or Oracle Bone Inscriptions)

") The paradigm of the word" human ".

"Shuo Wen Jie Zi": "Hey, hey. From you, from you, intersect. " .

(See a picture "Hey")

(Hey: See a painting "Hey”）

The superposition of two paradigms: Yin and Yang.HeyIt is the paradigm of the word "Wa" to intersect with Yin and Yang and make friends with Thailand.

The two paradigms of "human" and "wa" are superimposed: the staggered painting still shows that the person who sends out the information of love and mating is the paradigm of "Wen"

Change:

(Person: See "Person" in one of the two paintings)

(

), the superposition of the two paradigms of human beings: Judaism teaches the exercise of human rebirth. If the person born is the paradigm of Chinese characters. Life is full of one head and one foot. From the fall of people, it means that what they are born into).

Staggered painting is the paradigm of the word "Wen", which shows love and seeks the information sent by mating.

"Wen" is the information that shows love and seeks mating.

It is the paradigm of Chinese characters to teach people to regenerate if they are born. Life is full of one head and one foot. From the fall of people, it means that what they are born into).

"Hua" is Jude.One who teaches the exerciser to be born again.

Culture is the change caused by information orientation. "The Book of Changes, Bengua and Zhuan Biography": "Look at astronomy to observe the changes of time; Look at the humanities and turn it into the world. " . Observing the information sent by people, participating in it and guiding it can make the world change and transform towards its own ideals. This is the earliest and most thorough understanding and expression of culture in the human world.

Animals seek mating by smelling breath, hearing sounds, seeing colors and images. The pronunciation of "Wen" is "smell". It tells us that its information orientation is to seek mating. Therefore, the text-oriented information is obviously different from other information. Among the information, mating information is the most targeted direction. When we read the article, we will receive a message of strong desire and longing. This kind of typical style is the constitutional image.

This constitutional image is like a "wandering trace of birds and beasts" that guides us to make differences and judgments. Therefore, "Wen" is a state of seeking pregnancy. Being pregnant and having children is a word. The exit of childbirth is "Bi". The source of word meaning lies in phase comparison. The so-called "text" breeds into "word" because "text" is meaningfully produced through phase comparison.

When we read "Wen", we will absorb a kind of guiding information. Pigs see gold as well as stones. There are only two kinds of things in their eyes. Edible and inedible. Neither gold nor stones can be eaten in the eyes of pigs. Are meaningless existence. Now most people know that gold can be bartered. Gold is more valuable. With this basic information, gold will be picked up and preserved when it is seen in the gravel pile. At the right time, you can take out the gold and exchange it with others for money or needed items. Information can not only help us find our other half, but also make us rich.

Someone grasped the message sent by the stone, so they used it to build roads, bridges and houses. Let the stone shine like gold. The most successful example of making a fortune by using information in modern times is Ma Yun. Ma Yun, a poor teacher, became a billionaire because he grasped the information on the Internet.

"Preface to Explaining Characters by Saying Literatures": "Every work is done with care, every product is inspected, and all the words are covered; Two, Yang in Wang Ting’. The orator preached in the king’s court, so the gentleman gave alms and went down, and Jude was taboo. " .

Because of the book contract, information can be transmitted through the book contract. After receiving the information, Baigong can do things according to the instructions of the information. Everything can be distinguished and treated according to the transmitted information. This is all because the book contract can disperse and accurately convey information. The center of accurate information distribution is in Wang Ting. Wang Ting dominates the dissemination of information.

. When information orientation is used insteadWhen the king’s court preached enlightenment. People who master and disseminate information because of information asymmetry. Therefore, they are the most likely to benefit from information. Information is the source of wealth. In other words, the use of words can preach enlightenment, advocate style, implement government decrees, and help kings govern the country. Kings should also use words to show kindness to their subjects. And subjects should be more moral-oriented, and must not be self-sustaining. They can use words to make money. Never use words to seek improper benefits.

Propaganda and education is not to talk about truth orally, but to formulate a series of policies and regulations. If these policies and regulations only care about their own interests and cannot benefit the following people. Then it will inevitably lead to resentment and make the education fail. This is particularly important. The use of characters can accelerate the development of society and consolidate the political power of the king’s court. It can also cause social unrest.

People have different levels and think differently. Some people think about how to live Some people think about how to live better. Some people think about how to manage the world. And Chinese is created by people who think about how to manage the world. Those who conceive words aim at how to manage the world. Therefore, their conceptual logic is difficult to communicate and understand with those who are only alive. (Of course, there are also people who seek personal gain and wealth. Different ways, no common goal. )

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Games, the new engine of economy？

Image source @ vision china

Wen | Gulfstream Economic Review

In the middle of the year, all kinds of high-standard exhibitions in China are heating up.

On June 18th, the 29th Beijing International Book Fair (hereinafter referred to as the "Expo") ended at the Beijing National Convention Center.

This Expo will open an online publishing exhibition area for the first time.Let online games and online literature board the stage of international cultural exchange for the first time.

This was rare in the past.

It is reported that the exhibition also set up an "online publishing forum" for the first time. At the forum, many leaders in Publicity Department of the Communist Party of China made keynote speeches and praised the positive value of various games.

Eight global leading game and digital publishing companies, including Tencent, Sony, Netease, Ubisoft, Sanqi Entertainment, Fist Game, Reading and Supercell, were invited to attend to show related technologies, innovative practices and experience interaction.

Game manufacturers were collectively invited to participate in the exhibition and appeared in the first online publishing development forum, which was praised by the leaders of Publicity Department of the Communist Party of China.

This indicates that online publishing, represented by online literature and games, has received official attention and attention.Games, as an important part of cultural exchanges between China and foreign countries, have been given a positive attitude by the government.

Coincidentally, on June 7th, the 19th ICIF, Sanqi Entertainment, Netease and other game companies were also actively demonstrating their unique advantages of "digital technology helps cultural communication".

Game companies frequently appear in various high-standard exhibitions, with the following background:

This year, the game industry ushered in multiple positive factors and was placed in an important position as an "economic driving factor".

The game industry is on the rise:Normalization of edition number, normalization of public opinion and clarification of property rights.

Looking back on the first six months of this year, the game industry continued to usher in good news.

First of all, the version number is normalized.

Since 2023, the General Administration of Press and Publication has issued 441 domestic game editions.

The overall number of domestic version numbers has also gradually stabilized, and the number of version numbers issued in the last five months has been around 90. With the normalization of the version number, the uncertainty of the policy side of the new online tour is reduced, and the certainty of the supply side is warmer.

After that, the trend of public opinion was "positive".

On November 16th last year, People’s Daily published "Digging the value of the video game industry is now or never". On February 16th this year, WeChat official account, the "Xinhua Daily Telegraph" sponsored by Xinhua News Agency, published "Don’t ignore the scientific and technological value of the game industry". Xinhua News Agency and People’s Daily Online, two major central media, both made positive voices to the game industry from the perspective of science and technology.

Today, this positive trend continues to go deep into the deeper level of law and property rights.

Recently, some cases of head SLG game "playing infringement" and "skin-changing infringement" in the game industry have been exposed. These cases mean: the game industry, the clarity of intellectual property rights.

Normalization of version number, positive public opinion, clear property rights, and the recent wave of AI in the whole game industry.

Obviously, the game industry, being promoted by various favorable factors, is becoming one of the new engines of the domestic economy, and may even be one of the main engines.

According to the statistics of game gyro, Q1 of 40 A-share game companies has accumulated revenue of over 24.7 billion yuan and accumulated profit of 3.661 billion yuan. Among them, about 73% companies achieved profitability.

The revenues of five companies, Sanqi Entertainment, century huatong, Perfect World, Wolong Real Estate and Kunlun Wanwei, account for half of the total revenues of A-share game companies. Sanqi Entertainment, which has the highest revenue and net profit, has a Q1 revenue of 3.764 billion yuan and a net profit of 774 million yuan.

New industrial impetus to help the economy,

Why a game?

If we go back a little bit, just last year, the whole game industry was still struggling.

According to the China Game Industry Report, the actual sales revenue of the game market in China in 2022 was 265.884 billion yuan, a year-on-year decrease of 30.629 billion yuan or 10.33%.

Among them, the actual sales revenue of self-developed games in the domestic market was 222.377 billion yuan, a year-on-year decrease of 13.07%; The actual sales revenue of self-developed games in overseas markets was $17.346 billion, down 3.70% year-on-year.

At the same time, the game industry continues to cause controversy-doubts about the game industry will emerge every once in a while.

This year, the whole industry has made a 180-degree turn. Last year’s industry was gloomy, as if it were a lifetime ago.

Behind the normalization of edition number, the positive public opinion and the clarification of property rights is the support of "upper will" In the final analysis, it is still three points:

1, the game relationship Internet industry employment situation

The development of the game industry is related to the employment of young people. The industries closely related to the game industry, such as short video, live broadcast, sports events, game mobile phones, and game public cloud, are also important areas for young people’s employment.

Recruitment platform Hunting Big Data Research Institute’s data on recruitment specials in 25 cities shows that in March this year,Talents in IT/ Internet/game industries in Guangzhou and Shenzhen are the most active in the recruitment markets of the two cities.

Boosting the game industry will directly benefit upstream and downstream enterprises, especially the head and shoulder Internet companies that absorb employment.

For example, Android mobile phone camp, China, rice, O, V and other manufacturers, a large part of Internet revenue comes from game sales and intermodal transportation.

Taking the advertising industry, the downstream of the game industry, as an example, AppGrowing data shows that during Q1, 2023, TOP1, a hot investment industry for buying advertisements, ranked second and third (advertising accounted for 18.54%), cultural entertainment (advertising accounted for 14.01%) and social marriage (advertising accounted for 11.02%). Behind the advertising industry are advertising platforms such as Byte, Tencent, bilibili and Aauto Quicker.

It can be seen that the rise and fall of the game industry is related to the money bag of the Internet industry in China, and it is also related to the employment situation of young people.

2. Games help technological innovation.

On February 16th, WeChat official account, the "Xinhua Daily Telegraph" sponsored by Xinhua News Agency, published "Don’t Ignore the Scientific and Technological Value of the Game Industry".The article said: the game industry has been inseparable from cutting-edge technology since its birth.

From the initial invention to show and verify the performance of computers, to the experimental field of "black technology", and then to the rapid integration into the development of the real economy, games and technological innovation have always inspired each other and developed together.

With the continuous development of game technology, the application of related technologies has already broken through the game industry itself, and has also played a role in many fields such as AI and VR.

At present, the most representative direction of technological innovation is AI.Recently, with the wave of AI, the attention of game stocks continues to heat up, which also shows that the application and landing of AI in the game industry has attracted much attention.

Up to now, game manufacturers such as Tencent, Netease, Mihayou, Perfect World, Sanqi Mutual Entertainment, Kunlun Wanwei, China Mobile Games, Morning Light, Lilith, Kaiying Network, Giants, Youzu, Heartbeat and Palm Fun have tried AIGC one after another.

For example, based on the decision-making intelligence Al Juewu, Tencent has reduced the numerical balance deviation of the glory of the king from 1.05% to 0.68%.

The intelligent NPC system is applied in Netease’s "Going Against the Water". Intelligent NPC can freely generate dialogues with players, and give their own logical behavior feedback based on the contents of the dialogues.

Perfect World’s end-game "Zhu Xian World" uses AI calculus technology to realize global weather control and detailed changes.

What is the specific effect of technological innovation (especially AI technology) on the game industry?Take Sanqi Entertainment as an example. The company has an intelligent delivery platform "Quantum" and an intelligent operation analysis platform "Tianji".

The "Quantum" system has been connected to more than 20 mainstream media platforms and channels in the world, and at the same time, it supports more than 300 games to be released online. More than 200,000 product launch plans have been created, and the time spent on online advertising of game products has been shortened from 6 hours to 30 minutes, and the efficiency has been improved by more than 10 times. In some areas, the proportion of intelligent delivery has exceeded 60%.

Besides the game itself,The "spillover effect" of games to help technological innovation should be paid more attention, especially in the real economy.

For example, in the field of building construction, game engines are widely used in architectural design, construction management, smart cities, ancient building restoration and so on.

3. Games help to revive traditional culture.

In the process of spreading traditional culture, games have a subtle influence and a far-reaching influence, and can show the charm of China traditional culture in the process of globalization.

At the Expo, we can see an ancient simulated business game inspired by The Riverside Scene at Qingming Festival-"Call Me Big Boss" appear in a prominent position in the exhibition hall.

The artistic style of the game is unique, the background and architecture are depicted in ink painting style, and the characters are painted in a more modern style, with profound cultural heritage and unique oriental aesthetics.

In the "Digitization of Traditional Instrumental Music" applet experience area of tencent games Exhibition Area, participants can choose their favorite songs or play freely, or touch the screen with the music score to complete the exclusive chime movement.

The chime is based on the high-precision digital sampling and restoration of the 1:1 copy of Zeng Houyi’s chime.

Go to sea in groups:The game industry is mature "cluster effect+spillover effect".

As we all know, the game industry, if you don’t go out to sea, you will be out.

In recent years, a major trend of the game industry going out to sea is from "single-handedly fighting" to "group cooperation".

Typically, Tencent has deployed a large number of game companies around the world through capital operation and strong alliance on the other hand, and frequently ran out of explosions.

Behind the successful launch of Nikke in Japan and South Korea, its developer Shift Up and Tencent hold 20% of the shares, which is the case of Tencent’s capital operation; The success of "Fantasy Tower" going to sea is a case of perfect R&D+Tencent’s strong combination model.

Another game manufacturer that has made great achievements in the sea is the mutual entertainment of Sanqi. Sanqi’s mutual entertainment business went to sea very early, but compared with China, it was only in the past two or three years that overseas made a breakthrough.

According to the financial report, in 2022, Sanqi Entertainment achieved overseas revenue of 5.994 billion yuan, accounting for nearly 40% of the total revenue. In the statistics of a number of third-party organizations, Sanqi Entertainment seems to have secured the top three in the revenue list of China’s game-going enterprises.

Different from Tencent’s capital operation and strong alliance, small and medium-sized game manufacturers who cooperate with Sanqi Entertainment often have no capital exchanges.

In recent years, the overseas "explosive" games of Sanqi Entertainment mostly distribute the products of small and medium-sized manufacturers for companies. Among them, the developer of "Puzzles & Survival" is Easy Entertainment Network; The developer of "Song of the City on the Cloud" is Shiyue Network; The developer of "Call Me Big Boss" is a fun game.

According to official website, an entertainment network, as of May, 2023, the highest monthly flow of Puzzles & Survival exceeded 350 million, with a cumulative flow of 7.8 billion.

From the performance of the above products, we can find that the success rate of commercialization of Sanqi mutual entertainment products has been greatly improved through in-depth cooperation and communication with small and medium-sized R&D parties in the early stage to select excellent games and jointly decide the direction of play and development strategy.

According to the relevant person in charge of Sanqi Mutual Entertainment, in the early stage of this sea game project, the overseas operation team of Sanqi Mutual Entertainment will enter the R&D team and give specific suggestions.

During the operation, it will follow up the user feedback in time, adopt the user’s opinions in the game iteration, and feed back the R&D optimization.

This mode of relying on the understanding of overseas markets at the distribution and operation level and feeding back to game research and development and decision-making has become one of the core competitiveness of Sanqi Mutual Entertainment.

This is why Sanqi Entertainment and small and medium-sized game manufacturers are willing to achieve mutual success in overseas markets and join hands with john young.

In this paper, Gulfstream Economic Review observed that:The "Online Publishing Forum" was set up for the first time at the Expo, and eight top-level game companies participated.

It is of great significance for the Expo to open an online publishing exhibition area for the first time, so that online games and online literature can be on the stage of international cultural exchange for the first time.

Behind this is: the game industry is booming, the version number is normalized, the public opinion is positive, and the property rights are clear-the game industry is being promoted by various favorable factors and is becoming one of the new engines of the domestic economy.

The core of the game’s contribution to the economy lies in: the game is related to the employment situation of the Internet industry, and at the same time, the game contributes to technological innovation and the revival of traditional culture.

In terms of games going out to sea, we find that the game industry has moved from "single-handedness" to "group cooperation", which is the embodiment of "cluster effect+spillover effect" after the game industry matures.

Of course, there are still some problems in the whole game industry that need to be solved urgently.

For example, the impact of AI technology on the entire game industry will inevitably have advantages and disadvantages, among which the more prominent disadvantages include: replacing some low-end repeatable jobs and affecting employment; As well as the use of AIGC hype concept by individual listed companies, it has attracted regulatory attention.

All the above progress and problems are the result of the common development of the internal and external environment of the industry. Problems in development still need to be solved by development.

There is not a winter that is insurmountable, and there is not a spring that will not come.

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