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What is fashion after all?

(A) fishing theory

1. What is fashion? This is a big topic. I dare to talk about it today. I give the definition of fashion: that is, a few designers in the world think hard to get something and then go fishing with capital. If you take the bait, they will succeed. This is my conclusion for it.

2. It’s worth noting that they hit every shot. Why? Because these elite designers are not idle generations, they include many factors such as social mood, materials, aesthetics, quality, tradition, comfort and so on. They can lead the world trend horizontally and sweep the trend of the times vertically, depending on their invincibility. The major brands are ashamed of the whole world at the beginning of each fashion week, and then the ordinary income earners who follow the fashion closely are not soft in this respect.

3. However, they have never conquered the European royal family and women with their own personality and mature world outlook.

My goddess Yang li Ping.

The former is specially made by a team of royal designers according to the history and culture of the palace and the characteristics of the princesses, while the latter is designed by themselves in pursuit of uniqueness, but their common feature is that they will never collide with their shirts.

Some stars are so cautious about "respecting the original work", but these stars forget that it is the limitation of their imagination, but they actually say "I hate hitting shirts".

Imitation type

(2) Fishing methods

As you can see below, models wear clothes as movable hangers (they have no feelings at all, and of course they are not required to have feelings. Designers just want you to compete with clothes hangers. If you think, "She dresses well, why don’t you?" You lose. In fact, some clothes look very beautiful because they are already very tall, but they have to stand on a footstool to take pictures. This is just a trick used by designers when fishing for your fish. They successfully make you ignore your body height.

(3) Cracking method

Teach you 5 tricks to interpret fashion: what we have to do is to clear away the fog and rational consumption, so how can we interpret fashion with less money?

1, one of the magic weapons: it is fit. It is very important that clothes fit you half the battle.

2, the second magic weapon: wear with emotion. When you wear your carefully selected clothes with love and respect, the clothes will also shine.

3, the third magic weapon: with differentiation. The same clothes are matched with different bags, scarves, shoes, hairstyles, etc. Every time, you spend money to buy an expensive one, and then benefit many times.

Sometimes princesses will copy fashion elements on occasions that are not very important ceremonies, but they all have some changes. Of course, many big brands also invite members of the royal family to wear their products. And the costumes interpreted by the princesses have become smart.

Now let’s see: stars dress like this: wave and pose.

The princesses are like this: "I am me, I am the only one, but I am friendly and I love you all." This is to have feelings and temperature.

Of course, if they don’t love everyone, the people won’t support the royal family. (Denmark has done tests, the current Crown Prince, and more than

60% people are willing to keep the royal family, and their Crown Prince’s family can spend a certain amount of money similar to their salary from taxes every year. Seriously, much of the money they support is spent on clothing. Therefore, their generation has passed the test, but his son will be tested again. )

This is also the reason why the British royal family should draw a clear line with Harry and his wife completely, because if Harry and Megan do anything that damages the image of the royal family in any name of the royal family, it is a major event involving the existence of the royal family, so they must make everything clear. The last time a fire broke out in Windsor Castle in 1992, many people said that it was the Queen’s house and I didn’t want to donate.

4, the fourth magic weapon: be calm. Everyone has been comparing the size of the gas field when hitting the shirt. Of course, if you don’t wear it right, it’s hard to calm down. In fact, it depends on whether you can control this dress calmly.

This is the foreshadowing laid by the designer when designing it. As long as it is not specially designed for you, in other words, as long as you choose the clothes of models in fashion week, it is endowed with imagination at the beginning of design, which is why big-name designers have their favorite royal models, because they can self-evidently embody their connotation completely. If the stars match the designer’s ideas and you understand the meaning of fashion designers when they fake it, then this dress is yours, you can control it and you will become.

Let’s see who is more calm.

By the way, I’ll tell you a secret. You should try not to choose strapless dresses (tube top dresses) on important occasions, because it’s too dangerous, including big names, and it’s easy to slip off. When the model leaves, it’s over, and you have to sit and act during the activity. If you are always worried that your skirt will fall off at any time, it’s hard for you to take it easy.

Megan looks like a patient, so even though she carefully prepared for the next day’s media satire, she lost confidence. So it is right for her to leave the royal family. She doesn’t fit in here. It’s like a beautiful and strong rooster. She must stand with the phoenix with poor feathers. Then she might as well go back to the world of chickens and enjoy the first-class love.

In Europe, there are also many members of the royal family except the crown prince who are expected to leave the protection and stand on their own feet. Megan’s African-specific enthusiasm and informality are very suitable in the United States. Europe requires exquisiteness. Many civilian princesses or Cinderella, including the Queen of Sweden and the Princess of Denmark, have changed a lot under attack and pressure, and finally won the hearts of the people to get here today. One of the most important points is that they are fashionable. )

That’s what European tabloids do for a living. Before Megan came, they compared Kate with Diana. Kate’s pressure was much greater than Megan’s, but she never complained, gradually changed, and finally got today’s recognition. But Megan can’t accept it. Now you can let go of your chic life. If you are a civilian, you are so natural and unpretentious. But the way she left was too bad. I hope she can keep Harry’s heart in the end. This is the most important thing.

5, the fifth magic weapon: you wear clothes, not clothes wear you. Clothes are for you. Clothing is a work, and you are the main body of the work. Put yourself in the position of the main body of the work.

They did a good job.

Our dear Bing Bing, this is all a show. She’s completely showing off her clothes. Look how beautiful this dress I’m wearing. This becomes "clothes wear you". After reading this article, Bing Bing will understand why not all photographers hold their cameras to her.

Design has meaning in it. If there is no sense of innovation, you can only touch yourself, but not others.

Princess ying

Fashion queen

In fact, everyone knows about fashion, and everyone has their own understanding and preferences. I just want to provide you with a wider range of thinking. Designers in China emerge one after another, and they grow up quickly, which is a very happy thing.

Thank you very much for your busy reading my article. Next time, we will talk about another highlight that has been ignored by people: the design of household goods.

You can follow me if you like.

Fushan original

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Xu Genbao revealed the truth about China football, and Song Kai was embarrassed at the scene.

The news that Shanghai Shanghai team regained the Super League championship after five years excited many fans. However, some people sighed at the moment when they saw Wu Lei crying, and felt that football in China was hopeless. But the truth is far from simple. Behind the Shanghai team’s championship, there is an important person worth mentioning, and that is Xu Genbao. Recently, the players of the Shanghai team went to visit their mentor to express their gratitude. Xu Genbao said that he didn’t realize his dream of winning the championship, and it was Shanghai Port Group that really helped him realize his dream. His words revealed some hidden rules of football in China. Xu Genbao was able to express his views truthfully, which was related to Chen Qianyuan, the former head of Shanghai. Chen Xiaoyuan’s past events made him a target of public criticism, which embarrassed Xu Genbao’s words and deeds. Especially after Song Kai, the current head of the Football Association, took office, Xu Genbao’s speech attracted more attention. Xu Genbao not only regrets that his dream of winning the championship has not been realized, but also talks about the hidden rules of football in China.

He said bluntly that winning the championship in Hong Kong is inseparable from strong financial resources. According to Xie Hui, when he spoke the truth after drinking in 2021, he said: "Shanghai won a championship. I went to Shanghai and I knew that they spent 12 billion yuan!" This figure is shocking. Although Shanghai can win the championship with money, their national team has already become a third-rate player in Asia. This makes people deeply feel the plight of football in China. Xu Genbao has devoted himself to football all his life, but he still needs capital to show his youth training achievements. However, the success of a rich club alone cannot make China football regain its glory. Football in China needs the support and input of the whole people, and needs reform and innovation. Only in this way can we realize our real dreams. Therefore, it is exciting for people to win the championship in China, but we can’t lose hope in football just because of the success of a team. On the contrary, it should inspire us to support and devote ourselves to the development of football in China.

Only through the efforts of the whole people and reform and innovation can China football regain its glory and realize our real dream.

The above contents and materials are all from the internet, and the relevant data, and the theoretical research is based on the internet data, does not mean that the author agrees with the laws, rules, opinions and behaviors in the article and is responsible for the authenticity of the relevant materials. I am not responsible for any problems arising from the above or related issues, and the author of this article does not bear any direct or indirect legal responsibilities.

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In December, 2023, the first wave of NS new games was recommended: "The Brave Fight the Dragon Monster Wonderland 3" and other six models.

Hello, everyone, there was a big wave in early December, and we quickly recommended it to everyone. I hope you will like it.

As usual, the game released at the end of last month continued to be recommended this month, I hope you understand.

Recommended starsSaid, the highest five stars.

1. "Fantasy World Drunk Tiger Biography PLUS"

Game Type: Role Playing

Release date: November 30, 2023

This game of the same name was remade by Korean developers in the 1990s, and PLUS was added to show the improvement of the screen and content.

The game is in the form of turn-based RPG, which tells the story that Atahu, who is practicing in the deep mountains, was invited by a martial arts conference one day and went out for adventure.

Along the way, Atahu will meet companions of various professions, such as Shiba Inu who is a ninja, Catwoman who is quick and quick, etc., and form a team to take risks together.

Fast fighting and humorous dialogue, as well as MengMeng’s modeling make the game relaxed and interesting, and the setting with oriental kung fu connotation is also more attractive to players.

Comprehensive recommendation: ★★★★

2. Song of Acadia

Game type: strategy chess

Release date: November 30, 2023

A pair of lovers who met on the battlefield were forced to be hostile because of the civil war. The knight loyal to the queen and the princess who vowed to overthrow the rule played a sad imperial elegy in troubled times.

As a pixel war chess game, this is based on the four-way grid battlefield. With 12 classes, 25 skill trees and more than 150 functional combinations, players can freely build fighters and form a perfect combat team.

The more distinctive feature of the system is the role’s proficiency. As the proficiency of common weapons increases, new skills will be gradually realized, and the attack will be more powerful and restrained.

Game design is biased towards the style of the Royal Knights, and they all adopt the sad heroic experience in the big background to reflect people’s struggle against fate and helpless compromise.

Comprehensive recommendation: ★★★★★

3. "One hundred secrets and one sparse girl’s heart"

Game type: love puzzle solving

Release date: November 30, 2023

Many girls in the B-girl game are protagonists dating handsome guys, but this game is the opposite, and handsome guys focus on the protagonist.

Tojo lark, the daughter of a famous family, suddenly appeared in front of four handsome guys of all kinds, all of whom courted her without exception, asking for contact and even getting married.

The lark was deeply puzzled. Sure enough, her grandfather asked her to choose one to marry for the sake of the family, and sent her to another house to live with four men.

In order to resist the arranged marriage, the lark made up her mind that she would never fall, and slowly found that these four people actually had an unbearable past. Will things really be as she wished?

The game adopts the Q version and the seamless cut-in picture with normal proportion, some plots are relaxed and funny, and the puzzle solving and interactive design are also very exquisite, which can be regarded as the best in similar games.

Comprehensive recommendation: ★★★★★

4. "The Brave Fight the Dragon Monster Wonderland 3: The Journey of the Inferno Prince and the Elf"

Game Type: Role Playing

Release date: December 1, 2023

Pizarro can share a warm journey with Rosalie, and the game is worth the ticket price. The most unsatisfactory thing in DQ4 is the blackened Pizarro, which is called "the villain who washes white by the face value".

Of course, players who haven’t played DQ4 don’t hinder the fun of this game.

The monster design in DQ has always been a bright spot. The image set by Mr. Toriyama Akira from the early generation has continued to the present, and each has its own characteristics and loveliness.

The main gameplay of this game is to collect monsters and mate powerful varieties. Players need to catch different monsters in various regions according to the plot, cultivate them to upgrade and acquire skills. Rare monsters such as Golden Slime Wang must be matched by themselves, and they have a great sense of accomplishment after completing the illustration.

The first two games are pixel games, and this one has evolved into a full 3D image. Although it is still an animated rendering style, the monster image is still vivid.

The role movements are also enriched a lot, and the grass and shadows are good. For example, the series of reserved projects looks very smooth. Although the plot is not long, SE has made up the story of Pizarro and Rosalie, which is a little to appease the dissatisfaction of fans.

Comprehensive recommendation: ★★★★★★★

5. Batman: Akam Trilogy

Game type: action adventure

Release date: December 1, 2023

Batman trilogy is Arkham Madhouse, City of Akam and Arkham Knight.

Arkham Madhouse tells the story that Batman is trapped in a madhouse by a clown and forced to fight back to see through the clown’s plot.

The game is a linear game, but Batman’s skills are very rich, including boxing to meat fighting skills, stealth assassination design, and long-range bat darts to kill the enemy, which can be described as an all-round warrior.

The enemies of City of Akam are mainly riddlers, frozen people and other villains, and Catwoman will also appear as NPC. On the basis of the previous game, this game has improved the depth of the game and added many feeder designs. More than a dozen weapons make the Batman combat system even better, and it has the setting of driving a batmobile, which is perfect.

If the first two works can be transplanted, Arkham Knight is a bit unsatisfactory, because the original is a game in the PS4 era, and the original picture and system are the strongest in the series, with a capacity of 28G.

However, on the Switch version, there are large-scale bugs such as fuzziness and frame dropping, and the number of hair clubs even severely criticized Warner’s poor porting technology, which made players feel sorry.

The other trilogy does not contain Batman: The Origin, and there is no Chinese version. The good news is that a localization group has already started localization. Let’s look forward to it together.

Comprehensive recommendation: ★★★★★

6. Steam World: Construction

Game type: simulated operation

Release date: December 1, 2023

The world outlook of Steam World series is very attractive. Their science and technology are highly developed, and their species have been mechanized and become robots with hearts.

However, the lack of resources and the retrogression of science and technology make the steam world no longer suitable for life. This game requires players to build a complete ecological town, send workers to dig underground constantly, find the lost ancient science and technology, and emigrate to aliens.

The idea of the game is to use roads to connect logging yards, factories, mines, etc., and they will automatically start working, then recruit engineers, miners and other jobs and start digging underground resources.

There will be all kinds of minerals and resources in underground tunnels, which will be excavated continuously forward and downward. Attention should also be paid to the safety of tunnels, the establishment of supporting columns, transportation channels and so on.

With the development of towns, residents will need more entertainment and leisure facilities, such as bars (robots also drink? )。

In short, you should balance the demand and dig as soon as possible to complete your mission and save the world.

Comprehensive recommendation: ★★★★★


That’s all for today. Thank you for watching.

Your concern is the greatest encouragement to me.

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Is playing badminton good for cervical vertebrae? What is not suitable? Is there any other way to exercise?

if it isIt is better to play badminton for the problems of cervical curvature and muscle fascia around the neck.But if it is a patient with cervical disc herniation, it is a bit too intense to use this exercise. If it is,It’s okay to play civilization ball.If you play a more intense competitive game, it is very likely that the pressure on the cervical intervertebral disc will increase during the intense process.

In addition, if you are a young friend with good joints in all aspects, it is possible to improve the cervical spine by playing badminton; if it isOlder friends may have some problems with their knees.Then when playing badminton, it may be too intense and cause joint problems. Don’t think that this happens less. There are still many patients who have knee joint problems because the cervical vertebra is not good at playing badminton in clinic. For example, the following action is more common when two friends are playing a game. Do this action repeatedly.It may lead to cartilage wear and meniscus damage in friends who have joint problems..

seeMany people here say that Dr. Xie thinks too much.But I also want to tell my friends,Dr. Xie has been in contact with too many patients with sports injuries.Playing badminton has a very big feature. When you start playing, you definitely want to play a dozen civilized balls. However, with the growth of technology and the increase of interest, you will gradually consider competing, and you will know when you communicate with friends who play badminton.There’s not an hour or two when you can’t sweat through and you’re not satisfied..

soThe exercise recommended by individuals to alleviate the problem of cervical spondylosis is flying kites.This sport is relatively soft, and it can breathe fresh air outdoors, which is also good for heart and lung function. Moreover, this sport is suitable for all ages, no matter how old they are. Sometimes flying kites will take the way of walking backwards, which is also good for exercising the muscles of lumbar spine and knee joint. in additionNowadays, kites are designed reasonably. As long as there is wind, they can basically be put up, and it is not necessary to run to help fly kites as in the past..

At present, the incidence of cervical spondylosis is relatively high from young to old, which is definitely related to the changes in our daily life. For example, using mobile phones and computers for a long time, especially for young people nowadays, reading books, doing homework and using mobile phones for a long time, many teenagers have already begun to have changes in cervical curvature. To be honest, this is very heartbreaking.

soIf we want to change the state of cervical spine, we must start with the correct use of cervical spine.For example, when we look at the mobile phone, don’t look down at it. We should try to place the mobile phone at the eye level with our eyes. When working with the computer, we should also try to adjust the monitor to the eye level with our eyes, so as to ensure that our cervical vertebrae are not lowered downwards.

And before weIn daily work and life, it is very beneficial to insist on using spare time every day to do neck rehabilitation exercise and relax tense neck muscles and fascia of shoulders and back.!

Playing badminton is indeed one of the better exercises for the cervical spine. However, if the cervical spine problem is serious and there is a serious disc herniation, patients can take flying kites, which is a little soothing.

In addition, changing the way we use cervical spine and insisting on rehabilitation exercise in daily life are also very important means to protect, prevent and treat cervical spine. Only by combining a variety of means can we really help us improve the problem of cervical spine. If you have other doubts, you can leave a message below and discuss them together.

# Health Truth Hall # # The truth is coming # # Flash Moment # @ Traditional Chinese Medicine Hui @ Headline Fitness @ Qingyun Plan @ Headline Health @ Health Truth Officer @ Headline Health @ Headline Rumor

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Build a "healthy defense line"! Increasing the supply of medical services in various places to improve patients’ medical experience

CCTV News: The National Health and Wellness Commission said that in recent days, acute respiratory diseases in China have continued to rise, which is related to the superposition of various respiratory pathogens. In some areas, the pressure of outpatient and emergency departments continues to increase, and it is difficult to register and see a doctor slowly. Recently, the joint prevention and control mechanism in the State Council has also issued a notice, requiring all localities to co-ordinate the deployment of medical resources according to the incidence situation. In the past few days, local medical institutions have continued to increase the supply of medical services, improve service processes, and maximize patients’ medical experience.

Recently, major hospitals in Beijing have ushered in the peak of pediatric visits. Peking University No.1 Hospital mobilized doctors with pediatric practice qualifications and experienced nurses from other departments to support the front line of pediatrics, optimized outpatient scheduling and extended outpatient working hours. Pediatricians work flexibly according to the daily source situation, the laboratory increases the blood sampling window, and the medical imaging department shortens the reporting time.

The Pediatric Hospital affiliated to Fudan University in Shanghai has more than 8,000 emergency visits in the past week, and the daily emergency infusion volume has exceeded 1,400. The hospital has increased the number of experts and general night clinics from the original 18 consultation positions to ensure that 26 consultation positions can be consulted at the same time. The hospital expanded the infusion area, increasing the number of infusion places from more than 100 to 400.

Tianjin implements daily monitoring of the diagnosis and treatment data of pediatric clinics, fever clinics, emergency departments and patients in hospitals in the city, so as to achieve timely warning and timely response. The whole city promotes the pediatrics of Chinese medicine hospitals to be "fully open" and improve the ability of primary diagnosis and treatment.

Xi ‘an City, Shaanxi Province has increased the supply of primary medical services, and increased the number and time of visits to district-level hospitals, including community hospitals. Since November, Xi ‘an First Affiliated Children’s Hospital has added 20 doctors every day. The hospital has strengthened the important role of appropriate technology of traditional Chinese medicine in children’s medical care and rehabilitation, and used traditional Chinese medicine to effectively relieve symptoms for some emergency children with fever and cough.

Medical institutions actively respond to the rising incidence of influenza in southern China

Every year, the flu peak in northern China will arrive two to three weeks earlier than in the south. With the temperature drop in southern China, monitoring shows that the incidence of influenza in southern China has been rising continuously in recent days, and local medical institutions have also taken corresponding measures to improve service processes and strengthen resource reserves.

The Children’s Hospital affiliated to Chongqing Medical University received more than 12,000 outpatient and emergency consultations this week. The hospital has implemented online and offline pre-screening and triage, quickly triaged patients with fever, sent more experienced senior experts to make home visits during breaks, and set up a "green channel" for critically ill children to enter the hospital.

Since the end of November, Fudan Zhongshan Xiamen Hospital in Fujian Province has been equipped with sufficient medical staff in the fever clinic, and the medical staff at the pre-examination desk will classify patients according to the priority of respiratory diseases. Improve the service processes such as registration, inspection and taking medicine, reduce unnecessary links and improve the efficiency of medical treatment.

Compared with the same period of last year, the number of children in Huzhou Central Hospital in Zhejiang Province has doubled.

In addition to further expanding medical strength, hospitals play the role of compact urban medical body and make full use of the resources of primary medical institutions to serve patients.

Strengthen preventive measures to protect "one old and one small"

In view of the recent increase in respiratory diseases, Hangzhou, Zhejiang Province has also taken defensive measures against the susceptible population of "one old and one small" and built a "healthy defense line".

In a pediatric clinic in Hangzhou, recently, mycoplasma pneumonia, infantile influenza and adenovirus are the main causes of children’s illness, and a small number of children have mixed infections. Under the guidance of the health construction department, primary and secondary schools in Hangzhou have taken measures such as strengthening health education, emergency vaccination and disinfection to do daily protection.

The elderly are also susceptible to infectious diseases. Many communities in Hangzhou protect the health of the elderly through health talks, on-site medical services and sending health messages.

Source: CCTV

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Games, the new engine of economy?

Image source @ vision china

Wen | Gulfstream Economic Review

In the middle of the year, all kinds of high-standard exhibitions in China are heating up.

On June 18th, the 29th Beijing International Book Fair (hereinafter referred to as the "Expo") ended at the Beijing National Convention Center.

This Expo will open an online publishing exhibition area for the first time.Let online games and online literature board the stage of international cultural exchange for the first time.

This was rare in the past.

It is reported that the exhibition also set up an "online publishing forum" for the first time. At the forum, many leaders in Publicity Department of the Communist Party of China made keynote speeches and praised the positive value of various games.

Eight global leading game and digital publishing companies, including Tencent, Sony, Netease, Ubisoft, Sanqi Entertainment, Fist Game, Reading and Supercell, were invited to attend to show related technologies, innovative practices and experience interaction.

Game manufacturers were collectively invited to participate in the exhibition and appeared in the first online publishing development forum, which was praised by the leaders of Publicity Department of the Communist Party of China.

This indicates that online publishing, represented by online literature and games, has received official attention and attention.Games, as an important part of cultural exchanges between China and foreign countries, have been given a positive attitude by the government.

Coincidentally, on June 7th, the 19th ICIF, Sanqi Entertainment, Netease and other game companies were also actively demonstrating their unique advantages of "digital technology helps cultural communication".

Game companies frequently appear in various high-standard exhibitions, with the following background:

This year, the game industry ushered in multiple positive factors and was placed in an important position as an "economic driving factor".

The game industry is on the rise:Normalization of edition number, normalization of public opinion and clarification of property rights.

Looking back on the first six months of this year, the game industry continued to usher in good news.

First of all, the version number is normalized.

Since 2023, the General Administration of Press and Publication has issued 441 domestic game editions.

The overall number of domestic version numbers has also gradually stabilized, and the number of version numbers issued in the last five months has been around 90. With the normalization of the version number, the uncertainty of the policy side of the new online tour is reduced, and the certainty of the supply side is warmer.

After that, the trend of public opinion was "positive".

On November 16th last year, People’s Daily published "Digging the value of the video game industry is now or never". On February 16th this year, WeChat official account, the "Xinhua Daily Telegraph" sponsored by Xinhua News Agency, published "Don’t ignore the scientific and technological value of the game industry". Xinhua News Agency and People’s Daily Online, two major central media, both made positive voices to the game industry from the perspective of science and technology.

Today, this positive trend continues to go deep into the deeper level of law and property rights.

Recently, some cases of head SLG game "playing infringement" and "skin-changing infringement" in the game industry have been exposed. These cases mean: the game industry, the clarity of intellectual property rights.

Normalization of version number, positive public opinion, clear property rights, and the recent wave of AI in the whole game industry.

Obviously, the game industry, being promoted by various favorable factors, is becoming one of the new engines of the domestic economy, and may even be one of the main engines.

According to the statistics of game gyro, Q1 of 40 A-share game companies has accumulated revenue of over 24.7 billion yuan and accumulated profit of 3.661 billion yuan. Among them, about 73% companies achieved profitability.

The revenues of five companies, Sanqi Entertainment, century huatong, Perfect World, Wolong Real Estate and Kunlun Wanwei, account for half of the total revenues of A-share game companies. Sanqi Entertainment, which has the highest revenue and net profit, has a Q1 revenue of 3.764 billion yuan and a net profit of 774 million yuan.

New industrial impetus to help the economy,

Why a game?

If we go back a little bit, just last year, the whole game industry was still struggling.

According to the China Game Industry Report, the actual sales revenue of the game market in China in 2022 was 265.884 billion yuan, a year-on-year decrease of 30.629 billion yuan or 10.33%.

Among them, the actual sales revenue of self-developed games in the domestic market was 222.377 billion yuan, a year-on-year decrease of 13.07%; The actual sales revenue of self-developed games in overseas markets was $17.346 billion, down 3.70% year-on-year.

At the same time, the game industry continues to cause controversy-doubts about the game industry will emerge every once in a while.

This year, the whole industry has made a 180-degree turn. Last year’s industry was gloomy, as if it were a lifetime ago.

Behind the normalization of edition number, the positive public opinion and the clarification of property rights is the support of "upper will" In the final analysis, it is still three points:

1, the game relationship Internet industry employment situation

The development of the game industry is related to the employment of young people. The industries closely related to the game industry, such as short video, live broadcast, sports events, game mobile phones, and game public cloud, are also important areas for young people’s employment.

Recruitment platform Hunting Big Data Research Institute’s data on recruitment specials in 25 cities shows that in March this year,Talents in IT/ Internet/game industries in Guangzhou and Shenzhen are the most active in the recruitment markets of the two cities.

Boosting the game industry will directly benefit upstream and downstream enterprises, especially the head and shoulder Internet companies that absorb employment.

For example, Android mobile phone camp, China, rice, O, V and other manufacturers, a large part of Internet revenue comes from game sales and intermodal transportation.

Taking the advertising industry, the downstream of the game industry, as an example, AppGrowing data shows that during Q1, 2023, TOP1, a hot investment industry for buying advertisements, ranked second and third (advertising accounted for 18.54%), cultural entertainment (advertising accounted for 14.01%) and social marriage (advertising accounted for 11.02%). Behind the advertising industry are advertising platforms such as Byte, Tencent, bilibili and Aauto Quicker.

It can be seen that the rise and fall of the game industry is related to the money bag of the Internet industry in China, and it is also related to the employment situation of young people.

2. Games help technological innovation.

On February 16th, WeChat official account, the "Xinhua Daily Telegraph" sponsored by Xinhua News Agency, published "Don’t Ignore the Scientific and Technological Value of the Game Industry".The article said: the game industry has been inseparable from cutting-edge technology since its birth.

From the initial invention to show and verify the performance of computers, to the experimental field of "black technology", and then to the rapid integration into the development of the real economy, games and technological innovation have always inspired each other and developed together.

With the continuous development of game technology, the application of related technologies has already broken through the game industry itself, and has also played a role in many fields such as AI and VR.

At present, the most representative direction of technological innovation is AI.Recently, with the wave of AI, the attention of game stocks continues to heat up, which also shows that the application and landing of AI in the game industry has attracted much attention.

Up to now, game manufacturers such as Tencent, Netease, Mihayou, Perfect World, Sanqi Mutual Entertainment, Kunlun Wanwei, China Mobile Games, Morning Light, Lilith, Kaiying Network, Giants, Youzu, Heartbeat and Palm Fun have tried AIGC one after another.

For example, based on the decision-making intelligence Al Juewu, Tencent has reduced the numerical balance deviation of the glory of the king from 1.05% to 0.68%.

The intelligent NPC system is applied in Netease’s "Going Against the Water". Intelligent NPC can freely generate dialogues with players, and give their own logical behavior feedback based on the contents of the dialogues.

Perfect World’s end-game "Zhu Xian World" uses AI calculus technology to realize global weather control and detailed changes.

What is the specific effect of technological innovation (especially AI technology) on the game industry?Take Sanqi Entertainment as an example. The company has an intelligent delivery platform "Quantum" and an intelligent operation analysis platform "Tianji".

The "Quantum" system has been connected to more than 20 mainstream media platforms and channels in the world, and at the same time, it supports more than 300 games to be released online. More than 200,000 product launch plans have been created, and the time spent on online advertising of game products has been shortened from 6 hours to 30 minutes, and the efficiency has been improved by more than 10 times. In some areas, the proportion of intelligent delivery has exceeded 60%.

Besides the game itself,The "spillover effect" of games to help technological innovation should be paid more attention, especially in the real economy.

For example, in the field of building construction, game engines are widely used in architectural design, construction management, smart cities, ancient building restoration and so on.

3. Games help to revive traditional culture.

In the process of spreading traditional culture, games have a subtle influence and a far-reaching influence, and can show the charm of China traditional culture in the process of globalization.

At the Expo, we can see an ancient simulated business game inspired by The Riverside Scene at Qingming Festival-"Call Me Big Boss" appear in a prominent position in the exhibition hall.

The artistic style of the game is unique, the background and architecture are depicted in ink painting style, and the characters are painted in a more modern style, with profound cultural heritage and unique oriental aesthetics.

In the "Digitization of Traditional Instrumental Music" applet experience area of tencent games Exhibition Area, participants can choose their favorite songs or play freely, or touch the screen with the music score to complete the exclusive chime movement.

The chime is based on the high-precision digital sampling and restoration of the 1:1 copy of Zeng Houyi’s chime.

Go to sea in groups:The game industry is mature "cluster effect+spillover effect".

As we all know, the game industry, if you don’t go out to sea, you will be out.

In recent years, a major trend of the game industry going out to sea is from "single-handedly fighting" to "group cooperation".

Typically, Tencent has deployed a large number of game companies around the world through capital operation and strong alliance on the other hand, and frequently ran out of explosions.

Behind the successful launch of Nikke in Japan and South Korea, its developer Shift Up and Tencent hold 20% of the shares, which is the case of Tencent’s capital operation; The success of "Fantasy Tower" going to sea is a case of perfect R&D+Tencent’s strong combination model.

Another game manufacturer that has made great achievements in the sea is the mutual entertainment of Sanqi. Sanqi’s mutual entertainment business went to sea very early, but compared with China, it was only in the past two or three years that overseas made a breakthrough.

According to the financial report, in 2022, Sanqi Entertainment achieved overseas revenue of 5.994 billion yuan, accounting for nearly 40% of the total revenue. In the statistics of a number of third-party organizations, Sanqi Entertainment seems to have secured the top three in the revenue list of China’s game-going enterprises.

Different from Tencent’s capital operation and strong alliance, small and medium-sized game manufacturers who cooperate with Sanqi Entertainment often have no capital exchanges.

In recent years, the overseas "explosive" games of Sanqi Entertainment mostly distribute the products of small and medium-sized manufacturers for companies. Among them, the developer of "Puzzles & Survival" is Easy Entertainment Network; The developer of "Song of the City on the Cloud" is Shiyue Network; The developer of "Call Me Big Boss" is a fun game.

According to official website, an entertainment network, as of May, 2023, the highest monthly flow of Puzzles & Survival exceeded 350 million, with a cumulative flow of 7.8 billion.

From the performance of the above products, we can find that the success rate of commercialization of Sanqi mutual entertainment products has been greatly improved through in-depth cooperation and communication with small and medium-sized R&D parties in the early stage to select excellent games and jointly decide the direction of play and development strategy.

According to the relevant person in charge of Sanqi Mutual Entertainment, in the early stage of this sea game project, the overseas operation team of Sanqi Mutual Entertainment will enter the R&D team and give specific suggestions.

During the operation, it will follow up the user feedback in time, adopt the user’s opinions in the game iteration, and feed back the R&D optimization.

This mode of relying on the understanding of overseas markets at the distribution and operation level and feeding back to game research and development and decision-making has become one of the core competitiveness of Sanqi Mutual Entertainment.

This is why Sanqi Entertainment and small and medium-sized game manufacturers are willing to achieve mutual success in overseas markets and join hands with john young.

In this paper, Gulfstream Economic Review observed that:The "Online Publishing Forum" was set up for the first time at the Expo, and eight top-level game companies participated.

It is of great significance for the Expo to open an online publishing exhibition area for the first time, so that online games and online literature can be on the stage of international cultural exchange for the first time.

Behind this is: the game industry is booming, the version number is normalized, the public opinion is positive, and the property rights are clear-the game industry is being promoted by various favorable factors and is becoming one of the new engines of the domestic economy.

The core of the game’s contribution to the economy lies in: the game is related to the employment situation of the Internet industry, and at the same time, the game contributes to technological innovation and the revival of traditional culture.

In terms of games going out to sea, we find that the game industry has moved from "single-handedness" to "group cooperation", which is the embodiment of "cluster effect+spillover effect" after the game industry matures.

Of course, there are still some problems in the whole game industry that need to be solved urgently.

For example, the impact of AI technology on the entire game industry will inevitably have advantages and disadvantages, among which the more prominent disadvantages include: replacing some low-end repeatable jobs and affecting employment; As well as the use of AIGC hype concept by individual listed companies, it has attracted regulatory attention.

All the above progress and problems are the result of the common development of the internal and external environment of the industry. Problems in development still need to be solved by development.

There is not a winter that is insurmountable, and there is not a spring that will not come.