标签归档 武汉桑拿论坛

Special feature of 1905 film network After 20 days of release, the box office of "Fengshen Part I" exceeded 1.7 billion, and the total box office was predicted to increase from 1.25 billion at the lowest point to 2.45 billion, nearly doubling.Maybe, directorWu ErshanFinally, I can say:"sealGodOut of the ICU.

At the same time, on the evening of August 8th, several leading actors, such as Yu Shi, Na Ran, Chen Muchi and Shan Jingyao, also made a surprise appearance in the live broadcast room of Liu Genghong. The "Proton Group" showed the war dance and joyful dancing, and the topic kept on.

"You have one vote, I have one vote to help Master Wen buy a high-speed rail ticket", "You don’t vote, I don’t vote, Yin Jiao will never have a head!" …

Never being optimistic, it is expected to compete for the second place in the summer box office. The starring role is from unknown to popular. How can "tap water" help "Fengshen" to complete the box office counterattack? How do online and offline announcements open the "road to sealing the gods" with a "two-pronged approach"?

"Tap water" helps "the road to sealing the gods"　

Different from the performance of "scheduled" explosions in summer files such as "Disappeared She", "In an octagonal cage" and "Put all your eggs in one basket", "Feng Shen I" was the one that was not optimistic until its release.The voices of "untimely blockbusters" and "Chinese magic has long been out of date" have come and gone, and only 138 million yuan was recorded in the first two days, which also lowered the total box office forecast of the film to 1.25 billion.

However, with the further release of the film, the relatively excellent quality and fascinating characters have aroused extensive discussion among netizens, and "tap water" is also constantly gathering. Stars and enthusiastic audiences from all walks of life began to spontaneously Call for the film on major social platforms, and supported the film with two brushes and three brushes.

This also allows the market to witness the mysterious power of "tap water" again after films such as The Return of the Great Sage, 22nd and The Wandering Earth.

There are still many netizens who take the initiative to undertake the heavy responsibility of film promotion, brainstorming for hot search topics and fancy whole work. Master Wen Taishi, who made a stunning appearance in the egg, was elected as the first "spokesperson" by the tap water.

"Hello, I’m Master Wen. I’m grabbing a high-speed rail ticket at 12306. Please help me to speed up my return to the DPRK." "You have one vote for me, and a surname can arrive on time!" And so on, which have a great sense of network, have gained a good communication effect.

More enthusiastic netizens thought of dozens of entries in one breath, including not only "Wen Taishi Terrier", but also related topics such as "da ji’s love brain" and "Yin Jiao Ji Fa’s brotherhood", all of which are hot spots that netizens like to see and hear. With the continuous spontaneous fermentation of "tap water", it also helped # Please seal the gods and announce that it was immediately spread to me # and boarded the hot search several times.

Different from these hot spots from the bottom up, the early official publicity of "Feng Shen" mainly focused on the cultural value of the film. There is nothing wrong with this angle itself, but it is launched when the audience still doesn’t understand the film, which means a lot of preaching, and it is not as easy to sink out of the circle as the spontaneous online topic of netizens.

Fortunately, the propagandists and creators of "Feng Shen" gradually realized this point and began to have a benign interaction with "tap water people". For example, Chen Muchi, the actor who plays Yin Jiao, was named as the uncrowned "propaganda director" by netizens because he was willing to go off to play in person.

Director Wu Ershan learned that his initials were homophonic during the road show, and immediately changed the profile "523" to "U23" (from "No Two or Three" to "There are Two or Three"), which earned a lot of goodwill. At the same time, by constantly releasing exclusive behind-the-scenes tidbits and deleting fragments, he tried his best to meet the needs of tap water, and also provided material for the continuous fermentation of the topic.

Under the overnight rescue of "tap water", "Feng Shen" also miraculously walked out of the ICU, ranking first in the box office for 13 consecutive days from the first Saturday, and set a record of 160 million yuan in a single day the next weekend, drawing a beautiful downward curve.

The box office counterattack of "Feng Shen" is undoubtedly a demonstration of the power of "tap water", and it is also worth thinking in the industry: what kind of topics and forms are loved by the audience, and what kind of propaganda points can really gain heat and flow.

　Online and offline "combination boxing"　

"ChristianRandPhillips, she is my hakimi", "Princess ChristianRandPhillips embraces Na Ran" and "Yu Shi Na Ran crosses da ji Ji Fa with each other", all of which come from the roadshow scene of "Feng Shen I".

In addition, short videos with high popularity, such as "Chen Muchi reappears in the right place to tie the gods", "Chen Muchi’s military boxing" and "Proton Group reappears famous lines", are also from roadshows. The ongoing roadshow in 24 cities across the country is like a continuous "hot search" manufacturing machine, which continuously outputs various "famous scenes".

With the rise of online platforms, the traditional road show method was once despised by many filmmakers, who thought it was strong in regionality and limited in reach. However, many summer blockbusters, including Feng Shen and Disappeared She, proved the significance of the road show through examples.

In the era of short video, the role of roadshows is not only to effectively incite regional resources and ferment word of mouth, but also to generate a large number of short video-oriented materials through the interaction between the main creators and local audiences. These grassroots and creative pictures are often easier to spread and spread.

From offline to online, unlike other blockbusters selling tickets live in the early stage of the release, "Fengshen" chose to go to the online head live broadcast room after the actors accumulated a certain degree of heat and popularity.

On August 5th, the cast of "Feng Shen" parachuted into the "Brother Xiao Yang" live room for the first time to sell tickets, and 200,000 movie tickets were sold out in seconds, with over 150 million praises in one minute. Choosing to link with the anchor of the short video platform with grounding gas like "Xiao Yang Ge", the film obviously expects the film to further incite the sinking market.

On August 8th, with the long-awaited fans, the representative of "Proton Group" finally merged with Liu Genghong in the live broadcast room, with a high degree of matching between people and audience, which is expected to produce better communication effect.

Coupled with the live broadcast of a popular game on August 10, and the live broadcast of various actors, from offline to online, from the road show site to the live broadcast room, the "combination boxing" of "Feng Shen" is exerting its power.

Why is "Feng Shen I"?　

Before the screening, I wanted to see why "Feng Shen", which was not favored by the market, attracted so much "tap water" to complete the box office counterattack.

On the one hand, it is naturally because of the excellent quality of the film. Douban scored 7.8 points, Cat’s Eye scored 9.4 points, and Taobao Film scored 9.2 points, which were outstanding in both magic films and movies of the same file, and also gave Amway the confidence of "tap water".

On the other hand, the film is well-made, the old opera bones are superb, and the strength of the new actors is all important points.

With the release of documentaries and behind-the-scenes specials, the ubiquitous cultural details, craftsman spirit and the six-month training camp for worshipping gods have gained the recognition of netizens, making "worshipping gods" a recognized work of "grinding a sword in ten years".

Not only that, although the genre of "Feng Shen" is a magical epic action blockbuster, it "accidentally" captured the "heart" of female audiences. According to a ticketing platform, 52.8% of users who want to see the portraits of Fengshen are women, and the score of women is as high as 9.8, which is much higher than that of men.

The brotherhood of Yin Jiao and Ji Fa’s "well-connected suburbs" combination, the sunny and strong appearance of the members of the "Proton Group" and ChristianRandPhillips, who is more attractive as he gets older, have aroused extensive discussions among the female audience, and also invisibly led a new aesthetic direction. As netizens commented, it is suggested that domestic ancient costumes be rolled up according to this standard.

At the same time, through hard training, the members of Proton Group have completed the all-round transformation from body, will to acting skills, and such "nurturing" actors are more likely to arouse the recognition and resonance of the audience.

The box office counterattack of "Feng Shen" is the victory of "tap water", which also proves that gold always shines. However, "the fragrance of wine is also afraid of the depth of the alley". While looking forward to "Feng Shen II", we might as well sum up our experience and prevent the excellent works from being buried again.

The following article comes from China, the author of Science Popularization, Xue Qingxin.

Cop China.

Public science popularization and scientific communication

Why does barbecue smell good?

The origin of barbecue is very early, and it has been started since our primate ancestors. The love for barbecue can be said to go deep into the soul. Few people can control their desire for the smell of barbecue food. The smell of barbecue coming from the streets is really tempting, not to mention the lively atmosphere of barbecue all over the city!

Then why does the barbecue smell so good?

The most common barbecue is charcoal barbecue, which can give food a unique aroma mainly for two reasons.

1. Maillard reaction

During the barbecue of food, the amino acids decomposed by protein will have Maillard reaction with the reducing sugar in food or marinade, which can give food a unique aroma and attractive color.

2. Flavor droplets

Flavor droplets are the key to the flavor formation of barbecue food. After burning, food droplets will emit many aromatic compounds to cover the food.

For example, the drippings of fruit juice contain sugar, protein and oil, and the drippings of meat contain a lot of fat, which will be burnt at the high temperature of charcoal and excited into aromatic molecules to return to the smoke, giving food an aromatic taste.

The combination of these two flavors makes people drool over barbecue.

Why advise you to eat less barbecue?

Barbecue is delicious, but you should not eat it often. In order to persuade you to eat less barbecue, I have properly sorted out many reasons.

Step 1 get fat

Fat and thin kebabs especially capture people’s hearts, such as pork belly, soy sauce tendons, fat and thin, and even cooked tendons, skin and fat intestines … You may brush oil over and over again during the barbecue. The reason why these kebabs are delicious is that they are high in fat, so they taste good, and the calories are naturally not low. Eating them often will inevitably increase the risk of obesity, which is not conducive to cardiovascular and cerebrovascular health.

2. It is not conducive to controlling blood pressure

The salt content of pickled kebabs and the dipping sauce is not low, so eating them often is not conducive to controlling blood pressure.

3. It is not conducive to controlling blood uric acid.

Barbecues, especially those in coastal areas, have more meat and seafood, and often drink beer at the same time, which will make us consume more purine, which may lead to an increase in blood uric acid. Patients with hyperuricemia and gout should pay special attention to eating moderately.

4. There are carcinogens

Barbecue belongs to high-temperature cooking, and the highest temperature can reach 370℃. At this high temperature, meat will produce heterocyclic amines and polycyclic aromatic hydrocarbons, both of which are carcinogens, and the content of carcinogens will gradually increase with the increase of temperature and time.

As we all know, 3,4- benzopyrene is the highest class 1 carcinogen, which is definitely carcinogenic to human beings. It belongs to one kind of polycyclic aromatic hydrocarbons, which is the most toxic and accounts for a large proportion, so it is the most representative polycyclic aromatic hydrocarbons with strong carcinogenicity. In the way of ingesting polycyclic aromatic hydrocarbons through diet, fried and grilled foods account for 88%~98%. [1]

In addition, foods with high carbohydrate content, such as steamed bread, bread, potato chips, etc., will produce acrylamide during barbecue, which belongs to category 2A carcinogen. It has been confirmed that it will cause cancer in animals, but the evidence of carcinogenicity in humans is limited.

5. Air pollution

The burning and incomplete burning of charcoal for barbecue will produce carbon dioxide and carbon monoxide. The former is a kind of greenhouse gas, while the latter is a toxic gas. The smoke from barbecue contains toxic and harmful substances such as dioxins, nitrosamines and heterocyclic amines, among which dioxins not only cause cancer, but also have reproductive toxicity and genetic toxicity. The smoke contains particles such as PM2.5 and PM10, and the concentration is off the charts! Relevant tests by environmental NGOs show that the concentration of PM2.5 in barbecue intensive areas is 1 meter, 10 meters and 100 meters away from the oven, which is far higher than that in non-barbecue areas, and PM10 can also cause haze weather, which seriously harms the health of respiratory system. [2]

How to reduce injuries?

Since there are health risks while eating barbecue, how can people who like to eat barbecue eat relatively healthily? In order to let everyone enjoy the food happily, the following eight points are best arranged.

Step 1 don’t burn

The higher the barbecue temperature and time, the higher the carcinogen content. It is best to remove the burnt place and not eat it, because the more burnt the place, the higher the carcinogen content. After baking, you should wipe the head of the barbecue label before eating.

For example, it is reasonable to have a small stove on each table of Zibo BBQ, and the degree to which the meat is roasted can be completely in your own hands. It is suggested that the meat can be eaten when it is completely cooked, and don’t wait for it to dry and paste.

2. Choose more lean meat

Lean meat is low in fat, which is helpful for weight control. Moreover, if the fat content is high, it will further promote the formation of carcinogens, and polycyclic aromatic hydrocarbons are most likely to be produced at high temperature. Lean meat may have lower carcinogen content than fat and thin kebabs, and it can also reduce the intake of saturated fatty acids.

3. Don’t just eat meat

Many people eat kebabs all over the table, which will lead to high meat intake, which is not conducive to cardiovascular health. If you eat so much meat often, you will increase the risk of developing diseases such as type 2 diabetes, colorectal cancer and obesity. [3] Therefore, it is best to mix some staple foods, vegetables and bean products, which will help to enhance satiety and control meat intake.

Zibo barbecue, for example, is very good. Burritos are the staple food, and shallots are vegetables, but the taste is spicy.

Step 4 match fresh fruits and vegetables

Fresh fruits and vegetables are rich in dietary fiber and antioxidant components, such as lycopene, carotene and anthocyanin. Tomatoes, Chinese cabbage, cherry tomatoes, leeks, oil-wheat vegetables, sweet peppers, colored peppers, etc., when eaten with barbecue, can reduce the harm of carcinogens in barbecue to the body.

5. Microwave before baking

Microwave pretreatment can significantly reduce the production of heterocyclic amines in meat, because microwave can reduce the water content in food, so that the "raw materials" that form carcinogens can not seep out to the surface of meat to participate in the reaction with water, thus significantly reducing the production of heterocyclic amines.

The results showed that the total amount of heterocyclic amines in half-cooked chicken and beef pretreated by microwave decreased by 24% and 21% respectively, while the total amount of heterocyclic amines in fully cooked samples decreased by 35% and 42% respectively. [1]

In addition, microwave pretreatment can significantly reduce the production of polycyclic aromatic hydrocarbons in barbecue products, which may be due to shortening the barbecue time.

Therefore, if you barbecue food at home by yourself, you can microwave the meat until it is 67% cooked or fully cooked before roasting.

Step 6 marinate with spices

Pretreatment of food with spices can significantly inhibit the formation of harmful substances such as heterocyclic amines, acrylamide and polycyclic aromatic hydrocarbons in food. This may be because spices generally have strong free radical scavenging ability, which can significantly inhibit the free radical reaction of meat products during high temperature processing. [1]

You can marinate the meat with garlic juice, onion, red pepper, Chili powder, ginger, black pepper, thirteen spices and so on before baking.

7. Put less or no soy sauce

Soy sauce can promote the formation of heterocyclic amines, and it is best to put less or not.

8. Barbecue style

Compared with charcoal roasting, electric roasting is more recommended, and the amount of harmful substances generated by electric roasting is lower. It was found that the content of polycyclic aromatic hydrocarbons (PAHs) was 24 μg/kg when sausages were roasted by electric roasting, and it increased to 51 μg/kg when sausages were roasted by charcoal, which was nearly 2 times higher than that by electric roasting. [4]

In addition, gas barbecue and stone barbecue can also effectively reduce the content of carcinogens in barbecue meat products.

summary

Let’s be realistic. No matter where the barbecue is, it’s not healthy food. Here, it’s good to remind everyone to relieve their cravings occasionally. Maybe it’s just right to have a barbecue once in a while. Remember to drink less wine and drink less sweet drinks when eating barbecue ~

Original title: "Barbecue is delicious, but healthy skewers should do these 8 points! 》

Read the original text

　　"At present, the company’s soda production has started at full capacity, with tight balance between production and sales, sufficient orders, strong demand from downstream customers, relatively low inventory and tight spot market." Recently,Relevant person in charge of ShanghaiThe reporter said.

　　Affected by factors such as spot shortage, soda ash futures rose sharply on November 27,The contract rose more than 8%, and the price has approached the 2500 yuan/ton mark, hitting a new high in nearly 9 months. In the spot market, the domestic soda ash market has also continued to rise. According to the data of Baichuan Yingfu, as of November 27th, domestic light soda ash and heavy soda ash both rose by more than 500 yuan/ton in a month. Among them, the average market price of light soda ash was 2509 yuan/ton, up by 80 yuan/ton from the previous working day; The average market price of heavy soda ash was 2722 yuan/ton, up by 57 yuan/ton from the previous working day. At the same time, the profit of domestic soda ash industry continues to rise. At present, the average gross profit of the industry is about 626.8 yuan/ton, with an obvious increase.

　　Many insiders said that the uncertainty of soda ash supply will continue to support the strong state of the market, and it is expected that the prosperity of soda ash industry will be maintained until the end of this year.

　　Industrial chain companies have sufficient orders.

　　According to the statistics of Baichuan Yingfu, the spot inventory of soda ash manufacturers has shown a downward trend recently. As of November 23rd, the total inventory of domestic soda enterprises is estimated to be about 365,000 tons, down 12.01% from the previous week. A-share listed companies producing soda ash mainly include、、、、、、Wait. The reporter learned that at present, the production capacity of each company is almost running at full capacity, and the inventory is at a low level. Most manufacturers’ orders in November were saturated, and some manufacturers’ orders in December were full, and there was basically no spot in the near future.

　　It is worth mentioning that the shortage of supply is the main reason for the rise of soda ash market. A person in charge of a listed company producing soda ash told reporters that the shipment of soda ash industry has exceeded the output recently, the inventory of soda ash manufacturers has further declined, the downstream customers’ willingness to take goods is high, and the relationship between supply and demand is in a tight balance.

　　"Some enterprises in the industry failed to put into production as scheduled for some reasons. At the same time, some soda plants are still running at reduced load, and the first batch of central eco-environmental protection inspectors in the third round nationwide have been fully launched, including some soda producing areas, which will further aggravate the tightening of the supply side. " The person in charge said.

　　Photovoltaic glass becomes the source of increasing demand.

　　From the supply side, at present, the new capacity of soda industry mainly comes from natural soda faucet. It is understood that the company has four production lines in the first phase of Alashan natural alkali project, with a planned production capacity of 5 million tons of soda ash and 400,000 tons of baking soda. The first production line has been put into trial operation at the end of June this year, the second production line has been put into trial operation at the end of September, and the third and fourth production lines will be put into trial operation one after another. By then, the company will have a soda production capacity of 6.8 million tons/year, ranking first in the industry.

　　Many people in the industry said that they are optimistic about the trend of soda ash in the near future. On the whole, the uncertainty of soda supply will continue to support the strong market. At present, the incremental change of downstream demand in the market is limited. Although the willingness of downstream replenishment has increased recently, the supply and demand structure of soda ash has changed relatively rapidly, and the market changes in the later period need further observation.

　　Relevant data show that from January to October this year, the apparent consumption of soda ash in China totaled 23.54 million tons, up 8.63% year-on-year. From the demand of industrial chain, the glass industry is still the biggest demand in the downstream of soda ash. "From the perspective of demand, the demand for float glass is the largest, which is mainly affected by real estate; In terms of increment, it is mainly on photovoltaic glass. " A person in charge of a soda production enterprise told the reporter.

　　It is understood that each ton of glass consumes about 0.2 tons of soda ash, accounting for 20% to 30% of the cost. In addition to traditional float glass, soda ash is indispensable. With the rapid development of photovoltaic industry, the demand for soda ash for photovoltaic glass is also growing rapidly. At the same time, high-end soda ash products can also be applied to lithium carbonate and so on.Industry, it takes about 2 tons of soda ash to produce 1 ton of lithium carbonate.

　　From the application classification, light soda ash is used for daily glass, sodium pyrosulfite, sodium silicate, metallurgy, printing and dyeing, water treatment and lithium carbonate, while heavy soda ash is used for flat glass and photovoltaic glass. The capacity distribution of manufacturers in light and heavy alkali is adjusted according to the downstream market demand and price quotation.

　　A number of interviewed production enterprise leaders said that at present, heavy soda ash accounts for a larger proportion in the products. Lithium carbonate, a popular downstream product, has seen a large price drop since this year. Although the related large enterprises started working normally, the overall operating rate of the industry is not high, and its contribution to the increment of light soda ash is limited.