标签归档 武汉桑拿足浴

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Ministry of Natural Resources: Resolutely prevent the phenomenon of changing the planning of a party committee and government.

  CCTV News (Reporter Liu Liang):On May 27th, the State Council Office held a press conference on "Several Opinions of the Central Committee of the Communist Party of China and the State Council on Establishing Land Spatial Planning System and Supervising its Implementation" (hereinafter referred to as "Several Opinions"). Zhao Long, Vice Minister of the Ministry of Natural Resources, Zhuang Shaoqin, Chief Planner of the Ministry of Natural Resources, and Zhang Bing, Deputy Director of the Land and Space Planning Bureau of the Ministry of Natural Resources, introduced the relevant situation of the Opinions and answered questions from reporters.

  Zhao Long said at the meeting that the national land spatial planning is a guide for national spatial development, a spatial blueprint for sustainable development, and a basic basis for all kinds of development, protection and construction activities, and the CPC Central Committee and the State Council attached great importance to it. On January 23 this year, the Sixth Meeting of the Central Committee for Comprehensively Deepening Reform deliberated and adopted "Several Opinions on Establishing a Land Spatial Planning System and Supervising its Implementation", which was officially issued. Zhao Long emphasized the four main contents of Several Opinions at the meeting.

  First, implement the major decision-making arrangements of the CPC Central Committee and unswervingly promote the "integration of multiple regulations"

  Since the founding of New China, especially since the reform and opening-up, all kinds of spatial planning at all levels have played an active role in supporting the rapid development of urbanization and promoting the rational utilization and effective protection of land space. However, there are also problems such as too many types of planning, overlapping and conflicting contents, complicated approval process, too long cycle, and frequent changes in local planning. In order to solve these problems from the system and mechanism, according to the deployment of the CPC Central Committee, the National Development and Reform Commission, the former Ministry of Land and Resources, the former Ministry of Environmental Protection, and the Ministry of Housing and Urban-Rural Development jointly carried out the pilot work of "multi-regulation integration" at the provincial and municipal levels, and accumulated valuable experience. On this basis, the CPC Central Committee made a major decision to set up the Ministry of Natural Resources, realize "multi-regulation integration", establish a land and space planning system and supervise its implementation. The Ministry of Natural Resources will continue to adhere to the Party’s leadership in planning, unswervingly promote and implement "multi-regulation integration" according to the set goals, form "one plan, one blueprint", establish a unified examination and approval system, implementation supervision system, laws and regulations policy system and technical standard system, build a unified basic information platform, form a "one map" of national land space development and protection, and implement various arrangements of "Several Opinions" to achieve higher quality of land space development and protection.

  Two, adhere to the scientific preparation, strict supervision.

  It is necessary to improve the scientific nature of planning. Implement the new development concept, adhere to the people-centered principle, promote high-quality development, scientifically and orderly plan the ecological, agricultural and urban space on the basis of the evaluation of the carrying capacity of resources and environment and the suitability of land space development, delimit the red line of ecological protection, permanent basic farmland, urban development boundary and other control boundaries, optimize the layout of land space structure, protect ecological barriers, carry out ecological protection and restoration, improve infrastructure and public service facilities, continue the historical context, and highlight regional characteristics. It is necessary to strengthen the authority of planning and implementation supervision. Once the plan is approved, it will have legal effect. No department or individual may modify it at will or change it in violation of regulations, and resolutely prevent the phenomenon of changing the plan for a new party committee and government. Insist on planning first, then implementing, and prohibit illegal construction; Adhere to the statutory procedures to modify the plan, strict examination and approval. For violations of laws and regulations in the process of the preparation and implementation of land and space planning, we must seriously investigate the responsibility.

  Third, adhere to the "streamline administration, delegate power, strengthen regulation and improve services" reform and strive to improve administrative efficiency

  Actively implement the requirements of the CPC Central Committee and the State Council to promote the transformation of government functions and deepen the "streamline administration, delegate power, strengthen regulation and improve services" reform. In the process of planning approval, we should reduce the number of cities submitted to the State Council for approval, and at the same time, streamline the content of planning approval according to the principle of "approving whatever is in charge", focusing on controlling review from the aspects of target positioning, bottom line constraint, controlling indicators and neighboring relations, greatly reducing the approval time and improving administrative efficiency; It is necessary to combine the "multi-regulation integration", promote the "multi-examination integration" and "multi-certification integration" of land use approval and planning permission, effectively optimize the business environment, and reflect the reform effect of "multi-regulation integration".

  Four, adhere to the linkage from top to bottom, multi-party cooperation, for a long time, a blueprint to the end.

  The release of "Several Opinions" marks the basic formation of the top-level design and "four beams and eight columns" of the national land spatial planning system. It is a systematic project to establish a national unified, clear-cut, scientific and efficient national spatial planning system, which cannot be achieved overnight. It is necessary for all localities and departments to follow the arrangements of the CPC Central Committee and the State Council, clarify the objectives and requirements, implement the main responsibility, and form a joint force with the spirit of nailing for a long time, and work out a blueprint to the end.

  Finally, Zhao Long said, the Ministry of Natural Resources will strengthen overall planning and coordination, earnestly take responsibility, work with relevant departments to plan the overall layout in accordance with the overall framework of the land and space planning system, constantly improve the system design, step up the establishment of the land and space planning system and supervise the implementation, plan every inch of land clearly and clearly, and form a land and space pattern with intensive and efficient production space, moderate living space, beautiful ecological space, safety, harmony, competitiveness and sustainable development, which will make the CPC Central Committee and the State Council’s major.

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Mathematics turned out to be so interesting.

  "Look, how beautiful our carefully designed math tabloid is."

  Nanjing Daily News (Reporter He Jie) "What is mathematics? Is it a boring number, symbol or formula? " "Mathematics is a wonderful and vivid story." In the morning meeting on Thursday, the students in Xianlinhu Campus of Jinling Primary School spoke freely and described the interesting mathematics in their hearts. Last week was the fourth "Mathematics Story Collection" activity week in Xianlinhu Campus of Jinling Primary School. During the activity week, children were active in colorful mathematics activities and deeply understood the fun of mathematics.

  The children in the lower grades are lively and active, and their attention is hard to last. They mainly play, use a matchstick to start a jigsaw puzzle, easily master "addition and subtraction" and fall in love with mathematics; Middle-grade students already have the ability to think deeply. They make mathematical tabloids and write and perform stage plays. In the problem-solving contest, children are clear-headed and calm, and overcome one math problem after another. Senior students, on the other hand, take the class as the unit, unite and cooperate in the math literacy contest to win glory for the class. "The Mathematics Literacy Competition not only tests everyone’s observation and thinking ability, but also requires us to master mathematics knowledge in an all-round way." Meng Chun, a sixth-grade student in the school, said that the "Math Story Collection" activity week turned him into a complete "math fan" who had always been uninterested in mathematics.

  Why do children love math so much? As the planning organizer of the "Mathematics Story Collection" project, Hua Qin, the vice president of the school, told reporters that in order to cultivate students’ interest in mathematics, the school launched the "Mathematics Story Collection" project as early as 2015, including classroom reading, lesson discussion, Hujiang online class, reading sharing, activity week and school magazine publicity, and insisted on taking "stories" as the carrier, with the help of reading, performance, discussion and discussion. In this way, children are more and more interested in mathematics. The fourth "Math Story Collection" activity week is also a platform for children to show their elegance and improve their self-confidence.

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Liupanshui, Guizhou: Rosa roxburghii said "bumper year" and listened to the song.

  Wild bell township soaked with autumn colors. The village with infinite vitality is the first "verb" since autumn, nailed to the north of Beipanjiang River. Golden Rosa roxburghii is embedded in the hillside, playing with fruit, in the Woods and plots. Villagers in twos and threes came with farm tools. Their shaking hands, like a small lightning, harvest happiness and joy and then transport them out of the mountain. ……

  — — notes preceding the text of a book or following the title of an article

Liupanshui Rosa roxburghii and Kiwifruit Industrial Base

  Summer flowers and autumn fruits.

  Yezhong Village, an originally barren land, has ushered in the unique "vitality" of the new era. The golden Rosa roxburghii fruit is covered with branches, leaving a pleasing feeling of harvest joy.

  At the picking place, there are songs from time to time, which makes this autumn a gratifying "color" to get rid of poverty and get rich.

  On August 21, I walked along the Tongcun cement road in Yezhong Village to the corner of the bank. A breeze blew head-on, then touched the soil, the branches and leaves, and the fruits that danced quietly.

  Swaying is the most dazzling scenery in early autumn.

  In other words, many years ago, not to mention that trucks drove into the village and transported the corn and potatoes planted by the villagers out of the mountain. Even the villagers’ travel was particularly "difficult".

  Looking around, farmers who are busy picking, pruning and shaping are bending over to cultivate and weave a new round of dreams.

  "Whether the thorn pear is good or not depends on management." A villager said with a smile that a deep "happy trace" was left at hand.

  At the same time, the 76-year-old Liu Siqi devotedly stretched out his right hand, pulled over a thorn pear tree and picked the yellow fruits one by one. It is he who drags "picking" in his hand and drags it above hard work and getting rich.

  Then, veteran Liu put a piece of fresh thorn pear into the plastic bucket of "Jucai" and came to the middle of the cement road that crossed from the edge of the plot. He took off his gloves, patted his trouser legs, stretched himself and smiled sweetly.

  "This thing pricks your hand. Be careful when picking it. It’s a treasure!"

Old people Liu Siqi (right) and Deng Jidong (left) are picking Rosa roxburghii in Yezhong Village, Yezhong Township, Shuicheng County.

  Liu Siqi has got up very early every morning since she planted Rosa roxburghii and realized fruit hanging.

  "When I get older, I will be less sleepy. I came to the field after 7 o’clock this morning. I have to hurry to pick the thorn pears, because the purchase car will come at any time." Liu Siqi said.

  "It’s different from planting corn potatoes in the past, and now I’m working harder."

  "If you have money to earn, no one wants to sleep late!"

  "Before, when Rosa roxburghii was not planted, I had more work and less income, and I still couldn’t see ‘ Real money and silver ’ ; It’s different now. Not only does it save trouble, but the income can be turned over several times. As soon as the car enters the village, Rosa roxburghii will ‘ Liquidation ’ Yes. "

  In 2014, Liu Siqi accompanied the village cadres of Yezhong Village to Longli County, Qiannan Prefecture to inspect the Rosa roxburghii planting industry, and was deeply attracted by the local ideas and modes of developing Rosa roxburghii. After coming back, he was determined to take the lead in planting Rosa roxburghii on his own land, so as to realize his dream.

  "I’m tired of planting corn for most of my life! I have to live in a different way. "

  "Although I am old, I still want to take a chance like a young man."

  "Decisively changing the traditional way of planting, I seem to have found myself when I was young."

  When he spoke, Liu Siqi was full of energy, unlike an old man who was nearly 80 years old.

  It is worth mentioning that Liu Siqi decided to tell the local villagers about the benefits of planting thorn pears because he saw that the people in Longli County made money by planting thorn pears. So, he and the village cadres who went to inspect spread the idea and plan of planting Rosa roxburghii in Yezhong Village.

  However, in the local area, the custom of traditional cultivation is deeply rooted, and some villagers are not "cold" about it. Some even bluntly said, "This wild Rosa roxburghii has been everywhere for decades, and no one has brought it to the market in exchange for several large ‘ Millie ’ Children; This can make money, don’t tell me that the chicken fir is planted! "

  For a time, the voices of "planting" and "not planting" entered the "turning point" of mutual game in Yezhong Village. Fortunately, they were eventually "defeated" by the practice of "thinking about change when you are poor".

  "Planting" has the upper hand.

  Similarly, some villagers who keep a wait-and-see attitude are not willing to lag behind. According to this, there was a wind of "thorn pear planting" in Yezhong Village, and some people were very busy with the work of thorn pear planting with the mentality of "giving it a try".

  A series of habitual actions, such as buying seedlings, digging holes and preparing farm manure, spread all over the hills and fields.

  In addition, Deng Jidong, a 78-year-old villager of Daditou Group in Yezhong Village who has been a party member for 50 years, also heard the news. He joined the Rosa roxburghii planting team without thinking, and planted more than 8 mu of his own land with Rosa roxburghii.

  "Looking at the concerns of villagers, I also want to take a good start. After all, the Rosa roxburghii industry is a good industry that can be seen and touched in terms of ecological and economic benefits." Deng Jidong said.

  In fact, Deng Jidong served as the secretary of the village party branch in Yezhong Village for 18 years. After leaving office in 2008, he was not idle, but continued to exert his residual heat to help the village Committee find ways to lead the villagers to develop and become rich.

  "To develop the industry, it was understandable that in Yezhong Village, water, electricity, roads and other conditions were not available, and it was difficult to develop; Now that all the conditions are met, if you don’t cooperate and support, some of them can’t make sense; It is really wrong to repeat the mistakes of our ancestors. " Deng Jidong sighed.

  In 2017, the Rosa roxburghii planted by Deng Jidong’s family achieved initial hanging and sold for more than 6,000 yuan. In 2018, the income increased significantly and sold more than 40,000 yuan.

  "This year, up to now, my family’s Rosa roxburghii has sold more than 30,000 yuan, all sold out, and it is expected to reach more than 40,000 yuan, which is much more cost-effective than before!" After that, Deng Jidong was very happy.

  Not only that, Deng Jidong was inspired to write Rosa roxburghii poems because he realized his dream of "growing up in the old age" by planting Rosa roxburghii, and he wanted to express his thoughts and feelings.

  So, after more than a month’s time, Deng Jidong created:

  "The Rosa roxburghii industry has many benefits, and I grow several large slopes of Rosa roxburghii.

  Green mountains and green waters are ecologically beautiful, increasing income and getting rich warms the heart.

  We will follow the planting of Rosa roxburghii, and the output will increase greatly this year.

  As long as we follow the party, every family will get rich again. "

  ….. etc. as the content of 10 poems.

  Speaking of the original idea of writing Rosa roxburghii poems, Deng Jidong said frankly, "The main purpose of my writing Rosa roxburghii poems is to let more people know the benefits of this industry and relieve fatigue through singing during the work process; We must be grateful for the party’s good policies. While increasing income and getting rich, we must not forget our initial intentions, the goodness of communist party, and the goodness of this beautiful era. "

  At the scene, Deng Jidong also sang his first poem of Rosa roxburghii to reporters. The content is:

  "Wild clock township to wild clock township, thorn pear blossom thorn pear fragrance.

  Party building leads the cash cow and does not forget the CPC Central Committee when it becomes rich. "

  After singing, Deng Jidong smiled again. "When I was picking Rosa roxburghii, I kept humming these poems, but my voice was not as good as that of young people, but the thoughts and feelings I wanted to express were there!"

  In fact, shortly after planting Rosa roxburghii in Yezhong Village, Liupanshui issued relevant policies to boost the development of Rosa roxburghii industry. Accordingly, Rosa roxburghii was planted in Yezhong Township, Shuicheng County and Liupanshui City.

  Up to now, 20,343 mu of Rosa roxburghii has been planted in Yezhong Township, involving 2,352 households with 8,551 people, including 548 poor households with 2,281 people. It has become a well-known demonstration planting town of Rosa roxburghii in Liupanshui.

  In recent years, Shuicheng County has focused on the goal of "adjusting industrial structure, increasing people’s income, helping to get rid of poverty and help to build a well-off society in an all-round way", guided by the "eight elements" of industrial revolution, combined with the actual situation of the county, and taken the Rosa roxburghii industry as the leading industry. According to the organization mode of "leading enterprises+cooperatives+farmers", the planting area of Rosa roxburghii has reached 389,000 mu, involving 20 townships (towns and streets). In 2019, the fruit-bearing area of Rosa roxburghii in the county was 74,260 mu, the estimated output was 3,339 tons, and the farmers’ income increased by 3,618,700 yuan.

  As of August 21st, 608.8 tons of Rosa roxburghii have been harvested in Shuicheng County.

  At the same time, in order to promote deep processing, extend the industrial chain of Rosa roxburghii, and effectively ensure farmers to increase their income and get rich, Shuicheng Water Investment Co., Ltd. and Chongqing Chuhao Science and Technology Group jointly established Guizhou Chuhao Agricultural Science and Technology Development Co., Ltd., which is responsible for the research and development and sales of Rosa roxburghii products.

  At present, Shuicheng County has developed seven products, such as Chuhao Jili Dao, Freezing Point Bubble Water and Chuhao puree, with sales of 12 million yuan. The products are exported to Dalian, Qingdao, Chengdu, Chongqing and other places.

  Coincidentally, as early as 2013, Nie Deyou, a large thorn pear planter in Jiaxi Village of Panzhou City, also put the "poor roots" of the local people into practice through thorn pear planting, and laid a more solid foundation for the development of the 565,000 mu thorn pear industry in Panzhou City.

  Of course, whether it is Yezhong Village in Shuicheng County or Jiaxi Village in Panzhou City, its Rosa roxburghii cultivation can be called a classic sample of Rosa roxburghii cultivation in Liupanshui City.

Load the car! Prepare to transport out of the mountain

  Throughout the development of Rosa roxburghii industry in Liupanshui, the reporter also noticed that on April 18, 2019, the "satellite remote sensing" monitoring of Guizhou Provincial Department of Natural Resources showed that the planting area of Rosa roxburghii in Liupanshui was 1,007,600 mu, accounting for 65% of the total area of the province.

  Behind this huge data, in fact, Liupanshui focused on forest resources, adjusted the agricultural industrial structure, and firmly "locked" in the bottom line of "ecology, development and safety", and embarked on a unique and brand-new development path.

  When millions of acres of Rosa roxburghii planting and Liangdu meet unexpectedly, it has built a remarkable ecological barrier for the development of forestry economy, and also allowed local people to increase their income and get rich by developing industries, while enjoying the dividends brought by the improvement of ecological environment.

  Liupanshui also made a full article about "making ecology into industry and making industry into ecology". Let the "sleeping" forest resources "live".

  According to reports, since 2016, Liupanshui has completed a total of 3.5483 million mu of afforestation, and the forest coverage rate has increased from 49.77% at the end of 2015 to 59.7 in 2018. Among them, the development of Rosa roxburghii industry promoted the increase of forest coverage rate, accounting for about 6.7%.

  With the gradual increase of forest coverage rate, Liupanshui has turned barren hills and slopes into thousands of hectares of fertile land, and its development is sighing.

  It is worth mentioning that the cultivation of Rosa roxburghii in Liupanshui has become one of the "leading" industries in the adjustment of agricultural industrial structure because of its scale, radiation, driving and leading.

  In 2018, in the Guangci pear industry, Liupanshui achieved radiation to increase the income of 158,200 farmers and 537,300 people, and the social value benefited more people.

  "If we want economy, we need ecology and the future. Our goal is to let enterprises and the masses earn money together while developing the forestry industry, and leave a beautiful production and living environment for future generations." The relevant person in charge of Liupanshui Forestry Bureau said.

  At present, Rosa roxburghii in Liupanshui has become a leader in developing "great health" industry, a ruyilang in implementing "great ecology" construction, a potential stock in promoting "great development" and a Depth Charge in helping "great poverty alleviation".

  What’s more, Rosa roxburghii has become a "pioneer tree" for ecological management, a "landscape tree" for tourism development and a "cash cow" for poverty alleviation.

  Rosa roxburghii industry. Great achievements, the future can be expected.

  Reporter’s note:

  Rosa roxburghii: Butterfly becomes the "new favorite" of "fruit"

  People say that "there is good wood in the south". But I’m more used to saying, "It’s cool ‘ Shengguo ’ 。”

  As far as Liupanshui is concerned, with the development of economy and society and the improvement of people’s living standards, the hot topic that many people pay attention to once rose from "Jiangnan coal capital" to "climate, ecology, agriculture, tourism" and so on.

  Nowadays, the cool capital with an average temperature of 19.7℃ in summer, Rosa roxburghii, Kiwi and Shuicheng Spring Tea are honored as the "Three Treasures of Cool Capital".

  In Liangdu, Rosa roxburghii is on a high hill, supplemented by the benefits of "ecology, economy, tourism and society", which is deeply integrated into the adjustment of agricultural industrial structure and a rural revitalization.

  Yes, Rosa roxburghii is not a "pear", but a butterfly has become a "new favorite" of "fruit".

  Rosa roxburghii said "bumper year" and listened to the song. We are here to see its scenery, smell its fragrance, listen to its voice, explore its behavior and benefit from it, which is a kind of beauty! (Reporter Hu Shaoshan)

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Li Keqiang: The words "seeking truth from facts and being the first" are very important.

[Li Keqiang: The words "seeking truth from facts and being the first" are very important]On the 3rd, when Li Keqiang visited the Hunan University Student Entrepreneurship Exhibition, he said, I remember that there is "Dare to be the first" in your school motto. The students said in unison that there was also "seeking truth from facts". The Prime Minister said, Yes, these eight words are very important! Entrepreneurship should also dare to be the first, tolerate failure, and come back after falling. In school, you are thinkers who seek knowledge and practitioners who start businesses in society.

[Li Keqiang praised entrepreneurial college students: they have great courage]On the 3rd, at the Innovation and Entrepreneurship Salon of Hunan University, Li Keqiang just took over the business card of an entrepreneur’s entrepreneurial tutor, and a college student also crowded over to hand over the business card: "I am also an entrepreneur." The prime minister laughed and praised him for daring to compete with the boss with a market value of 10 billion, which was great. He said that entrepreneurial instructors have practical experience, but college students are active and creative. You are both apprentices and apprentices and win-win partners.

[Li Keqiang Hunan University was surrounded by layers: it took more than 10 minutes to walk 40 meters]On the 3rd, Li Keqiang visited Hunan University. When leaving, the building was crowded with teachers and students who heard the news. The students cheered and surrounded him, talked, took photos and shook hands … He tried his best to "cooperate". It was only 40 meters from the teaching building to the boarding point, and the Prime Minister walked for more than 10 minutes. After getting on the bus, I have been chased by my classmates and sent out of the campus.

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Kang Zhensheng: Determined to make China’s agricultural scientific research achievements "go abroad" after more than 30 years of wheat disease research.

CCTV News:In Yangling, Shaanxi, the birthplace of Chinese farming civilization, there is such a scientific researcher: he has been rooted in the northwest for more than 30 years and stuck to the yellow land. He is not a farmer, but better than a farmer.

He carried out research on the occurrence law and comprehensive control of wheat stripe rust, revealed the pathogenic variation path and mechanism of wheat stripe rust, made clear the causes of the prone areas of wheat stripe rust in summer in China, improved the understanding of the epidemic system of wheat stripe rust, and provided theoretical basis for comprehensive control of wheat stripe rust in China. The comprehensive control technology system of stripe rust in the prone areas in summer in China was constructed, and remarkable results were achieved through demonstration and application promotion, which effectively controlled stripe rust in China. The infection route and pathogenic mechanism of wheat scab were revealed, and the key period of disease prevention and control was determined, which provided theoretical basis and technical support for the prevention and control of wheat scab.

(Academician Kang Zhensheng introduced wheat stripe rust and its prevention to reporters. CCTV reporter Di Chenchen/photo)

(Academician Kang Zhensheng introduced wheat stripe rust and its prevention to reporters. CCTV reporter Di Chenchen/photo)

"Wheat stripe rust and scab are major biological disasters that affect China’s food security and food safety. I came out of a wheat field, and my career is in a wheat field. " He is Kang Zhensheng, an academician of China Academy of Engineering, distinguished professor, a Changjiang scholar of the Ministry of Education, a doctoral supervisor, and the director of the State Key Laboratory of Crop Stress Biology in Arid Areas. In the research building of Northwest A&F University, CCTV reporter met Professor Kang Zhensheng and listened to him tell his own research story.

Germinate the long-cherished wish of "relying on science to help agriculture increase production and income"

Kang Zhensheng was born in Anyue, Sichuan in 1957. He was a famous "good student" from primary school to high school. In 1981, Kang Zhensheng became the first graduate student of the school after the reform of the enrollment system with excellent results and the first place in the graduation thesis grade. Kang Zhensheng, who was born in a farmer’s family, witnessed the huge losses caused by stripe rust to wheat production. His character of not being afraid of difficulties and being brave in exploration also made Kang Zhensheng sprout his long-cherished wish of relying on science to help agriculture increase production and income in the vast fields.

He began his research career under the guidance of Professor Li Zhenqi, a famous plant pathologist in China. Under the leadership of Li Zhenqi, Kang Zhensheng visited the key areas where wheat stripe rust occurred in Longnan, Longdong and Guanzhong of Shaanxi Province for many times.

(Northwest A&F University Artificial Climate Room CCTV reporter Di Chenchen/photo)

(Northwest A&F University Artificial Climate Room CCTV reporter Di Chenchen/photo)

Through intensive investigation and repeated demonstration, they first discovered a new pathogenic strain of stripe rust, which seriously harmed the main wheat varieties in China, from thousands of analysis materials and infected wheat plants through a large number of analysis experiments and field inoculation, and made an accurate prediction on the development trend and harm of this strain. The prevention and control strategies and solutions put forward were adopted by agricultural production departments, which played an important guiding role in preventing and reducing the harm of wheat stripe rust. This achievement won the third prize of scientific and technological progress in Shaanxi Province in 1987.

Become a conqueror of "wheat cancer"

Wheat stripe rust, known as "wheat cancer", is a low-temperature fungal disease spread through the air, and it is one of the main public enemies of wheat production in the world, which often reduces wheat production by 10% to 30%, and even leads to wheat failure in serious cases.

For many years, Kang Zhensheng led the team to focus on the interaction between pathogenic fungi and host wheat, and to find out what caused the frequent changes of wheat stripe rust from the aspects of histology, cytology, molecular cytology and molecular biology.

(Wheat stripe rust in Academician Kang Zhensheng's office and its parasitic Berberis CCTV reporter Di Chenchen/photo)

(Wheat stripe rust in Academician Kang Zhensheng’s office and its parasitic Berberis CCTV reporter Di Chenchen/photo)

In order to find out the species of Berberis in the over-summer area of wheat stripe rust, Kang Zhensheng led his team members to travel all over the ravines of Gansu, Shaanxi, Sichuan and Yunnan provinces, and insisted on investigating the occurrence of wheat stripe rust. After a lot of field follow-up research, he sought the evidence that wheat stripe rust camped on Berberis in natural conditions and carried out experiments by using advanced scientific and technological means, and finally obtained a major discovery: sexual reproduction is the main pathogenic variation of wheat stripe rust in China. Wheat stripe rust is widely distributed in shrub leaves in northwest mountainous areas — — "Having children" on wild Berberis makes a new generation of germs become the "killer" of wheat varieties. On August 26, 2017, the research results were published in the top international academic journal Annual Review of Plant Pathology, which attracted wide attention at home and abroad.

Kang Zhensheng’s team established a technical system for forecasting wheat stripe rust in different places, and the accuracy of disease prediction was over 90%. The control technology system of "over-summer variable area" was established by taking measures such as crop structure adjustment, distribution of disease-resistant varieties, seed dressing with chemicals, winter spore isolation and Berberis treatment, which reduced the initial bacterial source of "over-summer variable area" by 40%, reduced the frequency of new races by 50% and extended the service life of disease-resistant varieties by 3-5 years, which played a key role in the effective control of stripe rust in China.

(Academician Kang Zhensheng explains agricultural research in the laboratory. CCTV reporter Di Chenchen/photo)

(Academician Kang Zhensheng explains agricultural research in the laboratory. CCTV reporter Di Chenchen/photo)

The research results benefit many countries and regions in the Belt and Road Initiative.

Wheat stripe rust is a serious biological disaster that affects the global wheat production safety for a long time. As the main academic leader of plant pathology in China, Kang Zhensheng led his team to make outstanding contributions to the research on the occurrence regularity, pathogenic mechanism and control technology of major diseases such as wheat stripe rust and scab. Kang Zhensheng promoted the establishment of "China Wheat Stripe Rust Germ Base Comprehensive Control Technology System", which was applied in 12 provinces, autonomous regions and municipalities in China, reducing the occurrence area of stripe rust by 50%, recovering more than 2 billion kilograms of grain losses every year, and increasing income and reducing expenditure by 4 billion yuan annually.

(Academician Kang Zhensheng explains agricultural research in the laboratory. CCTV reporter Di Chenchen/photo)

(Northwest A&F University Wheat-Stripe Rust Interaction Room CCTV reporter Di Chenchen/photo)

Since the "Belt and Road Initiative" was put forward, Kang Zhensheng’s team has successively cooperated with more than 10 countries and regions, including Kazakstan, Turkish and Ethiopian, collected and studied more than 1,300 standard samples of wheat stripe rust pathogens, and made China’s agricultural scientific research achievements with high quality and high yield of wheat "go abroad".

Today, Kang Zhensheng is still busy, but what he considers most now is to train young people, let them stand on their shoulders and grow up as soon as possible. "The work of revealing the genetic and molecular mechanism of virulence variation of Puccinia striiformis has just begun. In the future, while engaging in scientific research, we should train the young people behind us so that our agricultural science and technology can really run from the past to the leading stage." (Part of the data comes from Northwest A&F University)

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Four film market industry forums talk about China film spring.

China film craftsman’s pulse."core" Inject rationality into content selection with big data

 

one

In the past development of the film market,The standard of IP value evaluation has always been vague and lacks data rationality. With the rapid development of box office in China, the channel bonus brought by screen expansion is weakening, and the content has officially become the first driving force of box office. As a new topic, IP has been paid more and more attention.

 

At the event, curator Sun Xianghuiworkwatch from a height or distancewithThe lecture on the theme of "Audience Satisfaction and New Market Momentum" introduced the data analysis report of "China Film Audience Satisfaction Survey" from 2015 to 2017, and made a survey and summary from three dimensions: ornamental index, ideological index and communication degree. He said that audience satisfaction has promoted the diversified development of film types in China. Although some films are not outstanding at the box office, they can get highly satisfactory evaluation in the market and promote the great development of a certain type of film in the whole film market. "Audience satisfaction, capturing new kinetic energy and moving towards a new era, the China film audience satisfaction survey will continue." Sun Xianghui said.

2 

This industry dialogue will focus on the group of young directors toThe theme is "Inheriting Ingenuity, How to Perfect the Supporting System for New Directors in China Film Market, and Establish the Road of High-standard Industrialized Films".

 

The dialogue invited Chen Hongwei, deputy general manager of Tencent Pictures and general manager of Dream Film Studio, Dou Lili, general manager of Iqiyi Online Film Development Center, Fu Jia, director of the Young Directors Support Program of China Film Directors Association, and Bad Monkey Pictures.CEO Wang Yibing, Wu Yanyan, director of Wu Tianming Youth Film Special Fund of China Film Foundation, and Zhou Liming, the guest host, bilingual writer and famous film critic, came to the scene.

It is worth mentioning that this industry dialogue will bring together five senior experts who have been engaged in excavating new directors and developing venture capital projects.The topic of "young director support system" was discussed. This lineup is the first time in the domestic film industry.

 

The guests focused on how to tap, polish and improve the endurance of young directors.,And how to retain talents.

 

Zhou Liming said that at present, China’s film market is the envy of the whole world, and there are more and more opportunities. In the process of creation, no matter which direction, style or type is chosen, the new director must do his best to attract people. Compared with the cinema, the Internet platform can become a platform for discovering new people, cultivating new people and exercising new people. Dou Lili said that the Internet is younger.needA film with strength and spirit, which can reflect the surging sense of youth. Young filmmakers also need the channels and experience of the Internet to find their target users and impress them, which is what iQiyi is willing to do with the creators.

three

Beijing International Film Festival Film Market and American Film Association (MPA) has had many in-depth cooperation. At this film festival, the industry dialogue hosted by the Motion Picture Association of America is divided into two parts, focusing on two major topics: "the road to market reform of film distribution and screening" and "the construction of industrialized ecosystem of film production in China".

 

Feng Wei, vice president of Asia-Pacific Region and president of Greater China Region of American Film Association, Jiang Wusheng, managing director of Beijing Juyinglian Culture Media Co., Ltd., Liu Kailuo, vice president of Dayouku Business Group of Alibaba Culture and Entertainment Group, and Conley, chief operating officer of Maoyan Entertainment and president of Cat’s Eye Film Co., Ltd. and other guests attended the dialogue.

four

The writers’ group held the China film writers’ seminar in the film market of this year’s Beijing International Film Festival, and continued to"The development and creation of genre films" was discussed.

 

The dialogue invited Shi Hang, a famous screenwriter and planner, a director of the Chinese Dramatists Association and a member of the Chinese Writers Association.He Jiping, member of the National Committee of the China Federation of Literary and Art Circles, a famous screenwriter Shu Huan, a famous screenwriter Song Fangjin, a famous film critic and screenwriter Gu Xiaobai,Franklin Leonard, the founder of the "blacklist", and Du Hongjun, the founder of the screenwriter gang. Several guests gave keynote speeches on stage, and the "talk show" speech made the atmosphere in the venue very active.

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Economic observation in the first quarter | Relevant economic data have been released one after another, with a significant year-on-year increase.

CCTV News:In the past two days, relevant data such as the operating income of central enterprises and the national express delivery business income in the first quarter of this year have been released one after another, with a significant year-on-year increase.

A good start, central enterprises achieved revenue of 9 trillion yuan in the first quarter.

The State-owned Assets Supervision and Administration Commission of the State Council reported on April 16th that in the first quarter of this year, the economic benefits of central enterprises grew rapidly, with operating income of 9 trillion yuan, total profit of 617.9 billion yuan and net profit of 472.3 billion yuan, up by 15.4%, 14.6% and 13.7% respectively. Taxes and fees paid were 734.8 billion yuan, a year-on-year increase of 20.9%. The data shows that in the first quarter of this year, the economic operation quality of central enterprises was further improved, the investment in R&D funds and the annualized labor productivity of all employees were continuously improved, the overall asset-liability ratio remained stable, and the investment in fixed assets grew steadily.

State Post Bureau: In the first quarter, the business volume of express service enterprises exceeded 24 billion pieces.

According to the data of the State Post Bureau, in the first quarter, the total postal service business in China totaled 64.92 billion yuan, a year-on-year increase of 5.5%; The business volume of postal delivery services reached 7.26 billion pieces, up 14.7% year-on-year. The national express business revenue in the first quarter totaled 239.28 billion yuan, up 6.9% year-on-year. The business volume reached 24.23 billion pieces, up 10.5% year-on-year.

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Data Perspective China Market Powerful "Magnetic Attraction" and "Two-way Going" to Write a New Chapter of High-quality Development

CCTV News:On August 10th, "News Network" reported China’s solid achievements in foreign investment structure, summer consumption market and the operation of China-Europe trains. The data shows that the structure of China’s utilization of foreign capital continues to be optimized, and the "magnetic attraction" of the China market continues to increase..

Since the beginning of this year, foreign capital has accelerated the layout of new quality productivity, new industrialization and other related fields, and has been deeply integrated into the China market, which has further optimized China’s foreign capital utilization structure.

This French-funded enterprise, which has been deeply involved in China for 35 years, has made new moves recently. Not only in the field of tire manufacturing, four newly established subsidiaries of the company, focusing on emerging fields such as high-tech materials, have landed in China.

In recent years, with the development and production of Toyota fuel cell in Japan and Bosch new energy vehicle project in Germany, more and more foreign-funded enterprises have invested in advanced manufacturing and high-end service industries. Many foreign investors are optimistic about the cooperation opportunities in China’s industrial chain, supply chain and innovation chain, and their investment focus has been shifted to upstream design and production research and development.

At present, the National Development and Reform Commission, together with relevant departments, has initiated the revision of the catalogue of industries to encourage foreign investment, and will increase support for advanced manufacturing, modern service industry, high technology, energy conservation and environmental protection. At the same time, China has vigorously developed new quality productive forces, strengthened open cooperation, and increased support from foreign investment access, factor guarantee and fair competition, providing a broader space for foreign investment development.

In the first half of this year, the actual use of foreign capital in China’s high-tech manufacturing industry was 63.75 billion yuan, accounting for 12.8% of the country’s actual use of foreign capital, an increase of 2.4 percentage points over the same period last year; Medical equipment and instrumentation manufacturing increased by 87.5% year-on-year; At the same time, the professional technical service industry featuring R&D centers increased by 43.4% year-on-year.

1-mdash this year; In June, the number of newly established foreign-funded enterprises in China was nearly 27,000, a year-on-year increase of 14.2%. China’s foreign capital utilization structure has been continuously optimized.

Summer tourism hot products are rich in diverse experiences

Entering the summer vacation, the tourism market all over the country is hot, and citizens and tourists actively experience the new mode of summer vacation and enjoy the good summer time.

This summer, the tourism market is becoming more diversified and autonomous. Lin ‘an District, Hangzhou, Zhejiang Province is holding a summer activity of river travel, taking a kayak and going down the river along the ancient town of Heqiao to feel the fun of outdoor sports in the natural beauty, which has attracted many outdoor sports enthusiasts.

Summer vacation has always been the peak of study tour. This summer, the research scene is constantly "new". Feel the innovation of space science and technology on the spot, and inspire the enthusiasm of primary and secondary school students to understand the mysteries of space. Exploring the footprints of prehistoric behemoths, experiencing an intangible skill and feeling the beauty of cultural relics have become hot spots for summer students to punch in. In Deyang, Sichuan, the Sanxingdui new building has received 890,000 tourists in its first summer after its official operation. Driven by the successful application of the Central Axis for World Heritage, many line products featuring ancient capital culture and Beijing flavor culture are very popular in Beijing. From July 1st to yesterday (August 9th), Beijing municipal parks have received 184,600 foreign tourists, an increase of 90% compared with last year.

According to the data of several tourism platforms, the orders of tourism products related to summer vacation have more than doubled this summer. Orders for tourism products in cool destinations such as grasslands, lakes and mountains increased by over 20% year-on-year. Minority destinations also attract a large number of tourists. The summer county tourism orders increased by 22% year-on-year, and the overall tourism orders after 00 increased by 50% year-on-year. According to the news from the Ministry of Culture and Tourism, in the first half of 2024, the number of domestic tourists was 2.725 billion, a year-on-year increase of 14.3%. Domestic tourists spent a total of 2.73 trillion yuan, a year-on-year increase of 19.0%. The number of foreigners entering China at various ports reached 14.635 million, up 152.7% year-on-year, of which 52% entered China visa-free, exceeding 8.5 million, and most of them were foreigners visiting China.

From January to July, China-Europe trains operated 11,403 trains.

The reporter learned from China State Railway Group Co.,Ltd. that from January to July this year, 11,403 trains were operated in China and Europe, and 1.226 million TEUs were delivered, up by 12% and 11% respectively, and more than 1,700 trains were operated in a single month for three consecutive months.

Port reloading capacity continued to improve. From January to July, the traffic volume of China-Europe trains in the three main transport corridors of west, middle and east increased by 15%, 22% and 2% respectively year-on-year, and the China-Europe trains in the trans-Caspian channel were normalized.

The scale of high-quality international logistics services has expanded. In addition to Xi ‘an and Chengdu, new trains from Chongqing, Yiwu, Wuhan, Guangzhou to Duisburg, Germany and Lodz, Poland have been added, with 17 trains running steadily every week.

Railway departments of countries along the route cooperate closely, actively use new technologies such as Beidou satellite positioning and 5G, strengthen safety marking and control throughout the journey, ensure the safe and stable operation of China-EU trains, and provide strong transportation guarantee for promoting China-EU trade development and providing high-level services to the outside world.

At the end of the second quarter, the loan balance of Pratt & Whitney small and micro enterprises increased by 17.1% year on year.

According to the latest statistics of the General Administration of Financial Supervision, at the end of the second quarter, the loan balance of inclusive small and micro enterprises nationwide was 32 trillion yuan, a year-on-year increase of 17.1%; The indemnity and payment expenditure of insurance companies was 1.23 trillion yuan, a year-on-year increase of 33.1%. The financial service capabilities of the banking and insurance industries have been continuously strengthened. The quality of credit assets of commercial banks is generally stable, and the solvency of insurance industry is sufficient.

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Closed five department stores in six years, and Tianhe City’s transformation suffered setbacks.

Original Li Xinting Times Weekly

Guangdong Yuehai Tianhe City (hereinafter referred to as "Tianhe City"), which once opened the first year of China Shopping Center by Guangzhou Tianhe City Shopping Center, failed to survive the industry cycle.

Recently, according to the notice issued by WeChat official account, the official commercial WeChat of Tianhe City in Guangdong Province, due to the expiration of the lease contract of the shopping mall, Dongpu Store of Tianhe City Department Store in Guangzhou will be closed on December 31, 2023.

This is the second store that Tianhe City Department Store has closed in Guangzhou this year. As of the end of 2017, Tianhe City Department Store had 9 stores, but since then, Tianhe City Department Store has closed many department stores. After the closure of Dongpu Store, Tianhe City Department Store has only four stores in Yingmen Store, creating a new low in the number of stores in Tianhe City Department Store in recent years.

The continuous contraction of Tianhe City’s department store format is the epitome of the current offline consumption format iteration.

Under the impact of e-commerce, in recent years, traditional department store brands with old space design and poor consumption experience have successively withdrawn from public view. At the same time, new shopping centers that focus more on catering, tide play and other experience formats continue to attack. Between advance and retreat, Tianhe City is also striving to update its own format.

On December 7th, regarding the business operation of Tianhe City Department Store and Shopping Center, Time Weekly reporter called and sent a letter to Tianhe City’s parent company, Yuehai Investment (00270.HK), but no reply was received as of press time.

△ Tianhe City Department Store Dongpu Store Times Weekly reporter photo

Close 5 stores in 6 years.

Tianhecheng Department Store Dongpu Store, which recently issued a notice of suspension, has been in business for nearly 12 years, but in terms of "qualifications", it is still slightly inferior to Tianhecheng Department Store Beijing Road Store, which closed at the beginning of the year.

On March 26th, Tianhe City Department Store Beijing Road Store closed due to the need of strategic adjustment. The store opened on September 26th, 2008, and has been in business for nearly 15 years by the time it closed.

In addition, in recent years, the size of Tianhe City department stores has continued to shrink. As of December 31, 2017, the number of Tianhe City department stores was 9. Since then, including the two stores closed this year, Yuehai Yangzhonghui Store, Dongguan Store and Foshan Nanhai Store have also been closed.

The continuous closing action is directly reflected in the weak performance of Tianhe City Department Store in recent years.

Yuehai Investment Financial Report shows that from 2015 to 2019, the annual revenue of Tianhe City Department Store declined as a whole. In 2019, Tianhe City Department Store’s annual revenue was 665 million Hong Kong dollars, down 7.2% year-on-year, and its pre-tax profit was 230 million yuan, down 2.3% year-on-year.

The latest financial report shows that in the first three quarters of 2023, the revenue of Tianhe City Department Store was 592 million yuan, down 0.7% year-on-year; Affected by the fair value loss of investment properties during this period and the gains from shortening the lease period of department stores, the pre-tax profit decreased by 84.8% to HK$ 23.787 million.

△ Tianhe City Department Store Dongpu Store Times Weekly reporter photo

The decline of Tianhe City Department Store is the embodiment of the dilemma of the current traditional department store format.

The emerging e-commerce format in recent years has a huge impact on physical commerce. On December 6, Lai Yang, member of the Expert Committee of China Business Federation and executive vice president of Beijing Business Economics Association, told the Times Weekly reporter that in the era of cloud consumption, it has become a general trend for consumption to break the restrictions of time and space. Traditional department stores sell goods in stores, and labor costs, rental costs, offline channel costs, inventory costs, etc. need to be converted into product pricing, so commodity prices are on the high side.

"In contrast, online shop products have low cost, diverse choices and convenient delivery. Therefore, the opportunity for consumers to go to traditional department stores for rigid shopping needs is now tending to zero. " Lai Yang analyzed.

On the same day, a commercial real estate operator told Times Weekly that the biggest problem of traditional department stores is that the format is single and the space design has fallen behind the times.

"Traditional department stores are highly focused on retail, with limited supporting facilities and catering formats. There are almost no categories with particularly novel experiences, which are out of the current consumption hotspots, and the catering formats are often limited to street shops, lacking quality and special catering categories. At the same time, because there is no atrium in traditional department stores, customers will feel limited in terms of on-site activities, beauty and customer service. " The operator said.

Performance fluctuation of shopping center plate

While the traditional department store format has declined rapidly, the offline consumption format has also ushered in a breakthrough.

Laiyang told Times Weekly that people’s offline consumption behavior has shifted from meeting rigid demand to experiential consumption. Nowadays, consumers’ main demand for offline business has turned to socializing or discovering some novel and interesting products.

"The sense of existence in the offline retail format has been greatly reduced, and catering, leisure, culture and entertainment have become the key to stimulating offline consumption. The performance of offline businesses that have made breakthroughs and innovations in this regard is good, and they are still based on the traditional model, and the difficulty of survival will become more and more serious. " Lai Yang said.

Therefore, in recent years, new shopping centers that pay more attention to providing "experience" are constantly rising, and Yuehai Investment has also widely distributed shopping malls across the country.

In 2017, 2020 and 2022, Tianhe City Shopping Mall operated by Yuehai Investment in Tianjin, Panyu, Guangzhou and Shenzhen opened one after another. At the beginning of 2022, Tianhe City Shopping Center Beijing Road Store also reported that its business area continued to expand.

In the operation of shopping malls, Yuehai Tianhe City is struggling to catch up with the consumption trend.

△ In July this year, Guangzhou Tianhe City Shopping Center, located in Sports West, held a theme exhibition of Baokemeng. Source: Guangzhou Tianhe City official Weibo.

Tianjin Tianhe City Shopping Center, which opened in 2017, is positioned as a one-stop "city enjoyment home", which not only introduces diversified formats such as fashion clothes, cultural travel experience and indoor entertainment, but also increases the proportion of catering formats to 30%; Panyu Tianhe City, which opened in 2020, introduced brands covering retail, catering, entertainment, education and other formats, providing a variety of experiences such as home aesthetics, trendy skin care and beauty, and trendy play.

Tianhe City, Shenzhen, which opened at the end of 2022, organically integrated with the Golden Beer House transformed from the site of Jinwei Brewery, and introduced the chain pub brand Tiaohai Tavern, which was popular among young people in recent years, and KUDDO COFFEE, a local coffee brand in Shenzhen.

Despite considerable efforts in operation, the performance of Yuehai Tianhe City has not improved significantly. In the first three quarters of this year, the total revenue of Yuehai Tianhe City Shopping Center also declined.

More importantly, Tianhe City Shopping Center, as the core pillar of Yuehai Tianhe City’s business, has also seen a decline in average occupancy rate in recent years. From 2019 to 2021, the average occupancy rate of Tianhe Shopping Center was 99.9%. However, in the first three quarters of 2022 and 2023, the index was 99.4% and 99.3% respectively.

The offline consumption environment is changing with each passing day. Can Tianhe City update its format in time to catch up with the trend? The result remains to be seen.

Reporter Li Xinting

Editor Liu Ting

Yi ke on duty

Original title: "Closing five old department stores in six years, Tianhe City’s transformation suffered setbacks"

Read the original text

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Box office 1.7 billion, jump into the live room! How to counterattack "Feng Shen I"


Special feature of 1905 film network After 20 days of release, the box office of "Fengshen Part I" exceeded 1.7 billion, and the total box office was predicted to increase from 1.25 billion at the lowest point to 2.45 billion, nearly doubling.Maybe, directorWu ErshanFinally, I can say:"sealGodOut of the ICU.



At the same time, on the evening of August 8th, several leading actors, such as Yu Shi, Na Ran, Chen Muchi and Shan Jingyao, also made a surprise appearance in the live broadcast room of Liu Genghong. The "Proton Group" showed the war dance and joyful dancing, and the topic kept on.



"You have one vote, I have one vote to help Master Wen buy a high-speed rail ticket", "You don’t vote, I don’t vote, Yin Jiao will never have a head!" …


Never being optimistic, it is expected to compete for the second place in the summer box office. The starring role is from unknown to popular. How can "tap water" help "Fengshen" to complete the box office counterattack? How do online and offline announcements open the "road to sealing the gods" with a "two-pronged approach"?


"Tap water" helps "the road to sealing the gods" 


Different from the performance of "scheduled" explosions in summer files such as "Disappeared She", "In an octagonal cage" and "Put all your eggs in one basket", "Feng Shen I" was the one that was not optimistic until its release.The voices of "untimely blockbusters" and "Chinese magic has long been out of date" have come and gone, and only 138 million yuan was recorded in the first two days, which also lowered the total box office forecast of the film to 1.25 billion.



However, with the further release of the film, the relatively excellent quality and fascinating characters have aroused extensive discussion among netizens, and "tap water" is also constantly gathering. Stars and enthusiastic audiences from all walks of life began to spontaneously Call for the film on major social platforms, and supported the film with two brushes and three brushes.


This also allows the market to witness the mysterious power of "tap water" again after films such as The Return of the Great Sage, 22nd and The Wandering Earth.



There are still many netizens who take the initiative to undertake the heavy responsibility of film promotion, brainstorming for hot search topics and fancy whole work. Master Wen Taishi, who made a stunning appearance in the egg, was elected as the first "spokesperson" by the tap water.


"Hello, I’m Master Wen. I’m grabbing a high-speed rail ticket at 12306. Please help me to speed up my return to the DPRK." "You have one vote for me, and a surname can arrive on time!" And so on, which have a great sense of network, have gained a good communication effect.



More enthusiastic netizens thought of dozens of entries in one breath, including not only "Wen Taishi Terrier", but also related topics such as "da ji’s love brain" and "Yin Jiao Ji Fa’s brotherhood", all of which are hot spots that netizens like to see and hear. With the continuous spontaneous fermentation of "tap water", it also helped # Please seal the gods and announce that it was immediately spread to me # and boarded the hot search several times.



Different from these hot spots from the bottom up, the early official publicity of "Feng Shen" mainly focused on the cultural value of the film. There is nothing wrong with this angle itself, but it is launched when the audience still doesn’t understand the film, which means a lot of preaching, and it is not as easy to sink out of the circle as the spontaneous online topic of netizens.


Fortunately, the propagandists and creators of "Feng Shen" gradually realized this point and began to have a benign interaction with "tap water people". For example, Chen Muchi, the actor who plays Yin Jiao, was named as the uncrowned "propaganda director" by netizens because he was willing to go off to play in person.



Director Wu Ershan learned that his initials were homophonic during the road show, and immediately changed the profile "523" to "U23" (from "No Two or Three" to "There are Two or Three"), which earned a lot of goodwill. At the same time, by constantly releasing exclusive behind-the-scenes tidbits and deleting fragments, he tried his best to meet the needs of tap water, and also provided material for the continuous fermentation of the topic.



Under the overnight rescue of "tap water", "Feng Shen" also miraculously walked out of the ICU, ranking first in the box office for 13 consecutive days from the first Saturday, and set a record of 160 million yuan in a single day the next weekend, drawing a beautiful downward curve.


The box office counterattack of "Feng Shen" is undoubtedly a demonstration of the power of "tap water", and it is also worth thinking in the industry: what kind of topics and forms are loved by the audience, and what kind of propaganda points can really gain heat and flow.



 Online and offline "combination boxing" 


"ChristianRandPhillips, she is my hakimi", "Princess ChristianRandPhillips embraces Na Ran" and "Yu Shi Na Ran crosses da ji Ji Fa with each other", all of which come from the roadshow scene of "Feng Shen I".


In addition, short videos with high popularity, such as "Chen Muchi reappears in the right place to tie the gods", "Chen Muchi’s military boxing" and "Proton Group reappears famous lines", are also from roadshows. The ongoing roadshow in 24 cities across the country is like a continuous "hot search" manufacturing machine, which continuously outputs various "famous scenes".



With the rise of online platforms, the traditional road show method was once despised by many filmmakers, who thought it was strong in regionality and limited in reach. However, many summer blockbusters, including Feng Shen and Disappeared She, proved the significance of the road show through examples.


In the era of short video, the role of roadshows is not only to effectively incite regional resources and ferment word of mouth, but also to generate a large number of short video-oriented materials through the interaction between the main creators and local audiences. These grassroots and creative pictures are often easier to spread and spread.



From offline to online, unlike other blockbusters selling tickets live in the early stage of the release, "Fengshen" chose to go to the online head live broadcast room after the actors accumulated a certain degree of heat and popularity.


On August 5th, the cast of "Feng Shen" parachuted into the "Brother Xiao Yang" live room for the first time to sell tickets, and 200,000 movie tickets were sold out in seconds, with over 150 million praises in one minute. Choosing to link with the anchor of the short video platform with grounding gas like "Xiao Yang Ge", the film obviously expects the film to further incite the sinking market.



On August 8th, with the long-awaited fans, the representative of "Proton Group" finally merged with Liu Genghong in the live broadcast room, with a high degree of matching between people and audience, which is expected to produce better communication effect.


Coupled with the live broadcast of a popular game on August 10, and the live broadcast of various actors, from offline to online, from the road show site to the live broadcast room, the "combination boxing" of "Feng Shen" is exerting its power.



Why is "Feng Shen I"? 


Before the screening, I wanted to see why "Feng Shen", which was not favored by the market, attracted so much "tap water" to complete the box office counterattack.


On the one hand, it is naturally because of the excellent quality of the film. Douban scored 7.8 points, Cat’s Eye scored 9.4 points, and Taobao Film scored 9.2 points, which were outstanding in both magic films and movies of the same file, and also gave Amway the confidence of "tap water".



On the other hand, the film is well-made, the old opera bones are superb, and the strength of the new actors is all important points.


With the release of documentaries and behind-the-scenes specials, the ubiquitous cultural details, craftsman spirit and the six-month training camp for worshipping gods have gained the recognition of netizens, making "worshipping gods" a recognized work of "grinding a sword in ten years".



Not only that, although the genre of "Feng Shen" is a magical epic action blockbuster, it "accidentally" captured the "heart" of female audiences. According to a ticketing platform, 52.8% of users who want to see the portraits of Fengshen are women, and the score of women is as high as 9.8, which is much higher than that of men.



The brotherhood of Yin Jiao and Ji Fa’s "well-connected suburbs" combination, the sunny and strong appearance of the members of the "Proton Group" and ChristianRandPhillips, who is more attractive as he gets older, have aroused extensive discussions among the female audience, and also invisibly led a new aesthetic direction. As netizens commented, it is suggested that domestic ancient costumes be rolled up according to this standard.


At the same time, through hard training, the members of Proton Group have completed the all-round transformation from body, will to acting skills, and such "nurturing" actors are more likely to arouse the recognition and resonance of the audience.



The box office counterattack of "Feng Shen" is the victory of "tap water", which also proves that gold always shines. However, "the fragrance of wine is also afraid of the depth of the alley". While looking forward to "Feng Shen II", we might as well sum up our experience and prevent the excellent works from being buried again.