There are hundreds of e-commerce websites in the United States. In order to gain more market share in the fast-growing online retail space, many websites provide customers with cheap goods. At present, about 95% of Americans choose online shopping, and those websites with lower prices are more likely to attract more customers and eventually turn them into repeat customers.
However, despite the popularity of online shopping, Americans still spend much less on online shopping than traditional physical stores. Last year, the total retail sales of e-commerce in the United States reached $322.2 billion, accounting for only a small part of the retail industry with a market value of 4.95 trillion.
Price is the most important factor that affects consumers’ purchasing decisions. According to the data of Pew, 65% American online shoppers will compare the prices of products in online and offline stores and choose the most favorable price. At the same time, 21% people choose to buy directly from physical stores, regardless of the online price; Only 14% people don’t compare prices online.
Which e-commerce website products are particularly cheap in the United States? This paper will select 15 websites with the cheapest products from many American websites. Many websites on the list are famous for the approachable prices of retailers, while other websites are relatively low-profile, but online surveys show that these websites are usually considered by American consumers as websites with low prices.
15th place: Forever 21
Forever 21 is a famous American fast fashion retailer with more than 600 stores around the world. Forever 21 attracts customers’ attention with its low-priced fashion clothes, accessories and beauty products. This brand website is very popular among American college students who like bargains.
14th place: StrawberryNET
StrawberryNET is a website that sells cheap cosmetics, skin care products and perfumes. The website is headquartered in Hong Kong and provides services in more than 200 countries. StrawberryNET owns nearly 200 brand products, and it also has a membership program, which can save consumers as much as 10%. It also provides free delivery service for orders worth more than $30.
13th place: Home Depot (Home Depot)
Home Depot, a household goods retailer, has been focusing on expanding its online business in the past few years, and it is also one of the cheapest e-commerce websites in the United States because of its low price. Earlier this year, Fast Company nominated The Home Depot as one of the most innovative companies in the world because of its e-commerce oriented strategy. The Home Depot website provides affordable decoration products, DIY products, furniture, home appliances and other products. The website also provides free two-day delivery service.
12th place: H&M
H&M is the first choice destination for Americans to choose fashionable and low-priced clothes. The company’s management has been paying attention to online business. Last year, H&M added 11 home appliance stores in 35 markets and provided comprehensive online retail services. In order to meet the challenges brought by the business growth of other fast fashion brands and expand the exposure of e-commerce, H&M is investing heavily in IT infrastructure and constantly improving it.
11th place: Clothing Under 10
As the name of the website shows, the prices of fashionable clothing products provided by Clothing Under 10 are all below $10.
10th place: Missguided
Missguided is a clothing website that focuses on selling fashionable products inspired by YouTube, online celebrity and others. The website specializes in selling bold women’s clothes designed by internal designers, and as many as 1000 new styles are introduced every week. Many goods on this website are priced below $20, and it also offers students a 10% discount, and it also provides postage for orders over $50.
No.9: Necessary Clothing
Necessary Clothing is one of the cheapest e-commerce websites in the United States, focusing on selling fashionable women’s clothing. In addition to the website, the company has two physical stores in new york. But Necessary Clothing only provides postage for orders above $125.
8 th place: Asos
Asos is a fashion e-commerce company that is very popular with American college students. Low price is naturally the main factor for many people to buy products from this website. The British e-commerce website not only sells its own brand products, but also provides many well-known fashion brand products. The company provides postage for orders over $40, and all American orders can enjoy free return service.
No.7: Boohoo
Boohoo is a fast fashion e-commerce website headquartered in Britain, which provides a large number of affordable fashion clothes, from sportswear to formal clothes, and 100 new products are presented every day. Boohoo offers free delivery for orders over $50 and 20% discount for students.
6th place: Sears (Sears Department Store)
Although Sears is considered to be in a dying state, it still provides services to customers and operates an e-commerce website with a large number of goods. Sears is usually regarded as a discount chain offering a variety of cheap products, and its website also offers the same low-priced products, and it also provides free delivery service for orders over $49.
5 th place: New Egg
Newegg is one of the most popular electronic product e-commerce websites in the United States. In addition to electronic products, computers and technology accessories, Newegg also sells products such as clothing and jewelry. In addition, the company also has a membership program to provide 3 days free delivery service.
4th place: AliExpress
AliExpress is a popular e-commerce platform in China in the United States, which provides millions of manufacturers with direct products and sells them to many countries, including the United States. Because it allows consumers to buy products directly from manufacturers, many products are really very cheap.
3rd place: Overstock
Overstock.com, an e-commerce website, has been selling brand discount goods online since 1999. After the Internet bubble burst, Overstock sold some enterprises’ stock products at a price lower than the wholesale price, and then it continued to sell furniture, bedding and home decorations, but it also provided new products.
2 nd place: Wal-Mart
Wal-Mart is one of the most popular physical discount retailers in the United States, which offers groceries and other full-range goods at low prices. The price of products on its e-commerce website is comparable to that of physical stores. Wal-Mart is now trying to compete with Amazon in the field of e-commerce and has been focusing on the construction of e-commerce websites. Earlier this year, Wal-Mart provided free two-day delivery service for all orders over $35, and provided same-day delivery service in all physical stores.
1st place: Amazon
Amazon is the cheapest e-commerce platform for American products, and it has enough strength to become the cheapest retailer for American products. Amazon will also use computer tools to analyze competitors’ prices to ensure that their prices are lower. In addition, the website provides millions of goods, and will launch promotional activities with large discounts on shopping days such as online shopping Monday and Prime Day. In addition, Amazon Prime members can enjoy free shipping and other benefits.
(Compile/Hugo Net Kang Jiewei)
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