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Editor/Xue Xiang
Another year is 315.
This year’s 315 party focused on the theme of "Building Integrity and Sharing Security", focusing on strengthening the protection of consumers’ rights and interests, optimizing the consumption environment, promoting the continuous improvement of the quality of goods and services, making efforts to promote safe consumption, releasing consumption potential and caring for a better life.
In this year’s 315 party, the main board machine that made the water army, the fireproof glass "does not prevent fire", the fire extinguisher that can’t put out the fire, the "bad heart meat" in the braised pork with plum vegetables, the fascinating listening to flowers and wine, the face-changing fraud of AI, the deep and disturbing routine of marriage and love platform, and many routines of BMW transmission shaft and Tongcheng financial App gift cards were exposed.
The details are as follows:
1. Grey industrial chain of main board computer of network water army
20 mobile phone motherboards are installed in the same motherboard case and assembled into a motherboard machine, and one machine can control 20 mobile phones. Motherboard machines, constantly superimposed, can form a network matrix of thousands of mobile phones. With such equipment, you can manipulate games, manipulate the number of posts, and manipulate online voting. "You are the king who can control everything in the online world."
2. Fireproof glass is not fireproof.
On the evening of 315, I visited a company specializing in the production of fireproof glass in Tianjin. However, on the production line, I didn’t see any processes such as spraying fireproof liquid on the glass and drying it. A worker was repeatedly questioned and said that the fire-proof glass on the production line of the factory was actually ordinary tempered glass, and no fire-proof treatment was done. "People want fake fire prevention, just mark it." In order to get the qualified inspection report, the glass enterprises themselves go to the management department for inspection, so they will prepare expensive qualified fire-proof glass, pretend to be their own products for inspection, defraud the qualified inspection report, and then openly sell fake and shoddy products.
3. A fire extinguisher that can’t put out the fire
At the beginning of January, 2024, the 315 party came to the well-known hardware and electrical market in Central China, and many fire extinguishers were wholesale from here. However, the low quotations of some merchants and the fire-fighting effect they said were frightening. The salesperson of Dingsheng Traffic Facilities Fire Equipment Wholesale Store said: "If you take a bottle of 30 yuan, you can guarantee that you can’t put out the fire. The more you put out the fire, the bigger it gets, to tell you the truth. " 30 yuan? Not putting out the fire? Is this still a fire extinguisher? According to the national standard GB4066-2017 dry powder fire extinguishing agent, the main component of ABC dry powder fire extinguishing agent is ammonium dihydrogen phosphate with a content of 75%. Here, some shops sell non-standard fire extinguishers, the content of ammonium dihydrogen phosphate has been secretly reduced from 75% to 50% or even to 20%, and the quality is not the worst.
4. The raw material of braised pork with plum vegetables is inferior trough meat.
At the 315 party, a report was received that some local enterprises made preserved vegetables with braised pork in plum vegetables with uncooked trough meat. Trough head meat refers to the meat at the joint of pig head and trunk. Because it contains a lot of lymph nodes, lipomas and thyroid gland, it belongs to the part of pork that must be strictly "renovated" and is recognized as the part of pork with poor quality and low price. The normal wholesale price of pork belly is about a catty of 12 yuan, while the wholesale price of inferior trough head meat without strict treatment is only about a catty of 3 yuan. Visiting a number of local frozen products markets, many merchants revealed that it has long been an open secret to substitute pork belly for braised pork in plum vegetables.
5. Listen to sanhua with fascination
Since 2020, a kind of Tinghua wine known as "high-end business liquor" has appeared in the consumer market. In just three years, this kind of Tinghua wine can be seen everywhere. The standard price is 5860 yuan, and the boutique price is 58600 yuan! Sales staff said that this wine has the effects of enhancing immunity, improving sleep, ensuring male erectile function, regulating physiological disorders and resisting aging. At the production site of Tinghua Liquor Industry and its headquarters in Chengdu, Sichuan, a staff member said that the health of Tinghua Liquor has an international patent. The agent in charge of this patent said that the cooling agent mentioned in the patent for listening to flower wine is either a high-tech substance or a common mint extract.
6. The platform of marriage and love is deep
In recent years, the marriage platform has received a lot of attention. Recently, the 315 party has been interviewed by many marriage and love companies such as zhenai, jiayuan, and Love Class, and has become a "marriage and love matchmaker". In professional training, the lecturer stressed that we should first "throw bait" and fabricate a "virtual person" that meets the customer’s wishes; Then, through the customer’s consumption habits, deposits and other information, "screening customers for money"; Next, "other possibilities of blocking customers" will make customers regard the platform of marriage and love as their only hope, and use pain points such as age anxiety, birth anxiety and feelings of children after divorce to induce consumers to buy membership services with a price of tens of thousands of yuan.
7. disturbing BMW drive shaft
In a video provided by a BMW owner, it can be clearly heard that the transmission system makes a sharp rubbing sound and a metal collision sound during the shift of R and D gears. After interviewing many owners of BMW 530Li, I also visited many BMW 4S stores all over the country. The staff of BMW 4S stores are not shy about the abnormal sound of the transmission shaft of BMW 530L model, and the maintenance staff also frankly said that it is ok to replace the transmission shaft, but they can’t return the car or change it. And in the investigation, it is learned that replacing the new transmission shaft can not completely solve the problem of abnormal sound of the vehicle transmission shaft, and BMW manufacturers and various 4S stores are well aware of this. Car owners believe that as long as there is such an unexplained abnormal sound in the transmission shaft, it means there is a safety hazard, and BMW manufacturers have the responsibility and obligation to find out the truth and give car owners a clear answer. Until the 315 party was broadcast, the BMW official did not respond positively to the owner.
8. Tongcheng Financial App gift card has many routines.
At the 315 party, I found a complainant with an alias of Xiao Li. Xiao Li introduced: "Through netizens, I know that Tongcheng Financial App can borrow money. Online said to buy its gift card, then recycle the gift card through the mall, fill in your own collection account, and give me the money. " What is puzzling is why Tongcheng Financial App doesn’t lend directly to consumers, and it has to go around such a big circle to let consumers get money. Is this a gift package product or a disguised financial loan? Xiao Li introduced: "The price of the gift package was more than 40,000 yuan, but I actually got only 28,000 yuan. Complex gift packaging, a makeover recycling, and nearly one-third of Xiao Li’s money were "digested" by Tongcheng Finance. On only one complaint platform, there are as many as 36,755 complaints about Tongcheng Financial App, including Tongcheng Financial usury and Tongcheng Financial Bundle Sales.
Why is there a 315 party?
The origin of the 315 party has to start with the first local law in China to protect the legitimate rights and interests of consumers.
On February 28th, 1987, Duan Jianping, director of the Complaints Department of Fujian Consumer Council, received a report of unsanitary kohlrabi pickled in Zhanglan Village. Subsequently, Fujian Consumers Association contacted relevant personnel to come to Zhanglan Village, and saw that some farmers in the field pickled kohlrabi in the septic tank used by the original commune to collect fertilizer, and feces and toilet paper were mixed in it.
For a time, the case shook the whole country.
Relevant personnel of Fujian Provincial People’s Congress believe that judicial measures should be taken in this vicious case and legal responsibilities should be investigated seriously. However, because there are no relevant laws and regulations, the violator can only be fined 2000 yuan, and consumers can’t claim compensation from the producers.
Under this background, the Consumer Council of Fujian Province was entrusted by the Fujian Provincial People’s Congress to draft the Regulations on Protecting the Legal Rights and Interests of Consumers in Fujian Province. After repeated discussions, on September 4, 1987, the Standing Committee of the Sixth National People’s Congress of Fujian Province officially passed the Regulations on Protecting the Legal Rights and Interests of Consumers in Fujian Province, which came into effect on December 1 of the same year. This is the first local regulation to protect the legitimate rights and interests of consumers in China.
After the promulgation of the Regulations on Protecting the Legal Rights and Interests of Consumers in Fujian Province, there was a strong response, and 28 provinces, autonomous regions and municipalities directly under the Central Government have successively formulated regulations on protecting consumers’ rights and interests.
Subsequently, the state began to pay more and more attention to protecting the legitimate rights and interests of consumers. In 1992, at the Fifth Session of the Seventh National People’s Congress, nearly 600 delegates submitted more than 20 motions, demanding that special laws and regulations be formulated as soon as possible to protect the interests of consumers. The National People’s Congress attached great importance to the deputies’ proposals, and appointed Wang Zhuqian, deputy secretary-general of the Legal Work Committee, to participate in the drafting of the bill.
On October 31, 1993, the Law of People’s Republic of China (PRC) on the Protection of Consumers’ Rights and Interests was unanimously reviewed and approved by the Fourth Session of the Eighth the National People’s Congress Standing Committee (NPCSC) and promulgated.
However, in the late 1980s and early 1990s, China was in the exploratory period of reform and opening up. The rapid economic development brought a dazzling array of products and consumer demand, and the improvement of production efficiency also encouraged enterprises to make more demands for benefits. At this time, the laws and regulations are not perfect, which gives unscrupulous business owners the opportunity to exploit loopholes, and there are more and more fake and shoddy products and false marketing events in the market.
On March 15th, 1991, CCTV, China Consumer Newspaper, China Business Times and China Consumers Association jointly held the "Friends of Consumers Special Evening" on the International Consumer Rights Day, which kicked off the CCTV "March 15th Evening".
Subsequently, more and more attention was paid to the 315 party. In order to safeguard consumers’ rights and interests, the Consumer Protection Law was publicized and illegal enterprises were cracked down. Since 1992, relevant government departments and the Ministry of Supervision have been involved, and the holding of the "315" party has changed from the behavior of the masses to the behavior of the government. Now, every March 15th, the whole country focuses on CCTV’s 315th party. This night, exposure and revelation become synonymous with justice. So far, the 315 party has been held for 33 times.
What has changed in the past 33 years?
As mentioned above, this party was regarded by consumers as a "Bao Long Tu", and many major consumer events in the past 30 years were exposed and handled through this platform.
In 1996, the 315 party reported the case of Jia Guoyu, a 17-year-old teenage girl, who was disfigured by the explosion of a cassette furnace. One year later, the Haidian District People’s Court of Beijing awarded the responsible party a total compensation of 270,000 yuan to Jia Guoyu, including 100,000 yuan for disability compensation, which became the first case of mental damage compensation in China and promoted people’s concern about consumer safety.
In 1997, the party affirmed Wang Hai’s behavior of "knowing and buying fakes" from a legal perspective, and Wang Hai began his life as a fake king.
In 1998, the 315 party exposed pyramid selling activities, which made people fully realize its essence and finally led to pyramid selling being banned by the government on April 21, 1998.
In 1999, under the impetus of the 315 party, non-B-shaped beer bottles and in-line gas water heaters withdrew from the market, and the quality of housing construction and public facilities became a public concern.
In 2002, from the "searching for you" issued by CCTV, mysterious "informers" exposed the illegal insider who cheated and harmed consumers’ rights and interests in some popular industries through frosted glass. At the same time, 50,000 industrial and commercial law enforcement officers stood by outside the party and withdrew from the song and dance sketches, which gave the 315 party a tragic color.
In 2013, the 315 party reported that the after-sales service of Apple’s mobile phone was "different inside and outside, with double standards", which aroused the anger of the majority of "fruit fans" in China. In April, 2013, Apple China official website posted a letter to respected consumers in China signed by Apple CEO Cook, and formally apologized for the behavior of "after-sales service is different inside and outside".
In 2016, the "315 Party" reported the acts of infringing on consumers’ rights and unfair competition in online ordering, online trading of used cars, mobile phone application software, customized dentures and online credit evaluation, reminding consumers not to be tempted by free gifts and relax their vigilance, resulting in the loss and leakage of personal property and information.
……
According to the statistics of Business at a Glance, from 2008 to 2024, there were about 180 cases of CCTV 315 party exposure, involving about 501 enterprises in more than ten fields such as finance, electrical appliances, food, Internet, medical care, travel, consumer goods, building and home improvement.
Among them, product quality and consumer infringement are the most exposed incidents, accounting for nearly 50%. At the same time, a series of large enterprises such as Volkswagen, Mercedes-Benz, Hungry, 360 Search, Taobao, Public Comment, Fangtai, Midea, Siemens and Apple have also been named many times.
This year’s 315 party: pay more attention to information and personal safety
It is worth noting that the problems exposed this year pay more attention to: information security, fraud and personal safety.
Among them, the mainboard machine, AI face-changing and Tongcheng financial App gift card routines that make the water army show that some illegal enterprises use the Internet to manipulate data, illegally collect user information and kidnap users’ mobile phones. In particular, online water forces and marriage platforms use anxiety to guide consumers to place orders, which has a very bad influence.
In fact, this is not the first time that Internet technology-related illegal activities have been exposed at the 315 party.
The male operators exposed at the 315 party in 2022 pretended to be female anchors to trick users into rewarding, and the jade industry took the anchor to fabricate the identity of factory owners and senior practitioners, and the products were shoddy.
The camera of Yaliang Technology installed in Kohler’s national stores revealed at the 315 party in 2021 is for the purpose of collecting consumer information and carrying out digital marketing.
In the 315 party in 2020, the chaos of mobile phone software service plug-ins stealing user privacy information was exposed. It involves more than 50 kinds of mobile phone software, such as Gome Easy Card, remote control, the strongest flashlight, all-around remote control, 91 speed purchase, daily recycling, flash, radish mall, Zijin Pratt & Whitney and so on.
In addition, is there anything that broke out at the 315 party? In the live broadcast industry, some platform anchors broke through the moral bottom line to attract popularity and reward, resulting in a lot of vulgar and false content. For the sake of traffic, the platform does not attack or even cover up in secret, which eventually leads to consumers’ victimization.
Conclusion:
In fact, on the TV screen in China, the 315 party has always been a unique existence. In the week before 315 every year, everyone will have a heated discussion and look forward to which company and brand will be on the stage of the 315 party. On the day of 315, they will be lost in why those evil companies were not named. After 315, they began to look forward to the next 315.
All this stems from the huge consumer market in China, where consumers have stepped on too many pits in their lives and there are too few channels to protect their rights. The 315 party, because it is a national consumer rights protection program, has a high level of concern, and the administrative organ handles it quickly after the roll call, which makes people feel very happy. Therefore, in the past 30 years, this party has been regarded as a "dragon-wrapped map" by consumers, hoping that it can uphold justice.
It is worth noting that, according to incomplete statistics of Miao Jian’s information, more than half of the 328 brands/units publicly named at the March 15th party were in normal operation, 66 were revoked or cancelled, 43 "no such brands" could not be searched for their current status, 16 stopped production or closed, 12 were operating abnormally, 7 had changed their names and started a new business, and 3 were acquired.
Most of the brands/units that were revoked or cancelled were investigated or closed down because of the exposure of the March 15th party. The seven companies that changed their names and surnames are basically just changing their medicine and still operating similar businesses. For example, in 2013, Shenzhen Huayi Technology Co., Ltd. and Beijing Limei Advertising Co., Ltd., two companies involved in "Android mobile phone application software seriously steals user data", were renamed respectively, but their main businesses are still similar to before. Suzhou Tianshui monosodium glutamate food Co., Ltd., which was exposed to adding insurance powder privately in 2007, has been changed to "Yunerda Intelligent Technology (Suzhou) Co., Ltd.", but its main business is still related to monosodium glutamate.
Among the exposed brands, well-known brands have received much attention. According to incomplete statistics, a total of 64 well-known brands were named at the March 15th party over the years, among which automobile and related industry brands accounted for the highest proportion, and gearbox failure was the main problem of automobile brand exposure. Followed by the internet industry, personal information disclosure and false advertising have attracted much attention.
After being exposed, nearly half of the well-known brands chose to apologize to consumers and improve related problems. About 15% of the brands chose to clarify, and only 6 did not make an official response. It can be seen that the first choice of most well-known brands is to appease consumers in time, so as to minimize the possible impact on the brand.
However, a "315" party can only solve a few problems, and treat the symptoms rather than the root cause. To make the consumer market stable and harmonious, it is necessary for the regulatory authorities to strengthen supervision, consumers to raise awareness of rights protection, and businesses to be self-disciplined.
The brands on the list this year hope to make efforts to improve next time, and those not on the list should be strictly self-disciplined. See you at 315 next year.
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