On October 23rd, 2016, Huang Xiaoming’s "Let Love Go Home and Prevent Lost Yellow Bracelet" free distribution activity came to an end in Qingdao. With the project entering the fourth year of the five-year plan, the Huang Xiaoming version of the yellow bracelet has been distributed to more than 10 provinces and cities in China, Hong Kong Special Administrative Region and the United States, and nearly 200,000 pieces have been distributed, radiating more than half of China, causing heated discussion. In 2016, the "Huang Xiaoming Let Love Go Home" anti-lost yellow bracelet project won the "Golden Reward" China Public Welfare Index New Media Communication Award, which was unanimously recognized by both inside and outside the industry.
Huang Xiaoming: I hope to improve people’s public welfare awareness of helping others.
It is reported that Huang Xiaoming personally made a five-year plan for "Let Love Go Home and Prevent Lost Yellow Bracelet in Huang Xiaoming", and this year is the fourth year of the project. Huang Xiaoming Tomorrow Love Fund continues to exert its strength. After being distributed in more than 10 provinces and cities nationwide in 2015, yellow bracelets will be distributed free of charge in Tianjin, Shandong, Fujian, Shaanxi, Zhejiang, Sichuan and Shenyang in 2016. In order to let more people know and receive the Yellow Bracelet, volunteers not only went deep into the community, but also specially chose hospitals, cinemas and other public places to distribute it. While benefiting the elderly, children and vulnerable groups, they also passed on Huang Xiaoming’s public welfare concept to more young people. In the past four years, Huang Xiaoming has repeatedly advocated the charity concept of actively helping others in Weibo and the media with the help of the Yellow Bracelet Project: When you see old people or other special people walking alone with yellow bracelets on the street, they may be in danger or confused. Please check their yellow bracelets and help contact their families.
As the highlight of the project in 2016, on the day of the Double Ninth Festival on October 9, Huang Xiaoming asked its love fund to come to the site of the Third Olympic Games for the elderly and distributed 3,000 yellow bracelets to the old people. With the orderly distribution and patient explanation of volunteers, the old people rushed to get the yellow bracelets, which became a beautiful landscape at the site of the "Old Olympics".
Huang Xiaoming, who has been insisting on charity for more than 10 years, not only pays attention to the vulnerable groups such as the elderly and children, but also has made great achievements in the charity industry: in April 2016, Huang Xiaoming and his wife Angelababy won the "Most Charitable Influence" award in the China Charity Celebrity List, becoming a veritable "celebrity first good"; In May, Huang Xiaoming appeared on the cover of The Philanthropist of China, becoming the first performing star with a single cover. Respecting, respecting and loving the elderly, Huang Xiaoming launched the project "Let Love Go Home-Anti-Lost Yellow Bracelet" in 2013. The beautiful and practical yellow bracelet not only benefited many patients with Alzheimer’s disease, the elderly, children and patients with independent disabilities, but also popularized the public welfare concept and knowledge of anti-lost yellow bracelet by leveraging the influence of Huang Xiaoming. Huang Xiaoming said many times in the interview: It is not the purpose to distribute the yellow bracelet to prevent loss for free, but our biggest purpose is to let people develop the public welfare consciousness of helping people in trouble when they see them.
Anti-lost yellow bracelet in China, word of mouth and professional double affirmation.
On October 19th, the project "Let Love Go Home in Huang Xiaoming-Prevent Lost Yellow Bracelet" won the 2016 "Golden Reward" China Public Welfare Index New Media Communication Award in Shanghai, making it one of the outstanding projects with both influence and professionalism in the industry.
"The yellow bracelet is so practical that I am never afraid of getting lost after wearing it!" On October 23, an old man in Qingdao, Shandong Province got a yellow bracelet for preventing loss, which was distributed free of charge by volunteers of Love Fund tomorrow, and repeatedly praised it. With the increase of the elderly population in China, the number of elderly people suffering from Alzheimer’s Harmo’s disease, disability and dementia has increased dramatically. In 2012, Huang Xiaoming launched the project "Let Love Go Home-Prevent Lost Yellow Bracelet", and advocated: "When I see elderly people, children or people with mental disorders who travel alone wearing yellow bracelets, they are probably in danger or at a loss. I will respond to Huang Xiaoming’s appeal, check the information on their yellow bracelets in time, and help them go home! I will do my best to influence people around me to do the same. "
Since the launch of the Lost Yellow Bracelet Project four years ago, Huang Xiaoming Tomorrow Love Fund has distributed nearly 200,000 yellow bracelets to 13 provinces in China for free, and all the yellow bracelets have been applied for everywhere, which is a hot scene. On the official Weibo of Huang Xiaoming Tomorrow Love Fund, the online application for the yellow bracelet has been forwarded by nearly 10,000 people. Among these netizens who applied for the yellow bracelet, there are many touching stories. Netizen HuMeng-J said that she once saw an old man wearing a yellow bracelet anxiously mistaking her for her family in a commercial street. Knowing about the knowledge of the yellow bracelet, she helped the old man to contact his family through the yellow bracelet, although only one street away, but the old man in a crowded commercial street could not contact his family. After this incident, the netizen applied for a yellow bracelet for his nephew in the online distribution of the Love Fund tomorrow, "I will bring it to my nephew when I go out later." Among the applicants for tomorrow’s Love Fund network, there are not only single mothers who can’t accompany their sons every day, but also many children of elderly people with Alzheimer’s disease. Some elderly people were veterans of the Anti-Japanese War, some elderly people were lost several times, which made their families anxious, and some children used to equip the elderly with mobile phones and carry information cards with them to prevent them from getting lost, but it was not a long-term move. "My grandmother is a die-hard fan of Huang Xiaoming, but she is old. She almost got lost last time. I want to send her a yellow bracelet from Huang Xiaoming on her birthday this year. My grandmother must be very happy to see the gift from her idol!" Behind the little yellow bracelet,It is a family’s affection for the old people that blood is thicker than water, and the practicality of the yellow bracelet is also vividly reflected in the continuous distribution.
Huang Xiaoming once said, "Let charity become a habit". With the joint efforts of Huang Xiaoming and Tomorrow’s Love Fund, I believe that the Yellow Bracelet will surely become a popular public welfare concept and a "love messenger" who warms thousands of families.